Last Thursday, I sent out an email asking readers if they want a free advertorial for their ecom brand.
I got several handfuls of responses.
Some weren’t a fit.
Some are ongoing conversations.
And some I replied to in turn, asking for a bit more info… and I NEVER EVER HEARD BACK.
Is it because they hate me?
Or they disqualified themselves?
Or they lost interest in my offer?
Or because it was the weekend?
Or because their car broke down… or their kitchen flooded… or their kid got sick… or something good was on TV… or they had bigger priorities with work, family, friends, or their Creator?
I have no idea.
But I do know that tomorrow, Tuesday, I will do what I’ve been doing every Tuesday for a few months now, with great effect.
I’ll open up a spreadsheet where I track all ongoing conversations with prospects — whether for list swaps, or affiliate deals, or interviews, or auctions, or more recently, advertorials — and I will follow up with everyone who has dropped off.
Following up with prospects used to be a chore on the order of getting on my knees and scrubbing the floors with a dirty rag soaked in filthy water.
These days, following up is a chore on the order of pressing a few buttons on my phone to tell the Roomba to get to work.
A part of the reason was that spreadsheet I created, and that calendar reminder that goes off every Tuesday and Thursday, which tells me it’s time to follow up.
The other part of the reason is that I have a set of ready-made followup messages.
I don’t have to think, be creative, second-guess myself, anything.
I just copy and paste.
That set of ready-made followup messages comes from Nick Bandy’s Ghostbuster Sequence. I highly recommend this little guide. I use it every week. It works like magic. And it makes my life much easier.
Ghostbuster Sequence currently sells for $97. To mark Memorial Day, Nick is generously continuing to make Ghostbuster Sequence available for $97 until 10pm EST tonight, at which point the price will more than double, to $197.
So are you talking to any prospects?
I guarantee some of them will drop off. Who knows why? What I do know is that you can reanimate almost all those conversations, and that at least some will turn into deals.
If you want to make your job easier and your success greater, I highly recommend Nick’s Ghostbuster Sequence. To get it before the price doubles: