Offers

Do you have a new plan for copywriters to get clients?

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Do you have a new plan for copywriters to get clients?

If so, I’d like to promote you.

One thing that always gets a good response from my list is a new plan for copywriters to get clients. A few examples:

* Using AI-generated advertorials to get ecom clients (the 1 Person Advertorial Agency, which I promoted back in January)

* Using direct mail to get and deliver on revshare deals (Doberman Dan’s offer, which I talked about last month)

* Using Instagram outreach to get email copywriting clients (copywriter Logan Hobson once gave a presentation on this for members of my Daily Email House community)

* Going into a secret cave that nobody knows about and coming out with a legit DR job, up to and including a copy chief position (more on this soon)

So lemme ask you…

Do you already have an offer about an exciting new plan for copywriters to get clients?

If so, I’d like to promote it.

Do you not have such an offer, but you have a cool way of getting clients that’s working well for you?

If so, I can help you turn what you know into an offer, and make that sweet “zero delivery” money, and become a bizopp guru (ok, we can skip the last part if you really hate the idea).

Do you neither have an offer nor a new plan, but you know somebody who does?

If so, I’m happy to pay you a finder’s fee for putting me in touch with that person.

In any of these cases, hit reply, and let’s talk. Thanks in advance.

 

Last call for chocolate-chip Most Valuable Offer

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Last night while making dinner, I was listening to a documentary about the 1980s action blockbuster Die Hard. The director, John McTiernan, said:

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I’d done a movie with [producer] Joel Silver. It’s called Predator. He sent me this script. I sent it back. I said, “Thanks no.” Cause it was a terrorist story! It was terrorists take over a building and now we’re gonna wipe out terrorists. There’s no fun in terrorism. There’s no joy in it. And I said, “Couldn’t we make this a robbery?” Everybody likes robbers. You can have fun. Even a bad robber is fun.

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Die Hard did end up being a movie about terrorists taking over a building.

But McTiernan and company managed to squeeze quite a bit of fun out of that, and so McTiernan’s point still stands:

If you’re gonna do something, you might as well make it fun, even a joy, for both yourself and the audience.

Today is the last call for Most Valuable Offer.

We — meaning the people who have already signed up and I — will kick things off this Wednesday, just two days from now.

I want to talk to anyone interested before they sign up to make sure I can be of use to them, and that’s why today is the last call.

The public goal of Most Valuable Offer is to launch a paid live workshop to your list by the end of April, with my direct help, guidance, and feedback.

The secret goal of Most Valuable Offer is to make your live workshop fun.

Of course, you don’t have to make it fun. But why not? It’s not hard to do, and it will be more enjoyable this way for both you and your audience.

Plus, if it’s fun, it will make it more likely they pay attention, put your info into action, and profit from it. And all that makes it more likely they come back to you for more help, many more times in the future.

In case you are interested in joining us for Most Valuable Offer, the time is NOW. For the full chocolate-chip info so you can make your decision:

https://bejakovic.com/mvo

The 6 most costly offer launch mistakes

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Tragically, you may be making two or three of these mistakes costing you hundreds of thousands of dollars:

#1. Building your offer without a killer proof element at its core

Credit goes to A-list copywriter Gary Bencivenga for this. Says Gary, “Salespeople sell more when they’re true believers, and so do copywriters.”

Good news: If you’re launching your own offer, you can make sure you become a true believer by building your offer around a killer proof element. (It will help persuade your prospects, too.)

#2. Failing to tie the offer into money in multiple ways

We all need to be able a story we can tell ourselves for why we do what we do, including why we spend money. So make it easy for your prospects to tell themselves the story, “This will make me more money than I spend, in multiple ways, possibly even as soon as I buy.”

(By the way, this doesn’t apply just to “make money” offers.)

#3. Putting too much into the offer

It can dilute the offer and can lower its perceived value. But also…

#4. Omitting an upsell

… unless your front end offer will extract as much money as you ever hope to get out of your prospects, then you need something else to sell them.

Better do it now, when people have told you that they are motivated to solve a specific problem, rather then later, when that problem either becomes too big or too familiar for them to do anything about any more.

This coming Wednesday, I will kick off what I’m calling Most Valuable Offer.

In a nutshell, I will help a small group of list owners launch and sell a paid live workshop to their lists before the end of April.

I’ll help the folks who join me avoid the mistakes above, as well as other mistakes like #5 – Making your upsell irrelevant to the launch offer and #6 – Committing to the launch without validating demand first.

If you’re interested in getting my help avoiding these costly mistakes and launching your own Most Valuable Offer, here’s where to get more information:

https://bejakovic.com/mvo

Ancient A-list secrets to coming up with new hooks for old offers

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In my Daily Email House community, I have a thread titled, “What can you teach?” It’s a thread inviting people to share their bit of expertise, which we could turn into a training for the community or possibly even into a product.

A few days ago, a new member chimed in to say what he could teach:

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I can teach anyone to write stories that sell in less than 30 mins even if they’ve never written a story in their life before.

I did live workshops a few years before and taught this method to 35 people and they ALL wrote stories in less than 30 mins. Some even got clients.

I’d love to know what everyone thinks about such an offer and I’d really appreciate if you could offer some pointers.

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Here’s my pointer:

“Write stories that sell” is a promise that has been made a million and one times over the past few years, by a million and one people, myself among them.

That’s not to say that writing stories that sell is not a valuable skill.

But in order to sell it, at least to an audience that isn’t already in love with you, you’ll need to adapt it in some way so it sounds new.

In other words, if you’re selling some evergreen and familiar hammer, you need a new hook, a new way to package it up, a new way to make it sound different from the things people have already become deaf to.

How do you do that? Well lemme give you an example:

I have this course, Copy Riddles.

I have sold hundreds of copies of Copy Riddles in the past. But over the last couple years, I haven’t been promoting it too much.

There are different reasons for that:

Copy riddles is expensive ($999)… it’s evergreen (like I said, a bad thing for sales)… and on top of all that, I’ve lost interest in teaching copywriting stuff to would-be copywriters, and have moved to things like email marketing and offers to people who have stuff to sell.

BUT—

Copy Riddles remains filled with ancient wisdom from A-list copywriters.

This ancient wisdom includes dozens of secret techniques to repackaging existing, old-hat info, which gets ignored, inside shiny and sexy new giftboxes, which sell.

The reason why these secret techniques were developed is that copywriters typically have no control of the offer they are promoting (eg. they cannot control the stuff inside the giftbox).

That’s why these A-listers were forced to simply work with words and hooks, and to really do some persuasive wizardry (eg. to come up with more and more elaborate wrapping paper and decorative bows, in order to make the repackaged info appear irresistible).

And now, if you have an offer, or if you want to create an offer, you can benefit from the A-list copywriters’ wisdom, without being hampered by their copywriting limitations.

You can use these ancient A-list secrets to come up with incredible and yet irresistible new hooks for your existing (or planned) offer.

If necessary, you also have the leeway to actually adapt your offer, so it matches and pays off whatever exciting new hook the A-list secrets produced for you.

And the best part?

Since your aren’t just doing this as a copywriter working for a client, but as an offer owner who’s selling his or her own offer… YOU get to collect all the profit and reap all the benefit of repositioning your offer into something that the market wants right now.

When you think of it like that, then maybe the $997 investment in Copy Riddles doesn’t seem so impossibly high.

In any case, if you’re interested in finding out more about these ancient A-list secrets, and how you get get them, not just to hold in your arms, but to imprint in your brain and to have at your fingertips when you next need them, take a look here:

https://bejakovic.com/cr/

How to get your list to pay you to create your own lead magnet

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A couple days ago, brand strategist Chavy Helfgott posted a little case study in my Daily Email House community. Maybe it’s something you can profit from.

Chavy wrote:

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I’ve been working with John on monetizing my list, and after several weeks of asking lots of questions to my readers, we realized the following:

1) Creating a lead magnet was something that would solve problems for many of my readers

2) I myself don’t have a proper lead magnet with which to steadily grow my list with high quality subscribers

So – John conceived of the idea of running a live cohort for a minimal price, in which I would build a lead magnet for myself while showing the cohort members my process, and giving them feedback as they create theirs.

Jan 29 – initial tease to my list and LinkedIn to gauge interest

Feb 4 – official “launch” with an email describing the live cohort

Feb 13 – registration closed

Total marketing: 12 emails to my small list & 10 LinkedIn posts

Zero ad spend.

15 days from concept creation to launch closing.

4 cohort members paying me $99 each.

Our first call is on Monday, and I’ve already built a template that is on its way to becoming my first sellable info-product.

And of course, I started creating my own lead magnet, which will probably be a summary of this lead magnet building process.

So – if you, too, are a barefoot shoemaker, perhaps you can also let your audience pay for the privilege of coming along for the ride as you make your own shoes.

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Like Chavy says, we all have important things we want to do, need to do, aren’t doing….

… so why not create an offer out of it?

You can do like Chavy is doing, and run a cohort program. Charge people some nontrivial but very easy price, and guide them through the same process you are following.

It makes sure you do what you need to do, plus it builds an offer for you, plus it gets you buyers you can sell other things to.

Pr you can do like I’m doing with my “Behind The Scenes” auction.

Fact is, for the past few months now, I’ve been creating “systems” docs for several things I do or want to do better, in which I put real-world data, make hypotheses based on that data, and create systems that get me better results over time.

I’ve created such “systems” docs for promos, for followup, and for auctions, among other things.

Except, I’m not as diligent as I should be at updating these docs and putting in the data and making hypotheses and creating ever better systems.

So I figured, why not turn my “auction systems” doc into an offer, take other people for the ride, get paid a bit of money to actually do what I should be doing?

That’s what’s happening tomorrow.

In case you missed my emails about it over the past few days… I’ll be running an auction.

Bidding starts at $1.

The offer on auction is the “Behind The Scenes” of the auctions I have run already and will be running (I currently have 8 auction partners who are at various stages, and all are still moving forward).

The “Behind The Scenes” I will share will include offers on auction (both public and private)… sales numbers… interesting marketing… sales DMs… “day after” conclusions… along with the “auction system” I am devising based on all this data.

I’m thinking to make bonuses available as well for tomorrow’s auctions, Such as, how I have and will be getting auction partners… a live ride-along with me on an auction, plus a share of the money made… and other bonuses that are suggested by auction participants in real time.

Maybe tomorrow’s auction will be a flop, and winning bid ends up at $13.

Maybe I will be able to do like Chavy, and make a bit of cash, a few hundred dollars or more, by taking people along for the ride with me.

In any case, I figure I will get something out of it, in the form of the “auction systems” doc I should be creating anyhow, plus data (from tomorrow’s auction) that I can put into that doc to make my auction systems better.

If you’d like to participate in the auction (I will have a prize for anyone bidding), here’s where the auction will go down, tomorrow, Tuesday, at 7pm CET/1pm EST/10am PST:

https://t.me/+_qLpIllO2IZlM2Q0

Final call for… my unnamed “get you a $1k+ offer” level-up

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Final call?

For ever? For ever ever?

I don’t know. Let’s see. It’s definitely the final call for this first cohort, which will kick off next Tuesday, February 3.

In case you have successfully managed to avoid all my emails over the past few days:

I’m offering to help you create and sell a 1k+ offer, and to do it over the next few weeks.

The way to do it is to package up your knowledge and help, not as “coaching,” which so many people try offering, without success…

… but as the guaranteed solution to ONE core problem that people on your list have.

This is good for the people you sell to, and it’s good for you too.

For them, it:

* Solves a legit and nagging problem

* Gets them a result quickly

* Is an easier decision than the vague, seemingly “forever” investment of coaching

For you, it:

* Makes you feel good about working with people you can help and get results for

* Gets you paid

* Gets you customers who have had a great experience with you, and who will likely want to pay you again in the future to solve their next problem

For this first cohort, I’m asking that you have an email list that you write to regularly, with ~500 people opening your emails whenever you send.

If you have that, and if you like the idea of having an offer you can sell for $1k+, 3-5 times a month, then hit reply and tell me so, and I’ll be in touch.

Do you make these mistakes in guarantees?

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A few days ago, inside my Daily Email House community, I invited people to share:

1. “The most you’ve ever spent on a single book, course, or coaching that got you EQUIVALENT OR GREATER value”

2. “The most you’ve ever spent on a single book, course, or coaching that got you ZERO value”

The responses were interesting and revealing. (It might be worth asking your own audience, either via email or in your community, to share the same.)

One of the responses was from a House member whose worst high-ticket purchase was a £1300 program to help build an online fitness business.

Why was this the worst?

Says the House member:

“2 weeks in, I realised this was not what I wanted to do and literally just quit. Didn’t even bother trying to get my money back because it was 100% my fault.”

This speaks to my experience with money-back guarantees.

I personally never get reassured when I see an offer with a money-back guarantee because I know will most likely never claim it, even if I never open up the product… or if I open it and find it disappointing… or if I simply decide it’s not for me.

And vice versa.

I don’t offer money-back guarantees on the stuff I sell. But I have heard-tell that people who are reassured by money-back guarantees tend, more than the mean, to make for bad long-term customers.

My point today is that risk reversal can be done differently, without promising money back.

It can be done in a way that reassures good prospects, and doesn’t reassure or invite bad prospects.

For example, there’s the guarantee I made during the “I endorse you” auction I ran last month. The guarantee there was to keep working with and promoting the winner (The Amazing Nick Bandy) until I’ve paid back the entire winning bid.

(So far, I’ve been working behind the scenes with Nick, and setting the stage for him to make his $31k, and then some, back.)

As a second example, there is what I’m doing now with the “Get you a $1k+ offer” offer I have been talking about for the past week. As a reminder, this offer is for you if:

– You have tried offering coaching in the past, or are trying to offer it now, without much success, and…

– You have a small but dedicated list of readers, meaning 500 or more folks who open your emails whenever you send one.

If that’s you, then what I’m offering is to help you repackage “coaching” into a simple 1k+ offer that actually sells for you, and to keep helping you until you’ve sold $10k of your new offer.

Sounds attractive? Then hit reply and let me know.

If I’m actually suited to help you get to where you wanna go, I’ll share the full details of this offer… including how I’m taking the risk from your shoulders and putting it onto mine, and how I’m tying my success to your success.

Why I keep putting “coaching” in quotes

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Yesterday, a long-time reader and customer wrote in, with confusion about my current offer to help you turn “coaching” into a simple $1k+ offer:

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I guess I don’t know why “coaching” is in quotes. Is this to sell coaching? Part-time coaching? There is something I’m missing or don’t understand about the offer.

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It takes a big man to admit he has been making a mistake in his emails for a week or more, and to apologize for failing his readers.

Fortunately, I am not a big man, so you don’t have to listen to me apologize or admit to anything.

Instead, I can tell you I’ve been reading a book about marketing (I know, what’s new).

Says the book, there’s gold in what your marketplace tells you, not directly when you ask, or in formal situations like when they decide to sit down and write you a testimonial. Instead, there’s gold in unguarded moments, in casual comments, in the tone in which they write in and ask questions or reply to your emails.

In short, you gotta read between the lines.

Looking at my reader’s comment above, my reading between the lines is of frustration.

My further reading (ok, guessing) is that this frustration is due to being both intrigued by my offer and being unable to make a yes or no decision on it.

And getting still further in between the lines, I’m fully guessing this inability to decide is because my reader cannot tell if this offer I’ve been talking about is intended for him or no.

Am I right in my reading between the lines?

I have no idea. But let me try to be explicit about who this offer is for and who it’s not for, and see the result.

If:

– You have tried offering coaching in the past, or are trying to offer it now, without much success, and

– You have a small but dedicated list of readers, meaning 500 or more folks who open your emails whenever you send one…

… then what I’m offering right now is for you. My offer is to help you repackage “coaching” into a simple 1k+ offer that actually sells, and to keep helping you until you’ve sold $10k of your new offer.

On the other hand, if you don’t have a list, or you never write them, or you have no interest in working with any of the folks on your list directly and 1-1, then I’ll be useless to you, at least in my current incarnation.

As for why “coaching” is in quotes… from that same book I’m reading:

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Want to know what separates the experts who have people begging to buy from the ones who struggle to make sales?

It’s not their expertise.

It’s not their marketing.

It’s not even their solutions.

It’s knowing exactly how to package what they know into the perfect next step.

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That’s why I keep putting “coaching” in quotes. Because “coaching” stands for a specific way to package up and publicly present what you know.

It’s not the only way.

If offering “coaching” hasn’t been working for you, I’m offering you a new way. A way to package up what you know into the perfect next step for people in your audience, one that you can realistically and congruently charge $1k+ for, and that the right people will readily say yes to.

If that’s something you are interested in, then hit reply, and write me some lines that I can read between.

$13k of existing, hidden demand

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Today, first I got a self-serving testimonial to put in front of you, and then I will tell you something possibly illuminating, which that testimonial is proof of.

Over the past couple months, I’ve been helping several folks repackage their non-selling “coaching” into a sexy, specific, sellable $1k+ offer.

One person I’ve been helping is “Rebelpreneur” Gasper Crepinsek.

I started worked with Gasper on this back in mid-December. Over the following few weeks, Gasper’s offer gradually came together, and he put it in front of his audience. He DM’ed me last week with an update of results so far:

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On a separate note:

We sold $13K+ with the first launch of this new offer. Not all cash collected (some split into payment plan).

Which is a great result by itself. And feel free to use it in your marketing.

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Now as promised, here’s the possibly illuminating thing that Gasper’s testimonial is proof of:

I was privy to Gasper’s launch emails. He sent out 3-4 emails to his list, basically telling people the outcome of his $1k+ offer, with various levels of detail of how that outcome will be reached, from “no detail” to “quite a bit of detail.”

The key being, Gasper was not “creating demand” through subtle and patient marketing.

Rather, he was simply tapping into existing demand, by basically asking people if they want what he has to sell.

In his case, that existing demand turned out to be worth $13k this month, and will almost certainly be worth more $k next month, when he reopens his offer.

The same is very likely true of you.

If you have a small but dedicated audience, you have untapped demand on there.

There are people on your list right now who are open to buying — or are even actively looking to buy — from somebody who can help them solve their problems.

Those people will buy from somebody. Maybe not today. Maybe next week, or next month. But that demand will go somewhere.

Point being:

If you put together a sexy offer, that somebody can be you.

As I’ve done with Gasper, I’ll be working with a few more people in February to help them repackage “coaching” into a $1k+ offer.

Would you like to use your knowledge and skill to help people in your audience get results?

Would you like to have a $1k+ offer, which you can sell 3-5 times a month, and which you can deliver in 6 or fewer hours to start, and in less and less time with each subsequent sale?

Would you like my help in getting there?

If you would, hit reply, and let’s see if I’m a good fit to get you results.

Really great price on coaching

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I talked to a dude recently who has made a new coaching offer to his list, with 1-1 access to him, in various formats, for a full year, at a really great price.

Nobody bought.

Now here’s a marketing and psychology truth that took me embarrassingly long to learn:

If you offer people a really great price on something they don’t want to buy, the really great price won’t make them want to buy it either.

That’s why discounting fails to drive sales in so many situations. Discounting only works when people want the thing being sold, and they value it at the full price you claim for it.

But back to coaching.

As I’ve been croaking about for a few weeks now, nobody really wants “coaching.”

Yes, some people manage to sell “coaching” because they have so much status, authority, and relationship with their audience. In those situations, their coaching clients are effectively buying the coach, and the relationship with that coach, rather than the coaching itself.

That’s definitely a nice position to be in.

But what if you don’t have that level of status, authority, and relationship with your audience yet?

The fix is simple, and can be executed quickly. It’s to sell people something they actually want to buy, and which they value at the price you ask for it.

This is how you go from trying and failing to sell “coaching,” which people don’t want even at a really great price… to having a $1k+ offer, which you can make 3-5 sales of each month, and which is both easier to sell and deliver than “coaching.”

Maybe you’re interested in how to implement this fix, which I claim is “simple, and can be executed quickly.”

I’ve prepared a 1-page overview of how to do it, a process I’ve guided a few people through already.

I’m begrudgingly willing to share this 1-page overview with you.

If you like what you read, you’ll have the opportunity to work with me directly in February, to implement this for yourself and your own list.

Or of course, you can just run with it yourself.

In case you’re interested in the 1-page overview, hit reply, tell me you want it, and I’ll get it to you.