Partnerships

Public appeal: What are you eyeing to buy?

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During my CopyHour promo last week, I got a message from a reader who got stung by buying too soon:

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Man you really gotta start posting an affiliate calendar, your bonuses are always amazing… same case as High Impact Writing. I already bought it on the first round of the year and I will say it was phenomenal. would’ve been great to get it from your affiliate though

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An affiliate calendar is a smart idea. But the fact is, as things stand, I have no major affiliate offers planned soon. Maybe you can help me with that.

Ask yourself:

Is there anything you’re thinking of buying?

Any course, mastermind, coaching program you have your eye on, you’ve been saving up for, you’re on the fence with?

If there is, write in and let me know.

If it’s an offer that makes sense to promote to my entire list, I will reach out the offer owner and ask about striking some kind of a deal.

And when I do, I will make sure you benefit.

Maybe I can wrangle a sizeable discount on your behalf.

Or maybe I’ll add on valuable bonuses — extra trainings or a community or secret info — that make the original price seem like a steal.

You win. I win. And maybe even that offer owner wins.

So think for a moment. And if something pops up in your mind, let me know.

The oddest info product creators on my list

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Last night, I sent an email asking my readers if they sell their own info products. That email got a LOT of response.

Of course, most people on my list sell familiar info products — ebooks and courses on marketing, writing, bizopp.

But some people wrote in and managed to surprise me. A few standouts:

#1: “My wife and I are developing theatre training courses, mainly to sell to school teachers who are not drama teachers by trade, but have been ‘elected’ to teach the courses and put on the productions.”

#2: “Am currently writing some digital reports requested by our specialist cancer research audience although I have no real idea how to do this!”

#3: “I sell Numerology info products, such as relationship forecasts, life forecasts, name adviser, lucky numbers and in depth reports. I sell to business owners, individuals and women looking for alternative angle to motivate and advise on current situation.”

This morning, I sat down to reply to these folks and to everyone else who had written me. But before I did so, I asked myself:

“What do I want out of this interaction? Why did I even ask this question?”

The following reasons poured out of me. Maybe they will be of some interest or value to you:

1. Find out who’s doing well

2. Connect with more people

3. Find out what problems people are having

4. Find out what problems their customers are having

5. Find out if they have [CENSORED but keep reading, trust me]

6. Find out what’s currently working for them, what’s not working

7. Maintain or rather enhance my reputation

8. See if any opportunities [CENSORED again, but still keep reading, I promise I won’t keep doing this much more]

9. Get possible ideas for new offers to create

10. See if there are any good offers that [CENSORED, last censored thing, keep reading to find out how to uncensor]

11. See if there are people I could connect with each other, either as some kind of broker or just to help out

I’m not sure whether the list above can be useful to you in any way.

Whatever the case may be, my offer from yesterday still stands.

So if you sell your own info products:

1. Hit reply

2. Tell me what info product or products you sell and who you sell it to

When I get your message, I will reply and tell you a genuine secret way to sell more of what you’ve created.

I’ll also tell you about a special, free training — free as in not even any optin required — that lays out real gold about how to actually run this secret selling strategy in practice.

If you watch this free training, the CENSORED bits above will become clear as day.

And who knows. If you just reply to this email, maybe we can connect or exchange some ideas along the way.

50x affiliate deals

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I recently listened to Brian Hanly, who was a media buyer at Samsung as the company went from $75 million a year in digital ad spend to $1 billion.

Brian later spent five years at VICE selling ad inventory. Then during corona, he decided to start his own digital advertising agency.

He spotted an options trading app that was running a cool ad.

He called them, and he offered to run their ad all over Instagram meme accounts.

“How much?” the options people asked.

“Give me $10k a month for three months,” Brian said.

They did. Three months passed. And Brian and the options app people kept working together.

Brian kept upselling himself into bigger and bigger contracts with the options app guys. Time came though, and the clients hemmed, hawed, and apologized.

They were strapped on cash. Would Brian accept some shares instead?

Brian shrugged. “Fine,” he said.

At the time, the options app was valued at $1M.

​​One year later, eToro bought them for $50 million.

I heard this story inside the Newsletter XP course, which I’m promoting until the end of day today. As Brian finished his story, Alex Lieberman, founder of Morning Brew and co-host of Newsletter XP, jumped in.

Alex told his own stories of the stock deals that Morning Brew was offered as well.

Point being, if you have skills, or assets, you can do affiliate deals. But instead of getting paid a small fraction of the sale, you can get paid a small fraction of the whole business.

As Brian said inside Newsletter XP, be careful when you do these deals. But they can be lucrative — 50x, 100x, or 1000x of what you would normally make.

And now, let me point to the wall. The clock is ticking. Soon the hands will line up at 12 and then all hell will break loose.

Because I’ve managed to claw out a $200 discount for you from the usual price that Newsletter XP sells for. That discount is good until tonight, Monday Feb 26, at 12 midnight PST. If you’d like to take advantage of this, here’s what to do:

1. Go to the Newsletter XP sales page at https://bejakovic.com/nxp

2. If you decide you want to get Newsltter XP, then use coupon code JB20 at checkout.

3. Make sure the coupon code works — that you see the price drop by $200. This is not my funnel, and if you end up buying at full price, there’s nothing I can do about it.

Gift-box theory of marketing

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A few days ago, I bought the ticket for my second-ever Sean D’Souza meetup, this coming April, in Lisbon, Portugal.

Sean, as you might know, is an old-school online marketer who has been selling info courses about marketing since 2002.

The first meetup of his I attended, in Seville in Spain last year, was great.

I met a Hungarian who runs a dental clinic in Budapest, Hungary. We bonded over the fact that I lived in Budapest for a long time and had only good things to say about the place.

I guess he was grateful. Because in return, he told me his story and opened my eyes as to what marketing really is and how powerful it can be.

I’m about to share a part of this guy’s very clever marketing strategy for his dental clinic.

I can’t overstate how valuable and cool it is, at least if you’re into marketing.

What I’m about to write is worth reading closely, and remembering, and pondering. Here goes:

For years, the Hungarian ran a highly successful dental clinic doing dental tourism. He built the business on Google ads. Swiss or Brits came in to get their teeth fixed at a discount while enjoying a fancy hotel in Budapest.

And then, corona came. Lockdowns. Travel shut down entirely, as did most businesses.

After a few weeks, dental clinics in Hungary were allowed to reopen. But international travel to Hungary remained closed, which meant dental tourism was out. The Hungarian’s dental clinic had all these fixed costs, and no patients.

So he paced the floor of his empty clinic… he paced… and paced… and he came up with a plan.

He decided to create an entirely new dental business serving only locals. And how.

Within six weeks, he filled the entire practice… without running any ads, which had become super expensive because all the other clinics were running them… without tapping any prior customers or network… without begging masked people on the street to come in for a free cleaning… without creating content… without becoming a social media influencer… without paying other such influencers to promote him.

Pause for a moment.

Ask yourself.

How would you do the same?

How would you get dozens or hundreds of new patients, ready to pay you large sums of money, within just a few weeks, starting with nothing, except the tools of actually delivering the service, and your knowledge of human psychology?

Here’s how the Hungarian did it:

He started approaching the offices up and down the busy street where his offices sat. He would ask to speak to the CEO or to some other top exec and say:

“I have a dental clinic nearby. I’m going to write an email to promote my clinic to your employees…”

So far, so bleh. But this next part is not:

“… and I want you to send it, in your own name. It’s a pandemic outside. People are scared. Even small infections could compromise their immune system, and could prove to be deadly. So I want you to say that you, Mr. CEO, were thinking about your employees, and you reached out to us, and fought to get us to offer a special deal, a huge discount, to your employees to check if they have any dental problems. This is about healthy teeth of course, but in the present moment, it can keep your employees from getting sick or dying. You are doing it because you care.”

Pretty good, right? ​​

​​Good, but not a sure shot. ​​Mr. CEO might want to look good to his employees, but he might also have bigger, more pressing problems to deal with.

​​So the dental clinic owner continued with his pitch to Mr. CEO:

“Because of the lockdowns, your business is not operating right now. You are not making money. The fact is, when your employees come to us for their checkup, most of them are sure to have dental problems that will require further work. We will charge them a fair price for this work. And we will give you 10% of these fees to help you out, so you have cash during this hard time, while your business is frozen.”

Result?

Like I said, an entirely new business, a full clinic, highly profitable, in just 6 weeks time.

After the Hungarian told me this, I marveled for a while. And I came up with what I call gift-box theory.

Imagine a collection of beautiful gift boxes. Imagine the small lump of coal you want to sell.

Your small lump of coal might not be very attractive on its own (“I want you to promote my business to your employees”).

So you put your lump in one gift box (“be a hero to your employees”). But no need to stop there. You can then put that gift box into a second gift box (“… and make money at it too”).

Each market has its own set of beautiful gift boxes that they care about, that mean something to them, that tap into their emotional responses.

Your small lump of coal probably means nothing to your prospects. So it is your job as marketer to identify the gift boxes that your market responds to, and then to stack a combination of them in such a way that the entire experience — lump of coal inside a sequence of gift boxes — thrills your prospect.

Actually, there was more to the Hungarian’s story — more gift boxes, more smart and clever and free marketing they continued to do after this initial effort, which grew their business even larger.

But I’ve already shared too much. I wouldn’t normally write so long or share this much how-to information. But I profited from that Sean D’Souza meetup. I’m sure to profit from the next one. And so I wanted to give you something valuable as well.

That said, what I’ve just done is not a good sales email. It’s not what I recommend doing in my Simple Money Emails course. Therefore, I do not expect you to buy anything from me today. But if you want to prove me wrong, here’s more info on everything I offer right now:

https://bejakovic.com/showroom/

The owner smiled when I tried to speak Spanish… but when I switched to English!

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Yesterday, I stepped into the beautiful Librería Nobel — Nobel Bookstore — in Almería, Spain.

“Buenos días,” I said as I entered.

The owner, who stood behind the counter, smiled at me politely and returned my greeting. He didn’t recognize me at first. So I changed tack.

“Hola Rafa,” I said and then switched to English. “How are you?”

A look of surprise spread across his face. “John! Coño! What are you doing here!”

The owner of Librería Nobel is one Rafa Casas, who I’ve written up before in this newsletter as a Spanish A-list copywriter.

Not only is Rafa a skilled copywriter who has helped a bunch of clients make money, but he’s building up his name in true A-list style.

Along with his bookstore and his client work, he now runs two coaching programs, one to help Spanish-speaking business owners get set up online with their digital marketing, and another called Circulo Copy where he mentors a number of Spanish-language copywriters, including some well-known names.

This was the first time I was meeting Rafa in real life. But I have known him online for a while.

Rafa first got on my email list in 2021. He then went through my Copy Riddles course, back when I was still offering live weekly Q&A calls.

At that time, I ran a weekly contest for the best answer to one of the week’s Copy Riddles. Rafa won the first contest ever. (Among the three books I offered him as a possible prize, Rafa wisely chose my 10 Commandments of A-List Copywriters.)

Then some time in 2022, I interviewed Rafa for my Copy Zone guide to the business side of copywriting. His story of getting started writing daily emails about books while his bookstore was locked down — and then turning that into paid client work — was both interesting and impressive.

We also had a short-lived language exchange after I moved to Spain.

He’s even translated my 10 Commandments book to Spanish, and we will be putting that out soon, as soon as the cover designer gets back to me.

Point being:

I started out this email newsletter with the vague aims of having a sandbox in which to practice copywriting and marketing, as a possible source of samples to show clients, and as a way of maybe winning some client work, back when I was still hungry for that.

And my newsletter has delivered on all those fronts.

But it’s also produced a bunch of amazing opportunities and outcomes I never could have imagined when I got started.

It’s resulted in great new relationships both online and in real life… people doing me solid favors without ever being asked… cool free stuff shipped to my front door… speaking opportunities… and even the occasional note from people who tell me that what I’m doing has actually changed the course of their life for the better.

If you want, you too can have something similar. At least that’s my claim, one I will work to pay off on the free training I’m hosting in a few days’ time.

The training will cover how I write and profit from this newsletter that you are reading now.

It will happen on Monday January 22, 2024 at 8pm CET/2pm EST/11am PST. But you will have to be signed up to my list first. Click here to do so.

Do you want to promote something good to my list?

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Yesterday, a guy got onto my email list and wrote me straight away to ask for my physical mailing address — he had something very important to send me.

Since my mailing address is not something I share promiscuously, he ended up sending me the important something as a PDF attachment to an email. I opened it up to see the following:

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I wanted to send a large FedEx box to your address with the letter you are reading now. You must be wondering why I would do such a thing?

There are two reasons:

1. Sending FedEx boxes is expensive, so you can tell yourself that what I have to tell you is very important.

2. Large boxes are almost always opened immediately. This is important because what I have to say is extremely urgent.

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I found myself a little dizzy reading a PDF about the importance of this expensive, extremely urgent FedEx package that I had just opened up but couldn’t remember opening.

Still, I pushed through the dizziness to the rest of the message. The gist was that the guy has a course he’s acquired the rights to, and he’s hoping I will promote it to my list and we can split the profits.

I took a quick look at the sales page of the course he has the rights to. And I quickly decided it’s not something I would promote to my list.

It might be a fine course. But the promise to me is not novel or exciting… there’s no strong proof to latch on to… and the whole lot doesn’t seem like something I could enthusiastically get behind and promote in the best interest of my readers, whose trust I have been cultivating and honoring for years.

So I wrote back to say thanks, but no thanks.

And then I got to wondering.

Because as I wrote recently, I promoted one affiliate offer last year, Steve Raju’s ClientRaker. That worked out great, from a financial point of view, from my personal satisfaction point of view, and most importantly, from the point of view of the people who ended up buying, many of whom wrote me to say thanks for turning them on to Steve and his great training.

So I got to wondering, are there other people on my list with good things to promote?

I don’t know. But I’m willing to find out.

So if you have something good to sell, promote, or offer, hit reply and let me know.

It could be a product that you sell.

Or it could be a service that you offer.

The main thing is​​ it’s good — meaning it’s got a great big promise, an element of excitement or novelty, and strong proof that it does what you say it does.

If you have something like that, then send me an email about it, or a virtual FedEx package. We can start a conversation to see if it’s a fit for my list of business owners, coaches, writers, in-house copywriters, and freelancers of various stripes.

My idea for getting others to pay for my advertising

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Yesterday, as the plane leveled off over the Bavarian Alps, I had a newsletter growth idea.

You might say that’s a waste of pleasant scenery on Christmas Day. But what to do? That’s how ideas seem to work.

They bubble up at the oddest times, when you’re not thinking about subject, triggered by nothing obvious.

Jim Rohn might shrug and say, “mysteries of the mind.”

Anyways, my idea was this:

I have another newsletter besides this one. That other one is in the health space.

The content is good. I know, because my audience says so, and even recommends me to others unbidden. ​​But my list is still small.

I could pay to get more readers onto my other newsletter, and in past I have done so.

But why pay when I might be able to get somebody else to pay?

So my Alps-high idea was to contact a few companies in the space and make them a deal they cannot refuse, or that they certainly can.

The idea is that they pay for my ads. Some modest sum at first, say $1k for one month as a test.

I then run ads on FB promoting my newsletter. And to every new subscriber, I also promote the partner company’s offer on my thank you page, in my welcome sequence, and as the main sponsor of each of my issues.

At the end of the month, we revisit the arrangement.

Did the company make back their $1k? Or is there hope they will do so because they got new customers via my newsletter that will add up to more than $1k in LTV?

If yes, we keep going, increase ad spend, and revisit the agreement one month later.

If no, we call it a failed experiment and that’s that.

That was my idea.

You might say it would never work. All the risk is on the company.

​​True.

I might need something extra — credibility, for example.

To get credibility, I could run an initial campaign with my own money, test out how it does, and have that data when I first pitch this idea to my would-be partner.

Or I might contribute some money myself so they feel I have skin in the game.

Or I might have to offer them a Calas-Powell-Rosenthal-and-Bloch-style guarantee, and say that I will refund their ad spend if the test is not successful.

Whatever. I’ll see. In any case, the bigger point still stands:

You don’t have to go at it alone. As the 21.7 Billion Dollar Man, marketing wizard Jay Abraham, once said:

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In business there is certainly no rule, no law, that says you have to do it alone. You don’t. There are a number of businesses out there that are as motivated if not more so than you are to help grow your business for you. You just never recognized that motivation and asked them, or taken advantage of their willingness to help. And that willingness means they can help finance, they can bring people into your business, all at no cost or risk to you.

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In the training where I heard that, Jay went on to give three concrete examples of his clients who got others to pay for their advertising… or for their operating costs… or even for their sales people.

This Jay Abraham training has been very valuable to me. It sold for something like $297 30 years ago. Today, it would probably sell for $2,997 and maybe much more.

But you can get it for an earth-shattering $12.69, and get hundreds or thousands of dollars in additional valuable ideas. The details are here:

https://overdeliverbook.com/

Ultimate SUPER offer

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I got a deal for you today. A SUPER deal. In fact, an ultimate SUPER deal.

A few days ago, I got an email with the subject line, “Hey John.”

“Hello,” I whispered, and I opened up the email. It read:

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Hi John, how’s it going?

I wanted to see if there’s a way we could collaborate and share your work with an audience of over 250,000 copywriters and marketers.

My name is Nicole; I’m the head of partnerships at Infostack.io.

I love what you’re doing, and I wondered if we could talk about including 10 Commandments Of A-List Copywriters in an upcoming writing bundle we’re putting together (titled: The Ultimate Copywriter’s Super Stack)?

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First, let me admit these Infostack people have a smart business model. Years ago, I was actually thinking to start the exact same thing—

Bring together a bunch of people who sell offers online… create a bundle of their offers… get all of them to drive traffic to your event… promote to your own existing and growing list built up via previous events… rinse and repeat as the whole thing becomes more profitable and easier to run.

“Sure,” I told Nicole. “I would love to collaborate and share my work with your audience of over 250,000 copywriters and marketers.”

So that’s what I’m doing today. I am participating in and promoting the Ultimate Copywriter’s SUPER Stack.

The Ultimate Copywriter’s SUPER Stack features a grand total of 14 ebooks… courses… trainings… even two “masterclasses.”

The collected value of the whole bundle is $555.86.

But the actual price it’s selling for during this special event is — well, you guessed it — not $555… not $455… not even $454… but just $49.

Now, I’ll be honest with you:

Aside from Ning Li (Dan Ferrari’s first coaching student and currently the copy chief at Paleo Hacks), I’ve never heard of a single one of these participating copywriters.

They are probably all fine people and very successful at what they do. I’m sure they have lots of value to share. The fact I’ve never heard of them probably just speaks to my crab-like ability to avoid networking.

What I can tell you is that I myself will get the SUPER Ultimate Stack today (the first day it’s available, even to me). I will be going through it over the next few days and selling you on what I believe to be standouts among the included trainings.

Still, you might think that’s a weak and wobbly pitch. So let me get to the meat of this email:

If you do decide to get this Ultimate SUPER stack, I want to guarantee it’s worth your $49 even if you don’t go through a single one of the participating trainings, courses, or ebooks (except my 10 Commandments of course, do read that because it’s great).

And so I’m offering you four FREE and yet SUPER-valuable bonuses. Specifically, I’m offering my:

1. Copywriting Portfolio Secrets ($97 value)

In this training, I show you how to build up your copywriting portfolio in the fastest and most efficient way, so you can start to win copywriting jobs even today. I show you the best way I’ve found to win 4- and 5-figure jobs I REALLY wanted, even when I wasn’t qualified for them, and how you can do it too.

I previously sold this training for $97. But it’s yours free, SUPER free, if you take me up on my Infostack offer, which also includes my…

2. No-Stress Negotiation For Well-Paid Copywriters ($100 value)

This guide outlines my 7-part negotiating system, which I adapted from negotiation coach Jim Camp. This system kept me sane while I still regularly interviewed and worked with copywriting clients. Follow these seven principles, and you will end up making more money, working with better clients, and being able to stick to it for the long term.

I only offered this guide once before, as part of the $100 Copy Zone guide, which also featured….

3. How To Get Set Up On Upwork

This free bonus is an excerpt from a short self-published book I wrote once, How to Become a $150/Hr Sales Copywriter on Upwork: A Personal Success Story that Almost Anyone Can Replicate. It tells you how to actually get set up on Upwork — the details of your profile page, your description, your title.

If you combine this bonus with the two bonuses above — Copywriting Portfolio Secrets and No-Stress Negotiation — you have a great shot of winning a job on Upwork by the end of this week, or even today.

And finally and most spectacularly, my SUPER Ultimate bonus stack also includes…

4. Dan’s Timeless Wisdom (priceless, or $25k+)

Between August of 2019 and March 2020, I was in Dan Ferrari’s coaching group. As you might know, Dan started out as a star copywriter at The Motley Fool, and went on to become one of the most successful, most winning, big-money direct response copywriters working today.

Inside his coaching group, Dan dispensed copy critiques, marketing advice, and mystical koans to help his coaching students get to the next level.

​​At some point, I had the bright idea to start archiving the best and most valuable things that Dan was saying. I got 25 of them down, and they are all included in this document, which has until now only been shared with Dan and his coaching students.

(By the way, I never tallied up the exact and rather painful amount of money I paid to Dan for the coaching. It was north of $25k. I do know I made it all back, and then some, in just the first two months after I stopped with the coaching, thanks to just one tip I got from Dan.)

So there you go. If you want the Ultimate Copywriter’s SUPER Stack for its $555.86 worth of value, yours for just $49…

… or if you want my add-on bonuses for their glorious $25,197/∞ value, yours free…

… then here’s what to do:

1. Buy the Ultimate Copywriter’s SUPER Bundle at https://bejakovic.com/infostack

2. You will then get an automated email from ThriveCart with a link to a special, members-only page on my site where you can access the four free bonuses above.

Important:

​​Infostack’s bundle offer is live now and will go on for a week, but I will only be promoting it until this Friday at 8:31pm CET.

That’s how long my offer with the bonuses above is good for. Your ultimate SUPER purchase of this bundle has to come before Friday at 8:31pm CET to get my bonuses. So if you know you want them, why not get them now?

Why I’m happy to give up more than half my profit by promoting Daniel Throssell’s sale

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Yesterday, I gave a little breakdown of the structure of my Copy Riddles sales letter, and then advised people to get on Daniel Throssell’s list, and buy Copy Riddles via Daniel’s affiliate link.

​​Reader Jakub Červenka, who runs an info publishing business in the men’s sexual health niche (something I used to write for in my freelance days), asks a logical question:

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John,

since you are sharing so much about the structure and the thought process behind your pages (thank you!) could you, perhaps in one of your next emails, explain why are you pushing people so much to buy through Mr Boycotted (😉) efforts?

I understand that you value your readers and relationships you so carefully build, but the second part is – this is still business, no?

And in my opinion, making more money is better than making less money…

So, telling your list about the sale once, twice… great, they have been told, if they didn’t buy, their mistake, you told them. And reminded them.

But why are you giving up half of your profit (I am guessing) by constantly promoting Daniel’s sale?

I know even with commission you pay him you take home more than from your original price, but still…

The obvious answer to me would be some kind of promo of his offers in the future, but it doesn’t seem to be the case from what I think of Daniel’s business model so I am curious and probably many more of your readers are too.

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The numbers are actually less favorable than Jakub says.

I’m actually making slightly less for each sale of Copy Riddles via Daniel’s promo than I did the last time I sold this course myself. That’s due to the $200 discount I am offering Daniel’s readers… plus the affiliate commission I’m paying to Daniel.

That said, I continue to happily send my own readers to buy through Daniel’s list for following three reasons:

Reason #1. I agreed with Daniel to make this $200 discount exclusive to his list. At the same time, I want to make sure that anyone on my list who might actually want Copy Riddles buys at this same discount.

​​If that means nagging on and on about getting on Daniel’s list, and possibly losing money over a full-price sale that might come in the future, so be it.

The ultimate goal, like Jakub says, is valuing my readers. I want to make it an absolute certainty in my readers’ minds that I’m playing square with them and treating them right.

It’s only business, but the way I choose to play it, which is for the long term.

Reason #2. Daniel has been good to me over the years, He promoted me to his 5k-person list back when I had a list of fewer than 300 readers, and on several subsequent occasions. He has spoken well of me, driven subscribers my way, and helped me make sales.

And now, he’s hyping me up to his own list, which he values equally as much as I value mine, and he’s sending new buyers my way for a very expensive course. It’s simple gratitude to pay that back in an earnest way.

But if you need a more mercenary explanation, then consider…

Reason #3. Top copywriter Chris Haddad, who also runs an 8-figure Clickbank business, once said, “Your job is to make your affiliates money.”

Why make your affiliates money? Because it’s your job. Because it’s how you get paid this month, and next month, and the month after that.

I don’t know whether Daniel and I will ever do another JV promo in the future. Maybe we never will. But maybe we will collaborate in some less formal, more indirect way.

Or maybe I will have other JV partners and affiliates. Whatever the case, it can’t hurt to let it be known that, just like with my readers, I treat my partners squarely and work to help them make money.

So that’s my thought process on continuing to send people to Daniel’s list, even after I could squint and say, I’ve done enough.

That said, I won’t send you to Daniel’s list now. It’s simply too late.

The special discount I promised Daniel ends at noon PST today, less than an hour from now. As far as I know, Daniel won’t send more emails before now and then.

If you’re not on Daniel’s list, then I assume you weren’t interested in Copy Riddles right now. That’s okay. I’ll work to get you interested in the future.

But if you are on Daniel’s list, and you would like to get Copy Riddles before the $200 discount disappears, then rummage through your inbox right now… find Daniel’s most recent email… and follow the instructions at the end of it. If you’re serious about owning copywriting skills at a high level, it will be well worth it.

Would you like to take Copy Riddles off my hands?

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A couple months ago, I stopped selling my flagship course, Copy Riddles.

​​Copy Riddles was based on a Gary Halbert’s advice for how to learn to write bullets — look at the bullets written by the best copywriters, look at the book or course those bullets were selling, and see how the copywriter did his alchemy to transmute lead into gold.

I had various reasons for retiring Copy Riddles. I wrote about one of them in an earlier email. But even if I had no good reasons initially, the fact that I’ve publicly announced that I’m retiring the course means I won’t bring it back.

Frank Sinatra retired in 1971. “I have sung my last song for the public,” he said with a sigh. Fans were shocked. But then, 2 years later, Frank came back with a TV special, Ol’ Blue Eyes Is Back, and he started touring again.

Ol’ Blue Eyes could get away with that, but you won’t see Ol’ Bejako doing it, in spite of several people writing to tell me that not selling Copy Riddles is a crime. I’ve simply found it easier to keep my word as a general life policy.

At the same time, I’m genuinely proud of Copy Riddles as a course, and there are people who say there is significant tonnage to what they’ve learned about copywriting from it.

So a few days ago, while I should have been washing myself but was instead just standing in the shower and thinking, I had an idea.

Could I sell the rights to Copy Riddles to somebody else?

Like I said, I don’t want to be the one selling it to the public any more.

But there’s clearly demand for the course, even with my absolute lack of promotion of the thing. Maybe somebody else would like to own the rights to Copy Riddles and sell it himself or herself.

With the tiniest bit of work, you could get affiliates lined up — for example, I’ve had Derek Johanson of CopyHour promote Copy Riddles in the past. I’ve had Bob Bly agree to promote it right before I decided to retire it. And Daniel Throssell asked to promote it right after I retired it.

If you’ve already got a list of people interested in copywriting, you could sell Copy Riddles to your list directly — the thing regularly brought in 5-figure paydays for me when I re-launched it every few months, and that’s with my small list that had seen the offer a lot.

Plus, maybe you could even run cold traffic straight to the sales page. I can’t say with any certainty it would be a winner, but I did talk to A-list copywriter Lorrie Morgan recently, and she was telling me what a good sales letter I’d written for Copy Riddles. Plus, I wrote it in an impersonal way, to be convincing to somebody who doesn’t know anything about me personally and who hasn’t read any of my emails.

All these are just ideas.

​​I don’t know if anybody is interested in taking Copy Riddles off my hands, or really how this would work. But I am intrigued by the potential.

​​If you are intrigued as well, and if you are serious about the idea of buying the rights for Copy Riddles from me, write me to say so, and we can start a conversation around it.