Pricing

Why not just double your prices

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You may have heard the following story, because I’ve shared it before in these emails, but it’s worth repeating:

A business owner, an info marketer who sells marketing advice to martial arts schools, is in the red. He’s making a million a year, but he’s spending a million five — on ads, on employees, on fulfillment.

What to do? He has tried everything, and he’s still bleeding cash.

The business owner somehow manages to get in front of Jay Abraham, the “75 Billion Dollar Man,” a business coach who has mentored the likes of Tony Robbins and Dave Asprey and Ramit Sethi.

Over the course of a morning, Jay Abraham grills the business owner on all aspects of his operation. Jay makes one suggestion after another. But the business owner has tried it all already! It didn’t fix his problem!

Finally, after suggestion #1,001 has been shot down, Jay Abraham has had enough. “If you’re so fucking smart, you figure it out!” he says and storms out of the room. The business owner is left stunned.

A few moments pass. Jay Abraham comes back into the room, looking calmer and a bit apologetic.

“How much did you say you’re making?”

“A million a year.”

“And how much are you spending?”

“A million five.”

“How much would you want to make?”

“Two million would be great.”

“Ok,” says Jay Abraham. “That’s easy. Just double your prices.” And he walks out again.

That’s kind of the punchline of the story. Because the business owner, after shaking his head for a while and thinking what an ass Jay Abraham is, decides to actually take this advice. He doubles his prices, finds his market will tolerate them, and is suddenly and magically making a profit for the first time in forever.

The end.

So go and double your prices also! And let me know how it goes.

Maybe you are shaking your head right now, and thinking what an ass Bejako is.

Yes, “Just double your prices” can be a legit business strategy.

It can also be poor advice, for a few reasons:

1. You might need to update the offer along with the pricing. That can mean your positioning, your promise, and in some cases, your deliverables. (This was actually the case of the info publisher above, though the changes he had to make were small.)

2. You might have internal resistance to doubling your prices, and being told to do so can be useless. (Again, this was the case of the info publisher before. It took him several days to actually accept Jay Abraham’s advice as genuine. Many people never get there, because they aren’t as hard pressed as that guy was.)

3. Doubling your prices can be too little! You might be severely undercharging, and there might be people who would happily pay 5x or 10x for the same thing you’re offering now, if you would only ask.

4. Your current audience, or even your current market, might not support double your current prices, and you might need to get in front of different people first.

Which brings me to the Enterprise Clients workshop.

It shows copywriters and agency owners how to charge $15K-$100K for their current service by selling to “enterprise clients.”

Because you can put in the same effort you’re putting in now, or even less, and get paid 2x or 5x or 10x what you’re getting paid now, while working with better, nicer, more appreciative clients.

While increasing your price alone can have magic effects, you are likely to need some other things too, and this workshop will cover those.

This workshop, or actually series of workshops, is happening live on Zoom, from September 21 to 25, for an hour a day.

I’m telling you about it now, weeks in advance, because the early bird pricing is ending in a few days.

It’s only $97 if you act before the deadline. This is the last email I will personally send about this offer before then, because I have other things to talk about.

If you sell DFY services for clients, I figure it’s worth signing up for this workshop, seeing what they have to say, and then deciding whether or not it’s bullshit or whether it’s the transformation you’ve been waiting for years.

I myself bought it and signed up. So have a few of my readers after my email yesterday. Here’s what a couple of them wrote me about it:

“Bought this, looks interesting. We’re already aiming $100k+ per client, so any additional increase because of his approach will be worth a ton.”

“Now THIS offer is exactly perfect for me right now. Just about to launch an AI Agency. Couldn’t have been timed better. Got the VIP – no brainer. Thanks John!”

If you wanna charge more, work with better clients, and have a happier business:

https://bejakovic.com/enterpriseclients

How copywriters and agencies can go after enterprise clients and close them

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I just paid and signed up for a live series of workshops, happening later this month, which promises:

“We’ll Help Your Agency Charge $15K-$100K For Your Current Service In 5 Days By Selling To ‘Enterprise Clients'”

I’d never heard of the guy who’s putting this on, Alex Hartstuff, until a few days ago. I was introduced to him by copywriter and business owner Paul do Campo. As Paul put it, “Alex teaches copywriters and agencies how to go after enterprise level clients and close them.”

Sure enough.

If you go to the sales page below, where you can sign up for Alex’s workshop, you can see a wall of video testimonials from various copywriters and agency owners.

Inevitably, many of these are testimonials about how valuable and informative and inspiring the workshop is. But among those, there are also a bunch of hard, results-based case studies:

* An “email and SMS” agency owner (Adam Rehm) who went from $2.5k retainers to $10k retainers

* A LinkedIn content guy (Matthew Brown) who went from $5k deals to $18k deals

* An “AI agents” agency agent, I mean, owner (Tyler Savoy), who went from getting paid $4k per deal to getting paid $20k per deal

* A girl who runs a web development agency (Namya Hhan) who went from $5k deals to $22k deals

* A guy who runs a cold email agency (Nick Block), who went from $3k/month retainers to $30k/month retainers

Alex and his sales page have bigger success stories too. But do you really need to hear those? I think maybe not. Because if you’re doing good work but not charging $10k, $20k, $30k for it, there is probably some internal resistance there. I don’t want to pile on to that.

Instead, I’ll just tell you the following:

Alex’s workshop is happening live on Zoom, from September 21 to 25, for an hour a day.

I’m telling you about it today because I signed up just now myself, so it’s top of mind for me, and because of the early-bird pricing.

Currently, this series of 5 workshops is just $97. In five days, the price will go up from 97 dollars to 97 million dollars. Don’t quote me on that exact price increase, but the price does increase in 5 days to some higher amount. And why not just sign up now, instead of procrastinating on it and maybe letting it slip away?

If you are a copywriter… if you do email… if you create content for clients… if you build AI agents… if you do web development… if you run cold email campaigns for people… or if you are a freelancer or run an agency offering some other service…

… and if rather than working with clients for whom $3k per month is a big deal… you might rather work with clients for whom $13k per month is not a big deal and $30k per month is doable… then sign up here to have your mind expanded:

https://bejakovic.com/enterpriseclients

Announcing: Fast Revenue Laser Coaching (and my bonus)

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The offer:

Starting today, I am promoting Rob Goyette’s Fast Revenue Laser Coaching program.

The promise of Rob’s Laser Coaching is to add money to your bank account in $1k chunks, fast, even by the end of this week. Previous experience and success with coaching are optional.

I put Rob’s Laser Coaching system into action myself last winter.

I proved to myself it works.

I am now happy and even eager to recommend it to you. Tons of people on my list and in my Skool group don’t have an offer at the $1k mark, and their lists and businesses would be transformed if they did. Rob’s Laser Coaching program legitimately fixes that.

My bonus:

Rob’s Fast Revenue Laser Coaching sells for $997.

My bonus, if you take me up on this offer, is my ongoing 1-1 support until you make your first $997 with your own Laser Coaching offer.

We’ll get on an initial call, to see where you’re at and how best to proceed.

After that, you get access to me over email, as often as you like, on any Laser Coaching related topic, with the goal of moving you forward to signing coaching clients and making your money back and then some.

I’ll help you with your offer, your copy, or you deliverables. I will also be there if you simply need me to tell you that, yes, you’re okay to take the next step forward.

NB: I would love to sell a million copies of Rob’s Laser Coaching program.

At the same time, I do NOT want a million people to get on 1-1 calls with, or get millions of regular emails that I have to reply to.

That’s why I have set a private RESERVE number for how many folks I am extending this bonus to (first come, first served).

If I hit that reserve number, I will send out an email to announce this bonus is now off the table.

Until that happens, the bonus is live.

(If my 1-1 help and support is a primary consideration for you whether or not you get Fast Revenue Laser Coaching, and you’re worried that might have missed my email in which I announce the bonus is gone, email me directly before you buy and I will tell you whether my bonus offer is still good or has disappeared.)

The sales mechanism:

Rob sent me several options for selling Fast Revenue Laser Coaching: a sales page, a downloadable report, a recorded webinar.

I normally sell affiliate offers direct to the sales or even order page.

I also normally hate webinars.

In this case, I will send you to the webinar, and I will in fact insist that you watch it. (I went through it myself just now.) The reason why:

Like I said, Fast Revenue Laser Coaching costs $997. That’s a significant amount.

If you are considering buying this offer, it’s worth 27 minutes of your life to sit through Rob’s presentation about it, and get informed about what you’re buying, and make an informed choice whether or not to buy it.

I’m making your watching this webinar a condition for taking me up on my bonus. (I will simply ask you if you have watched in full, and I will rely on your scout’s honor to tell me the truth.)

Rob’s webinar lays out his entire system in 5 steps. You can go through the webinar if you like, get a clear idea of what Rob’s system is, and run with it.

Of course, you won’t get the implementation specifics, templates, etc. I believe the full system, with all the details and resources that Rob’s experience provides, is worth $997, in order to get better results and to save time.

Once again, this is a recorded webinar.

Quite pleasantly, Rob is open about that fact right at the start.

There’s none of the usual webinar fakery and time wasting: “Where is everybody from? Oooh Ann is from Connecticut… and Mike is from Baltimore… welcome Mike…”

None of that.

You also don’t have to wait 7 mins and 32 seconds until it starts. You can watch right away, and simply find out if this is for you or not, without any fluff.

If you’re interested in having a coaching offer that sells, and you want to get my 1-1 support making your first $997 with Laser Coaching, here’s where to go:

https://bejakovic.com/laser

What to do with offers that don’t sell

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Yesterday, I was on a call with a business owner I’m helping to make more money from his list.

He has an offer that used to sell well, but hasn’t been selling lately.

“Seems like there’s just no interest in my list for it these days,” he said.

I know the problem. I’ve had it myself. I also know the fix.

“Raise the price,” I told him. Here’s the logic:

There might still be demand in your list for your non-selling offer, but people need a reason to move. Nothing moves people like, “Before the prices goes up!” Announce the fact and you might make sales, even though haven’t been able to make sales for a long while.

But what if you announce you’re raising the price and still nobody buys? Two options:

Option one is that they buy at the higher price some time in the future.

Don’t scoff. It’s perfectly reasonable.

I was on a call recently with another business owner who runs a big list and a big business around that list. He flat out said, “If an offer is priced at something like $300, I don’t bother with it. I know it’s gonna be for newbies and it’s not for me.”

The fact is, we all evaluate value based on price.

Something with a lower price almost inevitably has lower perceived value. Something with a higher price has higher perceived value.

So an easy way to increase the perceived value of your offer is to raise the price — and to very reasonably attract sales you would not have attracted at the lower price.

“But yeah but yeah but what if it still doesn’t work?”

That’s option 2. And option 2 is you’ve won.

I figure it’s better to have a $30k “one-day intensive” that nobody buys than a $3k “one-day intensive” that nobody buys. Look at Jay Abraham. He built his entire positioning on that core idea.

You don’t have to do like Jay and charge $30k for a day with you.

But if you have a higher-priced offer, whether anybody buys it or not, it becomes anchoring for all your other prices.

It puts you into a premium category, and it makes all your other offers seem reasonable by comparison.

Plus it gives you a higher-value asset that you can now repurpose. A $2k course that you legitimately sell, whether anybody buys it or not, still makes for a legitimate $2k value if you give it away as a bonus or if you bundle it in with other offers. A $30k “one-day intensive” legitimately makes a 20-minute consultation with you worth $1,000.

Earlier this year, I ran a cohort with a small group of people about running a price increase promo.

Since that cohort went well — the people who participated made money, and I was happy with running it — I’ve just decided to run it again.

Basically, my offer is:

You run a price increase promo to your list, and I act as your Mentat. Hopefully you make a nice amount of money in a short amount of time from your price increase promo. One way or the other, you come out ahead in terms of status and positioning and the relationship with your list.

Do you have a list? Do you wanna run a price increase promo? Do you want my help and guidance on which offer to increase the price of… how much to increase it by… and how to run this to your list for the best possible effect?

If so, hit reply. I wanna hear what you’re up to. If I feel I can help you run a successful price increase promo, I’ll give you more details about this price increase promo cohort.

How to make a $5 offer easy to sell

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This morning, I shut off the cart and concluded my Daily Emails 101 experiment. Results:

* 155 sales

* About 65 first-time buyers

* A sales page conversion rate north of 33%

In my book, that makes this Daily Emails 101 experiment a success.

What done it? Is the usual threesome? An amazing list of dedicated readers and customers… an irresistible offer… my hypnotizing copy?

Yes, yes… but I would like to wager, there’s something else as well.

The price of Daily Emails 101 was just $5.

That alone won’t do it. There are plenty of $5 offers that don’t sell a single copy. So price alone ain’t it.

What is it is that, most of the time, I sell things that are $197 or $997 or $5k.

Yes, $5 is genuinely cheap, particularly for all I was giving away with Daily Emails 101. But $5 is extra cheap if you’ve been on my list for weeks, months, or years, and you’ve seen me promoting other, much more expensive offers with success. Human beings live by contrast.

My point for you today is two-part.

One part is to raise your prices. Once again, people live by contrast, and if you have at least some expensive offers, it makes everything else easier to sell.

The other part is that once you’ve raised your prices, to remind your readers of your high prices regularly, and to justify those prices, so that, whether people buy or not, they know you and your high prices are for real.

Speaking of:

Today, I would like to tell you about my Copy Riddles program. Copy Riddles sells for $997 and has been for years. Several hundred people have bought it and gone through it, some when it wasn’t yet priced at 997, many at $997.

Copy Riddles is the best thing I sell.

I created it 5 years ago, back when I was still orienting this email list to copywriters alone. The sales page for Copy Riddles reflects that.

The fact is though, Copy Riddles is a course in effective communication and persuasion, and it is relevant to if your business involves written communication of any sort.

I would love to repackage Copy Riddles in industry-specific versions tailored to investment fund managers who communicate with investors via reports… to trial lawyers who need to craft persuasive arguments… to carpet cleaners and HVAC installers who do their own marketing.

Maybe one day. For now, if you are interested in learning how to persuade using words, based on hundreds of millions of dollars of tested advertising, in a way that ensures these insights get burned into your brain rather than slip in one nostril and out the other, then take a look at the Copy Riddles sales page.

Yes, you might have to put in a bit of brain work to see how this program targeted at copywriters could be useful to you in what you do.

That’s the cost.

The payoff you can get for that cost is to be the first in your industry to download this proven influence and persuasion knowledge into your brain, and have first-mover advantage for months or years over all your competitors, at least until I create that specific version of Copy Riddles for your industry.

If you’re interested in the full details on Copy Riddles:

https://bejakovic.com/cr

Announcing: “Emails that did well”

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Last week, I was promoting an affiliate offer and throwing in a Santa-sized sack of free bonus gifts to boot. To which I got an email from a reader who wrote:

“What if all I want is your email bonus? Will you sell me just that?”

That email bonus is called “Emails that did well.” It was the first and maybe foremost of the bonuses I was offering.

This first and foremost bonus consisted of perpetual access to a private, behind-the-scenes document I have created for myself and keep updating a few times a month, called “Emails that did well.”

In “Emails that did well,” I note down which of my emails stood out in terms of results, and how.

In a way, it’s an ever-expanding swipe file of rare, outstanding emails from yours truly, in case you want to know which of my emails to model because they genuinely worked. (Like I wrote last week, only about 10% of my emails produce outstanding results.)

And if you didn’t want the affiliate offer I was promoting last week, but you do want “Emails that did well,” why, yes, I will sell it to you.

I will sell it to you for $79. And I will also include the all the remaining bonuses I was offering last week (you can find them listed in the PS below.)

Maybe you’re wondering how I have the cheek to sell the bonuses I was giving away for free just a few days ago.

Simple.

First off, I believe these bonuses are worth what I’m asking for them and more.

Second, I have done this exact strategy in the past and it worked great. I first gave away valuable free bonuses and later sold them, for a price that seemed unimaginable, and made a nice bunch of sales. If you need a marketing and info publishing lesson for today, let that be it.

And if you want more valuable marketing insights, you can find them inside “Emails that did well,” and the bonuses I’m including.

If you’d like to grab “Emails that did well” and my 5 free bonuses, ho-ho-ho your way over to the following page:

https://desertkite.thrivecart.com/emails-that-did-well/

PS. Here are the free bonuses I am including if you get “Emails that did well” for $79 today:

FREE BONUS #1. “Core Promise Workshop and Q&A call” recording

I recently sold this workshop recording for $97, along with some bonuses. It’s yours free (minus the bonuses) if you get Lawrence’s Lead Gen Legend.

FREE BONUS #2. “Perfect Lead Gen Offer”

Not my idea. Also not a specific offer template you can swipe. Rather, a simple but counterintuitive process for figuring out what offer to make in your lead gen ads to maximize lifetime value and minimize ad costs.

FREE BONUS #3. “How to get copywriting clients a dozen at a time”

A recording of of the call I did with Dawn Apuan, grilling her on how she has been able to become the resident copywriting guru in multiple business masterminds, and rake in dozens of clients at a time.

FREE BONUS #4. A lazy, ‘mom & pop’ ad template to add 3-4 buyers to your email list every day, at a slight profit”

Nick Bandy’s lazy but effective way of creating ads to get people to buy his low-ticket front-end offer and get on his email list.

This is part of Nick’s $500 training on running a low-ticket funnel, but it’s just as applicable if all you wanna do is run lead gen ads.

It’s yours free as part of this Lead Gen Offer, though you will have to additionally opt in to Nick’s list to get it.

FREE BONUS #5. “The second coming of Gary Bencivenga” ad and landing page

A few months ago, I found a guy who was running an ad on Facebook… telling you he will write an ad to beat your best performing ad… and if he doesn’t succeed in beating it, he’ll give you all your money back.

The offer started at $97 and has been going up each time he sells out the slots he’s got for the month. It currently sells for $247. It was a brilliant, modern application of the classic Gary Bencivenga agency ad.

I’m planning to model this same approach to get advertorial clients. If you’d like the ad and the landing page copy, they are yours as part of this bonus bundle.

To get “Emails that did well” and all 5 of these bonuses:

https://desertkite.thrivecart.com/emails-that-did-well/

How much it costs

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Last week, I wrote an email about 10 things that are working for me right now. One of the 10 was the following:

#6. Making a coaching offer that consists of a down payment to get started, and the rest conditional on success

I’m working with a few people on this arrangement right now. It makes selling easier. It makes delivery easier. It makes me more motivated. It makes coaching clients more motivated. It allows me to charge more than I might otherwise. I’m waiting to find out what the downsides, if any, might be.

I’m also making a new offer right now.

I’ve made an agreement to write an advertorial for a client.

I’m inviting copywriters to join me and work alongside me as I do this.

You get my help with writing an advertorial following the 1-Person Advertorial Agency system.

You get my help tracking down, vetting, and closing a client (or partner business) using the two client-getting methods in 1-Person Advertorial Agency.

Plus, I’m promising to keep working with you and giving you my support and input until you get to $10k from advertorial work.

So how much it costs?

$5k.

The destination we’re headed to is advertorials that you can reasonably make $2k+ with the right clients, and that take max 1-2 days each to finish.

If you get just one such gig a month, I figure it’s worth $24k over the next year.

$5k is a reasonable investment to fix that.

That said, I am committed to getting you to where I say I will get you.

That’s why I’m breaking up the $5k as follows, so I have a stake in the outcome I promise to get you:

* $2k to start

* The remaining $3k when you make your first $10k from advertorial work

If you’re not completely appalled by the above numbers, and if you want to find out if this opportunity could be a fit for you, reply now. We start next week.

First time ever, I signed up for a free challenge

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Last week, I got an email from direct marketing legend Dan Kennedy himself!

Ok, probably not Dan himself.

For one thing, Dan is famous for not exposing himself to the digital crack that is the Internet or even having an email account.

For another, a buncha people in my Daily Email House community have lately expressed displeasure with Russell Brunson of ClickFunnels, who bought Dan Kennedy’s business a few years back, for firing the copywriters and replacing them with AI (presumably for emails going out in Dan’s name also).

Anyways, here’s what “AI Dan” wrote me:

===

That was the first time anyone told me I was grotesquely underpriced.

In my experience since, almost everybody is.

Not because the market will not pay more. Not because the work is not worth more. Because of what is going on between their ears.

For five days starting May 18th, I am going to show you exactly what changes when you cross from six figures to seven.

Not inspiration. Not theory. The actual system.

Day 1: Add a Zero

Day 2: Add a Comma

Day 3: Faster Than You Think

Day 4: The Marketing Machine

Day 5: Dan Kennedy Day

90 minutes a day. Completely free.

I have charged $19,400 for a single consulting day. The Seven Figure Academy, where this material was first taught, required a significant four-figure investment to attend.

This challenge costs nothing.

===

I don’t think I’ve ever, in my life, signed up for a challenge before. But I signed up for this.

For one thing, I’m working on my Art of Charging More book, and I’m constantly looking for more ideas (and case studies and stories) that I can include.

For another thing, I suspect I myself could be charging 10x what I charge. (Advising others to charge more is one thing. Doing it yourself is another.)

For a third thing, it’s Dan Kennedy. Live. And Dan is the guy I’ve quoted the most in this newsletter and learned the most from, both directly and indirectly, when it comes to direct marketing, copywriting, and running a personality-first biz like this newsletter.

I’m telling you all this because my new philosophy is to take people along when I do something.

Day 1 of Dan Kennedy’s free challenge is today. It’s happening live at 7pm CET/1pm EST/10am PST.

Dan and Russell say it’ only happening live, with no replays.

Is that true?

I have no idea. But I do know for a fact that Dan believes that the only hope you have of selling at a distance is to deliver such a tonnage of sales content that the audience gets themselves into a state of gullibility.

I’m telling you this to warn you.

I don’t know what Dan is selling on the back of this challenge.

He’s sure to be selling something.

That doesn’t take away from the fact the guy is the most experienced person in the world today when it comes to direct marketing, and that this challenge is going to be valuable whether you buy whatever Dan ends up selling or not.

At least that’s what I’m telling myself.

If you wanna join me, live tonight, to hear what Dan has to say about charging more:

https://bejakovic.com/dkchallenge

Coaching is dead

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I’m reading a book called Million Dollar Consulting, by Alan Weiss, in which Weiss makes the claim in a subhead that “Selling is dead.”

A few pages later, Weiss tells the story of how he got started as a consultant:

===

When I was fired and thrust out on my own with about 250,000 independent consultants around around me in the United States, I asked myself how I could stand out. I decided to write and speak, since those are my strengths and you build on your strengths.

[Weiss decided to write an article with a contrarian take on a then-popular methodology, titled, “Quality Circles Are Dead.”]

The quality movement adherents besieged the magazine. I was so stunned, I called the editor to apologize.

“Kid,” he said, “I want you to write an article like this for us every month, and I’ll pay you $50 for each one.”

“But they hated it,” I pointed out.

“They read it,” he pointed back.

I wrote for 72 months, opposing every flavor of the month and program du jour extant. I became known as “The Contrarian.” And that name has stuck to this very day.

===

I’m reading Weiss’s book because the core message of it is to stop selling your time, and to start selling the value of the outcomes you deliver.

It’s a simple enough message, and one that everybody is willing to accept with their prefrontal cortex.

But go beyond that into the other parts of the brain, and the neural activity changes.

I’ve been talking to various business owners and marketers. Almost all of them fail to sell the outcomes they provide, and instead fall into the trap of selling a 16-page PDF, or a welcome sequence, or coaching once a week, every week, for an hour over Zoom.

The trouble is, PDFs are dead. Welcome sequences are dead. And coaching is really, really dead.

Yes, I am playing along with Weiss’s contrarian thing. But I also happen to believe what Weiss says about outcomes, and specifically, that coaching really is dead.

I’ve been working with a number of people this year. Some of the outcomes I’ve promised to deliver and problems I’ve promised to solve for them:

* Build them up into a name on the Internet, and help them make $31k in the process

* Help them define a new offer that sells 3-5 times copies per month for $1k+

* Increase the money they make from their email list to $1 per subscriber per month

In all these cases, what I’m actually delivering is some Zoom calls, some support by email, some copy critiques, and a lot of listening and occasional talking.

All of that could really be bundled up and called “coaching.” But I can tell you it’s been much more enjoyable and easy to sell it not as a bunch of Zoom calls and email support and some copy critiques, but as an exciting and lucrative outcome.

Maybe you offer coaching or some other form of dead deliverable that your audience doesn’t seem to value correctly. Maybe you also have an email list. Maybe you have a problem, or things just aren’t working right, and you suspect that coaching is dead, or deliverables are dead, or email is dead.

If so, reply to this email. I don’t offer coaching, but we can talk, and maybe I have a way to solve your problem, or to help you get to an outcome that you’d be ecstatic over.

It costs you nothing to tell me about your problem. You take not the slightest risk. You cannot possibly lose anything. And you can gain much.

Price increase case study: “fucking swimming in sales over here!!!!”

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Last month, I ran the Price Increase Promo Challenge. One of the people who took me up on it was Chris Howes, who runs Creative Strings Academy, an online music school.

Over the past few days, Chris ran his price increase promo for a course he delivered last year and sold for $30. This morning, Chris wrote me with the results:

===

JB- I’m fucking swimming in sales over here!!!!!

63 sales of the $30 product based on PIP (“get it before it goes up to $67”) Remember I originally sold 74 of them at the launch in December. That’s almost as many as I sold the first time. So thats $1900.

Tons of the original 74 buyers bought the new Pentatonic Patterns PDF and Web App. And lots of the new buyers also bought the new thing at checkout as upsell.

We did about $1500 on that product. Which i will split with my developer and he will be super happy, because that is a good payday for the few hrs of work he put in, and now it’s launched evergreen.

And then I had sales of other upsells on the checkout pages as well…. which I didn’t even remember to add until the last minute.

I want to try to sell everyone who bought something on joining the membership tmrw or this week, because every new member gets a free private lesson with me, which what could be a better way to follow through and implement?

So I probably earned about $3,000 – thrilled to tell my wife that – and I want to use the sequence I created as the new opening welcome sequence for people into my list, and/or start running ads and promotions to the funnel somehow. because I think I’m onto something that resonates with my audience.

So, yeah, thanks John. You kicked my ass in a good way.

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So much good stuff in what Chris writes above. Specifically:

1. A higher priced asset he can use to sell his other offers more easily in the future…

2. A proven funnel he can run more traffic to (welcome sequence or maybe even cold traffic)…

3. 67 new buyers who make for new leads for his continuity offer or coaching if he wants to make that available, possibly leading to thousands or tens of thousands of dollars more…

4. Higher overall perceived value of his own expertise and products (yes, people do judge a book by its cover as well as its price)…

5. Something nice to tell his wife…

… plus $3k for himself and about $750k for his developer. That’s not Pablo Escobar cocaine money, but getting paid $3k to also get a bunch of new leads and some new assets in your business sounds like a good deal to me.

All in all, that’s 6 benefits of running a promo, or more specifically, a price increase promo for an offer that sold pretty well once upon a time.

The Price Increase Promo Challenge is over. I have no plans to run it ever again. But if you have a list, and an offer, and if you would like my help making more money from your list and offer, hit reply, and maybe we can work something out.