It’s Saturday morning as I write this, if you can call 1:22pm morning.
I can call it that, or will call it that, because I went out last evening, had some drinks, and then spent a strange, tossy-turny, dream-oppressed night in bed.
All that’s to say, my brain, which is normally not the fastest and most energetic of my organs, is right now even slower than usual.
In my present state, around 1:18pm, I was unsure what to put into today’s email, or if there will even be an email today.
Fortunately, I checked my own inbox. And there I saw a fresh-off-the-presses email by my online buddy Kieran Drew.
“Hullo,” I said. Because the subject line of Kieran’s email was, “I lost $2,152 this month.”
It’s not a tremendously complicated situation:
Kieran sends out weekly emails to his list. Last month he didn’t make any new offers but just promoted his existing courses. That, plus some sales directly from his welcome sequence and some affiliate sales, made him about $3k.
On the other hand, Kieran’s expenses, including his VA, the ads he’s running, and the software he pays for, added up to over $5k.
Subtract one from the other, carry the zero, get out your red marker, and you get a $2,152 loss for March.
Now here’s the rub, and what made me decide to write an email about this:
Kieran’s audience is north of 250,000 people. His email list alone is close to 30k people.
My point being, if you think that a big list or a big audience will solve all your problems with your online business… well, no.
Kieran has made over $1.5M in the past, mainly from his email list, mainly by doing launches around new offers and promos around existing offers.
From what I understand, he’s gearing up to do so again.
But without new offers and without email-intensive launches and promos, he wound up in the red, thanks to an earnings last month of about $0.10/subscriber.
On the other hand, I recently listened to a case study by marketer Travis Sago, involving some unnamed dude. Said Travis:
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He just went through a transition point in his life, and everything was going wrong. Like Infusionsoft took his list. Like he was coming off a bad relationship.
I remember he was like, “Dude, can you help me?”
I said, “Well, I’m not sure. Come out here.”
I really like the guy. He came out here. He’s got a seven hundred person list.
I’m like, “What I would do is I would mail your list every day, invite them to a phone call, right?”
We came up with an offer for them.
In December, during the Christmas season, he had fifty grand in sales from that seven hundred person list. Now thirty five was collected, about fifteen was on payments.
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50 grand from a 700 person list. That’s $71/subscriber.
Now, I don’t know the behind-the-scenes details of this dude’s business. Plus, not everybody gets somebody like Travis Sago in their corner. Plus plus, it’s often easier to make higher and more impressive earnings per subscriber with a smaller list.
STILL.
Maybe you don’t make $71/subscriber.
Maybe you make $20/subscriber.
Or $10/subscriber.
Or $5/subscriber.
Or just $2/subscriber.
It’s quite doable.
And if you want some help with that, regardless of the size of your audience, come join me inside Daily Email House. that’s my free Skool group, where our collective mission is, “Email daily, make a $1k offer, pay for a house.” Your spot is waiting for you here: