One of the most personally useful emails I ever writ up went out with the subject line, “Send me your praise and admiration.”
That email was about something I’d noticed in the famous and immensely successful infomercial for the George Foreman Grill — aka the Mean Lean Fat-Reducing Grillin’ Machine.
What I noticed was that only half the testimonials in that infomercial talked about how great the grill is, and how well it cooks, and how the hamburgers come out delicious.
The other half of the testimonials were just about George Foreman, who really had nothing to do with the grill except that he allowed his name and his signature to be added to it.
So that was the first underused kind of social proof I spotted:
Testimonials that simply sell the person who’s selling.
The other kind of underused social proof I noticed last summer during an affiliate promotion I ran.
I noticed that whenever I featured a message from someone who had just bought via my affiliate link, more people would buy. Even if that comment said nothing spectacular about the offer they had just bought. In other words:
Simple proof that others were buying right now drove still more sales.
And on that note, this morning I woke up to several new notifications that I’d made affiliate sales of CopyHour. And I also saw emails from people who had bought, asking for their bonuses, including this message from a reader named Michael:
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Hi John,
I hope all is well on your end!
I just wanted to reach out and let you know I signed up for Copy Hour. I have to say, I’ve seen it offered before but your Red-Hot Copywriting Bundle is what sealed the deal.
Thanks for the value you bring to the community.
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About that Red-Hot Copywriting Bundle…
I am closing my promo of CopyHour tonight at 8:31pm CET — less than 8 hours away. If you join CopyHour before then, using my affiliate link below, I’ll also give you access to the following five free bonuses — code-named Red-Hot Copywriting Bundle:
#1. Copy Zone (price last sold at: $100). My 175-page, A-Z guide on the business side of copywriting, from getting started with no experience or portfolio, all the way to becoming an A-list copywriter. Only ever sold once before, during a flash 24-hour offer in March 2023.
#2. Most Valuable Postcard #2: Ferrari Monster (price last sold at: $100). A deep dive into a single fascinating topic — code named Ferrari Monster — which I claim is the essence of all copywriting and marketing. Get the Ferrari Monster right, and almost everything else falls into place.
#3. Copy Riddles Lite (price last sold at $99). A slice of my Copy Riddles program, proportionately priced. Try yourself against legendary A-list copywriters like Gene Schwartz, David Deutsch, and Clayton Makepeace — and in the process, implant new copywriting skills into your brain.
#4. Horror Advertorial Swipe File (price last sold at: $100). A zip file with 25 PDFs, featuring the original copy for 25 of my horror advertorials. These advertorials pulled in millions of dollars on cold Facebook and YouTube traffic, and sold everything from fake diamonds and dog seat belts, to stick-on bras and kids’ vitamins.
#5. 9 Deadly Email Sins (price last sold at: $100). 9 lessons distilled from my expensive and exclusive one-on-one coaching sessions with successful business owners and marketers.
I sold each of those bonuses at the prices listed above. When you add all those prices up, you get a total of $499 in free bonuses. This happens to be more than CopyHour currently sells for.
Again, the deadline to get these bonuses is tonight, 8:31pm CET. If you want ’em, you’ll have to join CopyHour before then.
For more info on that, take a look at Derek’s writeup of how CopyHour works:
https://bejakovic.com/copyhour
P.S. If you do join CopyHour, write me and say so. Also write me in case you already have bought via my affiliate link. The affiliate portal only lets me see the first name of who’s bought and not the email. So write me and say you bought, and I’ll send over your bonuses.