Email Marketing

Wouldn’t it be nice

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This morning, I packed up my laptop, walked to the nearby museum to work (they have a nice garden with tables), was rebuffed (museum is closed), and turned back to sit down in a cavernous cafe next to my house.

I am now here, surrounded by other people with other laptops. I got my coffee, and am surveying the results of the 36-hour promo I was running for Parker Worth’s Cold Gold training until a few hours ago. Results:

* 4 emails sent

* 11 unsubscribes (people really didn’t like that “You gotta buy this” email)

* 259 clicks to the sales page

* 42 front-end sales

* 70 sales in total (front-end plus bumps and upsells)

* $4,391 that I made as an affiliate (Parker was giving away a 75% commission)

All in all, I reckon it took me about about 5 hours of total work to run this promo, meaning to write the 4 emails… conduct 5 interviews with people from my list… and package that up into the Cold Outreach Fastlane offer, which is what I was really selling the whole time, while making Parker’s training just a condition to getting what I was offering.

In my book, whenever I can make 1k+ from my list in a day, it’s a good day. And while I don’t really think in terms of hourly wage, I figure that whatever $4,391 divided by 5 comes out to is a fair and just hourly wage in today’s economy.

“Oh please,” I hear somebody in my audience sneering.

Perhaps you think it’s a dick move for me to lord it over people about how I’ve got this casual and comfortable lifestyle and an asset, in the form of my email list, which pays me, and not only in the form of money, but also in the form of offers, and introductions, and quiet but steady word-of-mouth around the Internet.

Maybe it is a dick move. But I am making it because I want to tell you that I am not all that unique. I know a bunch of other people who have similar little businesses to mine, based around an email list, around daily emails, and around a few monthly promos of interesting offers.

These people all get remarkably similar results to mine.

$1 per email subscriber per month is often touted as the norm for email marketing. But for me and other people who do similar stuff to what I do, $3-$5 per subscriber per month is very doable, month after month.

With even a modest-sized list, that becomes a nice income, whether on its own or on top of other stuff you might be doing.

Wouldn’t it be nice? Wouldn’t it be nice to have something similar?

If that’s what you’re asking yourself right now, then I want to point you to a very unique opportunity that’s good for the next 24 hours or so.

The fact is, it takes several things to line up for a business like mine to work. You have to write daily emails or close to it… what you write has to be interesting and valuable enough to keep people engaged… you have to have an audience of at least some size… you have to have good offers to promote.

Most people are missing more than one of the items above, and therefore getting to a little daily email biz like mine seems impossible.

Right now, Nick Bandy is making an offer to make all this very possible for you, to plug up any holes you might have right now, and to effectively build you a daily email business that just works.

Nick, by the way, is one of the people who does like I do, and gets similar results from his email list.

He knows how to grow a list. He knows how to email that list with emails that people (including me) love to read. And he’s got a stable of great offers, some of which I’ve promoted in this newsletter.

The very unique aspect of the current opportunity is that Nick is offering a completely “done for you” email business in a box, including proven offers you can sell… list growth… and help with daily emails… at a price of your own choosing.

Maybe you didn’t read the above paragraph to the end. So let me repeat the important bit:

At a price of your own choosing.

For more information on how this works, before Nick pulls this offer:

​Nick’s done-for-you “daily email business” offer​

Announcing: DFY daily emails on comission only

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If you have a running business… if you also have an audience or database of previous customers, clients, or leads… and if you want to bolt on a new profit center to your business, with no work or upfront cost to you… then read on.

Fact 1: Lots of biz owners have proven products or services they sell, as well as a big list of previous customers, clients, or prospects. And yet, they are not sending out daily emails to link their offers and their audience, and to make sales and provide stability for their business.

Consider the following conversation I recently had.

Me (to my entire list): Do you have an email list of 5,000+ subscribers?

Biz owner (replying to my broadcast email): Yes

Me (replying directly to the biz owner, after 2 mins of research): Very cool! I see you’ve got the full offer stack, from courses to DFY. How often do you email these folks?

Biz owner: 👉🏼👈🏼 Umm… my last email… at january 🤦🏽‍♀️

Me: That sounds… criminal. If you’ve got offers and a list, what’s keeping you from mailing your offers out regularly?

Biz owner: Most people on my list subscribed to my Substack to receive “content” (which I haven’t produced in recent months—I’ve been completely swamped with work), and others are clients I never told I’d be emailing. I guess I’m afraid of being a nuisance.

Me: I see. So even if you had time, would you want to email these folks with offers that could lead to sales?

Biz owner: Yes, for sure

Fact 2: You might be in the same situation, or something similar to it.

I don’t know what your exact situation is. But if you have proven offers, and if you have an email list of at least 5,000 people, like the person above, and if you’re not sending daily emails but would want to, then…

Fact 3: I can help.

I can put you in touch with an email copywriter to write daily emails for you, to make you look good in front of your audience or database, and to make sales for you.

Also, this copywriter works on commission only. He only gets paid from the sales he makes for you, after the money has landed in your Stripe or PayPal.

No, I am not this copywriter. It is somebody in my audience.

It’s somebody who has the experience and skill to make you money and make you look good, and who also has a direct line to me for help, support, and consultation.

(Why a direct line to me is valuable is because I’ve written thousands of sales emails, managed the email marketing for many 7- and 8-figure businesses, and made businesses literally millions via daily emailing.)

So what do you think? Dumb idea? Let me know if you’re not too disgusted by my proposal, and we can talk more.

What good will that do you?

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A new subscriber wrote in yesterday to ask:

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How would you start over if you’d lost everything right now? Including your friends and connections that you acquired over the years, only you, your knowledge and your skill.

===

I paused at this, because I had recently been thinking about the same question, for my own reasons.

For a moment, I considered writing up my thoughts, and sharing them in an email. But then I asked myself, why?

What good will it do you to know what I would do if I lost everything but MY knowledge, MY skill, and MY good looks?

The fact is, my knowledge (of stuff like marketing principles and tactics) and my skill (in things like copywriting) took years to develop.

The same is true of my mindset, if by that we mean my ability to choose projects… to drive them to the end even when I’m feeling uncertain and dispirited… to tweak my approach and try again when I lay an egg… and to recognize when it’s time to cut my losses and move on.

Because of all this, it would be useless for me to tell you what I would do, unless you have my knowledge and skills and mindset.

(It would also be close to useless if you do have my knowledge and skills and mindset, because in that case you’re prolly not thinking of getting rid of everything you’ve got and starting from zero.)

Here are a few things I think are worth doing in general:

– Selling

– Writing

– Having an audience and maintaining a good relationship with that audience

If you do all three of these on a decent level — not “world class” level, not “so good they can’t ignore you,” simply decent — you will have work and money, as long as work and money are to be had.

Now please just give me a second. Let me go to my closet and dig it out… ah yes, here it is. My favorite hobby horse:

Daily emails.

The fact is, writing a daily email will, bit by bit, get you better at selling, at writing, and in time, even if you do absolutely nothing else, it will build up a small but dedicated audience for you (that’s how it happened for me at least).

Where daily emails will eventually take you, nobody knows. But I’m willing to bet it will be a good destination, better than where you’re at now. Plus, you might even enjoy the journey along the way.

If you want help starting and sticking with the habit of writing daily emails:

https://bejakovic.com/deh

New promo eyedea 4U

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Last night, I got on a call with a dude whose very expensive course I bought just last weekend.

The dude is a media buyer, and he has worked on the teams of the most famous/notorious Internet marketers and biz opp sellers, ones you would for sure know.

Now, this dude has his own brand teaching folks how to launch and scale a low-ticket offer, as a way of building up an email list with buyers.

Like I said, his course is properly expensive, but I figured it will save me both time and money in the long term, so I happily paid for it. Plus, it’s nice to get some 1-1 contact with the guru, which is what last night was about.

The dude and I talked about my “Daily Emails 101” offer, which I recently validated to cold traffic, and which I will be spinning up as my first low-ticket funnel.

He had a handful of suggestions for me, including one thing I’ve myself told coaching clients before, and practiced myself before:

Strip down your offers to be smaller, and charge for what you were giving away before.

(In the case of my Daily Emails 101 offer, that means making the offer just the 101 daily email prompts and maybe the 5-Minute Crash Course On Writing Daily Emails, while turning the other elements into order bumps.)

If you have an offer you’re selling just to cold traffic, then this is a change you can make from today to tomorrow.

But if you have an offer that you’re selling to your warm list, it is a huge waste to simply make this change from today to tomorrow.

Instead, take the opportunity to turn this change into a promo, an event of a few days, where you make a big deal about the fact that something sexy is disappearing (free bonuses in this case), and that there is a strict deadline to protect ya neck before it happens.

I’ve done this with my Copy Riddles program. I’ve done with my Daily Email Habit service. And now I am willing to do it with you.

Specifically, here’s my offer for you today:

1. I’ll help you plan and run a promo, in this case, a “bonuses disappearing” promo.

2. I will help you define and refine the offer, as needed, come up with an occasion for the promo, hooks for emails, and help you run it live (reposition and clarify the offer if it turns out not to be hitting, integrate new events into emails, deal with complications on the fly). I’ll also give you feedback on your email copy if you want it.

3. The investment is $1k up front, and another $1500 after you make $10k from your promo. If you don’t make $10k with this promo, I will work with you on another promo, or as many as it takes, until you get to $10k.

If you’re interested, hit reply, tell me about your offer, your list, and I will take it from there.

My results on cold traffic vs. email

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This morning I woke up and checked my email to find a new sale notification. Daily Emails 101, $5. “Damn it,” I said.

For the past week, I’ve been running my “Daily Emails 101” offer to cold Meta traffic. Results as of this morning, when I shut the campaign down:

Outbound clicks: 195

Sales: 6

Conversion rate: 3.07%

I was doing this because I wanted to test if this offer had legs on cold traffic. It apparently does — only barely.

I was told that 3% to an ugly, unoptimized page, selling a $5 offer, is the minimum you should get if have any hope of eventually having the optimized funnel break even on cold traffic.

With today’s sale, I managed to squeeze in right at the buzzer. (I was going to run the campaign until 200 clicks and then stop.)

Compare that to the results I had when I made the exact same offer to my list about a month ago:

Outbound clicks: ~470

Sales: 155

Conversion rates: ~33%

The same dude whose “offer validation” process I’m following said that if you’re testing an offer to warm traffic like your email list, you should get at least a 20% conversion rate.

I got over 30%, which I think is a reflection of the quality of my list and the relationship I have with that list, thanks to emailing daily.

My point today is not about how wizardly I am at email marketing. My point is how email marketing, even when done at an average level, completely transforms the math of selling.

Same offer. Same copy. Only difference is cold audience vs. an audience that’s gotten a bunch of emails from you… and the result is 3% vs 20% conversion rate in the average case, or more if you’re willing.

This morning, when the 6th sale came in via cold traffic and I realized that my offer still has legs, I said “damn it” because it means I will now have to do all the work of building out the cold traffic funnel for real:

Better copy… order form bumps… upsells… more ads… constantly monitoring results… watching money drain out of my account and then maybe get replenished, maybe not… family drama… increased blood pressure… rising oil prices… basically pandemonium.

All that sounded exciting before I got started. Of course, now that I’m in it, it just seems like a ton of drudge work.

I’ll still do it, primarily because of ego. Because after being in direct marketing for 10+ years, it bothers me that I’ve never really “mastered traffic,” whatever that might mean.

But logically — logically — things are just so much easier and better on the back end.

It’s 10x easier to a sell a $5 offer to your email list than it is to cold traffic.

It’s perfectly legitimate to sell a $5k offer to your list with just a few emails (I’ve done it multiple times this year), while it’s impossible to do on cold traffic, at least directly (yes, you can do it as an upsell, but even that’s likely to require sales calls).

And the back end is just more fun — not everything needs to be a “template,” “swipe,” or “AI prompt,” the way it does on cold traffic.

It all starts by emailing your list regularly. Actually, not regularly. Daily. I don’t want to shortchange you.

You can get average results by emailing regularly, but you get top-tier results simply by showing up every day.

It’s not hard to do. In fact it’s even fun and after a while, liberating. You can get started today if you like, and if you want my help, there’s my Daily Email Habit service, which gets you writing daily emails, daily. For more info on that:

https://bejakovic.com/deh

How I run 36-hour promos that make between $2-$6 per newsletter subscriber

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This morning I woke up unusually late, at 9:30am. As soon as I came out of the bat cave that is my bedroom and into the blinding light of the living room, I opened my laptop and turned off the shopping cart for the Age of Insight promo, which had been running for the past 36 hours.

The results of the promo:

* 27 sales

* 8 of those 27 paid in full

* $8,100 total ($4,200 collected, $3,900 in future payments)

Good? Bad?

In my book, whenever I can make $1k from my email list in a day, I figure it’s been a good day at the office. And by “office,” I mean the couch.

In this case, the promo effectively ran for 3 days – one announcement day to pre-sell the offer, and two days of actually selling. I’ve collected $1,400 per day already, and will be collecting more in next couple months (my readers have diligently paid me whenever I’ve offered payment plans).

This is the third such 36-hour promo I have run.

All in all, I have made $31,312 from these three 36-hour promos. That’s 31k I ascribe to a single idea, common to all 3 of these promos, which I got from marketer Travis Sago.

About that, I’ve prepared a report I’ve creatively titled:

“How I run 36-hour promos that make between $2-$6 per newsletter subscriber”

This report summarizes what I’ve done in these 3 promos, and tells you how (and when) you might be able to do the same.

I’m willing to give you this report for free. I’m wanting to give it to you for free. I’m WAITING to give it to you for free.

Here’s the deal:

Like I said, these 36-hour promos were all built around a single idea I got from marketer Travis Sago.

If you are interested in running money-making email promos, whether for yourself or for clients or partners, then you should be in Travis’s world, because the man has many excellent ideas, not just this one. I estimate that, all in all, implementing Travis’s stuff over the past few years has been worth on the order of $200k to me.

Travis’s world today is a paid Skool group called Royalty Ronin. I myself am a paying member, and I keep promoting it because it keeps making me money.

Ronin has a 7-day free trial.

My deal to you today is:

1. Sign up for the Ronin free trial using the link below

2. Read the “Welcome! Plz START HERE” post linked to in the sidebar

3. Introduce yourself in the comments to that post

4. Send me an email or a Skool DM to let me know you’ve done steps 1-3

That’s it. Do this and I’ll hook you up with my “How I run 36-hour promos that make between $2-$6 per newsletter subscriber” report.

This offer is good for the next 24 hours, until tomorrow, Sunday, at 8:30pm CET.

If you’d like to make more money from your email list, or from the email lists of others:

https://bejakovic.com/ronin

P.S. If you’re already in Ronin, my offer extends to you. So does the deadline. Just write me and let me know you want the report before the deadline, and I’ll get it to you.

Pumpkin deadline for Daily Emails 101

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Today at 11:59pm PST I’m closing down my Daily Emails 101 offer. This is the last email I will send about it before the deadline.

Over the past four days, 100+ people have taken me up on Daily Emails 101.

What will happen with this offer in the future? We will see. Like I say on the sales page, this offer was an experiment. The experiment was successful, so now we’re moving to stage two. But more about that maybe another time.

For now, one last pitch about Daily Emails 101, before this offer turns into a pumpkin at the stroke of midnight.

Daily Emails 101, in its pre-pumpkin stage, walks you through the first 101 days of writing daily emails and making money from your email list.

If you’ve never written daily emails before, you might (reasonably) think, “Oh nobody wants to hear from me every day! It’s just too much!”

Well, just yesterday I sent out a reminder about this ongoing offer, to which I got a reply from a reader:

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Thanks for the reminder, John!

I saw your first email about, got distracted, and meant to get back to it.

But this one caught me at my computer. So I got it!

===

That’s the value, or one part of the value, of following up relentlessly. You make more sales, because people legit missed your earlier messages or they simply got distracted.

But that’s not the only benefit of daily emails.

With daily emails, you become more an expert and an authority in your field.

You build up a stronger relationship with your audience so they even look forward to your daily emails, instead of being puzzled or annoyed when they hear from you once every three weeks.

And maybe most important to me personally, you end up with much more security and stability both in your work and personal life.

Anyways, Daily Emails 101. Good until tonight at 11:59pm PST. If you wanna grab it now, before you get distracted and pulled away from this popular offer:

https://bejakovic.com/de101/

Is it Kit or something else

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Two days ago, I got the following message from a puzzled and spam-quarantined reader:

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One crucial detail I noticed with your emails – they always end up in my ‘focused’ inbox in outlook rather than the ‘other’ where all my subscriptions end up. I use mailerlite and even when I’m using my hostinger mailbox to direct email I have heard people saying the reminders for my workshops have ended up in their spam. Is it Kit or your template or something else that makes your email go to inbox and everyone else’s go to spam? Looking forward to hearing from you!

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I’ve debated long and hard about revealing what I’m about to reveal.

In the end, in the interest of building everlasting goodwill with my audience, I’ve decided to share with you my closely guarded Secret to Perfect Email Deliverability.

No, it’s not my email software.

No, it’s not the template I use.

Instead, my Secret to Perfect Email Deliverability, and the reason why I always land in the most prestigious inboxes…

… is this ugly Times New Roman font, in combination with a column width of precisely 140 characters.

I don’t know why it works. My guess is that when Gmail and Outlook get my emails, and see how ugly they are, they assume I am either the IRS or your high school teacher, and so I consistently make it into the primary or the focused inbox.

Ok. All right. That was… a joke, or maybe a non-joke. In any case, don’t take me seriously. I’m visiting family, it’s a glum situation here, and I’m trying to lighten the mood for myself somehow.

The fact is, I have no idea why my emails (or some of them) land in “focused” or “important” or “primary” inboxes.

Another fact is, I pay precisely zero mind to email deliverability.

My whole mind is instead taken up with writing for and to humans.

I figure if you build a relationship with your readers, many of them will seek you out, whether you land in the “focused” inbox or in spam. And if enough people seek you out, you start showing up in the preferred spots, without doing anything about it.

If that sounds reasonable to you, and if you wanna start writing emails that build trust for you and desire for your offers, while creating curiosity and forming a relationship that keeps your audience reading day after day, you might like my current offer Daily Emails 101.

The deadline for that is tomorrow, Sunday, at 11:59pm PST.

For the full details:

https://bejakovic.com/de101

P.S. Part of Daily Emails 101 is a short report I’ve prepared titled Email Tech Starter Pack. It will tell you the email software I recommend if you’re just getting started, and will tell you about the few one-time steps you will want to take when first setting up an email list.

People are buying

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Two days ago, I launched a new experiment offer called Daily Emails 101.

I’ve been intentionally vague in my emails about what this offer is, what’s inside, and how much it costs. I’ve reserved that for the sales page.

Here in this email, I’ll tell you this:

The sales page is selling, and people are buying. So far, 27.2% of the people who have hit this page have bought Daily Emails 101. Here’s what some of that have written me after they bought. First, from a curious and patern-interrupted reader:

“Whatever you are doing, you got me super curious. I have never seen something like this. Talk about a pattern interrupt. Now I can’t wait for the rest of this story am in 😅“

Second, from a long-time customer who is now flirting with buyer’s remorse:

“It was a tough decision – that’s a lot of money. Sure hope it’s worth it…. Seriously though – I’m stoked. Thanks, John.”

Third, from a copywriter looking to get back to the basics:

“Thanks John! Excited for this offer, I just purchased it… feel like I definitely needed this and need to get back to the basics. Looking forward to implementing this and sharing my results.”

Do I have you intrigued? Would you like to get the full details on Daily Emails 101? Are you strong enough to resist the siren-pull of the order form linked to on the following sales page?

There’s only one way to find out. If you are game:

https://bejakovic.com/de101/

2 email marketing tips

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Here are a couple email marketing tips:

#1. When you run a promo, run a promo

Don’t announce your offer and your deadline, and then, in subsequent emails, promote other offers while the clock for your big promo offer ticks down.

(If your offer is good, and why would you promote it otherwise, you will have people in your audience who will be pissed that you didn’t repeatedly and clearly let them know about it, and now it’s gone.)

#2. Don’t bury the lead or the close of your promo

The start and end of a promo should be super clear and direct. Don’t hide a sexy or important new offer under a clever but irrelevant subject line and a ton of unrelated copy… and don’t pussyfoot when the deadline is nigh.

(Again, you will get audience members who will be pissed that they missed out on the offer because you were too indirect and effectively snuck the offer past them.)

You might think these tips are super obvious.

But I have seen smart people violate these two rules in email promos, to their own detriment, in the last week alone.

Maybe it’s because they don’t know better, or maybe it’s some subtle self-sabotage going on.

In any case, my point is that seemingly obvious stuff is easy to miss (or ignore) when you are promoting your own offers and your own business.

Which brings me to my own new offer, which I announced yesterday with a big bright “Announcing!” subject line.

One part of this new offer is my Price Increase Promo SOP.

This is the SOP document as well as the recording of a presentation I prepared for a small cohort of folks back in April, who were doing a price increase promo with my guidance. Here are the results that Chris Howes, owner of the online music teaching platform Creative Strings Academy, got from applying this Price Increase Promo SOP:

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JB- I’m fucking swimming in sales over here!!!!!

63 sales of the $30 product based on PIP (“get it before it goes up to $67”) Remember I originally sold 74 of them at the launch in December. That’s almost as many as I sold the first time. So thats $1900.

===

Running a price increase promo isn’t hard. Still there are some subtleties and traps to be mindful of. This SOP will help you manage the subtleties and avoid the traps.

And that’s just one part of my current offer, which I’m calling Daily Emails 101. For the full details on Daily Emails 101:

https://bejakovic.com/de101​

P.S. So far, with that one brief announcement email only 12 hours ago from the time I’m writing this, I’ve made 35 sales of my new offer.

I’m telling you this 1) to highlight that being direct about your offer works and 2) to highlight that this offer is something you might want to look at before the deadline, so you don’t end up pissed at me. If you’re curious, the link is above.