Cold Outreach

Last call for Cold Outreach Fastlane

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“People say, you can drag a horse to water, but you can’t make it drink. B.S. You just have to give it enough salt.”
— Travis Sago

This is the last email I will send before I pull my Cold Outreach Fastlane offer, which will happen later tonight, at 11:59 pm PST.

Cold Outreach Fastlane tells you how 4 (+1) copywriters, marketers, and business owners are successfully getting business via cold outreach, right now.

At the heart of their approach is the Travis Sago insight above.

Maybe you can figure out how to extrapolate that insight to your particularly situation. If not, you can find how other folks have done it and are doing it right now inside Cold Outreach Fastlane, if you act before it disappears in a few hours.

In case you’ve missed my previous 3 emails, here are the details on this disappearing offer.

Over the past week, I interviewed 4 people who are getting clients via cold outreach. Among them:

#1. A super young copywriter, without much previous experience, from a non-English-speaking country, who started doing cold outreach two months ago, and who has since gotten two ongoing clients in the US and UK, one for creative strategy and the other for email marketing…

#2. A business owner who makes $12k-$18k in profit every month by sending out a 3-word email to prospects who don’t know him from Adam’s housecat…

#3. An experienced copywriter who used to hire a cold outreach agency, and who has now taken things into her own hands, and is getting on 1-2 calls with dream clients every week on average with her “mind-numbingly simple” cold outreach…

4. A marketing consultant with a unique and very impressive take on cold outreach (I was impressed) that has been a steady source of $20k-$500k client relationships since he left his previous in-house position and started working for himself.

I also interviewed one more guy.

This dude is getting better results from cold outreach, with less effort, than all the above people combined.

But right away, this dude told me he is “slightly terrified of becoming The Cold Outreach Guy™. I use it, but I’m more the convo guy really 😂 Outreach gets you through the front door. I’m much more interested in what happens once someone answers and there’s an actual human being on the other side.”

So that’s what we talked about on the interview:

How to make deals/offers people are willing to say yes to… how to move the conversation along when people actually express tentative interest to your initial outreach… and where people who are new to this flub it up.

I have packaged up all 4+1 of these interviews (4 on cold outreach, one on having convos and moving things along) into an offer I am calling Cold Outreach Fastlane.

Because, the way I see it, there are two reasons people fail with cold outreach:

1. Their cold outreach system sucks (eg. “Hello Sir, may I send a quote?), or

2. They lack belief that their system (which might be perfectly legit) works, and so they give up too soon.

Cold Outreach Fastlane fixes both of these problems.

It tells you 4 different cold outreach systems that are working right now (well 5, but let’s keep that a secret between you and me), plus you get to see the lovely faces and hear the inspiring case studies of the people for whom those systems are working right now.

You know what that does for you?

It tells you what to do, and more importantly and valuably, it gives you belief that you too can succeed, so you don’t get frustrated at your lack of certainty along the way and give up too soon.

Cold Outreach Fastlane: If you are doing cold outreach today, or considering starting it tomorrow, it will get you to where you want to go faster and more smoothly.

And now the price.

Cold Outreach Fastlane is now available to you for the shocking and frankly outrageous price of free.

Well, you have to make an investment. But then you get Cold Outreach Fastlane for free.

What you have to invest in is a ticket to Parker Worth’s upcoming training, Cold Gold.

Parker and his business partner have been running a cold email agency for a while. They are getting results for their clients, including and up to the storied “the outreach was working so well that we asked Parker to stop because we had trouble talking to all the qualified leads.”

On Cold Gold, Parker is gonna give you the details of the cold email system he himself uses to get leads for his agency clients, so you can do use it too if you like. Consider it one more cold outreach system + success case study, a bonus to what I’ve prepared for you inside Cold Outreach Fastlane.

If you wanna take me up on Cold Outreach Fastlane, here’s what to do:

1. Go to this page: ​https://bejakovic.com/coldgold​

2. Invest $99 for a ticket to Parker’s upcoming Cold Gold training

3. Forward me your confirmation email BEFORE tonight, Thursday, at 11:59pm PST, and I will get you access to Cold Outreach Fastlane. (NB: the cart for Parker’s training will remain open for the rest of this week. But my offer for Cold Outreach Fastlane is only good until end of day today. It can make sense to act now if you want it.)

Plethora of work out there that’s so easy to get

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A few days ago, I interviewed Tom Render, a very successful copywriter and marketing consultant.

Formerly, Tom used to write copy at Agora, a job he got via cold outreach.

After Agora, Tom went out on his own, and got himself a series of clients, some paying him $20k, some as much as $500k, again by cold outreach.

I interviewed Tom about his cold outreach philosophy and his various cold outreach campaigns. After the interview was over, Tom said:

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I see cold outreach quite differently from most people. When you look at the people online who teach it, it’s horrible. It’s spam city. And people get this idea that cold outreach is really hard. It’s not hard. And it’s not horrible in any way. If you find it hard and horrible, you’re doing it wrong.

It’s the same as making friends, or dating. If you’re finding it hard and horrible, you’re doing the wrong thing. It should be fun and interesting. Pick cool people you want to hang out with, and then send them cool shit. It’s not that complicated.

It is something copywriters really need to learn. Even our agency gets inundated with messages people have clearly pasted to a million other people. And I’m like, do you understand how backwards this is? Would you make an ad for one of our clients and just copy and paste it across six different brands? Because that’s what you’re doing with your own brand.

I find it weird that copywriters are like this. So good at writing ads for their clients, but not for themselves. And I do get it. I should write a daily email, clearly. But I never bring myself to do it, for all sorts of reasons. One of them is this. There’s a plethora of work out there that’s so easy to get. It’s not even difficult. People want to work with nice people. That’s it. So be nice.

===

I think Tom underestimates the talent he might have for being cool and figuring out what stuff he could send people that they would find interesting and valuable.

But maybe, if you listen to the interview Tom and I did, and hear various examples of cold outreach campaigns Tom’s done, you will get some cool ideas of your own. You can also hear what Tom would send me if he wanted me to pay him (nobody’s pitched me this before, and I can tell you I would say yes in a heartbeat).

Tom’s interview is part of an offer I am making right now, until the end of today, called Cold Outreach Fastlane. If you wanna find out how to get Cold Outreach Fastlane for free, before the deadline runs out:

https://bejakovic.com/announcing-cold-outreach-fastlane/

You gotta buy this

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You gotta buy this new thing I’m selling.

Why? Because other people are buying.

The fact is, making up your mind about a purchase is hard stuff. It takes time and attention and a lot of information, much of which we are not privy to.

So when you see other people buying something — like a long queue outside of an ice cream shop — it makes sense to pause and ask yourself, what’s so special about this ice cream, and should I get a scoop?

Yesterday, I started promoting my new Cold Outreach Fastlane offer. The condition to get that exciting offer for free is to invest in a ticket for Parker Worth’s Cold Gold live training, which happens next week, and to write me with your proof of purchase before tonight, Thursday, at 11:59pm PST.

I woke up this morning and saw a buncha submitted proofs of purchase:

“Forwarding my confirmation/receipt for the ColdGold webinar that I purchased through your link to receive your Cold Outreach Fastlane…looking forward to it!”

“Hi John, Please see below for the: Cold Outreach Fastlane Any questions or if I am missing something please let me know”

“purchased parker’s product through your link”

“I’m not gonna lie, I bought Parker’s course solely to get your bonus… See my receipt below!”

“Hey John, purchased using your link. Let me know if anything else is needed!”

“Bought Parker’s webinar through your link. Here is the receipt below”

“Here you go, my good sir”

“Hi John, here is my receipt.”

When I said up top you gotta buy this, the truth is, that was a bit of subject-line hyperbole.

You don’t gotta buy this. You don’t gotta do anything. You can make up your own mind.

I’m telling you that other people are buying just to make you pause and ask yourself, what’s so special about this Cold Outreach Fastlane ice cream, and should I get a scoop?

I don’t want you making this buying decision simply based on what other people are doing. But if you want more info on my new ice cream flavor, which is available only until end of day today:

https://bejakovic.com/announcing-cold-outreach-fastlane/

Announcing: Cold Outreach Fastlane

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10 days ago, I asked people on my list if they’ve tried using cold outreach to get clients. I got two (2) kinds of responses.

One kind was, “Cold outreach sucks, it never worked for me, I hate it.”

The other was, “Cold outreach is working great for me, it’s my main way of getting clients.”

Over the past week, I interviewed 4 of the people in the “working great” camp on the topic of how they get clients and make money via cold outreach. Among them:

#1. A super young copywriter, without much previous experience, from a non-English-speaking country, who started doing cold outreach two months ago, and who has since gotten two ongoing clients in the US and UK, one for creative strategy and the other for email marketing…

#2. A business owner who makes $12k-$18k in profit every month by sending out a 3-word email to prospects who don’t know him from Adam’s housecat…

#3. An experienced copywriter who used to hire a cold outreach agency, and who has now taken things into her own hands, and is getting on 1-2 calls with dream clients every week on average with her “mind-numbingly simple” cold outreach…

4. A marketing consultant with a unique and very impressive take on cold outreach (I was impressed) that has been a steady source of $20k-$500k client relationships since he left his previous in-house position and started working for himself.

And then, just this morning, I also interviewed one more guy.

This dude is getting better results from cold outreach, with less effort, than all the above people combined.

But right away, this dude told me he is “slightly terrified of becoming The Cold Outreach Guy™. I use it, but I’m more the convo guy really 😂 Outreach gets you through the front door. I’m much more interested in what happens once someone answers and there’s an actual human being on the other side.”

So that’s what we talked about on the interview:

How to make deals/offers people are willing to say yes to… how to move the conversation along when people actually express tentative interest to your initial outreach… and where people who are new to this flub it up.

I have packaged up all 4+1 of these interviews (4 on cold outreach, one on having convos and moving things along) into an offer I am calling Cold Outreach Fastlane.

Because, the way I see it, there are two reasons people fail with cold outreach:

1. Their cold outreach system sucks (eg. “Hello Sir, may I send a quote?), or

2. They lack belief that their system (which might be perfectly legit) works, and so they give up too soon.

Cold Outreach Fastlane fixes both of these problems.

It tells you 4 different cold outreach systems that are working right now (well 5, but let’s keep that a secret between you and me), plus you get to see the lovely faces and hear the inspiring case studies of the people for whom those systems are working right now.

You know what that does for you?

It tells you what to do, and more importantly and valuably, it gives you belief that you too can succeed, so you don’t get frustrated at your lack of certainty along the way and give up too soon.

Cold Outreach Fastlane: If you are doing cold outreach today, or considering starting it tomorrow, it will get you to where you want to go faster and more smoothly.

And now the price.

Cold Outreach Fastlane is now available to you for the shocking and frankly outrageous price of free.

Well, you have to make an investment. But then you get Cold Outreach Fastlane for free.

What you have to invest in is a ticket to Parker Worth’s upcoming training, Cold Gold.

Parker and his business partner have been running a cold email agency for a while. They are getting results for their clients, including and up to the storied “the outreach was working so well that we asked Parker to stop because we had trouble talking to all the qualified leads.”

On Cold Gold, Parker is gonna give you the details of the cold email system he himself uses to get leads for his agency clients, so you can do use it too if you like. Consider it one more cold outreach system + success case study, a bonus to what I’ve prepared for you inside Cold Outreach Fastlane.

If you wanna take me up on Cold Outreach Fastlane, here’s what to do:

1. Go to this page: https://bejakovic.com/coldgold

2. Invest $99 for a ticket to Parker’s upcoming Cold Gold training

3. Forward me your confirmation email BEFORE tomorrow, Thursday, at 11:59pm PST, and I will get you access to Cold Outreach Fastlane. (NB: the cart for Parker’s training will remain open for the rest of this week. But my offer for Cold Outreach Fastlane is only good until end of day tomorrow. It can make sense to act now if you want it.)

The lazy man’s way to copywriting clients

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The past couple days, I’ve been promoting Vasilis Apostolou’s new offer, Million Dollar Hook Machine. People have been buying. What’s more surprising, people have been spontaneously writing to tell me they’ve been buying.

Here’s one such message from yesterday:

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I was hesitant for a total of like 5 seconds. Emailed Vasilis whether it would teach me the actual thinking and writing process behind these sizzling gold plated hooks. He replied back with a very detailed answer and I was sold instantly. Great guy!

I was hoping if you could write an email about 10 ways you would use this offer to make money. I dig those emails and in the context of this promo, I think they would do super well.

Again. Thanks for making this offer and for having a friend like Vasilis.

===

10 ways? 10??? My readers… are insatiable. But ok.

I would use Million Dollar Hook Machine to make money by writing 1) Facebook ads 2) native ads 3) TikTok ads 4) solo ads in newsletters 5) …

… you don’t need 10 ways. You need one that works.

The core promise of Million Dollar Hook Machine is it helps you be faster and to get better results when coming up with ads and sales letters and emails that actually make sales.

If you already have clients, that’s how you make money with Million Dollar Hook Machine — by completing more projects with less effort, and by getting results that get clients to hire you again, and better yet, to hire you again and additionally pay you a fraction of the good results you’ve gotten for them.

But what if you don’t have clients right now?

I’m suspecting that’s what’s really lurking in my reader’s request above.

If I wanted to get copywriting clients right now, and I also didn’t have my email list (start one, by the way, if you haven’t, it’s kind of valuable), I’d swallow my pride and go talk to clients who had hired me years ago and who I haven’t talked to since.

I’d try to warm up those conversations, see what they’re up to now and if there’s something there I can help with.

That, particularly the way I’ve presented it, is an unsexy process, but it’s also in my opinion the highest-probability option for getting client work NOW or at least PRETTY SOON.

How do you warm up a conversation that’s been cold for many years?

I’ll tell you one way I’ve found to be unbeatable in terms of its effectiveness, and that’s to come bearing a gift, one that’s relevant and valuable to the person I am giving it to.

One particularly valuable gift I could bring, one gift direct response business owners are always happy to accept, is ideas for new hooks/angles/leads, whether for their current ads, their current sales letters, or the positioning of their current offers.

Problem: ideas for new hooks take work, and I’m lazy.

Solution: Vasilis’s Million Dollar Hook Machine.

And by the way, if writing to a past client with new hook ideas doesn’t get you hired immediately, you can continue to bear gifts in the form of more hook ideas, week after week.

I’ve done this before. I’ve simply made it a point to stay in touch with particularly valuable clients. Like a stray cat that has been repeatedly fed, I kept gratefully dragging gifts to the clients’ doorstep. Inevitably, within a few such doorstep gifts, those clients suggested we work together again, even without me asking.

I imagine the same process, simply delivering value in the form of new hook ideas, would also work with clients you haven’t spoken to in a long while.

And though I’ve never ever had any success getting clients from completely cold outreach, I imagine this same process would work there too, even if you reach out to somebody who isn’t a previous client, but just somebody you actually want to work with.

(The reason completely cold outreach to prospective clients never ever worked for me is that I was never persistent or aggressive enough with it. The reason I was never persistent or aggressive enough with it is that it takes work, and like I said, I’m lazy. But Vasilis’s Million Dollar Hook Machine takes care of that, or at least helps greatly.)

Vasilis is currently running the launch for Million Dollar Hook Machine. The launch ends tomorrow.

Since this is first time he has ever released this, Vasilis is also offering a bunch of valuable bonuses, which can both help you use Million Dollar Hook Machine to get clients if you don’t have clients now, and which can help you deliver results to those clients once you get them.

For the full details on Million Dollar Hook Machine, before the deadline takes the choice out of your hands:

https://bejakovic.com/mdhm

Budapest, Hopkins, cold outreach

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Three mildly connected things for you today, to pick and choose from as you like:

#1. Budapest

I’m just finishing my visit to my former home town, Budapest, where I spent 11 years of my life. I reconnected with friends I’ve known for decades. The weather was perfect. The city was more beautiful than ever. All in all it was a great trip.

One thing that stood out during this trip:

Hungary, of which Budapest is the capital and by far the biggest town, had a big change of government earlier this year. The political party that had ruled for 16 years, and that had become infamous for corruption and undemocratic consolidation of power, finally lost the elections.

Ever since, foreign investment that had been frozen and kept out of the country has started flowing back in… Hungarians who had moved abroad, because they found the local situation hopeless, have been moving back… and the locals here just look optimistic and happy (ok, as happy as Hungarians can ever look).

This brings me to…

#2. Claude Hopkins

Claude Hopkins, author of Scientific Advertising, which is a sort of Bible in the field of direct advertising, once wrote:

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“People are like sheep. They cannot judge values, nor can you and I. We judge things largely by others’ impressions, by popular favor. We go with the crowd. So the most effective thing I have ever found in advertising is the trend of the crowd. That is a factor not to be overlooked. People follow styles and preferences. We rarely decide for ourselves, because we don’t know the facts. But when we see the crowds taking any certain direction, we are much inclined to go with them.”

===

Hopkins was talking about advertising, about picking and choosing products to sell and copy to run based on the trend of the crowd. Sure. But the idea applies more broadly.

The most effective thing in business, and maybe in life, is the trend of the crowd.

Yes, it’s possible to get rich and be happy during depressions and wars.

But a much more effective way to get rich and be happy is to work in industries and live in places that are going through periods of growth or rebirth of expansion. I thought of this during this trip to Budapest.

I hadn’t seriously considered moving back here ever since I had moved away almost 8 years ago. I’ve been thinking about it for the past few days, because of the trend of the crowd. I feel like this will be a place of excitement and growth over the coming years.

#3. Cold outreach

Yesterday I sent out an email to my list, asking folks if they’ve tried getting clients via cold outreach.

I got two classes of responses. Class 1:

1A. “Yes, I hate it. I hired an agency multiple times and every time I hated it.”

1B. “So far, 17 days in, 70 prospects approached, 0 clients, countless menty b’s.”

1C. “No, and wouldn’t ;)”

Then there’s class 2:

2A. “That is my primary method for getting clients.”

2B. “Yes, John. Works very well for me. No fancy cold email stack. Just a 3-liner email with a very relevant problem that they’d wanna get rid of. Brings me every month $12K to $18K!”

2C. “I’m using cold outreach to get clients, and I’m doing very well with it. Personally, one of the best methods, especially if we are talking about cold email outreach.”

Quite the difference between Class 1 and Class 2.

I started a discussion about this in my Daily Email House community.

If cold outreach is not something you hate or are fundamentally opposed to, you can join in the discussion below.

It’s an opportunity to share your experiences, and maybe learn from the experiences of some people who have been very successful with cold outreach. Here’s the link:

https://www.skool.com/daily-email-house/cold-outreach

Why yes, that would be a dumb idea

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I got an email yesterday from someone I don’t know, with the subject line, “Copy Riddles.”

Copy Riddles is the name of my highest-ticket info product.

Ok, attention engaged. I opened the email to read:

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John,

A daily newsletter peers call the most underrated list in copywriting, built up around Copy Riddles, is a base worth working with.

My hunch is there’s a five figure opportunity in readers who’ve never been pointed at Copy Riddles outside of a launch window.

I fund and run that kind of campaign myself. I do the work, you spend nothing upfront, and I only earn a share of what converts.

Would it be a dumb idea to grab 15 minutes and see if there’s a test worth running there?

===

Why yes, that would be a dumb idea, and a waste of a perfectly good 15 minutes.

Ignore for the moment the strange English in this cold email, which makes me doubt this person can write in a way that would get people to buy.

The reason it would be a dumb idea is that I already regularly promote Copy Riddles “outside of a launch window,” and I have been for years.

I do it both inside one-off daily emails like this one, and during promos where I create a special offer around Copy Riddles, attach it to a deadline, and make a bit of a spectacle to reap all the demand that my daily emails may have sown.

Two minutes of research could have told my cold emailer all that.

Oh well. This guy’s dumb idea did serve two purposes:

1. To allow me to remind you to keep promoting your products regularly via daily emails, so you can create demand, and to run regular promos, so you can cash in on that demand, and

2. To allow me to point you to my Copy Riddles program, which is the best thing I sell.

For more information on Copy Riddles:

https://bejakovic.com/cr

Intro – You / Me

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A few days ago, I got an email with the subject line:

“Intro – John / Matt”

I’ve gotten emails like this before, and I always open them eagerly. They normally come from one person, who I know, and introduce me to a second person, who I don’t know.

Not so in this case.

This email was from a guy named Matthias, who I don’t know, introducing me to himself (Matthias aka Matt), who I still don’t know.

That was a little subject line trick I wanted to share with you.

It reminded me of how Gary Bencivenga used to get get a great “endorsement” for his offer by having the offer owner say something about his own product, and then having that formatted like a testimonial.

I don’t know if I would use this “Intro You / Me” trick myself, but there’s no doubt it put me into a different, more favorable state of mind, at least right when opening the email, than I would have been in otherwise.

The bigger point is is that it matters immensely how you first position yourself when you try to open up 1-1 conversations with people.

One option is the above approach, to position yourself as a helpful and disinterested bystander, connecting the person you are reaching out to with a valuable new contact.

That’s not bad, but it’s not great either.

What’s much better is to adopt the positioning I talked about during a live workshop I put on a few years ago, called Water Into Wine.

On that workshop, I talked about positioning I had used to open up conversations (and eventually do deals) with business owners who wouldn’t have even opened my email had I come in presenting myself as a copywriter or a service provider.

I charged $197 for Water into Wine when I ran it. I haven’t made it available since. I am making it available now, and as part of my “Hogwarts of Influence” event, specifically in the “Dumbledore” tier. For more info on that:

https://bejakovic.com/core-promise-pwyw/

My list swap outreach template

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Today I wanna tell you about a free database of list swap partners, and how to actually use it to get others to promote you, even if your list is tiny.

First off, the database:

You’ve probably heard of it, because many list owners have promoted it over the past few months. It’s called List Match.

I’m late to the game of promoting List Match, but I will aim to make up for it.

Because since February, I have been signed up for List Match myself.

Thanks to that experience, I can tell you the good and the bad of List Match, and how you can turn the bad into great for you.

The good of List Match:

The people behind List Match keep promoting it. That means the platform is full of list owners who have said they want to run a list swap, and who have even gone through the trouble of signing up for an account and creating a profile.

The List Match database is fresh and more people keep getting added every week.

There are some whales on there, but most of the people on List Match have small audiences. (That fixes the problem of, “my list is too small for a list swap.”)

The bad of List Match:

List Match is hosted on Circle, which is community platform, and simply not a fit for a database tool like this.

People are supposed to “like” your automatically generated profile post, and then Circle is supposed to notify you, so you can somehow pick up the interaction.

I never get notified. Plus discovery of potential partners is inconvenient at best.

(I’ll tell you in a second the only decent way I’ve found to discover relevant newsletters on List Match).

How to turn the bad into great:

Like I said, the people behind List Match keep promoting and expanding the database. That means new people sign up, expecting others to reach out to them (that’s the official promise).

But because of List Match being on Circle and the tech problems around that, few if any of these list owners ever get any possible partners reaching out to them.

That becomes your opportunity, because this is effectively a starving crowd of people who have expressed interest in an outcome (list swaps), except nobody is satisfying that hunger for them.

My advice:

1. Get on List Match yourself

2. Once you’re on it, don’t just scroll through the hundreds of list owners on there. Instead, search the database using the search function for terms relevant to you.

(I just tried “email marketing” and found dozens of good people, including ones I have already done swaps with, bought ads from, have inside my Monetization Mastermind community, etc.)

3. Instead of relying on Circle’s unreliable “like” notifications, hoping that if you “like” somebody they will reach out to you, you reach out to them, and you do it off Circle.

(Yes, you have to be the one to take 100% of the initiative. But that’s precisely where the gold is, not just in this particular case, but everywhere else in life.)

List Match gives you the website of the person who wants to do a list swap.

Go to their website, find their contact email, or barring that, sign up to their list and then hit reply when you get the welcome email.

This bit of work is super likely to pay off. Again, these aren’t random list owners that you are cold-pitching for a list swap.

Instead, they are people who have expressly stated they are looking for list swaps… who have shared their list size so you know you are in the same ballpark… and who you have something in common with (you are both on List Match).

You can use these facts and your own copywriting or networking skill to craft a short outreach message to encourage these people to respond to you and to agree to a list swap.

Or if you like, I have a ready-made and proven list swap outreach email I’ve used in the past with another, earlier database of list swap prospects. You can use my outreach message instead of writing your own.

I used this outreach email to do a buncha list swaps for my now-dormant longevity newsletter.

Almost every list owner I reached out to with this message got back to me, and most people said yes, including when I had just a few subs.

My deal to you:

1. Sign up for List Match using my link here (it’s free): ​https://bejakovic.com/listmatch​

2. Forward me your account confirmation email (mine had the subject line, “Your account is ready”)

3. I will then send you the list swap outreach email I’ve used in the past, plus a templatized version you can fill in the blanks for and send out yourself

Flakebuster

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A couple weeks ago, I wrote an email with the subject line “Nasty followup.”

That was about a potential auction partner who was stringing me along. He kept pushing off the test for our potential auction, first to next week, then the week after that.

I sent that potential auction partner a slightly snarky message, hence the “Nasty followup” subject line.

My potential auction partner didn’t get offended at my slightly snarky message. He replied to me in a cheerful way. But once again, he told me to push off our auction test until the end of what is now last month.

At the end of last month, I followed up with him again.

At this point, he didn’t reply any more. A few days later, I followed up again. He still didn’t reply.

And then last night, I was going through Nick Bandy’s Ghostbuster Sequence v2.0, which Nick just rolled out yesterday to existing buyers.

Of course v2.0 is bigger than v1.0, but I was genuinely impressed by how cool of a product it is now.

Nick includes some sample case studies in the back. I picked out a message from one of those case studies and sent it to my mostly dead potential auction partner.

And you know what?

After two+ weeks of silence, the dude got back to me! Amazing! Exciting! Incredible! He wrote me to say:

“Hey buddy! Let’s do next month?”

… in other words, more flakiness, more maybe, more mañana.

I’m telling you this for two reasons:

1) I wanna be transparent about the realities of 1-1 follow-up.

Sometimes you send one message after months, and the deal gets immediately and magically done. Ch-ching!

Other times, like here, you get somebody who is a flake to keep stringing you along. But if it’s a partnership worth tens or hundreds of thousands of dollars (as this has the potential to be), it warrants at least sending some messages to push it along or to find out for sure it will never happen.

2) After I got the “Let’s do next month?” reply, I sent Nick Bandy a message. I told Nick his next offer should be about converting people who keep saying “maybe” into people who tell you a clear yes/no. Working title, “Flakebuster Sequence.”

I’m glad I wrote Nick, because he gave me a great recommendation. He suggested I send his “Stage 7” message next, which I called the “Mr. America” technique in my email earlier today.

I’ll wait a couple days and then do exactly as Nick says, and maybe even report on the results of it.

But by the time that happens, it will be too late for you, at least if you’re looking to get Nick’s Ghostbuster Sequence (v2.0!) before the price doubles, today at 8pm EST.

Yes, you will still be able to buy Ghostbuster Sequence next week. But why spend more? And why wait? Mañana, mañana, mañana…

Ghostbuster Sequence is a set of copy-and-paste messages that can be worth a pirate ship’s worth of gold bullion to you, starting right now. If you wanna get the lot today before the price goes up forever, here’s where to go:

https://bejakovic.com/ghostbuster

P.S. If you do get it before the deadline, forward me your receipt. I will personally send you a bonus of equal real-world value, My Secret of the Magi. It sells for $54 on my site right now, and tells you the biggest secret I’ve learned about opening up (not following up on) conversations that lead to business partnerships.