Nick Bandy

People will pay to watch you shut somebody’s mouth

by

I spent last night at a World Cup watch party, watching the final between Spain and Argentina, at the apartment of some screaming Uruguayans.

Turns out, there’s no love lost between Uruguay and Argentina.

“In this apartment,” the host said as the match started, “you can hate Argentina as much as you like.”

Whenever Spain threatened to score, there was loud cheering from my hosts.

Whenever Argentina got the ball, the most common thing I heard from the people around me was “sucio” (dirty), as they shook their heads in disgust.

Spain won the match and the World Cup.

I guess it’s not sporting to kick Argentina now that they’ve lost, but statistically, they did play dirty. 5 yellow cards, 1 red card, and an Argentinian player who started a brawl after the match.

Today, the number one comment I’ve been seeing over and over about this match has been, “Before watching I didn’t even care about who won, but after watching it thank God it was Spain.”

In related news, yesterday I sent an email about a reader I kicked off my list because of a stupid message she wrote me about fellow email marketer Nick Bandy. Like I said yesterday, I don’t want people like her hanging around, and so she’s gone.

Here are some of the replies I got to that email. First, from a proud American:

===

Dude. I am so proud of you for this email.

It was surgical.

– Another proud American.

===

From an unimpressed Englishman:

===

After your auction I briefly joined Nick’s Skool group.

I found him patronising and annoying, and left soon after (unsubbing from his list at the same time).

Would I buy anything of his or get involved in anything he was running? No

TBH I didn’t even know he was American, but I guess that makes sense now.

If the above comments mean I should be removed from your list I will leave it for you to decide.

===

And from intrigued people from all around the world:

“What may be funniest of all (to me, at least) was that my immediate response to that person’s raving against Nick was, ‘I should go check out this Nick guy. He might know what he’s doing!’ 😂“

“Thank you. Subscribed to Nick.”

“Thank you, John! I signed up and joined his Skool group.”

A couple facts:

Yesterday’s email got way more spontaneous response than other emails I’ve sent… probably since the last time I kicked somebody off my list. It also got ZERO unsubscribes, which is uncommon for me.

I wasn’t selling anything in yesterday’s email other than Nick’s optin page. I imagine yesterday’s email was still good for business, long-term because — and here’s the point of today’s email:

People will pay to watch you shut somebody’s mouth.

That’s the inverse of the famous statement by professional wrestling “heel” Gorgeous George, who said, “People will pay to watch somebody shut your mouth.”

Both Gorgeous George’s version and mine are true.

Do with that knowledge what you will.

You can build an entire business out of it, and constantly seek out people you can be in conflict with and prove wrong.

Or, if you find that approach tiring or “sucio,” you can simply use the same underlying fact to justify making a public show when you enforce boundaries, as I did with my email yesterday.

All right, on to business.

Nick Bandy, the email marketer I endorsed and hyped up in yesterday’s email, signed up for my Daily Email Habit service when he launched his own email list last year. After Nick had been emailing for a year, he wrote me to say:

“DEH is the biggest ROI I’ve ever gotten on any course or product I’ve ever purchased. It’s incalculable.”

For more info on this “biggest ROI” investment:

https://bejakovic.com/deh/

Toxic, prejudiced, and “socially and democratic-ly regressive”

by

I’ll pay off that subject line in a second. But first, let me tell you about the great Nick Bandy, who I mentioned in my email yesterday.

Last December, Nick won my “I endorse YOU” auction by bidding $31k, and boy was I lucky Nick was the one who won.

Because Nick Bandy is GREAT.

Nick works as a fractional CMO for a massive reverse mortgage company. He collects a lot of money for a little bit of work each week ($12k/month for 15 hours/week). That gives him expertise, credibility, and a unique perspective in the direct marketing industry.

Last year, Nick decided to start a personal email list about marketing and online businesses. Using his fractional CMO skills, Nick built out a great cold traffic funnel that pays HIM to add new buyers to his list every day.

On top of that, Nick has since created great courses he’s been selling to his list, like Ghostbuster Sequence, which I’ve promoted repeatedly and which I myself have used to shockingly good result.

And finally, Nick writes great daily emails. I read them pretty much every day, and I think they are funny, clever, and interesting.

Not everybody agrees with me though.

Yesterday, like I said, I sent out my daily email, not about Nick, but mentioning Nick. I got a reply to that from a long-time reader and customer, who wrote me the following block of text:

===

So given Nick Bandy has recently come out in all his socially and democratic-ly regressive Trump (and MAGA aligned) ‘glory’, and given that he is platforming his prejudices and his views in his newsletter now in full stereotype, you might want to mention that in future eulogies. I understand he paid you a lot of money and you’re kind of stuck with him (and who knows you may genuinely like him), but I certainly won’t buy anything more off him. I did buy one product before he out-ed himself but the internet and marketing is toxic enough without financially enabling that. I am still on his list as I like to ‘know thy enemy’ although most emails now go into a file rather than read (said enemy is a tad predictable after a while). I do realise you’re not selling him in this email but the lucrativeness of your skool group, but the epithet was still promoting him. Maybe that cesspit-corner of the world is lucrative enough, I don’t know, but no promise nor amount of money is worth that.

===

Ok. so let me address this reader’s comment step-by-step.

First, Nick is American, and from what I can tell, he is happy and even proud to be American.

He recently hammed up his patriotism around the Fourth of July, including putting a “Proudly made in America 🇺🇸” line into his email signature and calling his promo the “Freelance Freedom Jubilee.”

I personally found it funny and even wrote Nick to say so, but again, I like Nick and his emails.

Second, as for Nick being a Trump and MAGA supporter, that was news to me.

Not that Nick is or is not pro-Trump — I have no idea either way. It’s just not something I’ve ever seen in his emails or heard him talk about anywhere else.

In fact, I just searched for both “MAGA” and “Trump” in Nick’s emails and Skool group. I found four mentions in total. Here’s the most recent and relevant one, and the only one that was anything more than a passing comment or third-party rant:

===

I woke up at 4 am for this appointment SOLELY to get the “Trump” passport.

It’s only available in DC, and only available for in-person appointments.

But I put “Trump” in quotation marks because to me, it’s a semiquincentennial passport. It’s not a “Trump” passport unless you think one picture of Donald Trump among dozens of pages makes it a “Trump” passport. By that logic, it’s also a “Mount Rushmore” passport because there’s one page with Mount Rushmore.

It’s also a “Nick Bandy” passport, since there’s a big picture of ME inside it, too.

People see what they want to see.

===

Nick’s final line leads into my final point about my reader’s comment above.

People see what they want to see, and most often, that’s a reflection of their own mental state.

Like I said, that reader who wrote me yesterday has been on my list for years, and has replied to dozens of my emails in the past.

One time, after I wrote an email casually mentioning Ben Settle, she replied with a 562-word response, calling Ben a “toxic, insulting, method-acting control jerk.”

Now the same reader is calling Nick toxic, prejudiced, and “socially and democratic-ly regressive.”

You can draw your own conclusions.

My conclusion is that this reader is the toxic, prejudiced, and socially and democratically regressive one.

I mean, if you go around saying nasty stuff about people based only on your own whims, what is that but toxic?

If you assume that anybody who is patriotic must also be pro-Trump, what is that but prejudiced?

And if you think that everybody who doesn’t agree with you is your enemy, what is that but “socially and democratically regressive”?

Anyways, that long-time reader is not a long-time reader any more. I’ve unsubscribed her from my list and banned her from my Skool group. I don’t want people like her hanging around.

As for Nick, like I said, the guy is great. GREAT. I endorse Nick Bandy, wholeheartedly.

Yes, that’s because Nick won my auction. It’s also because I genuinely believe everything I’ve written in this email about Nick’s emails, courses, and marketing expertise. Plus I like the guy personally.

If you want to get on Nick’s list so you can be shocked by his funny, relevant, and patriotic emails — “Proudly made in America 🇺🇸” — then here’s where to go:

https://nickbandy.com/

Looking for two Daily Email House partners

by

I’ve got a free Skool group called Daily Email House.

It recently crossed 500 members.

Last winter, I ran an auction in the group and the winning bid (by the “Fractional CMO Whisperer,” Nick Bandy) came in at $31k.

I am now looking for two partners for Daily Email House, to help me run the group and to share in the profits.

If you are interested, you can find more details here:

https://www.skool.com/daily-email-house/looking-for-two-daily-email-house-partners

A non-zero amount of sales

by

This morning, I woke up to a ThriveCart sale notification.

“What’s this?” I said. I ripped it open like Dudley Dursley ripping open his 36 Christmas presents.

The notification revealed its secrets, and told me the new sale I made:

===

Emails That Did Well – $79

===

“Emails that did well” is an offer made earlier this week, in one email only.

After I made that offer and sent that email, I got a reply from expert email marketer and superior fractional CMO Nick “Jolly” Bandy, who wrote:

“Actually laughing my ass off reading this. So you are selling the SAME bonus stack as last week… without the main offer…for the same amount of money…and this will most likely make a non-zero amount of sales.”

Yes, it’s pretty much like Nick says, minus the laughing.

I first offered “Emails That Did Well,” plus all the free bonuses eventually included with it, as free bonuses to an affiliate offer.

After the affiliate offer closed, I offered the same bonuses for $79, which happened to be the price of the affiliate offer.

And I made a non-zero amount of sales as a result. As for how non-zero?

That’s for me to know and you to find out, at least if you have gotten yourself access to my Emails That Did Well document.

But before I send you to a page that outlines all the details of that offer and possibly entices you to buy it, a bit of marketing insight:

The first email I ever wrote to my list on the topic of positioning came in 2020.

In that email, I compared your positioning to a spear, which needs to have a very small and very sharp point, in order to pierce your prospect’s thick defenses (his skull) and lodge in the soft gray matter inside.

The thing is, if you fuse together several very small and very sharp points, they lose their “very small” and “very sharp” qualities.

Your positioning becomes less like a spear, small and sharp, and instead becomes more like an iron, flat and heavy.

An iron will hurt somebody if you throw it at their head, but it won’t pierce anything or create any kind of new understanding.

In short, positioning is not additive. A plus B plus C is not always greater than A alone, and often it is less.

That’s why a non-zero amount of people have taken me up on the Emails That Did Well offer.

If you’d like to get that offer, so you can find out how well that email has done so far, and to keep track of my other successful emails, now and in the future, here are the full details:

https://bejakovic.com/announcing-emails-that-did-well/

Talking to any prospects?

by

Last Thursday, I sent out an email asking readers if they want a free advertorial for their ecom brand.

I got several handfuls of responses.

Some weren’t a fit.

Some are ongoing conversations.

And some I replied to in turn, asking for a bit more info… and I NEVER EVER HEARD BACK.

Is it because they hate me?

Or they disqualified themselves?

Or they lost interest in my offer?

Or because it was the weekend?

Or because their car broke down… or their kitchen flooded… or their kid got sick… or something good was on TV… or they had bigger priorities with work, family, friends, or their Creator?

I have no idea.

But I do know that tomorrow, Tuesday, I will do what I’ve been doing every Tuesday for a few months now, with great effect.

I’ll open up a spreadsheet where I track all ongoing conversations with prospects — whether for list swaps, or affiliate deals, or interviews, or auctions, or more recently, advertorials — and I will follow up with everyone who has dropped off.

Following up with prospects used to be a chore on the order of getting on my knees and scrubbing the floors with a dirty rag soaked in filthy water.

These days, following up is a chore on the order of pressing a few buttons on my phone to tell the Roomba to get to work.

A part of the reason was that spreadsheet I created, and that calendar reminder that goes off every Tuesday and Thursday, which tells me it’s time to follow up.

The other part of the reason is that I have a set of ready-made followup messages.

I don’t have to think, be creative, second-guess myself, anything.

I just copy and paste.

That set of ready-made followup messages comes from Nick Bandy’s Ghostbuster Sequence. I highly recommend this little guide. I use it every week. It works like magic. And it makes my life much easier.

Ghostbuster Sequence currently sells for $97. To mark Memorial Day, Nick is generously continuing to make Ghostbuster Sequence available for $97 until 10pm EST tonight, at which point the price will more than double, to $197.

So are you talking to any prospects?

I guarantee some of them will drop off. Who knows why? What I do know is that you can reanimate almost all those conversations, and that at least some will turn into deals.

If you want to make your job easier and your success greater, I highly recommend Nick’s Ghostbuster Sequence. To get it before the price doubles:

https://bejakovic.com/ghostbuster

[T-minus-3] Commercial from the Mediterranean Sea

by

Fair warning:

This email is a commercial, coming to you from a sailboat in the Mediterranean, with zero secret tactical info, and the only intended goal of hyping myself up a bit.

The reason for this:

Like I said, I’m currently on a boat, somewhere on the coast of the Peloponnese peninsula, with a few friends.

The evening is warm, the sea is calm, the Germans on the next boat over are playing some dice game while my friends chatter quietly in Hungarian.

Frankly it’s very nice. Yet I’m still trying to squeeze in an email.

Because of the circumstances, I want to be quick, and so I will simply share a nice testimonial, one of the top ones I’ve gotten in the past year.

This testimonial comes from Nick “Jet Set” Bandy.

Nick, as you might know, works as a fractional CMO, and makes a nice $12k/month for a modest 15 hours a week of various and interesting marketing work. He also writes pretty fantastic daily emails, and sell pretty fantastic offers to his email list.

And that’s when he’s not doing commisson-only deals with local businesses that have customer datbases of 10s of thousands of names, and offers in the 10s of thousands of dollars…

… and of course, when he’s not jetsetting with his wife and baby around the world, as he is doing now in Japan.

Nick recently went through one of my courses. That prompted him to write me unbidden:

===

Hey man just wanted to say that your stuff is incredible. I’ve been purposefully not consuming courses for the past few months and just got around to going through a handful of yours. Also grabbed 10 Commandments of Con Men et al to read on our trip.

There are only a handful of people whose products I can go through and say “I couldn’t have prompted Claude to come up with this” and you’re one of them.

===

I’m glad I can still be better than AI, even when prompted by somebody clever and skilled like Nick.

I could link to one of my expensive courses here, hoping that you will buy it.

Instead, I’ll suggest you grab a copy of my 10 Commandments of Con Men et al. book.

It’s only 5 bucks on Amazon, and whether you’re going on a trip or staying at home, I suspect you might find it incredible if you give it a quick read. Here’s the link:

https://bejakovic.com/new10commandments

SICTFOY: Last call for Ghostbuster Sequence

by

This is the last email I’m sending to promote Nick Bandy’s Ghostbuster Sequence before the price doubles.

I was gonna be clever and use as my subject line Nick’s nuclear option followup, which Nick says works “TOO well,” a 7-word message that ultimately goes back to negotiation coach Jim Camp.

Fortunately, I caught myself in time.

If you wanna find out what Jim Camp’s 7-word message is, you can try to guess what SICTFOY could possibly stand for.

Or you can simply get the entire Ghostbuster Sequence, in which case it makes sense to act immediately, so you don’t have to pay double what everybody else will be paying, starting a few hours from now.

Speaking of Jim Camp, here’s an inspirational message I heard him deliver once:

“When someone says no, that’s just no for now. It’s not over until we want it to be.”

If you wanna get Ghostbuster Sequence, and reanimate “mostly dead” or even “all dead” conversations, and get more clients and do more deals, starting with what you’ve already got, and not take silence for a “no,” or a “no” as the end, then here’s where to get your fix:

https://bejakovic.com/ghostbuster

P.S. If you do get it before the deadline, forward me your receipt. I will personally send you a bonus of equal real-world value, my Secret of the Magi. It sells for $54 on my site right now, and tells you the biggest secret I’ve learned about opening up (not following up on) conversations that lead to business partnerships.

Flakebuster

by

A couple weeks ago, I wrote an email with the subject line “Nasty followup.”

That was about a potential auction partner who was stringing me along. He kept pushing off the test for our potential auction, first to next week, then the week after that.

I sent that potential auction partner a slightly snarky message, hence the “Nasty followup” subject line.

My potential auction partner didn’t get offended at my slightly snarky message. He replied to me in a cheerful way. But once again, he told me to push off our auction test until the end of what is now last month.

At the end of last month, I followed up with him again.

At this point, he didn’t reply any more. A few days later, I followed up again. He still didn’t reply.

And then last night, I was going through Nick Bandy’s Ghostbuster Sequence v2.0, which Nick just rolled out yesterday to existing buyers.

Of course v2.0 is bigger than v1.0, but I was genuinely impressed by how cool of a product it is now.

Nick includes some sample case studies in the back. I picked out a message from one of those case studies and sent it to my mostly dead potential auction partner.

And you know what?

After two+ weeks of silence, the dude got back to me! Amazing! Exciting! Incredible! He wrote me to say:

“Hey buddy! Let’s do next month?”

… in other words, more flakiness, more maybe, more mañana.

I’m telling you this for two reasons:

1) I wanna be transparent about the realities of 1-1 follow-up.

Sometimes you send one message after months, and the deal gets immediately and magically done. Ch-ching!

Other times, like here, you get somebody who is a flake to keep stringing you along. But if it’s a partnership worth tens or hundreds of thousands of dollars (as this has the potential to be), it warrants at least sending some messages to push it along or to find out for sure it will never happen.

2) After I got the “Let’s do next month?” reply, I sent Nick Bandy a message. I told Nick his next offer should be about converting people who keep saying “maybe” into people who tell you a clear yes/no. Working title, “Flakebuster Sequence.”

I’m glad I wrote Nick, because he gave me a great recommendation. He suggested I send his “Stage 7” message next, which I called the “Mr. America” technique in my email earlier today.

I’ll wait a couple days and then do exactly as Nick says, and maybe even report on the results of it.

But by the time that happens, it will be too late for you, at least if you’re looking to get Nick’s Ghostbuster Sequence (v2.0!) before the price doubles, today at 8pm EST.

Yes, you will still be able to buy Ghostbuster Sequence next week. But why spend more? And why wait? Mañana, mañana, mañana…

Ghostbuster Sequence is a set of copy-and-paste messages that can be worth a pirate ship’s worth of gold bullion to you, starting right now. If you wanna get the lot today before the price goes up forever, here’s where to go:

https://bejakovic.com/ghostbuster

P.S. If you do get it before the deadline, forward me your receipt. I will personally send you a bonus of equal real-world value, My Secret of the Magi. It sells for $54 on my site right now, and tells you the biggest secret I’ve learned about opening up (not following up on) conversations that lead to business partnerships.

Glossary of 1-1 follow up

by

The past few days, I’ve been telling you about Nick Bandy’s system for reactivating leads and deals that have gone silent, called Ghostbuster Sequence.

If you open up Ghostbuster Sequence, you might find yourself confused by the unfamiliar follow-up jargon. I don’t want you to be confused. I really don’t. So let me give you a glossary that defines some of the terms you’ll see inside:

Stage 1: Conversations that have been dead for 2 weeks or more. For conversations like this, send Nick’s “Stage 1” message and proceed to Stage 2.

Stage 2: Conversations that have been dead for less than 2 weeks. In Princess Bride terms, these are “mostly dead” conversations. There’s a big difference between “mostly dead” and “all dead.”

Meme Warfare: A strategic graphical assault on your dead (or mostly dead) prospect, designed to get them to crack a smile and make it easy for them to reply.

The “Jim Camp Nuclear Option”: A 7-word message to send prospects after multiple previous followups have failed to produce a response. (Nick attributes this message to marketer Travis Sago. I happen to know it goes back to negotiation coach Jim Camp.) Says Nick, “It works TOO well.”

The “Negative Reply Pivot”: A message to send high-value prospects who explicitly tell you “NO.”

Educated assumptions: Statements to send your dead (or mostly dead) prospects that break the pattern of constant follow-up questions.

“Mr. America” technique: Nick doesn’t call it this inside his Ghostbuster Sequence. Instead, he calls it “Stage 7.”

I think my name is distinctly better. It comes from the following story from the book Mr. America, about health publisher Bernarr MacFadden:

“With his marriage to Mary officially over, Macfadden had captured headlines by taking a new bride. Johnnie Lee McKinney was a forty-four-year-old health lecturer and former interior designer when she met the seventy-nine-year-old publisher — a sturdy, vivacious blond Texas beauty molded in Macfadden’s preferred silhouette. Theirs was a whirlwind courtship. He attended one of her talks in Manhattan, then hounded her into a lunch date at the New York Athletic Club. After a wholesome meal, the two proceeded to Johnnie Lee’s apartment, where the vigorously amorous Macfadden demonstrated his usual distaste for small talk by unzipping his trousers to reveal what Johnnie Lee called ‘the most exquisite sex organ I had ever seen on a man.’ Johnnie Lee declined her date’s unspoken offer — as well as his shouted proposal to marry her immediately—” though she did end up marrying MacFadden and his exquisite sex organ within the month.

Maybe you find that story crude. Don’t worry. Nick’s take on this technique is anything but crude. In fact, Nick’s use of this technique is professional and yet effective, and can work not just at the start of a courtship, but after everything else has failed to produce a response.

Nick’s Ghostbuster Sequence goes up in price from $54 to $97 at 8pm EST tonight. If you’d like to get it before then:

https://bejakovic.com/ghostbuster

P.S. If you do get it before the deadline, forward me your receipt. I will personally send you a bonus of equal real-world value, My Secret of the Magi. It sells for $54 on my site right now, and tells you the biggest secret I’ve learned about opening up (not following up on) conversations that lead to business partnerships.

How long will it take me to pay back Nick Bandy?

by

Last December, I ran an auction in my Daily Email House community. The offer on auction was my endorsement and promotion, as much of it as needed to pay back the winner the entire winning bid.

The winning bidder in that auction turned out to be Nick Bandy.

The winning bid turned out to be $31k.

I got very lucky with Nick being the winner of the auction:

Nick already has a sizable email list. He’s got an automated way of growing that list with new subscribers every day. He writes great daily emails. He’s got a suite of info products. He’s got personal authority in the form of his day job as a fractional CMO at a reverse mortgage company. Plus he’s kind of a cool guy, who tends to spend much of the day in his bathrobe.

And yet, since December, you haven’t heard me endorsing or promoting Nick all that much.

Since December, what Nick and I have been doing together has all been behind the scenes.

In case you’ve got an email list yourself, what I’m about to say can be valuable to you:

If you wanna make good money from your list, and if that list is not tens of thousands or or hundreds of thousands of subscribers strong, it’s unlikely you will get to where you want to go without higher-priced offers, meaning at least something that sells for $500+, and preferably for $1k or more.

I told Nick that. He agreed. And so we’ve been working on one or more high-ticket offers he can sell, that match his experience, skills, and taste.

Progress has been slowed by the fact that Nick has many other lucrative and attractive things to do.

There’s his steady fractional CMO gig.

There are his personal obligations like his daily emails and Skool community.

And then there are exciting side projects like partnerships he recently finagled with a local roofing business (database of 30,000 customers and 100,000 leads)… a YouTuber with 300k subscribers… a skydiving business with a 30k+ customer list… and more.

I’m telling you all this because Nick is currently in the middle of a price increase promo for one of his offers, Ghostbuster Sequence.

If you do anything online — client work, or you have your own email list, or you have a personal brand — I recommend to you to get Ghostbuster Sequence.

Not because I have to pay Nick back $31k.

Ghostbuster Sequence sells for $54 right now. At that price, it would take a ridiculous number of sales for me to pay Nick back.

Instead, I’m recommending Ghostbuster Sequence because of its fundamental value.

Ghostbuster Sequence gives you a simple, easy, and effective system for doing followup, which is a success-multiplier habit that everybody pays lip service, to but that almost nobody teaches or gives practical recommendations on.

Following up means you can get way more out of way less — whether that’s leads, referrals, potential partnerships, etc.

Following up was instrumental in Nick’s own success, both back when he hunted for clients and today, when he’s interested in partnerships like the ones I listed above.

Nick has written down his followup system inside Ghostbuster Sequence, for you to use as-is.

Like I said, Ghostbuster Sequence currently sells for $54, but, in part due to my instigation, Nick is raising the price to $97 tomorrow, Thursday, at 10pm EST.

If you get it before then, you save yourself some money. You have a chance to put it to work sooner rather than later. Plus, you get a free bonus that sells for $54 on my site right now:

Secret of the Magi, which tells you the biggest lesson I’ve learned about how to open up cold conversations that lead to business partnerships, whether client work, or JV deals, or sponsorships.

For all that, here’s where to go, before the opportunity disappears:

https://bejakovic.com/ghostbuster