Promotions

How I run 36-hour promos that make between $2-$6 per newsletter subscriber

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This morning I woke up unusually late, at 9:30am. As soon as I came out of the bat cave that is my bedroom and into the blinding light of the living room, I opened my laptop and turned off the shopping cart for the Age of Insight promo, which had been running for the past 36 hours.

The results of the promo:

* 27 sales

* 8 of those 27 paid in full

* $8,100 total ($4,200 collected, $3,900 in future payments)

Good? Bad?

In my book, whenever I can make $1k from my email list in a day, I figure it’s been a good day at the office. And by “office,” I mean the couch.

In this case, the promo effectively ran for 3 days – one announcement day to pre-sell the offer, and two days of actually selling. I’ve collected $1,400 per day already, and will be collecting more in next couple months (my readers have diligently paid me whenever I’ve offered payment plans).

This is the third such 36-hour promo I have run.

All in all, I have made $31,312 from these three 36-hour promos. That’s 31k I ascribe to a single idea, common to all 3 of these promos, which I got from marketer Travis Sago.

About that, I’ve prepared a report I’ve creatively titled:

“How I run 36-hour promos that make between $2-$6 per newsletter subscriber”

This report summarizes what I’ve done in these 3 promos, and tells you how (and when) you might be able to do the same.

I’m willing to give you this report for free. I’m wanting to give it to you for free. I’m WAITING to give it to you for free.

Here’s the deal:

Like I said, these 36-hour promos were all built around a single idea I got from marketer Travis Sago.

If you are interested in running money-making email promos, whether for yourself or for clients or partners, then you should be in Travis’s world, because the man has many excellent ideas, not just this one. I estimate that, all in all, implementing Travis’s stuff over the past few years has been worth on the order of $200k to me.

Travis’s world today is a paid Skool group called Royalty Ronin. I myself am a paying member, and I keep promoting it because it keeps making me money.

Ronin has a 7-day free trial.

My deal to you today is:

1. Sign up for the Ronin free trial using the link below

2. Read the “Welcome! Plz START HERE” post linked to in the sidebar

3. Introduce yourself in the comments to that post

4. Send me an email or a Skool DM to let me know you’ve done steps 1-3

That’s it. Do this and I’ll hook you up with my “How I run 36-hour promos that make between $2-$6 per newsletter subscriber” report.

This offer is good for the next 24 hours, until tomorrow, Sunday, at 8:30pm CET.

If you’d like to make more money from your email list, or from the email lists of others:

https://bejakovic.com/ronin

P.S. If you’re already in Ronin, my offer extends to you. So does the deadline. Just write me and let me know you want the report before the deadline, and I’ll get it to you.

People have questions

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Earlier today, I wrote wrote that people are buying my current 36-hour Age of Insight offer, and I shared some of their reasons why…

… but not everybody is buying.

Some people have questions.

A few of those people sent me their questions about Age of Insight.

I will now crush these questions, see them driven before me, and hear the lamentation of their women.

First, from a skeptical long-time reader:

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whyd you stop selling it?

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The fact is, I only sold Age of Insight once, as a series of three live training. After that, I never sold it again.

The reason is, Age of Insight is… dense.

I’ve been thinking about the topic of generating insight for a long time, and I put a lot inside of the live trainings.

Afterwards, I planned to make a cleaned-up course out of it. I also planned to write a book about insight. But you know, of mice and men.

I will say that I worked hard to make the Age of Insight training full of infotainment, as well as full of applications of insight techniques I was talking about.

So if you don’t mind going through live recording of three trainings with inevitable live recording hiccups, and if you’re ok digging into this material, I believe it can be very valuable for you.

Next, from a customer who has my Most Valuable Email program:

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Sounds great! John, it may be a silly question, but what’s the difference between MVE and Age of Insight?

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The big difference is that the MVE trick is one specific technique for writing exciting emails, particularly relevant if you write about marketing or copywriting.

One of the reasons the MVE trick works is it generates a feeling of insight.

Age of Insight is about three big, widely applicable strategies for generating insight.

Each of these three strategies is as relevant to emails as it is to sales letters, VSLs, advertorials, books, articles, cereal box copy, and TV Guide summaries.

Each is also applicable if you write in any field, not just if you write about marketing or copywriting.

Last, from a very patient reader who doesn’t like being in anybody’s debt:

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Been waiting for this for bloody ages!

Do you have a PIF link please?

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That reader is asking for a pay-in-full link, because during this 36-hour promo, I am offering a “no-punishment” payment plan. That means I am breaking up the original $300 I charged for Age of Insight into $100 today and two more monthly payments of $100.

But like I said, some people don’t like to be in anybody’s debt. And in response to their overwhelming demands, I’ve added a pay-in-full option to the order page.

You can buy Age of Insight right now and through the end of today, until 11:59pm PST.

If you’d like to get it, or read more about why you might want to get it:

https://bejakovic.com/announcing-age-of-insight-for-36-hours-only/

2 email marketing tips

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Here are a couple email marketing tips:

#1. When you run a promo, run a promo

Don’t announce your offer and your deadline, and then, in subsequent emails, promote other offers while the clock for your big promo offer ticks down.

(If your offer is good, and why would you promote it otherwise, you will have people in your audience who will be pissed that you didn’t repeatedly and clearly let them know about it, and now it’s gone.)

#2. Don’t bury the lead or the close of your promo

The start and end of a promo should be super clear and direct. Don’t hide a sexy or important new offer under a clever but irrelevant subject line and a ton of unrelated copy… and don’t pussyfoot when the deadline is nigh.

(Again, you will get audience members who will be pissed that they missed out on the offer because you were too indirect and effectively snuck the offer past them.)

You might think these tips are super obvious.

But I have seen smart people violate these two rules in email promos, to their own detriment, in the last week alone.

Maybe it’s because they don’t know better, or maybe it’s some subtle self-sabotage going on.

In any case, my point is that seemingly obvious stuff is easy to miss (or ignore) when you are promoting your own offers and your own business.

Which brings me to my own new offer, which I announced yesterday with a big bright “Announcing!” subject line.

One part of this new offer is my Price Increase Promo SOP.

This is the SOP document as well as the recording of a presentation I prepared for a small cohort of folks back in April, who were doing a price increase promo with my guidance. Here are the results that Chris Howes, owner of the online music teaching platform Creative Strings Academy, got from applying this Price Increase Promo SOP:

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JB- I’m fucking swimming in sales over here!!!!!

63 sales of the $30 product based on PIP (“get it before it goes up to $67”) Remember I originally sold 74 of them at the launch in December. That’s almost as many as I sold the first time. So thats $1900.

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Running a price increase promo isn’t hard. Still there are some subtleties and traps to be mindful of. This SOP will help you manage the subtleties and avoid the traps.

And that’s just one part of my current offer, which I’m calling Daily Emails 101. For the full details on Daily Emails 101:

https://bejakovic.com/de101​

P.S. So far, with that one brief announcement email only 12 hours ago from the time I’m writing this, I’ve made 35 sales of my new offer.

I’m telling you this 1) to highlight that being direct about your offer works and 2) to highlight that this offer is something you might want to look at before the deadline, so you don’t end up pissed at me. If you’re curious, the link is above.

Return of “if you’re a copywriter and you write for coaches and consultants”

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Four days ago, I sent an email with the subject line:

“If you’re a copywriter and you write for coaches and consultants”

In that email, I was promoting a timesaving AI offer by copywriter Dawn Apuan. Dawn has built an AI gizmo that she says has cut 30-40 hours from her workweek, and other copywriters that Dawn has shared her system with say it’s cut their working time in half or saved them 20 hours a week.

I sent that email out as a test. I like Dawn, I know she’s legit, and the offer sounded good to me. Would my list agree?

I checked my affiliate sales dashboard the next day. Zero sales. Oh well.

I have this policy, the “No Spinach” policy.

I no longer try to shove anything down my audience’s throat just because I think it’s good for them. Sure, I’ll test things out. But I’ll only keep promoting something to my list if it’s good for them AND it does something good for me, like make me sales.

And so, since I figured I had made zero sales of Dawn’s offer, I moved on, to shinier and more opportunityish pastures. And then this morning, I got a message from Dawn:

“Hey John! Not sure when your promo wraps but you’ve got 4 sales so far plus bumps and 2 upsells :)”

I checked the affiliate dashboard to see what exactly that means.

$700+ in affiliate commissions so far.

All right, fine. Here I am again, promoting Dawn’s timesaving, spinach-free, AI system for copywriters who write for coaches and consultants.

It was a good offer 4 days ago. It is still a good offer. And it seems that at least some people on my list want it.

Maybe you would want it too? If you are curious, you can find my writeup of this offer below. But fair warning. Thanks to my dawdling and carelessness, the deadline for this offer is nigh, exceedingly nigh.

If you want to get in before this offer disappears, head over here for more details:

https://bejakovic.com/if-youre-a-copywriter-and-you-write-for-coaches-and-consultants

Fumbling and bumbling to $10k+

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Over the past week, I’ve fumbled and bumbled my way through the Hogwarts of Influence promo, up to and including the cart close email, which never came, because yesterday I wrongly scheduled it to go out at 4pm my time today, which is 7 hours after I’ve actually closed the cart.

I was on vacation the entire time of this promo.

That means I didn’t revamp the offer page as I had planned.

I didn’t write more emails, particularly ones crowing about sales I had made along the way.

I didn’t come up with a better process to upsell the people who had gotten either the Hermione or Snape levels.

As a result of all this, Hogwarts of Influence was not a smashing success.

Even so, it looks like when all is said and done, it will bring in north of $10k, which is not too shab for selling a bunch of offers I have already been promoting for 5+ years, literally hundreds of times, to my small and frankly not-really-growing list.

This morning, one of the folks who asked to join at the last minute wrote:

“Btw, what’s the big idea anyway with not just having a regular sales page? Interesting!”

The background is that I had an offer page, where I listed the offer, and then asked people to write me via email instead of just linking straight to ThriveCart as is usual.

There’s a reason for this, a money-making reason, something I picked up from marketer Travis Sago.

I sat down right now, and I wrote up 7 elements of this Hogwarts of Influence promotion, which I can trace directly to Travis and his teachings.

I have made the claim before that following the stuff that Travis teaches has has led me to $100k+ worth of income that I wouldn’t have made otherwise. It looks like I can stack another $10k to that.

My ongoing offer stands:

The best place to learn from Travis is inside his Royalty Ronin community on Skool.

You get to watch Travis work live. You get a library of Travis’s expensive courses, all for free. You get a bunch of smart and successful marketers, myself included, in the group to talk with and learn from and do deals with.

Travis offers a 7-day trial for Royalty Ronin. If you’d like to see if it’s for you:

https://bejakovic.com/ronin

P.S. If you sign up for the trial and then decide to stay on past the 7 days because you can see the value for you inside Ronin, write me a message and let me know. I have several bonuses with your name on them. I’ll also share with you the list I just made of 7 of Travis’s sales teachings that I integrated into my just-closed Hogwarts of Influence event.

Last call for Hogwarts of Influence

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Tonight, at the stroke of midnight, at exactly 12am PST, I will close down my Hogwarts of Influence offer.

If you have resisted my magical incantations and spells thus far, and have succeeded in not clicking through to the offer page, here is what I am making available for a few more hours:

====> 1. Hermione Level <====

A payment of $97 gets you the special Hermione Level, for a total of $294 in real-world value:

* “Sex-appeal secret of A-list copywriters” Copy Riddles Round + one bonus Copy Riddles round, “A well-known but powerful way to rope in jaded and skeptical prospects” (last sold for $97)

* Daily Email Fastlane: Success with daily emails for your personal brand, more quickly, using the experiences of three uber-successful daily emailers I’ve coached 1-1 (last sold for $97)

* 2 months of Daily Email Habit, my daily email prompt service to help you start and stick with the habit of daily emailing (currently selling for $100)

========> 2. Snape Level <========

A payment of $97 today and 5 more monthly payments of $100 gets you EVERYTHING ABOVE…

… plus you get the majestic Snape Level, totaling $1,088 in real-world value:

* Most Valuable Email: The most valuable ‘trick’ I have found to produce engaging, influential, and audience-building emails about copywriting and marketing (currently sells for $297)

* Heart of Hearts, a 3-step process I developed to discover what people in my audience actually want (and are willing to pay for) (last sold for $297)

* 4 more months of Daily Email Habit (6 months free in total, a $300 value)

===============> 3. Dumbledore Level <===============

A payment of $97 today and 10 more monthly payments of $100 gets you EVERYTHING ABOVE…

… plus you get the supreme Dumbledore Level, totaling $3,273 in real-world value:

* Copy Riddles: Own A-list copywriting skills more quickly than you would ever believe, by working through riddles and comparing your answers to those of A-list copywriters (currently sells for $997)

* Water Into Wine, a magic formula for repackaging and repositioning your offers (or yourself) so they sell better (last sold for $197)

* Insight Exposed: The blueprint for my journaling and note-taking system, which is my secret weapon for always having something new and interesting to say (last sold for $400)

* 18 more months of Daily Email Habit (2 years free in total, a $988 value)

If you decide that any of these levels is right for you, reply to this email and say so. Again, time is ticking, and this offer, magical and mystical as it is, will vanish at midnight exactly.

Dumbledore question

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For the past week, I have been promoting Hogwarts of Influence, which is what I’m calling three increasingly large bundles of my offers, at fantastic prices with fabulous terms, meant to turn you into a persuasion wizard of greater and greater power.

Inevitably, I’ve gotten questions along the way.

In the interest of making more sales and maybe setting your mind at ease, let me answer some publicly. A long-time reader and customer writes:

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I want to grab the Dumbledore Level for the Core Promise replay please.

One thing I can’t to confirm first: I’m already a DEH subscriber at $30/m. I joined before you raised the price. Will my existing subscription stay at that rate even after I’ve completed the 2 free years?

Just want to make sure I’m not losing the price I’m on.

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Yes. If you are currently subscribed to Daily Email Habit at less than the current price of $50/month, you will get that same price when the free time from the various Hogwarts levels expires (2/6/24 months at the Hermione/Snape/Dumbledore levels, respectively).

Moving on. A completely new reader who has never bought anything from me writes:

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A few questions on the replay/sales page, specifically the Hermione level:

1– I’m not clear on what a “Copy Riddles Round” actually is. Is this ONE discursive email, a SEQUENCE of such helpful email template/prompts, a MONTH’s worth of such email contents, or what exactly? I’m new to your world and haven’t really learned about this idea of riddles yet, though I’m intrigued.

2– For the “Daily Email Fastlane” I assume this is a digital product like a mini-course with a video or two? At least there must be example emails from the 3 clients of yours? How many example emails? Sounds awesome, but again it’s hard to assess value if you don’t quite know the scope of what you’re getting.

3– And the 2 months of DEH … are those delivered as distinct one-month sets of 30 emails, for example? Or would I be added to the service on a given day and then receive the “next” 60 days? Is there always a specific “theme” to each month? Is there somewhere on your website where I can actually see one or two daily examples perhaps?

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Much like a 2-month old infant, who thinks the entire world is caused and controlled by himself, I forget that there are people on my list who haven’t heard me describe my offers dozens of times, and who aren’t as familiar with them as I am.

As for Copy Riddles and Daily Email Habit, I actually have sales pages that describe what these offers are in gruesome detail, including a wall of glowing testimonials for each offer. You can find them here:

Copy Riddles – https://bejakovic.com/cr​

Daily Email Habit – https://bejakovic.com/deh

As for the two “rounds” of Copy Riddles I’m making available inside the Hermione level, this is simply a small, self-contained segment of the full Copy Riddles program.

And as for Daily Email Fastlane, it is a recording of a paid live training that I gave a while back.

There are no emails included from the 3 ultra-successful coaching students I profile, and in fact I’ve kept them anonymous.

What I talk about is commonalities about things like 1) how they write their emails 2) which segment of their market they go after 3) the kinds of offers they make.

Finally, a second long-time reader and buyer writes in to ask:

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I just saw Copy Riddles on the Dumbledore tier bonuses, so I wanted to ask.

Is there a deadline on the offer?

Because I was saving up money to buy Copy Riddles, to help level up my hook game for creative strategy work.

Please let me know if possible.

===

Of course there is a deadline. Nothing and I mean NOTHING sells like a timed deadline.

I just haven’t announced the deadline yet, but I am announcing it now.

This Hogwarts of Influence offer, including the giant bundle, favorable price, and magical payment terms, is disappearing this Wednesday, June 24, at 12 midnight PST.

I’m not sure if my answers to the reader questions above clarified this offer or not.

In either case, you can find the full details of what’s on sale, and for how much, at the following link, though not for much longer:

https://bejakovic.com/core-promise-pwyw

Announcing: PWYW recording of last night’s Core Promise workshop

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Last night, I hosted the inimitable, unrepeatable, wonderful Core Promise Workshop and Q&A call.

To start, I had a bit of a presentation where I broke down, as economically as I could, the two components of a good promise, and why they are often at odds with each other.

That was all right because I got to use, as examples, the 5-Oscar-winning thriller Silence of the Lambs and the Silvester Stallone flop, Stop or My Mom Will Shoot.

Then came the fun part, where I ran through a buncha audience member questions, including:

#1. What core promise a copywriter should make when selling his or her services (hint: don’t sell your services)

#2. How to research what promises to make in an entirely unfamiliar professional industry where you know nobody (no, my answer was not “go on Reddit”)

#3. How to make your promise unique if you cannot (or refuse to) guarantee specific performance outcomes like “we will 3x your LTV”

#4. How to structure a core promise for a paid community

So altogether, a fine evening. And then, once I finished, I checked my email. I saw a message from one of my more dedicated readers, who had registered for yesterday’s call. She just wrote:

“I slept through big promise call…”

Unfortunately, the moving finger writes, and having writ, moves on. Yesterday’s workshop was live, and is over.

But thanks the wonders of space-age technology, there is a recording. As I announced a couple days ago, I am only making this recording available as a paid offer.

How paid?

Well, you can choose three levels at which to pay for this recording:

1. The Hermione Granger Level

2. The Severus Snape Level

3. The Albus Dumbledore Level

Each level comes with its own set of magical and mystical bonuses, meant to turn you into a persuasion wizard of greater and greater power. If you’d like to see the levels, and what’s on offer:

https://bejakovic.com/core-promise-pwyw/

Emotional reactivity in email promos

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Last Wednesday, I started a new, possibly doomed email promo.

My goal was to get 5 people into the 1-Person Advertorial Agency Cohort.

My offer was help with copywriting, help with getting clients, up to and including making $10k from advertorial work.

My price was $5k.

Like I said, I started promoting this on Wednesday.

By about Friday, I was hating it.

A few dozen people had responded to express interest, most of them before I had publicly announced the price.

After several days of email back-and-forth, nobody had signed up. Some people had opted out. Some had stopped responding. The others had questions, doubts, or concerns. The nerve!

I spent a part of my Friday fantasizing of simply closing down this whole thing, and focusing on writing my own advertorials rather than trying to persuade anybody to join me. “I’ll show them!”

Fortunately, I have been here before.

Instead of lashing out at the world, I simply kept promoting the offer to my list, answering questions from the people who had expressed interest, and honing the 1-1 sales process bit by bit.

On Saturday, one person joined. Yesterday, four more people joined, including one guy (a long-time reader and buyer) who only responded to the “Final Call” email I sent out.

In sum:

I wanted 5 people. I got 5 people. $10k collected over the past two days, with another $15k due when I get people to the result I promised.

I’m telling you this because, besides running this advertorial cohort, I’m also coaching several business owners on how to make money with their email list. And making money with your email list means email promos.

I’ve recently seen, on a couple different occasions, people getting frustrated due to a lack of results, shutting down their promo after just a day or two, and scrapping the offer.

I know how it feels. I’ve been there. In fact, like I just told you, I was there last week, ready to shut down my own promo and scrap the offer.

Maybe now that I’ve told you that it happens to me, you will be able to recognize it in yourself as well.

It’s helpful to label it. (“Emotional reactivity” is not a very elegant term, but it’s what I call it.)

It’s also helpful to remind yourself that, now that you’re in the middle of the promo, it’s probably not a good time to make dramatic decisions, like killing the offer, or slashing the price, or promising tons of new deliverables that you hadn’t planned on initially.

Rather, the middle of the promo is a time for talking to your audience, clarifying your offer and your positioning, and making the best out of what you’ve already got.

From time to time, I like to promote Travis Sago’s Royalty Ronin community. From time to time, I like to reiterate that Travis’s Ronin is the best deal in Internet Marketing right now. From time to time, I cite some cool or fundamental thing I’ve learned from Travis.

The fact is, this entire “advertorial cohort” promo wouldn’t have happened without the many things, big and small, I’ve learned from Travis and the courses and trainings and regular posts he puts up inside Royalty Ronin.

Everything, from the very concept of this promo, to the offer structure, to the pricing, to how I promoted it, to the fact that I didn’t give up in frustration after a few days of no results… all of that comes from stuff I can trace directly to Travis.

Travis offers a week-long free trial for Royalty Ronin. I’ve gotten a metric ton, and 100k+ worth of income, due to what’s inside Ronin. Maybe you will too. If you wanna give it a try:

https://bejakovic.com/ronin

P.S. If you do make it past free trial and stay inside Ronin, write me an email and let me know. I have some bonuses with your name on them.

I predict you will have your birthday in May

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Three things for you today:

#1. Experts make predictions

From Alan Weiss’s book, Million Dollar Consulting:

“Experts make predictions. They don’t fret about whether they’ll be right, they don’t keep score, and then have no regrets. If you’re afraid to make a prediction because you may be wrong, then you’re no expert.”

#2. The best 9-word email

Yesterday I was listening to examples of business owners using variants of Dean Jackson’s 9-word email (“Are you still interested in buying a house in Georgetown”).

All business owners had good results by sending out a 9-word email to their lists. But who had the best result?

A trainer/education provider for dental hygienists in Canada, because…

Apparently dental hygienists in Canada are supposed to have continuing medical education, and they get audited to make sure they are complying with this.

CRUCIAL: The audits all go out on the same day.

The trainer/education provider for dental hygienists simply sent out her 9-word (actually 6-word) email the day after the audits went out. The 6 words were:

“Are you being audited this year?”

Replies (and business) came fast and furious after that.

#3. I predict you will have your birthday in May

And if I am proven right, what better time to clean up all the latent demand from people on your list who have built a relationship with you, and have been meaning to give you money to get your help, but who haven’t gotten around to it?

Your birthday gives you a good “reason why” for creating a unique offer and running an email promo around it.

For bonus points, you can design your offer so it’s not just tied into a unique occasion in your life but tied into a unique occasion in your prospects lives, so they are doubly likely to take you up on your offer and to pay you good money.

Related to that, I have a special offer for you today:

It’s to get my help coming up with a birthday offer and promo for your list next month.

If you’re interested, hit reply and tell me which day in May your birthday is, and we can take it from there.