Bonuses

Announcing: PWYW recording of last night’s Core Promise workshop

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Last night, I hosted the inimitable, unrepeatable, wonderful Core Promise Workshop and Q&A call.

To start, I had a bit of a presentation where I broke down, as economically as I could, the two components of a good promise, and why they are often at odds with each other.

That was all right because I got to use, as examples, the 5-Oscar-winning thriller Silence of the Lambs and the Silvester Stallone flop, Stop or My Mom Will Shoot.

Then came the fun part, where I ran through a buncha audience member questions, including:

#1. What core promise a copywriter should make when selling his or her services (hint: don’t sell your services)

#2. How to research what promises to make in an entirely unfamiliar professional industry where you know nobody (no, my answer was not “go on Reddit”)

#3. How to make your promise unique if you cannot (or refuse to) guarantee specific performance outcomes like “we will 3x your LTV”

#4. How to structure a core promise for a paid community

So altogether, a fine evening. And then, once I finished, I checked my email. I saw a message from one of my more dedicated readers, who had registered for yesterday’s call. She just wrote:

“I slept through big promise call…”

Unfortunately, the moving finger writes, and having writ, moves on. Yesterday’s workshop was live, and is over.

But thanks the wonders of space-age technology, there is a recording. As I announced a couple days ago, I am only making this recording available as a paid offer.

How paid?

Well, you can choose three levels at which to pay for this recording:

1. The Hermione Granger Level

2. The Severus Snape Level

3. The Albus Dumbledore Level

Each level comes with its own set of magical and mystical bonuses, meant to turn you into a persuasion wizard of greater and greater power. If you’d like to see the levels, and what’s on offer:

https://bejakovic.com/core-promise-pwyw/

Gary Bencivenga’s ultra secret A-list offer tactic

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Today I want to share with you an ultra secret A-list tactic I spotted legendary copywriter Gary Bencivenga using.

This tactic is not about copy. It’s in the offer.

I found it many years ago, back when I was learning copywriting by hand-copying ads. I spotted the following:

Gary once ran an ad to sell report A.

He also offered a free bonus, report B, which he said was “selling nationally” for the same price that report A was selling for.

Ok, so far, so standard.

But because I’m a bit of a direct response sleuth, I found that Gary was also running a second ad.

This second ad sold report B.

In that ad, Gary also offered a free bonus, report A, which he said was “selling nationally” for the same price that report B was selling for.

With this one tactic, Gary doubled his front-end offers. Plus, his bonuses were perceived as more valuable because he could say “selling nationally for $19.99” rather than “valued at $19.99, by my mother.”

So the offer tactic is to do like Gary, and sell your free bonuses in addition to your main front-end offer. It will force you to make a better, more attractive bonus, which will have higher perceived value than a bonus that you never officially sold. Plus you might actually make sales and get more customers.

“YAAAAWN,” I hear you say. “Bejako, you might not realize this, but I am an extremely loyal reader of your newsletter. That’s how I know that you already shared this ‘ultra secret A-list tactic’… let me check my notes… aha, yes, you shared it back on February 21, 2021. Don’t you have anything NEW for me today?”

Fine. I do have a NEW corollary to Gary Bencivenga’s ultra secret A-list offer tactic.

It is this:

If you do ever offer free stuff, for whatever reason, then sell it afterwards.

What? Yes. That’s it. It’s pretty basic, but powerful. The principles and reasons why are the same. I just want to highlight that:

1. Just because you offered something for free once, that doesn’t mean you cannot sell it later.

2. You probably have a ton of stuff that you’ve given away for free in the past, and are dismissing the real value of that.

Anyways, that’s my NEW marketing tip for today. It’s a marketing tip I myself am going to apply. Because tomorrow, I am putting on a FREE Core Promise Workshop and Q&A Call.

Free Free Free…

… if you decide to be there live tomorrow.

Not so free immediately afterwards, for all the reasons I listed above.

If you need a reminder of what this is all about, here are the details:

Tomorrow, Tuesday, at 8pm CET/2pm EST/11am PST, I will hold a Core Promise Workshop and Q&A call.

It’s free & you can ​Register Here​.

I’ll share the most important parts of:

* What makes a good promise

* The importance of being clear over clever

* Choosing a promise that sounds credible

And we’ll end with a Q&A session to answer your Core Promise questions.

Don’t forget to register so I can send you the details.

See you there.

Tonight: Manna for Marketers live gameshow

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Tonight at 8pm CET/2pm EST/11am PST, I’ll step in front of the camera, with my best Alex Trebek mustache and grey suit, to host the first and last Manna for Marekters gameshow.

“Manna for Marketers” is a live implementation workshop for the influence ideas from the 10 Commandments book.

I’ll show you how I’ve consciously applied the “10 commandments of Con Men etc.” in my biz, in expectation of this workshop.

Plus, I’ll offer my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).

And, because listening to me rattle on for a long time is not fun for anybody, I’ll run “Manna for Marketers” like a gameshow.

The whole thing will be structured like Jeopardy (hat tip to reader René Kerkdyk for this idea), with quiz questions, answers, a final winner, and a big prize for the winner.

If you took me up on my Tour de Commandments offer last week, I sent you a link already for today’s Manna for Marketers call.

Yes, there will be a recording in case you can’t make it, which I will put into the already-existing bonus area. But considering the live gameshow aspect, and the big prize for the winner, I hope to see you there live in a few hours.

And if you didn’t take me on the Tour de Commandments offer, you can still join Manna for Marketers.

It’s an Obvious Adams thing, but if a promo did well because of the bonuses (and there’s no denying that Tour de Commandments was a success because of the bonuses), then it makes sense to get more use out of that.

And why wait?

That’s why today you can get an get an entry ticket (and the subsequent recording) for the Manna for Marketers gameshow, plus all other exciting bonuses I offered last week, for $97. Here’s all I’m including:

1. “Manna for Marketers” live gameshow and implementation call

2. “3 lessons after $18,487 spent on running Amazon book ads”

3. “40 Pages to Authority: A $1k article series”

4. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”

5. “The best direct marketing book of the past 15 years”

6. “The best course on selling via email I have personally found”

7. Influence Riddles Vol. 1

If you wanna take me up on this offer, here’s where to go:

https://desertkite.thrivecart.com/manna-for-marketers/

P.S. If you do take me up on this offer today, pay attention to the thank you page. It will have the Zoom link for tonight’s gameshow.

Last call for Tour de Commandments bonuses

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The past week, I have been running the Tour de Commandments event to mark the 1-year anniversary of the publication of my 10 Commandments of Con Men etc book.

As a result of this event, I have sold more than 100 paperback copies of my book, and have rocketed up the book rankings, at least for a few days, above the paperback of Robert Cialdini’s Influence. That’s really all a daily email writer could ever want for.

Today is the last day of this promotional spectacle. With one final, desperate push towards the finish line, the Tour de Commandments event ends tonight, Sunday the 17th, at 12 midnight PST.

If you take me up on this offer before the deadline (instructions below), you get the following bonuses:

#1. “Manna for Marketers” live workshop and implementation call

Happening next Wednesday at 8pm CET/2pm EST/11am PST. I will cover how I’ve consciously applied these 10 Commandments of Con Men etc. in my biz. I’ll also offer you my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).

#2. “3 lessons after $18,487 spent on running Amazon book ads”

Over the past 7 years, I’ve spent $18,487 on Amazon book ads. The majority of those ads have been for my two “10 Commandments of SOMETHING” books. I’ve put together a report on the 3 main lessons learned after 7 years, thousands of copies sold, and $18k+ in ad spend.

#3. “40 Pages to Authority: A $1k article series”

Back in 2023, the the Professional Writers Alliance paid me $1,000 to write a 4-part article series about my experiences writing, promoting, and profiting from a 40-page book (my first 10 Commandments book).

PWA made these articles available to their paying members only. But you can get them as a free bonus for taking me up on my Tour De Commandments offer.

#4. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”

This report outlines a hack, which involves the push of a button — literally, that’s all there is to it — and which made me an extra ~$1.5k per month in Amazon royalties. I used this hack once, over the span of a few months, or rather a few weeks. I made money with it. And I never used it again.

I’m not saying anybody else should use this hack. I’m not saying anybody else should NOT use it either.

All I’m willing to do is to tell you what this hack is, why I’m no longer using it myself, and how you can try it out yourself, if you so choose, to make easy money off Amazon.

#5. “The best direct marketing book of the past 15 years”

That’s according to me, somebody who has read and reread all the great direct marketing books, and some of the not-so-great, and who has made millions in sales via the ideas I’ve learned in those books.

Odds are excellent you have not read this book or even heard of it. But I will tell you what it is so you can grab it on Amazon, and I’ll even give you $15 in Bejako Bux so you can get it effectively FREE.

#6. “The best course on selling via email I have personally found”

The information in this course has influenced a ton of people online, indirectly. Yet I never hear anybody talking about this course directly, or implementing the complete system inside, rather than just one fraction.

(I have been going through this course and implementing it myself and helping my coaching students implement it.)

If you like, you can be among a select elite of people who both know about this course and who profit from it. Because, if you take me up on my Tour de Commandments offer, I will tell you where to find this best course on selling via email, for FREE, and completely legally.

#7. Influence Riddles Vol. 1

7 real-life case studies of successful episodes of influence, turned into riddles for you to ponder and profit from, including:

* How one clever offer owner got me to promote his offer as an affiliate even though I knew it wouldn’t sell to my list

* A lead magnet I’ve seen two very successful marketers using, which gets better conversions and higher-intent leads than the usual free report/course/template etc.

* A new upsell strategy that “exploded average order value overnight” (taken from the best direct marketing book of the past 15 years, which is #5 inside this bonus bundle)

If you want to take me up on this Tour de Commandments offer, here’s what to do:

1. Grab five paperback copies of the 10 Commandments book (or four, if you’ve already got a paperback and can dig up that receipt as proof)

2. Forward me your receipt (or receipts, if you already got one) from Amazon

3. I’ll get you in for the Manna for Marketers workshop, and get you access to the above bonuses, as well as others I release in the coming days.

Again, the deadline for this event is tonight, May 17, at 12 midnight PST.

If you’re in, here’s where to take me up on this offer:

https://bejakovic.com/new10commandments

The best course on selling via email I have personally found

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Yesterday, I teased, without revealing, the best direct marketing book of the past 15 years.

This got more people to take me up on my Tour de Commandments offer than the previous days combined.

In part, that’s the cumulative effect of an email promo, which in this case has been going on since Monday.

In part, it’s the power of teasing info, curiosity, and that itching, nagging, bothersome mystery and information gap that a secret creates.

If you need a valuable marketing idea for today, let this be it:

When trying to sell info, use the takeaway sale.

Let me now take my own advice. Let me tease a second bit of info today. Let me tell you about the best course on selling via email I have personally found.

This is NOT a course about email copywriting. Rather, it’s a course about making sales via email.

These are two distinct things.

Most people who try to make sales via email only blast out offers (“New! Discount! NOW!”) or they only try to be funny and informative and valuable in the hope that one day, somehow, people on their list will buy out of good will alone.

Both of these approaches can work from time to time. But long term, both are suboptimal and even unsustainable.

Fortunately, there is a THIRD WAY, which is laid out in the best course on selling via email I have personally found.

I have been going through this course and implementing it myself and helping coaching students implement it.

I happen to know the information in this course has influenced a ton of people online, indirectly.

Yet I never hear anybody talking about this course directly, or implementing the complete system inside, rather than just one fraction.

If you like, you can be among a select elite of people who both know about this course and who profit from it.

Because, if you take me up on my Tour de Commandments offer, I will tell you where to find this best course on selling via email, for FREE, and completely legally.

The course consists of several audio recordings, and one document which lays out the philosophy behind the case studies.

It’s not fill-in-the-blank templates. Rather, it’s made up of a dozen or so case studies that illustrate the many ways to implement underlying ideas in this course, which are both profound and simple.

Also, here are the other bonuses I am offering as part of my ongoing Tour de Commandments event:

#1. “Manna for Marketers” live workshop and implementation call

Happening next Wednesday at 8pm CET/2pm EST/11am PST. I will cover how I’ve consciously applied these 10 Commandments of Con Men etc. in my biz. I’ll also offer you my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).

#2. “3 lessons after $18,487 spent on running Amazon book ads”

Over the past 7 years, I’ve spent $18,487 on Amazon book ads. The majority of those ads have been for my two “10 Commandments of SOMETHING” books. I’ve put together a report on the 3 main lessons learned after 7 years, thousands of copies sold, and $18k+ in ad spend.

#3. “40 Pages to Authority: A $1k article series”

Back in 2023, the the Professional Writers Alliance paid me $1,000 to write a 4-part article series about my experiences writing, promoting, and profiting from a 40-page book (my first 10 Commandments book).

PWA made these articles available to their paying members only. But you can get them as a free bonus for taking me up on my Tour De Commandments offer.

#4. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”

This report outlines a hack, which involves the push of a button — literally, that’s all there is to it — and which made me an extra ~$1.5k per month in Amazon royalties. I used this hack once, over the span of a few months, or rather a few weeks. I made money with it. And I never used it again.

I’m not saying anybody else should use this hack. I’m not saying anybody else should NOT use it either.

All I’m willing to do is to tell you what this hack is, why I’m no longer using it myself, and how you can try it out yourself, if you so choose, to make easy money off Amazon.

#5. “The best direct marketing book of the past 15 years”

That’s according to me, somebody who has read and reread all the great direct marketing books, and some of the not-so-great, and who has made millions in sales via the ideas I’ve learned in those books.

Odds are excellent you have not read this book or even heard of it. But I will tell you what it is so you can grab it on Amazon, and I’ll even give you $15 in Bejako Bux so you can get it effectively FREE.

If you want to take me up on this Tour de Commandments offer, here’s what to do:

1. Grab five paperback copies of the 10 Commandments book (or four, if you’ve already got a paperback and can dig up that receipt as proof)

2. Forward me your receipt (or receipts, if you already got one) from Amazon

3. I’ll get you in for the Manna for Marketers workshop, and get you access to the above bonuses, as well as others I release in the coming days.

If you’re in, here’s where to take me up on this offer:

https://bejakovic.com/new10commandments

Announcing: Tour de Commandments

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Today, being May 11, marks the busy and drama-filled kickoff of Tour de Commandments, a special event to celebrate the 1-year anniversary of my conveniently titled book:

“10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Professional Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters”

I published this book exactly a year ago, on May 11, 2025.

Since then, I have sold some 4k copies of this book… gotten a bunch of 5-star reviews (“Can’t tell you how glad I am that I clicked Buy Now”… “This is going into my yearly reads collection”… “More compelling than Cialdini with sprinkles of Houdini”)… and had people tell me this is the best thing I’ve ever written.

And now, I have a spectacular, amazing, uncanny Tour de Commandments bonus bundle to encourage you to get your copy, and a few extra copies to boot.

Over the course of this event, I’ll be dripping and leaking these bonuses. Today, I’ll tell you about just the first leg of the Tour de Commandments bonus bundle:

“Manna for Marketers,” a live implementation workshop for the influence ideas from the 10 Commandments book.

Who: For email marketers, list owners, course creators, online business owners, coaches, and sales professionals.

What: How I’ve consciously applied these 10 commandments in my biz, in expectation of this workshop. Plus, my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).

Why: The #1 thing my readers have been asking me for, on the back of this 10 commandments book, is advice and examples on how to implement these ideas.

So I’m giving it to you.

You can see behind the curtains of how I use these commandments practically. You can get ideas for how you too can use them. And can get my direct help in tweaking these ideas to help you perform miracles of persuasion.

How: Like a gameshow? Listening to me rattle on for a long time is not fun for anybody. So I’ll apply everything I know about making workshops fun, interactive, and even exciting to this “Manna for Marketers” workshop.

There will be a gameshow component, there will be rewards and prizes, and you might win a brand new Tesla (ok no Tesla but everything else is true).

When and where: Next Wednesday, May 20th, at 8pm CET/2pm EST/11am PST, inside the Big Store (I’ll send you a link if you take me up on the offer below.) And of course, if you cannot make it live, there will be a recording, which others will have to pay for, but which you get for free, as part of this special event.

As I said, I will tell you about the remaining bonuses over the coming days.

If you already know you want to participate in the Tour de Commandments based on the Manna for Marketers live workshop, here’s what to do:

1. Grab your five paperback copies of the 10 Commandments book (or four, if you’ve already got a paperback and can dig up that receipt as proof)

2. Forward me your receipt (or receipts, if you already got one) from Amazon

3. I’ll get you in for the Manna for Marketers workshop, and all the remaining bonuses as I release them over the next few days

If you’re in, here’s where to take me up on this offer and reserve your spot for “Manna for Marketers”:

https://bejakovic.com/new10commandments

Free 3-step plan to get more testimonials, perform an X-ray of your market, have buyers recommit to what they just bought from you, and possibly even drive more sales

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Here’s a 3-step plan to get more testimonials, perform an X-ray of your market, have buyers recommit to what they just bought from you, and possibly even drive more sales:

STEP 1. Sell an offer.

STEP 2. Offer people a bonus if they buy the offer now.

STEP 3. When people buy, send them an email with the promised bonuses. At the top of that email, paste in the following mystical, secret, wizard-like spell:

===

Thanks for taking me up on [the name of your offer].

I’m curious, what made you do it?

===

Yes, that’s it.

Yes, I can see your jaw drop and your eyes roll back in your head from mock amazement.

All I can say is, don’t knock it till you try it.

I’ve been doing this all week long with people who took me up on my recommendation for the 1-Person Advertorial Agency.

As usual when I interact directly with people on my list, I’ve been blown away by how little I know, how pale my own imagination, and how rich and surprising it is to go out to my market and talk to them.

You want examples?

I’ve gotten a dozen responses so far, with varying answers to “What made you do it.” Three categories have been prevalent so far:

A. The opportunity of the beast

This being a biz-in-a-box offer, it’s inevitable that people would cite the opportunity of it. Ok, that’s not surprising. But still, it’s different and more insightful to hear it in people’s own words:

#1. “I still don’t plan on leaving my job which I like no matter how successful it is though I might stop working overtime and do this instead once it starts paying. In the meantime it’s not that much of a time commitment that I can’t do both.”

#2. “I like Travis [Sago]’s model of working other’s lists but this method looks equally profitable but might be more helpful in expanding my skills.”

B. A point of differentiation

I hadn’t thought of this one at all, and I didn’t talk about it in my emails. And yet, multiple people brought up the uniqueness of advertorials as opposed to other things copywriters can offer:

#1. “It’s also a point of differentiation since it seems that everyone who hasn’t firmly planted their flag in the email copywriting camp (i.e. most copywriters/marketers) has rebranded themselves as a creative strategist overnight (soon-to-be most copywriters/marketers).”

#2. “Clients who are willing to spend money on advertorials are more serious overall. Meta ads is the bright shiny object that everyone and their dog in law wants rn. But advertorials have been around way longer and sophisticated clients like them a lot.”

C. Because of me

1-Person Advertorial Agency is a great offer, I think its value is self-contained.

And yet, the fact that my readers know and trust me (and maybe even like me???) definitely helps sell the offer, and makes it more credible — even when I say I haven’t used this system myself:

#1. “Plus, as a previous buyer of yours, products you recommend carry more weight than other offers.”

#2. “The fact that you are promoting it. Especially your honesty in saying you have not been taken the course yourself.”

So there you go. Sell something. Then ask people why they bought, and you shall receive.

And now, an important announcement:

The opportunity to get 1-Person Advertorial Agency + the bonuses I am offering is ending tonight at 12 midnight PST.

Along with the core 1-Person Advertorial Agency offer (full details at the sales page below), I am offering the following bonuses:

#1 Horror Advertorial Swipe File, which you can feed to the AI beast so it produces better, or rather, more horrifying advertorials

#2. 26 Rules of Client Management for Copywriters, taken from my Copy Zone guide to the business side of copywriting

#3. Most Valuable Postcard #1: Nota Rapida, which digs into the topic of building long-term relationships with copywriting clients much more deeply

#4. Ghostbuster, Nick Bandy’s 5-stage sequence for reactivating (reanimating?) dead clients or prospective clients

If you wanna get that, you will have to act today. But why not act now, while it’s on your mind? Here’s where to go:

https://bejakovic.com/advertorial-agency

Over $1M ($1,000,000) and 20 years of loving labor went into this brilliant Unannounced Bonus

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This week, I’m running an “Unannounced Bonus” promotional event for my Copy Riddles program.

Copy Riddles, as you might know, uses a clever mechanism to download A-list copywriting skills into your brain, over the course of a few short weeks.

I’ve been selling Copy Riddles since 2021. I have had a lot of customers go through the program. I have had only glowing feedback.

But I’ve been talking about all that for years. Odds are, you know it already.

So today, I want to share with you the special “Unannounced Bonus” I’m making available if you join Copy Riddles before this Sunday, July 20, at 12 midnight PST.

That bonus is a lifetime subscription to Lawrence Bernstein’s Ad Money Machine.

I’ve written about Lawrence lots of times in my newsletter — he’s “the world’s most obsessed ad archivist.”

Ad Money Machine is Lawrence’s subscription service where, each day, he shares direct response winners from the past and the present. Two points to highlight about that:

First off, these are not just random screenshotted ads from newspapers.com. As Lawrence says on the Ad Money Machine site:

“I’ve invested over a million bucks on subscriptions and products to keep my name (and aliases!) seeded on direct mail lists.”

The vast majority of these ads, packages, and promos are not available online — anywhere, except inside Lawrence’s membership site.

The reason is that he’s spent the time, effort, and money to get himself on the lists of the biggest and most successful direct marketing companies, so he can see all their marketing — the front ends, being mailed out to specialized direct mail lists, as well as all the mysterious stuff that goes on in the back, to customers only.

Because of this, Ad Money Machine is effectively a collection of “businesses in a box” — the winning ad copy, offers, and funnels across a range of markets, from health, wealth, self-help, along with a bunch of quirky ones thrown in (fishing, stamps, “grass plugs”).

Second off, Lawrence isn’t “just some guy,” and Ad Money Machine is not even his primary business.

For over two decades now, Lawrence has been working as a direct response copywriter and operator, focusing on direct mail.

That means that, when it comes to Ad Money Machine, Lawrence doesn’t just share winning ads and promos. He also puts them in context, using his own decades of experience, and he explains why these ads worked and how they connect to deeper principles of copywriting and direct marketing.

A few bits of feedback Lawrence has gotten about that, from top direct response copywriters and marketers who have paid him thousands of dollars for his ad archives and commentary:

“Brilliant examples, great commentary. This one just gave me an idea for a newsletter we’re about to launch that I think will hit large. I don’t know where you find this stuff, but I’m glad you do.”

— John Forde, A-list copywriter and co-author of Great Leads

“My jaw is literally black and blue from hitting the floor over and over again as I got to see the techniques you’ve uncovered. I never dreamed many of these things were even possible, let alone how easy you’ve made them. The word ‘miraculous’ comes to mind.”

— Ken McCarthy, founder, System Seminar

“If Lawrence has got a product for sale, you should get it!”

— Marty Edelston, founder, Boardroom Inc.

About that last comment from Marty Edelston:

Ad Money Machine normally sells for $97/month. I subscribed to it at that price for over a year, starting in 2023. At that time I even promoted it to my list, for free, without being an affiliate, simply because I thought it’s such a valuable service.

Then back in 2024, Lawrence offered a rare opportunity to buy a lifetime subscription to Ad Money Machine for $997 one-time. I knew I’d keep paying Lawrence monthly for a long time, so it was a no-brainer to take him up on this offer. I paid the $997 and bought the lifetime subscription.

Now, I’ve partnered with Lawrence so people who buy Copy Riddles during this week also get a FREE lifetime subscription to Ad Money Machine, the same subscription I paid $997 for. I also got him to agree to extend the same benefit to previous Copy Riddles buyers.

(If you’re wondering why Lawrence would possibly agree to this, it’s because I’ve made the same deal to his lifetime subscribers — they can get Copy Riddles for free. Being a savvy direct response guy, Lawrence knows the value of growing his list with a bunch of people who are 1) interested in direct response copywriting and 2) have paid $997 to get better at it.)

Over the course of the coming week, I’ll have much more to say about Copy Riddles, about Ad Money Machine, and about Lawrence himself.

But frankly, I’ve never offered a deal this good before, at least if you too are interested in direct response copywriting and want to get better at it. In case you already know you want this deal, here’s where to go:

https://bejakovic.com/cr/

P.S. If you are already a Copy Riddles member, I sent you an email about how to claim your free lifetime subscription to Ad Money Machine. In case you didn’t get that email, write me and I’ll get you set up.

Copy Riddles customers hit jackpot with “Unannounced Bonus” scheme

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If you are a Copy Riddles customer, I sent you an email earlier today. That email talks about an unannounced bonus you can get right now. I personally paid $997 for this offer last year. But thanks to my threatening and cajoling and deal-making on your behalf, you can now get this same offer for absolutely free.

The chance to grab this unannounced bonus for free is valid until next Sunday, July 20, at 12 midnight PST. So if you haven’t yet seen that email I’ve sent you or acted on it, it might be worth doing so now.

And if you are not yet a Copy Riddles customer, I’d like to share something that can be useful if you sell your own courses or create your own offers.

I have a long-standing policy of doing right by previous customers. It has worked well for me — customers stick around, are always grateful and excited when I run a new promo to promote an offer they already bought, keep reading my emails and buying new offers.

But this “Unannounced Bonus” scheme has developed into a sales argument as well.

Because I promote my courses with special events and special new bundles of bonuses, and because I make those available to previous customers, the sooner somebody decides to buy, the more they end up benefiting in time.

For example, had you bought Copy Riddles a couple years ago, you would now also have:

* Copywriting Portfolio Secrets (which I later sold for $97)

* Horror Stories For Sales (which I later sold for $200)

* $2k Advertorial Consult (which a business owner paid me $2k for, and which lays out my entire process for writing advertorials that drove tens of millions of dollars in ecom sales)

So if you have offers of your own, it might be worth considering implementing an “Unannounced Bonus” policy like this, and then announcing it loudly, not only your customers, but also to your prospects, and using it as a sales tool.

Of course, that’s exactly what I’m doing here.

I will be running a promo for Copy Riddles over the next week. I will talk in great detail about that $997 bonus which will be available for free during the promo, plus I will give you a couple other good reasons why you might want to get Copy Riddles now rather than later.

But why might you want to get Copy Riddles at all? I mean, at $997, it’s a very, very expensive course.

My claim is that Copy Riddles allows you to own A-list copywriting skills more quickly than you would ever believe. If you want to find out how Copy Riddles does this, the mechanism behind why people say it’s “the best course I’ve ever taken, bar none” and “the most brilliant course concept I’ve ever seen,” I’ve written it all up here:

https://bejakovic.com/cr/

Announcing: Buttered-Up Bonus Bundle

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Starting today, and ending this Thursday at 12 midnight PST, I’m selling a $50 offer and offering a bundle of bonuses I’m calling the Buttered-Up Bonus Bundle.

(That’s in honor of a reader named Richard, who tried to butter me up to get me to offer the first part of these bonuses. If you want the full back story, read my email from yesterday.)

The first part of the Buttered-Up Bonus Bundle, and the part I am announcing today, are four bonuses I offered in 2023 as part of a four-day promotion for the Infostack copywriting bundle. These are:

#1. Copywriting Portfolio Secrets ($97 value)

In this training, I show you how to build up your copywriting portfolio in the fastest and most efficient way, so you can start to win copywriting jobs even today. I show you the best way I’ve found to win 4- and 5-figure jobs I REALLY wanted, even when I wasn’t qualified for them, and how you can do it too.

I previously sold this training for $97. But it’s yours free inside the Buttered-Up Bonus Bundle, which also includes my…

#2. No-Stress Negotiation For Well-Paid Copywriters ($100 value)

This guide outlines my 7-part negotiating system, which I adapted from negotiation coach Jim Camp. This system kept me sane while I still regularly interviewed and worked with copywriting clients. Follow these seven principles, and you will end up making more money, working with better clients, and being able to stick to it for the long term.

I only offered this information before as part of the $100 Copy Zone guide, which also featured….

#3. How To Get Set Up On Upwork

This free bonus is an excerpt from a short self-published book I wrote once, How to Become a $150/Hr Sales Copywriter on Upwork: A Personal Success Story that Almost Anyone Can Replicate. It tells you how to actually get set up on Upwork — the details of your profile page, your description, your title.

If you combine this bonus with the two bonuses above — Copywriting Portfolio Secrets and No-Stress Negotiation — you have a great shot of winning a job on Upwork by the end of this week, or even today.

And finally, this first part of my Buttered-Up Bonus Bundle also includes…

#4. Dan’s Timeless Wisdom (priceless, or $25k+)

Between August of 2019 and March 2020, I was in Dan Ferrari’s coaching group. As you might know, Dan started out as a star copywriter at The Motley Fool, and went on to become one of the most successful, most winning, big-money direct response copywriters working today.

Inside his coaching group, Dan dispensed copy critiques, marketing advice, and mystical koans to help his coaching students get to the next level.

At some point, I had the bright idea to start archiving the best and most valuable things that Dan was saying. I got 25 of them down, and they are all included in this document.

(By the way, I never tallied up the exact and rather painful amount of money I paid Dan for the coaching. It was north of $25k. I do know I made it all back, and then some, in just the first two months after I stopped with the coaching, thanks to just one tip I got from Dan.)

So there you go. $197 in real-world value if you count what people have paid me for these bonuses previously… or $25,000+ in value if you count the blood, flesh, and hair it took for me to get this information to you… or ∞ in value, if you actually take these ideas and apply them, and keep applying them.

And if that’s not enough for you, my Buttered-Up Bonus Bundle will have several other bonuses as well. I will announce those over the coming days, and they will be automatically added to the bonus area if you get my offer before Thursday at 12 midnight PST.

As for what that offer is:

Like I said, it costs $50.

And it’s to get five (5) paperback copies of my original 10 Commandments book, 10 Commandments of A-List Copywriters.

Put in your order on Amazon, forward me your Amazon receipt, and I will set you up with Buttered-Up Bonus Bundle.

(The paperback for my 10 Commandments book sells for $9.99. If you have Amazon Prime, which everyone except me has, then shipping is free, so the total for five paperback copies adds up to $50, or actually $49.95.)

You might wonder why you might possibly want to get five (5) paperback copies of the same book, particularly one which you might already own.

It’s an excellent question.

I will address that in my next email. For now, If the above bonus bundle is attractive to you, and you have $49.95 to invest, you can get my 10 Commandments book (five of them actually) at the following link:

https://bejakovic.com/10commandments