Social Proof

People are buying

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Yesterday I started promoting Rob Goyette’s Fast Revenue Laser Coaching system. Basically, Laser Coaching is Rob’s clever and very proven way for people (experienced or not) to offer a $1k coaching offer that 1) sells and 2) makes sense to deliver for $1k.

A few people have already taken me up on this recommendation. One of them is guitar instructor René Kerkdyk, who wrote me last night to say:

“I could not resist this cool offer.”

… and this morning to say:

“I’m through the Fast Revenue part already and it’s cool how turnkey this is. And the affiliate offer is a nice bonus.”

About that nice bonus, I got a question today that came from digital product designer Karla Fernandes, who not only does but also teaches UX/UI design, and who’s got a Substack on UX/UI with 5k readers. Karla wrote:

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I think the offer is really interesting. As I understand it, you pay $997 to join the coaching business, get access to his system, and receive support in creating your own offer and monetizing it.

From your email, I understood that if I buy the program, you would also help me with the copy, emails, and so on.

So my question is: if you completed his course and can help me with the copy, emails, etc., why would you offer that support as a bonus rather than simply offering it as a $997 service?

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A few reasons why I’m selling Rob’s Laser Coaching system and tacking on my support as a bonus, rather than offering the whole thing myself:

1. It’s Rob’s system, and I wouldn’t want to sell it like it’s my own.

2. Rob has a ton of assets, marketing, case studies that make both selling this and delivering the result easier. I don’t want to recreate all that.

3. I am only offering my “I help you” bonus to a few people, and only during this promo. But I can sell Rob’s offer and make half the money to more people, both now and in the future, without having to do any of the delivery. (If this initial promo does well, and the people I’m working with get results, future promos will be easier.)

4. I’ve actually taken some ideas from Rob’s Laser Coaching system, and I’ve integrated them in offers I’ve made (and which I sold for significantly more than $997). I’ll talk about that in an upcoming email.

For now, to get more details on Rob’s Fast Revenue Laser Coaching, on why I’m promoting it, and on the bonus I am offering and the conditions to claim it:

https://bejakovic.com/announcing-fast-revenue-laser-coaching-and-my-bonus/

People are buying

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Yesterday, I announced that, for 36 hours only, I will be once again selling Age of Insight, my training on how to generate the feeling of insight in your audience.

I had no idea if I’d have any takers on Age of Insight, since this is an offer I created four years ago, and haven’t been promoting or talking about to my list since.

But takers there were. I followed up with some of them last night to ask what made them buy Age of Insight. Here are their whys, in their own words.

First, from tech founder, coach, and former nuclear engineer Erik Gross:

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My entire business I’m building is about helping software engineers and architects change the way they think so they can do better work, get noticed on the job, and make more money.

In other words, I am selling insight.

So I figured there was something valuable to learn here – something that could apply both to my marketing and to my work in serving my people.

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(Erik raises a good point. I keep advertising insight as a marketing tool, and it is that. But it’s just as valuable as a teaching tool, to get people to accept concepts and then actually apply them.)

Second, from DTC copywriter Ben Carter, whose copy has made $21 million in tracked sales:

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You sent an email a couple of years ago

(Literally, I just checked; 2024.)

That email has stayed with me.

“When Orcs Were Real.”

Your email, and the piece which inspired it, cemented the value for me in being able to write insightfully:

When Orcs Were Real is a logically-absurd piece of writing, and yet each time I return to it it’s utterly compelling all over again. I find this phenomenon both confounding and fascinating.

Writing this way is also a skill I’d like for myself.

Interestingly, when I looked up your email you mentioned you still think about that piece too (when you wrote it).

Do you still find yourself thinking about when orcs were real from time to time?

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(I talked abut When Orcs Were Real in Age of Insight back in 2022… and I still think about it! Earlier this year I in fact asked ChatGPT to fill me in on the science. ChatGPT was skeptical. I guess the fact that the idea won’t leave my head after years is proof positive this insight stuff works, not only change minds but to make the change stick.)

Finally, from Robin Timmers, the “largest copywriter in the Netherlands”:

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I have 5 why’s, actually:

1. I had a great experience with every single offer I bought from you. They are always unique, insightful, and full of unique insights I can’t get anywhere else.

2. I enjoy consuming your offers.

3. Vasilis’ testimonial.

4. I am a crack junkie for copywriting/persuasion wisdom.

5. I think I actually want to try my luck in the US DR space, so this might give me an edge.

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(No shame in being a crack junkie for persuasion wisdom. At least that’s what I tell myself, because I am a junkie for that stuff as well.)

Age of Insight is available for sale through the end of today, until 11:59pm PST.

If you’d like to buy it, or if you’d like to see the fantastic testimonial I recently got about it, which Robin refers to in his 3rd why above, here’s where to go now, while there’s still time:

https://bejakovic.com/announcing-age-of-insight-for-36-hours-only/

[T-minus-3] Commercial from the Mediterranean Sea

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Fair warning:

This email is a commercial, coming to you from a sailboat in the Mediterranean, with zero secret tactical info, and the only intended goal of hyping myself up a bit.

The reason for this:

Like I said, I’m currently on a boat, somewhere on the coast of the Peloponnese peninsula, with a few friends.

The evening is warm, the sea is calm, the Germans on the next boat over are playing some dice game while my friends chatter quietly in Hungarian.

Frankly it’s very nice. Yet I’m still trying to squeeze in an email.

Because of the circumstances, I want to be quick, and so I will simply share a nice testimonial, one of the top ones I’ve gotten in the past year.

This testimonial comes from Nick “Jet Set” Bandy.

Nick, as you might know, works as a fractional CMO, and makes a nice $12k/month for a modest 15 hours a week of various and interesting marketing work. He also writes pretty fantastic daily emails, and sell pretty fantastic offers to his email list.

And that’s when he’s not doing commisson-only deals with local businesses that have customer datbases of 10s of thousands of names, and offers in the 10s of thousands of dollars…

… and of course, when he’s not jetsetting with his wife and baby around the world, as he is doing now in Japan.

Nick recently went through one of my courses. That prompted him to write me unbidden:

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Hey man just wanted to say that your stuff is incredible. I’ve been purposefully not consuming courses for the past few months and just got around to going through a handful of yours. Also grabbed 10 Commandments of Con Men et al to read on our trip.

There are only a handful of people whose products I can go through and say “I couldn’t have prompted Claude to come up with this” and you’re one of them.

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I’m glad I can still be better than AI, even when prompted by somebody clever and skilled like Nick.

I could link to one of my expensive courses here, hoping that you will buy it.

Instead, I’ll suggest you grab a copy of my 10 Commandments of Con Men et al. book.

It’s only 5 bucks on Amazon, and whether you’re going on a trip or staying at home, I suspect you might find it incredible if you give it a quick read. Here’s the link:

https://bejakovic.com/new10commandments

I could not be in better company

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Today I’ve got quite the testimonial to share with you. Please indulge me.

This testimonial comes from a man who has sold 8 million books, and who, through his marketing and copywriting savvy, has gotten his business partner, who is the face of their business together, on 6,000 radio shows and 120 TV appearances, including the Oprah Winfrey Show.

This man’s name is J.Michael Palka. Somehow J.Michael found my “10 Commandments of Con Men, etc.” book. He read the book, and then he wrote me to say:

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John,

I have been writing copy for decades.

I have read, listened to and watch everything available on copywriting.

Probably have 500GB of copywriting material from all the greats and a few from the not so greats.

Your book is right there at the top.

As a master of marketing for over 50 years (my business partner and I sold 8 Million of our own self published books in print), I understand the foundation for marketing is psychology which I have studied for decades.

And your book blew me away.

Why I never heard of it before mystifies me. But the Universe always delivers when the time is right.

I will read it a few more times to get a full grasp of some of the concepts.

Your book is one of 2 books I will always have with me. The other is Breakthrough Advertising by Eugene Schwartz. You could not be in better company.

Thanks for your effort in writing the book. And may you live a long, healthy and fruitful life.

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I feel I should pull out some kind of a clever marketing or psychology lesson to share with you out of all this…

… but can’t I just share a glowing testimonial from time to time?

If you really want a some clever marketing or psychology lessons, I’ve written a book that’s full of that. People who are in the know like this book and recommend it quite highly. If you haven’t read it yet, your copy is waiting for you, right now. Here’s where you can find it:

https://bejakovic.com/new10commandments

Free 3-step plan to get more testimonials, perform an X-ray of your market, have buyers recommit to what they just bought from you, and possibly even drive more sales

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Here’s a 3-step plan to get more testimonials, perform an X-ray of your market, have buyers recommit to what they just bought from you, and possibly even drive more sales:

STEP 1. Sell an offer.

STEP 2. Offer people a bonus if they buy the offer now.

STEP 3. When people buy, send them an email with the promised bonuses. At the top of that email, paste in the following mystical, secret, wizard-like spell:

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Thanks for taking me up on [the name of your offer].

I’m curious, what made you do it?

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Yes, that’s it.

Yes, I can see your jaw drop and your eyes roll back in your head from mock amazement.

All I can say is, don’t knock it till you try it.

I’ve been doing this all week long with people who took me up on my recommendation for the 1-Person Advertorial Agency.

As usual when I interact directly with people on my list, I’ve been blown away by how little I know, how pale my own imagination, and how rich and surprising it is to go out to my market and talk to them.

You want examples?

I’ve gotten a dozen responses so far, with varying answers to “What made you do it.” Three categories have been prevalent so far:

A. The opportunity of the beast

This being a biz-in-a-box offer, it’s inevitable that people would cite the opportunity of it. Ok, that’s not surprising. But still, it’s different and more insightful to hear it in people’s own words:

#1. “I still don’t plan on leaving my job which I like no matter how successful it is though I might stop working overtime and do this instead once it starts paying. In the meantime it’s not that much of a time commitment that I can’t do both.”

#2. “I like Travis [Sago]’s model of working other’s lists but this method looks equally profitable but might be more helpful in expanding my skills.”

B. A point of differentiation

I hadn’t thought of this one at all, and I didn’t talk about it in my emails. And yet, multiple people brought up the uniqueness of advertorials as opposed to other things copywriters can offer:

#1. “It’s also a point of differentiation since it seems that everyone who hasn’t firmly planted their flag in the email copywriting camp (i.e. most copywriters/marketers) has rebranded themselves as a creative strategist overnight (soon-to-be most copywriters/marketers).”

#2. “Clients who are willing to spend money on advertorials are more serious overall. Meta ads is the bright shiny object that everyone and their dog in law wants rn. But advertorials have been around way longer and sophisticated clients like them a lot.”

C. Because of me

1-Person Advertorial Agency is a great offer, I think its value is self-contained.

And yet, the fact that my readers know and trust me (and maybe even like me???) definitely helps sell the offer, and makes it more credible — even when I say I haven’t used this system myself:

#1. “Plus, as a previous buyer of yours, products you recommend carry more weight than other offers.”

#2. “The fact that you are promoting it. Especially your honesty in saying you have not been taken the course yourself.”

So there you go. Sell something. Then ask people why they bought, and you shall receive.

And now, an important announcement:

The opportunity to get 1-Person Advertorial Agency + the bonuses I am offering is ending tonight at 12 midnight PST.

Along with the core 1-Person Advertorial Agency offer (full details at the sales page below), I am offering the following bonuses:

#1 Horror Advertorial Swipe File, which you can feed to the AI beast so it produces better, or rather, more horrifying advertorials

#2. 26 Rules of Client Management for Copywriters, taken from my Copy Zone guide to the business side of copywriting

#3. Most Valuable Postcard #1: Nota Rapida, which digs into the topic of building long-term relationships with copywriting clients much more deeply

#4. Ghostbuster, Nick Bandy’s 5-stage sequence for reactivating (reanimating?) dead clients or prospective clients

If you wanna get that, you will have to act today. But why not act now, while it’s on your mind? Here’s where to go:

https://bejakovic.com/advertorial-agency

The best writer on the Internet?

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There musta been something in the water last week.

First, I exchanged a couple 1:1 emails with Derek Johanson of CopyHour, about a potential JV deal. At the end of of our exchange Derek wrote:

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I LOVE your emails.

Literally the only daily emailer I read anymore. I’ve un-subbed from everyone. I don’t know how you do it daily. haha

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Then I sent out one of my regular daily emails and I got a reply from Parker Worth.

In case you don’t know Parker, he is “just a guy with a neck tattoo,” as per his Twitter bio.

In reality, Parker is quite a bit more than that. He’s got an online audience of over 70,000 people spread across Twitter and LinkedIn and his email list, and in just two years, he’s built a 6-figure business on the back of it, teaching people how to write online.

Parker simply replied to my email and said:

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John,

I’m convinced you’re the best writer on the internet.

Happy holidays

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Then I was on a mastermind call with marketer Travis Sago, somebody I have learned more from over the past couple years than anyone else, and somebody I’ve promoted to this list multiple times.

At one point, Travis said to his mastermind folks:

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I’ll brag on Johnny B. [that’s me, by the way].

Johnny B., when he sends affiliate promos, he brings a buncha people in.

He’s a micro influencer. He’s a big fish in a small pond. That’s all I am too.

But you’ve got these very, very rabid people, and they’re very responsive, because they’re not Mr. Beast and they’re not Grant Cardone. They’re very responsive and a lot of their little ponds will drive so much fucking traffic it’ll blow your fucking mind.

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I’m telling you this because well, much like milk, endorsements and social proof are best used fresh.

Also, to show you that, as I’ve been claiming, I have the attention and trust of some influential marketers and business owners in my little corner of the Internet, many of whom read these emails every day.

Also, because tomorrow is the grand and dramatic start of my “I endorse YOU” auction.

This is in fact the last email I will send out before the auction starts.

I’ve been talking about this auction for what seems like an eternity. And yet I’m still getting questions about exactly where and how this auction will happen.

The details are the following:

1. The auction will kick off tomorrow at 6pm CET/12 noon EST/9am PST.

2. It will happen inside my Daily Email House community.

I will create a new post to lay out exactly what’s on offer to be auctioned off.

Bids will go as comments under the post. If you are a Daily Email House member, you will be able to bid, if you so choose, by posting your bid as a comment as well.

3. The auction will go on for as long as it has life.

I have had a few dozen people express interest in bidding in this auction. Let’s see who actually will bid, and for how long.

Since I am offering to transfer my own credibility to you (as for my credibility, see above), and since I am guaranteeing the winning bidder to make all his or her money back, I am hopeful of brisk business. But as I wrote yesterday, success is far from certain, and in fact, the road is treacherous.

4. I’ll have a free bonus for you if you make any kind of a bid, even if it’s just $2. The goal is to make this auction fun and lively for as many of my readers as possible.

5. Oh yeah, there will also be a pool party. Did I mention that? I recently moved to a new apartment. I now have a pool. On my terrace. The dimensions are ridiculous (enough to maybe fit a fridge inside, and not much else) and it’s more trouble than use to me. But I have a pool.

Would you like to join me for the pool party? If so, again, doors open tomorrow at 6pm my time. Here’s where to go:

https://bejakovic.com/house

Nobody’s perfect: I give 4 stars to this new reviewer of my book

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Jerry: Osgood, I’m gonna level with you. We can’t get married at all.

Osgood: Why not?

Jerry: Well, in the first place, I’m not a natural blonde.

Osgood: Doesn’t matter.

Jerry: I smoke! I smoke all the time!

Osgood: I don’t care.

Jerry: Well, I have a terrible past. For three years now, I’ve been living with a saxophone player.

Osgood: I forgive you.

Jerry: [tragically] I can never have children!

Osgood: We can adopt some.

Jerry: But you don’t understand, Osgood! Ohh… [Jerry pulls off his wig] I’m a man!

Osgood: [shrugs] Well, nobody’s perfect.

Those are the closing lines of the greatest comedy of all time, as ranked by American Film Institute, namely, Some Like It Hot.

These lines came to mind because last night I checked the Amazon page for my new 10 Commandments book.

I published the book back in May, and though reviews were slow to come at first, I have amassed 46 reviews so far. Well, 46 ratings, from 1 to 5 stars, most of which don’t actually have any kind of review text beyond the number of stars.

So far, while I’ve gotten a couple 4-star ratings and even a 3-star, all the actual thoughtful reviews with written words were accompanied by 5 star ratings as well.

Until last night.

I now have a new text-based review, only 4 stars, which says:

“Book is 5 stars really but nothings perfect… This book seriously is a must read as you will understand at a deeper level human nature…”

What to say?

I give this reviewer 4 stars. I would give him or her 5 stars for the nice things said about my book… but nobody’s perfect.

In any case, if you STILL haven’t yet read my “must-read” book that will help you “understand at a deeper level human nature” — and you know who you are, and I know you are reading — then here’s where to find the number one comedy… and pickup… and con game… and hypnosis… and sales etc. book, as rated by the BFI, the Bejako Fund of Infotainment:

https://bejakovic.com/new10commandments

Anti-proof #1A

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Yesterday, I wrote an email wondering about a strange social proof conundrum:

Why do endorsements and testimonials sometimes act as powerful proof elements… while at other times they act as a red flag that signals the offer itself is unproven and iffy?

I didn’t have an answer I was convinced by, beyond shrugging my shoulders and saying, “because readers can basically sniff out if you’re coming from a position of power or not.”

I got a number of replies to yesterday’s email, from readers who both disagree with me and agree with me. For example, reader John McDermott thinks it all comes down to gut feelings:

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It obviously depends on the audience to a certain extent, but I think people make buying decisions largely from ‘gut feelings.’ That is, whether the offer invokes their defenses on some ‘spidey senses’ level. Or not.

Just as a salesman shouldn’t actually wear blue suede shoes, an ad shouldn’t show any ‘tells’ that the audience will perceive.

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On the other hand, a reader named Devd thinks it’s about structuring your copy in the right way:

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I think towards the end of the book, Gene Schwartz talked about something related to this in Breakthrough Advertising.

Like being the mind reader, and amply supplying the copy with claim-proof and other stuff as required.

And not blabbering about just proof or claims alone for too long, and having the right thinking process to switch as needed based on the thought process of your prospect after reading each line you write.

That’d probably help avoid the copy feeling too needy, I guess.

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A mysterious French copywriter or marketer, who keeps buying my offers under different names but goes by “Bro in Arms” in his emails, thinks it might not have anything to do with social proof at all:

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Or maybe it’s just a great product.

And like Elon Musk says in his biography, great products sell themselves through word of mouth.

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On the other hand, marketer Sean McCool, whose Persuasion by the Pint podcast I appeared on last Friday, thinks it’s the framing of the endorsement that matters:

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I think the speaker in the letter matters. If a “publisher” is talking about the guru and then shares testimonials about the guru in the letter, that is much more powerful and accepted than if the guru is the voice in the letter.

Thats why so many Agora promos use a publisher.

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And Maliha Mannan, who writes dailyish emails and sells courses over at The Side Blogger, offers an insider’s perspective:

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I have a hard time believing in testimonials, but I know I’m an outlier.

In most cases, as a buyer, a testimonial only works on me, regardless of whether it’s a testimonial about the person making the offer or the offer itself, when I have already developed a positive view of the seller. In that case, a testimonial of the offer itself comes off stronger than that of the person (because I already like the person?)…

On the other hand, as a seller of offers, I usually work with what I have. Since I’m pretty bad at asking for testimonials, most of what I have are things people have said in the passing, and most of these tend to be comments about me.

For example, “I like how you teach,” is an email after someone has taken a course. But it’s not exactly about the course itself.

On a more curious note, I get the best testimonials from fellow info-entrepreneurs. Maybe because we understand what it means to have a really good testimonial, we tend to give out the best testimonials ourselves.

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So? Are we any closer to unraveling this mystery?

I personally still don’t have an answer that convinces me. But perhaps some of the above comments gave you a good idea, maybe even one you can run with in your own marketing.

In any case, it was important to share these reader perspectives. That’s because daily emails should feel as much as possible as a dinner party, rather than as a sermon or a university lecture.

Since I end all my emails by promoting something, let me now point you to my Daily Email Habit service, which helps you write daily emails that feel like a dinner party, while at the same time getting people at the party to pay the tab at the end of the night.

I’ve been fortunate enough to have a good number of “fellow info-entrepreneurs” as subscribers to Daily Email Habit. I’ve got testimonials on the sales page from some of them, saying things like:

#1. “Fourth day in DEH. Turned the Elvis bullet into an email. Got a sale to my £170 course. So I’d say the investment has paid for itself.”

#2. “Within 5 minutes of getting your first ‘prompt’ in my inbox, I was cranking out my first email. Zero resistance.”

#3. “10 minutes going from sheer panic about what to write to a finished email building my expertise and selling my stuff.”

#4. “Exactly what I needed to get me thinking about my list.”

#5. “My best Black Friday yet… your service contributed to this result.”

If you’d like to find out more about Daily Email Habit, and see if it might make sales for you too:

https://bejakovic.com/deh/

Anti-proof #1

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A couple days ago, I wrote an email about an unused form of proof, namely testimonials and endorsements for the person selling, rather than for the product being sold.

I first spotted that in the super successful infomercial for the George Foreman Grill. Half the testimonials in the infomercial are for the grill itself. But the rest are for George Foreman himself, like this:

“If George is behind anything, that will be the best thing for America. George would never advertise nothing that’s not good for America.”

After I wrote that email, I got message from copywriter GC Tsalamagkakis, who wrote:

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I’ve seen a lot of people doing it. And I’m sure it works.

But it would have to be executed in a natural way.

Looking at my own reaction (and I may very well be the only one), when I just see those 2 types of testimonials mixed together, it makes me think that the person is desperate to add more social proof and will use any remotely-related testimonials they can find.

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GC’s comment made me think. He’s definitely not the only one to feel like this.

I have myself seen sales pages where only a few lukewarm testimonials are for the offer itself (“quite an acceptable sandwich”)… while the rest of the sales page is padded with other testimonials either for other products by same person (“amazing French fries!”), or just endorsements for the person selling (“the greatest fast-food visionary of our generation”).

On sales pages like this, extra endorsements don’t help much and can even hurt.

I know I have personally felt that such extra endorsements act as a kind of anti-proof element, as a red herring that’s more likely to put questions into my head than lull me into buying.

I asked myself what makes the difference. Why do “seller endorsements” work in the George Foreman infomercial… and don’t work on many sales pages?

I don’t have a clear answer. My best guess is that in one place the extra testimonials are coming from a position of strength, and in the other they are coming from a position of weakness, and that’s something we humans are good at sniffing out.

Maybe you have a better answer. If you do, I hope you will hit reply and enlighten me.

And if you want one more example to help you make you delve inside this profound mystery, I can point you to an effective sales page that features seller endorsements along with product testimonials.

The sales page in question is one for my Most Valuable Email course, and I say it’s effective because I’ve sold many, many copies of this course via this sales page.

The endorsements on this sales page, for me as someone who writes daily emails, come from people like Joe Schriefer of Agora Financial, Bill Mueller of Story Sales Machine, and Daniel Throssell of the Australia Throssells.

On the other hand, there are also a dozen product testimonials, which I’ve picked from a larger batch of positive customer feedback.

I’ve chosen to feature those specific testimonials either because they are particularly enthusiastic (“amazing,” “incredible,” and “more importantly, writing an MVE is fun”) or because the copywriter or marketer benefited from applying the MVE trick in their own or their client’s emails. A sample:

“My inbox is flooded with applause”

“The highest-converting single-email campaign sent to the non-buyers of all time”

“… made me make 5 times more the investment in MVE”

If you wanna see how I integrate both kinds of testimonials into my MVE sales page, take a look below. Just be careful that you don’t get sucked into buying the course itself. Here’s the link:

https://bejakovic.com/mve/

Exposed: Gary Bencivenga’s “100x its price” marketing investment

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I once heard Gary Bencivenga say—

But wait. First, let me do things properly, and first tell you who Gary is, in the odd case you don’t know, or remind you of the man’s accomplishments, in case you do.

Gary Bencivenga is widely regarded as the world’s greatest living copywriter.

That praise is based not on subjective impressions, but on hard numbers.

An executive at Rodale Press, a big direct response publisher, said that Gary never lost a split-run test when going up against other top copywriters.

An executive at Phillips publishing, another major direct response company, said that Gary had more winners than anybody else.

Gene Schwartz, a legendary copywriter and the author of the bible in the field, Breakthrough Advertising, summed it up by saying there are only four or five true masters of copywriting — and Gary is one of them.

With that intro, let me tell you what I heard Gary say once.

Gary said he advised a client, a publishing company, to purchase a small financial newsletter, lock stock and two smoking barrels, simply because of an enthusiastic testimonial the newsletter had gotten. (The author of that testimonial was a certain Warren Buffett.)

So great, says Gary, is the value of really convincing proof.

Going by that logic, I am hereby putting in my offer to buy Lawrence Bernstein’s Ad Money Machine — the entire site, all the content, and the domain. I am doing this based simply on the following testimonial, which comes from Gary Bencivenga himself:

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One of the secrets I teach copywriters and marketers who want to be more successful is to be sure they read a great direct response ad every day.

But where do you find an almost limitless supply of great ads to be inspired by?

The best source I have ever found is Lawrence’s site. I’ve been writing copy for more than 40 years now, and I still do my ‘ad-a-day’ thing, just to keep sharp.

I never fail to be inspired with new ideas when browsing through Lawrence’s collection of ads. I would gladly have paid him ten times, even 100 times its price. Investing in your own knowledge is always the greatest investment you can make, and this is one of the smartest ways to do it.

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I don’t know how much Gary paid to get Lawrence’s daily serving of a great response ad.

I do know I paid Lawrence $97 per month for it for a long time, and then I paid him $997, last year, in one lump sum, for a lifetime subscription.

You, however, can get the same lifetime subscription I paid $997 for, the same subscription that Gary says is “one of the smartest ways” to invest in yourself, and you can get it for free.

You can get it for free as part of the “Unannounced Bonus” promo I am doing for my Copy Riddles program this week, which runs until this Sunday at 12 midnight PST.

For more info on Copy Riddles, or to invest in yourself before this deal disappears:

https://bejakovic.com/cr/