Pricing

A quick and permanent fix to lots of seemingly insurmountable problems

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Once upon a time, in a land far, far away, I heard an enlightening Jay Abraham story:

Jay was advising a client who was in deep trouble. The client had tried everything — “Everything!” — and was still about to go bankrupt.

After a half day of frustrating consultation — “I already tried that,” the client kept saying — Jay finally just threw up his hands, told the client to double his prices, and stormed out.

The client first thought Jay was an idiot and a jerk. Then, he had a beer with his colleagues, and thought a bit. He decided to double his prices exactly as Jay had advised. Suddenly, everything clicked and his business was saved.

Point being, pricing can be the quick and permanent fix to lots of seemingly insurmountable problems, which can otherwise suck up years of life and blood and effort, with nothing to show for it.

That applies to you if you’re a business owner, the way Jay Abraham’s client was. It also applies to you if you’re working for someone else.

And if that’s the case:

This week, until Thursday, I’m promoting Shaina Keren’s neat, elegant, and effective course Get A Raise.

Get A Raise is for you if you’re working for someone else, and you’re frustrated, and you think your only way out is to get a new job, or to quit your job and strike out on your own, or to go into a completely new career etc.

I’m not telling you not to do any of those things — you’re smart and grown up, and you can make your own decisions. All I am telling you is that there is another option as well, which is simply to “raise your prices” in the form of getting paid significantly more for what you already do, right where you are.

I’ve been out of the employee world for a good while, as evidenced by my telling the above story of Jay Abraham’s business client to sell Shaina’s course for people who work 9-5.

I’m promoting Shaina’s course nonetheless because I was so impressed by the results her clients got:

* An accountant, who was getting paid $50k, who went on to be paid $110k

* A secretary who was in reality the brains behind the entire company, who went from a $90k salary to a $150k salary

* A salesperson who had gradually taken on a kind of operator role, and who went from a salary of $250k to $500k

The best part is that Shaina’s process is new (at least to me, and I once wrote a book about salary negotiation) and it’s stress-minimal. Just prepare a single document the way Shaina tells you to prepare, and deliver it to your boss, along with a 55-word scripted explanation. No haggling, intimidating, or being intimidated necessary.

Shaina’s Get A Raise course is based on her $1,500 one-on-one coaching program. It contains the same information, without the handholding.

The course normally sells for $197, a fraction of what the coaching sells for. But right now, as a special deal for you and you alone, because you happen to be a reader of this newsletter, you can also get an extra $50 off the regular price.

That means the current deal on Get A Raise is just $147, 1/10th of Shaina’s coaching, which itself was 1/10th (or even less) of the salary increases that people who apply this process typically get.

This offer is good until this Thursday, June 26, at 12 midnight PST. If you wanna get it:

1. Head on over to https://bejakovic.com/raise. There’s no sales page for this baby, just an order form with a few testimonials (eg, “I still can’t believe I get to keep the job I love and feel well compensated.”)

2. Put in the code BEJAKOVIC50 at checkout. Make sure the price drops from $197 to $147 before you buy.

If you got questions or doubts, write me and I will address them either in private or, if appropriate, under the bright lights of this newsletter.

But as I wrote yesterday, I’ve never sold, bought, or even seen a course that offers such clear and direct ROI.

If you’re working a 9-5 job, and if you believe you’re not worth firing, then you are likely being underpaid, and Shaina’s course can help fix that.

How I ended up paying an inconcievable price for coaching

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The date was July 17, 2019. I remember exactly where I was, walking in the old 18th century part of my home town of Zagreb, Croatia, where I was living at the time.

I pulled out my phone and saw that I had a new email from Dan Ferrrari.

In case you don’t know, Dan is an A-list copywriter. I profiled him in Commandment IV of my first 10 Commandments book, 10 Commandments of A-list Copywriters, because he has string of winning sales letters that few if any copywriters over the past 10 years can match. As just one example, Dan once wrote a sales letter that tripled sales over the previous control and sold out the entire stock of a longevity supplement.

In July 2019, my connection to Dan was extremely tenuous and unlikely.

I had gotten on his email list years earlier, but he never sent any emails.

Then, in the spring of 2019, while I was on a short trip to visit a friend in Baltimore — my first trip back to the U.S. in over five years — Dan finally sent an email to his list. Is anybody in the Baltimore/Washington area who wants to meet?

I replied yes. I don’t know exactly why or what I was hoping for. I just had a sense I was stuck with copywriting as a career. I had only heard stellar things about Dan. I thought if I met him in person maybe it would lead to something.

Aaaand… it turned out no. Our schedules didn’t fit, and we never ended up meeting in Baltimore.

I went back to Croatia, and Dan went back to his non-emailing.

And then, a few weeks later, Dan wrote me to ask whether I might be interested in his coaching program? I said yes.

To which, Dan replied with nothing. No response, first for a few days, then a week, then a month.

I forgot about Dan, and started fishing around for a different copywriting coach. But crazy as it might seem today, nobody in 2019 was offering coaching for copywriting.

And then, over a month after our last email exchange, Dan did reply. We got on a call to discuss his coaching program. I asked about everything but the price because I didn’t want that to cloud my judgment. The coaching sounded like the exact thing I had been looking for. I told Dan I’m in, and I figured I’d make the price work for me somehow.

The day after the call, Dan sent me an email with a PayPal payment link and the actual per month price for the coaching.

That was the email I got while walking around the old town in Zagreb. The reason I remember exactly where I was is that the price took my breath away.

I expected the coaching to be expensive. But not this expensive. I won’t say exactly how expensive it turned out to be. I’ll just say it was as high as my total income on many months at the time.

Still, I had some savings. I decided that, as long as I had some money in the bank, I was willing to give it a go. I mean, everything seemed to be building up to here — my stagnation with copywriting as a career, the near misses I’d had in meeting with Dan, the constant drum beating of “get a mentor” that was popular at the time.

So I took a deep breath, PayPaled Dan the money, and the coaching started.

I’ve written before about the actual coaching I got from Dan. I won’t repeat that here. Here I just want to focus on the price of the coaching, which, as I said, took my breath away when I first saw it.

Had anybody sat me down a few days prior and asked me whether I would pay, each month, what I ended up paying Dan, I would have just stared at them bug-eyed. “Absolutely not” would be my answer, and I would have meant it 100%.

Here’s the fundamental dilemma of setting prices:

Nobody knows what anything is truly worth. You don’t know what your offer is truly worth to your customers. They don’t know either. You can ask them, but they cannot and will not tell you the truth. The only way to know is to put an offer in front of them and see if they will buy.

I ended up buying Dan’s coaching at a price that would have been inconceivable to me only days earlier. Your customers or clients might end up buying your offers at prices that seem inconceivable to you now.

The only way to know is to put your offer in front of them, and see if they will buy.

That said, you can be a little more strategic about your price than simply throwing darts at a dartboard now and then. And on that note, I’d like to remind you of a mini-course I released yesterday, called Modified Depoorter Pricing.

This mini-course is about a pricing strategy I’ve used in the past to sell both services (back when I was working as a sales copywriter) and, later, my own courses.

This pricing strategy was elegant and worked very well when I used it.

My one regret is, I haven’t been consistent enough or thorough enough about using this pricing strategy. So I’ve created a mini-course outlining this pricing strategy, both for your benefit and for mine.

This is a “mini-course,” because I didn’t fill it with a lot of fluff or infotainment. You can consume it in 10 minutes if you so choose.

As such, I still don’t have a sales page for it. But if you’d like to get it nonetheless, you can do so at the link below.

The reason you might want to act now is that I will soon use the Modified Depoorter Pricing strategy to increase the price of this mini-course from its current modest level. To get it before then:

https://bejakovic.com/depoorter

Modified Depoorter Pricing

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I recently came across a clever pricing strategy for an online product.

I realized this pricing strategy is something I had used in the past to sell both services (back when I was working as a sales copywriter) and, later, my own courses.

This pricing strategy was elegant and worked very well when I used it.

The only problem was, I wasn’t consistent enough or thorough enough about using this pricing strategy.

So I’ve created a mini-course outlining this pricing strategy, both for your benefit and for mine. I’m calling this mini-course Modified Depoorter Pricing.

It’s a mini-course, because I didn’t fill it with a lot of fluff or infotainment.

It’s simply the core idea spelled out — Depoorter Pricing — plus a few key distinctions to help you apply it well to your particular situation — hence Modified Depoorter Pricing.

At this point, I don’t have a sales page for this mini-course. Everything I’ve just told you is all I have to tell you today. Maybe that will change in the future.

For now, the only added sales appeal I have to share is that I’m making a very special price available for the first 10 people who buy Modified Depoorter Pricing. If that’s enough for you:

https://bejakovic.com/depoorter

If you’re struggling to sell continuity…

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This morning, I got a DM on Skool from a business owner in Australia, who wrote:

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Hey John, I saw you promoting Ronin, how’s the signups going on your side? I’ve sent a couple of emails but only 50 odd clicks which is pretty low. I’m finding it a challenge to convey the real value of what Travis teaches without sounding like a scammy hypester!

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The background is that the past few days, I’ve been promoting Travis Sago’s Royalty Ronin membership program. It’s a membership I’m personally signed up to, as is the business owner from Australia above who wrote me this morning.

So far, I’ve sent 4 emails to promote Ronin. I’ve had a few hundred people click through, but I have only had a handful of people sign up for the free trial.

I’m not bothered by that result.

Travis’s community is after all built around Travis, and selling my audience into a paid community built around a person they don’t really know is a tough ask.

Plus, Royalty Ronin is very expensive, and I figure people are wary of signing up for a $300/month subscription, even if they get a week’s free trial to make up their minds.

I keep cheerfully promoting the free trial of Royalty Ronin because 1) every day, I’m still getting more people to opt in, and 2) even if a few folks decide to stay signed up past the trial, it’s going to be long-term good for me and good for them.

That said, I thought it was actually a curious choice from Travis Sago to start selling Royalty Ronin as a per-month subscription (something he only started now, as far as I know).

That’s because I remember one training of his, and the question of continuity programs came up. Travis explicitly shared his philosophy, which was “Don’t sell continuity.”

That doesn’t mean you can’t get paid recurring month-to-month. It simply means how you price and position your existing offer (yes, the one you’re selling via continuity) in the audience’s mind.

Travis had a small, counterintuitive twist for making recurring sales, which gets you a bunch of money up front as well as more people to pay you month-to-month than if you just offer a monthly subscription.

If you yourself have a continuity program that’s not making as many sales as you like, this info could be gold for you. Or it might be something you choose to ignore, the way Travis seems to be doing now, for reasons of his own.

In any case, if you’re already signed up for a trial of Royalty Ronin, you can find this recurring-income-without-continuity tweak inside the “$1k a Day in 1 Hour a Day” training in the Ronin course area.

And in case you haven’t already signed up for trial of Ronin, but you would like to see what it’s about, and whether it’s worth your time and attention, then here’s more info on the membership from Travis himself:

https://bejakovic.com/ronin

P.S. If you’ve already signed up for trial of Royalty Ronin via my link above, forward me Travis’s welcome email, the one with “Vroom” in the subject line. I have a small but growing bundle of bonuses that’s waiting for you as a way of saying thanks for taking me up on my recommendation.

Why discounting fails to drive sales, even when it’s by a lot

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A while back, I talked to a business coach, somebody who has a lot of experience with online marketing.

She told me about how she launched a new membership… how she offered a launch discount… how she even ended up increasing the discount over what she had initially planned.

Result:

One person ended up signing up.

Does this mean this new membership offer clearly sucks, since only one person bought even at a double-discounted launch price?

I told this business coach something that took me too long to internalize:

Discounting only works if people already value the thing you’re selling at the full price you’re selling it for.

In short, 20% off nothing is still nothing. So is 50% off.

The long term fix for this is your ongoing presence in your audience’s minds… trust and credibility built up by days and weeks and months of advertising yourself… sharing case studies of people who bought your offers and got value from them… and repeatedly driving home the fact that your offers sell for the price you are claiming for them, and that they’re worth every penny and in fact much more.

That’s how you convince people that, say, your membership is actually worth $300, and is even a steal at that price.

Good news:

There’s also a short-term fix. You can sell your offer at full price, and have people buy it, even if they don’t yet value the thing you’re selling at the price you’re selling it for.

This short-term fix is an obvious idea, but again, it took me too long to really internalize.

It finally clicked for me last year, via a little-known resource I was turned onto by marketer Travis Sago.

Travis is a very clever and very creative guy when it comes to Internet marketing… but he’s also a very thorough student of marketing and copywriting classics.

One of the things I have gotten via first stalking Travis online, and eventually paying him a lot of money for his marketing education and ideas, is simply exposure to really great, simple, often very old marketing ideas, which have made me much more money than the large sums I have paid Travis.

Speaking of which:

Yesterday, I started promoting Travis’s Royalty Ronin community as an affiliate.

I paid Travis $3k over the past year for access to Royalty Ronin and for a suite of his courses, which he makes available for members of Royalty Ronin.

I also recently renewed my membership to Royalty Ronin, ahead of schedule, for another year, in one lump sum payment of $1k.

Good news, part 2:

If you like, you can now get inside Royalty Ronin for a little less than the $3k I paid over the past year… and less even than the $1k I paid in a lump sum a few weeks ago to renew.

Specifically, you can get inside Royalty Ronin for free, because Travis has started offering a 7-day free trial.

Like I wrote/said yesterday, there aren’t many affiliate offers I’m wiling to promote. That’s because most are simply not good enough… because most aren’t a good fit for my audience… because I’m simply not enthusiastic about most of them.

On the other hand, I’m 110% enthusiastic to promote Travis’s Royalty Ronin, and all the multi-thousand dollar courses that come as bonuses, because I’ve so thoroughly benefited from them, and because I continue to benefit from them.

If you’d like to test out, look around, and even profit from Royalty Ronin, for free, for a week, you can do so here:

​https://bejakovic.com/ronin​

P.S. If you already signed up for a trial of Royalty Ronin via my affiliate link above, send me an email to let me know. Skool doesn’t let me see who has signed up, so the only way I know is if you write me.

And if you do write me to let me know, I’ll send you a recording of my Heart of Hearts training, about how to discover what the people in your market really want, so you can better know what to offer them and how to present it.

I previously planned to sell Heart of Hearts for $300, along with a few bonuses. I even had a few people pay me $300 for it, before I changed my mind, pulled the offer, and refunded their money. (I simply didn’t have time or desire to create the promised bonuses.)

Good news, part 3, is that Heart of Hearts is yours free, because you’ve taken me up on this trial of Royalty Ronin.

Plus, as an extra bonus when you write me, I’ll tie up this email, and I’ll tell you the short-term fix I mentioned above, for getting people to buy your offer at the full price even if they don’t value it yet. I’ll even tell you the little known resource, which I was clued into via Travis Sago, that finally made this click in my own head.

Trump whale research intelligence

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This past November, right after Trump won the election, the WSJ ran a story about a “Trump whale” — a mysterious trader, known only as Theo, who had made a series of very large bets on the Polymarket prediction market.

Theo had bet $30 million of his own money that 1) Trump would win the election, that 2) he would win the popular vote, and that 3) he would sweep the “blue wall” of swing states.

Against the predictions of all pollsters, and against even the betting odds on Polymarket, all three things came to pass, and Theo collected $50 million as a payday.

The WSJ managed to get in contact with Theo. He explained some of his reasoning for why he was confident enough to put down $30 million of his own money on bets against what both experts and the wisdom of the crowd were saying.

That’s how I learned the following:

The normal way to poll people is to ask them, “Who you gonna vote for?” That produces certain results, which as this past election and previous elections have shown, can be significantly off from reality.

But a less normal way to poll people is to ask them, “Who your neighbor gonna vote for?” For whatever psychological reason, this tends to produce poll results that are significantly different than the normal way to poll.

Theo looked at a couple of these “neighbor” polls done in September alongside normal polls. The neighbor polls were all suggesting that support for Trump was several percentage points higher than everybody was saying.

This became one of the data points that gave this guy the confidence to make his ballsy bets, and the info to bet right and win $50 mil.

I’m telling you this for two reasons.

Reason one is if you’re trying to get info out of your readers, it might make sense not to ask them, “What do you want,” but to ask, “What do you think other people would want?” I tried it while initially working out the right pricing for Daily Email Habit, and it gave me useful info.

Reason two is simply that this neighbor polling thing is just another example of how much our own self-centered thinking tends to color how we see the world and how we behave.

I’m telling you this specifically in case you are ever plagued by thoughts like, “Nobody would want to read what I write,” or, “Nobody would want to pay money for this offer I have.”

The sticking point there is the old, I Me Mine.

If you find yourself ever thinking thoughts like — convincing yourself that you can predict what other people think, when it comes to what you are doing or could be doing — then take a lesson from the Trump whale:

The next time you are sure that you know what other people think, take yourself out of the equation. Ask yourself, “Would there be people who would want to read or buy this… if my neighbor were offering it?”

Do this, and you might win bigly.

And btw, today’s email was based on my daily puzzle that went out via Daily Email Habit. If you enjoyed today’s email, maybe you’d enjoy writing emails following daily email habit? Or maybe your neighbor would? Here’s more info in either case:

https://bejakovic.com/deh

How much things cost now

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A couple days ago, I announced I’ll be increasing the price of my Daily Email Habit service from $20/month to $30/month. I got a reply to that announcement from copywriter and brand strategist Chavy Helfgott, who has subscribed to Daily Email Habit since day 1. She wrote:

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Just chiming in to say that even at $30, you will be vastly undercharging.

I honestly feel that the 40+ days of daily email prompts + knowledge gained in the community, have so far have been at least as valuable for me than the $10,000 personal business coaching I paid for a few years ago.

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I’ll get back to those numbers in a second.

But first, let me tell you that, also a couple days ago, marketer Ross O’Lochlainn, who I guess was in Dan Ferrari’s little coaching group right before me, shared how much some things cost now.

Ross was at an in-person mastermind. A couple who was also in attendance shared the details of their business.

Their business is dream interpretation.

Their current low-ticket offer is $3k. Their premium dream interpretation offer, for a small “bleeding neck” segment of their audience, sells for $35,000 a pop. (People have bought.) The couple think they could get the price up to $75k, or maybe $100k.

Says Ross, this has now replaced his previous best story of premium offerings, which was a dude who charges $10,000 to help people do handstands.

I’m not sharing this to shake my head at the greedy Martin Shkrelis of the dream interpretation and handstand industries.

I’m sharing this to open your mind and maybe mine.

The same “stuff” can be packaged up in a different way and presented inside of a different experience to sell not for 2x, 10x, or even 40x… but even 500x, like Chavy says above.

Or 333x if you sign up tomorrow.

Because today is the last day, ever, in the history of mankind, I will be offering the Charter Member price for Daily Email Habit.

Tonight at 12pm midnight, the price goes up to $30/month.

(Apparently, there is still a lot of room for the price to increase beyond that, too.)

Also, Daily Email House, the community that Chavy refers to above, goes away as a free bonus, at the chime of midnight, just like an ordinary pumpkin that magically turns into its own beautiful paid offer.

If you would like to join Daily Email Habit before these vastly underpriced privileges disappear:

https://bejakovic.com/deh

The anti-subscription high-ticket community

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I’ve recently noticed an interesting new pricing model. As an example, take Codie Sanchez’s Contrarian Community.

As you might know, Codie is an ex-private-equity, Goldman Sachs woman. She quit the corporate world and started using her PE background to buy boring, cash-flow businesses. Laundromats, RV parks, and the like.

Codie also started an info publishing business, Contrarian Thinking, teaching players with money to do the same as she’s doing.

Codie writes a free Contrarian Thinking newsletter, in which she gets her audience of 200,000 readers hyped up on the opportunity of buying boring businesses.

And once they get hyped up enough, she sells them training teaching them how to actually buy a boring businesses, plus ongoing support and networking, inside what she calls Contrarian Community.

So far, so standard.

The part that got me is that Codie doesn’t charge for access to Contrarian Community monthly. She doesn’t charge for it yearly either. Instead, she charges a one-time fixed fee of $10k. And she’s built a 8-figure business out of Contrarian Thinking this way.

I’ve noticed this pricing model in a few other successful info publishing and coaching businesses recently. At first, this had me surprised — because I’ve been trained to think continuity offers are where it’s at.

But a one-time, large fixed ticket to join a community makes a lot of sense. It means:

1. More money per member, today instead of tomorrow.

2. Better quality of member.

3. Better results for members, and therefore easier sales down the line, and a more attractive offer.

4. A better community. Rather than people constantly churning, there’s stability. There are more members contributing, and more successful members supporting and encouraging those who aren’t as successful yet.

So this is something to consider.

If you too offer ongoing coaching, training, or a community of some sort, you can do this too.

Figure out what your LTV is per customer… round that up… or double it or triple it. And then charge people a one-time fee, instead of leaving them to constantly wonder if it’s worth sticking around and renewing for another cycle.
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​Do this, and you might end up producing a better community, getting better results for your customers, and making a lot more money yourself.

Exploiting stupid and gullible customers

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I live in Barcelona and for the first time in my life, that means I’m drinking bottled water at home.

The Barcelona tap water looks and tastes like it was used to wipe down a chalkboard before being pumped to your house.

I drank the tap water for the first few months after moving here. I kept asking myself, “Why am I always thirsty?”

Then some friends came to stay with me for a few weeks. They took a sip of the tap water. They refused to have a second sip. They bought bottled water instead.

I drank the bottled water while they were here. And when they left, I found I couldn’t go back to the tap.

My thirst was finally cured. But now I have a new problem. I regularly have to go and buy the water, and schlep it back home.

That’s what I did last night after my evening walk. I walked to the nearest supermarket, about 200 yards away, bought a large 6-pack of bottled water, and schlepped it home.

As I was carrying it, I was thinking about how — bear with me here, I’m getting to a point — there’s a convenience store right in my building. A guy named Malik runs it. The total distance from Malik’s convenience store to my front door is 4 yards, not 200.

And yet, I haven’t shopped at Malik’s for almost a year now. I refuse.

The question is why. I’ve actually written about this before:

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Malik doesn’t ever ring up what you’re buying. He never gives you a receipt.

Instead, he eyeballs the stuff you’re holding in your hands — a bottle of water, two cans of beer — and tells you the total. 7 euro 65 cents. Tomorrow, the same basket of stuff might cost 6 euro 30. Or 9 euro 15.

Sometimes, Malik senses he has overcharged you. And without looking at you directly, he senses whether you feel so too. If he ever thinks he’s gone too far, he doesn’t lower the price. Instead, he throws in something extra — a single-serve cookie, a lollypop, a piece of bubble gum. Lately it’s been happening a lot.

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At first, this behavior was curious. Then cute. Then annoying. I stopped going.

I could afford the extra euro or two. I would even gladly pay for the convenience not to have to schlep my bottled water home from a block away. But the random price increases and drops, depending on Malik’s whims and how rich I was looking that day, drove me away. They made me feel gullible and stupid.

The point here is twofold:

First, I’d like to suggest you don’t make your customers feel gullible and stupid. That might seem perfectly clear — much clearer than Barcelona’s tap water. And yet, how many businesses engage in practices that make it seem their customers must be gullible and stupid? Stuff like:

– Transparently fake reasons why (“Our warehouse manager just phoned me in a panic and…”)
– One-time-only offers that really aren’t
– Price increases and drops based on a whim or on momentary greed, rather than strategy

Malik’s store still survives without my patronage. I see him sitting there all day long, looking exhausted and unhealthy. I would gladly pay him the top price he ever charged me for the bottled water, if I only didn’t feel stupid and gullible doing so.

And that brings me to the second point of the story above. But I will talk about that tomorrow, because one point a day is my new limit.

Meanwhile, if you’d like to write daily emails that allow you to 1) build trust rather than resentment and 2) charge high prices that people happily pay, then you might like my Simple Money Emails course. For more information:

https://bejakovic.com/sme/​​

If you want to learn to pray, raise your prices

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I live in Barcelona, have been for almost two years now. In order to find out a little about this city, I picked up a book, called Barcelona. It talks about the history and the architecture of the place.

Since Barcelona is on the sea, the culture has been influenced big time by sea and sailing.

​​One of the oldest churches in the city is Santa Maria del Mar.

​​The patron saint of Barcelona is St. Eulalia, also the patron saint of sailors.

​​And according to the book I’m reading, the locals have a saying:

“If you want to learn to pray, learn to sail.”

I wrote that down when I read it. It’s very practical advice, even if you don’t want to learn to pray.

It reminded me of my attitude from day zero of my copywriting career, back in 2015.

I started out charging $15/hour.

I told myself that after five jobs completed at that rate, I would raise my rate to $20/hr.

And I did so.

Then I repeated the process, over and over. $20, $25, $40.

While I was still on Upwork, around 2018, I eventually got to $150/hr.

Then I got off Upwork, and started charging clients still higher effective fees for the work I was doing.

At every step of the way, my mindset was lacking. I had zero inner game. I was emotionally sure that the work I was doing would not be worth the new price I wanted to charge.

And yet I raised my prices. My mindset and my skills and my deliverables caught up. They had to. I was working with clients who were suddenly paying me lots more money.

So if you want to learn to pray, learn to sail. And if you want confidence and the skills to back it up, raise your prices.

This applies beyond copywriting, and beyond client work. ​​

That’s why pricing will be something I will talk about on the free presentation I will host tomorrow, about how I write and profit from this newsletter that you are reading now. But that training is only open to people who are signed up to my list. If you’d like to get on there, click here.