I got in the cab. I was in front, copywriter Vasilis Apostolou and business guru Barry Randall were in back.
There were lots of conceivably smart and valuable questions I could have asked Barry. I could have asked for a business tip. I could have asked for connections to partners. I could have asked for mindset advice.
But I was not so disciplined. Instead, I turned around and said:
“Hey Barry. Today when Parris Lampropoulos got on stage, he said that he and you and Toe Cracker all have the same coach right now. But he didn’t say who. If it’s not a secret, who is it?”
Would you like to know who the mysterious coach is behind these legendary 8- and 9-figure copywriters and marketers?
Well I’m not surprised.
Yesterday I sent out an email, promoting my Most Valuable Email training, along with a 24-hour disappearing bonus. The disappearing bonus had 3 parts:
1) A freely available resource with several valuable marketing ideas
2) One specific idea that caught my eye in that resource, and my advice on how to implement it today
3) The man behind this resource, who I have only written about once before, but who has influenced my thinking on a deep level
Yesterday’s email was a big success. It made me more sales of MVE in a single day than I have had since the last day of the initial launch, last September.
Since the disappearing bonus was open to anyone who bought MVE previously (and not just last night), I also got dozens of responses from previous buyers.
The number #1 specific thing people said was they wanted to know part 3) the mysterious man behind the resource, who had influenced me so deeply.
So that’s my conclusion:
People are curious about secret lineage to mysterious gurus. And you can use that to drive action.
That disappearing bonus has now fully disappeared. The mysterious guru who influenced me will retreat to the shadows.
But if you’re curious about my lineage to several other gurus, you can find that inside my 10 Commandments of A-List Copywriters.
Bonus — this book doesn’t just tell you the name of each guru.
I found out the name of Barry Randall’s coach. And I got nothing from it — because the guy hasn’t written a book, doesn’t have a newsletter, doesn’t tweet. Unless you have $20k per month to join his mastermind, his name alone won’t do you any good.
On the other hand, my little 10 Commandments book gives you a bunch of specific and valuable answer to questions about business, mindset, and marketing. All from some of the most smartest, most successful, and most influential people in this space that I’m in. All available here: