Daniel Throssell offers a thought on my CopyHour promo

This morning, I started my final-day email barrage promoting CopyHour. In reply to my last day’s first email, I got a message from Australia’s best copywriter, Daniel Throssell, who wrote:

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Can I offer a thought?

If it were me I’d make more of a big deal of how little a burden your extra training will add to the not insignificant time burden of doing CopyHour.

I get the feeling one of the big objections to a program like CopyHour is the massive time & work commitment it entails, and buyers will (justifiably or not) use that as a reason to excuse themselves from the promo. I think a five-bonus stack does you no favours in that regard. But it looks like mostly small, punchy stuff … so you might do well to emphasise each time that it only adds (say) 1 hour of total time to get the benefit of all those bonuses.

Of course it may be presumptuous of me to say that to you, but it was just a thought I had when reading this.

Good luck!

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As Daniel tends to do, he makes a good point above.

There are two costs to any kind of product. One is the price you pay up front. The other is the effort and time to actually consume or use the beast.

Info product owners often think that the more mere tonnage they pile onto their offer, the better it will sell. But I have personally been turned off by offer smorgasbords that made me think, “Ugh, who’s got the stomach to swallow all those mixed meats…”

So let me take and apply Daniel’s advice:

The core promise for CopyHour is “write six & seven figure copy in the next 90 days.”

Yes, getting there will require work. It’s there in the name — CopyHour.

I encourage you to sign up to CopyHour if you plan to do the work, since that’s the only way to actually get the promised benefits in those 90 days.

If you do decide to join CopyHour today, and you do so before 8:31pm CET using my link below, I will also give you a free bonus, which I’ve taken to calling Red-Hot Copywriting Secrets. This is a bundle of five bite-sized offers which I’ve previously sold for a total of $499.

I won’t overwhelm you now by talking about what each of the five offers is about. I will say that you can use three of these offers as references, meaning you reach for them when you need to, at a cost of just a minute or two of your time.

The remaining two offers inside Red-Hot Copywriting Secrets will take you under an hour total to consume and benefit from — and I have worked hard to make those trainings entertaining as well as valuable.

And now the deadline, always the deadline…

Less than 5 hours remain before I close down my CopyHour promo. If you’d like to get in before then, take a gander now at the CopyHour landing page:

https://bejakovic.com/copyhour

P.S. If you do join CopyHour, write me and say so. Also write me in case you already have bought via my affiliate link. The affiliate portal only lets me see the first name of who’s bought and not the email. So write me and say you bought, and I’ll send over your bonuses. Like a reader named Esat who just wrote:

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Hey John!

Just finished buying the CopyHour program by using your affiliate link. Thanks for this – I’d have never seen it if I wasn’t a big fan of you & read your emails.

Please send over my bonuses when you get a chance, thanks.

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