[24h and 13 ms] Last call for monetization live presentation

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Maybe you’ve heard the news:

Days are longer now.

I found out about this today via the little TV screen in the elevator of my building.

That little TV screen is constantly piping in the latest earth-shattering news. Among them is the fact that, as per NASA scientists, the Earth is now spinning more slowly than it has in the past, leading to longer days (meaning, longer than 24 hours).

NASA’s scientists blame it on climate change, which they say has moved some of the Earth’s mass from the poles (ice) to the equator (water and sea turtles).

I say… maybe. Maybe. I have other ideas, but that’s a topic for another newsletter.

In any case, these same NASA scientists have calculated just how much longer days are now.

They have found that it adds up to a whopping 13 milliseconds.

Hold on to that number for a moment, while I tell you another bit of earth-shattering news:

Tomorrow at 8pm CET/2pm EST/11am PST, I will hold my “3x Monetization Case Study” live presentation.

I will share some of the main pieces of advice I’ve been giving to a list owner earlier this year that allowed him to go from making $2.2k from his email list on average… to regular $6k+ months.

What you are reading now is the last email I will send before tomorrow’s presentation.

If you’re counting on still having time to sign up, and if you’re even feeling rich because you now know you have an extra 13 milliseconds to waste before the deadline… all I can tell you is, time flies, and life gets in the way.

If you have an email list, the ideas I will be sharing tomorrow might make a big difference for you in how much money you pull out from your list every month.

I am making this presentation free, because I am ultimately looking for more good people to work with in the same way that I’ve worked with the dude whose case study I am building this presentation around.

If you’d like to join me tomorrow, best sign up now. Here’s where to go:

https://bejakovic.com/monetization-case-study​

 

On influence kings

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I’m reading a book called On Kings. It is a book on… kings, specifically, why so many societies in so many periods in human history in so many places around the world have repeatedly and independently invented the institution of kingship.

Pretty soon into the book, there is the following passage about how new kings get established:

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On his way to the kingdom, the dynastic founder is notorious for exploits of incest, fratricide, patricide, or other crimes against kinship and common morality. He may also be famous for defeating natural or human foes. The hero manifests a nature above, beyond, and greater than the people he is destined to rule — hence the power to do so. However inhibited or sublimated in the established kingdom, the monstrous and violent nature of the king remains an essential condition of his sovereignty.

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Recently inside my Daily Email House group, a conversation started up about how to have charisma, how to have influence over an audience.

I claim that the highest level of influence over an audience is to be like a king — particularly, the kind of king described above, a king who wins his kingdom and doesn’t simply inherit it.

The same psychology applies to influence kings as it does to the traditional kings. Maybe you can think of people you yourself follow online who, instinctively or consciously, adapt some of the behaviors or real kings, as hinted at above:

* Breaking common rules or norms

* An eagerness for conflict

* Egomaniacal tendencies

* Cruelty

It’s undeniably effective stuff, but it’s also ugly. If this is not a path you want to go down, then I want to offer you another option.

This Tuesday, November 3, at 8pm CET/2pm EST/11am PST, I am putting on a presentation about email list monetization.

The presentation is built around the case study of a list owner I’ve recently helped to roughly 3x his average monthly earnings from his list.

One thing we repeatedly worked on was building up his status. There’s resistance to that in a lot of people, and there was in this dude as well.

And yet the status-building we did worked, made sales easier, helped him make more money, without making him into something monstrous and violent.

If you wanna know the steps we took, and how to have more influence over an audience, regardless of what you say or sell, then sign up for Tuesday’s training here:

https://bejakovic.com/monetization-case-study

Simple Money Offers

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A few days ago, I polled people in my Daily Email House community about which monetization-related topic they would NOT want to miss when I talk monetization next Tuesday.

The overwhelming winner was the choice, “Simple Money Offers: Why work hard and not sell, when you can take it easy and make lots of sales.”

I followed up on that yesterday and asked folks in my community what they consider to be an offer.

If you have been in marketing for a while, you have probably heard that an offer is not just the thing that you sell, whatever that may be.

Beyond that, a lot of mystery and mystification gets spun around what an “offer” is. I wanted to get a sense of what folks think. Some of the responses:

“Something somebody wants to have, because that somebody wants it or needs it. Minor detail: …and somebody else can deliver.”

“Gimme X I’ll give you Y”

“An offer is the product or service and the price and the payment conditions.”

“Offer = Buyer’s desired outcome.”

“That look in his eyes.”

All reasonable answers, and even useful at times. But not as useful as my definition of what an offer is.

My definition of what an offer is so very useful because it is set in your world, rather than your prospect’s world, as heretical as that sounds. It gives you four different levers you can pull to make your offer sell better, or simply to change it so you can sell it to different and new audiences.

I realize I am not clearing up the mystery and mystification associated with offers, at least not in this email. But I will do it during the free presentation I will put on next Tuesday, November 3, at 8pm CET/2pm EST/11am PST.

The presentation is built around the case study of a list owner I’ve recently helped to roughly 3x his average monthly earnings from his list.

If you’d like to find out some of the advice I gave this list owner, as well as my uniquely useful definition of what an offer is, you can sign up for the presentation here:

https://bejakovic.com/monetization-case-study/

Cheap is bad, free on the other hand…

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Last year, I read a book called Veeck as in Wreck, by Bill Veeck, who was one of the most innovative and influential owners of a major league baseball team in the history of the sport.

Veeck was a born promoter and an intuitive salesman.

He managed to sell out game after game by introducing spectacles (fireworks, before any other baseball teams had ’em), schemes (a dwarf playing as designated hitter), and creative giveaways (live lobsters, a horse). But Veeck drew the following line in the sand:

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I do not believe in giving away tickets. Tickets are the one thing I have to sell. To give them away is to cheapen the product I am selling. If an organization writes me for tickets to auction off as part of a fund-raising program, I’ll send a cash donation instead. If they write for a couple of tickets to give away as a door prize, I’ll send something that will serve the purpose at least as well. No tickets.

I’ll take care of 25,000 at a clip as our guests, yes. I’ll give large groups of tickets to organizations like the Boy Scouts, yes. But always to a particular group for a particular reason at a particular time. Because here the effect is precisely opposite. When a whole group is given tickets, the day at the park becomes a great event to be anticipated and remembered.

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Maybe you’re not as intuitive as Veeck, and cannot see quite why it’s ok to give away 25,000 tickets but not to give away a couple tickets.

Whatever. To me that’s not the point of the above.

The point to me is Veeck’s underlying motivation. On the one hand, “don’t cheapen the product.” On the other hand, make whatever it is you are offering a “great event to be anticipated and remembered.”

In other words, sell things based on their merit, on the value they deliver, not the fact that they are cheap.

Ironically — I read this somewhere but I cannot remember where — it can better to give away something than to cheapen it by discounting. Particularly, if you’re not limited like Veeck, and have more than one thing you could sell.

Such is my situation.

I am doing a live presentation next week about monetizing an email list, built around the case study of a list owner I’ve recently helped to roughly 3x his average monthly earnings from his list.

During that presentation, I will be giving away some valuable ideas, and a bit of my time.

That’s what I’m willing to give away for free.

On the other hand, I am only willing to sell my customized advice, my own direct help and availability, and my attention to you and your problems and unique challenges.

I am looking to get qualified leads for those things I do sell, and so I don’t mind making my presentation free, and even giving away some valuable ideas. If you want to get them:

https://bejakovic.com/monetization-case-study/

More money in less time

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Over the weekend, I had lunch with a few friends. One of those friends is a corporate trainer and an executive coach. Unlike every other “executive coach” I’ve ever met, she does it for real, with real companies, here in Barcelona.

Recently, my friend was hired to facilitate a meeting at a startup.

Her job consisted of sitting at a table with a dozen people from the company, smiling, and occasionally inviting somebody else to comment.

I don’t know how long this meeting lasted — I don’t think all day — but my friend got paid 1,500 euro (about $1,700) for her facilitation services.

This is the third time she’s been hired to do this by the the same company. Each time, she feels like they will never hire her again because she’s not doing anything.

And yet they keep hiring her.

Another girl at the same lunch, the best friend of the first girl, threw her hands up at this. “How unfair is that?” she said. “1,500 euro is a monthly salary for many people in Barcelona, for people who REALLY work. And what do you do? Nothing! And you make that in a day!”

Suddenly, both of them turned on me, because their impression is that I am the king of getting paid while not working. (“He just writes an email a day and somehow makes money.”)

I felt under attack. i had to fight back.

The fact is, there is little to no connection between how hard you work, and how much you get paid.

You can go all Leon Trotsky on that, and claim that the world is unjust, that we should castrate the billionaires, dispossess the white collar workers, and hand over all the land, buildings, railroads, highways, heavy industry, biotech companies, financial services, patents, copyrights, and trademarks to the peasants and the factory workers of the world to enjoy and manage, because somehow they deserve it, because they work harder than anybody else on this planet.

It’s been tried, repeatedly. It’s been found to fail, spectacularly.

In today’s world, where so much innovation and wealth creation depends on ideas, on reading sentiment, on slight nuances that can only be recognized with expert training, you can do very little and yet create a lot of value.

During lunch, I made the case for why it can makes sense for that company to hire my friend at 1,500 euro to smile and sit around while they have their meeting.

The company is a software company. A minor change in positioning, in market selection, in marketing strategy could spell the difference between this company’s product being worth tens of millions of dollars and being worth nothing — regardless of how much software and thinking and hard work has gone into it.

Maybe the fact that my friend is a respected outside presence keeps the meeting more civil and productive.

Maybe her placid and accommodating demeanor calms people and makes them more open-minded.

Maybe her occasionally inviting somebody to speak who hasn’t spoken draws out a single idea that can spell the difference between failure and success for the company.

Or maybe I’m just trying to justify myself and the way I live, writing an email a day and somehow making money.

In any case, next Tuesday, I will hold a live and free presentation about email list monetization.

I’m gonna talk about specific advice I’ve given over the course of this year to an email list owner, which has allowed him to go from making $2.2k per month to regular $6k+ months from his list.

Because you can work hard — lots of emails, lots of calls, lots of free bonuses — and not get paid very much from your email list.

You can also works less, spend less time, and make more money.

How? Well for that, I hope you will join me for Tuesday’s presentation. Here’s where you can sign up for it:

https://bejakovic.com/monetization-case-study/

Next Tuesday: Free list monetization presentation

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Next Tuesday, November 3, at 8pm CET/2pm EST/11am PST, I will put on a live presentation about list monetization.

I could talk about monetization abstractly, but I prefer to give you specific advice that I know to work.

As I’ve been croaking about for the past few weeks, this year I’ve helped a list owner go from making $2,200 per month from his list to regularly making 6k+ per month. (There’s no reason why he cannot go higher still, but you gotta start somewhere.)

During this presentation, I’ll go over the most important and interesting advice I gave this dude, which led to actual money money money.

Tuesday’s presentation will be free. If you’d like to attend, you can sign up at the link below. I hope you will be there. It won’t be the same without you:

https://bejakovic.com/monetization-case-study

A free tool to diagnose and fix your offer stack

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I’ll give you the tool in a second. First, let me sell you on it a bit first.

To do that, here’s a valuable marketing idea, courtesy of multimillionaire marketer Travis Sago:

“Most businesses focus on just their current offer. They try to get people into that offer. If they do, they then try to figure out another offer. It’s vastly better to start out thinking one or two offers ahead. But what’s EVEN better is thinking two offers BEHIND. As in, figure out who you would like to do business with long term. Who could be a good continuing customer. Then work BACKWARDS with your offers.”

Travis makes over $3M each year, selling $5k or $10k info products for himself and his clients.

He does it without running cold traffic… without complicated autoresponders or daily emails… without 2-hour-long webinars or sales letters he has to pay $20k for. In other words, without the usual direct response headache or hassle.

The key to all this, Travis will tell you over and over, is having the right offers. And an unconventional but effective path to the right offers is the above principle, “work BACKWARDS.”

That’s my valuable marketing idea for you for today. And now, for that tool I promised you.

The tool is called the Buyer Magnet. It’s by marketer Csaba Borzasi.

Csaba’s Buyer Magnet is a living, breathing, intelligent organism that incorporates the above valuable marketing idea (“work BACKWARDS”) and helps you evaluate how well you’ve implemented this with your own lead magnet, relative to what you ultimately sell.

If the Buyer Magnet comes back and tells you your lead magnet sucks because it’s attracting bums rather than buyers… instead of just leaving you there with smoke coming out of your ears and a taste of vinegar in your mouth, the Buyer Magnet works to fix the situation for you, today, in the next 15 minutes.

I used the Buyer Magnet myself last week, before I agreed with Csaba to promote it to you.

I was impressed. Impressed with how it looks (once you unpack it, and add a bit of water)… with how it works… and with the results it gave me.

You can download the Buyer Magnet for free. You can use it for free. You can profit from it today, if you only get started now. Why not download it and see how it goes? Here’s the link:

https://bejakovic.com/csaba

Two excellent reasons to get on Csaba Borzasi’s list today

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Last month, I interviewed email marketer and copywriter Csaba Borzasi. That was part of a new initiative I have to do regular interviews with people who have email lists of 5k+ subscribers.

As I found out during that interview, Csaba:

– Has a list of approximately 5,250 subscribers (pruned regularly from a much bigger list, since much of Csaba’s list growth comes from cold traffic)

– Makes on average $15,000-$25,000 per month from his list

– Works on average 2-3 hours a day on his business

– Went through a personal rough patch during this summer, didn’t really send many broadcast emails during the month of July (autoresponders were working), and still made $10,000 for the month

The universe of people who write daily emails and make a living from it is, in my experience, filled with flighty and impulsive people.

(Maybe that has been my experience because I am myself a flighty and impulsive person, though I have found ways of correcting and covering for that over the years.)

Flightiness and impulsivity have their benefits — they can be charming characteristics, particularly in a 4-year-old child — but they also have their downsides. Bad decisions made… instability… a ceiling to how high you can go, even if you want to go higher.

Csaba, even though he writes (almost) daily emails and makes a good living from it, is not a flighty or impulsive person. Quite the contrary. He is a dedicated and systematic person. His results show it. His offers show it. In fact, everything about his business and his marketing, his positioning, and his lead generation, shows it.

If you’re on my list but not on Csaba’s list, I encourage you to get on his list, for two excellent reasons.

Not only because you can see how Csaba does his marketing, and how he makes steady and good money from his list, even without writing emails all that time… not only because you can learn directly from him and profit from his offers… but because I believe his vibe and approach are a valuable complement to the flighty and impulsive approaches of people like me.

Call that “excellent reason number one.”

Excellent reason number two is that Csaba has prepared a free gift aka bribe to entice you onto his list.

I will talk more about that free gift tomorrow, and sell it on its own merits. For now, I will simply point out:

1. This free gift has a valuable and deliberate marketing system built into it (again, more on this tomorrow)

2. This free gift is delivered in a clever and systematic way. It is not information, but a living, breathing, feeling organism that Csaba has created, much like Dr. Frankenstein, to serve you and only you. It is worth unleashing into action even if you don’t want its services directly, just to see what a cool 2026 lead magnet can actually be like.

To get on Csaba’s list, and to get access to his valuable, deliberate, and clever free gift for you:

https://bejakovic.com/csaba

Terminal Lucidity: Last call for Secret List-Building Technique

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I read an article recently that said, 60 to 70 per cent of dementia caregivers say they’ve witnessed at least one patient return to lucidity in the days before death.

The term for that strange phenomenon is “terminal lucidity.”

Nobody knows how to explain this phenomenon… but one thing is clear, a deadline clears the mind.

And now, with that somber bit of infotainment out of the way, let me remind you of Maliha Mannan’s Secret List-Building Workshop. The deadline to sign up for that workshop is tonight at midnight EST. And this is the last email I will send before the deadline.

Somber, I know.

But there’s still time to act. Hopefully, your mind is clear. To sign up now, or to read the full details and sign up after you’ve read them:

https://www.skool.com/daily-email-house/secret-list-building-technique-live-workshop

Particular case study of profitable list growth

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“A large acquaintance with particulars often makes us wiser than the possession of abstract formulas.”

— Wiliam James

For the past several days, I have been promoting, hyping up, and teasing Maliha Mannan’s Secret List-Building Technique Workshop. Today is the last day I’ll do that.

The Secret List-Building Technique is one that Maliha has used, most recently, to get 140 new subscribers to her list, while making $1600 in sales as well.

During the workshop, happening tomorrow, Maliha is gonna lay out how she does it and how you can do it too.

Good, I thought… but would be gooder with more concrete examples, more “particulars,” as William James says.

Fortunately, copywriter Robin Timmers put Maliha’s technique into practice earlier this week for his own list.

The results for Robin were 316 new subscribers and $2,631 in sales.

I had a bright, or perhaps obvious, idea yesterday.

Maliha is gonna share her Secret List-Building Technique and her templates and her SOP in the workshop tomorrow.

It would also be nice to get the full details of how Robin implemented Maliha’s system.

Chances are, he did something slightly different.

And even if what he did is exactly what Maliha ends up laying out on tomorrow’s workshop… a second case study, a second particular, can give you a better understanding of how Maliha’s system works, plus the belief that it can work for you too. This can all translate into you actually putting Maliha’s Secret List-Building Technique into action, and getting yourself hundreds of new buyers and possibly thousands of dollars of unexpected income in the next few weeks.

I wrote Robin yesterday and asked if he would agree to have me interview him on the full details of how he grew his list and made himself money using Maliha’s Secret List-Building Technique.

Robin agreed.

We will do that interview Tuesday, and I will then share it as a free bonus with anyone who signs up for Maliha’s workshop. That training is happening tomorrow, and the deadline to sign up for it is midnight Eastern Time tonight. Tonight. TONIGHT. If you want to get in before the doors close:

https://www.skool.com/daily-email-house/secret-list-building-technique-live-workshop