Email Marketing

People are buying

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Two days ago, I launched a new experiment offer called Daily Emails 101.

I’ve been intentionally vague in my emails about what this offer is, what’s inside, and how much it costs. I’ve reserved that for the sales page.

Here in this email, I’ll tell you this:

The sales page is selling, and people are buying. So far, 27.2% of the people who have hit this page have bought Daily Emails 101. Here’s what some of that have written me after they bought. First, from a curious and patern-interrupted reader:

“Whatever you are doing, you got me super curious. I have never seen something like this. Talk about a pattern interrupt. Now I can’t wait for the rest of this story am in 😅“

Second, from a long-time customer who is now flirting with buyer’s remorse:

“It was a tough decision – that’s a lot of money. Sure hope it’s worth it…. Seriously though – I’m stoked. Thanks, John.”

Third, from a copywriter looking to get back to the basics:

“Thanks John! Excited for this offer, I just purchased it… feel like I definitely needed this and need to get back to the basics. Looking forward to implementing this and sharing my results.”

Do I have you intrigued? Would you like to get the full details on Daily Emails 101? Are you strong enough to resist the siren-pull of the order form linked to on the following sales page?

There’s only one way to find out. If you are game:

https://bejakovic.com/de101/

2 email marketing tips

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Here are a couple email marketing tips:

#1. When you run a promo, run a promo

Don’t announce your offer and your deadline, and then, in subsequent emails, promote other offers while the clock for your big promo offer ticks down.

(If your offer is good, and why would you promote it otherwise, you will have people in your audience who will be pissed that you didn’t repeatedly and clearly let them know about it, and now it’s gone.)

#2. Don’t bury the lead or the close of your promo

The start and end of a promo should be super clear and direct. Don’t hide a sexy or important new offer under a clever but irrelevant subject line and a ton of unrelated copy… and don’t pussyfoot when the deadline is nigh.

(Again, you will get audience members who will be pissed that they missed out on the offer because you were too indirect and effectively snuck the offer past them.)

You might think these tips are super obvious.

But I have seen smart people violate these two rules in email promos, to their own detriment, in the last week alone.

Maybe it’s because they don’t know better, or maybe it’s some subtle self-sabotage going on.

In any case, my point is that seemingly obvious stuff is easy to miss (or ignore) when you are promoting your own offers and your own business.

Which brings me to my own new offer, which I announced yesterday with a big bright “Announcing!” subject line.

One part of this new offer is my Price Increase Promo SOP.

This is the SOP document as well as the recording of a presentation I prepared for a small cohort of folks back in April, who were doing a price increase promo with my guidance. Here are the results that Chris Howes, owner of the online music teaching platform Creative Strings Academy, got from applying this Price Increase Promo SOP:

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JB- I’m fucking swimming in sales over here!!!!!

63 sales of the $30 product based on PIP (“get it before it goes up to $67”) Remember I originally sold 74 of them at the launch in December. That’s almost as many as I sold the first time. So thats $1900.

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Running a price increase promo isn’t hard. Still there are some subtleties and traps to be mindful of. This SOP will help you manage the subtleties and avoid the traps.

And that’s just one part of my current offer, which I’m calling Daily Emails 101. For the full details on Daily Emails 101:

https://bejakovic.com/de101​

P.S. So far, with that one brief announcement email only 12 hours ago from the time I’m writing this, I’ve made 35 sales of my new offer.

I’m telling you this 1) to highlight that being direct about your offer works and 2) to highlight that this offer is something you might want to look at before the deadline, so you don’t end up pissed at me. If you’re curious, the link is above.

Announcing: Daily Emails 101

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What I’ve got for you today:

Daily Emails 101, a walkthrough of the first 101 days of writing daily emails and making money from your email list.

Daily Emails 101 gives you to tools to start writing status-building, desire-creating daily emails, without taking 2 hours per email… to make money from your email list, your expertise, and your personal interests… and to repeatably grow your list with qualified, engaged readers.

The pre-sale for Daily Emails 101 is on right now until this Sunday. If you wanna get it or want more details:

https://bejakovic.com/de101

Today: Simple Money Emails + a $297 bonus

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I have this course, called Simple Money Emails, about how to write sales emails that make money today and keep readers reading tomorrow.

Simple Money Emails sells for $197.

You can buy it today, via the affiliate link below (yes, affiliate link, even though it’s my course), and get a bonus that “sold nearly 100 copies at $297 when it debuted several years ago.”

In case you’re curious or confused about this unusual offer:

This morning, I woke up to see a broadcast email by the world’s most obsessed ad archivist, Lawrence Bernstein. Lawrence decided to promote Simple Money Emails today to his list as an affiliate offer. The background as to why Lawrence is promoting Simple Money Emails, in his own words:

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Back in September of 2024, I ran a quick campaign to my house file for a compilation of ads from the great fascinations copywriter, Mel Martin.

The price for the compilation was a princely $7. I’m a big believer in having as many names of people in your database as possible…

Who’ve given you money

…versus a legion of free opt-ins. There’s something magical that happens, even with such a seemingly trivial transaction, and that seven-dollar buyer can turn into $100,000 in business. I’ve seen it happen.

As far as I can tell, John Bejakovic has a similarly sized list to my own.

And we sent approximately the same number of emails to promote the exact same product.

The difference?

Bejakovic bested Bernstein by 44.34%


153 sales vs. 106 sales

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What made the difference?

Why did I make 153 sales to Lawrence’s 106, even though our lists are the same size… even though we sent the same number of emails… even though it was Lawrence’s offer on sale, which if anything should sell better to his list than to an affiliate’s list?

Lawrence’s answer to this conundrum is that it all comes down to the kinds of emails I send.

That’s why Lawrence is promoting Simple Money Emails today, because that course lays out how I write simple, effective, daily emails like the ones I used to promote Lawrence’s offer… and my offers… and dozens of offers for clients, including some for whom I made $4k-$5k worth of sales via email, every day.

And to sweeten the pot, Lawrence is also throwing in a training called Airmail Advantage, which he says “sold nearly 100 copies at $297 when it debuted several years ago.”

Airmail Advantage is a collection of proven direct marketing ideas and campaigns, all direct mail, some of which go back 100 years and all of which — gasp — are still being used today by undercover and smart direct response businesses.

Do you wanna write simple money-making emails, or know how I advise people to write such emails?

Do you wanna get a bunch of little-known direct marketing strategies, tricks, and hacks, which you can legitimately use today?

You can get both today, at the following link:

https://lawrencebernstein–desertkite.thrivecart.com/simple-money-emails

P.S. If you buy Simple Money Emails today, I’ll send you a link to get Lawrence’s Airmail Advantage. You don’t need to do anything extra, just bear with me, because I’m doing this by hand. And if you bought Simple Money Emails in the past… sigh. I asked Lawrence. He agreed to extend the same bonus offer to you as well. Just write me and ask.

A non-zero amount of sales

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This morning, I woke up to a ThriveCart sale notification.

“What’s this?” I said. I ripped it open like Dudley Dursley ripping open his 36 Christmas presents.

The notification revealed its secrets, and told me the new sale I made:

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Emails That Did Well – $79

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“Emails that did well” is an offer made earlier this week, in one email only.

After I made that offer and sent that email, I got a reply from expert email marketer and superior fractional CMO Nick “Jolly” Bandy, who wrote:

“Actually laughing my ass off reading this. So you are selling the SAME bonus stack as last week… without the main offer…for the same amount of money…and this will most likely make a non-zero amount of sales.”

Yes, it’s pretty much like Nick says, minus the laughing.

I first offered “Emails That Did Well,” plus all the free bonuses eventually included with it, as free bonuses to an affiliate offer.

After the affiliate offer closed, I offered the same bonuses for $79, which happened to be the price of the affiliate offer.

And I made a non-zero amount of sales as a result. As for how non-zero?

That’s for me to know and you to find out, at least if you have gotten yourself access to my Emails That Did Well document.

But before I send you to a page that outlines all the details of that offer and possibly entices you to buy it, a bit of marketing insight:

The first email I ever wrote to my list on the topic of positioning came in 2020.

In that email, I compared your positioning to a spear, which needs to have a very small and very sharp point, in order to pierce your prospect’s thick defenses (his skull) and lodge in the soft gray matter inside.

The thing is, if you fuse together several very small and very sharp points, they lose their “very small” and “very sharp” qualities.

Your positioning becomes less like a spear, small and sharp, and instead becomes more like an iron, flat and heavy.

An iron will hurt somebody if you throw it at their head, but it won’t pierce anything or create any kind of new understanding.

In short, positioning is not additive. A plus B plus C is not always greater than A alone, and often it is less.

That’s why a non-zero amount of people have taken me up on the Emails That Did Well offer.

If you’d like to get that offer, so you can find out how well that email has done so far, and to keep track of my other successful emails, now and in the future, here are the full details:

https://bejakovic.com/announcing-emails-that-did-well/

The best course on selling via email I have personally found

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Yesterday, I teased, without revealing, the best direct marketing book of the past 15 years.

This got more people to take me up on my Tour de Commandments offer than the previous days combined.

In part, that’s the cumulative effect of an email promo, which in this case has been going on since Monday.

In part, it’s the power of teasing info, curiosity, and that itching, nagging, bothersome mystery and information gap that a secret creates.

If you need a valuable marketing idea for today, let this be it:

When trying to sell info, use the takeaway sale.

Let me now take my own advice. Let me tease a second bit of info today. Let me tell you about the best course on selling via email I have personally found.

This is NOT a course about email copywriting. Rather, it’s a course about making sales via email.

These are two distinct things.

Most people who try to make sales via email only blast out offers (“New! Discount! NOW!”) or they only try to be funny and informative and valuable in the hope that one day, somehow, people on their list will buy out of good will alone.

Both of these approaches can work from time to time. But long term, both are suboptimal and even unsustainable.

Fortunately, there is a THIRD WAY, which is laid out in the best course on selling via email I have personally found.

I have been going through this course and implementing it myself and helping coaching students implement it.

I happen to know the information in this course has influenced a ton of people online, indirectly.

Yet I never hear anybody talking about this course directly, or implementing the complete system inside, rather than just one fraction.

If you like, you can be among a select elite of people who both know about this course and who profit from it.

Because, if you take me up on my Tour de Commandments offer, I will tell you where to find this best course on selling via email, for FREE, and completely legally.

The course consists of several audio recordings, and one document which lays out the philosophy behind the case studies.

It’s not fill-in-the-blank templates. Rather, it’s made up of a dozen or so case studies that illustrate the many ways to implement underlying ideas in this course, which are both profound and simple.

Also, here are the other bonuses I am offering as part of my ongoing Tour de Commandments event:

#1. “Manna for Marketers” live workshop and implementation call

Happening next Wednesday at 8pm CET/2pm EST/11am PST. I will cover how I’ve consciously applied these 10 Commandments of Con Men etc. in my biz. I’ll also offer you my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).

#2. “3 lessons after $18,487 spent on running Amazon book ads”

Over the past 7 years, I’ve spent $18,487 on Amazon book ads. The majority of those ads have been for my two “10 Commandments of SOMETHING” books. I’ve put together a report on the 3 main lessons learned after 7 years, thousands of copies sold, and $18k+ in ad spend.

#3. “40 Pages to Authority: A $1k article series”

Back in 2023, the the Professional Writers Alliance paid me $1,000 to write a 4-part article series about my experiences writing, promoting, and profiting from a 40-page book (my first 10 Commandments book).

PWA made these articles available to their paying members only. But you can get them as a free bonus for taking me up on my Tour De Commandments offer.

#4. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”

This report outlines a hack, which involves the push of a button — literally, that’s all there is to it — and which made me an extra ~$1.5k per month in Amazon royalties. I used this hack once, over the span of a few months, or rather a few weeks. I made money with it. And I never used it again.

I’m not saying anybody else should use this hack. I’m not saying anybody else should NOT use it either.

All I’m willing to do is to tell you what this hack is, why I’m no longer using it myself, and how you can try it out yourself, if you so choose, to make easy money off Amazon.

#5. “The best direct marketing book of the past 15 years”

That’s according to me, somebody who has read and reread all the great direct marketing books, and some of the not-so-great, and who has made millions in sales via the ideas I’ve learned in those books.

Odds are excellent you have not read this book or even heard of it. But I will tell you what it is so you can grab it on Amazon, and I’ll even give you $15 in Bejako Bux so you can get it effectively FREE.

If you want to take me up on this Tour de Commandments offer, here’s what to do:

1. Grab five paperback copies of the 10 Commandments book (or four, if you’ve already got a paperback and can dig up that receipt as proof)

2. Forward me your receipt (or receipts, if you already got one) from Amazon

3. I’ll get you in for the Manna for Marketers workshop, and get you access to the above bonuses, as well as others I release in the coming days.

If you’re in, here’s where to take me up on this offer:

https://bejakovic.com/new10commandments

The daily email model is on its way out

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A few days ago, I sent out an email asking my readers if they are still interested in sending daily emails for their business.

To which I got a reply from a genuine A-list copywriter who sometimes reads my daily emails, somebody with a history of top-level marketing results, who wrote:

“I don’t have time to get them. If there’s a way to subscribe to fewer I’d love that. They’re all quite good but it’s a time management thing. I believe with very few exceptions the daily email model is on its way out.”

That’s good to know.

In other news, last month, email marketer Liz Wilcox ran an affiliate contest to promote the yearly subscription of her membership.

Despite my distaste for affiliate contests, I decided to participate because the prize for the top affiliate was a solo email to Liz’s very responsive list of about 15k people.

A few days later, the results rolled in:

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First prize (solo email to my list):

JOHN BEJAKOVIC

Second prize (1:1 session with me):

TARZAN KAY

Third prize ($100 gift card lottery winner):

CAT GRIFFIN

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I didn’t know these other two people but I looked them up. Tarzan Kay sends weekly emails to a list that’s more than twice as large as mine (and that was recently “scrubbed” for engagement from a list that was almost 4x the size of mine).

As for Cat Griffin, she sends sporadic emails to her list and does most of her marketing on Instagram instead.

I don’t know how Tarzan and Cat promoted Liz’s offer to their audiences. I promoted it by sending a single daily email, and that was enough to win me the affiliate contest.

Point being:

1st place: Daily emails

2nd place: Weekly emails

3rd place: Sporadic emails

You can choose not to send daily emails because you’ve decided you have better, higher priority things to do.

That’s a legit decision to make.

And while the daily email model is on the way out, the same way that direct response copywriting, and marketing, and business more generally are on the way out…

I have personally found that relentless followup, relationship building, and continuous attempts at being present in prospects’ and customers’ lives, even if ignored or rebuffed by most of those people, still remain the most effective way of using email to make money.

If you’d like to start sending daily emails, so you can be in 1st place in your own niche, I have a daily email prompts service to help you do that:

https://bejakovic.com/deh

Fears of list rot

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Yesterday I launched a new offer, to help you launch a live workshop, delivered on a specific day that’s coming up soon, which I’m calling Most Valuable Offer.

I’ve had a few people sign up already. Among them was one list owner who said that his motivation is that he worries about list rot, and a live workshop could be a way to light a fire under his feet to combat list rot.

I dug in deeper. I asked him if he had seen signs of rot on his list. He explained:

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Not signs necessarily.

It’s more that the handful of times I’ve solicited engagement from my list to gauge interest in a particular product I was going to make, I got pretty good response. Then, when I’d start making it, I’d get too far in the weeds, then eventually, get distracted by life or some other thing, and then set it aside.

So, my concern is that they will start thinking I’m a flake who keeps asking for feedback, and then never coming through with the finished product. Which will lead to that rot.

So, I’m seeing this as that chance to spark that life back into the list by getting this MVO launched & out there.

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One of the chapters I was considering for my “10 Commandments of Con Men, Pickup Artists, Magicians, etc” book was, “assume rapport.”

It’s a common behavior among many influence professionals like pick up artists, sales men, and stand up comedians.

Influence professionals behave how they want you to behave.

They treat you like a lifelong friend because they want you to treat them like a lifelong friend. They trust you because they want you to trust them. They find you endlessly fascinating and charming because they want you to find them fascinating and charming.

There’s a bigger principle here:

We all take our cues for how to behave from other people.

Influence professionals know this, and that’s why they take the lead. As with many things common to influence professionals, this applies more broadly to business and life, in ways that can be perfectly ethical.

In short, the above list owner’s fears of list rot are justified.

If you yourself behave like a flake, people will in time take their cues from you.

They will say one thing and do another. They will be late or not show up at all. They will make excuses or ghost you.

The good news is, the fix is easy, and and you can get started on it today.

The fix is to be punctual, to do as you say and to follow through, to make people a clear offer and ask them for a clear yes or no answer.

The results of that are both instant and long-term.

Instant, as in sales and a spike in engagement.

Long-term, as in a stronger bond with your list, greater trust in you and what you sell, and higher perceived value of your offers.

Like I said, yesterday I offered to help you launch and deliver your own Most Valuable Offer.

You can find the full details below.

If you decide that this offer is not for you, that’s perfectly fine.

If you decide it is for you, comment on the post below if you’re a member of Daily Email House, or if you’re not a member of Daily Email House, send me an email and tell me you’re in.

Here’s the link:

https://www.skool.com/daily-email-house/would-you-like-a-chocolate-chip-most-valuable-offer

If you will never write emails for your business

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I talk a lot about the value of having an email list and writing to the folks on there personally, regularly.

And maybe I’ve convinced you, and maybe you’re out there, writing your little heart out, and getting praise for it, and making sales from your emails week after week.

If so, great! I’m proud of you. Keep at it, and keep profiting. No need to read this email any further.

But…

If you are plenty convinced about the value of regular email marketing… and in spite of it all, you just know for a fact that you will never ever write emails regularly, because you hate writing, or because you’re too busy, or because you don’t like to put yourself out there like that… then what?

Then I got a solution for you. Here’s the promise:

* Reap the benefits of a regular email newsletter — audience loyalty, sales, referrals, higher prices you can charge…

* Without the ecstasy, or, if you prefer, agony, of sitting down and writing yourself…

* Via emails written in a true, quirky, human voice that AI cannot imitate, particularly over the long term…

* Without paying an arm, two legs, and maybe an ear for a competent email copywriter who is actually better than AI.

If that sounds good to you, here’s the deal:

Former Survivor contestant, subsequent RV blogger, and eventual expert email marketer Liz Wilcox offers something called the Email Marketing Membership.

Each week, members of EMM get a fresh new newsletter template, written by Liz, which they can simply drop into their own biz and profit from — no writing needed.

Once upon a time, in the early days of my freelance copywriting career, I actually worked for a business that offers this service to realtors.

That business charges each realtor $725/month.

Later, after I stopped working as a freelance copywriter, I offered this as a DFY solution to a business owner on my list.

I told the business owner I would not be writing the weekly newsletters myself, but would outsource them to a copywriter.

I asked for $2k/month. The business owner agreed to the $2k/month without batting an eye because he saw the value.

But…

Liz doesn’t charge $2k/month for her Email Marketing Membership.

She doesn’t doesn’t charge $725/month either.

Liz charges just $108…

… PER YEAR!

That’s right. As you’re reading this, Liz has opened up the yearly subscription window for her EMM, and it’s just $108 for the full year.

Liz only does this once every Haley’s Comet. The rest of the time, you can sign up for EMM monthly. Monthly is fine, but there are two reasons you might want to sign up now, and for the whole year:

1. Liz regularly puts on and charges for extra trainings on topics like sales pages, course launches, and communities. People who sign up monthly for EMM have to pay for this extra trainings. People who sign up for the year get all these extra trainings free.

2. I’ll add in $108 Bejako Bux, which you can use towards any purchase of any of my offers in the future, if you sign up to Liz’s EMM for the full year, using the link below.

Normally, I add in info products as bonuses when I promote an affiliate offer like this. But I don’t have something that’s a fit here.

Fact is, if you want to profit from an email list but you don’t want to write, then Liz’s handwritten, human, relationship-building newsletter templates, plus her email marketing training have got you covered.

(Hence the $108 in Bejako Bux.)

Final point:

Why so cheap? WHY???

Simple. Liz has 4,000 paying members inside EMM. 4,000!

Liz is living the Kevin Kelly “1,000 true fans” dream, except she’s got not just 1,000 true fans, but 4,000 of them.

Get 4,000 people to send you $105 a year… and you’ve got a pretty good life. And Liz has a pretty good life.

If you want to profit from Liz’s unique business model and from your email list, without doing any of that horrible writing:

​https://bejakovic.com/lizyearly​

P.S. If you take me up on this offer, forward me your receipt from Liz and I’ll get you your Bejako doubloons, I mean, Bejako Bux.

Free welcome sequence for small businesses

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I recently met Liz Wilcox, and I’m gonna spend the rest of this email selling her to you.

Liz is fond of wearing large glasses, where the frame is of different colors for the left and the right eye.

She was once a contestant on the TV show Survivor (Survivor 46).

Today, Liz runs a paid membership for small business owners who want to do something with email marketing, but don’t really know what to to do.

Inside her paid membership, Liz teaches email marketing, has expert speakers come in and teach also (I will be speaking in May), plus, as the the main selling point, she gives members weekly templates and swipes for their business’s email newsletter, so they can get it out in minutes instead of hours or never.

Like I said, Liz’s membership is for business owners who have heard of the power of email marketing, but don’t really wanna write themselves… don’t wanna hire a copywriter either… don’t wanna entrust this to a VA… and yet want to get the benefit of regular communication with their prospects and clients and customers.

So how much would you pay for such an incredible and spectacular email marketing membership, which slices, and dices, and makes julienne fries?

$999/month?

NO!

$99/month??

NO!!!

$19/month???

NO! NO! NO!

Liz charges 9 whole bucks per month for her email marketing membership. And get this. She has… 4,000 members of her $9/month membership. At those numbers, she has the margin to make sure she can provide and deliver great templates, great trainings, and great everything.

But I’m not here to sell you on Liz’s membership. Not really, not yet at least.

All I really wanna do is just point you to Liz’s “Swipe Swipe Baby” lead magnet. It’s an entire templatized welcome sequence, plus three weekly newsletters, which you can plug into your business right now if you want.

When I initially talked to Liz, I asked her what lead magnet of hers I should send folks to.

She said, “I only have one. It’s six years old, and I’ll never create a new one, because it just works.”

And why not? Liz’s lead magnet is in fact the perfect magnet for prospective leads for $9/month membership.

So if you want Liz’s free welcome sequence templates… if you wanna know more about Liz (lots of Vanilla Ice references on her site)… or if you’ve been intrigued by her $9/month membership… here’s the front door, fully free to walk through:

https://bejakovic.com/lizwilcox