Today I’ve got quite the testimonial to share with you. Please indulge me.
This testimonial comes from a man who has sold 8 million books, and who, through his marketing and copywriting savvy, has gotten his business partner, who is the face of their business together, on 6,000 radio shows and 120 TV appearances, including the Oprah Winfrey Show.
This man’s name is J.Michael Palka. Somehow J.Michael found my “10 Commandments of Con Men, etc.” book. He read the book, and then he wrote me to say:
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John,
I have been writing copy for decades.
I have read, listened to and watch everything available on copywriting.
Probably have 500GB of copywriting material from all the greats and a few from the not so greats.
Your book is right there at the top.
As a master of marketing for over 50 years (my business partner and I sold 8 Million of our own self published books in print), I understand the foundation for marketing is psychology which I have studied for decades.
And your book blew me away.
Why I never heard of it before mystifies me. But the Universe always delivers when the time is right.
I will read it a few more times to get a full grasp of some of the concepts.
Your book is one of 2 books I will always have with me. The other is Breakthrough Advertising by Eugene Schwartz. You could not be in better company.
Thanks for your effort in writing the book. And may you live a long, healthy and fruitful life.
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I feel I should pull out some kind of a clever marketing or psychology lesson to share with you out of all this…
… but can’t I just share a glowing testimonial from time to time?
If you really want a some clever marketing or psychology lessons, I’ve written a book that’s full of that. People who are in the know like this book and recommend it quite highly. If you haven’t read it yet, your copy is waiting for you, right now. Here’s where you can find it: