The opportunity seeker’s way to success

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I’m a bit stressed as I write this. It’s Saturday morning. Tomorrow and Monday I’m going on a mini-vacation. Also on Monday, I have a deadline for the advertorial I promised to deliver to my first client/partner in years.

The advertorial that’s due Monday is, err, 75% of the way done?

I have a bunch of research, a bunch of notes, and a bunch of very rough AI drafts. Still, I’m far from having something I can give to the client. And I have today to finish it.

In moments like this, I ask myself, “Why do I do this to myself?”

And the answer comes, “Because I would never get anything done otherwise.”

I have long had this theory that everybody who succeeds in direct marketing is an opportunity seeker at heart.

Opportunity seeker = somebody who chases bright shiny objects, much like a bee that flits from flower to flower.

I think the business owners and the copywriters and everybody else who somehow makes it in direct marketing are first and foremost opportunity seekers, meaning that they get sucked in by marketing that promises you hot new riches now, even if you have no time or money to invest and cannot count past 5.

I myself am a veteran opportunity seeker.

It started in high school when I responded to a direct response ad in the back of a newspaper, which promised a lucrative and enjoyable new career (forestry service), without any qualifications, presumably even without finishing high school.

I have since spent tens of thousands of dollars buying various stuff that promises to be a hot new opportunity.

You might think I’d know better by now. I don’t know better.

Anyways, here’s my point for you:

If, like me, you are an opportunity seeker, then make it work for you. Take the psychological levers that you know can be pulled to make you act, and pull them yourself.

At the heart of every opportunity pitch are three words:

1. NEW

2. OPPORTUNITY

3. NOW

The NOW is why this opportunity wasn’t available yesterday, and why it won’t be available tomorrow. It’s enforced in opportunity marketing via scarcity and, more typically, urgency.

You can enforce NOW on yourself in the same way, by setting deadlines for yourself, like I did with that advertorial I told you about.

(Of course, for a self-imposed deadline to be meaningful, you need some kind of public accountability, like clients or customers who are expecting stuff to be delivered.)

The OPPORTUNITY part boils down to the idea of SOMETHING FOR NOTHING.

The fact is, we will all have to work in some way until the day we die. Even if you make all the money in the world, you will still have to invest and manage and secure that money.

But nobody wants to hear that. I certainly don’t.

So I embark on projects that promise to be bolt-on opportunities, things I can work on for a bit, get up to speed, and then simply profit from for the rest of my life, without sacrificing anything I’ve already got. Of course, it never really works out that way, but so what? It gets me moving.

And the NEW, of course.

If you’re an opportunity seeker like me, the familiar and old hat becomes invisible to you quickly.

This is where the danger lies, because the familiar and old hat is really what works, while something genuinely new is very likely to fail, or at least to fail when you try to set it up.

The way I deal with this is to introduce novelty WITHIN familiar and old-hat structures. Such as for example, daily emailing.

I’ve been doing this daily email every day for almost 8 years now.

Commitment and discipline, right? No. Novelty.

I never know what I’m gonna write about. It kind of stresses me out and excites me each morning. Today’s idea came (of course) during the shower.

So there you go:

1. Look at the marketing that’s working on getting you to move.

2. Figure out what done it.

3. Then apply it yourself in some way, to achieve whatever success you want to achieve in life.

Are you an opportunity seeker like me?

Do you want novelty? Do you want something for nothing? Do you want a reason to do it now?

If so, then daily emails might be for you. Like I told you, they work for me.

There’s public accountability. There’s the excitement of something new each day. And there’s something for nothing in the form of all the collateral content that gets produced, which you can feed into courses, books, paid newsletters, templates, apps, IP, which you can sell forever, without ever touching it again!

If you wanna get started with daily emails, today, I got a hot new opportunity for you:

https://bejakovic.com/deh

Where to find bad promises?

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The past few days, I’ve been promoting a free workshop for next Tuesday, about crafting a good promise for your course, coaching package, service, or yourself as a person of trust and influence.

I wanted to contrast that with some BAD promises.

But where to find them?

I wasted a devilish amount of time today, poking around online, trying to find some really good bad promises. I mean, bad advertising is everywhere, but when you try to pin it down? It’s like frogs echoing around the pond, and if you ever try to catch one, it’s not where you look.

Anyways, here are few ho-hum bad promises I found, all of them in direct response advertising, all featured proudly as the headline on their respective sales pages:

* “Blow up your brand”

* “Connect every layer of your training stack”

* “Ignite Change, Lead Lives”

* “Strive for what’s possible with [brand]”

* “Drive Explosive Growth”

This last one, “Drive explosive growth” is interesting because… it’s from Tony Robbins. And the Tony Robbins people surely know a thing or two about direct marketing.

A couple thoughts on that:

1. When you build a strong personal brand, like Tony has, you can get away with a lot of “bad” marketing, because you’re ultimately selling yourself, not your product, whatever that may be.

2. This one is speculative, hear me out: When you have sufficient authority (eg. Tony Robbins), then better promises might actually work against you. I can’t prove this, but I suspect it might be true, based on something I heard from biz coach Rich Schefren, who found on his own skin that extra proof hurt his sales with an audience that had a lot of respect for him already.

So yeah, if you have a great personal brand and a great relationship with your audience, you can get away with a bad promise, and you might even do better with a bad promise.

But if you’re not at Tony Robbins levels of status and fame yet? In that case, you will do much better by not promising people to “blow up their brand” or “drive explosive growth” or “connect every layer of their training stack.”

What exactly is wrong with those promises? And how can you do better?

I’ll reserve that for Tuesday’s training. Details:

Next Tuesday, at 8pm CET/2pm EST/11am PST, I will hold a Core Promise Workshop and Q&A call.

It’s free & you can ​Register Here​.

I’ll share the most important parts of:

* What makes a good promise

* The importance of being clear over clever

* Choosing a promise that sounds credible

And we’ll end with a Q&A session to answer your Core Promise questions.

Don’t forget to register so I can send you the details.

See you there.

My selfie with the Pope

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Two days ago, Tuesday, around 6:45pm, I snuck out of my house.

The streets were quiet and full of police.

There was no traffic, just people clustered in bunches along the curbs.

I waited for a while to watch a cavalcade of police motorcycles and two black and tinted vans drive by in the direction of Montjuic, where the Barcelona Olympic stadium is.

Then I started walking in the same direction.

Like I wrote last week, the Pope came to Barcelona this Tuesday.

I made plans with my friends Sanda and Victor to meet at the Olympic stadium and to participate in the drama of tens of thousands of people watching and cheering just some guy (I’m not Catholic).

It turned out that there wasn’t any drama. It was all very orderly. There were no giant crowds outside the stadium, even though the Pope was supposed to speak there in a little more than a half hour.

It also turned out we needed to register in advance to be allowed into the stadium. In other words, we weren’t getting in. We could just peak inside and see the promised tens of thousands of worshipers in there already, singing chipper and modern Christian rock songs, and waiting for the Pope.

So we couldn’t get in to see the Pope. Oh well.

It was a beautiful afternoon, and Montjuic is a beautiful place.

So Sanda and Victor and I decided to walk to a nearby pool (famous from photos of high divers during the ’92 Olympics) and get a drink.

And as we headed up the street, within the first few steps, on a little stretch where there was nobody else on the curb with us, another cavalcade of police motorcycles and black cars slowly came our way.

Except this time, one of the black cars had its window rolled down.

There was the Pope, about 15 feet away from us.

He saw us and waved. I guess it’s what popes do, but I still felt special, seen. I instinctively smiled and waved back.

So that’s my selfie with the Pope.

I don’t use my phone much. Even if I did, it would have taken lightning reflexes to pull it out and to grab a selfie with me in the foreground and the Pope waving in the background.

That’s ok. This email is effectively painting that picture for you, and serving the same purpose of gloating about something noteworthy in my life.

Like I said, all this happened two days ago.

I didn’t write about it yesterday because — and here’s the marketing lesson for today — you shouldn’t hide your new offers.

I’ve seen a problematic behavior among several people I am coaching.

It’s particularly problematic because it’s a behavior I also engage in.

It goes like this:

1. I come up with a new, potentially risky offer.

2. I write an email that doesn’t refer to this offer in any way in the subject line, the lead, or really the body of the email.

3. I then stuff the offer at the end of the email.

4. More often than not, I throw up my hands in frustration that nobody (or very few people) took me up on my offer, and I scrap the whole thing.

That’s kind of what I did two days ago.

I wrote an email about Dean Jackson… and how great Dean is… and about a lead gen method Dean has.

At the end of that email, I put in an offer for what I am calling the Core Promise Workshop and Q&A call, which is free and is happening live next Tuesday.

I sent out that email in the evening two days ago (right around the time I was hanging out with the Pope).

Result:

By the end of the evening, 6 people had registered for the call. Not even the Pope could save me.

I checked the stats again the next day.

21 people in total had registered by now. Better, but still, less than 1% of my list. For a free, live workshop, one where I’m offering to answer your questions and help you come up with a new core promise for your business.

Am I such a loser?

Are my readers losers?

Is this new offer a loser?

Or is it just that I really really worked hard to bury the lead?

That’s why yesterdays email was just the offer.

It’s my fix, my deal with myself, why I allow myself from time to time to bury a new offer like I did two days ago. My deal with myself is, if I ever bury it one day, I have to put it front-and-center the very next day.

In fact, yesterday’s email was just the tail end of the previous day’s email, with the copy completely unchanged. Even though I had this selfie with the Pope to tell you about.

Result:

66 registrants so far. Meaning, the second email brought in twice as many people as the first.

Which is good, and it supports the point I made to you above. I think I can do still better though. So let me remind you:

The most important part of your marketing message is the promise you make. That’s equally true whether you’re selling a service, coaching, a course, or yourself as a person of trust and influence.

Based on my 1-1 work with dozens of online business owners, I can tell you that most business owners DO NOT DO A GOOD JOB with the core promise they are making in their marketing.

Next Tuesday, at 8pm CET/2pm EST/11am PST, I will hold a Core Promise Workshop and Q&A call.

It’s free & you can ​Register Here​.

I’ll share the most important parts of:

* What makes a good promise

* The importance of being clear over clever

* Choosing a promise that sounds credible

And we’ll end with a Q&A session to answer your Core Promise questions.

Don’t forget to register so I can send you the details.

See you there.

Core Promise Workshop and Q&A call

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The most important part of your marketing message is the promise you make. That’s equally true whether you’re selling a service, coaching, a course, or yourself as a person of trust and influence.

Based on my 1-1 work with dozens of online business owners, I can tell you that most business owners DO NOT DO A GOOD JOB with the core promise they are making in their marketing.

Next Tuesday, at 8pm CET/2pm EST/11am PST, I will hold a Core Promise Workshop and Q&A call.

It’s free & you can Register Here.

I’ll share the most important parts of:

* What makes a good promise

* The importance of being clear over clever

* Choosing a promise that sounds credible

And we’ll end with a Q&A session to answer your Core Promise questions.

Don’t forget to register so I can send you the details.

See you there.

Clever lead gen spotted in teddy bear email

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These days, one of the only people whose emails I read regularly is marketing legend Dean Jackson.

Dean has this folksy, cheerful, teddy bear public persona.

He talks slowly and patiently, like he’s your friend, with his arm around your shoulder.

He makes everything into an accessible analogy — “would you like a cookie,” “vending machine vs. slot machine,” “more cheese, less whiskers.”

Dean’s public persona masks the fact that the man is really the fountain of dozens of innovative marketing ideas that have become so widespread online that we don’t even think somebody had to invent them. But somebody did, and that person was Dean.

Anyways, I noticed something in a recent Dean email. Says Dean:

“On Wednesday, at Noon ET, I’m doing a live Book Titles Workshop & Q&A call.”

That might not seem remarkable unless you know one of Dean’s businesses is 90 Minute Books, where they interview you over 90 minutes and then turn that into a book you can use for lead gen.

So how does Dean’s Book Titles Workshop fit in?

Simple.

First, it gets the right people to raise their hands, so they can be identified, tagged, and followed up with. (Dean’s audience is small, brick-and-mortar biz owners, and the workshop is for the few among them who are thinking about having a book.)

Second, to those who actually show up, the workshop gives a small but meaningful win.

With Dean’s help, those people will walk away with a book title, something they can see, feel, hold, treasure, cherish, and talk to others about.

Of course, they still don’t have the book. After they have the book title, Dean’s service is the natural next step.

This is worth doing yourself.

You might have a big service or an expensive offer.

A proven strategy to sell that is to do what Dean is doing.

Help people take the very first step, however tiny, towards the big outcome you ultimately provide.

For one thing, it will help you identify leads. For another, it will give the people who take the first step a quick win, a feeling of inspiration, and momentum they will want to keep.

Let me apply this lesson myself.

The most important part of your marketing message is the promise you make. That’s equally true whether you’re selling a service, coaching, a course, or yourself as a person of trust and influence.

Based on my 1-1 work with dozens of online business owners, I can tell you that most business owners DO NOT DO A GOOD JOB with the core promise they are making in their marketing.

Next Tuesday, at 8pm CET/2pm EST/11am PST, I will hold a Core Promise Workshop and Q&A call.

It’s free & you can Register Here.

I’ll share the most important parts of:

* What makes a good promise

* The importance of being clear over clever

* Choosing a promise that sounds credible

And we’ll end with a Q&A session to answer your Core Promise questions.

Don’t forget to register so I can send you the details.

See you there.

How to make direct marketing FUN for yourself

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OLD, DULL WAY OF DOING DIRECT MARKETING

You get bombarded with direct response ads, whether via Facebook, in your inbox, or via your physical mailbox. And if you’re anything like me, your reactions as you flip trough these ads is…

“Not for me… not for me… God this is ugly… this COULD be for me except they are talking to me like I’m an idiot… not for me… not for me…”

On the flip side, you bombard others with direct response ads, whether actual ads or emails or sales letters. And if you’re anything like me, you dutifully stuff your ads full of the old DR chestnuts you have read about in books and courses:

“Buy now… amazing… secret… our warehouse manager just called… my accountant says I’m crazy… maximum money… minimum time…”

FUN, NEW WAY OF DOING DIRECT MARKETING

You open up a new text file. And when you get bombarded with DR ads, you treat each one like a riddle, a puzzle, or a scavenger hunt. You look for curious or interesting patterns or phrases. You write down any that you find in your text file.

“Why isn’t this number lower”… “You can’t buy anything here”… “A month from today, you can be nothing more than 30 days older”… “It costs you nothing to learn about this opportunity…”

On the flip side, you take your curious or interesting patterns and phrases from your text file, and you find ways to test them out in your own marketing.

“Will it work for me, I wonder… and if it doesn’t work for me, I wonder why that other ad was using it and if it worked for them… and if it does work for me, I wonder how else I can use it…”

I’ve done this in many forms, with many ads, over many years.

When I just got started with copywriting, I did it with sales letters my clients wanted me to model.

Later, on my own, i did it with emails. (I went for a month in 2019 reading Ben Settle’s emails not for the content, but with an eye to patterns in the hooks he was using and the offers he was promoting.)

And just yesterday, I started doing it with Travis Sago’s Royalty Ronin group.

I’ve been promoting Ronin regularly, because I’m in it and because I’ve profited mightily from being in it.

If you’re not as much into Ronin as I am, you might not realize that Royalty Ronin is basically one big direct response ad. I mean the content inside the group.

Travis Sago, the guy behind Ronin, is a master of direct marketing. And everything he does inside Ronin is done with a purpose, and that purpose is selling.

Ronin, for all the education, inspiration, and value it delivers along the way, is effectively a giant, ongoing, direct response sales letter for various of Travis’s new offers.

Some of Travis’s direct response experiments work. Some don’t. Some he ends up codifying and sharing with others, often in the form of an expensive new training. Some he keeps to himself for years, or maybe forever.

For my own benefit, and in order to make direct marketing more FUN for myself, yesterday I sat down and started looking for phrases and patterns inside Ronin that caught my eye.

I made a list of 10 ideas, looking over just a few of Travis’s recent posts.

One of these 10 ideas, a subject line Travis used, led to the offer behind my email yesterday, about an auction to get investors to purchase your newsletter or group.

Other ideas I spotted I might use in other emails, or in sales letters, or on live workshops, or maybe in one of my communities.

So my advice for you is to do likewise.

Make direct marketing more FUN for yourself.

Turn it into a game, and you will enjoy yourself more, and make more money. (In minimum time!)

I also got an offer for you:

Try out Ronin yourself. Travis offers a week’s free trial. If you find it’s not for you, you can cancel before the week is out and get charged nothing.

If you do sign up for a trial of Ronin, forward me your welcome email from Travis.

In turn, I will send you a list of the 10 valuable ideas I noted in Ronin yesterday, along with how I am planning to apply a few of them.

I’m making this offer good until tomorrow, Tuesday Jun 9, at 8:31pm CET.

If you’re interested, here’s where to go:

https://bejakovic.com/ronin

Want investors bidding to purchase your newsletter?

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This is for you if you own a newsletter, email list, Skool community, or Facebook group… and if you would ever consider selling it.

I’ve got a network of thousands of business owners, online investors, and ordinary folks who want to speed up the time it would take for them to make money online.

Many of them would love to purchase your email list, newsletter, or community, if you would be open to selling it, whether because you have bigger priorities, or because your passion has moved elsewhere, or simply because you need the cash.

Crucial point #1:

These are folks who will treat your newsletter or community right if they purchase it.

The people in my network realize that money online is made via long-term relationships, value, and trust.

They will do right by your audience and make the ongoing experience for your audience great.

In short, your folks will be in good hands if you decide to sell.

Crucial point 2:

I can make sure you are paid fairly and even generously.

Selling normally means having to talk to a dozen potential buyers, many of who try to lowball you or haggle you into the ground.

What I’m offering instead is to run an auction, and get investors to compete with each other, and reveal what they are willing to pay, and do it publicly, in a way that gets other bidders to reveal what they would pay as well.

So do you want investors bidding to purchase your newsletter, email list, or community?

If you do, reply to this email.

It doesn’t oblige you in any way.

We’ll just talk about what you have, and if I can help you find a new home for it, and get you paid generously in the process.

The Pope is back in town

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Guess who’s coming on Tuesday
That wild-eyed pontiff who had been away
Hasn’t changed, is gonna have much to say
But man, I still think that cat is crazy

This coming Tuesday and Wednesday, the current Pope, Leo XIV, is coming for a visit to Barcelona.

The Pope is gonna have lunch at the episcopal palace.

He’s gonna visit a prison.

He’s gonna give a talk to the masses at the Barcelona Olympic stadium, after which, he will go for a ride in the popemobile from one end of Barcelona to the other, all the way from Montjuic to Sagrada Familia, before blessing and inaugurating a recently completed tower at the church.

I’m thinking to actually go see the man at the Olympic stadium, or at least to try to catch a glimpse of him as he rolls by in the popemobile.

Which is kinda curious.

I’m not Catholic. The Pope for me is effectively just some guy. And for the longest time, it was unimaginable and impossible for me to understand why I would stand and crowd and cheer just some guy.

How does just some guy get imbued with so much charisma and authority and personal power?

As I’ve gotten older (brain works badder than before) and as I’ve learned more about psychology, I have an answer, at least one that works for myself.

The Pope has billions of people’s eyes on him, and, crucially, billions of people know that billions of people’s eyes are on him.

We are all looking for mental shortcuts. (And the older we get, the more we look for mental shortcuts, at least my experience.)

And the best mental shortcut is to go and think and do like others do. Hence, Pope fascination.

You might think it’s sacrilegious or disrespectful for me to boil down that crazy cat from the Vatican to this.

I just think it’s human psychology, which applies far and wide, to religious stuff as well as to business stuff.

It’s the same basic idea I shared a few days ago, that it’s better to be seen as a leader than an expert, even a really good expert.

No amount of personal charm or professional skill can compare to the persuasive magic of having a lot of eyes on you, and having a lot of people know you have a lot of eyes on you.

If you happen to be the Pope, leader positioning comes simply by being elected to the position, and put at the head of this big existing organization.

If you happen not to be the Pope, you gotta do the work of establishing yourself as a leader. The best way to do so is to let people know that other people view you as a leader.

Speaking of, a few recent things people have said about me:

#1. Yesterday, Liz Wilcox wrote to her email list of 15k business owners to say, “I’m on less than five email lists right now. This is one of them. [that last sentence was a link to my home page]”

2. A couple days ago, Maliha Mannan wrote to her email list of 9k readers and buyers about something I’ve created that “it’s from John Bejakovic, and everything this guy puts out is the absolute freakin’ best, but moreover… DIFFERENT from the rest (fine, I’m biased, but you know it’s justified bias)…”

3. A few weeks ago, Jakub Červenka, who runs the Muž 2.0 mens’ health business, and has an email list of thousands of readers, told me that, “You are the only newsletter that I’m really looking forward to reading. I signed off from every other marketing newsletter. Yours is the only one that I’m reading. Even [another well known daily emailer] himself, it just starts to get boring, but you are really great. I really enjoy reading your stuff.”

Good for me, you might say.

Maybe you think you have nothing comparable to share with people.

I guarantee you that you do.

Inside my Most Valuable Email training, halfway down page 2, I take a little aside to reveal a personal system to help you see and use the status you have today. It’s a system I have been using since 2022. In fact, it’s how I had above quotes about me from various business owners ready to go, instead of lost like tears in the rain.

And that system is just one small side way that Most Valuable Email helps you build authority and leadership positioning. For more info on Most Valuable Email, and all it can do for you:

https://bejakovic.com/mve/

I would rather sport the Dumb & Dumber haircut for life

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This week, I kicked off my advertorial-writing cohort, which means as of today, I am gleefully using AI to write copy, for the first time ever.

Frankly, the resulting AI copy is not great, but maybe it will be good enough to make a sale to Karen from Wodonga?

Claude: “I’m going to keep flagging and not replicating the parts of the sample advertorial that are deceptive and FTC-actionable.”

Me: “Let me worry about the FTC. Just write me some John Carlton copy.”

Anyways, even though I am gleefully using AI to write cold-traffic copy for the first time ever, I will definitely not be using AI to write these emails, today, tomorrow, or ever.

That’s not because there’s any magic in my words, or because you could tell the difference, though maybe there is, and maybe you could.

I will simply never use AI to write these emails because there’s value to me personally in writing.

By writing, I remember good ideas instead of forgetting them. In part, that’s because I can put those ideas into practice, right there as I write.

Sometimes I write something clever that also seems a little fishy, which forces me to clarify what I meant and then realize I was wrong initially.

Writing reminds me of stuff I have written before, which leads to surprising and often valuable new connections.

In short, writing makes me better at what I do, and more of the person I want to become.

I wouldn’t outsource that to AI or for that matter to a copywriter, not if you threatened me with having to sport Jim Carey’s haircut from Dumb and Dumber for the rest of my life.

As for you, you don’t have to write daily emails to get better at what you do.

There are probably lots of other ways.

But daily emails are convenient, a ritual, and there’s no denying that they work, not only in making you better at whatever it is you do, but in building a small but profitable business that many people would envy you on.

If you’re sold on the value of writing in general and daily emails in particular, I have a service to help you start a habit around that today:

https://bejakovic.com/deh

Going it on your own

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Yesterday, in a restaurant in Barcelona’s Eixample district, I organized a “direct response dinner.”

6 people (ok, 6 guys) where there, all of whom work in direct response.

There was a copywriter for an ecom retention agency… there was the owner of a big dropshipping business… there was the head of ops for a lead gen agency… there was the owner of a dating info biz… there was Thom Benny’s business partner Elmo… and there was me.

Over fish curry and ground beef, we talked about what’s up in life and business.

Halfway through the dinner, we switched seats to switch up the conversation.

At the end, everybody stood around outside the restaurant and talked some more and exchanged contacts. I announced I would make this a regular event.

A few years ago, I gave a presentation in Brian Kurtz’s Titans XL group. After that presentation, Brian and I exchanged a couple emails, and he invited me to join Titans myself.

I wrote Brian to say thanks, that I can see Titans is a good group, but that I know from past experience that I don’t function well or last long in groups. I said that even though I know it’s not smart, I always end up going it alone. To which Brian replied:

“Not that I need to teach you anything, John…but whether it’s my group or someone else’s (or one you manufacture on your own), “going it on your own” is a huge mistake.”

That has stuck with me for years. It was a key motivator for why I decided to create my Daily Email House community, and later, why created the Monetization Mastermind. It’s also why decided to organize the dinner last night.

I’m kind of weird and awkward whenever I’m invited to other people’s stuff. I don’t really participate. I look for any excuse to skulk out.

I could tell myself that’s silly, and wait for myself to change and become a better, more sociable, more well-adjusted person.

Or I could simply work with what I’ve got, and figure out how to do something with it. In my case, that’s meant following Brian’s advice, and “manufacturing” groups and communities of my own.

I’m telling you this because maybe it applies to you as well.

Maybe what applies is the specific idea that, if you don’t function well in other people’s groups, then you should manufacture one of your own.

Or maybe what applies is the broader idea to stop waiting for yourself to become a better person in order to get what you want. (Business coach Rich Schefren phrases this as, “Put your business goals ahead of your self-development goals.”)

Final point:

I personally knew everybody I invited to dinner last night, with the exception of James, the head of ops for a lead gen agency.

I had never met James before or interacted with him in any way. I invited him because he is inside Travis Sago’s Royalty Ronin group, and I figured anybody who is in Ronin is ok in my book and is worth meeting. (James turned out to be great.)

Royalty Ronin is the only group I’m a member of in any meaningful way, and the only group I’ve managed to stick around in for more than a few weeks. (I’ve been in Ronin for over two years now.)

That’s not because there’s magic inside Ronin that makes me into a chipper and regular participant. (I rarely post and I comment even more rarely.)

Rater, I stay inside Ronin and I keep lurking there because I’ve learned so much from Travis Sago, both via the ton of expensive trainings that he makes available for free inside Ronin… and via observing Travis and what he does. (This is stuff that might or might not make it into future expensive trainings, but it’s yours free if you only pay attention.)

If you wanna see if Ronin could work for you, whether you participate in groups or not:

https://bejakovic.com/ronin

P.S. If you do make it past free trial and stay inside Ronin, write me an email and let me know. I have some bonuses with your name on them.