Svet Dimitrov

3 random things on my mind

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Yesterday, copywriter Svet Dimitrov posted in my Daily Email House community about a kind of email he writes each Saturday. It’s a “3 random things on my mind” email that Svet picked up from evaporated marketer Justin Goff.

Says Svet about this kind of email:

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Well, a lot of folks who read my emails tell me they’re always excited to read my Saturday email.

Why?

Because that’s one way to get to know the person on the other side of the screen more.

I love it. My audience loves it. And I don’t need to always think about a marketing lesson in every single email I send.

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I’m game to try anything once (in email). So here’s 3 things on mind on this Saturday, September 5, 2026:

#1. What it’s like to learn something new these days

I recently started taking Thai kickboxing classes. A former pro fighter has been putting on these classes for the past 10 years, down by the beach in Barceloneta.

I saw them training once, got curious, signed up, and loved it. I’ve been going for my third month now.

Somehow, YouTube found out about my new hobby, and has since been serving me up a steady diet of boxing, kickboxing, and MMA advice.

I find myself inevitably clicking on much of it, and I find myself pulled in a hundred separate directions, feeling both inadequate and hyped up.

I have no idea what’s important, what’s not important, or who to listen to. I’m ready to jump on every new suggestion in the hope of getting better sooner.

It’s the first time I’m learning something genuinely new in a long time, and I’ve forgotten how disorienting it can be, particularly now in the days of the mature “creator economy.”

#2. 24-hour info fast

In part to escape the mature “creator economy,” as soon as I finish and schedule this email, I will turn off my Internet, power down my laptop, and hide my Kindle and my New Yorkers under a couch cushion.

For the next 24 hours, I have decided to hold an information fast.

I can write in my Remarkable, I can go for a walk, or I can stare at the wall. But there will be no media consumption, modern or ancient.

If you don’t hear from me again, it’s because I’ve gone insane and have been committed to an asylum in the Barcelona hills.

#3. Substack pop-up newsletters

There’s a guy on my list who joined a few days ago. He used to be on my list before, but then unsubscribed, and now has rejoined.

Two years ago, we exchanged some messages. That’s how I know that back then, he had an email list of 72 people.

We exchanged some messages again now, two years later. Today, he’s got an email list of 12,000 people.

How do you go from 72 to 12,000 in two years? In his own words:

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First, I was finally able to grow my audience on social media (this helped me go from 72 -> 2,500ish subscribers). But at the start of this year, I started taking Substack more seriously as I also like to write long-form newsletters and this helped me go from 2,500 to 12,000.

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This stuck out to me because I’ve recently heard the idea of “pop-up newsletters” — newsletters that only run for a fixed length of time or number of issues.

I’ve since been thinking about creating a pop-up newsletter on Substack for a project that’s been on my mind for years, a series of persuasion lessons illustrated with scenes from movies. Now that I hear the list-growth benefits of a Substack newsletter, well, I’m still thinking about it.

And that’s it.

I have more things on my mind this Saturday, but three is the magic number.

If you enjoyed this, you might also enjoy my Daily Email House group.

Lots of good and random ideas are getting shared there by House members, and I’m also in there participating regularly, whenever I’m not on a 24-hour info fast.

If you’d like to get inside the House, here’s the entrance. Just knock and I’ll let you in:

https://www.skool.com/daily-email-house

What niche I am in, as are you

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A couple days ago, copywriter Svet Dimitrov, one of the content-creating, profit-making partners in my Daily Email House community, asked a question of the group:

“What niche are you in?”

It’s one of those questions I hate answering when asked by marketing folks, much like I hate answering “What do you do?” when asked by non-marketing normies. (My stock answer to the second question is, “Not much.”)

As far as I am able to articulate:

I’m currently in the niche of sharing what’s been working for me, and for the people I’ve been coaching, in order to make money online.

Previously, around the start of this decade, I was in the niche of writing Most Valuable Emails.

And before that, in the first year or two of my newsletter, I was in the niche of quoting Gene Schwartz’s books and seminars.

The fact is, as grandiose as it sounds, I am in the niche of being me.

If you want to have a personal brand online, the same is true of you.

That means YOUR personality, YOUR unique interests, and (as I am doing these days) YOUR results and case studies.

Yes, you typically have to have some sort of core topic to circle back to. But the “core topic” your readers will happily consume from you is surprisingly fluid, and it can definitely change over time (as it has for me).

The one thing that is constant is YOU.

Maybe you’re thrilled by that fact, or maybe it makes you uncomfortable.

In either case, you might as well start writing online now, because you ultimately have everything you need, or will ever need. If you want my help turning that into daily emails that make people buy today, and keep them reading tomorrow:

https://bejakovic.com/deh

Want high-quality copywriting clients?

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The best-kept secrets of rich and well-connected copywriters

For years, they’ve privileges, perks, and pleasures beyond the reach of most people in the industry. Now you can too

I’m helping Svet Dimitrov with an offer he’s making available by auction.

Svet, as you might know, is a direct response copywriter who’s currently working as a copy chief for a 7-figure brand. (He worked as a copy chief with a different brand before.) He’s also got a side gig where he mentors copywriters and business owners with their copy.

Svet got his current copy chief role by networking in a hidden, secret, little known online hangout he calls the Golden Group.

Why haven’t copywriters been told about this group?

The Golden Group is a place where DR marketers and business owners hang out. It’s got fewer than 500 members. But to hear Svet tell it, the Golden Group is wildly engaged, and made up of business owners and preposterously high-quality marketers.

(Since Svet he got his copy chief role there by sending a few DMs in the Golden Group, who am I to question the quality of the people inside.)

Right now, Svet is offering to bring you into the Golden Group with him, and to help you get a copywriting client there.

He’s planning to make this offer via auction, with bidding starting at $1.

Specifically, Svet is offering to:

1. Get you into the Golden Group

2. Guide you, down to the behind-the-scenes DM, so you get connections leading to a direct response copywriting client out of the group

3. Copy chief you on the work you deliver for this client, so the client makes money from your copy and so they want to work with you and paying you, month after month after month

4. Guarantee your results — Svet will keep working with you, guiding you, and copy chiefing you, until you make back the entire winning auction bid

Discover the hidden secret to getting fast cash for your copywriting skills

Considering what Svet is really offering here, which is a way to very possibly make tens of thousands of dollars in the next few months, and hundreds of thousands of dollars down the line… and that he’s guaranteeing you will make your money back before he’s done with you… it would be reasonable for him to charge $10k-$15k for this offer up front.

But again, he’s making this available via auction.

Is a high-quality copywriting client something you’d bid $1 for?