Monetization

3x Monetization Case Study (plus an offer)

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On Tuesday evening, I fixed my hair, rearranged all the lamps in my apartment to point at me and light me up, and went live on Zoom to talk about:

“How I helped a list owner go from $2.2k per month from his list to regular 6k+ months”

Fortunately, I remembered to hit record, and so the priceless and rare gems of advice that I shared on this live presentation will not be lost like teardrops in the rain.

Earlier today, I posted the recording of Tuesday’s presentation, along with a nicely edited transcript, inside my Daily Email House community.

You can find the 3x Monetization Case Study here:

3x Monetization Case Study

Also, if you have an email list and you want to pull out another $3k-$5k from your list every month, here’s my offer to you, the same deal I made the list owner in the case study above:

* We work together for a year

* We determine a baseline based on your average earnings from your list over the past 3 months, and everything up to and including that baseline is yours each month

* Anything over the baseline we split it 75/25, with 75% going to you and 25% going to me

* A $3,100 one-time fee to get started

* After the year is up, you don’t owe me anything, and you get to keep 100% of your email revenue

If you’re interested, reply to this email and we can chat to see if I could be a good fit to help you pull out more money from your list.

[24h and 13 ms] Last call for monetization live presentation

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Maybe you’ve heard the news:

Days are longer now.

I found out about this today via the little TV screen in the elevator of my building.

That little TV screen is constantly piping in the latest earth-shattering news. Among them is the fact that, as per NASA scientists, the Earth is now spinning more slowly than it has in the past, leading to longer days (meaning, longer than 24 hours).

NASA’s scientists blame it on climate change, which they say has moved some of the Earth’s mass from the poles (ice) to the equator (water and sea turtles).

I say… maybe. Maybe. I have other ideas, but that’s a topic for another newsletter.

In any case, these same NASA scientists have calculated just how much longer days are now.

They have found that it adds up to a whopping 13 milliseconds.

Hold on to that number for a moment, while I tell you another bit of earth-shattering news:

Tomorrow at 8pm CET/2pm EST/11am PST, I will hold my “3x Monetization Case Study” live presentation.

I will share some of the main pieces of advice I’ve been giving to a list owner earlier this year that allowed him to go from making $2.2k from his email list on average… to regular $6k+ months.

What you are reading now is the last email I will send before tomorrow’s presentation.

If you’re counting on still having time to sign up, and if you’re even feeling rich because you now know you have an extra 13 milliseconds to waste before the deadline… all I can tell you is, time flies, and life gets in the way.

If you have an email list, the ideas I will be sharing tomorrow might make a big difference for you in how much money you pull out from your list every month.

I am making this presentation free, because I am ultimately looking for more good people to work with in the same way that I’ve worked with the dude whose case study I am building this presentation around.

If you’d like to join me tomorrow, best sign up now. Here’s where to go:

https://bejakovic.com/monetization-case-study​

 

Next Tuesday: Free list monetization presentation

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Next Tuesday, November 3, at 8pm CET/2pm EST/11am PST, I will put on a live presentation about list monetization.

I could talk about monetization abstractly, but I prefer to give you specific advice that I know to work.

As I’ve been croaking about for the past few weeks, this year I’ve helped a list owner go from making $2,200 per month from his list to regularly making 6k+ per month. (There’s no reason why he cannot go higher still, but you gotta start somewhere.)

During this presentation, I’ll go over the most important and interesting advice I gave this dude, which led to actual money money money.

Tuesday’s presentation will be free. If you’d like to attend, you can sign up at the link below. I hope you will be there. It won’t be the same without you:

https://bejakovic.com/monetization-case-study

Father devastated by 9yo son’s lack of monetization

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Have you heard the latest news about the “devastated father who says his 9-year-old son spent $118k on YouTube ads?”

The story broke yesterday. The events apparently happened over the past month. The background:

1. Last year, the kid started a YouTube channel streaming himself playing Minecraft, called Mighty Mike Plays.

2. Ever since, Mighty Mike uploaded a bunch of videos, but he wasn’t getting any views. He complained to dad.

3. Dad had a bright idea, and guided his son through a small $20 ad campaign to get some YouTube views.

4. Dad used his company card to fund this (it’s hard to tell if the dad is a moron or a criminal, and the article I read doesn’t say).

5. A few days ago, dad got called into his boss’s office. “What is this series of charges on the company card, totaling $118k?”

6. Turns out the Mighty Mike had kept running ads on YouTube, using dad’s company card, to the tune of $118k.

7. Two days ago, Mighty Mike posted on YouTube, “I’m in big trouble.”

8. Yesterday, Mike’s dad posted a video on the Mighty Mike Plays channel, explaining how it all went down. He also says it is yet not sure if he will be able to will keep his job or if he will have to repay the money. (Like I said, it’s not clear if he’s a moron or a criminal.)

Assuming that this isn’t just all made up by AI or by clickfarming scammers in some far-off land, it’s a wild story.

The best part is that I went to check the Mighty Mike Plays channel.

It currently stands at 39k subs, meaning that Mike apparently paid about $3 per YouTube subscriber.

I also checked the channel’s videos. The the top few videos are in the 200k views range, and the rest steeply drop off.

Adding it all up, I figure that Mighty Mike’s Minecraft streams didn’t get more than 1M views in total.

I’m not sure if Mike could monetize his channel (I’m guessing not, since he’s a minor, but I don’t know YouTube).

If he could, then according to my AI monkey’s best estimates, his 1M YouTube views, resulting from his $118k ad spend, would have netted him between $2k and $5k.

My takeaway for you is simply, if you think a bigger audience will solve all your problems, it won’t.

That’s not to say that you don’t need a certain size of audience to make a certain amount of money.

But you also need ways to monetize that audience.

Earlier today, I prepared a list of 10 ways to better monetize an email list of 3k+ subscribers. This list is based on things I’ve personally done to monetize my list, and the work I’ve done with consulting clients who I’ve helped to make more money from their email list.

This list won’t be useful to you if you don’t have a list of at least 3k subscribers. If you do, and if you’d like the list, hit reply and I’ll get it to you.

help

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Maybe you can help me?

All day long, I’ve been trying to come up with a sticky way to think about the difference between:

1. A business built on predictable income, where 60% or more of your desired income each month is covered with near certainty on the first of the month, by things like continuity and subscription offers, retainers, regular work with long-term clients, or payments on payment plans, and

2. A business completely lacking predictable income, where close to 0% of your monthly income is certain in advance, and each month is a series of scores or cash grabs, whether that’s launches, promos, or one-off work with new clients.

I’ve been thinking and thinking, pondering and pondering, summer autumn winter spring.

How to present this distinction in a more succinct, immediately understandable way?

My best idea so far is an analogy to two famous makes of car.

I thought to call the first type of business, the business built on predictable income, a “Rolls-Royce business.” That’s coming the famous David Ogilvy headline:

“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”

In other words, even at high speed income, there’s not a lot of noise, stress, or smoke in a Rolls-Royce business. It’s very efficient, comfortable, and even conservative. It’s likely to stick around for a long time, just like Rolls-Royce the company, which has been in business for 120+ years.

The other kind of business, completely lacking in predictable income, I though to call a “DeLorean business.”

DeLorean, you might or might not know. was an 80s sports car, which was only produced for two years. Today it’s only really known because it was used in the “Back to the Future” movies.

DeLorean was flashy with its gull-wing doors and low profile. It was also unreliable, uncomfortable, and ultimately led the company to bankruptcy. As Car and Driver magazine put it:

“Hopping, darting, and corkscrewing motions are not the stuff of confidence.”

I don’t know though.

What do you think of this analogy?

Does it carry the emotional impact I want it to have, if I’m trying to promote the stable and comfortable Rolls-Royce biz at the expense of the flashy and unstable DeLorean biz? Or are the gull-wing doors and the Back to the Future association too positive, and does a DeLorean biz sound too cool to give up?

Please hit reply and let me know what you think. Or let me know if you have a better sticky way to present the difference between a “predictable income biz” and an “uncertain cash grab biz.”

Thanks in advance.

This email is brought to you by ExxonMobil

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Since 1972, ExxonMobil has been putting a tiger in America’s tank. Now, Exxon wants to put a tiger in your online business…

I don’t know what happened, but suddenly I’ve started getting sponsorship offers via my email software.

Apparently, all these brands I’ve never heard of, have no interest in, and do not want to endorse are offering me ~$1 for every click I can drive to their app/free trial/20% off coupon.

No thanks. All my corporate love and loyalty is already reserved for first-comers like Goldman Sachs, TicketMaster, and Exxon. I’ll promote them even without getting paid.

But it did get me thankn’.

I’ve never directly offered classified ads in my newsletter.

I also don’t want to make a thing out of classified ads in general, because I in general don’t want to allow people to think money can buy me (it can’t, not even if you got a lot).

I have a small audience, but a dedicated one, and also one that includes lots of successful business owners and marketers with lots of money.

If you are interested in advertising in my newsletter, hit reply.

I’m curious about what your offer is.

I’m happy to tell you if it could work well to my list, and if not, if it could be tweaked or twisted in some way that could work. And if it can, maybe we can come up with a classified ad deal that’s a win for you, for my readers, and maybe even me.

If list growth is your priority, do not read this email

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It’s Saturday morning as I write this, if you can call 1:22pm morning.

I can call it that, or will call it that, because I went out last evening, had some drinks, and then spent a strange, tossy-turny, dream-oppressed night in bed.

All that’s to say, my brain, which is normally not the fastest and most energetic of my organs, is right now even slower than usual.

In my present state, around 1:18pm, I was unsure what to put into today’s email, or if there will even be an email today.

Fortunately, I checked my own inbox. And there I saw a fresh-off-the-presses email by my online buddy Kieran Drew.

“Hullo,” I said. Because the subject line of Kieran’s email was, “I lost $2,152 this month.”

It’s not a tremendously complicated situation:

Kieran sends out weekly emails to his list. Last month he didn’t make any new offers but just promoted his existing courses. That, plus some sales directly from his welcome sequence and some affiliate sales, made him about $3k.

On the other hand, Kieran’s expenses, including his VA, the ads he’s running, and the software he pays for, added up to over $5k.

Subtract one from the other, carry the zero, get out your red marker, and you get a $2,152 loss for March.

Now here’s the rub, and what made me decide to write an email about this:

Kieran’s audience is north of 250,000 people. His email list alone is close to 30k people.

My point being, if you think that a big list or a big audience will solve all your problems with your online business… well, no.

Kieran has made over $1.5M in the past, mainly from his email list, mainly by doing launches around new offers and promos around existing offers.

From what I understand, he’s gearing up to do so again.

But without new offers and without email-intensive launches and promos, he wound up in the red, thanks to an earnings last month of about $0.10/subscriber.

On the other hand, I recently listened to a case study by marketer Travis Sago, involving some unnamed dude. Said Travis:

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He just went through a transition point in his life, and everything was going wrong. Like Infusionsoft took his list. Like he was coming off a bad relationship.

I remember he was like, “Dude, can you help me?”

I said, “Well, I’m not sure. Come out here.”

I really like the guy. He came out here. He’s got a seven hundred person list.

I’m like, “What I would do is I would mail your list every day, invite them to a phone call, right?”

We came up with an offer for them.

In December, during the Christmas season, he had fifty grand in sales from that seven hundred person list. Now thirty five was collected, about fifteen was on payments.

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50 grand from a 700 person list. That’s $71/subscriber.

Now, I don’t know the behind-the-scenes details of this dude’s business. Plus, not everybody gets somebody like Travis Sago in their corner. Plus plus, it’s often easier to make higher and more impressive earnings per subscriber with a smaller list.

STILL.

Maybe you don’t make $71/subscriber.

Maybe you make $20/subscriber.

Or $10/subscriber.

Or $5/subscriber.

Or just $2/subscriber.

It’s quite doable.

And if you want some help with that, regardless of the size of your audience, come join me inside Daily Email House. that’s my free Skool group, where our collective mission is, “Email daily, make a $1k offer, pay for a house.” Your spot is waiting for you here:

https://bejakovic.com/house

$1 per subscriber?

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Earlier this week, I wrote an email about a 36-hour promo that promises to pay you $2-$6 per subscriber on your list. To which I got a response from a new reader, who wrote:

“If you could even help me get to $1 per subscriber that would be quite valuable to me. Do let me know if this offer can extend to me as well.”

(For a bit of background, this dude has a list of 6k names… of people who are likely to have money to spend… the majority of whom got onto his list by buying a course he sells via Facebook ads.)

For reasons that don’t matter here, I didn’t think the 36-hour promo I was advertising would really fit his situation. I wrote him to tell him so.

Then, like a true salesman, I let the conversation drop and went on with my day.

Except, after a night’s fitful sleep, that bit about “help me get to $1 per subscriber” came back to me.

I realized I’m pretty confident I can help this guy get to making at least $1 per subscriber — $6k per month — from his list. Maybe more. I wrote to tell him so.

The upshot is we’ll get on a call tomorrow, and talk, and see if it makes sense for us to work together to make that $1 per subscriber happen.

And then, like a true salesman, I let this whole topic drop and went on with my day.

Except, after another night’s fitful sleep, the slow and creaky wheels of my mind started turning, and turning, and turning. Eventually, a drop of thought dripped out.

Maybe, I thought, maybe other people on my list are in this same situation and could also use my help?

Let me find out:

If you have an email list of at least 2000 names, but you’re not making $1 per subscriber per month, maybe I can help you get there.

Or if you are making more than $1 per subscriber per month, maybe I help you add in another $1 or $2 or $3 to that.

In case you’re interested, hit reply. Tell me a bit about yourself and your list. And we can talk in more detail.

What’s the name of your highest LTV customer?

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I’m a bit strapped for time today, dealing with the Wrath of God in the form of another family crisis.

As a result, it’s late in the day — almost 10pm my time — and I still haven’t written my daily email.

So let me send out an email I have been meaning to send out for a while:

Who is your highest LTV customer?

I’m not asking for a psychological profile or demographic description.

I’m asking for a specific name.

You don’t have to tell me.

But you should know it yourself.

If you do know, reach out to that person today.

(I did it myself, just this morning.)

Start a conversation.

Find out what they’ve been up to lately.

Ideally, get them on a call and just listen.

I promise:

You will be enlightened. You will come out of it with new offer ideas. You will feel better about what you do (surprisingly important, particularly if you sell something vaporous like I do, magic spells that make money appear out of thin air).

And what if you don’t know the name of your highest LTV customer?

Then find out.

In case you use ThriveCart, like I do, but you don’t know the name of your highest LTV customer, I can help you out.

Reply to this email, and I’ll send you a Google Sheets spreadsheet you can clone and drop your ThriveCart transactions in, which will calculate per-customer LTV for you.

And now, back to the Wrath of God.

$13k of existing, hidden demand

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Today, first I got a self-serving testimonial to put in front of you, and then I will tell you something possibly illuminating, which that testimonial is proof of.

Over the past couple months, I’ve been helping several folks repackage their non-selling “coaching” into a sexy, specific, sellable $1k+ offer.

One person I’ve been helping is “Rebelpreneur” Gasper Crepinsek.

I started worked with Gasper on this back in mid-December. Over the following few weeks, Gasper’s offer gradually came together, and he put it in front of his audience. He DM’ed me last week with an update of results so far:

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On a separate note:

We sold $13K+ with the first launch of this new offer. Not all cash collected (some split into payment plan).

Which is a great result by itself. And feel free to use it in your marketing.

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Now as promised, here’s the possibly illuminating thing that Gasper’s testimonial is proof of:

I was privy to Gasper’s launch emails. He sent out 3-4 emails to his list, basically telling people the outcome of his $1k+ offer, with various levels of detail of how that outcome will be reached, from “no detail” to “quite a bit of detail.”

The key being, Gasper was not “creating demand” through subtle and patient marketing.

Rather, he was simply tapping into existing demand, by basically asking people if they want what he has to sell.

In his case, that existing demand turned out to be worth $13k this month, and will almost certainly be worth more $k next month, when he reopens his offer.

The same is very likely true of you.

If you have a small but dedicated audience, you have untapped demand on there.

There are people on your list right now who are open to buying — or are even actively looking to buy — from somebody who can help them solve their problems.

Those people will buy from somebody. Maybe not today. Maybe next week, or next month. But that demand will go somewhere.

Point being:

If you put together a sexy offer, that somebody can be you.

As I’ve done with Gasper, I’ll be working with a few more people in February to help them repackage “coaching” into a $1k+ offer.

Would you like to use your knowledge and skill to help people in your audience get results?

Would you like to have a $1k+ offer, which you can sell 3-5 times a month, and which you can deliver in 6 or fewer hours to start, and in less and less time with each subsequent sale?

Would you like my help in getting there?

If you would, hit reply, and let’s see if I’m a good fit to get you results.