Promotions

Fumbling and bumbling to $10k+

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Over the past week, I’ve fumbled and bumbled my way through the Hogwarts of Influence promo, up to and including the cart close email, which never came, because yesterday I wrongly scheduled it to go out at 4pm my time today, which is 7 hours after I’ve actually closed the cart.

I was on vacation the entire time of this promo.

That means I didn’t revamp the offer page as I had planned.

I didn’t write more emails, particularly ones crowing about sales I had made along the way.

I didn’t come up with a better process to upsell the people who had gotten either the Hermione or Snape levels.

As a result of all this, Hogwarts of Influence was not a smashing success.

Even so, it looks like when all is said and done, it will bring in north of $10k, which is not too shab for selling a bunch of offers I have already been promoting for 5+ years, literally hundreds of times, to my small and frankly not-really-growing list.

This morning, one of the folks who asked to join at the last minute wrote:

“Btw, what’s the big idea anyway with not just having a regular sales page? Interesting!”

The background is that I had an offer page, where I listed the offer, and then asked people to write me via email instead of just linking straight to ThriveCart as is usual.

There’s a reason for this, a money-making reason, something I picked up from marketer Travis Sago.

I sat down right now, and I wrote up 7 elements of this Hogwarts of Influence promotion, which I can trace directly to Travis and his teachings.

I have made the claim before that following the stuff that Travis teaches has has led me to $100k+ worth of income that I wouldn’t have made otherwise. It looks like I can stack another $10k to that.

My ongoing offer stands:

The best place to learn from Travis is inside his Royalty Ronin community on Skool.

You get to watch Travis work live. You get a library of Travis’s expensive courses, all for free. You get a bunch of smart and successful marketers, myself included, in the group to talk with and learn from and do deals with.

Travis offers a 7-day trial for Royalty Ronin. If you’d like to see if it’s for you:

https://bejakovic.com/ronin

P.S. If you sign up for the trial and then decide to stay on past the 7 days because you can see the value for you inside Ronin, write me a message and let me know. I have several bonuses with your name on them. I’ll also share with you the list I just made of 7 of Travis’s sales teachings that I integrated into my just-closed Hogwarts of Influence event.

Last call for Hogwarts of Influence

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Tonight, at the stroke of midnight, at exactly 12am PST, I will close down my Hogwarts of Influence offer.

If you have resisted my magical incantations and spells thus far, and have succeeded in not clicking through to the offer page, here is what I am making available for a few more hours:

====> 1. Hermione Level <====

A payment of $97 gets you the special Hermione Level, for a total of $294 in real-world value:

* “Sex-appeal secret of A-list copywriters” Copy Riddles Round + one bonus Copy Riddles round, “A well-known but powerful way to rope in jaded and skeptical prospects” (last sold for $97)

* Daily Email Fastlane: Success with daily emails for your personal brand, more quickly, using the experiences of three uber-successful daily emailers I’ve coached 1-1 (last sold for $97)

* 2 months of Daily Email Habit, my daily email prompt service to help you start and stick with the habit of daily emailing (currently selling for $100)

========> 2. Snape Level <========

A payment of $97 today and 5 more monthly payments of $100 gets you EVERYTHING ABOVE…

… plus you get the majestic Snape Level, totaling $1,088 in real-world value:

* Most Valuable Email: The most valuable ‘trick’ I have found to produce engaging, influential, and audience-building emails about copywriting and marketing (currently sells for $297)

* Heart of Hearts, a 3-step process I developed to discover what people in my audience actually want (and are willing to pay for) (last sold for $297)

* 4 more months of Daily Email Habit (6 months free in total, a $300 value)

===============> 3. Dumbledore Level <===============

A payment of $97 today and 10 more monthly payments of $100 gets you EVERYTHING ABOVE…

… plus you get the supreme Dumbledore Level, totaling $3,273 in real-world value:

* Copy Riddles: Own A-list copywriting skills more quickly than you would ever believe, by working through riddles and comparing your answers to those of A-list copywriters (currently sells for $997)

* Water Into Wine, a magic formula for repackaging and repositioning your offers (or yourself) so they sell better (last sold for $197)

* Insight Exposed: The blueprint for my journaling and note-taking system, which is my secret weapon for always having something new and interesting to say (last sold for $400)

* 18 more months of Daily Email Habit (2 years free in total, a $988 value)

If you decide that any of these levels is right for you, reply to this email and say so. Again, time is ticking, and this offer, magical and mystical as it is, will vanish at midnight exactly.

Dumbledore question

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For the past week, I have been promoting Hogwarts of Influence, which is what I’m calling three increasingly large bundles of my offers, at fantastic prices with fabulous terms, meant to turn you into a persuasion wizard of greater and greater power.

Inevitably, I’ve gotten questions along the way.

In the interest of making more sales and maybe setting your mind at ease, let me answer some publicly. A long-time reader and customer writes:

===

I want to grab the Dumbledore Level for the Core Promise replay please.

One thing I can’t to confirm first: I’m already a DEH subscriber at $30/m. I joined before you raised the price. Will my existing subscription stay at that rate even after I’ve completed the 2 free years?

Just want to make sure I’m not losing the price I’m on.

===

Yes. If you are currently subscribed to Daily Email Habit at less than the current price of $50/month, you will get that same price when the free time from the various Hogwarts levels expires (2/6/24 months at the Hermione/Snape/Dumbledore levels, respectively).

Moving on. A completely new reader who has never bought anything from me writes:

===

A few questions on the replay/sales page, specifically the Hermione level:

1– I’m not clear on what a “Copy Riddles Round” actually is. Is this ONE discursive email, a SEQUENCE of such helpful email template/prompts, a MONTH’s worth of such email contents, or what exactly? I’m new to your world and haven’t really learned about this idea of riddles yet, though I’m intrigued.

2– For the “Daily Email Fastlane” I assume this is a digital product like a mini-course with a video or two? At least there must be example emails from the 3 clients of yours? How many example emails? Sounds awesome, but again it’s hard to assess value if you don’t quite know the scope of what you’re getting.

3– And the 2 months of DEH … are those delivered as distinct one-month sets of 30 emails, for example? Or would I be added to the service on a given day and then receive the “next” 60 days? Is there always a specific “theme” to each month? Is there somewhere on your website where I can actually see one or two daily examples perhaps?

===

Much like a 2-month old infant, who thinks the entire world is caused and controlled by himself, I forget that there are people on my list who haven’t heard me describe my offers dozens of times, and who aren’t as familiar with them as I am.

As for Copy Riddles and Daily Email Habit, I actually have sales pages that describe what these offers are in gruesome detail, including a wall of glowing testimonials for each offer. You can find them here:

Copy Riddles – https://bejakovic.com/cr​

Daily Email Habit – https://bejakovic.com/deh

As for the two “rounds” of Copy Riddles I’m making available inside the Hermione level, this is simply a small, self-contained segment of the full Copy Riddles program.

And as for Daily Email Fastlane, it is a recording of a paid live training that I gave a while back.

There are no emails included from the 3 ultra-successful coaching students I profile, and in fact I’ve kept them anonymous.

What I talk about is commonalities about things like 1) how they write their emails 2) which segment of their market they go after 3) the kinds of offers they make.

Finally, a second long-time reader and buyer writes in to ask:

===

I just saw Copy Riddles on the Dumbledore tier bonuses, so I wanted to ask.

Is there a deadline on the offer?

Because I was saving up money to buy Copy Riddles, to help level up my hook game for creative strategy work.

Please let me know if possible.

===

Of course there is a deadline. Nothing and I mean NOTHING sells like a timed deadline.

I just haven’t announced the deadline yet, but I am announcing it now.

This Hogwarts of Influence offer, including the giant bundle, favorable price, and magical payment terms, is disappearing this Wednesday, June 24, at 12 midnight PST.

I’m not sure if my answers to the reader questions above clarified this offer or not.

In either case, you can find the full details of what’s on sale, and for how much, at the following link, though not for much longer:

https://bejakovic.com/core-promise-pwyw

Announcing: PWYW recording of last night’s Core Promise workshop

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Last night, I hosted the inimitable, unrepeatable, wonderful Core Promise Workshop and Q&A call.

To start, I had a bit of a presentation where I broke down, as economically as I could, the two components of a good promise, and why they are often at odds with each other.

That was all right because I got to use, as examples, the 5-Oscar-winning thriller Silence of the Lambs and the Silvester Stallone flop, Stop or My Mom Will Shoot.

Then came the fun part, where I ran through a buncha audience member questions, including:

#1. What core promise a copywriter should make when selling his or her services (hint: don’t sell your services)

#2. How to research what promises to make in an entirely unfamiliar professional industry where you know nobody (no, my answer was not “go on Reddit”)

#3. How to make your promise unique if you cannot (or refuse to) guarantee specific performance outcomes like “we will 3x your LTV”

#4. How to structure a core promise for a paid community

So altogether, a fine evening. And then, once I finished, I checked my email. I saw a message from one of my more dedicated readers, who had registered for yesterday’s call. She just wrote:

“I slept through big promise call…”

Unfortunately, the moving finger writes, and having writ, moves on. Yesterday’s workshop was live, and is over.

But thanks the wonders of space-age technology, there is a recording. As I announced a couple days ago, I am only making this recording available as a paid offer.

How paid?

Well, you can choose three levels at which to pay for this recording:

1. The Hermione Granger Level

2. The Severus Snape Level

3. The Albus Dumbledore Level

Each level comes with its own set of magical and mystical bonuses, meant to turn you into a persuasion wizard of greater and greater power. If you’d like to see the levels, and what’s on offer:

https://bejakovic.com/core-promise-pwyw/

Emotional reactivity in email promos

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Last Wednesday, I started a new, possibly doomed email promo.

My goal was to get 5 people into the 1-Person Advertorial Agency Cohort.

My offer was help with copywriting, help with getting clients, up to and including making $10k from advertorial work.

My price was $5k.

Like I said, I started promoting this on Wednesday.

By about Friday, I was hating it.

A few dozen people had responded to express interest, most of them before I had publicly announced the price.

After several days of email back-and-forth, nobody had signed up. Some people had opted out. Some had stopped responding. The others had questions, doubts, or concerns. The nerve!

I spent a part of my Friday fantasizing of simply closing down this whole thing, and focusing on writing my own advertorials rather than trying to persuade anybody to join me. “I’ll show them!”

Fortunately, I have been here before.

Instead of lashing out at the world, I simply kept promoting the offer to my list, answering questions from the people who had expressed interest, and honing the 1-1 sales process bit by bit.

On Saturday, one person joined. Yesterday, four more people joined, including one guy (a long-time reader and buyer) who only responded to the “Final Call” email I sent out.

In sum:

I wanted 5 people. I got 5 people. $10k collected over the past two days, with another $15k due when I get people to the result I promised.

I’m telling you this because, besides running this advertorial cohort, I’m also coaching several business owners on how to make money with their email list. And making money with your email list means email promos.

I’ve recently seen, on a couple different occasions, people getting frustrated due to a lack of results, shutting down their promo after just a day or two, and scrapping the offer.

I know how it feels. I’ve been there. In fact, like I just told you, I was there last week, ready to shut down my own promo and scrap the offer.

Maybe now that I’ve told you that it happens to me, you will be able to recognize it in yourself as well.

It’s helpful to label it. (“Emotional reactivity” is not a very elegant term, but it’s what I call it.)

It’s also helpful to remind yourself that, now that you’re in the middle of the promo, it’s probably not a good time to make dramatic decisions, like killing the offer, or slashing the price, or promising tons of new deliverables that you hadn’t planned on initially.

Rather, the middle of the promo is a time for talking to your audience, clarifying your offer and your positioning, and making the best out of what you’ve already got.

From time to time, I like to promote Travis Sago’s Royalty Ronin community. From time to time, I like to reiterate that Travis’s Ronin is the best deal in Internet Marketing right now. From time to time, I cite some cool or fundamental thing I’ve learned from Travis.

The fact is, this entire “advertorial cohort” promo wouldn’t have happened without the many things, big and small, I’ve learned from Travis and the courses and trainings and regular posts he puts up inside Royalty Ronin.

Everything, from the very concept of this promo, to the offer structure, to the pricing, to how I promoted it, to the fact that I didn’t give up in frustration after a few days of no results… all of that comes from stuff I can trace directly to Travis.

Travis offers a week-long free trial for Royalty Ronin. I’ve gotten a metric ton, and 100k+ worth of income, due to what’s inside Ronin. Maybe you will too. If you wanna give it a try:

https://bejakovic.com/ronin

P.S. If you do make it past free trial and stay inside Ronin, write me an email and let me know. I have some bonuses with your name on them.

I predict you will have your birthday in May

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Three things for you today:

#1. Experts make predictions

From Alan Weiss’s book, Million Dollar Consulting:

“Experts make predictions. They don’t fret about whether they’ll be right, they don’t keep score, and then have no regrets. If you’re afraid to make a prediction because you may be wrong, then you’re no expert.”

#2. The best 9-word email

Yesterday I was listening to examples of business owners using variants of Dean Jackson’s 9-word email (“Are you still interested in buying a house in Georgetown”).

All business owners had good results by sending out a 9-word email to their lists. But who had the best result?

A trainer/education provider for dental hygienists in Canada, because…

Apparently dental hygienists in Canada are supposed to have continuing medical education, and they get audited to make sure they are complying with this.

CRUCIAL: The audits all go out on the same day.

The trainer/education provider for dental hygienists simply sent out her 9-word (actually 6-word) email the day after the audits went out. The 6 words were:

“Are you being audited this year?”

Replies (and business) came fast and furious after that.

#3. I predict you will have your birthday in May

And if I am proven right, what better time to clean up all the latent demand from people on your list who have built a relationship with you, and have been meaning to give you money to get your help, but who haven’t gotten around to it?

Your birthday gives you a good “reason why” for creating a unique offer and running an email promo around it.

For bonus points, you can design your offer so it’s not just tied into a unique occasion in your life but tied into a unique occasion in your prospects lives, so they are doubly likely to take you up on your offer and to pay you good money.

Related to that, I have a special offer for you today:

It’s to get my help coming up with a birthday offer and promo for your list next month.

If you’re interested, hit reply and tell me which day in May your birthday is, and we can take it from there.

Price increase case study: “fucking swimming in sales over here!!!!”

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Last month, I ran the Price Increase Promo Challenge. One of the people who took me up on it was Chris Howes, who runs Creative Strings Academy, an online music school.

Over the past few days, Chris ran his price increase promo for a course he delivered last year and sold for $30. This morning, Chris wrote me with the results:

===

JB- I’m fucking swimming in sales over here!!!!!

63 sales of the $30 product based on PIP (“get it before it goes up to $67”) Remember I originally sold 74 of them at the launch in December. That’s almost as many as I sold the first time. So thats $1900.

Tons of the original 74 buyers bought the new Pentatonic Patterns PDF and Web App. And lots of the new buyers also bought the new thing at checkout as upsell.

We did about $1500 on that product. Which i will split with my developer and he will be super happy, because that is a good payday for the few hrs of work he put in, and now it’s launched evergreen.

And then I had sales of other upsells on the checkout pages as well…. which I didn’t even remember to add until the last minute.

I want to try to sell everyone who bought something on joining the membership tmrw or this week, because every new member gets a free private lesson with me, which what could be a better way to follow through and implement?

So I probably earned about $3,000 – thrilled to tell my wife that – and I want to use the sequence I created as the new opening welcome sequence for people into my list, and/or start running ads and promotions to the funnel somehow. because I think I’m onto something that resonates with my audience.

So, yeah, thanks John. You kicked my ass in a good way.

===

So much good stuff in what Chris writes above. Specifically:

1. A higher priced asset he can use to sell his other offers more easily in the future…

2. A proven funnel he can run more traffic to (welcome sequence or maybe even cold traffic)…

3. 67 new buyers who make for new leads for his continuity offer or coaching if he wants to make that available, possibly leading to thousands or tens of thousands of dollars more…

4. Higher overall perceived value of his own expertise and products (yes, people do judge a book by its cover as well as its price)…

5. Something nice to tell his wife…

… plus $3k for himself and about $750k for his developer. That’s not Pablo Escobar cocaine money, but getting paid $3k to also get a bunch of new leads and some new assets in your business sounds like a good deal to me.

All in all, that’s 6 benefits of running a promo, or more specifically, a price increase promo for an offer that sold pretty well once upon a time.

The Price Increase Promo Challenge is over. I have no plans to run it ever again. But if you have a list, and an offer, and if you would like my help making more money from your list and offer, hit reply, and maybe we can work something out.

 

Today: PIP Challenge kickoff

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This morning I chuckled as I prepared the SOP for my PIP Challenge kickoff call.

In case that’s too many acronyms for you, “PIP” in this case stands for Price Increase Promo.

Starting later today, and lasting the next 3 weeks, I’ll be running a challenge with a group of list and offer owners.

I’ll personally help them run a promo to increase the price of one of their offers in a way that 1) makes them look good to their audience and 2) maybe even makes them money.

An “SOP” I imagine you know. Just in case, it stands for “standard operating procedure,” a corporate term that basically means, “how to”.

Like I said, I chuckled today while preparing the PIP SOP. That’s because, along with dutiful sections like “Which product,” “Which price,” “Which occasion,” “Which emails to send,” I also included several examples of price increase promos I’ve run, like:

* The time a broke and unmotivated reader asked for a discount, and I used that as the occasion of finally raising the price of an underpriced offer

* The “MVE 2: Judgment Day” promo I used to re-launch (and increase the price of) my Most Valuable Email program

* The time the FTC asked a federal judge to hold “Pharma Bro” Martin Shkreli in contempt of court, and I did a quick (and extremely lucrative) price increase promo on the back of it

At this point, my PIP SOP is pretty simple. But I still found myself asking questions and articulating answers that I hadn’t thought of before.

I know I’ll be using this SOP myself for future price increase promos I run to my own list. And as I’m going through this Price Increase Challenge, and working directly with people on their live price increase promos, I will be filling it out with more examples, more detailed answers, more templates, etc.

The PIP SOP is only available to the folks who join me for the Price Increase Promo Challenge, a select group I’ve named the Email Promo Pioneers, Class 1.

My Price Increase Challenge kicks off later today, Wednesday, at 8pm CET/3pm EST/12 noon PST. In case you are interested, here are the details:

===

Here’s my offer to you today:

* Magically boost the overall value of your business…

* Manifest an asset you can use to make easier future sales of all your offers…

* Raise your status in the eyes of your audience…

* Make yourself more interesting to affiliates…

… and maybe even make some money!

About that make money part, master copywriter Robert Collier once wrote that the most sales-making headline he ever found was:

“Before The Price Goes Up!”

That’s is precisely how I’m offering to help you achieve all the outcomes above.

Specifically, over the next 3 weeks, I’m offering to personally help you plan, run, and profit from a “Before The Price Goes Up!” promo to your email list.

Like Collier says, a price increase is a great way to make some sales.

But it has lots of other knock-on benefits, such as a boost in status… a higher-value asset that you can use to sell other offers more easily (via bonuses, or simple anchoring)… and creating something that affiliates might suddenly become interested in.

If you decide to join me over the next few weeks, I’ll help you overcome such insurmountable hurdles as:

* “But I don’t know which offer I should increase the price of! I don’t want to shoot myself in the foot or worse yet in the knee!”

* “But what will people think! How can I possibly increase the price in a way that doesn’t make me look stupid, greedy, or both? Surely there is no way to increase price in a way that makes me come out looking solid to my audience… right? Right???”

* “But what new price should I choose? It’s impossible to decide. The options are infinite…”

In case you didn’t pick up on it, I’m being a little bit sarcastic.

Yes, there are some questions you should ask yourself before running a price increase promo. But a promo like this is not tremendously complex, and there’s not all that much you need to know in advance.

Yes, I will help you make decisions about the questions above, and give you my advice and input and encouragement along the way. (I’ve run a bunch of price increase promos, some very successful, some less so.)

But that’s the smaller reason why you might want to join me now.

The bigger reason is simply to make sure you actually do this price increase now, instead of putting it off indefinitely… because you’re scared of making a mistake, or in the words of Joe Karbo, because you’re too busy making a living to make any money.

Speaking of money:

I’m calling this the Price Increase Challenge.

And I’m charging a sky-high, one-time fee, with an asterisk, to participate in this Price Increase Challenge:

$250*.

Two hundred and fifty dollars.

That’s a quarter of a thousand dollars.

A lot of money.

Yes, the usual arguments apply. If you have an email list and an underpriced offer, it will very likely be worth it to you to pay $250, and much more, to run a price increase promo now instead of in 6 months from now, or never. I listed all the reason why at the top.

But there’s also the asterisk.

The asterisk is there because I don’t really want your money.

What I really want is for you to run this price increase promo and to reap the benefits of it.

That’s why, if you join me for this challenge, and if you pay me $250 upfront, I will refund you the entire $250 if you actually run your price increase promo within 3 weeks of this Wednesday, when this challenge will kick off.

In other words… get my personal help and advice… get accountability… get the benefits of a price increase, including possibly making some money… and win all your money back. Recoup 100% of your capital, and make some nice interest too.

Oh, and you get the coveted title of Email Promo Pioneer, Class 1.

If you’d like to join me for this Price Increase Challenge, hit reply to this email, tell me you want in, and I’ll get you started.

How the hell are you supposed to make money on this?

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Yesterday, I announced my new Price Increase Promo Challenge:

* 3 weeks to run a price increase promo to your list, so you can make some sales, boost your status, and make selling in the future easier

* Get my personal help, advice, and encouragement as you plan, run, and profit from your promo

* $250 entry ticket, ALL OF WHICH I WILL REFUND YOU if you actually run the price increase promo within the 3 weeks of the challenge

To which I got a message from fellow marketer Nick “Ice Cold” Bandy, who wrote:

“How the hell are you supposed to make money on this?”

About that:

I recently listened to a presentation by Jeff Walker of Product Launch Formula fame.

(PLF, in case you don’t know, is the best-selling Internet marketing Course of all time, and has been responsible for probably a billion dollars+ in client results, as well as making Jeff some tens or maybe hundreds of millions of dollars.)

Says Jeff:

“Launch goals, that’s the first place I always start whenever someone comes to me to work with me individually or whenever I’m sitting down to do a launch. What do I want to get out of this? It’s very important to know what you’re after with your launch because you can actually fine-tune the various strategies to get exactly what you want.”

Hm, I thought. I’ve never really done that.

Sure, I’ve always known launches had knock-on benefits besides just making you money. Sometimes I looked forward to those extra benefits.

But for each launch I’ve done, sales have been my only direct goal, while any other benefits were only indirect and cloudy and unstated “would be nice” additions.

Jeff Walker is more of a strategic thinker than I am. In his presentation, he lays out 7 launch goals he has consciously gone after in the past:

1. Make money (nothing wrong with it)

2. Build your prospect list

3. Build your client list

4. Create additional products

5. Build JV relationships

6. Create social proof

7. Make an impact

I took Jeff’s lesson to heart and set goals for myself with this particular price increase promo beyond “make money” (I hope to make precisely zero dollars with this promo).

I will leave you to guess which goals those might be (I’ll tell you it’s three of the ones on the list above).

Meanwhile, my offer still stands.

The Price Increase Promo Challenge kicks off tomorrow.

If you’d like to join me and get my help, inspiration, and advice… if you want to run your own price increase promo, make some money, and achieve other goals like Jeff lays out above… and if you’re ok paying the high, high price of $250, all of which will be refunded to you if only you actually do the challenge honestly, then:

1. Hit reply

2. Tell me you are interested

3. Click “Send” (thanks to Nick Bandy for correcting my faulty and unclear CTA yesterday)

Announcing: Email Promo Pioneers, Class 1

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Here’s my offer to you today:

* Magically boost the overall value of your business…

* Manifest an asset you can use to make easier future sales of all your offers…

* Raise your status in the eyes of your audience…

* Make yourself more interesting to affiliates…

… and maybe even make some money!

About that make money part, master copywriter Robert Collier once wrote that the most sales-making headline he ever found was:

“Before The Price Goes Up!”

That’s is precisely how I’m offering to help you achieve all the outcomes above.

Specifically, over the next 3 weeks, I’m offering to personally help you plan, run, and profit from a “Before The Price Goes Up!” promo to your email list.

Like Collier says, a price increase is a great way to make some sales.

But it has lots of other knock-on benefits, such as a boost in status… a higher-value asset that you can use to sell other offers more easily (via bonuses, or simple anchoring)… and creating something that affiliates might suddenly become interested in.

If you decide to join me over the next few weeks, I’ll help you overcome such insurmountable hurdles as:

* “But I don’t know which offer I should increase the price of! I don’t want to shoot myself in the foot or worse yet in the knee!”

* “But what will people think! How can I possibly increase the price in a way that doesn’t make me look stupid, greedy, or both? Surely there is no way to increase price in a way that makes me come out looking solid to my audience… right? Right???”

* “But what new price should I choose? It’s impossible to decide. The options are infinite…”

In case you didn’t pick up on it, I’m being a little bit sarcastic.

Yes, there are some questions you should ask yourself before running a price increase promo. But a promo like this is not tremendously complex, and there’s not all that much you need to know in advance.

Yes, I will help you make decisions about the questions above, and give you my advice and input and encouragement along the way. (I’ve run a bunch of price increase promos, some very successful, some less so.)

But that’s the smaller reason why you might want to join me now.

The bigger reason is simply to make sure you actually do this price increase now, instead of putting it off indefinitely… because you’re scared of making a mistake, or in the words of Joe Karbo, because you’re too busy making a living to make any money.

Speaking of money:

I’m calling this the Price Increase Challenge.

And I’m charging a sky-high, one-time fee, with an asterisk, to participate in this Price Increase Challenge:

$250*.

Two hundred and fifty dollars.

That’s a quarter of a thousand dollars.

A lot of money.

Yes, the usual arguments apply. If you have an email list and an underpriced offer, it will very likely be worth it to you to pay $250, and much more, to run a price increase promo now instead of in 6 months from now, or never. I listed all the reason why at the top.

But there’s also the asterisk.

The asterisk is there because I don’t really want your money.

What I really want is for you to run this price increase promo and to reap the benefits of it.

That’s why, if you join me for this challenge, and if you pay me $250 upfront, I will refund you the entire $250 if you actually run your price increase promo within 3 weeks of this Wednesday, when this challenge will kick off.

In other words… get my personal help and advice… get accountability… get the benefits of a price increase, including possibly making some money… and win all your money back. Recoup 100% of your capital, and make some nice interest too.

Oh, and you get the coveted title of Email Promo Pioneer, Class 1.

If you’d like to join me for this Price Increase Challenge, hit reply to this email, and I’ll get you started.