Offers

Creating value out of things that others would never think of

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I’m at the airport as I write this, on my way to Budapest, my former home, for a reunion with friends I had when I lived there a long time ago.

Right now, I’m sitting on a tiny stool at an airport restaurant, about to bite into a refrigerated airport sandwich, crowded on the one side by a pushy French couple and on the other by cleaning woman with a large broom.

That’s the good part of my current trip.

The bad part is that I just spent 25 minutes waiting in line for the privilege of paying 48 euro to get my boarding pass.

I’m flying low-cost, and I didn’t check in online before the three-hours deadline mandated by this low-cost airline. When I tried to check in online a few hours ago, I was told I would have to do it at the airport, and pay.

It’s annoying when this happens on a low-cost flight, and yet it is instructive.

The fact is, all kinds of things can be turned into value that normally aren’t.

It feels petty when low-cost airlines do it, but it can be done in ways that don’t feel petty, but in fact feel the opposite — generous, exciting, convenient.

Imagine you’re buying a house.

Nominally, you’re paying for the keys and the right to move in.

You can buy a “low-cost” house, which gives you the keys and the right to move in, but which doesn’t have lightbulbs, windows, or running water, and you have to pay extra for those.

Conversely, can buy a “premium” house, which gives you not just the bare keys and the right to move in, but which has been furnished by an interior designer, comes with a concierged security service, and has a fridge stocked with food from Whole Foods.

Ultimately, it’s the same business practice, the only difference is the positioning of your business as upmarket or downmarket.

Maybe you’re munching on your own refrigerated sandwich right now and mumbling, “Right right…”

… but maybe you don’t see how this idea from real estate and the airline industry can apply to what you do, specifically to creating offers that you can sell to your audience.

For that, I’d like to invite you to sign up for a trial to my perennial recommendation, the Royalty Ronin community.

Travis Sago, the guy who runs Ronin, is the best person I have ever seen at creating value out of things that others would never think of.

Right now, Travis is preparing to auction off a year of a SaaS, which he is promoting as an affiliate.

In other words, Travis will ask people how much they would pay… to have him pay their bill for a year of this software service.

How do you possibly auction off something not unique, with a known and fixed value? And how do you auction it off for 5x, 10x, 20x of what it is currently selling for on the website of the SaaS company?

For that, I invite you to sign up to Ronin, and to follow along as Travis proceeds to build up his premium offer, out of elements that might seem like air to you right now:

https://bejakovic.com/ronin

help

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Maybe you can help me?

All day long, I’ve been trying to come up with a sticky way to think about the difference between:

1. A business built on predictable income, where 60% or more of your desired income each month is covered with near certainty on the first of the month, by things like continuity and subscription offers, retainers, regular work with long-term clients, or payments on payment plans, and

2. A business completely lacking predictable income, where close to 0% of your monthly income is certain in advance, and each month is a series of scores or cash grabs, whether that’s launches, promos, or one-off work with new clients.

I’ve been thinking and thinking, pondering and pondering, summer autumn winter spring.

How to present this distinction in a more succinct, immediately understandable way?

My best idea so far is an analogy to two famous makes of car.

I thought to call the first type of business, the business built on predictable income, a “Rolls-Royce business.” That’s coming the famous David Ogilvy headline:

“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”

In other words, even at high speed income, there’s not a lot of noise, stress, or smoke in a Rolls-Royce business. It’s very efficient, comfortable, and even conservative. It’s likely to stick around for a long time, just like Rolls-Royce the company, which has been in business for 120+ years.

The other kind of business, completely lacking in predictable income, I though to call a “DeLorean business.”

DeLorean, you might or might not know. was an 80s sports car, which was only produced for two years. Today it’s only really known because it was used in the “Back to the Future” movies.

DeLorean was flashy with its gull-wing doors and low profile. It was also unreliable, uncomfortable, and ultimately led the company to bankruptcy. As Car and Driver magazine put it:

“Hopping, darting, and corkscrewing motions are not the stuff of confidence.”

I don’t know though.

What do you think of this analogy?

Does it carry the emotional impact I want it to have, if I’m trying to promote the stable and comfortable Rolls-Royce biz at the expense of the flashy and unstable DeLorean biz? Or are the gull-wing doors and the Back to the Future association too positive, and does a DeLorean biz sound too cool to give up?

Please hit reply and let me know what you think. Or let me know if you have a better sticky way to present the difference between a “predictable income biz” and an “uncertain cash grab biz.”

Thanks in advance.

How to get your audience to engage after years of passive lurking

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In this email, I will tell you how to get your audience to engage after years of passive lurking. Or rather, I will tell you how modern Renaissance man Tom Grundy done it.

Tom, as you might know if you are a careful reader of my emails, is a high-powered London banker.

Tom is also the father of someone I only know as “Baby Grundy” (now “Toddler Grundy”)… a half-marathon runner… a semi-professional poker shark… a competitive chess player… a card magician… an avid book collector… and the author of a great daily email newsletter, on topics of self development and happiness and career satisfaction.

Earlier this year, Tom took part in a Most Valuable Offer cohort I ran, where I offered to help list owners plan, sell, and run a paid live workshop to their list. After it was all said and done, Tom wrote me to report on the results:

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I ran Reclaim Your Evening last night. I had eleven people buy the offer so $1k in total which I’m counting as a big win. Every email I sent made at least one sale, which was very cool, and I also had people buying who’d been on my list a couple of weeks and others who’d been on my list a couple of years (and this was the first time they’d interacted with me/bought something from me) so also very cool. So thank you!

 

One thing I realised was that I probably needed the accountability more than I thought I did ☺️

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Like I wrote last week, you can write the engagingest, fascinatingest content in the world, and it still won’t matter much, not unless you have an exciting offer to lead into.

Tom’s case study above is proof for that.

Tom writes great daily emails. Has been for years.

For a long time, Tom was promoting a “waiting list for his coaching program” at the end of his emails. That’s better than nothing, but it was not reason enough for folks on his list to actually take any action.

But one exciting and relevant Most Valuable Offer later, and Tom had 11 sales, new buyers, and engagement from people who have been on his list for years, but who never interacted or bought anything from him before.

Since running his Most Valuable Offer, Tom has launched a group coaching program as well as a 1-1 coaching.

I don’t know if these are directly tied to the Most Valuable Offer he ran and to the leads/buyers he got from that. But to my mind, there’s little doubt that the momentum of a successful Most Valuable Offer can be motivating and can juice you into activity and open up opportunities that were completely unimaginable just weeks before.

This coming Wednesday, September 2, I will hold a live paid workshop, a Most Valuable Offer of my own, about how to plan, sell, and host Most Valuable Offers.

In his message above, Tom mentions accountability, which was part of the Most Valuable Offer cohort I ran in April.

If you like, at the end of Wednesday’s training, I will give you an opportunity to get my direct support and help and accountability for running your own Most Valuable Offer, if you want ’em.

Whether or not you take me up on that, I will give you the essence of what I have learned so far about running successful and client-pleasing Most Valuable Offers, based on my own experiences and my work with coaching clients.

Wednesday’s training happens at 8pm CET/2pm EST/11am PST, and again, the date is September 2.

Yes, there will be a recording if you cannot make it live. But you’re sure to get more out of it if you can join me on the actual call.

Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.

If you’d like to sign up and learn how I run Most Valuable Offers, to engage both my readers and myself, and how you can too:

https://checkout.bejakovic.com/most-valuable-offer/

$7,679 from an 8-person, 2-hour live training

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Last April, I ran a Most Valuable Offer implementation cohort, in which I worked with a handful of business owners to help them launch and run their own paid live training, which I call a Most Valuable Offer.

One of those was AI-agency owner Ryan Lemos, who decided to put on a live 2-hour AI implementation workshop, which he promoted inside some mastermind he is a member of. The results of that Most Valuable Offer, in Ryan’s words:

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I ran one workshop; the $97 one. Had 8 people enroll, of which 7 paid and 1 attended free (had to do a client a favor :). So that was $97×7 = $679.

Converted 2 of them to my 3-month BOT offer (Build-Operate-Transfer) at $3500 upfront.

That’s $3500×2 = $7000.

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I told Ryan he can run this Most Valuable Offer regularly. I don’t know the size of his list, but I figure that with a bit of hustling in groups he’s a part of, he can run this Most Valuable Offer every month, get a few people in the live training, and if the numbers above hold, convert a quarter of them into his $3,500 offer.

Hell, at those numbers, it would make sense to run cold traffic to this workshop.

That might be something for you to consider.

Here’s something else for you to consider:

Next Wednesday, September 2, I will be running a Most Valuable Offer of my own, showing you how to sell and run Most Valuable Offers.

At the end of Wednesday’s training, I will give you an opportunity to get my direct support and help running your own Most Valuable Offer, if you want it.

Whether or not you take me up on that, I will give you the essence of what I have learned so far about running successful and client-pleasing Most Valuable Offers, based on my own experiences and my work with coaching clients like Ryan above.

Wednesday’s training happens at 8pm CET/2pm EST/11am PST, and again, the date is September 2, next Wednesday.

Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.

If you’d like to sign up and learn how I run happy Most Valuable Offers, and how you can too:

https://checkout.bejakovic.com/most-valuable-offer/

Last call for Fast Revenue Laser Coaching (and my bonus)

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This is the last email I will send to promote Rob Goyette’s Fast Revenue Laser Coaching along with my “I help you” bonus.

Rob’s Laser coaching Offer will go on after tonight, and will continue to be a worthwhile investment. But my promo ends tonight, Sunday, at 11:5pm EST, at which point my bonus disappears, never to be repeated again.

I once listened to a seminar by legendary direct marketer Dan Kennedy in which Dan, an inveterate gambler, helpfully advised one of his seminar attendees:

“You gotta make a bet at least once a day! You could be walking around lucky and not know it.”

I’ll make the same argument for making a $1k+ offer to your list.

You gotta make a $1k+ offer to your list at least once a month. You might have people on there who would happily pay you a thousand dollars or more, and not know it.

Like I’ve been saying the past few days, Rob’s Fast Revenue Laser Coaching is the best and easiest method I know to create a $1k offer that 1) sells and 2) makes sense to deliver for $1k.

If you’re curious about it, here are the details about it, one last time.

The offer:

Rob Goyette’s Fast Revenue Laser Coaching program.

The promise of Rob’s Laser Coaching is to add money to your bank account, fast, even by the end of this week. Previous experience and success with coaching are optional.

I put Rob’s Laser Coaching system into action myself last winter.

I proved to myself it works.

I am now happy and even eager to recommend it to you. Tons of people on my list and in my Skool group don’t have an offer at the $1k mark, and their lists and businesses would be transformed if they did. Rob’s Laser Coaching program legitimately fixes that.

My bonus:

Rob’s Fast Revenue Laser Coaching sells for $997.

My bonus, if you take me up on this offer, is my ongoing 1-1 support until you make your first $997 with your own Laser Coaching offer. That means getting just ONE Laser Coaching client, and it’s very doable.

To make sure it’s not only doable but that you actually do it:

We’ll get on an initial call, to see where you’re at and how best to proceed.

After that, you get access to me over email, as often as you like, on any Laser Coaching related topic, with the goal of moving you forward to signing coaching clients and making your money back and then some.

I’ll help you with your offer, your copy, or you deliverables. I will also be there if you simply need me to tell you that, yes, you’re okay to take the next step forward.

The sales mechanism:

Rob sent me several options for selling Fast Revenue Laser Coaching: a sales page, a downloadable report, a recorded webinar.

I normally sell affiliate offers direct to the sales or even order page.

I also normally hate webinars.

In this case, I will send you to the webinar, and I will in fact insist that you watch it. (I went through it myself just now.) The reason why:

Like I said, Fast Revenue Laser Coaching costs $997. That’s a significant amount.

If you are considering buying this offer, it’s worth 27 minutes of your life to sit through Rob’s presentation about it, and get informed about what you’re buying, and make an informed choice whether or not to buy it.

I’m making your watching this webinar a condition for taking me up on my bonus. (I will simply ask you if you have watched in full, and I will rely on your scout’s honor to tell me the truth.)

Rob’s webinar lays out his entire system in 5 steps. You can go through the webinar if you like, get a clear idea of what Rob’s system is, and run with it.

Of course, you won’t get the implementation specifics, templates, etc. I believe the full system, with all the details and resources that Rob’s experience provides, is worth $997, in order to get better results and to save time.

Once again, this is a recorded webinar.

Quite pleasantly, Rob is open about that fact right at the start.

There’s none of the usual webinar fakery and time wasting: “Where is everybody from? Oooh Ann is from Connecticut… and Mike is from Baltimore… welcome Mike…”

None of that.

You also don’t have to wait 7 mins and 32 seconds until it starts. You can watch right away, and simply find out if this is for you or not, without any fluff.

Once again, this offer ends tonight, Sunday, at 11:59pm PST.

If you’re interested in having a coaching offer that sells, and you want to get my 1-1 support making your first $997 with Laser Coaching, here’s where to go:

https://bejakovic.com/laser

How to grow your list 74 times more easily

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A couple days ago, a business owner I am coaching sold a 4-figure offer to his list for the first time. He wrote me over DM to say:

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By the way this is the highest ticket offer I’ve ever sold. I can’t believe I’d need to sell 74 people on my previous low-ticket offer to equal this.

I mean

I suppose that’s how math works

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Once upon a time, I heard a clever insight:

If you think you have a list growth problem, what you really have is an offer problem.

Think about it.

When you can reasonably hope to make a $1k sale each time you send an email, even if you have just 100 subscribers (a 1% conversion rate), growing your list to 1,000 or 10,000 subscribers becomes much easier.

When you can make good money even from a small list, then:

* You are more motivated to go out and network and get on podcasts and pump out content to get more subscribers

* You can afford to pay for ads, and the ads don’t have to be perfect to still work

* You can find partners who will happily tell their audience about you, in exchange for a cut of that good money that you’re making

If you think you’ve got a list growth problem, the way I figure, you’ve now got two options.

Option one is to nod and file this away into your mental folder of “worthwhile ideas to consider and to come back to at some point in the future.”

You can deal with the issue of creating a $1k offer in a couple weeks, or after Labor Day, or next year. After all, it’s summertime now, you’re prolly taking it a bit easy, and you might have other things on your mind.

Option two is to deal with this now. And NOW is a particularly good time for you to deal with this issue, not only because you can benefit now instead of later, but because now you can get my help.

Until tonight, Sunday, at 11:59pm PST, I am promoting Rob Goyette’s Fast Revenue Laser Coaching, the best and easiest method I know to create a $1k offer that 1) sells and 2) makes sense to deliver for $1k.

And as part of my promo, I’m offering to help you implement Rob’s system until you make $997 from it. For the full details:

https://bejakovic.com/announcing-fast-revenue-laser-coaching-and-my-bonus/

Announcing: Fast Revenue Laser Coaching (and my bonus)

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The offer:

Starting today, I am promoting Rob Goyette’s Fast Revenue Laser Coaching program.

The promise of Rob’s Laser Coaching is to add money to your bank account in $1k chunks, fast, even by the end of this week. Previous experience and success with coaching are optional.

I put Rob’s Laser Coaching system into action myself last winter.

I proved to myself it works.

I am now happy and even eager to recommend it to you. Tons of people on my list and in my Skool group don’t have an offer at the $1k mark, and their lists and businesses would be transformed if they did. Rob’s Laser Coaching program legitimately fixes that.

My bonus:

Rob’s Fast Revenue Laser Coaching sells for $997.

My bonus, if you take me up on this offer, is my ongoing 1-1 support until you make your first $997 with your own Laser Coaching offer.

We’ll get on an initial call, to see where you’re at and how best to proceed.

After that, you get access to me over email, as often as you like, on any Laser Coaching related topic, with the goal of moving you forward to signing coaching clients and making your money back and then some.

I’ll help you with your offer, your copy, or you deliverables. I will also be there if you simply need me to tell you that, yes, you’re okay to take the next step forward.

NB: I would love to sell a million copies of Rob’s Laser Coaching program.

At the same time, I do NOT want a million people to get on 1-1 calls with, or get millions of regular emails that I have to reply to.

That’s why I have set a private RESERVE number for how many folks I am extending this bonus to (first come, first served).

If I hit that reserve number, I will send out an email to announce this bonus is now off the table.

Until that happens, the bonus is live.

(If my 1-1 help and support is a primary consideration for you whether or not you get Fast Revenue Laser Coaching, and you’re worried that might have missed my email in which I announce the bonus is gone, email me directly before you buy and I will tell you whether my bonus offer is still good or has disappeared.)

The sales mechanism:

Rob sent me several options for selling Fast Revenue Laser Coaching: a sales page, a downloadable report, a recorded webinar.

I normally sell affiliate offers direct to the sales or even order page.

I also normally hate webinars.

In this case, I will send you to the webinar, and I will in fact insist that you watch it. (I went through it myself just now.) The reason why:

Like I said, Fast Revenue Laser Coaching costs $997. That’s a significant amount.

If you are considering buying this offer, it’s worth 27 minutes of your life to sit through Rob’s presentation about it, and get informed about what you’re buying, and make an informed choice whether or not to buy it.

I’m making your watching this webinar a condition for taking me up on my bonus. (I will simply ask you if you have watched in full, and I will rely on your scout’s honor to tell me the truth.)

Rob’s webinar lays out his entire system in 5 steps. You can go through the webinar if you like, get a clear idea of what Rob’s system is, and run with it.

Of course, you won’t get the implementation specifics, templates, etc. I believe the full system, with all the details and resources that Rob’s experience provides, is worth $997, in order to get better results and to save time.

Once again, this is a recorded webinar.

Quite pleasantly, Rob is open about that fact right at the start.

There’s none of the usual webinar fakery and time wasting: “Where is everybody from? Oooh Ann is from Connecticut… and Mike is from Baltimore… welcome Mike…”

None of that.

You also don’t have to wait 7 mins and 32 seconds until it starts. You can watch right away, and simply find out if this is for you or not, without any fluff.

If you’re interested in having a coaching offer that sells, and you want to get my 1-1 support making your first $997 with Laser Coaching, here’s where to go:

https://bejakovic.com/laser

Fantastic copywriting skills considered harmful

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Point 1:

A couple days ago, I asked people in my Skool group what offer they want to make to their list in the next week.

Many of the folks in my group are copywriters, and many of those who aren’t copywriters by trade still know a lot about copywriting because they do marketing for their own businesses.

When I asked about offers, there was talk of things like:

* 1-1 coaching

* Courses, full or condensed

* A research system

* Longform sales pages

* 5-minute trainings and hour-long workshops

* Order bumps

Point 2:

Today, I went into Travis Sago’s Royalty Ronin community.

I am a paying, card-carrying member of Ronin. I’ve been making a habit of promoting it, and and easy way to promote it is simply to go in there every week and see what’s up.

Today, I saw a post by Travis about auctions, specifically about a recent auction that made $50k in 24 hours. Here’s the relevant bit, relevant to that offers discussion above, and relevant if you sell online:

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Because the Fun Auction…

Does NOT require fantastic copywriting skills.

The CORE is…

Get ______________! Bids start at $1.

The BLANK is something they REALLY, REALLY WANT, which is worth far more than $1.

It’s funny to me…

That TRAINED copywriters fuck this up more than newbies.

NOBODY WANTS a proven system, coaching, 1:1, orthodontist services, drills or an AUCTION BTW!

If what’s in the blank…for $1…doesn’t make their HEART do a flip…find something that will squirt dopamine into the lizard brain.

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Travis is saying you don’t need fantastic copywriting skills to sell VIA AUCTION, and that copywriting skills might even be harmful.

I’d add that this goes way beyond auctions.

I’ve seen people with a lot of copywriting skill, whether professional copywriters or business owners, who have spent tens of thousands of dollars to learn copywriting, do a terrible job of selling online.

Most often, the reason why they are so terrible at selling is what Travis says above. They focus on couldn’t-care-less deliverables rather than outcomes that make people’s heart do a flip. (I’ve made this mistake myself, btw, plenty of times.)

Point 3:

Last December, I ran an auction in my Skool group that pulled in $31k in 24 hours, and that could have legit pulled $70k+ had I just taken the money that was offered me.

The reason that auction popped was, like Travis says above, the BLANK that people REALLY, REALLY WANTED.

When I polled for interest in my blank, I got about 50 people saying they would bid to get it, with 6-7 people saying they would bid whatever it takes to win. A couple of people even said they might take out a zero-interest credit card to be able to bid enough to win (I discouraged this, even if it was said in jest).

Lemme wrap this up.

If you have an audience and a working offer, my ongoing offer is to help you run an auction, and do everything:

* Craft a HEART-FLIPPING auction offer

* Come up with post-auction offers that move those deliverables you got and focus on, the 1-1 coaching, the courses, the 5-minute trainings and hour-long workshops

* Write all copy (I’ll keep my fantastic copywriting skills in check)

* Run and manage the auction itself

* Sell, sell, sell after, to the people have raised their hands by bidding

IMPORTANT: I charge nothing up front. For every $10,000 I send you in sales, shoot over $2500 to me AFTER the money is in your bank account.

If you’re interested, hit reply and we can talk more.

And if you don’t have an audience or a working offer, specifically if you’re a working copywriter…

… you would be served well by seeing how Travis creates and presents his own offers.

It will make you into a more valuable copywriter, and clients will be willing to pay you much more, and will fight to keep you working with them… instead of you having to chase them for a little gig here or maybe there, today and maybe again in five months’ time.

But more important, if you get good at creating offers, then when you try to sell your own stuff, you will have a real shot of getting 50 people to reply YES and even a few people who say they will pay whatever it takes… rather than hearing crickets, seeing tumbleweeds, and feeling the chill of a desolate wind.

I’ve learned more about offers from Travis than anybody else.

If you wanna learn something also, Travis offers a 7-day free trial to Royalty Ronin. 7 days is not long, but it’s enough to pick up one or two good ideas that you can implement for your client (or yourself) today, and it can give you a sense if Ronin is for you. If you’re interested:

https://bejakovic.com/ronin

People are buying

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Two days ago, I launched a new experiment offer called Daily Emails 101.

I’ve been intentionally vague in my emails about what this offer is, what’s inside, and how much it costs. I’ve reserved that for the sales page.

Here in this email, I’ll tell you this:

The sales page is selling, and people are buying. So far, 27.2% of the people who have hit this page have bought Daily Emails 101. Here’s what some of that have written me after they bought. First, from a curious and patern-interrupted reader:

“Whatever you are doing, you got me super curious. I have never seen something like this. Talk about a pattern interrupt. Now I can’t wait for the rest of this story am in 😅“

Second, from a long-time customer who is now flirting with buyer’s remorse:

“It was a tough decision – that’s a lot of money. Sure hope it’s worth it…. Seriously though – I’m stoked. Thanks, John.”

Third, from a copywriter looking to get back to the basics:

“Thanks John! Excited for this offer, I just purchased it… feel like I definitely needed this and need to get back to the basics. Looking forward to implementing this and sharing my results.”

Do I have you intrigued? Would you like to get the full details on Daily Emails 101? Are you strong enough to resist the siren-pull of the order form linked to on the following sales page?

There’s only one way to find out. If you are game:

https://bejakovic.com/de101/

A non-zero amount of sales

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This morning, I woke up to a ThriveCart sale notification.

“What’s this?” I said. I ripped it open like Dudley Dursley ripping open his 36 Christmas presents.

The notification revealed its secrets, and told me the new sale I made:

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Emails That Did Well – $79

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“Emails that did well” is an offer made earlier this week, in one email only.

After I made that offer and sent that email, I got a reply from expert email marketer and superior fractional CMO Nick “Jolly” Bandy, who wrote:

“Actually laughing my ass off reading this. So you are selling the SAME bonus stack as last week… without the main offer…for the same amount of money…and this will most likely make a non-zero amount of sales.”

Yes, it’s pretty much like Nick says, minus the laughing.

I first offered “Emails That Did Well,” plus all the free bonuses eventually included with it, as free bonuses to an affiliate offer.

After the affiliate offer closed, I offered the same bonuses for $79, which happened to be the price of the affiliate offer.

And I made a non-zero amount of sales as a result. As for how non-zero?

That’s for me to know and you to find out, at least if you have gotten yourself access to my Emails That Did Well document.

But before I send you to a page that outlines all the details of that offer and possibly entices you to buy it, a bit of marketing insight:

The first email I ever wrote to my list on the topic of positioning came in 2020.

In that email, I compared your positioning to a spear, which needs to have a very small and very sharp point, in order to pierce your prospect’s thick defenses (his skull) and lodge in the soft gray matter inside.

The thing is, if you fuse together several very small and very sharp points, they lose their “very small” and “very sharp” qualities.

Your positioning becomes less like a spear, small and sharp, and instead becomes more like an iron, flat and heavy.

An iron will hurt somebody if you throw it at their head, but it won’t pierce anything or create any kind of new understanding.

In short, positioning is not additive. A plus B plus C is not always greater than A alone, and often it is less.

That’s why a non-zero amount of people have taken me up on the Emails That Did Well offer.

If you’d like to get that offer, so you can find out how well that email has done so far, and to keep track of my other successful emails, now and in the future, here are the full details:

https://bejakovic.com/announcing-emails-that-did-well/