I’m not sure why you’d want to know. But after 15+ years of obsessing over my health, and researching and experimenting with dozens of different, often exotic and possibly toxic supplements, here is my current daily supplement stack:
* Magnesium, zinc, and vitamin D (because they are important and I probably don’t get enough)
* A multivitamin and some fish oil (because why not)
* A teaspoon of glycine and a capsule of NAC (because there’s good science showing this combo actually reverses many hallmarks of aging, at least if you’re getting old)
* A teaspoon of creatine (because it helps increase energy production in both the body and the brain, and God knows I need that)
I’m sharing my supplement stack for two reasons.
Reason one is that I’ve found I like to read stuff like this in other people’s marketing-related newsletters. It makes no sense, and yet it’s there. Maybe you’re the same.
Reason two is that opening this email with my supplement stack allows me to seamlessly, like a silky fox, transition into talking about my supplement theory of email marketing.
Yesterday, I sent out an email that promoted my Copy Riddles program. I made one sale of Copy Riddles as a result, at $997. I’m actually very happy with that.
Because I gotta admit:
That’s hardly the norm. Most times that I send out a regular, daily, broadcast email to promote a familiar offer like Copy Riddles, I don’t make any sales.
As a result, I’ve come to think of daily emails that promote existing offers — buy it today, buy it tomorrow, buy it whenever — like supplements.
Yes, such daily emails will make sales. But the fact that people can buy the offer today, or tomorrow, or the month after, means such sales are unpredictable and rare.
That’s why I say such emails are supplements. Nice to have, but you can’t live off ’em. Instead, you gotta live off proper nutrition.
In email marketing terms, proper nutrition means a regular diet of email-based promotions – time-limited events that get people to ACT NOW.
This coming Friday, I will hold a live training about such promotions for a small group of business owners who have a list.
If that’s you, then my promise is that on this training, I’ll show you how how to pull extra money from your list, even if you don’t create a new offer, and even if you’re not pumping in hundreds or thousands new names to your list every week.
Of course, if you do have an entirely new offer, or you do get a big influx of new leads, these promotional events work even better.
And for the record, these kinds of email promos are something I have quite a bit of experience with. Via my own list and offers… via clients clients I’ve worked with… and most recently, via the coaching I’m doing inside Shiv Shetti’s mastermind, where I strategize on a new such promotion every week.
Maybe you’d like to benefit from my experience, and shortcut your path to a healthy and nutritious email list. If so, then read my email tomorrow, because I’ll have more info on Friday’s training.