This past May I went to the one and only copywriting conference I have ever attended. Trevor “Toe Cracker” Crook, who organized the conference, got up on stage on day two to give his presentation, all about creating outrageous offers.
Trevor had something like 9 points to cover. And then he got into the 10th, which was a pitch for his paid offer, something called Silent Sales Formula.
The structure of Trevor’s offer went like this:
* Access to Trevor’s Own The Casino training (a $5,970 value)
* 3-7 Zoom calls with Trevor for the rest of 2023 ($5,000 value)
* All for an affordable $497 today, and then “9 financed payments of $497 every 30 days”
Trevor made it clear this was not a subscription offer, and you could not hope to cancel after the first month, or really at any other month.
I remember talking to some of the marketers and copywriters after the fact. We were all confused by that payment structure. It seemed to put a kind of anti-demonstration on Trevor’s otherwise excellent presentation about great offers.
It turns out I and the people I had been talking to were probably wrong, and Trevor was probably right.
I say “probably,” going by the other successful marketers I have seen since, offering exactly the same pricing structure:
I saw Sean Anthony do it recently for his High-Ticket Email Conversion Workshop ($590 today + 4 more payments of $590). I saw Justin Goff do it last week for the 7-Figure Email course he was promoting ($97 today + three future payments of $297).
You might think this is just a payment plan.
But for all these folks, there was no option to pay in bulk, and there was not really any talk of the total price. It seems the main reason for this pricing structure is a kind of reverse price anchoring. What you pay today is quite affordable, and the rest… well, the morrow shall take thought for the things of itself.
As you might know, I am all about taking effective marketing strategies and putting them into practice.
And so I would like to announce I am stealing this idea from Trevor and Sean and Justin.
I have changed the payment structure for my Most Valuable Email course.
Before, the course was much more expensive than it is today — though still grossly underpriced for the value it delivers.
But I’ve changed all that with my new financed payment structure for MVE.
Now, you can get started with Most Valuable Email for just $97 today + 3 financed payments of $1, each 30 days.
You might not believe me. You might think I’m a joker. You might think I’m trivializing an otherwise valuable marketing idea. So check for yourself.
In order to do that, you will have to click through to the page below… scroll past all the big claims I make about MVE (build your authority, grow your email list, create exciting new offers out of thin air)… skirt the towering wall of testimonials… turn right at my guarantee that puts John Carlton and Gary Halbert to shame… and then click on the “Yes I want to learn the Most Valuable Email trick” button.
You will then see my new financed payment structure in action.
I don’t make any promises about how long I will keep this generous payment option up, but right now it’s there. Check for yourself: