Groundhog Day book club?

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Ok campers, rise and shine! And don’t forget your booties cause it’s COOOLD out there today. It’s cold out there every day.

I just watched the behind the scenes of my favorite movies of all time, Groundhog Day.

Turns out, I’m not special in liking Groundhog Day.

Over the years, yogis, Hasidic Jews, and psychotherapists, along with many others, have all latched on to Groundhog Day and used the film to mean something for them, at that exact moment.

Groundhog Day director Harold Ramis put it this way:

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Films are really interesting because of the fact that they’re frozen.

It’s not like going to see the same play over and over where the actor may change his performance. The film is the film. It’s done.

It’s like Jews reading the Torah every year. The Torah doesn’t change. We change.

So every time people come to Groundhog Day, they are coming to it at a different age and time of life, their circumstances may have changed and they may find something different in it.

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That’s always been my argument for rereading books. I change, and find something new in the book that simply didn’t see before. That’s why rereading a few particularly valuable books, year after year, has been a very valuable habit for me.

I realized this morning that it’s been years since I’ve picked up one of the copywriting classics that I used to read and reread regularly.

I feel my life and my emails are suffering for it.

I’m gonna get back into rereading some classic copywriting and marketing books… but I was thinking, maybe turn it into some kind of group activity? A book club? A naked book club? A naked book club in a bathtub?

I have no idea. Maybe you can tell me if you are currently or have previously been in a book club? If so, what did you like and what did you not like?

A “reserve” daily email to pull out whenever your brain-dead or time-strapped

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Trouble in paradise:

It’s about 2pm as I write this, which means it’s really time for a nice afternoon nap. But my cleaning woman has taken control of my house, so I am at a cafe next door, waiting another hour or so for her to leave.

I’ve spent this morning and my time in this cafe working intensely on my cold traffic funnel (almost done, will probably launch tomorrow), and on planning out the monetization group coaching I hinted at last week.

That few hours of intense work taxed my little brain. And now that it’s time to write my daily email, I find I am not feeling very inspired or creative.

What’s worse, I haven’t read, heard, or watched anything fascinating over the past few days that I’d love to share.

What’s worst, I don’t have an exciting new offer to promote (those always make things easier), and so instead I will promote my familiar Daily Email Habit service.

Fortunately, I know a trick for what exactly to do in these kinds of situations, a kind of “reserve” daily email you can still pull off even you’re feeling brain-dead or time-strapped.

This “reserve” daily email has saved me on many occasions by helping me keep daily email streak going. It has made me sales at times as well. Most of all, it has done a great job building a relationship with my readers, better than a lot of other emails I’ve sent.

If you’re already subscribed to Daily Email Habit, I’m writing to you today to remind you of this “reserve” type of daily email. Look up the welcome email I sent you when you signed up for Daily Email Habit, and you will find the 5-point recipe for this “reserve” email.

If you’re not yet signed up to Daily Email Habit, I’m writing to you today to encourage you to give it a try for a month, for $50, which is what the service costs.

I believe the various pieces of daily email advice I give out in the welcome email alone, and specifically, this little bit about how to write a reserve email, when you’re brain-dead or time strapped, are themselves worth $50. I say that based on how valuable this simple trick has been to me.

If you’d like to learn my “reserve email” trick for $50, plus get a bonus 30 daily email prompts for those days when feel like writing more:

https://bejakovic.com/deh

They trust you and your process… so WHY don’t they buy?

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If you sell proven advice in the form of courses or coaching, but you’re finding it hard to convince people to buy, and even harder to get them to actually do what you say, then read on:

Chris Dyson has 25 years of 1-1 sales experience, including over email and DM.

For reasons that are beyond me (because Chris makes a lot of money doing sales), right now he is also teaching a few folks how to do what he does. Except, how do you teach people to make sales and actually get results? Because as Chris put it:

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Let’s be honest, doing something new is uncomfortable. You have to go through that awkward stage where you’re rubbish at something before you get any good at it (thanks dunning Kruger)

And if your process involves putting yourself out there, talking to strangers or risking rejection?

Good luck 😂

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Turns out, Chris has cracked the code (metaphorically speaking, because there was no encryption involved here), for getting people to actually implement and own the skills of 1-1 sales, which so many people feel fear and even aversion to.

And just so we’re clear:

This isn’t about teaching people sales. This is about getting customers and clients results, and getting them onboard for the process of getting results.

Chris wrote up a detailed post about how he’s done it in my Daily Email House community, under the title, “They trust you and your process… so WHY don’t they buy?”.

If you sell information or do coaching, but people are not implementing what you teach and therefore are not getting results, even with all the templates and checklists and video lessons and AI tools you might have given them..

… or better yet, if they are not even buying from you to begin with, even though they trust you and believe in your process, because they are one step ahead and know that they won’t implement and won’t get results if they do buy…

… then reading Chris’s case study, and thinking about how you might do something similar in structure, could make all the difference you need to both make sales now and in the future, thanks to all the amazing results your customers will be getting.

If you’re curious, here’s where to go:

https://www.skool.com/daily-email-house/they-trust-you-and-your-process-so-why-dont-they-buy

Advice I’ve given people

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Yesterday, I got on two coaching-like calls.

These calls were coaching-like because they are a mix of coaching and partnerships. I have agreements with both of the folks I talked to yesterday to help them reach an outcome, and I have an incentive in doing so.

These are not weekly calls, but on demand.

I don’t have to whip the guys, or shame them, or beg them to take action.

Instead, I give them my suggestions, they go off and do, and at some point in the future we reconvene and talk next steps. The guys are making progress with a minimum of wasted time and effort for either side. It’s a wonderful system.

Anyway, I have long taken to heart Sean D’Souza’s idea that, if you wanna solve your own problems, go solve somebody else’s. Meaning, we all give other people better advice than we can give ourselves.

So give other people advice, write it down, and then think about how to apply the same yourself.

Here’s some of the advice I gave my two coaching/partnership guys yesterday:

* Feed the recordings of your intensives/coaching calls to an LLM, extract all the advice you’ve given, and turn it into a lead magnet, ebook, or sellable course. This can also become a partnership asset you give to someone who already has the attention of your ideal audience so they send you more such clients.

* Stop trying to help people get started. People who haven’t started, haven’t started for a reason.

* Copy the proven group-coaching model: recorded training (videos + Google Docs), a Skool group for questions, weekly or biweekly hot seats that double as new content. Clean up your existing call transcripts into SOPs/how-to docs as the course content. Price it at $3k/$5k/$8k per year instead of as a monthly subscription.

This is advice I will be applying myself.

One of the guys I talked to yesterday has a sizeable email list. At the start of this year, he was only making about 30 cents per subscriber each month.

I have been coaching/partnering with him for the past 7 or so months, and each of the past three months he has made $1/subscriber or more.

So I will take the advice I’ve given him to get him that result and package that advice up, or rather, get Claude to package it up. I will then put it in front of my list… in front of other people’s lists… in front of the entire Wall Street Journal readership (well maybe not, but I will probably run cold traffic to it).

I’m also thinking of creating a group-coaching layer to my Skool group, like I advised the other guy yesterday. This group coaching would be there to help folks who have email lists monetize their list better, if for any reason it’s not a fit for us to do the kind of 1-1 partnership/coaching I am doing with the guys I talked to yesterday.

And finally, I’ve learned, but I have to keep relearning, to stop trying to help people get started.

People who haven’t started have their own reasons for not starting — whether that’s the timing is bad, or it’s a conflict with their identity, or they simply have better options and don’t want to put in the effort it would take.

Clearly, I’m not saying that everybody who hasn’t started will never get started. Saying that would be kind of… dumb. But people get started for their own reasons, in their own time.

If you haven’t yet gotten started sending daily emails and building a little personal brand online, which can support you through thick and thicker, then get started, in your own time.

Maybe that’s today, or maybe not.

Like I’ve written recently, it takes several ingredients to make a little daily email business work, among them a small audience, good offers you can promote, and of course the emails themselves.

If you’re just getting started today, then my advice is to start with the emails.

I say that because it’s the way I did it and I know it to work, and also because writing emails can get you a lot of the way to creating an offer, and it can even slowly but steadily build your list, via word-of-mouth or search traffic if you have a public email archive.

If you wanna get started today building your own little personal empire, here’s my stream of daily advice on what to put in your daily email to keep it both interesting for your readers and valuable for you:

https://bejakovic.com/deh

Why haven’t course creators been told these facts?

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Have you tried to sell at least one course since 1947? Then here is the full, uncensored story of what it takes to make $100,000-$1,000,000+ in course sales… how you can avoid the pitfalls that swallow up and trap 86% of course creators… and live the 4-hour workweek you’ve dreamed of, in a hammock, by the beach, a piña colada with a little umbrella in your hand!

Today, while attempting to write you an entirely different email, I came across an article, written by Claude, and published earlier this year by the people at Kajabi.

Kajabi, as you might know, is a platform for hosting your courses, along with a shopping cart, and a bunch of other integrated tools for course creators.

Several people I know and have mentioned repeatedly in this newsletter are using Kajabi, among them Kieran Drew, Parker Worth, and Travis Sago.

Kajabi is in a unique position because 1) appeals to course creators 2) has info on the sales those course creators make.

Kajabi has been in business since 2010, and according to the article I read, its users have made more than $11.7 billion selling their knowledge and expertise.

Am I getting you a little warm here? A little curious?

Because, without revealing any private info, Kajabi crunched the numbers on their customers and found the truth about course creators, which Big Course has been hiding from you. Here are the vast, drear, naked facts:

* RAMPANT INEQUALITY: The top 1% of course creators collect 44.3% of everything ever earned on Kajabi. (That’s $5.18 billion.)

* COURSE CREATING MILLIONAIRES: Among those course creators who manage to sell even one copy of their course, 1 out of 40 managed to sell $1 million dollars’ worth or more.

* ONGOING EXPLOITATION: 53.8% of all course creator earnings arrived on a customer’s second purchase from a course creator, or their third, or their tenth.

Based on such facts, Kajabi gives the following recommendations to those course creators who want to succeed, and even become millionaires:

“The gap between the typical expert [lifetime earnings: $3,653] and the six-figure expert [14% of those who manage to sell anything at all] comes down to three measurable behaviors: customers who buy again, a catalog deeper than one offer, and enough months in the game for both to compound.”

In less Claude-y language, more offers… more followup with previous buyers… and time, blessed time.

You’ve already got time passing. No need to do anything there.

More followup with previous buyers is what daily emails are for. If you want my help there, you can find it here: https://bejakovic.com/deh

And as for offers:

I’m thinking about running a small workshop, limited to a few people, to help you create more offers, including $1k+ offers, without having to create entirely new suites of products or services.

If such a workshop is something you’d be interested in, then reply to this email, because your interest (or disinterest) will determine whether this workshop happens, or whether my offer-creation secrets go back to the attic, among my collection of dusty puppets and that one skeleton I keep meaning to get rid of.

DFY offer: Luxury handbag

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I will get to my DFY luxury handbag offer in a second. But first, let me share three fascinating things that happened to me over the past 24 hours, which led me to entering the done-for-you luxury handbag business:

#1. Yesterday, I went for a private muay thai training with my friend Matthias. After the training, we sat down for a drink.

Matthias runs a business like mine, sending daily emails and pumping out new offers.

But as he told me, he can’t pump out as many new offers as his list would buy each month… and there aren’t all that many great affiliate offers for him to promote.

The result is there are entire weeks each month when it’s slow going with sales.

I asked Matthias, “Why don’t you run promos around your existing products, so you don’t have to create something completely new for each promo?”

Matthias said he tried it before, but he couldn’t make it work.

I looked over my shoulder a few times. There was nobody there to overhear us. And then, in hushed tones, I explained to Matthias how he could make it work.

#2. I sent out an email yesterday asking my readers what offer they would be sure to buy from me if I were smart enough to offer it. One long-time reader replied:

“Trust you completely, purchases are about if I think I could successfully implement”

… which made me think I should sell more done-for-you stuff.

#3. Today, in my Daily Email House community, star copywriter and new offer owner Vasilis Apostolou asked:

“Btw, can you create an ’email your way to a luxury handbag for your wife’ offer or something?”

With this, the three fascinating things that happened to me over the past 24 hours all clicked and fused together.

And that’s how I’ve got a new DFY luxury handbag offer, available now.

If you’d like the full details on this offer, or to take me up on it:

https://www.skool.com/daily-email-house/dfy-turn-your-email-list-into-a-luxury-handbag

10 things you need for email success

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A few days ago, in my Daily Email House community, copywriter Svet Dimitrov asked the members:

“what’s stopping you from emailing daily?”

I figure it could be a buncha different stuff, for a buncha different people. The situation is summarized by the quote, “Happy families are all alike; every unhappy family is unhappy in its own way.”

This morning, I sat down and wrote up a list of 10 things I think it takes to have success with an email list, based on what I’ve seen in 8+ years of running this newsletter.

I was pleasantly surprised by my own list.

You can find it at the link below, either so can feel good about the things you already have that you need to uscceed… or so you figure out what you don’t have yet, and so you can find a way to get it, if you so choose. Here’s the link:

https://www.skool.com/daily-email-house/10-things-you-need-for-email-success

If you’d want me to pay you $10k

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Last week, I interviewed marketing consultant Tom Render about how he has used, oh boy, cold outreach to get business deals worth anywhere from $20k to $500k. Tom gave an example of how his strategy would work if he set his sights on me:

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For example, if I were trying to get your business, I’d ask, “What does John want? Offers. Really hot offers he can sell to his list.”

So I’d go find some really good offers you wouldn’t find yourself and connect you with those people.

I’d say, “Hey, can I have an introduction fee? I’ve got all these offers if you’re willing to do a brokering deal.”

And you’d say, “Sweet, you’ve just saved me a whole year of work, here’s a list of 20 offers.”

Do you know what I mean?

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I absolutely do know what Tom means. And he’s right. An outreach with this proposal — from somebody I know or don’t know — would be 100% welcome and 100% easy for me to say yes to.

I’ve been running this newsletter for a long time.

On a few occasions, my readers have written in unbidden to recommended offers I could possibly promote. Sometimes they even introduced me to the owners of those offers. Every time I was super grateful.

But nobody has ever taken the initiative to find 20 people who have cool offers that I might like to promote and don’t know already.

Maybe I can fix that. I got my own offer for you today:

1. If you know of offers I could promote to my list, from people I don’t know, then write in and let me know. As a minimum, these should be people who:

* I haven’t promoted anything from before…

* Have a proven offer selling at $300 or above…

* Are open to having others promote their offer (confirming this is your job, which can be as back-breaking as sending an email to the offer owner saying, “Hey can I send you some buyers to [your offer name]?”).

Also, if you write me to recommend an offer, please give me some kind of argument why you are recommending it and why it might be a fit for me.

This could be that you’ve bought it yourself and loved it, or something else you can conjure up — but please don’t just send me a bunch of offer links and make me do all the work, because that defeats the entire purpose of this deal.

2. In return, I will, as a start, give you my gratitude and will help you how I can in the future, including connections, jobs, recommendations, and public endorsements, whatever might be fitting.

3. I will also give you a peek behind the curtain of the negotiation with this offer owner, as we decide whether or not to do a JV deal together.

4. Finally, I will pay you 10% of the first promo do with person, if it ends up happening.

As one reference point, I recently promoted Vasilis Apostolou’s Million Dollar Hooks Machine. I sent four emails and made 25 sales, for a total of $7.5k. Half of that, or $3.75k, is mine as per my agreement with Vasilis. Had you been the one to broker this deal, you would get $375 for the intro.

As another reference point, the most successful affiliate promo I ran this year was for the 1-Person Advertorial Agency back in January. I sent more emails then, and I also had a bonus, plus the price of that offer was $799. As a result, my affiliate commission for that promo totaled $11,486.25. Had you been the one to introduce me to Sam and Thom, I would have paid you $1,148.

So you can see roughly how the math works.

If you want me to pay you $10k, put me in touch with 20 people whose offers I end up promoting and making around $5k myself per promotion.

Or introduce me to more people.

Or introduce me to fewer people.

My deal isn’t about the number of people you can introduce me to, but about the quality.

If you know somebody who has a cool offer, and based on what you know of my emails and the kinds of offers I promote, you think might it might be a fit for my list, then let me know, and we can make a deal. Or if you want to go all Tom Render on this problem and research it and dig in and send me a list of 20 such people, that would be just fine too. Thanks in advance.