Do you have a Skool group with 500+ members?
Direct Marketing
My results on cold traffic vs. email
This morning I woke up and checked my email to find a new sale notification. Daily Emails 101, $5. “Damn it,” I said.
For the past week, I’ve been running my “Daily Emails 101” offer to cold Meta traffic. Results as of this morning, when I shut the campaign down:
Outbound clicks: 195
Sales: 6
Conversion rate: 3.07%
I was doing this because I wanted to test if this offer had legs on cold traffic. It apparently does — only barely.
I was told that 3% to an ugly, unoptimized page, selling a $5 offer, is the minimum you should get if have any hope of eventually having the optimized funnel break even on cold traffic.
With today’s sale, I managed to squeeze in right at the buzzer. (I was going to run the campaign until 200 clicks and then stop.)
Compare that to the results I had when I made the exact same offer to my list about a month ago:
Outbound clicks: ~470
Sales: 155
Conversion rates: ~33%
The same dude whose “offer validation” process I’m following said that if you’re testing an offer to warm traffic like your email list, you should get at least a 20% conversion rate.
I got over 30%, which I think is a reflection of the quality of my list and the relationship I have with that list, thanks to emailing daily.
My point today is not about how wizardly I am at email marketing. My point is how email marketing, even when done at an average level, completely transforms the math of selling.
Same offer. Same copy. Only difference is cold audience vs. an audience that’s gotten a bunch of emails from you… and the result is 3% vs 20% conversion rate in the average case, or more if you’re willing.
This morning, when the 6th sale came in via cold traffic and I realized that my offer still has legs, I said “damn it” because it means I will now have to do all the work of building out the cold traffic funnel for real:
Better copy… order form bumps… upsells… more ads… constantly monitoring results… watching money drain out of my account and then maybe get replenished, maybe not… family drama… increased blood pressure… rising oil prices… basically pandemonium.
All that sounded exciting before I got started. Of course, now that I’m in it, it just seems like a ton of drudge work.
I’ll still do it, primarily because of ego. Because after being in direct marketing for 10+ years, it bothers me that I’ve never really “mastered traffic,” whatever that might mean.
But logically — logically — things are just so much easier and better on the back end.
It’s 10x easier to a sell a $5 offer to your email list than it is to cold traffic.
It’s perfectly legitimate to sell a $5k offer to your list with just a few emails (I’ve done it multiple times this year), while it’s impossible to do on cold traffic, at least directly (yes, you can do it as an upsell, but even that’s likely to require sales calls).
And the back end is just more fun — not everything needs to be a “template,” “swipe,” or “AI prompt,” the way it does on cold traffic.
It all starts by emailing your list regularly. Actually, not regularly. Daily. I don’t want to shortchange you.
You can get average results by emailing regularly, but you get top-tier results simply by showing up every day.
It’s not hard to do. In fact it’s even fun and after a while, liberating. You can get started today if you like, and if you want my help, there’s my Daily Email Habit service, which gets you writing daily emails, daily. For more info on that:
Last call for Fast Revenue Laser Coaching (and my bonus)
This is the last email I will send to promote Rob Goyette’s Fast Revenue Laser Coaching along with my “I help you” bonus.
Rob’s Laser coaching Offer will go on after tonight, and will continue to be a worthwhile investment. But my promo ends tonight, Sunday, at 11:5pm EST, at which point my bonus disappears, never to be repeated again.
I once listened to a seminar by legendary direct marketer Dan Kennedy in which Dan, an inveterate gambler, helpfully advised one of his seminar attendees:
“You gotta make a bet at least once a day! You could be walking around lucky and not know it.”
I’ll make the same argument for making a $1k+ offer to your list.
You gotta make a $1k+ offer to your list at least once a month. You might have people on there who would happily pay you a thousand dollars or more, and not know it.
Like I’ve been saying the past few days, Rob’s Fast Revenue Laser Coaching is the best and easiest method I know to create a $1k offer that 1) sells and 2) makes sense to deliver for $1k.
If you’re curious about it, here are the details about it, one last time.
The offer:
Rob Goyette’s Fast Revenue Laser Coaching program.
The promise of Rob’s Laser Coaching is to add money to your bank account, fast, even by the end of this week. Previous experience and success with coaching are optional.
I put Rob’s Laser Coaching system into action myself last winter.
I proved to myself it works.
I am now happy and even eager to recommend it to you. Tons of people on my list and in my Skool group don’t have an offer at the $1k mark, and their lists and businesses would be transformed if they did. Rob’s Laser Coaching program legitimately fixes that.
My bonus:
Rob’s Fast Revenue Laser Coaching sells for $997.
My bonus, if you take me up on this offer, is my ongoing 1-1 support until you make your first $997 with your own Laser Coaching offer. That means getting just ONE Laser Coaching client, and it’s very doable.
To make sure it’s not only doable but that you actually do it:
We’ll get on an initial call, to see where you’re at and how best to proceed.
After that, you get access to me over email, as often as you like, on any Laser Coaching related topic, with the goal of moving you forward to signing coaching clients and making your money back and then some.
I’ll help you with your offer, your copy, or you deliverables. I will also be there if you simply need me to tell you that, yes, you’re okay to take the next step forward.
The sales mechanism:
Rob sent me several options for selling Fast Revenue Laser Coaching: a sales page, a downloadable report, a recorded webinar.
I normally sell affiliate offers direct to the sales or even order page.
I also normally hate webinars.
In this case, I will send you to the webinar, and I will in fact insist that you watch it. (I went through it myself just now.) The reason why:
Like I said, Fast Revenue Laser Coaching costs $997. That’s a significant amount.
If you are considering buying this offer, it’s worth 27 minutes of your life to sit through Rob’s presentation about it, and get informed about what you’re buying, and make an informed choice whether or not to buy it.
I’m making your watching this webinar a condition for taking me up on my bonus. (I will simply ask you if you have watched in full, and I will rely on your scout’s honor to tell me the truth.)
Rob’s webinar lays out his entire system in 5 steps. You can go through the webinar if you like, get a clear idea of what Rob’s system is, and run with it.
Of course, you won’t get the implementation specifics, templates, etc. I believe the full system, with all the details and resources that Rob’s experience provides, is worth $997, in order to get better results and to save time.
Once again, this is a recorded webinar.
Quite pleasantly, Rob is open about that fact right at the start.
There’s none of the usual webinar fakery and time wasting: “Where is everybody from? Oooh Ann is from Connecticut… and Mike is from Baltimore… welcome Mike…”
None of that.
You also don’t have to wait 7 mins and 32 seconds until it starts. You can watch right away, and simply find out if this is for you or not, without any fluff.
Once again, this offer ends tonight, Sunday, at 11:59pm PST.
If you’re interested in having a coaching offer that sells, and you want to get my 1-1 support making your first $997 with Laser Coaching, here’s where to go:
How to grow your list 74 times more easily
A couple days ago, a business owner I am coaching sold a 4-figure offer to his list for the first time. He wrote me over DM to say:
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By the way this is the highest ticket offer I’ve ever sold. I can’t believe I’d need to sell 74 people on my previous low-ticket offer to equal this.
I mean
I suppose that’s how math works
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Once upon a time, I heard a clever insight:
If you think you have a list growth problem, what you really have is an offer problem.
Think about it.
When you can reasonably hope to make a $1k sale each time you send an email, even if you have just 100 subscribers (a 1% conversion rate), growing your list to 1,000 or 10,000 subscribers becomes much easier.
When you can make good money even from a small list, then:
* You are more motivated to go out and network and get on podcasts and pump out content to get more subscribers
* You can afford to pay for ads, and the ads don’t have to be perfect to still work
* You can find partners who will happily tell their audience about you, in exchange for a cut of that good money that you’re making
If you think you’ve got a list growth problem, the way I figure, you’ve now got two options.
Option one is to nod and file this away into your mental folder of “worthwhile ideas to consider and to come back to at some point in the future.”
You can deal with the issue of creating a $1k offer in a couple weeks, or after Labor Day, or next year. After all, it’s summertime now, you’re prolly taking it a bit easy, and you might have other things on your mind.
Option two is to deal with this now. And NOW is a particularly good time for you to deal with this issue, not only because you can benefit now instead of later, but because now you can get my help.
Until tonight, Sunday, at 11:59pm PST, I am promoting Rob Goyette’s Fast Revenue Laser Coaching, the best and easiest method I know to create a $1k offer that 1) sells and 2) makes sense to deliver for $1k.
And as part of my promo, I’m offering to help you implement Rob’s system until you make $997 from it. For the full details:
https://bejakovic.com/announcing-fast-revenue-laser-coaching-and-my-bonus/
Announcing: Fast Revenue Laser Coaching (and my bonus)
The offer:
Starting today, I am promoting Rob Goyette’s Fast Revenue Laser Coaching program.
The promise of Rob’s Laser Coaching is to add money to your bank account in $1k chunks, fast, even by the end of this week. Previous experience and success with coaching are optional.
I put Rob’s Laser Coaching system into action myself last winter.
I proved to myself it works.
I am now happy and even eager to recommend it to you. Tons of people on my list and in my Skool group don’t have an offer at the $1k mark, and their lists and businesses would be transformed if they did. Rob’s Laser Coaching program legitimately fixes that.
My bonus:
Rob’s Fast Revenue Laser Coaching sells for $997.
My bonus, if you take me up on this offer, is my ongoing 1-1 support until you make your first $997 with your own Laser Coaching offer.
We’ll get on an initial call, to see where you’re at and how best to proceed.
After that, you get access to me over email, as often as you like, on any Laser Coaching related topic, with the goal of moving you forward to signing coaching clients and making your money back and then some.
I’ll help you with your offer, your copy, or you deliverables. I will also be there if you simply need me to tell you that, yes, you’re okay to take the next step forward.
NB: I would love to sell a million copies of Rob’s Laser Coaching program.
At the same time, I do NOT want a million people to get on 1-1 calls with, or get millions of regular emails that I have to reply to.
That’s why I have set a private RESERVE number for how many folks I am extending this bonus to (first come, first served).
If I hit that reserve number, I will send out an email to announce this bonus is now off the table.
Until that happens, the bonus is live.
(If my 1-1 help and support is a primary consideration for you whether or not you get Fast Revenue Laser Coaching, and you’re worried that might have missed my email in which I announce the bonus is gone, email me directly before you buy and I will tell you whether my bonus offer is still good or has disappeared.)
The sales mechanism:
Rob sent me several options for selling Fast Revenue Laser Coaching: a sales page, a downloadable report, a recorded webinar.
I normally sell affiliate offers direct to the sales or even order page.
I also normally hate webinars.
In this case, I will send you to the webinar, and I will in fact insist that you watch it. (I went through it myself just now.) The reason why:
Like I said, Fast Revenue Laser Coaching costs $997. That’s a significant amount.
If you are considering buying this offer, it’s worth 27 minutes of your life to sit through Rob’s presentation about it, and get informed about what you’re buying, and make an informed choice whether or not to buy it.
I’m making your watching this webinar a condition for taking me up on my bonus. (I will simply ask you if you have watched in full, and I will rely on your scout’s honor to tell me the truth.)
Rob’s webinar lays out his entire system in 5 steps. You can go through the webinar if you like, get a clear idea of what Rob’s system is, and run with it.
Of course, you won’t get the implementation specifics, templates, etc. I believe the full system, with all the details and resources that Rob’s experience provides, is worth $997, in order to get better results and to save time.
Once again, this is a recorded webinar.
Quite pleasantly, Rob is open about that fact right at the start.
There’s none of the usual webinar fakery and time wasting: “Where is everybody from? Oooh Ann is from Connecticut… and Mike is from Baltimore… welcome Mike…”
None of that.
You also don’t have to wait 7 mins and 32 seconds until it starts. You can watch right away, and simply find out if this is for you or not, without any fluff.
If you’re interested in having a coaching offer that sells, and you want to get my 1-1 support making your first $997 with Laser Coaching, here’s where to go:
Question
Do you have an email list of 5,000+ subscribers?
How I run 36-hour promos that make between $2-$6 per newsletter subscriber
This morning I woke up unusually late, at 9:30am. As soon as I came out of the bat cave that is my bedroom and into the blinding light of the living room, I opened my laptop and turned off the shopping cart for the Age of Insight promo, which had been running for the past 36 hours.
The results of the promo:
* 27 sales
* 8 of those 27 paid in full
* $8,100 total ($4,200 collected, $3,900 in future payments)
Good? Bad?
In my book, whenever I can make $1k from my email list in a day, I figure it’s been a good day at the office. And by “office,” I mean the couch.
In this case, the promo effectively ran for 3 days – one announcement day to pre-sell the offer, and two days of actually selling. I’ve collected $1,400 per day already, and will be collecting more in next couple months (my readers have diligently paid me whenever I’ve offered payment plans).
This is the third such 36-hour promo I have run.
All in all, I have made $31,312 from these three 36-hour promos. That’s 31k I ascribe to a single idea, common to all 3 of these promos, which I got from marketer Travis Sago.
About that, I’ve prepared a report I’ve creatively titled:
“How I run 36-hour promos that make between $2-$6 per newsletter subscriber”
This report summarizes what I’ve done in these 3 promos, and tells you how (and when) you might be able to do the same.
I’m willing to give you this report for free. I’m wanting to give it to you for free. I’m WAITING to give it to you for free.
Here’s the deal:
Like I said, these 36-hour promos were all built around a single idea I got from marketer Travis Sago.
If you are interested in running money-making email promos, whether for yourself or for clients or partners, then you should be in Travis’s world, because the man has many excellent ideas, not just this one. I estimate that, all in all, implementing Travis’s stuff over the past few years has been worth on the order of $200k to me.
Travis’s world today is a paid Skool group called Royalty Ronin. I myself am a paying member, and I keep promoting it because it keeps making me money.
Ronin has a 7-day free trial.
My deal to you today is:
1. Sign up for the Ronin free trial using the link below
2. Read the “Welcome! Plz START HERE” post linked to in the sidebar
3. Introduce yourself in the comments to that post
4. Send me an email or a Skool DM to let me know you’ve done steps 1-3
That’s it. Do this and I’ll hook you up with my “How I run 36-hour promos that make between $2-$6 per newsletter subscriber” report.
This offer is good for the next 24 hours, until tomorrow, Sunday, at 8:30pm CET.
If you’d like to make more money from your email list, or from the email lists of others:
P.S. If you’re already in Ronin, my offer extends to you. So does the deadline. Just write me and let me know you want the report before the deadline, and I’ll get it to you.
People have questions
Earlier today, I wrote wrote that people are buying my current 36-hour Age of Insight offer, and I shared some of their reasons why…
… but not everybody is buying.
Some people have questions.
A few of those people sent me their questions about Age of Insight.
I will now crush these questions, see them driven before me, and hear the lamentation of their women.
First, from a skeptical long-time reader:
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whyd you stop selling it?
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The fact is, I only sold Age of Insight once, as a series of three live training. After that, I never sold it again.
The reason is, Age of Insight is… dense.
I’ve been thinking about the topic of generating insight for a long time, and I put a lot inside of the live trainings.
Afterwards, I planned to make a cleaned-up course out of it. I also planned to write a book about insight. But you know, of mice and men.
I will say that I worked hard to make the Age of Insight training full of infotainment, as well as full of applications of insight techniques I was talking about.
So if you don’t mind going through live recording of three trainings with inevitable live recording hiccups, and if you’re ok digging into this material, I believe it can be very valuable for you.
Next, from a customer who has my Most Valuable Email program:
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Sounds great! John, it may be a silly question, but what’s the difference between MVE and Age of Insight?
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The big difference is that the MVE trick is one specific technique for writing exciting emails, particularly relevant if you write about marketing or copywriting.
One of the reasons the MVE trick works is it generates a feeling of insight.
Age of Insight is about three big, widely applicable strategies for generating insight.
Each of these three strategies is as relevant to emails as it is to sales letters, VSLs, advertorials, books, articles, cereal box copy, and TV Guide summaries.
Each is also applicable if you write in any field, not just if you write about marketing or copywriting.
Last, from a very patient reader who doesn’t like being in anybody’s debt:
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Been waiting for this for bloody ages!
Do you have a PIF link please?
===
That reader is asking for a pay-in-full link, because during this 36-hour promo, I am offering a “no-punishment” payment plan. That means I am breaking up the original $300 I charged for Age of Insight into $100 today and two more monthly payments of $100.
But like I said, some people don’t like to be in anybody’s debt. And in response to their overwhelming demands, I’ve added a pay-in-full option to the order page.
You can buy Age of Insight right now and through the end of today, until 11:59pm PST.
If you’d like to get it, or read more about why you might want to get it:
https://bejakovic.com/announcing-age-of-insight-for-36-hours-only/
Fantastic copywriting skills considered harmful
Point 1:
A couple days ago, I asked people in my Skool group what offer they want to make to their list in the next week.
Many of the folks in my group are copywriters, and many of those who aren’t copywriters by trade still know a lot about copywriting because they do marketing for their own businesses.
When I asked about offers, there was talk of things like:
* 1-1 coaching
* Courses, full or condensed
* A research system
* Longform sales pages
* 5-minute trainings and hour-long workshops
* Order bumps
Point 2:
Today, I went into Travis Sago’s Royalty Ronin community.
I am a paying, card-carrying member of Ronin. I’ve been making a habit of promoting it, and and easy way to promote it is simply to go in there every week and see what’s up.
Today, I saw a post by Travis about auctions, specifically about a recent auction that made $50k in 24 hours. Here’s the relevant bit, relevant to that offers discussion above, and relevant if you sell online:
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Because the Fun Auction…
Does NOT require fantastic copywriting skills.
The CORE is…
Get ______________! Bids start at $1.
The BLANK is something they REALLY, REALLY WANT, which is worth far more than $1.
It’s funny to me…
That TRAINED copywriters fuck this up more than newbies.
NOBODY WANTS a proven system, coaching, 1:1, orthodontist services, drills or an AUCTION BTW!
If what’s in the blank…for $1…doesn’t make their HEART do a flip…find something that will squirt dopamine into the lizard brain.
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Travis is saying you don’t need fantastic copywriting skills to sell VIA AUCTION, and that copywriting skills might even be harmful.
I’d add that this goes way beyond auctions.
I’ve seen people with a lot of copywriting skill, whether professional copywriters or business owners, who have spent tens of thousands of dollars to learn copywriting, do a terrible job of selling online.
Most often, the reason why they are so terrible at selling is what Travis says above. They focus on couldn’t-care-less deliverables rather than outcomes that make people’s heart do a flip. (I’ve made this mistake myself, btw, plenty of times.)
Point 3:
Last December, I ran an auction in my Skool group that pulled in $31k in 24 hours, and that could have legit pulled $70k+ had I just taken the money that was offered me.
The reason that auction popped was, like Travis says above, the BLANK that people REALLY, REALLY WANTED.
When I polled for interest in my blank, I got about 50 people saying they would bid to get it, with 6-7 people saying they would bid whatever it takes to win. A couple of people even said they might take out a zero-interest credit card to be able to bid enough to win (I discouraged this, even if it was said in jest).
Lemme wrap this up.
If you have an audience and a working offer, my ongoing offer is to help you run an auction, and do everything:
* Craft a HEART-FLIPPING auction offer
* Come up with post-auction offers that move those deliverables you got and focus on, the 1-1 coaching, the courses, the 5-minute trainings and hour-long workshops
* Write all copy (I’ll keep my fantastic copywriting skills in check)
* Run and manage the auction itself
* Sell, sell, sell after, to the people have raised their hands by bidding
IMPORTANT: I charge nothing up front. For every $10,000 I send you in sales, shoot over $2500 to me AFTER the money is in your bank account.
If you’re interested, hit reply and we can talk more.
And if you don’t have an audience or a working offer, specifically if you’re a working copywriter…
… you would be served well by seeing how Travis creates and presents his own offers.
It will make you into a more valuable copywriter, and clients will be willing to pay you much more, and will fight to keep you working with them… instead of you having to chase them for a little gig here or maybe there, today and maybe again in five months’ time.
But more important, if you get good at creating offers, then when you try to sell your own stuff, you will have a real shot of getting 50 people to reply YES and even a few people who say they will pay whatever it takes… rather than hearing crickets, seeing tumbleweeds, and feeling the chill of a desolate wind.
I’ve learned more about offers from Travis than anybody else.
If you wanna learn something also, Travis offers a 7-day free trial to Royalty Ronin. 7 days is not long, but it’s enough to pick up one or two good ideas that you can implement for your client (or yourself) today, and it can give you a sense if Ronin is for you. If you’re interested:
This email is brought to you by ExxonMobil
Since 1972, ExxonMobil has been putting a tiger in America’s tank. Now, Exxon wants to put a tiger in your online business…
I don’t know what happened, but suddenly I’ve started getting sponsorship offers via my email software.
Apparently, all these brands I’ve never heard of, have no interest in, and do not want to endorse are offering me ~$1 for every click I can drive to their app/free trial/20% off coupon.
No thanks. All my corporate love and loyalty is already reserved for first-comers like Goldman Sachs, TicketMaster, and Exxon. I’ll promote them even without getting paid.
But it did get me thankn’.
I’ve never directly offered classified ads in my newsletter.
I also don’t want to make a thing out of classified ads in general, because I in general don’t want to allow people to think money can buy me (it can’t, not even if you got a lot).
I have a small audience, but a dedicated one, and also one that includes lots of successful business owners and marketers with lots of money.
If you are interested in advertising in my newsletter, hit reply.
I’m curious about what your offer is.
I’m happy to tell you if it could work well to my list, and if not, if it could be tweaked or twisted in some way that could work. And if it can, maybe we can come up with a classified ad deal that’s a win for you, for my readers, and maybe even me.