Yesterday, I gave a little breakdown of the structure of my Copy Riddles sales letter, and then advised people to get on Daniel Throssell’s list, and buy Copy Riddles via Daniel’s affiliate link.
Reader Jakub Červenka, who runs an info publishing business in the men’s sexual health niche (something I used to write for in my freelance days), asks a logical question:
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John,
since you are sharing so much about the structure and the thought process behind your pages (thank you!) could you, perhaps in one of your next emails, explain why are you pushing people so much to buy through Mr Boycotted (😉) efforts?
I understand that you value your readers and relationships you so carefully build, but the second part is – this is still business, no?
And in my opinion, making more money is better than making less money…
So, telling your list about the sale once, twice… great, they have been told, if they didn’t buy, their mistake, you told them. And reminded them.
But why are you giving up half of your profit (I am guessing) by constantly promoting Daniel’s sale?
I know even with commission you pay him you take home more than from your original price, but still…
The obvious answer to me would be some kind of promo of his offers in the future, but it doesn’t seem to be the case from what I think of Daniel’s business model so I am curious and probably many more of your readers are too.
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The numbers are actually less favorable than Jakub says.
I’m actually making slightly less for each sale of Copy Riddles via Daniel’s promo than I did the last time I sold this course myself. That’s due to the $200 discount I am offering Daniel’s readers… plus the affiliate commission I’m paying to Daniel.
That said, I continue to happily send my own readers to buy through Daniel’s list for following three reasons:
Reason #1. I agreed with Daniel to make this $200 discount exclusive to his list. At the same time, I want to make sure that anyone on my list who might actually want Copy Riddles buys at this same discount.
If that means nagging on and on about getting on Daniel’s list, and possibly losing money over a full-price sale that might come in the future, so be it.
The ultimate goal, like Jakub says, is valuing my readers. I want to make it an absolute certainty in my readers’ minds that I’m playing square with them and treating them right.
It’s only business, but the way I choose to play it, which is for the long term.
Reason #2. Daniel has been good to me over the years, He promoted me to his 5k-person list back when I had a list of fewer than 300 readers, and on several subsequent occasions. He has spoken well of me, driven subscribers my way, and helped me make sales.
And now, he’s hyping me up to his own list, which he values equally as much as I value mine, and he’s sending new buyers my way for a very expensive course. It’s simple gratitude to pay that back in an earnest way.
But if you need a more mercenary explanation, then consider…
Reason #3. Top copywriter Chris Haddad, who also runs an 8-figure Clickbank business, once said, “Your job is to make your affiliates money.”
Why make your affiliates money? Because it’s your job. Because it’s how you get paid this month, and next month, and the month after that.
I don’t know whether Daniel and I will ever do another JV promo in the future. Maybe we never will. But maybe we will collaborate in some less formal, more indirect way.
Or maybe I will have other JV partners and affiliates. Whatever the case, it can’t hurt to let it be known that, just like with my readers, I treat my partners squarely and work to help them make money.
So that’s my thought process on continuing to send people to Daniel’s list, even after I could squint and say, I’ve done enough.
That said, I won’t send you to Daniel’s list now. It’s simply too late.
The special discount I promised Daniel ends at noon PST today, less than an hour from now. As far as I know, Daniel won’t send more emails before now and then.
If you’re not on Daniel’s list, then I assume you weren’t interested in Copy Riddles right now. That’s okay. I’ll work to get you interested in the future.
But if you are on Daniel’s list, and you would like to get Copy Riddles before the $200 discount disappears, then rummage through your inbox right now… find Daniel’s most recent email… and follow the instructions at the end of it. If you’re serious about owning copywriting skills at a high level, it will be well worth it.