Social Proof

Two underused forms of social proof

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One of the most personally useful emails I ever writ up went out with the subject line, “Send me your praise and admiration.”

That email was about something I’d noticed in the famous and immensely successful infomercial for the George Foreman Grill — aka the Mean Lean Fat-Reducing Grillin’ Machine.

What I noticed was that only half the testimonials in that infomercial talked about how great the grill is, and how well it cooks, and how the hamburgers come out delicious.

The other half of the testimonials were just about George Foreman, who really had nothing to do with the grill except that he allowed his name and his signature to be added to it.

So that was the first underused kind of social proof I spotted:

Testimonials that simply sell the person who’s selling.

The other kind of underused social proof I noticed last summer during an affiliate promotion I ran.

I noticed that whenever I featured a message from someone who had just bought via my affiliate link, more people would buy. Even if that comment said nothing spectacular about the offer they had just bought. In other words:

Simple proof that others were buying right now drove still more sales.

And on that note, this morning I woke up to several new notifications that I’d made affiliate sales of CopyHour. And I also saw emails from people who had bought, asking for their bonuses, including this message from a reader named Michael:

===

Hi John,

I hope all is well on your end!

I just wanted to reach out and let you know I signed up for Copy Hour. I have to say, I’ve seen it offered before but your Red-Hot Copywriting Bundle is what sealed the deal.

Thanks for the value you bring to the community.

===

About that Red-Hot Copywriting Bundle…

I am closing my promo of CopyHour tonight at 8:31pm CET — less than 8 hours away. If you join CopyHour before then, using my affiliate link below, I’ll also give you access to the following five free bonuses — code-named Red-Hot Copywriting Bundle:

#1. Copy Zone (price last sold at: $100). My 175-page, A-Z guide on the business side of copywriting, from getting started with no experience or portfolio, all the way to becoming an A-list copywriter. Only ever sold once before, during a flash 24-hour offer in March 2023.

#2. Most Valuable Postcard #2: Ferrari Monster (price last sold at: $100). A deep dive into a single fascinating topic — code named Ferrari Monster — which I claim is the essence of all copywriting and marketing. Get the Ferrari Monster right, and almost everything else falls into place.

#3. Copy Riddles Lite (price last sold at $99). A slice of my Copy Riddles program, proportionately priced. Try yourself against legendary A-list copywriters like Gene Schwartz, David Deutsch, and Clayton Makepeace — and in the process, implant new copywriting skills into your brain.

#4. Horror Advertorial Swipe File (price last sold at: $100). A zip file with 25 PDFs, featuring the original copy for 25 of my horror advertorials. These advertorials pulled in millions of dollars on cold Facebook and YouTube traffic, and sold everything from fake diamonds and dog seat belts, to stick-on bras and kids’ vitamins.

#5. 9 Deadly Email Sins (price last sold at: $100). 9 lessons distilled from my expensive and exclusive one-on-one coaching sessions with successful business owners and marketers.

I sold each of those bonuses at the prices listed above. When you add all those prices up, you get a total of $499 in free bonuses. This happens to be more than CopyHour currently sells for.

Again, the deadline to get these bonuses is tonight, 8:31pm CET. If you want ’em, you’ll have to join CopyHour before then.

For more info on that, take a look at Derek’s writeup of how CopyHour works:

https://bejakovic.com/copyhour

P.S. If you do join CopyHour, write me and say so. Also write me in case you already have bought via my affiliate link. The affiliate portal only lets me see the first name of who’s bought and not the email. So write me and say you bought, and I’ll send over your bonuses.

Don’t be like me

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For the past two days, I’ve been running a kind of flash offer I’ve called Copy Riddles Lite.

In order to promote that, I have finally done something I should have done months ago, and that’s to go through the emails that Australia’s best & world’s most provocative copywriter, Daniel Throssell, wrote to promote Copy Riddles back in September.

Daniel’s emails are filled with gold I could and should have been using to promote Copy Riddles ever since. Such as, for example, the following quotes:

“There are few other courses I fully and wholeheartedly endorse as strongly as one of my own. Copy Riddles is one of them.”

“I have literally never had so many people write to me after I start promoting something, offering unsolicited & gushing feedback on it!”

“It’s the most brilliant course concept I’ve ever seen … literally a gamified series of sequential puzzles that teaches you copywriting.”
​
So don’t be like me — lazy, careless, and self-defeating when it comes to promoting your own good offers.

Instead, when people write nice things about you and what you sell, save those comments… cherish them… casually drop hints about them over tea or coffee… and every Sunday or even more often, stand up on a soapbox, and openly and dramatically read out those flattering endorsements to everyone who might be interested and many of those who are not.

The Copy Riddles Lite offer is closing down tonight, in another 8 hours, specifically at 8:31pm CET.

Copy Riddles Lite is not a gamified series of sequential puzzles. That’s the full Copy Riddles course, which contains 20 such sequential puzzles.

Copy Riddles Lite contains just one such puzzle.

But it’s a puzzle that stands alone, without the rest of the Copy Riddles program. And if you can guess the right answer — or even if you don’t, but you put in the effort — it will teach you something very valuable about copywriting, in a very short period of time.

Copy Riddles Lite is priced lightly, according to its lite nature. And if you buy it and decide you want to upgrade to the full Copy Riddles program, I will credit you the price you paid for Copy Riddles Lite.

So if you’d like to get this piece of a highly endorsed training before I close down the cart, here’s where to go (no sales page, just an order page):

https://bejakovic.com/crl​​

How to get drug-dealer levels of cash without selling drugs

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Last Monday, I wrote an email about Pinky Cole, the founder of Slutty Vegan, a fast-food brand with 11 locations, valued at $100M.

I’ve been traveling in the days since, so I didn’t get a chance to finish the New Yorker article where I first read about Pinky Cole.

I was reading that article again this morning. I found out that when Cole first launched Slutty Vegan back in 2018, she did so without a physical location, just on a bunch of food-delivery apps.

The first day, Cole sold exactly one slutty, meat-free hamburger.

Things inched and middled and crawled along at this pace until Cole hired Ludacris’s manager, Chaka Zulu. Zulu helped Cole get a bunch of rappers, including Snoop Dogg, to endorse Slutty Vegan. Result:

===

From there, demand exploded. “I felt like a drug dealer,” Cole said. “We had, like, trash bags of money, because we only took cash.”

===

Along with reading the New Yorker, today I’ve been preparing intensely for the live training that I will host this coming Monday, about how I write and profit from this newsletter.

I’ve been collecting ideas for that training over the past couple weeks, and today I also made a big brain dump.

I realized I will have to significantly pare back all the valuable ideas I could share, in order to have a training that makes sense and that doesn’t go on forever.

But one thing I’m sure to keep is the point of the Pinky Cole story above.

It should be obvious enough. But if you want me to spell it out, and show you how it fits into making money with a newsletter, particularly if you also work with clients at the same time, then join me for the training on Monday.

This training will be free.

It will happen on Monday January 22, 2024 at 8pm CET/2pm EST/11am PST. But you will have to be on my list first. Click here to sign up.

Take your likes to the bank

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A couple days ago, I sent an email about an email trick to get more engagement. To which, I got a response — an engagement!

The response came from Jakub Červenka, who runs an info publishing business in the men’s sexual health niche.

First, Jakub just replied to tell me he liked that email about engagement. Then we got into a bit of an email conversation. Then he told me about the trouble he was having with his Facebook ad agency.

And then he wrote:

===

So I learnt I am decent marketer and cannot let go of this part in my company.

Also, started writing daily emails again recently and looking at the mails I am writing now and I did year ago… it is as if 2 different people wrote them and that makes me happy.

And this is the main reason I am writing this to you, John, I think me improving so much is lot thanks to you. Yours is the only newsletter that I read almost daily and is amongst the 3 that survived my brutal opt-out-from everything. I don’t mean this to sound bad, I bought your Copy Riddles, Most Valuable email, your 2 pump-postcard newsletter and your latest Sales emails training.

I like all your courses, a lot, probably best spend money in copywriting courses, but still I think I learn most from your daily emails – probably due to the fact that it does not seem like I am working, I enjoy reading your stuff and it is small bites daily.

Keep up the good work,

Your grateful student and zealous reader,

Jakub

===

I once had a reader write in to tell me he always skips the quoted parts of my emails, the parts in italics that start with ===.

In case you also skipped what Jakub wrote, I can tell you it was a testimonial, with good things to say about my courses and in particularly about these emails.

And here’s something I’ve noticed about getting nice testimonials like this:

It rarely happens that somebody writes in just because they want to tell me how great they think one of my courses is, or how great I am.

Yes, it does happen from time to time. But it’s kind of like finding a Black Lotus in hundreds and hundreds of packs of Magic The Gathering cards — valuable yes, but also rare.

A little more common is when I explicitly ask for feedback on a course or training, and offer an incentive to reply.

People then reply in a pack. But even then, it’s not an overwhelming number of responses, and not everything I get is a great testimonial I can feature.

Really, the bulk of the good testimonials I’ve gotten, and that I’ve featured in emails and on sales pages, came like Jakub’s message above.

They came as an “oh by the way” that people tacked on when replying to one of my emails that had to do with an entirely unrelated matter. It’s been a steady drip-drip over the years that’s eventually filled up several buckets.

It’s popular to say in the direct response world that only sales mean anything, and that you can’t take your likes to the bank.

Except you kind of can.

True, a great testimonial like Jakub’s above is not cash. I can’t go and buy cans of beans and bags of rice with it today.

But a good testimonial is like a check, and eventually it will clear. Somebody somewhere will eventually be converted into a new and loyal customer because of testimonials like Jakub’s above. We all look to others when making our own decisions.

So my point is, if you work to increase engagement with your emails, you will get more testimonials, and you will be able to take those to the bank, in time.

Of course, for that to happen you do have to feature your testimonials so people can see them.

Sales pages are one place.

But really, emails are the main place, because emails are kind of the headlines for your sales pages.

Which brings me to the my latest Sales emails training, as Jakub put it, aka my Simple Money Emails course.

I’m probably giving away too much in these emails and I’m probably killing some sales for my courses like Simple Money Emails.

Maybe I will fix that in time.

For now, if you want to see how I’ve used emails to make (up to) tens of thousands of dollars in sales per day, and still kept readers coming back tomorrow, then Simple Money Emails will show you, and will show you how you can do it too. For more info:

https://bejakovic.com/sme/

It’s not funny if they’re laughing

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I got a testimonial. I’m very excited. I want to share it with you.

I know, I know. You can’t wait.

But there’s a point to the testimonial, beyond just the self-promotion. Trust me.

New reader Kameron Bryant, who just got my Simple Money Emails course yesterday, asked me for the link to Monday’s storytelling presentation, which is a disappearing bonus if you get Simple Money Emails right now.

After I sent the link over, Kameron wrote:

===

Thanks for sending over and I’m loving the course.

In my eyes it’s more than a course. I see it as a money making email road map.

I’ll be re-reading for the foreseeable future.

Thanks

P.S

I’m a newbie in the email copy space and the testimonial from the guy who said he finally felt comfortable getting client work is what pushed me over… and he was right.

===

Now, there is no doubt I am telling you this in a kind of blindingly obvious way to promote Simple Money Emails. But if you want or need a marketing lesson as well, consider the following bit of science:

There was a study in Australia once upon a time. They made university students listen to a recording of a comedian, along with the laugh track provided by an audience.

In one scenario, the students believed the audience on the recording is students from the same university.

In another scenario, the students believed the audience are members of the far-right One Nation party.

In a third scenario, the students just got the recording of the comedian, without the audience laughter.

Result?

The laugh track made the comedian 400% funnier in the “just like us” case… 0% funnier in the “despicable them” case.

As the authors of the study put it, “It’s not funny if they’re laughing.”

Same goes with sales:

People who are just like your prospect is the strongest form of social proof, stronger even than getting a thumbs-up from a Tony Robbins or a Bill Clinton or whoever is the star in your industry.

That’s the lesson you can draw from the last line of Kameron’s testimonial above, beyond the fact that you should buy Simple Money Emails.

But back to self-promotion:

Tomorrow at 4pm CET/10am EST/7am PST, Kieran Drew and I will host a free presentation on storytelling.

The presentation is free as in, you gotta have Simple Money Emails to get in for free. If you have SME before the presentation starts, you get the presentation link and the subsequent recording. Otherwise no.

This is the last email I will send before tomorrow’s presentation. So if you’d like to get in, the time to move is now.

The sales page is at the link below, where you can find testimonials from a book editor… a career coach… a freelance copywriter… an in-house copywriter.

I haven’t yet added the testimonial by an online entrepreneur, Kieran Drew himself, who wrote recently that Simple Money Emails is the the best email writing course he’s ever taken.

If you’d like to join us tomorrow:

https://bejakovic.com/sme/

Why I ignored your social proof

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I remember an email once in which marketer Ben Settle wrote,

“Ignore social proof when buying.”

I reckon that was a sweetly pointless message, since in his very next email, Ben sent a testimonial to convince people to buy his offer.

Yesterday, I sent out an email with a job posting for a content writer. I got lots of responses, and witnessed lots of selling strategies and offers.

As I read through these applications, I floated up and above my own body, and observed my own reactions. Here’s one surprising revelation from that out-of-body experience:

A few people sent me testimonials for themselves or their work, or fancier still, they included a link to testimonials on their site.

I just frowned at this. “What good are testimonials to me?” I said. “I know exactly what I’m looking for, and either I see it here in the application, or I don’t.”

I thought about this afterwards.

It’s a rare situation when we know exactly what we want.

Most of the time, we are vague on what we want, how that should look, and even why we want it. So we ping the environment for clues. That’s why social proof is so good in so many situations.

Yes, like my job listing yesterday shows, there are situations when it makes no sense to provide social proof, and where it might even work against you. But such situations are vanishingly rare.

​​It probably doesn’t make much sense to worry about it, not unless you’re applying for a job where the customer or client hyper-clearly spells out what he is looking for.

So my only advice today is to flip the above story inside out, and to repeat what Ben Settle said:

Ignore social proof when buying.

​​Instead, make up your own mind.

And if you do ever read a testimonial or endorsement, treat it for what it is — somebody leaning over to you at the roulette table and whispering in your ear, “I suggest betting on red. It worked for me last week and I won a bunch o’ boodle.”

​​It might be sound advice… but only if you’re playing with money you can afford to lose.

That’s my public service announcement for today. Tomorrow, like Ben did a while back, I’ll probably send you a testimonial, one to sell my Copy Riddles course.

But that’s tomorrow. Today, I’ll just point out that there are lots of very clear and very good reasons you might want to join Copy Riddles even if this were the first time I were offering this training, even if it had zero social proof, and in fact even if you knew little to nothing about me personally.

All those reasons are spelled out on the first two and a half pages of the Copy Riddles sales letter. If you’d like to read that so you can make up your own mind, here’s the link:

https://bejakovic.com/cr/

A VERY busy man writes me a note

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Last week, I got an email with the subject line, “A note from a VERY busy man.”

“Oh God,” I thought.

Before I clicked to open the email, I saw that the very busy man’s name is Tom O’Donnell. I looked Tom up.

​​It turns out he is a business consultant, a specialist in negotiation, a polyglot (Serbo-Croatian, Vietnamese, Turkish), and a former event manager involved in “producing events for people such as the Queen of Norway, the Princess of Sweden, Arthur Miller, the Dalai Lama, three Presidents of the United States, four Vice Presidents and others.”

“All right,” I said. “So maybe Tom really is VERY busy. Then why is he writing to me?”

Here’s Tom’s note:

===

It is possible that you do not actually know me although I am a subscriber to your newsletter. I am a VERY busy man who is frequently too busy to slow WAY down and listen to outside ideas and take counsel from others (to my regret) but one exception I have made is to purchase every thing you offer and I have sat here today and realized how valuable all of it is to me (I can’t speak for others.).

I had been trying to learn copywriting as a way to increase my ability to sell and influence others so I had discovered your riddles course and enjoyed it, then the daily newsletter, then the MVE, then the postcards, and today I purchased the Amazon book and subscribed to the bookclub and I have been sitting here in Minnesota, USA as you sit and work in Spain and I wanted to thank you for the work and effort.

Your material and the people you recommend (like Ben Settle) are becoming my approach to how I conduct my life. I am 76 years old and have had some fine coaches and models but discovering you was truly mind-changing. Please keep it up. As you once wrote about Ben Settle (let me paraphrase) “Ben Settle is an acquired taste.” In you, I have discovered what I need. Thanks and PLEASE keep it up.

Tom ODonnell

p.s. Use this any way you choose.

===

I am choosing to use Tom’s very flattering note by featuring it in this email, with gratitude.

But you might wonder whether there’s any point you can possibly take from this email besides the fact that I am a swell guy, at least according to Tom.

There is a point you can take away. In fact, this email is a illustration of an important technique I had spotted last year, and started practicing since.

This technique I believe is very valuable — perhaps VERY valuable. From what I see, it’s also very underused.

In case you are interested, you can see this technique explained and described below in an email I wrote last year.

By the way, I often cringe when I read my old emails, but this particular one happens to be a favorite. In case that’s got you curious:

https://bejakovic.com/send-me-your-praise-and-admiration/

How to seek out testimonials

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Yesterday I held a coaching call with a coaching client. At the end of it I asked if he had any last questions for me. He did:

===

Do you do anything to seek out testimonials? Because I don’t feel I’ve gotten anything since I’ve purchased your course that enticed me to do it. But maybe I might have missed it. I feel I don’t do a great job of it. I have one follow-up email for people who purchased my [course] a week later and another one for [his other course].

===

Great question.

Testimonials are super important, both for possible future buyers and for that person who just bought — it makes it more likely they appreciate what they just bought, and get value from it, and stick around.

Beyond that, testimonials are super important for you, the person who created the course — or at least they are for me.

Making a sale is nice, I won’t lie.

​​But hearing that somebody actually appreciates your work (as I’ve had happen lots of times) or genuinely had a life-changing experience due to it (as I’ve had happen on a few occasions) makes you feel good about what you do… makes you more likely to stick with it for long term… makes you more likely to put in extra effort with the next product you launch, because you realize what can be at stake.

So how do you seek out testimonials to benefit your present customers, your future customers, and yourself?

Here are three different strategies, ranked in terms of how effective they’ve been for me:

One, like my coaching client said, is an automated followup process. It’s better than nothing, but I’ve found it pretty weak in general.

I had a followup email for my Copy Riddles course back when it was delivered as a “live” course that went out one email a day. After the complete batch of course emails had gone out, I would let a couple days pass, then send out an extra “what feedback do you have for me” email.

​​I did get a few testimonials that way, but it was nothing to write to a motel, hotel, or houseboat about, and certainly not to home.

The second strategy I’ve used is a request for a testimonial inside the product itself. I usually end my courses with a little signoff. Here’s how I end my Most Valuable Email course:

===

We’ve reached the end of this course. I want to say thanks once again for your trust in me, and for getting this course. And I’d like to commend you for making it to the end — most people never do that.

I hope you will apply this Most Valuable Trick for yourself, because it really has been that valuable to me, without any hyperbole. And it can be the same for you. If you do apply it — when you do apply it — write in and let me know the results. I’d love to know.

Good luck, and I hope to hear from you soon.

===

I have had a fair number of people finish courses and write in with feedback after I prompted it like this. Perhaps it’s a better moment than when a followup email arrives — the end of a course is an emotional high, at least if the course is good.

But the third and most effective way I’ve sought out testimonials is simply engagement, as in:

1. Writing engaging emails (the recent “Even numbers for the dead” email drew a lot of replies, including some that were effectively testimonials)

2. Using engagement bait (as I do often, see my “Magic boxes” email from a few days ago for that)

3. Actually engaging directly with readers, in some limited but real way

And of course, when people give you testimonials, you want to encourage more such behavior. That means you feature the testimonial not just on your sales page, but in your emails. Name the person. Say you appreciate what they’ve done for you. And mean it.

Let me give you an example:

A few days ago, out of the blue, I got an email from a new subscriber, Pete Reginella.

​​Pete had bought my 10 Commandments book on Amazon without being previously on my list. He signed up to my list to get the little-known, apocryphal 11th Commandment. He read the welcome email which delivers the bonus, which starts out like this:

“First off, thanks for reading my 10 Commandments book all the way to the end. I’d love to hear what you thought of it, particularly if you thought it was wonderful. Just hit reply and let me know.”

Pete did write in, and I’m grateful to him for it. Here’s what he had to say:

===

Hey John,

I’ve read lots of copywriting books in my short time as a copywriter and I must say…

Yours was actually the only one I couldn’t stop reading.

I actually read it all in one sitting.

It was very easy to consume and well written.

===

So that’s a short how-to course on seeking out testimonials.

As for a short how-to course on the supreme element of your copy to worship above all others…

… ​​​and a short how to course on getting everything you want in life, at least the material stuff…

… ​​and a short how-to course on making your copy easy to consume…

… ​​for all that and more, check out my 10 Commandments book:

https://bejakovic.com/10commandments

One big proof element

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I read a story this morning about Tim Meeks, the inventor of the harpejji.

The harpejji is a new instrument, one of only a few new instruments invented in 21st century to actually take off. It’s a combination of a piano and an electric guitar. It sells for $6,399 a piece, and Meeks sold more than $1 million worth of them last year.

That’s where we are today. Here’s how we got to where we are:

Meeks invented the harpejji in 2007. He made videos of himself playing the thing. He showed it off at music festivals. He had a few other harpejji enthusiasts play it and hype it up for him.

Sales. Were. Meager.

And then one day, Meeks was at a trade show in Anaheim, CA. Somebody tapped him on the shoulder.

“Hey, can you teach me how to play this thing?”

Meeks stared for a moment and then snapped out of his trance. “Sure,” he said. “Sure! Of course! I’d love to!”

It was Stevie Wonder who was asking.

Stevie Wonder loved the harpejji. He bought one immediately. He has since performed a bunch with it in public.

And here we are today. Point being:

One big proof element can be worth 100 small or middle-sized proof elements.

In fact, entire sales promotions, and even entire businesses, have been built on the back of one big proof element.

So if you’re smart, you will work to get yourself such a big proof element, or maybe even to bake it in to your offer when you create it.

But on to business. I have my Most Valuable Email course to sell. And odds are, you haven’t bought it yet, because only about 5.1% of my list has bought to date.

I’ve shared lots of proof elements for MVE so far:

My own results, tangible successes, and intangible benefits resulting from applying the MVE trick…

The reason why of the thing, which I hint at publicly and explain in detail inside the course…

The testimonials and endorsements and even money-making case studies from many satisfied customers.

The fact is though, none of this qualifies as the One Big Proof Element.

So let me tell you that feared negotiating coach Jim Camp used the Most Valuable Email trick on the very first page of his legendary book Start With No.

This book has formed and influenced other influential people, like email marketer Sen Settle… business coach Travis Sago… and FBI negotiator Chris Voss.

Did all these influential folks find Start With No influential because of the ideas inside?

Yes, but — the presentation was also immensely important. In fact, in the case of somebody like Camp, the presentation and the ideas were really an indistinguishable blend.

If you’re a Jim Camp fan, it will be obvious to you how Camp is using the MVE trick in Start With No once you know what this trick is.

And whether or not are a Camp fan, if you would like to have similar influence on your readers, particularly the influential ones among them, then Most Valuable Email might be your ticket. Here’s where to buy it:

https://bejakovic.com/mve/

I challenge you to figure out what’s really going on in this email

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I wrote up the following email in a deliberate way.

If you can figure out what I did, and do the same regularly, it’s likely to be very valuable for you.

​​I challenge you to try and figure it out:

This past Sunday, I did my Simple Money Emails giveaway via Josh Spector’s newsletter. I also opened up the paid and related 9 Deadly Email Sins presentation for sign up.

One of first people to take me up on both offers was Dr. Stuart Marmorstein.

Stuart is the founder and developer of the Assisted Self Alignment Protocol™. He teaches Applied Kinesiology/Muscle Testing classes to people with doctorates in various healing arts. He also runs a thriving chiropractic business in Houston, and he writes a newsletter to his patients both to keep in touch and to keep future business flowing.

And right after deciding to buy a ticket for the 9 Deadly Email Sins presentation, Stuart wrote me to say:

===

Thank you again for your generous offers. I took you up on the free ones AND the paid one that will help you recoup your ad spend and keep me from wasting mine later!

I’m not sure when your class is next Monday (I’m still currently in Central Time, U.S. and dreaming of being in Portugal). If the timing is right, I’ll be in the class live, otherwise I’ll catch you on the replay. I always get value from anything you write.

===

You might think the point of this email is Stuart’s nice endorsement of me, and showing off his vote of confidence for the upcoming 9 Deadly Email Sins presentation.

And it absolutely is that. But there’s also something more going on in this email.

​​I’m also previewing some of the content I will cover in that 9 Deadly Email Sins presentation, specifically in Sin #7.

​​Because, like I promised you at the start, this email you’re reading does something specific and deliberate.

You might think it’s using the hypnotic word “try” above in my challenge.

But that’s not what I have in mind. ​​

You might think it’s just shameless teasing.

But that ain’t it either.

Maybe what I’m doing is obvious. Maybe it’s not.

​​Either way, it’s something I frequently see business owners, marketers, and professional copywriter not doing in their own emails, even though it’s directly tied to making sales more regularly, more easily, with fewer questions or objections about price, content, exceptions etc.

If you want to find out what I have in mind, then the deadline to sign up for 9 Deadly Email Sins is just two days from now, Sunday Aug 6, 2023 at 8:31pm.

The presentation will happen live, next Monday, Aug 7, at 8pm CET (Barcelona). That’s 7pm if you’re in Portugal, or dreaming of it… 2pm EST (New York)… and 11am PST (LA).

Some time after this 9 Deadly Email Sins presentation is over, I will bundle it up with Simple Money Emails, and sell it for $197, almost double what it costs now.

So if you want to keep yourself from pointlessly wasting your ad spend as well as your education budget… and if you want to confirm to yourself that you bested my challenge and figured out what I did deliberately in this email… then here’s where to get your ticket in time:

https://bejakovic.com/sme-classified-ty/