How to grow your list 74 times more easily

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A couple days ago, a business owner I am coaching sold a 4-figure offer to his list for the first time. He wrote me over DM to say:

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By the way this is the highest ticket offer I’ve ever sold. I can’t believe I’d need to sell 74 people on my previous low-ticket offer to equal this.

I mean

I suppose that’s how math works

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Once upon a time, I heard a clever insight:

If you think you have a list growth problem, what you really have is an offer problem.

Think about it.

When you can reasonably hope to make a $1k sale each time you send an email, even if you have just 100 subscribers (a 1% conversion rate), growing your list to 1,000 or 10,000 subscribers becomes much easier.

When you can make good money even from a small list, then:

* You are more motivated to go out and network and get on podcasts and pump out content to get more subscribers

* You can afford to pay for ads, and the ads don’t have to be perfect to still work

* You can find partners who will happily tell their audience about you, in exchange for a cut of that good money that you’re making

If you think you’ve got a list growth problem, the way I figure, you’ve now got two options.

Option one is to nod and file this away into your mental folder of “worthwhile ideas to consider and to come back to at some point in the future.”

You can deal with the issue of creating a $1k offer in a couple weeks, or after Labor Day, or next year. After all, it’s summertime now, you’re prolly taking it a bit easy, and you might have other things on your mind.

Option two is to deal with this now. And NOW is a particularly good time for you to deal with this issue, not only because you can benefit now instead of later, but because now you can get my help.

Until tonight, Sunday, at 11:59pm PST, I am promoting Rob Goyette’s Fast Revenue Laser Coaching, the best and easiest method I know to create a $1k offer that 1) sells and 2) makes sense to deliver for $1k.

And as part of my promo, I’m offering to help you implement Rob’s system until you make $997 from it. For the full details:

https://bejakovic.com/announcing-fast-revenue-laser-coaching-and-my-bonus/

Time for me to shut up

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The past few days, I’ve been promoting Rob Goyette’s Fast Revenue Laser Coaching system, and it’s clearly time for me to shut up.

Because I myself signed up 3 Laser Coaching clients last winter as a test of Rob’s system. And now that I’m talking about Laser Coaching in my emails, well, these clients are waking up and putting me to work.

And so, yesterday, after a 3-month break, I had a coaching call with one of the 3 people who took me up on my Laser Coaching offer last year.

The last call I had with this coaching client was back in May. Altogether, we’ve only had a half dozen calls, though it’s now been 9 months of coaching. And yet, back in February or March, she told me that the coaching had already paid for itself.

So this laser coaching has been kind of nice. My has client gotten her money’s worth. Meanwhile, I get to get on Zoom every 2-3 months, pontificate, help somebody else along, feel smart, plus make notes of the advice I’m giving out, because almost everything applies equally to me.

Let me now give you a peek behind the scenes, one actual bit of advice I gave this coaching client yesterday:

She herself is thinking of creating a $1k offer, most likely a coaching offer. But about what? Her list is diverse. She doesn’t have a clearly labeled box to put her expertise and support inside of, in a way that would feel relevant to her list.

Business coaching? Writing coaching?

Sure. Those are options. Plenty of people have made such coaching offers, and some have even managed to sell them.

Trouble is, those kinds of coaching offers are also super broad and vague, and not all that convincing. There’s no proof baked in.

So my advice was to create hyper-specific coaching offers based on her recent wins or current things she herself is working on.

I won’t give you specific examples from her business because that’s too behind-the-scenes. But I’ll give you some examples of possible coaching offers I could create using this template:

* Low-Ticket Funnel Laser Coaching: Build out a cold traffic funnel to sell a low-ticket offer. This is something I am working on myself right now, and if you like, you can come along with me and get my help and support.

* Most Valuable Offer Laser Coaching: Run a series of live paid workshops, which I call Most Valuable Offers, with my help and support. I’ve run a bunch of these and made a lot of money while getting very happy customers out of it, and I’m willing to share what I’ve learned to help you make more money, more easily and pleasantly.

* Weekly Newsletter Laser Coaching: Write and monetize a weekly newsletter for your business. Since May, I’ve been doing this for one client, and I’ve done it for myself in the past in the health space. Get my expertise, support and motivation as you build up and monetize your own weekly newsletter.

* Price Increase Laser Coaching: Raise the prices of your existing products or services, or introduce new products or services at higher prices. I’ve had a lot of success raising my own prices over the years and actually making much more money as a result. I’ve also helped a bunch of other people raise their prices over the past year. Get my help and support etc.

Again, these are just examples of possible Laser Coaching offers I could make. They are not actual offers. But maybe they can give you an idea of the kind of coaching offers you yourself could make, which are both specific and which have proof and urgency baked in.

Speaking of urgency:

Since yesterday, several more people have bought Rob’s Laser Coaching via my promo. We are getting close to the private RESERVE number I have set at which I said I will pull down my “I help you” bonus.

But one way or another, I’m gonna end this promo tomorrow night, Sunday, because I have other stuff to promote. And because, like I said, it’s time for me to shut up.

If you want the full details on Rob’s Fast Revenue Laser Coaching, on why I’m promoting it, and on the bonus I am offering and the conditions to claim it:

https://bejakovic.com/announcing-fast-revenue-laser-coaching-and-my-bonus/

People are buying

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Yesterday I started promoting Rob Goyette’s Fast Revenue Laser Coaching system. Basically, Laser Coaching is Rob’s clever and very proven way for people (experienced or not) to offer a $1k coaching offer that 1) sells and 2) makes sense to deliver for $1k.

A few people have already taken me up on this recommendation. One of them is guitar instructor René Kerkdyk, who wrote me last night to say:

“I could not resist this cool offer.”

… and this morning to say:

“I’m through the Fast Revenue part already and it’s cool how turnkey this is. And the affiliate offer is a nice bonus.”

About that nice bonus, I got a question today that came from digital product designer Karla Fernandes, who not only does but also teaches UX/UI design, and who’s got a Substack on UX/UI with 5k readers. Karla wrote:

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I think the offer is really interesting. As I understand it, you pay $997 to join the coaching business, get access to his system, and receive support in creating your own offer and monetizing it.

From your email, I understood that if I buy the program, you would also help me with the copy, emails, and so on.

So my question is: if you completed his course and can help me with the copy, emails, etc., why would you offer that support as a bonus rather than simply offering it as a $997 service?

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A few reasons why I’m selling Rob’s Laser Coaching system and tacking on my support as a bonus, rather than offering the whole thing myself:

1. It’s Rob’s system, and I wouldn’t want to sell it like it’s my own.

2. Rob has a ton of assets, marketing, case studies that make both selling this and delivering the result easier. I don’t want to recreate all that.

3. I am only offering my “I help you” bonus to a few people, and only during this promo. But I can sell Rob’s offer and make half the money to more people, both now and in the future, without having to do any of the delivery. (If this initial promo does well, and the people I’m working with get results, future promos will be easier.)

4. I’ve actually taken some ideas from Rob’s Laser Coaching system, and I’ve integrated them in offers I’ve made (and which I sold for significantly more than $997). I’ll talk about that in an upcoming email.

For now, to get more details on Rob’s Fast Revenue Laser Coaching, on why I’m promoting it, and on the bonus I am offering and the conditions to claim it:

https://bejakovic.com/announcing-fast-revenue-laser-coaching-and-my-bonus/

Announcing: Fast Revenue Laser Coaching (and my bonus)

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The offer:

Starting today, I am promoting Rob Goyette’s Fast Revenue Laser Coaching program.

The promise of Rob’s Laser Coaching is to add money to your bank account in $1k chunks, fast, even by the end of this week. Previous experience and success with coaching are optional.

I put Rob’s Laser Coaching system into action myself last winter.

I proved to myself it works.

I am now happy and even eager to recommend it to you. Tons of people on my list and in my Skool group don’t have an offer at the $1k mark, and their lists and businesses would be transformed if they did. Rob’s Laser Coaching program legitimately fixes that.

My bonus:

Rob’s Fast Revenue Laser Coaching sells for $997.

My bonus, if you take me up on this offer, is my ongoing 1-1 support until you make your first $997 with your own Laser Coaching offer.

We’ll get on an initial call, to see where you’re at and how best to proceed.

After that, you get access to me over email, as often as you like, on any Laser Coaching related topic, with the goal of moving you forward to signing coaching clients and making your money back and then some.

I’ll help you with your offer, your copy, or you deliverables. I will also be there if you simply need me to tell you that, yes, you’re okay to take the next step forward.

NB: I would love to sell a million copies of Rob’s Laser Coaching program.

At the same time, I do NOT want a million people to get on 1-1 calls with, or get millions of regular emails that I have to reply to.

That’s why I have set a private RESERVE number for how many folks I am extending this bonus to (first come, first served).

If I hit that reserve number, I will send out an email to announce this bonus is now off the table.

Until that happens, the bonus is live.

(If my 1-1 help and support is a primary consideration for you whether or not you get Fast Revenue Laser Coaching, and you’re worried that might have missed my email in which I announce the bonus is gone, email me directly before you buy and I will tell you whether my bonus offer is still good or has disappeared.)

The sales mechanism:

Rob sent me several options for selling Fast Revenue Laser Coaching: a sales page, a downloadable report, a recorded webinar.

I normally sell affiliate offers direct to the sales or even order page.

I also normally hate webinars.

In this case, I will send you to the webinar, and I will in fact insist that you watch it. (I went through it myself just now.) The reason why:

Like I said, Fast Revenue Laser Coaching costs $997. That’s a significant amount.

If you are considering buying this offer, it’s worth 27 minutes of your life to sit through Rob’s presentation about it, and get informed about what you’re buying, and make an informed choice whether or not to buy it.

I’m making your watching this webinar a condition for taking me up on my bonus. (I will simply ask you if you have watched in full, and I will rely on your scout’s honor to tell me the truth.)

Rob’s webinar lays out his entire system in 5 steps. You can go through the webinar if you like, get a clear idea of what Rob’s system is, and run with it.

Of course, you won’t get the implementation specifics, templates, etc. I believe the full system, with all the details and resources that Rob’s experience provides, is worth $997, in order to get better results and to save time.

Once again, this is a recorded webinar.

Quite pleasantly, Rob is open about that fact right at the start.

There’s none of the usual webinar fakery and time wasting: “Where is everybody from? Oooh Ann is from Connecticut… and Mike is from Baltimore… welcome Mike…”

None of that.

You also don’t have to wait 7 mins and 32 seconds until it starts. You can watch right away, and simply find out if this is for you or not, without any fluff.

If you’re interested in having a coaching offer that sells, and you want to get my 1-1 support making your first $997 with Laser Coaching, here’s where to go:

https://bejakovic.com/laser

How to sell coaching even if you have no experience

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Once upon a time, in a land far, far away, I met a strange but powerful wizard.

Ok, the “once upon a time” was last autumn, the strange but powerful wizard was a guy named Rob Goyette, and the faraway land was Zoomlandia. I was jacking in from Spain, where I live alone, and Rob from Puerto Rico, where he lives with his wife and two sons.

Rob was telling me about his offer, Laser Coaching. Laser Coaching shows coaches how to make money this week, even if they have little to no experience, and even if they’ve never managed to sell their coaching before.

It sounded pretty amazing as a promise. Too good to be true? I was thinking I might promote Laser Coaching to my list. So I decided to try it out myself.

Now, just to be 100.1% transparent:

I have experience coaching. And I have managed to sell coaching before to my list. Plus at least some people on my list really like me and wanna work with me.

Even so, following Rob’s exact Laser Coaching blueprint, which was different to any offer I had ever previously made, I managed to sell $3k worth of coaching by the end of the first week, with just a single post in my Skool group, without struggle or even doing any “sales,” based solely on the strength of the Laser Coaching offer alone.

To me that was proof that Rob’s system was legit, even in the face of my confounding experience. (Rob has hundreds of other successful case studies from people with less experience than me.)

After my experiment, I asked Rob if I could promote his Laser Coaching offer to my list.

He said “Sure… just let me fix the sales page.” That was back in January.

It took a while for Rob to fix his sales page in a way that made him happy. Specifically, it took him until April.

By that time, I had other stuff to do, and I put Rob’s coaching-selling miracle on the back burner.

I am getting to it now.

If you offer coaching, but nobody is taking you up on your coaching, Laser Coaching is a way to get paid by the end of this week.

I’ve tried it. It works. I will have full details tomorrow about it, including an uncomfortably generous bonus I am offering if you take me up on it.

Do you want MY minions researching YOUR new subscribers?

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A couple months ago, a new and mysterious subscriber signed up to my list.

As they always do, my minions immediately scurried off into the cracks of the internet, researching who this person might be, based only on the email address and first name he had put into my optin form.

The minions identified who this new subscriber is likely to be in real life. They then wrote up a brief report on this person, and sent me the report via email (I don’t like to deal with minions directly, because they are minions).

I looked over the report. This new subscriber turned out to have a personal website, several books and courses, and a high-ticket mastermind.

As I do, I then wrote this person a 1-1 email. This led to a conversation and eventually talk of doing an auction together to the new subscriber’s paid community of 6k members.

This email is not about auctions. This email is about minions, and how you can use mine.

The fact is, I have opened many many doors for myself, and ultimately made a lot of money, by simply starting a conversation with new people who join my email list.

Yes, I have an automated email that asks people, “What business are you in?” But that doesn’t work, not when compared to the results I get when I actually do 5 minutes of research to figure out myself what business a new subscriber is in, and if it makes sense to do so, to write them a custom email based on that.

Problem:

5 minutes of research adds up, even when you get only get a few subscribers each day, as I do.

Solution:

Minions.

A few weeks after I first contacted that new and mysterious subscriber, based on the research my minions had done, the subscriber wrote me an email to ask:

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When we spoke on Zoom, I mentioned how much I appreciated the research you did on me after I joined your email list. You said you had one of your “minions” handle that, which caught my attention.

Would you mind clarifying what you meant by that?

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Minions. You know, like in the Gru movies. Little squeaky creatures that do my bidding.

You don’t really need to know how my minions look, where I got them, or the strange noises they make when they work.

All you might want to know is that, if you like, I am willing to set my minions to work researching your new subscribers.

I would charge for this. Minion labor isn’t free.

But would you pay, say, $5 to get 50 of your new subscribers minion-researched each month?

Or would you pay $25/month for 500 subscribers minion-researched each month?

… and then to get the individual reports on each of those subscribers sent to your inbox as an email, only a short while after each new sub subscribes, so you can start a 1-1 conversations that might lead you to opportunities, money, and maybe love?

If you would, reply and let me know. Thanks in advance.

I watched 3 hours of MTV for you

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I was reading a comment thread recently where MTV was mentioned, and somebody asked, “What’s MTV?”

If you were a child of 80s, as I was, you know.

If you were not a child of the 80s, it’s hard to overstate the cultural importance that MTV had in the 80s and 90s.

MTV originally stood for Music Television, nominally the first-ever TV channel showing only music videos, but really, a source for kids to find out what was cool before there was social media.

A few days ago, on August 1 to be exact, somebody uploaded to YouTube the recording of the first three hours of MTV broadcasting.

The date was significant, because it was exactly 45 years since the original broadcast, which happened on Aug 1 1981.

Over the past week, I watched all 3 initial hours, bit by bit, and because I always need stuff to write emails about, I took notes that pertain to business. Lemme tell you the most interesting things I found, grouped into 3 points:

#1. Even on day 0, so little of MTV programming was actually music videos.

MTV eventually became accused of showing more reality TV than music. But they didn’t show a lot of music even at the start.

Instead, there were lots of commercials… a good-looking “VJ” talking at you while sitting on top of a desk… music-related news segments.

As I’ve written before, even the most entertaining kinds of entertainment, music in this case, become dull after a bit and require a regular change to a different form of entertainment.

#2. Much of the content was actually advertising for MTV itself.

There were segments encouraging you to call your cable company to get MTV if you don’t have it yet (which soon became the “I want my MTV” ad campaign).

There were ads for merch that would encourage you to watch more MTV and spread the word (a poster, an “MTV dial sticker” because I guess TVs had dials?).

But most important were short clips that hammered home the positioning — the uniqueness and significance of what MTV was. “TV used to be called a wasteland,” the clips said. “That was before MTV.”

#3. MTV got going before they were “ready.”

The production was barebones and by today’s standards amateurish. They didn’t have enough advertisers. And hard as it might be to imagine today, MTV had a shortage of music videos to play on day 0.

A bunch of artists appeared multiple times with different songs.

Many of the “videos” were actually concert clips.

Some of the videos that they did show then…. could not appear today, at least without being censored. Consider the following line from Elvis Costello’s Oliver’s Army, which appeared uncensored around hour 2:

“Only takes one itchy trigger

One more widow, one less white nigger”

And yet, in spite not being “ready” on day 0, MTV went from a marginal cable channel to international arbiter of youth culture, as well as a multibillion-dollar business, against a $20m initial investment.

You can take from this email what you need from it.

I’ll just end on that last point, about being “ready.”

You can get going today, even if you’re not “ready.”

The fact is, nobody is ever ready, and you won’t ever be ready, not really, because the world is a complex and changing place, and your ability to prepare for that is limited.

So might as well get started today, and adapt tomorrow, and profit the day after.

My thing is writing emails like this, about stuff that interests me, and somehow making money in the process.

If you like, you can make it your thing as well. You don’t need my help to get started, but in case you want it, I have something to help you here:

https://bejakovic.com/deh

How I run 36-hour promos that make between $2-$6 per newsletter subscriber

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This morning I woke up unusually late, at 9:30am. As soon as I came out of the bat cave that is my bedroom and into the blinding light of the living room, I opened my laptop and turned off the shopping cart for the Age of Insight promo, which had been running for the past 36 hours.

The results of the promo:

* 27 sales

* 8 of those 27 paid in full

* $8,100 total ($4,200 collected, $3,900 in future payments)

Good? Bad?

In my book, whenever I can make $1k from my email list in a day, I figure it’s been a good day at the office. And by “office,” I mean the couch.

In this case, the promo effectively ran for 3 days – one announcement day to pre-sell the offer, and two days of actually selling. I’ve collected $1,400 per day already, and will be collecting more in next couple months (my readers have diligently paid me whenever I’ve offered payment plans).

This is the third such 36-hour promo I have run.

All in all, I have made $31,312 from these three 36-hour promos. That’s 31k I ascribe to a single idea, common to all 3 of these promos, which I got from marketer Travis Sago.

About that, I’ve prepared a report I’ve creatively titled:

“How I run 36-hour promos that make between $2-$6 per newsletter subscriber”

This report summarizes what I’ve done in these 3 promos, and tells you how (and when) you might be able to do the same.

I’m willing to give you this report for free. I’m wanting to give it to you for free. I’m WAITING to give it to you for free.

Here’s the deal:

Like I said, these 36-hour promos were all built around a single idea I got from marketer Travis Sago.

If you are interested in running money-making email promos, whether for yourself or for clients or partners, then you should be in Travis’s world, because the man has many excellent ideas, not just this one. I estimate that, all in all, implementing Travis’s stuff over the past few years has been worth on the order of $200k to me.

Travis’s world today is a paid Skool group called Royalty Ronin. I myself am a paying member, and I keep promoting it because it keeps making me money.

Ronin has a 7-day free trial.

My deal to you today is:

1. Sign up for the Ronin free trial using the link below

2. Read the “Welcome! Plz START HERE” post linked to in the sidebar

3. Introduce yourself in the comments to that post

4. Send me an email or a Skool DM to let me know you’ve done steps 1-3

That’s it. Do this and I’ll hook you up with my “How I run 36-hour promos that make between $2-$6 per newsletter subscriber” report.

This offer is good for the next 24 hours, until tomorrow, Sunday, at 8:30pm CET.

If you’d like to make more money from your email list, or from the email lists of others:

https://bejakovic.com/ronin

P.S. If you’re already in Ronin, my offer extends to you. So does the deadline. Just write me and let me know you want the report before the deadline, and I’ll get it to you.

Last call for Age of Insight

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This is the last email I will send before the end of my 36-hour-only offer of my Age of Insight training. About that:

A few days ago, I was walking around in the blazing heat and trying to avoid sunstroke, when an insight hit me right on the head.

This insight was very meta, because it was actually about the topic of insight.

I’ve long been looking for a definition of what “insight” is. While I got pretty close to it on occasion, I never found a definition that I was 100% satisfied with.

I’ve got it now. I’ll even tell you what it is. Unfortunately, you won’t find it insightful or very useful. Here, try it out. The essence of insight, in three words, is:

1. New

2. Cohesive

3. Explanation

So? Are you enlightened? Are you gonna go out and start creating insightful content or sales materials with my amazing TRUTH above?

I doubt it.

You will probably forget all about what I just told you, as soon as you close this email, just how your readers will forget when you tell them YOUR TRUTH, without making the presentation of that TRUTH feel insightful.

For the TRUTH to pierce your readers’ indifference and reactivity, you need to not just know what insight is. You need to know to create it in your content and marketing.

That’s what I show you how to do, and tell you how to do, inside the Age of Insight training.

I haven’t sold Age of Insight since 2022. After today, I have no plans to sell it again as long as Spain holds the World Cup.

If you wanna get Age of Insight, my advice is to get it now. For more details:

https://bejakovic.com/announcing-age-of-insight-for-36-hours-only/