Direct Marketing

This email is brought to you by ExxonMobil

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Since 1972, ExxonMobil has been putting a tiger in America’s tank. Now, Exxon wants to put a tiger in your online business…

I don’t know what happened, but suddenly I’ve started getting sponsorship offers via my email software.

Apparently, all these brands I’ve never heard of, have no interest in, and do not want to endorse are offering me ~$1 for every click I can drive to their app/free trial/20% off coupon.

No thanks. All my corporate love and loyalty is already reserved for first-comers like Goldman Sachs, TicketMaster, and Exxon. I’ll promote them even without getting paid.

But it did get me thankn’.

I’ve never directly offered classified ads in my newsletter.

I also don’t want to make a thing out of classified ads in general, because I in general don’t want to allow people to think money can buy me (it can’t, not even if you got a lot).

I have a small audience, but a dedicated one, and also one that includes lots of successful business owners and marketers with lots of money.

If you are interested in advertising in my newsletter, hit reply.

I’m curious about what your offer is.

I’m happy to tell you if it could work well to my list, and if not, if it could be tweaked or twisted in some way that could work. And if it can, maybe we can come up with a classified ad deal that’s a win for you, for my readers, and maybe even me.

Announcing: Handraiser Email Challenge

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Yesterday I sent out a 14-word email to my list. I have gotten a few dozen responses to that email so far.

Some of those responses have already turned into conversations with people who have membership or group coaching offers selling for $1k+.

A number of these people I had never talked to before, even though I have written emails trying to attract their kind and have had offers that are relevant to them.

Point being:

Ultra-short handraiser emails. Try ’em if you haven’t. They lead to conversations.

Sometimes those conversations won’t go anywhere except to teach you a bit about who’s on your list, and what they’re up to, and that they like you, and that you’re doing good by writing emails.

Other times, it turns out that the person you’re talking is somebody you can help to fix a problem or to get an outcome they want. And the fact that you’ve exchanged a few 1-1 emails can make an agreement to work together in some way very easy and natural.

“Yeah thanks Bejako,” I hear you saying. “Thanks for the vague WHAT to do, without giving me any specific or concrete HOW TO. I want HOW TO. I need HOW TO. I’m crying out for HOW TO. And yet you don’t hear my cries, or you cruelly ignore them.”

I hear you and I’m not ignoring you.

Right now, I’m running a Handraiser Email Challenge. It’s free.

If you have an email list, and you know you should do something with it, but it all seems like such a chore… if in the past you’ve had failed promotions or launched offers that nobody wanted… if you have no money and rent is due…

… then the right handraiser email might be all you need to fix things.

You can get my help with it, now, for free. If you want it, here’s where to go:

https://bejakovic.com/house

Pumpkin deadline for Daily Emails 101

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Today at 11:59pm PST I’m closing down my Daily Emails 101 offer. This is the last email I will send about it before the deadline.

Over the past four days, 100+ people have taken me up on Daily Emails 101.

What will happen with this offer in the future? We will see. Like I say on the sales page, this offer was an experiment. The experiment was successful, so now we’re moving to stage two. But more about that maybe another time.

For now, one last pitch about Daily Emails 101, before this offer turns into a pumpkin at the stroke of midnight.

Daily Emails 101, in its pre-pumpkin stage, walks you through the first 101 days of writing daily emails and making money from your email list.

If you’ve never written daily emails before, you might (reasonably) think, “Oh nobody wants to hear from me every day! It’s just too much!”

Well, just yesterday I sent out a reminder about this ongoing offer, to which I got a reply from a reader:

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Thanks for the reminder, John!

I saw your first email about, got distracted, and meant to get back to it.

But this one caught me at my computer. So I got it!

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That’s the value, or one part of the value, of following up relentlessly. You make more sales, because people legit missed your earlier messages or they simply got distracted.

But that’s not the only benefit of daily emails.

With daily emails, you become more an expert and an authority in your field.

You build up a stronger relationship with your audience so they even look forward to your daily emails, instead of being puzzled or annoyed when they hear from you once every three weeks.

And maybe most important to me personally, you end up with much more security and stability both in your work and personal life.

Anyways, Daily Emails 101. Good until tonight at 11:59pm PST. If you wanna grab it now, before you get distracted and pulled away from this popular offer:

https://bejakovic.com/de101/

Is it Kit or something else

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Two days ago, I got the following message from a puzzled and spam-quarantined reader:

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One crucial detail I noticed with your emails – they always end up in my ‘focused’ inbox in outlook rather than the ‘other’ where all my subscriptions end up. I use mailerlite and even when I’m using my hostinger mailbox to direct email I have heard people saying the reminders for my workshops have ended up in their spam. Is it Kit or your template or something else that makes your email go to inbox and everyone else’s go to spam? Looking forward to hearing from you!

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I’ve debated long and hard about revealing what I’m about to reveal.

In the end, in the interest of building everlasting goodwill with my audience, I’ve decided to share with you my closely guarded Secret to Perfect Email Deliverability.

No, it’s not my email software.

No, it’s not the template I use.

Instead, my Secret to Perfect Email Deliverability, and the reason why I always land in the most prestigious inboxes…

… is this ugly Times New Roman font, in combination with a column width of precisely 140 characters.

I don’t know why it works. My guess is that when Gmail and Outlook get my emails, and see how ugly they are, they assume I am either the IRS or your high school teacher, and so I consistently make it into the primary or the focused inbox.

Ok. All right. That was… a joke, or maybe a non-joke. In any case, don’t take me seriously. I’m visiting family, it’s a glum situation here, and I’m trying to lighten the mood for myself somehow.

The fact is, I have no idea why my emails (or some of them) land in “focused” or “important” or “primary” inboxes.

Another fact is, I pay precisely zero mind to email deliverability.

My whole mind is instead taken up with writing for and to humans.

I figure if you build a relationship with your readers, many of them will seek you out, whether you land in the “focused” inbox or in spam. And if enough people seek you out, you start showing up in the preferred spots, without doing anything about it.

If that sounds reasonable to you, and if you wanna start writing emails that build trust for you and desire for your offers, while creating curiosity and forming a relationship that keeps your audience reading day after day, you might like my current offer Daily Emails 101.

The deadline for that is tomorrow, Sunday, at 11:59pm PST.

For the full details:

https://bejakovic.com/de101

P.S. Part of Daily Emails 101 is a short report I’ve prepared titled Email Tech Starter Pack. It will tell you the email software I recommend if you’re just getting started, and will tell you about the few one-time steps you will want to take when first setting up an email list.

People are buying

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Two days ago, I launched a new experiment offer called Daily Emails 101.

I’ve been intentionally vague in my emails about what this offer is, what’s inside, and how much it costs. I’ve reserved that for the sales page.

Here in this email, I’ll tell you this:

The sales page is selling, and people are buying. So far, 27.2% of the people who have hit this page have bought Daily Emails 101. Here’s what some of that have written me after they bought. First, from a curious and patern-interrupted reader:

“Whatever you are doing, you got me super curious. I have never seen something like this. Talk about a pattern interrupt. Now I can’t wait for the rest of this story am in 😅“

Second, from a long-time customer who is now flirting with buyer’s remorse:

“It was a tough decision – that’s a lot of money. Sure hope it’s worth it…. Seriously though – I’m stoked. Thanks, John.”

Third, from a copywriter looking to get back to the basics:

“Thanks John! Excited for this offer, I just purchased it… feel like I definitely needed this and need to get back to the basics. Looking forward to implementing this and sharing my results.”

Do I have you intrigued? Would you like to get the full details on Daily Emails 101? Are you strong enough to resist the siren-pull of the order form linked to on the following sales page?

There’s only one way to find out. If you are game:

https://bejakovic.com/de101/

2 email marketing tips

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Here are a couple email marketing tips:

#1. When you run a promo, run a promo

Don’t announce your offer and your deadline, and then, in subsequent emails, promote other offers while the clock for your big promo offer ticks down.

(If your offer is good, and why would you promote it otherwise, you will have people in your audience who will be pissed that you didn’t repeatedly and clearly let them know about it, and now it’s gone.)

#2. Don’t bury the lead or the close of your promo

The start and end of a promo should be super clear and direct. Don’t hide a sexy or important new offer under a clever but irrelevant subject line and a ton of unrelated copy… and don’t pussyfoot when the deadline is nigh.

(Again, you will get audience members who will be pissed that they missed out on the offer because you were too indirect and effectively snuck the offer past them.)

You might think these tips are super obvious.

But I have seen smart people violate these two rules in email promos, to their own detriment, in the last week alone.

Maybe it’s because they don’t know better, or maybe it’s some subtle self-sabotage going on.

In any case, my point is that seemingly obvious stuff is easy to miss (or ignore) when you are promoting your own offers and your own business.

Which brings me to my own new offer, which I announced yesterday with a big bright “Announcing!” subject line.

One part of this new offer is my Price Increase Promo SOP.

This is the SOP document as well as the recording of a presentation I prepared for a small cohort of folks back in April, who were doing a price increase promo with my guidance. Here are the results that Chris Howes, owner of the online music teaching platform Creative Strings Academy, got from applying this Price Increase Promo SOP:

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JB- I’m fucking swimming in sales over here!!!!!

63 sales of the $30 product based on PIP (“get it before it goes up to $67”) Remember I originally sold 74 of them at the launch in December. That’s almost as many as I sold the first time. So thats $1900.

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Running a price increase promo isn’t hard. Still there are some subtleties and traps to be mindful of. This SOP will help you manage the subtleties and avoid the traps.

And that’s just one part of my current offer, which I’m calling Daily Emails 101. For the full details on Daily Emails 101:

https://bejakovic.com/de101​

P.S. So far, with that one brief announcement email only 12 hours ago from the time I’m writing this, I’ve made 35 sales of my new offer.

I’m telling you this 1) to highlight that being direct about your offer works and 2) to highlight that this offer is something you might want to look at before the deadline, so you don’t end up pissed at me. If you’re curious, the link is above.

Announcing: Daily Emails 101

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What I’ve got for you today:

Daily Emails 101, a walkthrough of the first 101 days of writing daily emails and making money from your email list.

Daily Emails 101 gives you to tools to start writing status-building, desire-creating daily emails, without taking 2 hours per email… to make money from your email list, your expertise, and your personal interests… and to repeatably grow your list with qualified, engaged readers.

The pre-sale for Daily Emails 101 is on right now until this Sunday. If you wanna get it or want more details:

https://bejakovic.com/de101

How I sell recurring affiliate offers

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Over the past year, I’ve been promoting a recurring affiliate offer.

I won’t name the offer here because I am not promoting it in this email, and I don’t want to muddy the waters. But I’ve promoted it in other emails, and if you read my emails on occasion, there’s a good chance you know what offer I mean. It’s a $111/month community by another dude, built largely on that dude’s authority.

Frankly, a recurring affiliate offer, particularly one built around a person, is a very hard sell.

People are in general not crazy about being billed recurring, and you typically have to bribe, bully, or bamboozle them into it.

But selling a recurring offer, built around another guru’s authority, as an affiliate, is a much harder ask.

People are willing to buy, however grudgingly, continuity as a way of being closer to their favorite guru.

But if that guru is not their favorite guru, or if they don’t know him at all, a continuity pitch becomes doubly hard.

And yet, I have lately had success selling this recurring affiliate offer.

I haven’t had TREMENDOUS success — I am not yet living in Margaritaville, drunk and flipflopped, wishing I had a reason to go back to work, but damn it — the passive affiliate income just keep rolling in.

No, I’m not there yet. But I am getting people to sign up for this affiliate recurring offer. One person here, another there, sometimes two at a time, including with a couple emails last month. It begins to add up.

What’s my secret?

I don’t have one. I have 10. (I sat down yesterday and made a list.)

I will tell you the first item on my list. Let me set it up by sharing what I heard from one guy who signed up for this recurring affiliate offer last month. I asked him what made him do it. He replied:

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You sold me on it when you promoted it a year or so ago, I just didn’t have the cash — now I do, so I’m making the investment!

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He wanted to join last year… but didn’t. Conditions weren’t right then. Now here’s a little thought experiment:

Do you think this dude would have remembered and decided to finally sign up for this recurring affiliate offer last month, had I not reminded him, and stoked the fire, a dozen times over the past year, including several times last month?

My guess is, no. No. NO.

And therein lies first great “secret” to how I’ve been able to sell recurring affiliate offers:

Regular, ongoing promotion.

That might seem… obvious. Painfully obvious.

But how many people do it?

What most people will do is, write an email or two, or still worse, drop in some affiliate “swipes” that the offer owner gives them.

Most likely, this makes them ZERO sales. So folks conclude that 1) affiliate marketing sucks 2) email marketing sucks 3) the offer they promoted is no good 4) their list sucks 5) the world is a dangerous and dark place.

I think my point is clear but I’ve been wrong before.

So my point, once more, is to keep emailing, to keep repeating yourself, to keep putting your offer out there. It works with recurring affiliate offers, and it works with other kinds of offers too.

Let me take my own advice:

I have a recurring offer. It’s called Daily Email Habit.

Maybe you’d like to sign up for it today simply because you like my emails and you feel warm and fuzzy about me.

Or maybe you want to sign up for it today for your own self-benefit — because you want to start and stick with a daily email habit that allows you to sell your own offers, or affiliate offers, including recurring affiliate offers, while having lots of knock-on benefits, like greater standing in your industry, greater expertise, and greater stability in your life and work.

Either way, to encourage you to act now, rather than next year, I have as a bonus a mini-report I’ve prepared called how to sell “How I sell recurring affiliate offers.” It contains all 10 items — I hesitate to call them secrets, but you can if you like — that I identified with yesterday.

The first one you know. The other 9 you don’t, and while you might be able to guess a few, I doubt you could guess all.

I will be linking to that “How I sell recurring affiliate offers” mini-report in tomorrow’s Daily Email Habit email, which goes out at 9am CET/3am EST/12pm PST, a little over 12 hours from now.

If you want to get that mini-report, you will have to be signed up to Daily Email Habit before then. For the full details on this recurring offer, or to sign up in time for the mini-report:

https://bejakovic.com/deh

Today: Simple Money Emails + a $297 bonus

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I have this course, called Simple Money Emails, about how to write sales emails that make money today and keep readers reading tomorrow.

Simple Money Emails sells for $197.

You can buy it today, via the affiliate link below (yes, affiliate link, even though it’s my course), and get a bonus that “sold nearly 100 copies at $297 when it debuted several years ago.”

In case you’re curious or confused about this unusual offer:

This morning, I woke up to see a broadcast email by the world’s most obsessed ad archivist, Lawrence Bernstein. Lawrence decided to promote Simple Money Emails today to his list as an affiliate offer. The background as to why Lawrence is promoting Simple Money Emails, in his own words:

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Back in September of 2024, I ran a quick campaign to my house file for a compilation of ads from the great fascinations copywriter, Mel Martin.

The price for the compilation was a princely $7. I’m a big believer in having as many names of people in your database as possible…

Who’ve given you money

…versus a legion of free opt-ins. There’s something magical that happens, even with such a seemingly trivial transaction, and that seven-dollar buyer can turn into $100,000 in business. I’ve seen it happen.

As far as I can tell, John Bejakovic has a similarly sized list to my own.

And we sent approximately the same number of emails to promote the exact same product.

The difference?

Bejakovic bested Bernstein by 44.34%


153 sales vs. 106 sales

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What made the difference?

Why did I make 153 sales to Lawrence’s 106, even though our lists are the same size… even though we sent the same number of emails… even though it was Lawrence’s offer on sale, which if anything should sell better to his list than to an affiliate’s list?

Lawrence’s answer to this conundrum is that it all comes down to the kinds of emails I send.

That’s why Lawrence is promoting Simple Money Emails today, because that course lays out how I write simple, effective, daily emails like the ones I used to promote Lawrence’s offer… and my offers… and dozens of offers for clients, including some for whom I made $4k-$5k worth of sales via email, every day.

And to sweeten the pot, Lawrence is also throwing in a training called Airmail Advantage, which he says “sold nearly 100 copies at $297 when it debuted several years ago.”

Airmail Advantage is a collection of proven direct marketing ideas and campaigns, all direct mail, some of which go back 100 years and all of which — gasp — are still being used today by undercover and smart direct response businesses.

Do you wanna write simple money-making emails, or know how I advise people to write such emails?

Do you wanna get a bunch of little-known direct marketing strategies, tricks, and hacks, which you can legitimately use today?

You can get both today, at the following link:

https://lawrencebernstein–desertkite.thrivecart.com/simple-money-emails

P.S. If you buy Simple Money Emails today, I’ll send you a link to get Lawrence’s Airmail Advantage. You don’t need to do anything extra, just bear with me, because I’m doing this by hand. And if you bought Simple Money Emails in the past… sigh. I asked Lawrence. He agreed to extend the same bonus offer to you as well. Just write me and ask.