Vasilis Apostolou

I help The Copy Nerd pay for his house

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A few weeks ago, I ran a promo for a new offer by Vasilis Apostolou, who styles himself online as The Copy Nerd. I wrote a lot about Vasilis in those emails, but in a nutshell, the man is:

* A former Agora copywriter

* Now an in-house copywriter at Advanced Bionutritionals, a big direct-response supplement company

* In a small and exclusive group of “copy cubs” that gets to be directly mentored by the reclusive A-list copywriter Parris Lampropoulos, somebody I have personally learned the most from, both directly and indirectly, when it comes to copywriting

* Himself mentoring a small group of younger copywriters

Anyway, Vasilis put together an offer based on a part of his own working process, which he called Million Dollar Hook Machine. I gave Vasilis some tips and advice about positioning and pricing this offer. I then promoted it to my list.

It went well.

After the promo was over, Vasilis wrote up the the details of how well it went, along with his conclusions, in a post in my Daily Email House community, under the headline, “John helps pay for my house.”

I am reproducing Vasilis’s post as-is below, both because it is flattering to me, and because it might be genuinely useful to you too. Says Vasilis:

===

Less than two months ago, I started my email list.

And less than two weeks ago, I released my first offer.

I promoted it to my list, and John promoted it to his list as an affiliate.

In case you read John’s email from the other day, we sold about $7.5k worth of courses through his promotion.

Half goes to John. Half goes to my (wife’s) pocket.

I also sold about $2.5k directly to my own list, which had only 70-something people on it.

So in total, I made about $6k.

Not bad for something I’m doing part time. (Daily emails take less than 10 hours per week. Putting together the offer took about 20 hours over a few weeks.)

By the way, $6k is enough to pay my rent for a few months.

Which means the promise of the “Daily Email House” is true.

At least for the next few months.

And it’ll probably stay true for as long as I keep emailing my list and making offers, which I plan to do.

I’m writing this post to thank John for a few things, on top of being my first and only affiliate.

1. He convinced me to start my list

It was John’s insistence, through his daily emails, that finally made me start one.

And already, that tiny list has paid my rent for a few months.

It also got me a job offer.

(I said no because I’m not interested in getting a job, but it’s still proof that daily emails create opportunities you wouldn’t have otherwise.)

And I’m pretty sure that when I have time to offer consulting and mentoring again, I’ll have people interested in those too.

2. He made me charge more

Initially, I wanted to sell my offer for $47 or less.

This was despite people who had seen it telling me it was worth thousands of dollars.

And John insisted I should charge more.

Eventually, I settled on $297, which I think is a sweet spot for courses/tools.

Had I sold my offer for $47, the launch would have made me a fraction of what it did.

3. He gave me an affiliate case study

After this launch, I can now approach other potential affiliates and say:

“John Bejakovic promoted this offer to his list and generated $7.5k in sales.”

That’s a hell of a lot stronger than “wanna promote my course?”

So thank you, John.

For the affiliate sales, obviously.

But even more for repeatedly telling people to start a list, email it every day, make offers, and charge enough for what they sell.

===

A few things I’d like to highlight:

1. Vasilis has a list of 70 people, and yet he made $2.5k from his list directly during this launch. That’s $35 per subscriber. Those numbers won’t stay that high as his list grows but… damn.

2. He hadn’t been mailing for years before making this offer, but less than two months.

3. He basically packaged up a bit of his own daily work process, put that into a shiny box, slapped a sexy name on it, and sold it.

If you have an email list of marketers or copywriters and you want to promote Vasilis’s offer, you can write him at vasilis@thecopynerd.com. He says he’s planning to relaunch his Million Dollar Hook Machine sometime this month.

And if you have valuable skills and a work process that you could package up into an offer, and a list, however small, then write me at john@bejakovic.com. I’d like to help you have a dramatically more successful offer launch, and maybe even promote your offer myself to my list.

DFY offer: Luxury handbag

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I will get to my DFY luxury handbag offer in a second. But first, let me share three fascinating things that happened to me over the past 24 hours, which led me to entering the done-for-you luxury handbag business:

#1. Yesterday, I went for a private muay thai training with my friend Matthias. After the training, we sat down for a drink.

Matthias runs a business like mine, sending daily emails and pumping out new offers.

But as he told me, he can’t pump out as many new offers as his list would buy each month… and there aren’t all that many great affiliate offers for him to promote.

The result is there are entire weeks each month when it’s slow going with sales.

I asked Matthias, “Why don’t you run promos around your existing products, so you don’t have to create something completely new for each promo?”

Matthias said he tried it before, but he couldn’t make it work.

I looked over my shoulder a few times. There was nobody there to overhear us. And then, in hushed tones, I explained to Matthias how he could make it work.

#2. I sent out an email yesterday asking my readers what offer they would be sure to buy from me if I were smart enough to offer it. One long-time reader replied:

“Trust you completely, purchases are about if I think I could successfully implement”

… which made me think I should sell more done-for-you stuff.

#3. Today, in my Daily Email House community, star copywriter and new offer owner Vasilis Apostolou asked:

“Btw, can you create an ’email your way to a luxury handbag for your wife’ offer or something?”

With this, the three fascinating things that happened to me over the past 24 hours all clicked and fused together.

And that’s how I’ve got a new DFY luxury handbag offer, available now.

If you’d like the full details on this offer, or to take me up on it:

https://www.skool.com/daily-email-house/dfy-turn-your-email-list-into-a-luxury-handbag

Last call for Million Dollar Hook Machine

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I’m at the charming and quaint Luton Airport in London as I write this, waiting for my flight back to Barcelona, surrounded by various forms of budget-airline-flying humanity.

I’ve been been in London the past few days, meeting an old friend and watching a tennis tournament.

I’m telling you this to explain my relative lack of emailing for Vasilis Apostolou’s miraculous Million Dollar Hook Machine offer, which I am promoting until tonight, when the launch window will end.

Even though I haven’t been promoting Million Dollar Hook Machine with my usual aggressiveness due to the fact that I’m on vacation, people have been buying, including copywriters, creative strategists, media buyers. Here are some of the messages they sent me after they bought:

“My goal is to use it for my current client that’s recently hired me to create meta ads and scripts. And hopefully use it to get even more clients requesting the same type of work in the future!”

“Well sunnuva gun… You got me again with yet another promo. I’ve just bought this.”

“Bought it yesterday straight from Vasilis himself … toyed around with it … and now used it as a source of inspiration which made me change 1 word in the headline of a clients’ sales letter – which I just submitted – into 7 words that make the headline it much, much stronger. I’m a fan.”

Vasilis, meanwhile, is even more time-pressed during this launch window than I am, because his wife gave birth on Saturday (says Vasilis, mother and baby are both fine).

Even so, or maybe because of it, Vasilis has decided to stack on two more bonuses to the already generous bonuses, which will disappear when the launch ends tonight. Right now the offer stands at:

#1. Million Dollar Hook Machine: A system for instantly producing a few dozen scientifically crafted, magically inspired hooks, based on Vasilis’s extensive expertise and (years at Agora and Advanced Bionutritionals… being mentored directly by Parris Lampropoulos… writing the copy of ads and sales letters that have sold $1M+, hence the name of the offer)…

#2. Million-Dollar Script Generator: A system to take those hooks and turn them into full-blown ad scripts…

#3. Million-Dollar Headlines: Turns your hooks into full headline complexes…

#4. Financial and biz op swipe file and template library: So you can tweak the Million Dollar Hook Machine for those quirky markets…

#5. Million Dollar Bullets: Another machine that churns out bullets from hook ideas, as well as a collection of Vasilis’s favorite bullets (teaser: Vasilis’s mentor, Parris Lampropoulos, is one of the greatest bullet-writers of all time)…

#6. How To Develop Your Big Idea: A presentation that Vasilis gave on Big Ideas inside Agora, to other Agora copywriters, based on the invitation of his then-copy chief.

All the bonuses above (all!) will vanish tonight. So sad.

To make things worse, I won’t send more emails before then to remind you. So nerve-racking.

The good news is, there is still time to act, and in fact, you can act now, while it’s on your mind. For the full info on Million Dollar Hook Machine, or to claim this offer, including all bonuses, before they are lost like teardrops in the rain, here’s where to go:

https://bejakovic.com/mdhm

The lazy man’s way to copywriting clients

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The past couple days, I’ve been promoting Vasilis Apostolou’s new offer, Million Dollar Hook Machine. People have been buying. What’s more surprising, people have been spontaneously writing to tell me they’ve been buying.

Here’s one such message from yesterday:

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I was hesitant for a total of like 5 seconds. Emailed Vasilis whether it would teach me the actual thinking and writing process behind these sizzling gold plated hooks. He replied back with a very detailed answer and I was sold instantly. Great guy!

I was hoping if you could write an email about 10 ways you would use this offer to make money. I dig those emails and in the context of this promo, I think they would do super well.

Again. Thanks for making this offer and for having a friend like Vasilis.

===

10 ways? 10??? My readers… are insatiable. But ok.

I would use Million Dollar Hook Machine to make money by writing 1) Facebook ads 2) native ads 3) TikTok ads 4) solo ads in newsletters 5) …

… you don’t need 10 ways. You need one that works.

The core promise of Million Dollar Hook Machine is it helps you be faster and to get better results when coming up with ads and sales letters and emails that actually make sales.

If you already have clients, that’s how you make money with Million Dollar Hook Machine — by completing more projects with less effort, and by getting results that get clients to hire you again, and better yet, to hire you again and additionally pay you a fraction of the good results you’ve gotten for them.

But what if you don’t have clients right now?

I’m suspecting that’s what’s really lurking in my reader’s request above.

If I wanted to get copywriting clients right now, and I also didn’t have my email list (start one, by the way, if you haven’t, it’s kind of valuable), I’d swallow my pride and go talk to clients who had hired me years ago and who I haven’t talked to since.

I’d try to warm up those conversations, see what they’re up to now and if there’s something there I can help with.

That, particularly the way I’ve presented it, is an unsexy process, but it’s also in my opinion the highest-probability option for getting client work NOW or at least PRETTY SOON.

How do you warm up a conversation that’s been cold for many years?

I’ll tell you one way I’ve found to be unbeatable in terms of its effectiveness, and that’s to come bearing a gift, one that’s relevant and valuable to the person I am giving it to.

One particularly valuable gift I could bring, one gift direct response business owners are always happy to accept, is ideas for new hooks/angles/leads, whether for their current ads, their current sales letters, or the positioning of their current offers.

Problem: ideas for new hooks take work, and I’m lazy.

Solution: Vasilis’s Million Dollar Hook Machine.

And by the way, if writing to a past client with new hook ideas doesn’t get you hired immediately, you can continue to bear gifts in the form of more hook ideas, week after week.

I’ve done this before. I’ve simply made it a point to stay in touch with particularly valuable clients. Like a stray cat that has been repeatedly fed, I kept gratefully dragging gifts to the clients’ doorstep. Inevitably, within a few such doorstep gifts, those clients suggested we work together again, even without me asking.

I imagine the same process, simply delivering value in the form of new hook ideas, would also work with clients you haven’t spoken to in a long while.

And though I’ve never ever had any success getting clients from completely cold outreach, I imagine this same process would work there too, even if you reach out to somebody who isn’t a previous client, but just somebody you actually want to work with.

(The reason completely cold outreach to prospective clients never ever worked for me is that I was never persistent or aggressive enough with it. The reason I was never persistent or aggressive enough with it is that it takes work, and like I said, I’m lazy. But Vasilis’s Million Dollar Hook Machine takes care of that, or at least helps greatly.)

Vasilis is currently running the launch for Million Dollar Hook Machine. The launch ends tomorrow.

Since this is first time he has ever released this, Vasilis is also offering a bunch of valuable bonuses, which can both help you use Million Dollar Hook Machine to get clients if you don’t have clients now, and which can help you deliver results to those clients once you get them.

For the full details on Million Dollar Hook Machine, before the deadline takes the choice out of your hands:

https://bejakovic.com/mdhm

I write hooks for a living, and I’m telling you to stop writing them from scratch

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Yes, I do write hooks for a living. And yes, I am telling you to stop writing them from scratch. Or don’t stop. Make up your own mind. Maybe this will help:

Yesterday, I started promoting Vasilis Apostolou’s Million Dollar Hook Machine. This is a system for instantly producing a few dozen scientifically crafted, magically inspired hooks.

Million Dollar Hook Machine is infused with Vasilis’s professional training as an in-house copywriter at the highest levels (5+ years at big DR outfits like Agora and now Advance Bionutritionals)…

… with his years of being mentored in an exclusive and private setting by Parris Lampropoulos, one of the winningest copywriters alive…

… and with Vaslis’s own daily work (this Million Dollar Hook Machine is the system he uses regularly, and it has popped out hooks behind ads and sales letters that have made $1M+, hence the name of the offer).

Yesterday, I filled up the Million Dollar Hook Machine with gasoline, jump started the engine, and as the thing was purring along, I fed in the details of Vasilis’s own offer.

After a few seconds of puffing, clanging, and beeping, the Million Dollar Hook Machine popped out its output.

Specifically, it gave me 23 fresh, steaming hooks.

I looked over them. While I thought many of them could work well for ads or a sales letter… they were NOT a fit for emails like this.

Fortunately (I probably would not have thought of it myself), the Million Dollar Hook Machine also asked me:

“Where will these run: your list as an affiliate promo, Vasilis’s own launch emails, or paid ads? That changes which angles I’d push hardest.”

I located the “emails” knob on the side of the Million Dollar Hook Machine and turned it to 11. And after a few more seconds of puffing, clanging, and beeping, the thing popped up a new list of hooks, from which I pulled out the following, all of which are legit hooks for emails:

#1 “The Million Dollar Hook Machine: a push-button system built from the hooks behind $1M+ sales letters.”

This was pretty much my email yesterday.

#2 “Parris Lampropoulos’s copy cub just released the hook system he uses at Advanced Bionutritionals.”

Good idea. I might have to write an email during this promo specifically about Parris, and how much I’ve learned from the guy both directly and indirectly, and how this is your best chance to get some of the man’s wizardly knowledge, without signing your life away for the next five years to be one of his Copy Cups, the way Vasilis has done.

#3 “The hardest part of a daily email isn’t the email. It’s the first line.”

I’d say “hook” in place of “first line.” And I’d work to somehow hint at the distinction between “daily email” and “daily email that make sales.” Yes, the Million Dollar Hook Machine sometimes gives you hooks ready to go. Other times, you gotta polish or twist a bit.

#4 “I write hooks for a living, and I’m telling you to stop writing them from scratch.”

Well sunnuva gun…

Like I said, stop, or don’t stop. Make up your own mind. For full transparency, I can tell you this:

I will not be using Vasilis’s Hook Machine for my own emails outside of today, but that’s because I enjoy writing these emails from scratch, and because there’s value to me in writing beyond simply producing an email that goes out.

On the other hand, if I were writing for clients, or if my own business were less enmeshed with my own psyche, you can bet your sweet iphone that I’d be using this to churn out hooks for emails, ads, sales letter leads, and Christmas card greetings.

#5 “First time it’s been sold. Last day is Monday.”

Yeah about that:

Vasilis just released Million Dollar Hook Engine, and is running a launch for it until Monday. As part of the launch, he’s including a bunch of sexy bonuses.

One of the bonuses will take hooks like the above, and turn them into full ad scripts.

Another will take hooks like the above and turn them into a headline complex.

A third bonus rejiggers the Million Dollar Hook Engine specifically for the financial market, which is unique in the hooks it needs.

All these bonuses are going away after Monday.

But you know, Mondays are busy. You might miss my final email before the deadline in the Monday rush.

Then there’s tomorrow, which is Sunday. Sundays for many people are a day for family and rest, and away from the computer. Sundays are not a good bet if you’re counting on having time to come back to this tomorrow.

That leaves today, Saturday.

If you think you might want Vasilis’s Million Dollar Hook Engine, why not look at the sales page below and decide whether or not it’s for you, right now, while it’s on your mind… before life gets in the way… before the sexy bonuses disappear?

The early bird snatches the cookie, but maybe more important, the early bird is free of worry and stress of thinking about food for the rest of the day, and also avoids the bitter regret of having missed out on a very attractive meal once the cookie is gone.

If my bird- and cookie-related metaphor speaks to you, here’s where to go:

https://bejakovic.com/mdhm

Announcing: Million Dollar Hook Machine

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Today, I would like to announce the Million Dollar Hook Machine. It is a kind of push-button toaster:

You pop in a description of a product or an offer. Out pop a few dozen scientifically crafted, magically inspired hooks you can use to promote your product or offer, whether in emails, ads, sales letter leads, VSLs, advertorials, postcard campaigns, or book titles.

A hook, as you probably know, is the key idea behind an ad or an email or a sales letter lead.

Phrased well, a hook becomes your headline.

Overall, your hook is the thing that’s most responsible for the success or failure of a piece of copy, outside of your offer.

You might think you’re already good at coming up with hooks, or that Claude or ChatGPT can pump out some hooks for you.

Of course. You are good, and they can. But why not do better, and get bigger results than you might get just by yourself, or that your AI generic and untrained minions can generate for you now?

Million Dollar Hook Machine was created by my friend Vasilis Apostolou.

“My friend” is a term very loosely thrown about in affiliate promos (and this is an affiliate promo).

But Vasilis and I actually are friends. I’ve known him for 5+ years. Most of that time I’ve known him online — we used to get on Zoom calls regularly to share industry gossip and talk copywriting. But then we actually roomed together when we both went to an IRL copywriting conference in Poland a few years ago, where we also shared industry gossip and talked copywriting.

That’s to say, Vasilis has my personal trust and endorsement. But do you really care about that? Maybe not. So here are some hard-hitting facts about the man:

1. Vasilis started out at Agora, the biggest direct response publisher out there (billion dollars+ a year, the last I checked). He was trained there using the bloody and brutal Agora copy bootcamps. He ended up training other copywriters, and on this specific topic, hooks.

2. Vasilis is now an in-house copywriter at Advanced Bionutritionals, an 8-figure truly direct response supplement company. When I say “truly direct response,” I mean Advanced Bionutritionals have a suite of doctors as gurus… send out paid print newsletters to customers… and actually produce 40-minute, big-idea VSLs they run on cold traffic. This is not your daddy’s CBD gummies.

3. For the past several years, Vasilis has been directly mentored by the great Parris Lampropoulos. Parris, as you might know, is one of the biggest A-list copywriting names out there. Parris has been in the biz for decades, and has made many tens (or hundreds?) of millions of dollars for others and himself. Over the years, he has mentored a small number of copywriters 1-1. Vasilis is in this small and exclusive group.

4. Vasilis uses the Million Dollar Hook Machine in his own work. This same push-button toaster has been responsible for ads and sales letters that brought in $1M+, hence the creative and accurate name, “Million Dollar Hook Machine.”

Vasilis has just released Million Dollar Hook Machine for the first time ever. He’s running a launch for it until next Monday, with several sexy bonuses that will disappear after the launch.

Possibly the most interesting among these is the Million-Dollar Script Generator, which takes hooks and produces fully-formed ad scripts that you can edit and then test. (Says Vasilis, I’ve seen it produce drafts that are stronger than many scripts written by working copywriters and creative strategists.”)

Just yesterday, I wrote an email with a job advertisement for exactly this kind of work. The fact is, big direct response businesses are hiring right now for copywriters who can come up with good hooks for existing products, and they are paying good money for it.

If this is the kind of work you do or want to do, and you want to be faster and more successful at it, while working less, then Vasilis’s current offer is worth a look, particularly now, with the sexy bonuses attached. Here’s where to go:

https://bejakovic.com/mdhm

Announcing: Age of Insight for 36 hours only

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Starting today and lasting for 36 hours only, I am selling my Age of Insight training.

Age of Insight shows you how to generate the feeling of insight in your audience, with the ultimate goal of generating a feeling of satisfaction in your belly as you watch $$$$ pile up in your bank account.

I don’t normally sell Age of Insight, but I decided to do so today, because a few days ago, I got a pretty fantastic testimonial about it from Vasilis Apostolou.

Vasilis is a former Agora copywriter, who then went on to work with A-lister Parris Lampropoulos, to mentor copywriters himself, and to write copy as an inhouse copywriter at another big DR brand.

Here’s what Vasilis wrote inside my Skool group a few days ago:

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I’ve bought almost all John’s trainings. The one that has made the most money for me and my clients is one he no longer promotes.

The training I’m talking about is Age of Insight.

Seriously, nothing boosts your copy’s persuasive power like giving your readers a new insight.

You can sell stuff without a big idea or a unique mechanism if you deliver a new insight.

Recently, one of my sales letter passed $1 million in sales. This letter starts by giving readers a new insight. More specifically, insight type number 2 from John’s training. (So consider this post a thank-you to John.)

Also, I’m coaching a bunch of creative strategists who work for 8- and 9-figure brands. When I review their work, I often notice that the creatives that scale are those delivering new insights. Usually the winning creatives use insight type number 1.

There’s also an insight type number 3. Which is harder to pull off but it might be the most effective. In fact, the idea that landed me a job at Agora as a newbie copywriter was an insight of that type. (At the time I didn’t know of John, so I just developed this idea instictually. But now that I’m aware of this type of insight, I can develop these ideas more often)

Anyway…

If you want to make more money from your marketing – or make your content more interesting – beg John to start selling Age of Insight again.

===

When I first sold Age of Insight, I sold it for $300. It’s a price I am honoring still, and to make it even easier to take me up on it, I am offering you a zero-punishment payment plan during this 36-hour window, only $100 today and two more monthly payments of $100.

The deadline to get Age of Insight is tomorrow, Friday, 11:59pm PST. If you wanna get in before this rare and priceless opportunity disappears:

https://checkout.bejakovic.com/age-of-insight/

Secret lineage to mysterious gurus

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I got in the cab. I was in front, copywriter Vasilis Apostolou and business guru Barry Randall were in back.

There were lots of conceivably smart and valuable questions I could have asked Barry. I could have asked for a business tip. I could have asked for connections to partners. I could have asked for mindset advice.

But I was not so disciplined. Instead, I turned around and said:

“Hey Barry. Today when Parris Lampropoulos got on stage, he said that he and you and Toe Cracker all have the same coach right now. But he didn’t say who. If it’s not a secret, who is it?”

Would you like to know who the mysterious coach is behind these legendary 8- and 9-figure copywriters and marketers?

Well I’m not surprised.

Yesterday I sent out an email, promoting my Most Valuable Email training, along with a 24-hour disappearing bonus. The disappearing bonus had 3 parts:

1) A freely available resource with several valuable marketing ideas
​
2) One specific idea that caught my eye in that resource, and my advice on how to implement it today

​3) The man behind this resource, who I have only written about once before, but who has influenced my thinking on a deep level

Yesterday’s email was a big success. It made me more sales of MVE in a single day than I have had since the last day of the initial launch, last September.

Since the disappearing bonus was open to anyone who bought MVE previously (and not just last night), I also got dozens of responses from previous buyers.

The number #1 specific thing people said was they wanted to know part 3) the mysterious man behind the resource, who had influenced me so deeply.

So that’s my conclusion:

People are curious about secret lineage to mysterious gurus. And you can use that to drive action.

That disappearing bonus has now fully disappeared. The mysterious guru who influenced me will retreat to the shadows.

But if you’re curious about my lineage to several other gurus, you can find that inside my 10 Commandments of A-List Copywriters.

Bonus — this book doesn’t just tell you the name of each guru.

​​I found out the name of Barry Randall’s coach. And I got nothing from it — because the guy hasn’t written a book, doesn’t have a newsletter, doesn’t tweet. Unless you have $20k per month to join his mastermind, his name alone won’t do you any good.

​On the other hand, my little 10 Commandments book gives you a bunch of specific and valuable answer to questions about business, mindset, and marketing. All from some of the most smartest, most successful, and most influential people in this space that I’m in. All available here:

https://bejakovic.com/10commandments

I made $1,100 so I decided to spend $6,000 more

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Two weeks ago, I was talking to copywriter Vasilis Apostolou, and he told me of a direct marketing conference that’s happening in May in Poland.

The conference is small but features some people I very much respect, foremost among them A-list copywriter Parris Lampropoulos and marketer Matt Bacak.

I asked Vasilis how much it costs to get in. He told me. I groaned.

$3,000 just for the ticket. And then there’s travel, a place to stay, plus 3-4 days lost from work.

This past Thursday, I got on a podcast-like interview with Jen Adams from the Professional Writers Alliance. Last December, I wrote some articles for PWA about my 10 Commandments book, and I got paid $1k for those articles. I got paid an extra $100 for this podcast-like appearance.

​​Getting paid $1,100 is a nice way to do self-promotion – but it’s not enough.

Last summer, I paid $1,200 for the Dig This Zoom calls. I found out about the PWA writing opportunity through the Discord channel for people who bought those Dig calls. So far, I’ve made back $1,100 of that $1,200 via this PWA thing. That means I still have $100 to make up somewhere.

I’ve written before how I have made back all the money I’ve paid for specific copywriting and marketing education.

​​Tens of thousands on coaching with Dan Ferrari… thousands on newsletters and books with Ben Settle… $297 for the Parris Lampropoulos webinars back in 2019. That last one, by the way, is my most winning investment. When I add up all the extra money I can directly trace back to Parris’s training, I estimate it to have been about a 300x return.

The thing is, all those returns turned out to be unconscious, after-the-fact, well-would-you-look-at-that results.

​​But I’ve since told myself not to make this into a matter of coincidence or luck. I’ve since made it a matter of attitude. I now put in thought and effort to make sure any investment, regardless of how small or large, has to eventually pay for itself.

That’s an outcome that’s impossible to control if you are buying stocks or bonds or race horses. But it’s quite possible to control if you are buying education, opportunities, or connections.

I will see what happens once those PWA articles get published and once interview goes live. Maybe one of those PWA people will join my list, buy something from me, and pay me that missing $100. Unless I can track $100 of extra sales to that, I will have to think what else I can do to make those Dig Zoom calls pay for themselves.

Likewise with that Poland conference. ​I decided to go. I budgeted $6k total for it — actual groan-inducing cost plus opportunity cost.

​​In other words, I will have to figure out a way to make the event pay me at least $6k. And I set myself the goal to have it happen within the first seven days after conference ends. I’m a little nervous about achieving that, but to me that signals that it’s possible.

So now I have three calls-to-action for you:

1. If you are planning to be there in Poland in May, let me know and we can make a point of meeting there and talking.

2. If you somehow already got on my list via PWA, hit reply and let me know. I’m curious to hear what you’re up to and why you decided to join. And if you’re thinking of writing a book like my 10 Commandments book, I might be able to give you some inspiration or advice.

3. If neither of the above applies to you, then my final offer is my Copy Riddles program. It costs $400. If you do decide to buy it, I encourage you to think of how you can make this investment directly and trackably pay for itself, and then some.

You might wonder if that’s really possible.

​​It is.

​​So today, instead of pointing you to the Copy Riddles sales page, let me point you to an email I wrote last year about a Copy Riddles member named Nathan, who doubled his income as an in-house copywriter, and who credits Copy Riddles for a chunk of that increase. ​​In case you’re curious:

https://bejakovic.com/how-to-bombard-copywriting-clients-with-extra-value-at-no-extra-effort/