A Copy Riddles member named Nathan, who asked me not to share his last name for (I’m supposing) financial reasons that may become obvious if you read on, once told me his bullet-based recipe for pleasing and impressing clients:
===
I love what Harry said. I do something similar:
– I familiarise with the content I’m promoting eg. eBook
– Develop the big idea
– Write as many bullets as I can – as quick as I can
– connect them all to the big idea and edit based on your training
– Sprinkle them throughout my copy
Then, as a bonus to my client… I hand them the best bullets and tell them they’re free “Twitter” posts. Sometimes it’s around 30-40 bullets I end up handing over.
Clients love it as they feel like they’ve been bombarded with extra value. And it took no extra effort.
===
About a month ago, I wrote about how I survived the first few years of my freelance copywriting career. I had work on and off, I made enough money to survive, but it was hardly the promised “barefoot writer” lifestyle.
All that stuff about business owners being desperate to find good copywriters — and being desperate to throw good money at good copywriters — well, I realized that was just hype.
Except it’s not.
I experienced first hand it really is true. There are successful business owners who are desperate to find a good copywriter, and to pay him or her well — if only they could locate the underground dens where such good copywriters burrow.
As I’ve written before, I got into this lucky position a few years ago; Nathan discovered it earlier this year. He wrote me to say:
===
As you know, I went into a full-time copywriter role around six months back (as with a mortgage and kids, I can appreciate the reliable income). I’m excited to share that I’ve been headhunted to a more prominent company and will start the new copywriting role at the end of this month — with a hefty pay rise.
But it’s not just the “head hunting” and “pay rise” that is the exciting part…
Is that my old job don’t want to lose me, so they’re going to contract me to keep writing for them… And…
The marketing manager (who also recently moved to another organisation) is contracting me to write for her as well.
All of this means I’m more than doubling my income.
Why this success? I don’t think it’s because I’m better than any other copywriter. Honestly, I think it’s because I read what you, Daniel and Ben say… I trust it… And I put it to practice.
You already know how important your bullet course has been for my journey, but the value you share in every email (just like this one) I treat with as much respect as any piece of information I’ve paid for.
===
I’m not sure if you got the kind of value from this free email that Nathan is talking about. Perhaps you didn’t.
But perhaps you did. And perhaps you even want the information I charge for, so you can go through it, put it to practice, and even profit from it. In that case, here’s where to go: