Bonuses

Announcing: Red-Hot Copywriting Secrets

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I’m excited to announce my new offer, Red-Hot Copywriting Secrets.

​​I’ll tell you about this new offer in a moment, but first I want to share a valuable marketing tip with you. Here goes:

Back in the 1990s, Gary Bencivenga, widely believed by marketing experts to be the greatest living copywriter, sold a little offer of his own.

Gary’s offer was a book of tips for winning jobs. He sold it via ads in USA Today, like this:

Headline — “Do you make these mistakes in job interviews?”

Offer — The core book, “Interviews that Win Jobs,” for $49.95. There was also a free bonus, which Gary said was “selling nationally for $49.95,” called “How to Answer the 64 Toughest Interview Questions.”

So far, so standard.

Except, I am a bit of an amateur advertising sleuth.

And so I happen to know that Gary also ran a second ad for a second book about job and interview tips.

He sold this second offer via ads USA Today, like this:

Headline — “Job hunting? How well can YOU answer these 64 toughest interview questions?”

Offer — The core book, “How to Answer the 64 Toughest Interview Questions,” for $49.95. There was also a free bonus, which Gary said was “selling nationally for $49.95,” called “Interviews that Win Jobs.”

So that’s my little tip for you today:

Do what Gary did, and double your front-end offers by selling both your bonus and your core offer.

This will force you to make both offer and bonus sexy and appealing.

​​And it will add legitimacy and authority when you say that the bonus sells for $49.95, as opposed to the mealy-mouthed alternative of so many marketers, valued at $49.95.

I don’t bring up this Gary Bencivenga tip by accident.

I bring it up because I discovered this tip back in the decade of the 2010s, when I spent 100+ hours copying old and successful ads by hand, including both of Gary’s jobs ads.

I doubt that I would have spotted Gary’s doubled-up offer had I simply “read” Gary’s first ad, skimmed past that “selling nationally for $49.95” at the very end, and tossed the ad aside.

That to me is the value of hand-copying ads and sales letters.

Other people ascribe magic to the actual neurology of copying stuff out by hand.

I’ve personally never experienced that. But I have found the process of copying ads immensely valuable because it forced me to sit and really examine ads carefully, and spot many of the valuable details that make them work, which I would have missed otherwise.

Which brings me to my new offer. It’s a special, one-time bundle called Red-Hot Copywriting Secrets. Inside this unique bundle, you can find the following:

#1. Copy Zone (selling nationally for $100). My 175-page, A-Z guide on the business side of copywriting, from getting started with no experience or portfolio, all the way to becoming an A-list copywriter.

#2. Most Valuable Postcard #2: Ferrari Monster (selling nationally for $100). A deep dive into a single fascinating topic — code named Ferrari Monster — which I claim is the essence of all copywriting and marketing. Get the Ferrari Monster right, and almost everything else falls into place.

#3. Copy Riddles Lite (selling nationally for $99). A slice of my Copy Riddles program, proportionately priced. Try yourself against legendary A-list copywriters like Gene Schwartz, David Deutsch, and Clayton Makepeace — and in the process, implant new copywriting skills into your brain.

#4. Horror Advertorial Swipe File (selling nationally for $100). A zip file with 25 PDFs, featuring the original copy for 25 of my horror advertorials. These advertorials pulled in millions of dollars on cold Facebook and YouTube traffic, and sold everything from fake diamonds and dog seat belts, to stick-on bras and kids’ vitamins.

#5. 9 Deadly Email Sins (selling nationally for $100). 9 lessons distilled from my expensive and exclusive one-on-one coaching sessions with successful business owners and marketers.

The trainings inside Red-Hot Copywriting Secrets sell nationally for a total of $499.

But you can get this bundle at a discounted price of just $497 — if you act by this Thursday at 8:31pm CET, using the link below.

Plus, if you get Red-Hot Copywriting Secrets before the deadline, I’ll also add in a free bonus, membership in Derek Johanson’s CopyHour program.

​​CopyHour sells nationally, and internationally, for $497. But it’s yours free when you get Red-Hot Copywriting Secrets.

​​To get both before the doors close:

https://bejakovic.com/copyhour

P.S. If you do get Red-Hot Copywriting Secrets, write me and say so. Due to the quirks of the above sales cart, I can only see the first name of who’s bought, and not the email. So write me and say you bought, and I’ll make sure you get both Red-Hot Copywriting Secrets and access to CopyHour.

Learning from hecklers and refunders

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Comedian Norm MacDonald once started a standup show when a heckler in the audience yelled out:

“Hey, you’re not very funny!”

The crowd, all of whom where there to see Norm, started booing the heckler. One guy yelled, “Toss the asshole out!”

Norm calmed the crowd down. “Now hold on,” he said. He wanted to understand what exactly happened. And he started talking to the heckler.

“So you go, ‘I’m gonna pay money to go see this dude…’ I want to understand what exactly happened. At some point in your life, you thought I was funny.”

The past couple days, I promoted Andrew Kap’s book, 3 Words I Used To Sell 100,000 Books. I even gave away a couple free bonuses to people who bought that book.

A lot of people took me up on the offer. They wrote in to say thanks for turning them on to Andrew’s book, and to ask for the bonuses I had promised.

Among all these people was one guy who first wrote me with proof of buying the book and then, before I could reply with the bonuses, wrote me a second message to say:

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I gave back the title, I’m sorry. Didn’t really apply to me. Don’t want to scam you for the bonuses.

Sorry, really like your stuff though.

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It’s standard daily email operating procedure to shame people who refund stuff or who say they can’t get value out of a valuable offer. It’s even common to toss them off your list.

But I thought, good on this guy for realizing eventually this doesn’t apply to him… and even more so for having the decency to write me and say so.

Still, just like Norm, I told myself, I want to understand what exactly happened here.

My email went out at 8:34pm.

My reader read my email and got excited. He bought the book immediately. By 9:00pm, he got the confirmation email from Amazon, forwarded it to me, and asked for the bonuses. Even though, as he realized over the next few minutes, this book or the bonuses or the promises didn’t really apply to him.

How exactly does this happen?

Clearly, the promo nature of my email had something to do with it. The deadline… the disappearing bonuses… the exciting, opportunity-like promises of it all.

But here’s the point, the message from this email:

Those things — deadlines, bonuses, exciting promises — are rooms in the house of persuasion. The house itself is built on a foundation. And that foundation is either stable and strong, or shifting and weak.

The foundation is trust. In my case, trust built up by daily emailing.

That’s how people find out in the first place about offers I create and deadlines I set. That’s how they get excited about the disappearing bonuses I announce and exciting promises I make.

Getting people to trust you like this is nothing mysterious or difficult.

It’s just a matter of consistency.

Like I said, in my case, that’s via daily emails. For years now. And though my offers change, and daily email topics change, and even my own attitudes change, there’s still some consistent core that people can rely on and trust.

You can do the same.

The longer you do it, the better. But it doesn’t have to take years to build up trust. It can be done in months, weeks, days, or sometimes even hours, if you say the right things.

But it all starts with saying something, and then doing so again, in some regular, consistent way.

My introductory offer — the least expensive course I offer — is an introduction to writing daily emails, called Simple Money Emails.

I’ve used the techniques in this course to write quick emails for clients that made lots of money.

But more importantly, I’ve used them for myself to create long-running relationships that lead to trust, engagement, and urgent sales like the above.

If you’d like to find out how you can do something similar, then take a look here:

https://bejakovic.com/sme/

Deadline to get 4 copywriting bonuses that made the Infostack promo

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Today is the deadline, in just 3 ominous hours from now, to get the Infostack copywriter’s bundle along with my special bonuses.

​​I won’t send any more emails about this offer before the deadline hits.

In case you missed my emails over the past few days:

The core Infostack offer is a bundle of 14 different copywriting courses, trainings, and ebooks, my 10 Commandments Of A-List Copywriters among them.

​​All these products sell on their own for a total of $555, but get the Infostack bundle and you can get them all for a grand total of $49.

I’m also offering some free bonuses to entice you to sign up. Speaking of which, I’ve gotten a bunch of replies during this promotion along the following lines:

“I purchased the Infostack package for your bonuses.”

“… this fine offer from infostack which I leaped on and mostly to get your bonus packages.”

“Grabbed it. And to be completely honest, after reading through Copy Riddles a bit, I swiped this offer specifically for your bonuses.”

“I wanted the Dan Ferrari gems [bonus #4 below], so here we are.”

​​[From an email sent to Infostack support, forwarded to me:] “I’ve sent you TWO requests, yesterday and today, to cancel and refund this transaction. I sent the requests through the Contact link on your website. I did this because I wanted John’s bonuses.”

I also got one person writing me to say about the Infostack bundle, “I don’t think this one will sell. They have again left out the values under each item.”

I won’t share specific sales numbers for this promo — what good are they to you — but I will say that by my standards, the promo did fine. And I’m writing this before the final batch of sales that always come in the last few hours.

That just goes to prove the old direct response adage that people will often buy the bonus rather than the core offer.

So if you ever find yourself stuck selling something bland (rather than SUPER or ideally SUPER Ultimate), then you can always help yourself out by taking a sheet of parchment, reaching for your goose quill and ink stand, and carefully writing down the following heading:

“10 ideas for cool bonuses to make this offer sell better”

That’s how I came up with my own bonuses for the Infostack Bundle. In case you’re curious, here they are:

1. Copywriting Portfolio Secrets ($97 value)

In this training, I show you how to build up your copywriting portfolio in the fastest and most efficient way, so you can start to win copywriting jobs even today. I show you the best way I’ve found to win 4- and 5-figure jobs I REALLY wanted, even when I wasn’t qualified for them, and how you can do it too.

I previously sold this training for $97. But it’s yours free if you take me up on my Infostack offer, which also includes my…

2. No-Stress Negotiation For Well-Paid Copywriters ($100 value)

This guide outlines my 7-part negotiating system, which I adapted from negotiation coach Jim Camp. This system kept me sane while I still regularly interviewed and worked with copywriting clients. Follow these seven principles, and you will end up making more money, working with better clients, and being able to stick to it for the long term.

I only offered this guide once before, as part of the $100 Copy Zone guide, which also featured….

3. How To Get Set Up On Upwork

This free bonus is an excerpt from a short self-published book I wrote once, How to Become a $150/Hr Sales Copywriter on Upwork: A Personal Success Story that Almost Anyone Can Replicate. It tells you how to actually get set up on Upwork — the details of your profile page, your description, your title.

If you combine this bonus with the two bonuses above — Copywriting Portfolio Secrets and No-Stress Negotiation — you have a great shot of winning a job on Upwork by the end of this week, or even today.

And finally, my bonus stack also includes…

4. Dan’s Timeless Wisdom (priceless, or $25k+)

Between August of 2019 and March 2020, I was in Dan Ferrari’s coaching group. As you might know, Dan started out as a star copywriter at The Motley Fool, and went on to become one of the most successful, most winning, big-money direct response copywriters working today.

Inside his coaching group, Dan dispensed copy critiques, marketing advice, and mystical koans to help his coaching students get to the next level.

At some point, I had the bright idea to start archiving the best and most valuable things that Dan was saying. I got 25 of them down, and they are all included in this document, which has until now only been shared with Dan and his coaching students.

(By the way, I never tallied up the exact and rather painful amount of money I paid Dan for the coaching. It was north of $25k. I do know I made it all back, and then some, in just the first two months after I stopped with the coaching, thanks to just one tip I got from Dan.)

So there you go. If you want the Ultimate Copywriter’s SUPER Stack for its $555.86 worth of value and inspiration, yours for just $49…

… or if you want my add-on bonuses for their $25,197/∞ value, yours free…

… then here’s what to do:

1. Buy the Ultimate Copywriter’s SUPER Bundle at https://bejakovic.com/infostack

2. You will then get an automated email from ThriveCart with a link to a special, members-only page on my site where you can access the four free bonuses above.

Important:

The deadline to get both the Infostack bundle and my bonuses is tonight at 8:31pm CET. After that, my bonuses go back to Barbieland. So if you want them, I suggest you get them now.

The world’s most handsome email marketer gives me some unsolicited advice

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Two days ago, I started promoting Steve Raju’s ClientRaker training, about getting richer, nicer, classier clients using AI and LinkedIn.

Reader Fotis Chatz, who writes for Ning Li and positions himself as the “World’s Most Handsome Email Marketer” on LinkedIn, bought ClientRaker yesterday.

​​But being excessively handsome is not enough for Fotis. So he wrote in to give me some unsolicited advice about my launch:

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Just bought it.

Your story about him using A.I. is what “got” me. I’m already using FB with a lil bit of success, curious to see what I can do on Linkedin.

Btw, have you considered creating a bonus specifically for this offer? We did it a lot when I was working with Igor (Kheifets). We’d promote an affiliate offer and either give a product of ours that would cover something missing from the offer, or create something from scratch. Great way to make way more sales and win some affiliate leaderboards.

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What Fotis wrote might be unsolicited advice but it’s welcome advice — because I happen to agree 100%. I’m all for creating valuable bonuses, whether for my own offers or for affiliate offers.

I didn’t do it in this case because 1) I’m swamped with other work and 2) because I believe ClientRaker is so attractive that it will sell on its own.

That said, I might create a bonus in the future if Steve ever offers ClientRaker again and if I promote it again. I’ve had several ideas for what I could do, including a training based on the Authority Audits I’ve been doing this week, or another on how to feel comfortable asking for more money.

If that stirs you a bit, I can guarantee you this:

Every time I’ve offered a bonus for an offer, I made sure to also send it to everyone who bought that offer before I did the bonus.

I want to make it a brain-dead simple certainty in your mind that won’t ever be harmed by taking me up on any of my offer early. But you can certainly be harmed by taking me up on an offer late.

In the current situation, if you wait to take me up on this offer, you can miss the current launch window. You may scoff — but life has a way of getting in the way.

And if life does do that, it might mean you won’t be able to get ClientRaker ever — there’s no guarantee Steve will offer it again since he also has lots of things going on and doesn’t need this extra bit of money.

Or you might have to pay more. Because if Steve does run ClientRaker again, I will use all my persuasive skill to get him to double or triple the price.

And most importantly, you will miss out on any new clients you could very conceivably get just by following the simple, paint-by-number instructions Steve lays out inside this training.

If you actually do what Steve tells you to do, and you win yourself a new client or two in the next month that you wouldn’t have otherwise, that can legitimately be worth thousands or tens of thousands of dollars to you — depending on who you work with and what you deliver.

Point being, if you’re considering ClientRaker, it can make sense to get it now rather than wait. The following page has the full details if you want some help making that decision:

https://bejakovic.com/clientraker