A Copy Riddles member named Paul writes in:
Hello John,
I purchased Copy Riddles some months ago.
Will you give me (and all previous buyers) access to the member’s area now that the program is delivered on a website?
The answer is yes and no.
I definitely gave Paul access to the members-only area of my site where Copy Riddles is now hosted.
Hence the yes part in the “yes and no” above.
But I won’t do the same for all previous buyers — not unless they write me and ask. Hence the no.
The reason I am not giving access automatically to all previous buyers is that I have to do it manually, and that takes some time and effort. And why go to that expense for someone who might not appreciate it? In the words of the godfather of modern advertising, Claude Hopkins:
I consider promiscuous sampling a very bad plan indeed. Products handed out without asking or thrown on the doorstep lose respect. It is different when you force people to make an effort.
As it was for bars of soap a hundred years ago, so it is for the new Copy Riddles today.
If you have gone through Copy Riddles previously, in its old, email-based form, and you’d like me to upgrade you to the new, web-based form, just write me and ask. I will do it, as Joe Sugarman used to say, promptly and courteously.
And if you haven’t yet gone through Copy Riddles yet in any form, here’s what Paul (same Paul as above) had to say after I upgraded him to the new Copy Riddles:
What you offer in the “Copy Riddles Course” is a very clever and powerful way to improve our copywriting skills. It’s based on the work of the greatest copywriters. But it’s the kind of practical value you wouldn’t generally find in the books they wrote. In fact, I think there are very few copywriting courses that offer this level of practical value. Best of all, yours is very affordable. Thanks again John. Oh, and by the way, my mother tongue is French and I find that everything you present is clear and well explained, even though I am not a native English speaker.
In case you’d like to join Copy Riddles before the price goes up: