John Bejakovic

My “chicken sexer” argument for why you should pay me

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If you teach anything worthwhile, here’s my 4-part “chicken sexer” argument to persuade people to pay you for what you teach:

#1. In the poultry industry, there is a profession known as a “chicken sexer.”

A chicken sexer’s job it is to classify newly hatched chicks as either male or female. A chicken sexer will typically classify 1,000 chicks per hour, in only half a second per chick.

#2. An expert chicken sexer is accurate 98% of the time.

#3. A naive chicken sexer is no better than random.

4. There is a “critical cloacal structure” on a newly hatched chick that is slightly different in males and female (“convex vs. concave or flat”).

This structure is tiny (the whole chick is tiny), and odds are that most people would never notice the difference even after repeat viewings of male and female chicks.

But after having just this one distinction pointed out, a novice chicken sexer’s accuracy will rise from “no better than random” to a level comparable to that of experts.

I’ve been reading William James’s Principles of Psychology. Says James:

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Men have no eyes but for those aspects of things which they have already been taught to discern. Any one of us can notice a phenomenon after it has once been pointed out, which not one in ten thousand could ever have discovered for himself. The only things we commonly see are those which we expect to see and the only things which we expect to see are those which have been labelled for us, and the labels stamped into our mind.

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So if you teach people anything worthwhile, that is your argument to get people to pay you for what you teach.

The fact is, people might go out and try to do what you teach on their own.

The fact is, they will most probably fail to see the “convex or concave critical cloacal structure” that spells the difference between success and failure.

They might spot it with repeated tries, or they might not. Because like James says, “not one in ten thousand could ever have discovered it for himself.” But you have discovered it — however that happened — and you’re willing to share it, for a modest investment, of say, $97.

Which brings me to my Most Valuable Offer training, happening live this Wednesday, just two days from now.

The basic idea of a Most Valuable Offer is:

1. Pick a topic for a live paid training, and announce a date to your list when you will hold the training

2. Promote this offer to your list over the course of a few days and a few emails

3. Hold the live training when the date comes

Simple enough. But several “critical cloacal structures” about which topic to choose, about how to sell, about what to deliver and what not to deliver, can make the difference between a successful Most Valuable Offer and a Most Valuable Offer that lays an egg.

I’ve discovered these “critical cloacal structures” because of an enormous amount of Most Valuable sexing education and experience. I’ve paid for and attended live trainings by other course sellers… I’ve bought and studies courses on teaching and info product design… I’ve studied influence, copywriting, and email marketing… I’ve run a dozen or more Most Valuable Offers myself… plus I’ve coached a bunch of coaching clients to run their own successful Most Valuable Offers.

If you want to learn the most important distinctions when it comes to running a successful Most Valuable Offer, I will cover those on Wednesday’s training.

The Most Valuable training happens at 8pm CET/2pm EST/11am PST, this Wednesday, September 2.

Yes, there will be a recording if you cannot make it live. But you’re sure to get more out of it if you can join me on the actual call.

Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.

If you’d like to sign up and learn how I run Most Valuable Offers that won’t lay an egg, and how you can too:

https://checkout.bejakovic.com/most-valuable-offer

How to get your audience to engage after years of passive lurking

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In this email, I will tell you how to get your audience to engage after years of passive lurking. Or rather, I will tell you how modern Renaissance man Tom Grundy done it.

Tom, as you might know if you are a careful reader of my emails, is a high-powered London banker.

Tom is also the father of someone I only know as “Baby Grundy” (now “Toddler Grundy”)… a half-marathon runner… a semi-professional poker shark… a competitive chess player… a card magician… an avid book collector… and the author of a great daily email newsletter, on topics of self development and happiness and career satisfaction.

Earlier this year, Tom took part in a Most Valuable Offer cohort I ran, where I offered to help list owners plan, sell, and run a paid live workshop to their list. After it was all said and done, Tom wrote me to report on the results:

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I ran Reclaim Your Evening last night. I had eleven people buy the offer so $1k in total which I’m counting as a big win. Every email I sent made at least one sale, which was very cool, and I also had people buying who’d been on my list a couple of weeks and others who’d been on my list a couple of years (and this was the first time they’d interacted with me/bought something from me) so also very cool. So thank you!

 

One thing I realised was that I probably needed the accountability more than I thought I did ☺️

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Like I wrote last week, you can write the engagingest, fascinatingest content in the world, and it still won’t matter much, not unless you have an exciting offer to lead into.

Tom’s case study above is proof for that.

Tom writes great daily emails. Has been for years.

For a long time, Tom was promoting a “waiting list for his coaching program” at the end of his emails. That’s better than nothing, but it was not reason enough for folks on his list to actually take any action.

But one exciting and relevant Most Valuable Offer later, and Tom had 11 sales, new buyers, and engagement from people who have been on his list for years, but who never interacted or bought anything from him before.

Since running his Most Valuable Offer, Tom has launched a group coaching program as well as a 1-1 coaching.

I don’t know if these are directly tied to the Most Valuable Offer he ran and to the leads/buyers he got from that. But to my mind, there’s little doubt that the momentum of a successful Most Valuable Offer can be motivating and can juice you into activity and open up opportunities that were completely unimaginable just weeks before.

This coming Wednesday, September 2, I will hold a live paid workshop, a Most Valuable Offer of my own, about how to plan, sell, and host Most Valuable Offers.

In his message above, Tom mentions accountability, which was part of the Most Valuable Offer cohort I ran in April.

If you like, at the end of Wednesday’s training, I will give you an opportunity to get my direct support and help and accountability for running your own Most Valuable Offer, if you want ’em.

Whether or not you take me up on that, I will give you the essence of what I have learned so far about running successful and client-pleasing Most Valuable Offers, based on my own experiences and my work with coaching clients.

Wednesday’s training happens at 8pm CET/2pm EST/11am PST, and again, the date is September 2.

Yes, there will be a recording if you cannot make it live. But you’re sure to get more out of it if you can join me on the actual call.

Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.

If you’d like to sign up and learn how I run Most Valuable Offers, to engage both my readers and myself, and how you can too:

https://checkout.bejakovic.com/most-valuable-offer/

The ultimate high-ticket lead magnet

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“He’s doing very well. He’s doing VERY well. You know what he’s clearing himself? 14, 15 grand a week! Why? He’s got the leads. He’s got the good leads!”
— Glengarry Glen Ross

A couple days ago, I ran a poll in my Daily Email House community, with surprising results. The poll question asked:

“What’s the highest-ticket offer you have sold successfully to your email list?”

I think there was a bit of selection bias among those who responded, because the majority said they have successfully sold offers of $1k+ to their lists. 20% even said they have successfully sold offers of $5k or more via email alone.

In any case, the next day, I ran another poll. I asked House members why they aren’t selling more of their highest-ticket offer?

This time, the answer came back almost unanimous and much less surprising:

86% responded that they don’t have enough LEADS.

Like David Mamet says in Glengarry Glen Ross, it’s always about the leads, the good leads.

So you want leads? The good leads? The Glengarry leads?

Here’s a bit of advice on that from Dan Kennedy, the marketing guru I have quoted most in my newsletter because I have learned so much from the man, and because he is so quotable.

In Dan’s words, here is how you get leads, the good leads:

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My business comes to me because money follows and flows to authority.

For me, the journey toward this authority status began when I first published The Ultimate Sales Letter in 1981 — a book that has been on bookstore shelves without interruption ever since. It established me as an expert in the craftsmanship of letters that sell. It directly brought me clients, but much more importantly, it elevated my status above other copywriters. People wanted to hear from and get assistance from “the guy who wrote the book” about sales letters, and it is not accidental that the preemptive word “the” is in that title.

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Important point that Dan makes:

Yes, a book can get you clients directly. But it also leads others to you, even if they never buy or read your book. The book acts as a mental shortcut, and puts you in a position of “preeminent expert I want to work with.”

So go and write a book.

Or if you know yourself well enough to know that will never happen, or if you simply don’t want to wait as long as it might take…

… then you might like to know there are other, less painful and less time-consuming ways to build the kind of authority Dan Kennedy is talking about.

For example, my preferred method is to announce a live training, charge for it, and sell it. Then I either keep selling and promoting the recording, or I get it transcribed and turn it into a course or a even a book.

Yes, a live paid training that you sell on your site won’t appear on bookshelves at Barnes & Noble, and doesn’t have the same prestige as a book.

On the flip side, a live paid training is much easier and faster to put together than a book.

The deadline forces you to put out something, and in my experience, the result has always been 90% as good as I could have ever made it. The live, personal factor also makes live training attendees more forgiving than book readers would ever be.

Plus, the fact that you can sell a live paid training for $97 or $197 contributes to your authority as well, in a way that a $9.97 book cannot.

For all these reasons and more, I call live paid trainings Most Valuable Offers, more so than books or courses.

Next Wednesday, September 2, I will be running a Most Valuable Offer of my own, showing you how to sell and run Most Valuable Offers.

At the end of Wednesday’s training, I will give you an opportunity to get my direct support and help running your own Most Valuable Offer, if you want it.

Whether or not you take me up on that, I will give you the essence of what I have learned so far about running successful and client-pleasing Most Valuable Offers, based on my own experiences and my work with coaching clients.

Wednesday’s training happens at 8pm CET/2pm EST/11am PST, and again, the date is September 2.

Yes, there will be a recording if you cannot make it live. But you’re sure to get more out of it if you can join me on the actual call.

Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.

If you’d like to sign up and learn how I run happy Most Valuable Offers to build my authority and attract the good leads, and how you can too:

https://checkout.bejakovic.com/most-valuable-offer/

$7,679 from an 8-person, 2-hour live training

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Last April, I ran a Most Valuable Offer implementation cohort, in which I worked with a handful of business owners to help them launch and run their own paid live training, which I call a Most Valuable Offer.

One of those was AI-agency owner Ryan Lemos, who decided to put on a live 2-hour AI implementation workshop, which he promoted inside some mastermind he is a member of. The results of that Most Valuable Offer, in Ryan’s words:

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I ran one workshop; the $97 one. Had 8 people enroll, of which 7 paid and 1 attended free (had to do a client a favor :). So that was $97×7 = $679.

Converted 2 of them to my 3-month BOT offer (Build-Operate-Transfer) at $3500 upfront.

That’s $3500×2 = $7000.

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I told Ryan he can run this Most Valuable Offer regularly. I don’t know the size of his list, but I figure that with a bit of hustling in groups he’s a part of, he can run this Most Valuable Offer every month, get a few people in the live training, and if the numbers above hold, convert a quarter of them into his $3,500 offer.

Hell, at those numbers, it would make sense to run cold traffic to this workshop.

That might be something for you to consider.

Here’s something else for you to consider:

Next Wednesday, September 2, I will be running a Most Valuable Offer of my own, showing you how to sell and run Most Valuable Offers.

At the end of Wednesday’s training, I will give you an opportunity to get my direct support and help running your own Most Valuable Offer, if you want it.

Whether or not you take me up on that, I will give you the essence of what I have learned so far about running successful and client-pleasing Most Valuable Offers, based on my own experiences and my work with coaching clients like Ryan above.

Wednesday’s training happens at 8pm CET/2pm EST/11am PST, and again, the date is September 2, next Wednesday.

Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.

If you’d like to sign up and learn how I run happy Most Valuable Offers, and how you can too:

https://checkout.bejakovic.com/most-valuable-offer/

A tiny shift for a big difference in passive income

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I got an intriguing reply to my email yesterday from a mystery man named Paul do Campo.

Paul is a copywriter who has been working in the real estate investing space for a long while. Eventually, Paul created OmniDrip, his own productized service, which he has been selling successfully for years to real estate investors.

I’m giving you that as context, because Paul replied yesterday with his own experience around OmniDrip and creating passive income:

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For your business owner, I think a tiny shift in the offer can make a big difference in passive income.

For years I sold a high ticket upfront product-as-a-services (semi templated sms/emails flows and installed for them). Never had a subscription.

Then someone told me: “Just tack on $97 a month for the updates you make.” I did that, and it has been a huge blessing on my business.

At first it was more of a mental hurdle, thinking, “No one would buy that”…

But now I just tell them on the phone that there is a $97 charge that automatically kicks in (I don’t present it as an option). 99.9% of the time no issues. And really high retention. Truly (almost) passive.

I make a couple of meaningful changes to my master template every month or every other month (I never promised monthly changes). I pay my VA to make the physical changes in the CRM (which takes her 30-60 mins per). People seem to value it.

It shows that our perception of what people will pay for can be off.

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I am quite an old dog, but let it never be said that you cannot lead an old dog to water… err… I mean, teach an old dog a new trick.

And so I would like to announce that I am updating my offer for my upcoming Most Valuable Offer training, which I started promoting yesterday.

Most Valuable Offer is a live training I will hold on the topic of how to sell and hold paid live trainings, which I call Most Valuable Offers.

As part of this Most Valuable Offer training, I will share my own SOP for running a Most Valuable Offer.

The fact is, I continue to run these Most Valuable Offers, and I continue to advise coaching clients on how to run them.

I will be updating the SOP as I do that, and going forward, I will also be including the results of Most Valuable Offer campaigns I run or advise others on.

Because of this, the investment to join the Most Valuable Offer training is $97 today, and after that, $2/month for updates.

(If you bought Most Valuable Offer yesterday, rejoice, and be exceeding glad, for you are getting grandfathered into this new feature without any extra investment.)

The Most Valuable Training training will happen live, next Wednesday, at 8pm CET/2pm EST/11am PST. Yes, there will be a recording if you cannot make it live, but you and I both are sure to enjoy it more if you come on the actual live training.

If you’d like to sign up, and see how a tiny shift in your own Most Valuable Offer can make a big difference in your (almost) passive income:

https://checkout.bejakovic.com/most-valuable-offer/

Almost passive content

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Earlier today, I was talking to a business owner who has 1) an audience and 2) dreams of passive income. He said something to the effect of (I’m paraphrasing):

I’d love to make money from this audience without having to constantly produce content for them…

… which I figure is a noble goal. Unfortunately, I don’t have a passive content machine for you today. But I can tell you what I told this business owner:

Having cool offers to promote takes care of about 75% of your content creation.

Say you have a cool new offer.

There’s the inevitable announcement email, which is exciting if the offer is exciting.

There’s the deadline emails, which are exciting if the offer is exciting.

In between, there are the case studies… the explanation of the mechanism… the objection handling… the price reveals and justifications… and testimonials from people who have just bought the thing you are promoting.

If you have a cool new offer, something that has people on the edge between “Whoa I want this” and “Whoa I’m not sure I want to pay this much,” then all this content writes itself, or rather, almost writes itself.

On the flip side:

No amount of well-written, insightful, inspiring content will ultimately make up for the lack of good offers.

I’m telling you that from first-hand experience.

I spent years — YEARS — of my life writing this newsletter with ZERO offers to promote.

Yes, it got me better at writing. I told tons of stories… collected and shared tons of interesting information… and gave people tons of insights. Results:

Zero money, and list growth of close to zero.

Maybe most importantly, the people on my list at that time were less committed and less engaged than the readers of other marketers, who were writing emails like mine and who were pitching offers day in and day out.

Coincidence?

I don’t think so.

Because after I started creating and selling exciting offers in my emails every day, my status (and bank account) grew… my readers became more engaged… and my content, even when it was really just an announcement email or a “last call” email, got the kinds of audience engagement I never got while I was simply contenting my life away.

So that’s my lesson for you. If you’re dreading creating content, get yourself some cool new offers.

And if you don’t have any cool new offers right now:

Next Wednesday, Sep 1, at 8pm CET/2pm EST/11am PST, I will hold a paid live training (for $97) about putting on a paid live training, which I call the Most Valuable Offer.

Before you start to think I’m pulling ye ole leg, I am not. I’m being 100% serious.

I’ve put on a dozen or more of these Most Valuable Offers. They are most valuable because of the following math:

1. Value = earnings – expenses

2. Earnings = money today, money tomorrow, leads, relationship, connection, status

3. Expenses = time, effort, despair, actual deliverables

The fact is, a paid live training:

* Has much higher perceived value than a book, and is comparable to a course

* Takes just days to prepare instead of weeks or months or never (books, course)

* Is relationship-building (people get to see you, interact with you) rather than relationship neutral (course)

* Is forgiving (you can make all kinds of flubs and it will still be ok, while a single typo in a book that took a year to write will get you a 1-star review from some would-be nemesis on Amazon)

If you’d like to learn what I’ve learned about running Most Valuable Offers, so you can run them yourself whenever you’re short of a sexy offer, and so you can almost passify your content:

https://checkout.bejakovic.com/most-valuable-offer/

New promo eyedea 4U

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Last night, I got on a call with a dude whose very expensive course I bought just last weekend.

The dude is a media buyer, and he has worked on the teams of the most famous/notorious Internet marketers and biz opp sellers, ones you would for sure know.

Now, this dude has his own brand teaching folks how to launch and scale a low-ticket offer, as a way of building up an email list with buyers.

Like I said, his course is properly expensive, but I figured it will save me both time and money in the long term, so I happily paid for it. Plus, it’s nice to get some 1-1 contact with the guru, which is what last night was about.

The dude and I talked about my “Daily Emails 101” offer, which I recently validated to cold traffic, and which I will be spinning up as my first low-ticket funnel.

He had a handful of suggestions for me, including one thing I’ve myself told coaching clients before, and practiced myself before:

Strip down your offers to be smaller, and charge for what you were giving away before.

(In the case of my Daily Emails 101 offer, that means making the offer just the 101 daily email prompts and maybe the 5-Minute Crash Course On Writing Daily Emails, while turning the other elements into order bumps.)

If you have an offer you’re selling just to cold traffic, then this is a change you can make from today to tomorrow.

But if you have an offer that you’re selling to your warm list, it is a huge waste to simply make this change from today to tomorrow.

Instead, take the opportunity to turn this change into a promo, an event of a few days, where you make a big deal about the fact that something sexy is disappearing (free bonuses in this case), and that there is a strict deadline to protect ya neck before it happens.

I’ve done this with my Copy Riddles program. I’ve done with my Daily Email Habit service. And now I am willing to do it with you.

Specifically, here’s my offer for you today:

1. I’ll help you plan and run a promo, in this case, a “bonuses disappearing” promo.

2. I will help you define and refine the offer, as needed, come up with an occasion for the promo, hooks for emails, and help you run it live (reposition and clarify the offer if it turns out not to be hitting, integrate new events into emails, deal with complications on the fly). I’ll also give you feedback on your email copy if you want it.

3. The investment is $1k up front, and another $1500 after you make $10k from your promo. If you don’t make $10k with this promo, I will work with you on another promo, or as many as it takes, until you get to $10k.

If you’re interested, hit reply, tell me about your offer, your list, and I will take it from there.

What niche I am in, as are you

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A couple days ago, copywriter Svet Dimitrov, one of the content-creating, profit-making partners in my Daily Email House community, asked a question of the group:

“What niche are you in?”

It’s one of those questions I hate answering when asked by marketing folks, much like I hate answering “What do you do?” when asked by non-marketing normies. (My stock answer to the second question is, “Not much.”)

As far as I am able to articulate:

I’m currently in the niche of sharing what’s been working for me, and for the people I’ve been coaching, in order to make money online.

Previously, around the start of this decade, I was in the niche of writing Most Valuable Emails.

And before that, in the first year or two of my newsletter, I was in the niche of quoting Gene Schwartz’s books and seminars.

The fact is, as grandiose as it sounds, I am in the niche of being me.

If you want to have a personal brand online, the same is true of you.

That means YOUR personality, YOUR unique interests, and (as I am doing these days) YOUR results and case studies.

Yes, you typically have to have some sort of core topic to circle back to. But the “core topic” your readers will happily consume from you is surprisingly fluid, and it can definitely change over time (as it has for me).

The one thing that is constant is YOU.

Maybe you’re thrilled by that fact, or maybe it makes you uncomfortable.

In either case, you might as well start writing online now, because you ultimately have everything you need, or will ever need. If you want my help turning that into daily emails that make people buy today, and keep them reading tomorrow:

https://bejakovic.com/deh

How to dissolve a fight before it breaks out

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Once, in between doing my squats at the gym, I listened to an interview with a prison guard who also moonlights as a standup comic. (Wait, it’s relevant.)

The prison guard, who is a male of the species, also guards female prisoners.

One time, in close quarters, the male prison guard had to confront a female prisoner, who was pregnant, and who was in a section of the prison where she was not allowed to be.

As he moved past the female prisoner, she spun around, and quarters being close, and she being pregnant, her belly hit his belly. Or vice versa. One thing is clear:

The female prisoner flared up.

“You just hit my belly!” she said.

Prison guards I guess have a good sense for when fights are about to break out. “In my head,” says the prison guard, “I went, uh-oh. I think I might be fighting this lady.”

But, like I told you, the prison guard also moonlights as a standup comic.

“My mind’s always going,” he says. ” Like, I really have some funny things that go through my head.”

Most of the time, he filters himself from saying those things. This time, he chose not to filter anything.

So instead of trying to appease the woman… instead of trying to prove it was her belly that hit his belly, and not the other way around… instead of invoking his authority and telling her to shut up and get in line, the prison guard said:

“If you come at me, I’m fighting both of you.”

The female prisoner was stunned. “What do you mean?”

“You and your baby.”

The female prisoner couldn’t believe it. “That’s fucked up,” she said.

“I’m just telling you straight. And when I write the report, I’m writing it as a two on one. And so I’m putting in that report. I felt the baby try to kick me through your belly.”

The female prisoner shook her head, chuckled a bit, and walked off. “You’re fucked up,” she said.

“We’re all fucked up in here,” the prison guard replied.

And so the fight was off.

If you wanna find out the subtle and invisible psychology of what happened to make this forming fight dissolve, and how you can do the same, even if your mind is not “always going” and you don’t find yourself very quick-witted or funny on your feet, then go read Commandment VI of my 10 Commandments of Con Men etc. book.

I name and explain both the technique this standup prison guard was using, and explain the underlying reason it works, so you can make it work for you as well, whenever somebody accuses, mocks or criticizes you. If you’re curious:

https://bejakovic.com/new10commandments

How to grow a Skool group to 500+ members in 14 days

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Yesterday, I sent out a handraiser email asking my readers if they have a Skool group with 500+ members. Results:

A handful people replied to tell me NO.

Precisely ZERO people replied to tell me YES.

I found that surprising, because a few weeks ago, I sent out similar handraiser email and asked my readers if they have an email list of 5k+ subscribers.

I got dozens of people replying YES to that.

Maybe some of my readers have Skool groups with fewer than 500 members. Maybe they have groups on other platforms than Skool. Or maybe folks on my list are primarily concerned with email, and have no interest in running a group, on Skool or anywhere else.

About that last option, back in 2025, I wrote the following:

“The people who do a good job running communities will have the same advantage that, say, a business that emails its customers regularly with interesting emails and desirable offers has over a business that emails stupid coupons at holiday time with nothing else in between, except maybe a ChatGPT-generated listicle.”

I still stand by that. In fact, I’ve doubled down on it, and now I have two Skool groups, rather than just one. Each of my Skool groups has made me tens of thousands of dollars over the past year.

The thing is, there is plenty of genuinely valuable info on how to write emails and make money from an email list.

There is not so much info on how to manage people in a group, get them engaged, and get them to gladly and even eagerly hand you money.

Yes, there are a bunch of new-baked Skool experts promising to teach you how to be Skool experts, if you would only join their Skool group for would-be Skool experts. so they could finally have some proof to show their Skool-expert system works.

But there’s not a lot from people who have been running groups for, say, 10+ years, who have made millions of dollars per year via groups, who have spun up dozens of new groups and made them successful.

And with that, it is now time for me to once again promote Travis Sago’s Royalty Ronin community, of which I am a card-carrying and paying member myself.

Travis has been running groups and communities for 10+ years.

Out of everybody I have seen manage groups, nobody is as good as Travis in terms of 1) engagement and interesting group content 2) the ability to pull money out of a group.

Travis’s Royalty Ronin community is a paid group of about 500 members. Last year, Travis pulled out more than a million dollars out of it, and the majority of that was not through membership subscriptions. Rather, it was by partnering up with members, licensing his courses to members, and by running auctions to sell his new offers.

Last month, Travis ran an auction where the offer on auction was a brand new community that Travis would create, stocked with 500 members, which the auction winner would run and monetize with Travis’s help.

Two days ago, the winner of that auction posted the following inside Ronin:

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$540 monthly recurring. 519 members. 15% conversion.

From scratch. In 14 days.

That’s what Travis Sago’s Netflix Method did for Leads on Demand, the Skool community we built from zero (I say we…Travis is building…I’m doing the documenting!)

If you’ve got a community that’s gone quiet, or you’ve been putting one off because you just don’t know where to start, this is the step-by-step.

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… and then came the step-by-step (part 1 of 4).

I am going through this step-by-step carefully, and I am going to be applying it to my groups.

If you’d like to go through it yourself, Travis offers a 7-day free trial to Ronin (the “Netflix Method” is currently pinned as the top post inside). If you are interested in growing, running, or monetizing a Skool community, and you want to learn how the best that I know is doing it:

https://bejakovic.com/ronin