The past few days, I’ve been telling you about Nick Bandy’s system for reactivating leads and deals that have gone silent, called Ghostbuster Sequence.
If you open up Ghostbuster Sequence, you might find yourself confused by the unfamiliar follow-up jargon. I don’t want you to be confused. I really don’t. So let me give you a glossary that defines some of the terms you’ll see inside:
Stage 1: Conversations that have been dead for 2 weeks or more. For conversations like this, send Nick’s “Stage 1” message and proceed to Stage 2.
Stage 2: Conversations that have been dead for less than 2 weeks. In Princess Bride terms, these are “mostly dead” conversations. There’s a big difference between “mostly dead” and “all dead.”
Meme Warfare: A strategic graphical assault on your dead (or mostly dead) prospect, designed to get them to crack a smile and make it easy for them to reply.
The “Jim Camp Nuclear Option”: A 7-word message to send prospects after multiple previous followups have failed to produce a response. (Nick attributes this message to marketer Travis Sago. I happen to know it goes back to negotiation coach Jim Camp.) Says Nick, “It works TOO well.”
The “Negative Reply Pivot”: A message to send high-value prospects who explicitly tell you “NO.”
Educated assumptions: Statements to send your dead (or mostly dead) prospects that break the pattern of constant follow-up questions.
“Mr. America” technique: Nick doesn’t call it this inside his Ghostbuster Sequence. Instead, he calls it “Stage 7.”
I think my name is distinctly better. It comes from the following story from the book Mr. America, about health publisher Bernarr MacFadden:
“With his marriage to Mary officially over, Macfadden had captured headlines by taking a new bride. Johnnie Lee McKinney was a forty-four-year-old health lecturer and former interior designer when she met the seventy-nine-year-old publisher — a sturdy, vivacious blond Texas beauty molded in Macfadden’s preferred silhouette. Theirs was a whirlwind courtship. He attended one of her talks in Manhattan, then hounded her into a lunch date at the New York Athletic Club. After a wholesome meal, the two proceeded to Johnnie Lee’s apartment, where the vigorously amorous Macfadden demonstrated his usual distaste for small talk by unzipping his trousers to reveal what Johnnie Lee called ‘the most exquisite sex organ I had ever seen on a man.’ Johnnie Lee declined her date’s unspoken offer — as well as his shouted proposal to marry her immediately—” though she did end up marrying MacFadden and his exquisite sex organ within the month.
Maybe you find that story crude. Don’t worry. Nick’s take on this technique is anything but crude. In fact, Nick’s use of this technique is professional and yet effective, and can work not just at the start of a courtship, but after everything else has failed to produce a response.
Nick’s Ghostbuster Sequence goes up in price from $54 to $97 at 8pm EST tonight. If you’d like to get it before then:
https://bejakovic.com/ghostbuster
P.S. If you do get it before the deadline, forward me your receipt. I will personally send you a bonus of equal real-world value, My Secret of the Magi. It sells for $54 on my site right now, and tells you the biggest secret I’ve learned about opening up (not following up on) conversations that lead to business partnerships.