John Bejakovic

You gotta buy this

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You gotta buy this new thing I’m selling.

Why? Because other people are buying.

The fact is, making up your mind about a purchase is hard stuff. It takes time and attention and a lot of information, much of which we are not privy to.

So when you see other people buying something — like a long queue outside of an ice cream shop — it makes sense to pause and ask yourself, what’s so special about this ice cream, and should I get a scoop?

Yesterday, I started promoting my new Cold Outreach Fastlane offer. The condition to get that exciting offer for free is to invest in a ticket for Parker Worth’s Cold Gold live training, which happens next week, and to write me with your proof of purchase before tonight, Thursday, at 11:59pm PST.

I woke up this morning and saw a buncha submitted proofs of purchase:

“Forwarding my confirmation/receipt for the ColdGold webinar that I purchased through your link to receive your Cold Outreach Fastlane…looking forward to it!”

“Hi John, Please see below for the: Cold Outreach Fastlane Any questions or if I am missing something please let me know”

“purchased parker’s product through your link”

“I’m not gonna lie, I bought Parker’s course solely to get your bonus… See my receipt below!”

“Hey John, purchased using your link. Let me know if anything else is needed!”

“Bought Parker’s webinar through your link. Here is the receipt below”

“Here you go, my good sir”

“Hi John, here is my receipt.”

When I said up top you gotta buy this, the truth is, that was a bit of subject-line hyperbole.

You don’t gotta buy this. You don’t gotta do anything. You can make up your own mind.

I’m telling you that other people are buying just to make you pause and ask yourself, what’s so special about this Cold Outreach Fastlane ice cream, and should I get a scoop?

I don’t want you making this buying decision simply based on what other people are doing. But if you want more info on my new ice cream flavor, which is available only until end of day today:

https://bejakovic.com/announcing-cold-outreach-fastlane/

Announcing: Cold Outreach Fastlane

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10 days ago, I asked people on my list if they’ve tried using cold outreach to get clients. I got two (2) kinds of responses.

One kind was, “Cold outreach sucks, it never worked for me, I hate it.”

The other was, “Cold outreach is working great for me, it’s my main way of getting clients.”

Over the past week, I interviewed 4 of the people in the “working great” camp on the topic of how they get clients and make money via cold outreach. Among them:

#1. A super young copywriter, without much previous experience, from a non-English-speaking country, who started doing cold outreach two months ago, and who has since gotten two ongoing clients in the US and UK, one for creative strategy and the other for email marketing…

#2. A business owner who makes $12k-$18k in profit every month by sending out a 3-word email to prospects who don’t know him from Adam’s housecat…

#3. An experienced copywriter who used to hire a cold outreach agency, and who has now taken things into her own hands, and is getting on 1-2 calls with dream clients every week on average with her “mind-numbingly simple” cold outreach…

4. A marketing consultant with a unique and very impressive take on cold outreach (I was impressed) that has been a steady source of $20k-$500k client relationships since he left his previous in-house position and started working for himself.

And then, just this morning, I also interviewed one more guy.

This dude is getting better results from cold outreach, with less effort, than all the above people combined.

But right away, this dude told me he is “slightly terrified of becoming The Cold Outreach Guy™. I use it, but I’m more the convo guy really 😂 Outreach gets you through the front door. I’m much more interested in what happens once someone answers and there’s an actual human being on the other side.”

So that’s what we talked about on the interview:

How to make deals/offers people are willing to say yes to… how to move the conversation along when people actually express tentative interest to your initial outreach… and where people who are new to this flub it up.

I have packaged up all 4+1 of these interviews (4 on cold outreach, one on having convos and moving things along) into an offer I am calling Cold Outreach Fastlane.

Because, the way I see it, there are two reasons people fail with cold outreach:

1. Their cold outreach system sucks (eg. “Hello Sir, may I send a quote?), or

2. They lack belief that their system (which might be perfectly legit) works, and so they give up too soon.

Cold Outreach Fastlane fixes both of these problems.

It tells you 4 different cold outreach systems that are working right now (well 5, but let’s keep that a secret between you and me), plus you get to see the lovely faces and hear the inspiring case studies of the people for whom those systems are working right now.

You know what that does for you?

It tells you what to do, and more importantly and valuably, it gives you belief that you too can succeed, so you don’t get frustrated at your lack of certainty along the way and give up too soon.

Cold Outreach Fastlane: If you are doing cold outreach today, or considering starting it tomorrow, it will get you to where you want to go faster and more smoothly.

And now the price.

Cold Outreach Fastlane is now available to you for the shocking and frankly outrageous price of free.

Well, you have to make an investment. But then you get Cold Outreach Fastlane for free.

What you have to invest in is a ticket to Parker Worth’s upcoming training, Cold Gold.

Parker and his business partner have been running a cold email agency for a while. They are getting results for their clients, including and up to the storied “the outreach was working so well that we asked Parker to stop because we had trouble talking to all the qualified leads.”

On Cold Gold, Parker is gonna give you the details of the cold email system he himself uses to get leads for his agency clients, so you can do use it too if you like. Consider it one more cold outreach system + success case study, a bonus to what I’ve prepared for you inside Cold Outreach Fastlane.

If you wanna take me up on Cold Outreach Fastlane, here’s what to do:

1. Go to this page: https://bejakovic.com/coldgold

2. Invest $99 for a ticket to Parker’s upcoming Cold Gold training

3. Forward me your confirmation email BEFORE tomorrow, Thursday, at 11:59pm PST, and I will get you access to Cold Outreach Fastlane. (NB: the cart for Parker’s training will remain open for the rest of this week. But my offer for Cold Outreach Fastlane is only good until end of day tomorrow. It can make sense to act now if you want it.)

Announcing: DFY daily emails on comission only

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If you have a running business… if you also have an audience or database of previous customers, clients, or leads… and if you want to bolt on a new profit center to your business, with no work or upfront cost to you… then read on.

Fact 1: Lots of biz owners have proven products or services they sell, as well as a big list of previous customers, clients, or prospects. And yet, they are not sending out daily emails to link their offers and their audience, and to make sales and provide stability for their business.

Consider the following conversation I recently had.

Me (to my entire list): Do you have an email list of 5,000+ subscribers?

Biz owner (replying to my broadcast email): Yes

Me (replying directly to the biz owner, after 2 mins of research): Very cool! I see you’ve got the full offer stack, from courses to DFY. How often do you email these folks?

Biz owner: 👉🏼👈🏼 Umm… my last email… at january 🤦🏽‍♀️

Me: That sounds… criminal. If you’ve got offers and a list, what’s keeping you from mailing your offers out regularly?

Biz owner: Most people on my list subscribed to my Substack to receive “content” (which I haven’t produced in recent months—I’ve been completely swamped with work), and others are clients I never told I’d be emailing. I guess I’m afraid of being a nuisance.

Me: I see. So even if you had time, would you want to email these folks with offers that could lead to sales?

Biz owner: Yes, for sure

Fact 2: You might be in the same situation, or something similar to it.

I don’t know what your exact situation is. But if you have proven offers, and if you have an email list of at least 5,000 people, like the person above, and if you’re not sending daily emails but would want to, then…

Fact 3: I can help.

I can put you in touch with an email copywriter to write daily emails for you, to make you look good in front of your audience or database, and to make sales for you.

Also, this copywriter works on commission only. He only gets paid from the sales he makes for you, after the money has landed in your Stripe or PayPal.

No, I am not this copywriter. It is somebody in my audience.

It’s somebody who has the experience and skill to make you money and make you look good, and who also has a direct line to me for help, support, and consultation.

(Why a direct line to me is valuable is because I’ve written thousands of sales emails, managed the email marketing for many 7- and 8-figure businesses, and made businesses literally millions via daily emailing.)

So what do you think? Dumb idea? Let me know if you’re not too disgusted by my proposal, and we can talk more.

Last call for Million Dollar Hook Machine

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I’m at the charming and quaint Luton Airport in London as I write this, waiting for my flight back to Barcelona, surrounded by various forms of budget-airline-flying humanity.

I’ve been been in London the past few days, meeting an old friend and watching a tennis tournament.

I’m telling you this to explain my relative lack of emailing for Vasilis Apostolou’s miraculous Million Dollar Hook Machine offer, which I am promoting until tonight, when the launch window will end.

Even though I haven’t been promoting Million Dollar Hook Machine with my usual aggressiveness due to the fact that I’m on vacation, people have been buying, including copywriters, creative strategists, media buyers. Here are some of the messages they sent me after they bought:

“My goal is to use it for my current client that’s recently hired me to create meta ads and scripts. And hopefully use it to get even more clients requesting the same type of work in the future!”

“Well sunnuva gun… You got me again with yet another promo. I’ve just bought this.”

“Bought it yesterday straight from Vasilis himself … toyed around with it … and now used it as a source of inspiration which made me change 1 word in the headline of a clients’ sales letter – which I just submitted – into 7 words that make the headline it much, much stronger. I’m a fan.”

Vasilis, meanwhile, is even more time-pressed during this launch window than I am, because his wife gave birth on Saturday (says Vasilis, mother and baby are both fine).

Even so, or maybe because of it, Vasilis has decided to stack on two more bonuses to the already generous bonuses, which will disappear when the launch ends tonight. Right now the offer stands at:

#1. Million Dollar Hook Machine: A system for instantly producing a few dozen scientifically crafted, magically inspired hooks, based on Vasilis’s extensive expertise and (years at Agora and Advanced Bionutritionals… being mentored directly by Parris Lampropoulos… writing the copy of ads and sales letters that have sold $1M+, hence the name of the offer)…

#2. Million-Dollar Script Generator: A system to take those hooks and turn them into full-blown ad scripts…

#3. Million-Dollar Headlines: Turns your hooks into full headline complexes…

#4. Financial and biz op swipe file and template library: So you can tweak the Million Dollar Hook Machine for those quirky markets…

#5. Million Dollar Bullets: Another machine that churns out bullets from hook ideas, as well as a collection of Vasilis’s favorite bullets (teaser: Vasilis’s mentor, Parris Lampropoulos, is one of the greatest bullet-writers of all time)…

#6. How To Develop Your Big Idea: A presentation that Vasilis gave on Big Ideas inside Agora, to other Agora copywriters, based on the invitation of his then-copy chief.

All the bonuses above (all!) will vanish tonight. So sad.

To make things worse, I won’t send more emails before then to remind you. So nerve-racking.

The good news is, there is still time to act, and in fact, you can act now, while it’s on your mind. For the full info on Million Dollar Hook Machine, or to claim this offer, including all bonuses, before they are lost like teardrops in the rain, here’s where to go:

https://bejakovic.com/mdhm

The lazy man’s way to copywriting clients

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The past couple days, I’ve been promoting Vasilis Apostolou’s new offer, Million Dollar Hook Machine. People have been buying. What’s more surprising, people have been spontaneously writing to tell me they’ve been buying.

Here’s one such message from yesterday:

===

I was hesitant for a total of like 5 seconds. Emailed Vasilis whether it would teach me the actual thinking and writing process behind these sizzling gold plated hooks. He replied back with a very detailed answer and I was sold instantly. Great guy!

I was hoping if you could write an email about 10 ways you would use this offer to make money. I dig those emails and in the context of this promo, I think they would do super well.

Again. Thanks for making this offer and for having a friend like Vasilis.

===

10 ways? 10??? My readers… are insatiable. But ok.

I would use Million Dollar Hook Machine to make money by writing 1) Facebook ads 2) native ads 3) TikTok ads 4) solo ads in newsletters 5) …

… you don’t need 10 ways. You need one that works.

The core promise of Million Dollar Hook Machine is it helps you be faster and to get better results when coming up with ads and sales letters and emails that actually make sales.

If you already have clients, that’s how you make money with Million Dollar Hook Machine — by completing more projects with less effort, and by getting results that get clients to hire you again, and better yet, to hire you again and additionally pay you a fraction of the good results you’ve gotten for them.

But what if you don’t have clients right now?

I’m suspecting that’s what’s really lurking in my reader’s request above.

If I wanted to get copywriting clients right now, and I also didn’t have my email list (start one, by the way, if you haven’t, it’s kind of valuable), I’d swallow my pride and go talk to clients who had hired me years ago and who I haven’t talked to since.

I’d try to warm up those conversations, see what they’re up to now and if there’s something there I can help with.

That, particularly the way I’ve presented it, is an unsexy process, but it’s also in my opinion the highest-probability option for getting client work NOW or at least PRETTY SOON.

How do you warm up a conversation that’s been cold for many years?

I’ll tell you one way I’ve found to be unbeatable in terms of its effectiveness, and that’s to come bearing a gift, one that’s relevant and valuable to the person I am giving it to.

One particularly valuable gift I could bring, one gift direct response business owners are always happy to accept, is ideas for new hooks/angles/leads, whether for their current ads, their current sales letters, or the positioning of their current offers.

Problem: ideas for new hooks take work, and I’m lazy.

Solution: Vasilis’s Million Dollar Hook Machine.

And by the way, if writing to a past client with new hook ideas doesn’t get you hired immediately, you can continue to bear gifts in the form of more hook ideas, week after week.

I’ve done this before. I’ve simply made it a point to stay in touch with particularly valuable clients. Like a stray cat that has been repeatedly fed, I kept gratefully dragging gifts to the clients’ doorstep. Inevitably, within a few such doorstep gifts, those clients suggested we work together again, even without me asking.

I imagine the same process, simply delivering value in the form of new hook ideas, would also work with clients you haven’t spoken to in a long while.

And though I’ve never ever had any success getting clients from completely cold outreach, I imagine this same process would work there too, even if you reach out to somebody who isn’t a previous client, but just somebody you actually want to work with.

(The reason completely cold outreach to prospective clients never ever worked for me is that I was never persistent or aggressive enough with it. The reason I was never persistent or aggressive enough with it is that it takes work, and like I said, I’m lazy. But Vasilis’s Million Dollar Hook Machine takes care of that, or at least helps greatly.)

Vasilis is currently running the launch for Million Dollar Hook Machine. The launch ends tomorrow.

Since this is first time he has ever released this, Vasilis is also offering a bunch of valuable bonuses, which can both help you use Million Dollar Hook Machine to get clients if you don’t have clients now, and which can help you deliver results to those clients once you get them.

For the full details on Million Dollar Hook Machine, before the deadline takes the choice out of your hands:

https://bejakovic.com/mdhm

I write hooks for a living, and I’m telling you to stop writing them from scratch

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Yes, I do write hooks for a living. And yes, I am telling you to stop writing them from scratch. Or don’t stop. Make up your own mind. Maybe this will help:

Yesterday, I started promoting Vasilis Apostolou’s Million Dollar Hook Machine. This is a system for instantly producing a few dozen scientifically crafted, magically inspired hooks.

Million Dollar Hook Machine is infused with Vasilis’s professional training as an in-house copywriter at the highest levels (5+ years at big DR outfits like Agora and now Advance Bionutritionals)…

… with his years of being mentored in an exclusive and private setting by Parris Lampropoulos, one of the winningest copywriters alive…

… and with Vaslis’s own daily work (this Million Dollar Hook Machine is the system he uses regularly, and it has popped out hooks behind ads and sales letters that have made $1M+, hence the name of the offer).

Yesterday, I filled up the Million Dollar Hook Machine with gasoline, jump started the engine, and as the thing was purring along, I fed in the details of Vasilis’s own offer.

After a few seconds of puffing, clanging, and beeping, the Million Dollar Hook Machine popped out its output.

Specifically, it gave me 23 fresh, steaming hooks.

I looked over them. While I thought many of them could work well for ads or a sales letter… they were NOT a fit for emails like this.

Fortunately (I probably would not have thought of it myself), the Million Dollar Hook Machine also asked me:

“Where will these run: your list as an affiliate promo, Vasilis’s own launch emails, or paid ads? That changes which angles I’d push hardest.”

I located the “emails” knob on the side of the Million Dollar Hook Machine and turned it to 11. And after a few more seconds of puffing, clanging, and beeping, the thing popped up a new list of hooks, from which I pulled out the following, all of which are legit hooks for emails:

#1 “The Million Dollar Hook Machine: a push-button system built from the hooks behind $1M+ sales letters.”

This was pretty much my email yesterday.

#2 “Parris Lampropoulos’s copy cub just released the hook system he uses at Advanced Bionutritionals.”

Good idea. I might have to write an email during this promo specifically about Parris, and how much I’ve learned from the guy both directly and indirectly, and how this is your best chance to get some of the man’s wizardly knowledge, without signing your life away for the next five years to be one of his Copy Cups, the way Vasilis has done.

#3 “The hardest part of a daily email isn’t the email. It’s the first line.”

I’d say “hook” in place of “first line.” And I’d work to somehow hint at the distinction between “daily email” and “daily email that make sales.” Yes, the Million Dollar Hook Machine sometimes gives you hooks ready to go. Other times, you gotta polish or twist a bit.

#4 “I write hooks for a living, and I’m telling you to stop writing them from scratch.”

Well sunnuva gun…

Like I said, stop, or don’t stop. Make up your own mind. For full transparency, I can tell you this:

I will not be using Vasilis’s Hook Machine for my own emails outside of today, but that’s because I enjoy writing these emails from scratch, and because there’s value to me in writing beyond simply producing an email that goes out.

On the other hand, if I were writing for clients, or if my own business were less enmeshed with my own psyche, you can bet your sweet iphone that I’d be using this to churn out hooks for emails, ads, sales letter leads, and Christmas card greetings.

#5 “First time it’s been sold. Last day is Monday.”

Yeah about that:

Vasilis just released Million Dollar Hook Engine, and is running a launch for it until Monday. As part of the launch, he’s including a bunch of sexy bonuses.

One of the bonuses will take hooks like the above, and turn them into full ad scripts.

Another will take hooks like the above and turn them into a headline complex.

A third bonus rejiggers the Million Dollar Hook Engine specifically for the financial market, which is unique in the hooks it needs.

All these bonuses are going away after Monday.

But you know, Mondays are busy. You might miss my final email before the deadline in the Monday rush.

Then there’s tomorrow, which is Sunday. Sundays for many people are a day for family and rest, and away from the computer. Sundays are not a good bet if you’re counting on having time to come back to this tomorrow.

That leaves today, Saturday.

If you think you might want Vasilis’s Million Dollar Hook Engine, why not look at the sales page below and decide whether or not it’s for you, right now, while it’s on your mind… before life gets in the way… before the sexy bonuses disappear?

The early bird snatches the cookie, but maybe more important, the early bird is free of worry and stress of thinking about food for the rest of the day, and also avoids the bitter regret of having missed out on a very attractive meal once the cookie is gone.

If my bird- and cookie-related metaphor speaks to you, here’s where to go:

https://bejakovic.com/mdhm

Announcing: Million Dollar Hook Machine

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Today, I would like to announce the Million Dollar Hook Machine. It is a kind of push-button toaster:

You pop in a description of a product or an offer. Out pop a few dozen scientifically crafted, magically inspired hooks you can use to promote your product or offer, whether in emails, ads, sales letter leads, VSLs, advertorials, postcard campaigns, or book titles.

A hook, as you probably know, is the key idea behind an ad or an email or a sales letter lead.

Phrased well, a hook becomes your headline.

Overall, your hook is the thing that’s most responsible for the success or failure of a piece of copy, outside of your offer.

You might think you’re already good at coming up with hooks, or that Claude or ChatGPT can pump out some hooks for you.

Of course. You are good, and they can. But why not do better, and get bigger results than you might get just by yourself, or that your AI generic and untrained minions can generate for you now?

Million Dollar Hook Machine was created by my friend Vasilis Apostolou.

“My friend” is a term very loosely thrown about in affiliate promos (and this is an affiliate promo).

But Vasilis and I actually are friends. I’ve known him for 5+ years. Most of that time I’ve known him online — we used to get on Zoom calls regularly to share industry gossip and talk copywriting. But then we actually roomed together when we both went to an IRL copywriting conference in Poland a few years ago, where we also shared industry gossip and talked copywriting.

That’s to say, Vasilis has my personal trust and endorsement. But do you really care about that? Maybe not. So here are some hard-hitting facts about the man:

1. Vasilis started out at Agora, the biggest direct response publisher out there (billion dollars+ a year, the last I checked). He was trained there using the bloody and brutal Agora copy bootcamps. He ended up training other copywriters, and on this specific topic, hooks.

2. Vasilis is now an in-house copywriter at Advanced Bionutritionals, an 8-figure truly direct response supplement company. When I say “truly direct response,” I mean Advanced Bionutritionals have a suite of doctors as gurus… send out paid print newsletters to customers… and actually produce 40-minute, big-idea VSLs they run on cold traffic. This is not your daddy’s CBD gummies.

3. For the past several years, Vasilis has been directly mentored by the great Parris Lampropoulos. Parris, as you might know, is one of the biggest A-list copywriting names out there. Parris has been in the biz for decades, and has made many tens (or hundreds?) of millions of dollars for others and himself. Over the years, he has mentored a small number of copywriters 1-1. Vasilis is in this small and exclusive group.

4. Vasilis uses the Million Dollar Hook Machine in his own work. This same push-button toaster has been responsible for ads and sales letters that brought in $1M+, hence the creative and accurate name, “Million Dollar Hook Machine.”

Vasilis has just released Million Dollar Hook Machine for the first time ever. He’s running a launch for it until next Monday, with several sexy bonuses that will disappear after the launch.

Possibly the most interesting among these is the Million-Dollar Script Generator, which takes hooks and produces fully-formed ad scripts that you can edit and then test. (Says Vasilis, I’ve seen it produce drafts that are stronger than many scripts written by working copywriters and creative strategists.”)

Just yesterday, I wrote an email with a job advertisement for exactly this kind of work. The fact is, big direct response businesses are hiring right now for copywriters who can come up with good hooks for existing products, and they are paying good money for it.

If this is the kind of work you do or want to do, and you want to be faster and more successful at it, while working less, then Vasilis’s current offer is worth a look, particularly now, with the sexy bonuses attached. Here’s where to go:

https://bejakovic.com/mdhm

[Copywriting job] YT and Meta video ad scripts

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A couple days ago, I got a message from Igor Kheifets, who runs an 8-figure email business in the business opportunity space.

(I’ve known Igor for 5+ years, and he’s been in business for much longer. I’ve spoken inside his mastermind. I’ve participated in his JV mixers. I’ve invited him inside my own invite-only community of list owners.)

I had just connected Igor with a potential business partner. Never satisfied, Igor wanted more. He wrote:

===

I come with another ask :/

Where do I go to hire a GOOD copywriter these days?

===

I have no idea where copywriters hang out these days, but I told Igor I have a list with a bunch of copywriters on it. I offered him to send out an email about it. I asked what kinds of copy he is looking for. The answer:

===

I am looking for a copywriter who can write meta and YouTube video as scripts for a biz opp education company. The offers are books and webinars.

Thing about writing ads for biz opp (or any highly competitive sector) is that you gotta find new ways to talk about old ideas. That would be the primary focus.

===

So there you go:

If you are a GOOD copywriter… if you’re looking to work with a big and long-running direct outfit like Igor’s… if you can come up with exciting new ways to talk about familiar old ideas… then do 10 minutes of research on Igor and his business, and figure out if you are qualified to write for him, and if you would love to do so.

If you find the answer to both questions is yes, then write Igor at igorsoloadsltd@gmail.com and make your pitch.

What good will that do you?

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A new subscriber wrote in yesterday to ask:

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How would you start over if you’d lost everything right now? Including your friends and connections that you acquired over the years, only you, your knowledge and your skill.

===

I paused at this, because I had recently been thinking about the same question, for my own reasons.

For a moment, I considered writing up my thoughts, and sharing them in an email. But then I asked myself, why?

What good will it do you to know what I would do if I lost everything but MY knowledge, MY skill, and MY good looks?

The fact is, my knowledge (of stuff like marketing principles and tactics) and my skill (in things like copywriting) took years to develop.

The same is true of my mindset, if by that we mean my ability to choose projects… to drive them to the end even when I’m feeling uncertain and dispirited… to tweak my approach and try again when I lay an egg… and to recognize when it’s time to cut my losses and move on.

Because of all this, it would be useless for me to tell you what I would do, unless you have my knowledge and skills and mindset.

(It would also be close to useless if you do have my knowledge and skills and mindset, because in that case you’re prolly not thinking of getting rid of everything you’ve got and starting from zero.)

Here are a few things I think are worth doing in general:

– Selling

– Writing

– Having an audience and maintaining a good relationship with that audience

If you do all three of these on a decent level — not “world class” level, not “so good they can’t ignore you,” simply decent — you will have work and money, as long as work and money are to be had.

Now please just give me a second. Let me go to my closet and dig it out… ah yes, here it is. My favorite hobby horse:

Daily emails.

The fact is, writing a daily email will, bit by bit, get you better at selling, at writing, and in time, even if you do absolutely nothing else, it will build up a small but dedicated audience for you (that’s how it happened for me at least).

Where daily emails will eventually take you, nobody knows. But I’m willing to bet it will be a good destination, better than where you’re at now. Plus, you might even enjoy the journey along the way.

If you want help starting and sticking with the habit of writing daily emails:

https://bejakovic.com/deh

10 things people have copied from me

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1. My “Hello my name is” optin page. (A copywriter I know recently set up a new list and wrote to tell me about it, along with, “I swiped your landing page”)

2. “Announcing” as the subject line to kick off every promo or new offer

3. “Down payment + the rest contingent on success” pricing plans

4. Turning my own current project into a mid-ticket cohort I can sell (I did it with my project of implementing the 1-Person Advertorial Agency program back in May, several people have followed me since)

5. The Most Valuable Email trick (ok, I created a course on that, so little wonder)

6. Using the “Can you do me a favor?” strategy in emails

7. “Bejakovic’s crooked line” (a specific storytelling technique I used in advertorials, which Sam Bradbury-Butler used in his own advertorials and then integrated in his 1-Person Advertorial Agency program, while naming it after me)

8. My personal journaling and notetaking system (ok, I created a course on that too, called Insight Exposed, so little wonder again)

9. “Magic box” CTAs (if you don’t know what those are, then reply and ask)

10. My opening line of copy in emails where the subject line and the body don’t match (you gotta create a bridge)

There’s more, too. I’m possibly the most ripped-off daily emailer south of the Seine and north of the Nile.

Am I bitter about this? You bet your sweet—

No, I’m not bitter. The fact is, few if any of the above ideas are actually mine.

My optin page copy is taken from William Goldman’s Princess Bride. The “announcing” subject line I got from Sean D’Souza who got it from Vic Schwab. The “down payment + rest contingent on success” I picked up from Jeff Walker.

And so on.

All these 10 things people have copied from me I have copied from others as well, whether consciously or unconsciously.

Frankly, there is nothing new under the sun.

Yes, it can be fun to buy and sell secrets and secret opportunities, and that’s part of the game of direct response, both for the customers and the merchants.

At the same time, good ideas are cheap and abundant. You have to apply them, and keep applying them, and not get too distracted by the shiny and the new, in order to achieve success.

The good news is, if you apply and keep applying, success comes. It might take a while, but it comes.

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