Last May, I started a waiting list for a group coaching offer I was planning to run.
I promoted the waiting list with a few weeks’ worth of emails.
I hoped to use the waiting list to effortlessly fill 5 spots in the planned group coaching program.
But when I opened up the cart, a grand jumbo total of two people signed up.
I ended up canceling the group coaching program and refunding the two people who had bought.
This meant that, on top of the injury of having spent a few weeks sending emails to promote an offer that went absolutely nowhere, I also had the insult of having to pay Stripe a good amount of money to process the sizeable refunds.
Compare that to this past January.
I also created a waiting list.
I promoted the waiting list with a few weeks’ worth of emails.
I hoped to use the waiting list to effortlessly fill 5 spots in a group coaching program.
And that’s just what happened.
I opened up the cart. And with a couple of emails, I managed to fill the group coaching program. I even had people left over who were knocking on the doors but couldn’t get in.
What was the difference between those two waiting-list promos?
Actually there were lots of differences:
The offers promised in the emails were different… the actual coaching programs were different… the sales processes I used were different… the prices were different — the one that sold out was almost 2x the price of the one that flopped.
All that’s to say:
Are you using a waiting list for an offer right now, and is it giving you some stomach cramps?
Or have you used a waiting list for an offer before, and did it flop like an fish tossed onto the dock?
If so, then hit reply. I have an offer for you that you might like.