Direct Marketing

How to create a conversation when people just reply “yes”

by

Today, I had an exchange with a coaching client who I’d advised to send out some handraiser emails to his list.

(Handraiser email = email that invites people to reply with a “yes” if they are interested in learning more, or if they fit a certain profile.)

My dude sent out his handraiser email. He got a bunch of replies that said “yes.” He followed up with those people but then, like a pigeon with two broken wings, response fell off a cliff. Almost nobody replied.

My dude wrote me to say:

===

What I’m coming up against is a sense that I really don’t know how to create a conversation with next-to-no interest from the other person. If the other person gives almost nothing in the form of effort or interest (which fits when I ask them a yes/no question) I’m struggling to manufacture that interest without being manipulative.

===

There’s a “glib” and a “responsible” way of dealing with this problem.

The “glib” way is a marketing and business practice I call factoring out.

For my math nerds out there, factoring out goes back to the heady and self-conscious days of 7th-grade algebra:

If you have an expression like 2x + 2y, in algebra they teach you that you can turn that into 2(x + y). You can factor out the 2 so that your inside expression (x + y) remains blessedly free of 2.

Simple enough, right? I hope it’s simple enough to use as an analogy even for the non-math nerds.

In any case, here’s what factoring out translates to your marketing and business:

Rather than hoping that your prospects will do action X at some point down the line, you can force them to take action X as a condition for engaging with you at all.

So for example, rather than hoping for people to reply to your followup question, make answering your followup question a condition to even replying to your email in the first place.

Instead of saying, “Reply to this email and say MORE INFO NOW”… tell people, “Reply to this email and tell me a little bit about your current situation.”

In other words, the factoring out solution to the problem of creating a conversation when people just reply “yes”… is to stop having people reply with just “yes.”

It’s a super effective and practical technique that goes way beyond handraiser campaigns. But maybe it’s a little too glib for you in the present situation.

Like I said, there’s also the “responsible” way of dealing with this problem.

That’s about having a structured way of engaging people who reply with just a “yes,” and guiding them in a proven fashion from that curt reply all the way to an actual sale, even a high-ticket sale, all over email.

Is this something you want more info on?

I have a resource to point you to.

It tells you exactly what to say over 1-1 emails to get people to engage with you in a way that leads to a sale.

It’s not free or even cheap.

If that doesn’t deter you, reply to this email and tell me a bit about your situation when it comes to selling over email.

How to promote yourself with as much energy and enthusiasm as you promote other people

by

I was talking to a dude today. He’s a very established, skilled, and successful copywriter who works with big clients. He also has his own personal email list and quality offers that genuinely help people.

At one point, the dude complained that, when he promotes other people’s offers, whether for clients or affiliate offers to his list, he can make his pitches for these offer amazing, incredible, stupendous.

“Why can’t I write this way about the my stuff?” he said.

It’s a legit problem, and one I’ve had in the past.

It’s not just a matter of being coy, of not wanting to brag about your own stuff.

A part of the problem is that we’re all simply too close to our own offers, and we take them for granted, or we even focus on the deficiencies, limitations, and problematic corner cases. Beyond that, there are even neurological reasons why it’s dramatically harder to promote yourself with as much energy and enthusiasm as you can muster to promote somebody else.

Well… until now.

(Get ready. I’m about to make you a pitch.)

I have a way out of this predicament, a mechanism, a “Light Bulb Mental Switch.”

It allows you to promote your own offers with the same persuasive energy that you can summon when you promote others’ offers.

It also doubles as a litmus test, a way to double-check your marketing after it’s written to make sure it passes the test. It tells you how to tweak it in order to transform it, if it doesn’t immediately pass.

This Light Bulb Mental Switch is magical, mysterious, and multifaceted.

It helps you promote your own offers the way you promote others. It also helps you promote others even more effectively than you can now.

And now, the deal:

A 24-hour disappearing bonus.

I will reveal to you this Light Bulb Mental Switch if you get my Most Valuable Email training.

Do so and you will learn my Most Valuable Email trick, which I still stand by as being most valuable, all these years after I first hit upon it, and thousands of emails later.

The Most Valuable Email trick is not stupid stories, not predictable personal reveals, and not rehashed references to Batman movies or Game of Thrones episodes.

The Most Valuable Email trick is something entirely new different, much like my Light Bulb Mental Switch.

Get Most Valuable Email, write me before tomorrow at 8:31pm CET, and ask to have the Light Bulb Mental Switch, and I will reply to you and share it with you.

(Don’t write me after the deadline. This is a 24-hour-only deal.)

24 hours from now, you can be nothing but one day older — or you can be on your way to getting rich by promoting yourself the way you really deserve. You decide.

https://bejakovic.com/mve/

Do you have a new plan for copywriters to get clients?

by

Do you have a new plan for copywriters to get clients?

If so, I’d like to promote you.

One thing that always gets a good response from my list is a new plan for copywriters to get clients. A few examples:

* Using AI-generated advertorials to get ecom clients (the 1 Person Advertorial Agency, which I promoted back in January)

* Using direct mail to get and deliver on revshare deals (Doberman Dan’s offer, which I talked about last month)

* Using Instagram outreach to get email copywriting clients (copywriter Logan Hobson once gave a presentation on this for members of my Daily Email House community)

* Going into a secret cave that nobody knows about and coming out with a legit DR job, up to and including a copy chief position (more on this soon)

So lemme ask you…

Do you already have an offer about an exciting new plan for copywriters to get clients?

If so, I’d like to promote it.

Do you not have such an offer, but you have a cool way of getting clients that’s working well for you?

If so, I can help you turn what you know into an offer, and make that sweet “zero delivery” money, and become a bizopp guru (ok, we can skip the last part if you really hate the idea).

Do you neither have an offer nor a new plan, but you know somebody who does?

If so, I’m happy to pay you a finder’s fee for putting me in touch with that person.

In any of these cases, hit reply, and let’s talk. Thanks in advance.

 

Price increase case study: “fucking swimming in sales over here!!!!”

by

Last month, I ran the Price Increase Promo Challenge. One of the people who took me up on it was Chris Howes, who runs Creative Strings Academy, an online music school.

Over the past few days, Chris ran his price increase promo for a course he delivered last year and sold for $30. This morning, Chris wrote me with the results:

===

JB- I’m fucking swimming in sales over here!!!!!

63 sales of the $30 product based on PIP (“get it before it goes up to $67”) Remember I originally sold 74 of them at the launch in December. That’s almost as many as I sold the first time. So thats $1900.

Tons of the original 74 buyers bought the new Pentatonic Patterns PDF and Web App. And lots of the new buyers also bought the new thing at checkout as upsell.

We did about $1500 on that product. Which i will split with my developer and he will be super happy, because that is a good payday for the few hrs of work he put in, and now it’s launched evergreen.

And then I had sales of other upsells on the checkout pages as well…. which I didn’t even remember to add until the last minute.

I want to try to sell everyone who bought something on joining the membership tmrw or this week, because every new member gets a free private lesson with me, which what could be a better way to follow through and implement?

So I probably earned about $3,000 – thrilled to tell my wife that – and I want to use the sequence I created as the new opening welcome sequence for people into my list, and/or start running ads and promotions to the funnel somehow. because I think I’m onto something that resonates with my audience.

So, yeah, thanks John. You kicked my ass in a good way.

===

So much good stuff in what Chris writes above. Specifically:

1. A higher priced asset he can use to sell his other offers more easily in the future…

2. A proven funnel he can run more traffic to (welcome sequence or maybe even cold traffic)…

3. 67 new buyers who make for new leads for his continuity offer or coaching if he wants to make that available, possibly leading to thousands or tens of thousands of dollars more…

4. Higher overall perceived value of his own expertise and products (yes, people do judge a book by its cover as well as its price)…

5. Something nice to tell his wife…

… plus $3k for himself and about $750k for his developer. That’s not Pablo Escobar cocaine money, but getting paid $3k to also get a bunch of new leads and some new assets in your business sounds like a good deal to me.

All in all, that’s 6 benefits of running a promo, or more specifically, a price increase promo for an offer that sold pretty well once upon a time.

The Price Increase Promo Challenge is over. I have no plans to run it ever again. But if you have a list, and an offer, and if you would like my help making more money from your list and offer, hit reply, and maybe we can work something out.

 

If list growth is your priority, do not read this email

by

It’s Saturday morning as I write this, if you can call 1:22pm morning.

I can call it that, or will call it that, because I went out last evening, had some drinks, and then spent a strange, tossy-turny, dream-oppressed night in bed.

All that’s to say, my brain, which is normally not the fastest and most energetic of my organs, is right now even slower than usual.

In my present state, around 1:18pm, I was unsure what to put into today’s email, or if there will even be an email today.

Fortunately, I checked my own inbox. And there I saw a fresh-off-the-presses email by my online buddy Kieran Drew.

“Hullo,” I said. Because the subject line of Kieran’s email was, “I lost $2,152 this month.”

It’s not a tremendously complicated situation:

Kieran sends out weekly emails to his list. Last month he didn’t make any new offers but just promoted his existing courses. That, plus some sales directly from his welcome sequence and some affiliate sales, made him about $3k.

On the other hand, Kieran’s expenses, including his VA, the ads he’s running, and the software he pays for, added up to over $5k.

Subtract one from the other, carry the zero, get out your red marker, and you get a $2,152 loss for March.

Now here’s the rub, and what made me decide to write an email about this:

Kieran’s audience is north of 250,000 people. His email list alone is close to 30k people.

My point being, if you think that a big list or a big audience will solve all your problems with your online business… well, no.

Kieran has made over $1.5M in the past, mainly from his email list, mainly by doing launches around new offers and promos around existing offers.

From what I understand, he’s gearing up to do so again.

But without new offers and without email-intensive launches and promos, he wound up in the red, thanks to an earnings last month of about $0.10/subscriber.

On the other hand, I recently listened to a case study by marketer Travis Sago, involving some unnamed dude. Said Travis:

===

He just went through a transition point in his life, and everything was going wrong. Like Infusionsoft took his list. Like he was coming off a bad relationship.

I remember he was like, “Dude, can you help me?”

I said, “Well, I’m not sure. Come out here.”

I really like the guy. He came out here. He’s got a seven hundred person list.

I’m like, “What I would do is I would mail your list every day, invite them to a phone call, right?”

We came up with an offer for them.

In December, during the Christmas season, he had fifty grand in sales from that seven hundred person list. Now thirty five was collected, about fifteen was on payments.

===

50 grand from a 700 person list. That’s $71/subscriber.

Now, I don’t know the behind-the-scenes details of this dude’s business. Plus, not everybody gets somebody like Travis Sago in their corner. Plus plus, it’s often easier to make higher and more impressive earnings per subscriber with a smaller list.

STILL.

Maybe you don’t make $71/subscriber.

Maybe you make $20/subscriber.

Or $10/subscriber.

Or $5/subscriber.

Or just $2/subscriber.

It’s quite doable.

And if you want some help with that, regardless of the size of your audience, come join me inside Daily Email House. that’s my free Skool group, where our collective mission is, “Email daily, make a $1k offer, pay for a house.” Your spot is waiting for you here:

https://bejakovic.com/house

How long will it take me to pay back Nick Bandy?

by

Last December, I ran an auction in my Daily Email House community. The offer on auction was my endorsement and promotion, as much of it as needed to pay back the winner the entire winning bid.

The winning bidder in that auction turned out to be Nick Bandy.

The winning bid turned out to be $31k.

I got very lucky with Nick being the winner of the auction:

Nick already has a sizable email list. He’s got an automated way of growing that list with new subscribers every day. He writes great daily emails. He’s got a suite of info products. He’s got personal authority in the form of his day job as a fractional CMO at a reverse mortgage company. Plus he’s kind of a cool guy, who tends to spend much of the day in his bathrobe.

And yet, since December, you haven’t heard me endorsing or promoting Nick all that much.

Since December, what Nick and I have been doing together has all been behind the scenes.

In case you’ve got an email list yourself, what I’m about to say can be valuable to you:

If you wanna make good money from your list, and if that list is not tens of thousands or or hundreds of thousands of subscribers strong, it’s unlikely you will get to where you want to go without higher-priced offers, meaning at least something that sells for $500+, and preferably for $1k or more.

I told Nick that. He agreed. And so we’ve been working on one or more high-ticket offers he can sell, that match his experience, skills, and taste.

Progress has been slowed by the fact that Nick has many other lucrative and attractive things to do.

There’s his steady fractional CMO gig.

There are his personal obligations like his daily emails and Skool community.

And then there are exciting side projects like partnerships he recently finagled with a local roofing business (database of 30,000 customers and 100,000 leads)… a YouTuber with 300k subscribers… a skydiving business with a 30k+ customer list… and more.

I’m telling you all this because Nick is currently in the middle of a price increase promo for one of his offers, Ghostbuster Sequence.

If you do anything online — client work, or you have your own email list, or you have a personal brand — I recommend to you to get Ghostbuster Sequence.

Not because I have to pay Nick back $31k.

Ghostbuster Sequence sells for $54 right now. At that price, it would take a ridiculous number of sales for me to pay Nick back.

Instead, I’m recommending Ghostbuster Sequence because of its fundamental value.

Ghostbuster Sequence gives you a simple, easy, and effective system for doing followup, which is a success-multiplier habit that everybody pays lip service, to but that almost nobody teaches or gives practical recommendations on.

Following up means you can get way more out of way less — whether that’s leads, referrals, potential partnerships, etc.

Following up was instrumental in Nick’s own success, both back when he hunted for clients and today, when he’s interested in partnerships like the ones I listed above.

Nick has written down his followup system inside Ghostbuster Sequence, for you to use as-is.

Like I said, Ghostbuster Sequence currently sells for $54, but, in part due to my instigation, Nick is raising the price to $97 tomorrow, Thursday, at 10pm EST.

If you get it before then, you save yourself some money. You have a chance to put it to work sooner rather than later. Plus, you get a free bonus that sells for $54 on my site right now:

Secret of the Magi, which tells you the biggest lesson I’ve learned about how to open up cold conversations that lead to business partnerships, whether client work, or JV deals, or sponsorships.

For all that, here’s where to go, before the opportunity disappears:

https://bejakovic.com/ghostbuster

Doubles your clients, affiliate partners, list swap deals, and possibly dates

by

Today I’d like to tell you about a special deal on a plug-and-play mechanism that doubles your clients, affiliate partners, list swap deals, and possibly dates.

To be honest, this plug-and-play mechanism is very likely to more than double your clients, affiliate partners, list swap deals, and possibly dates.

But I didn’t want to scare you or get you suspicious by making outrageous promises right out the gate, like saying that this plug-and-play mechanism triples, quadruples, or quintuples your clients, affiliate partners, list swap deals, and possibly dates.

Would you like to know what I’m talking about?

F.U.

I mean, Follow-Up.

(What did you think I meant?)

The fact is, if you have any kind of a way right now to start conversations with possible clients, or affiliate partners, or list swap deals, or dates, then I am certain you have had prospects and leads who have dropped off somewhere along the way.

That is normal.

What is not normal, or is at least a little bit odd, is that email marketers and email copywriters who will happily lecture you on the importance of emailing daily, of regular followup, when done behind the cover of a broadcast email software, are repelled and horrified by the idea of sending a direct 1-1 message to reengage a prospect who has dropped off or has failed to respond.

The fact is, business owners are busy. Business owners are forgetful. Business owners are lazy (yes, it’s absolutely true).

If a business owner you’ve been talking doesn’t reply to you, odds are excellent it has nothing to do with you or your proposal or offer. Odds are also excellent that they will eventually reengage if you keep following up with them, and they might even be grateful to you.

And yet, people don’t follow up.

I mean, will you run off right after you read this email and follow up with all the disappeared clients, affiliate partners, list swap deals, and possibly dates you’ve talked to over the past 6 months or a year, before the conversation went cold?

I’m guessing not. Why is that?

I have my own theory. If you like, I’ll share it in a subsequent email.

But not today. Today I have for you the best deal in the history of 1-1 followup deals, which will soon disappear.

I’m talking about Nick Bandy’s Ghostbuster Sequence.

Nick’s Ghostbuster Sequence is a set of 6 simple, plug-and-play templates to follow up with lapsed, forgetful, or disappeared prospects for clients, affiliate partners, list swap deals, and possibly dates.

These templates are proven (check out the sales page below). More than that, they also provide a certain psychological buffer to the intimidating act of 1-1 followup. Here’s what I mean:

1. Simply send what Nick gives you inside Ghostbuster Sequence.

2. If it doesn’t work, put all the blame on Nick and his templates.

3. If it does work, tap yourself on the back for a job well done, and take all the credit.

4. Whether it works or not, move on to the next lapsed prospect, and repeat the process.

Do this and I guarantee you, you will be a richer man or woman for it, and very soon.

Nick’s Ghostbuster Sequence currently sells for $54, which is close to criminally underpriced.

On Thursday, the price will go up to a slightly more reasonable $97.

That’s what I meant when I said this great offer is disappearing. And to give you a little bit of a gentle extra kick before it does disappear, I’ll throw in a bonus of equivalent real-world value.

If you get Nick’s Ghostbuster Sequence before this Thursday at 10pm EST, when the price will almost double, then I will also add in my Secret of the Magi, which tells you just one thing:

The biggest lesson I’ve personally learned about opening up conversations that can lead to business partnerships (and possibly dates).

(I learned this lesson through extensive cold emailing of business owners a couple years ago. Read all about it in the Secret of the Magi.)

With the Secret of the Magi, you can open a steady stream of conversations to either profit from directly, or to feed into Nick’s Ghostbuster Sequence in case the conversation goes cold.

Secret of the Magi currently sells on my site right now for $54, the same price as Nick’s Ghostbuster Sequence, at least before the price of Ghostbuster Sequence almost doubles.

But why pay more?

If you want a plug-and-play mechanism that doubles your clients, affiliate partners, list swap deals, and possibly dates, meaning Ghostbuster Sequence… and a way of opening such conversations to start with, meaning Secret of the Magi… here’s where to go:

https://bejakovic.com/ghostbuster

P.S. Forward me your receipt from Nick and I will get you access to Secret of the Magi. I don’t have a better way to handle this right now.

Last call for chocolate-chip Most Valuable Offer

by

Last night while making dinner, I was listening to a documentary about the 1980s action blockbuster Die Hard. The director, John McTiernan, said:

===

I’d done a movie with [producer] Joel Silver. It’s called Predator. He sent me this script. I sent it back. I said, “Thanks no.” Cause it was a terrorist story! It was terrorists take over a building and now we’re gonna wipe out terrorists. There’s no fun in terrorism. There’s no joy in it. And I said, “Couldn’t we make this a robbery?” Everybody likes robbers. You can have fun. Even a bad robber is fun.

===

Die Hard did end up being a movie about terrorists taking over a building.

But McTiernan and company managed to squeeze quite a bit of fun out of that, and so McTiernan’s point still stands:

If you’re gonna do something, you might as well make it fun, even a joy, for both yourself and the audience.

Today is the last call for Most Valuable Offer.

We — meaning the people who have already signed up and I — will kick things off this Wednesday, just two days from now.

I want to talk to anyone interested before they sign up to make sure I can be of use to them, and that’s why today is the last call.

The public goal of Most Valuable Offer is to launch a paid live workshop to your list by the end of April, with my direct help, guidance, and feedback.

The secret goal of Most Valuable Offer is to make your live workshop fun.

Of course, you don’t have to make it fun. But why not? It’s not hard to do, and it will be more enjoyable this way for both you and your audience.

Plus, if it’s fun, it will make it more likely they pay attention, put your info into action, and profit from it. And all that makes it more likely they come back to you for more help, many more times in the future.

In case you are interested in joining us for Most Valuable Offer, the time is NOW. For the full chocolate-chip info so you can make your decision:

https://bejakovic.com/mvo

The 6 most costly offer launch mistakes

by

Tragically, you may be making two or three of these mistakes costing you hundreds of thousands of dollars:

#1. Building your offer without a killer proof element at its core

Credit goes to A-list copywriter Gary Bencivenga for this. Says Gary, “Salespeople sell more when they’re true believers, and so do copywriters.”

Good news: If you’re launching your own offer, you can make sure you become a true believer by building your offer around a killer proof element. (It will help persuade your prospects, too.)

#2. Failing to tie the offer into money in multiple ways

We all need to be able a story we can tell ourselves for why we do what we do, including why we spend money. So make it easy for your prospects to tell themselves the story, “This will make me more money than I spend, in multiple ways, possibly even as soon as I buy.”

(By the way, this doesn’t apply just to “make money” offers.)

#3. Putting too much into the offer

It can dilute the offer and can lower its perceived value. But also…

#4. Omitting an upsell

… unless your front end offer will extract as much money as you ever hope to get out of your prospects, then you need something else to sell them.

Better do it now, when people have told you that they are motivated to solve a specific problem, rather then later, when that problem either becomes too big or too familiar for them to do anything about any more.

This coming Wednesday, I will kick off what I’m calling Most Valuable Offer.

In a nutshell, I will help a small group of list owners launch and sell a paid live workshop to their lists before the end of April.

I’ll help the folks who join me avoid the mistakes above, as well as other mistakes like #5 – Making your upsell irrelevant to the launch offer and #6 – Committing to the launch without validating demand first.

If you’re interested in getting my help avoiding these costly mistakes and launching your own Most Valuable Offer, here’s where to get more information:

https://bejakovic.com/mvo