Solopreneurs suck

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Before you get out your pitchforks, tar, and feathers, maybe hear me out:

A few years ago, I joined the paid membership of a business coach.

I won’t say the guy’s name, but he’s well established in the DR world, he’s been in business for decades, and he’s somebody I’ve mentioned in this newsletter on a few occasions. (Though if you think you know who it is, you probably don’t.)

My first day in the membership, I was scrolling through some of the posts. In one of them, another member was getting advice on a new business he was setting up.

The business coach asked who the target audience was.

The member replied it was solopreneurs.

To which the biz coach replied:

“Solopreneurs suck.”

I felt a bit hurt this, being a solopreneur myself for 12+ years now, and generally determined not to hire.

The business coach gave his explanation, that solopreneurs make for bad customers, and that it’s much better to go after people who have a small team of two or maybe three people.

There was truth to it. I forget exactly what the coach’s arguments was, but as a solopreneur myself, I can tell you that solopreneurs…

1. Are too tightly controlling

2. Are paradoxically willing to accept lower quality on many things in their business (design, copy, marketing, customer service) as long as they do it themselves

3. Are slow to implement big and important changes thoroughly

4. Are fickle, and will change direction and follow new whims and ideas, but since they have no ballast, will often change direction too quickly, and then change again

Put all these things together and you find that solopreneurs have serious limits to income, limits to growth, limits to the value can get out of anything you sell to them, and therefore the money they can pay you.

On top of which, the fact that solopreneurs have no employees makes it easier for them to simply up and leave from one day to the next, particularly in today’s world, where most solopreneurs’ tangible assets consist of a Macbook and maybe a Nespresso machine.

I’m just putting this idea out there.

Like I said, I myself am a solopreneur.

I don’t know if that will change.

Maybe it will. (I’ve convinced myself with my own emails before.)

Maybe it won’t. (Even with all the arguments above, I find myself resistant going back to point 1 above.)

In any case, I will tell you something I have figured out as a stepping stone out of the solopreneur swamp.

It’s the idea of partnering with the right people, rather than hiring.

I’ve done it already with one major project.

I’m very likely do more partnerships as I spin up my new “advertorial agency.”

If partnering with people resonates with you, and you want to find people to partner with, and you want more advice on how to do it right, both from an “inner game” and an “outer game” perspective, then I have a recommendation for you.

It’s Travis Sago’s Royalty Ronin community.

Travis’s Royalty Ronin is made up of a bunch of people who have the solopreneur mindset, who want the simplicity and freedom of solopreneursip, but who at the same time have realized that you can only do so much and go so far by doing every damn thing alone, and that there are real costs to solopreneurship, in terms of both income and free time.

(Btw, Travis is not the biz coach I talked about at the start of this email.)

If you wanna find out more about Ronin, there’s a free 7-day trial here:

https://bejakovic.com/ronin

P.S. If you do make it past free trial and stay inside Ronin, write me an email and let me know. I have some bonuses with your name on them.

When breakthroughs fail

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If, like me, you’re into pop psychology, you’ve probably heard the following (ahem) fascinating, dramatic, and yet true story:

A UFO cult was expecting a UFO to land in Chicago on Dec 21 1954, and whisk away the believers before a huge tidal wave wiped out the face of the Earth.

December 21 came and went. No UFO came. No tidal wave came either.

The UFO cult was headed by a woman named Dorothy Martin. She was in contact with the aliens via automatic writing (and sometimes over the phone).

In the hours after the supposed UFO arrival failed to materialize, Martin got the message that the aliens had decided to spare the Earth because of the good work of the UFO cult in spreading the word.

That’s the dramatic part. Here’s the fascinating part:

The UFO cult, which until then had been very secretive, very hostile to publicity, very closed to outsiders, suddenly went on a PR blitz, announcing to the world the good news. It was no longer enough for the cultists to be in direct contact with powerful aliens who had decided to spare the Earth from destruction — everybody else had to know about it too.

I’ve written about this before in my newsletter. I got the story from Robert Cialdini’s book Influence, in the chapter on social proof. Cialdini in turn got the story from the book When Prophecy Fails, a classic of pop psychology, which was written by the researchers who infiltrated the UFO cult in order to study it.

Only one problem:

I was wrong. Cialdini was wrong. I mean, we were wrong to report this as a fascinating, dramatic, yet true story.

Today, with recently dug up reports and research, it appears that the original research was tainted, exaggerated, or even made up. As many as half the cult members were actually researchers who infiltrated the cult. One of the infiltrating researchers became a cult leader, and told people to say and do things that would look good in the book. Several of the legit cult members changed their tune and walked after the UFO failed to show, completely negating the claims of “cognitive dissonance,” a term this book introduced.

Over the past few years, it has seemed like all the dramatic, memorable social science stories were invented:

* The marshmallow test, in which kids who could delay marshmallow gratification did dramatically better later in life. (The result doesn’t hold up when you control for some obvious other variables.)

* The Harvard “power poses” research, where standing like Superman — head high, arms akimbo, legs apart — raises your testosterone and lowers your cortisol. (Sloppy data collection and wishful statistics.)

* The Stanford prison experiment, where ordinary people suddenly turned into monsters when put into positions of power. (The “guards” were apparently told what part to play.)

So what’s left? What do we have when all the good stories are gone?

What’s left is a mountain of boring, incremental progress, unintelligible and uninteresting to anybody except the experts in the field, which grows decade by decade, century by century.

Harumph. If you didn’t like that, I’m afraid you’re gonna hate this:

I’ve been listening to a bunch of big-time, behind-the-scenes marketers who do not primarily make their money by teaching or by via their personal brands. (These interviews are part of bonus #5 in my recent Tour de Commandments bonus bundle.)

One thing I’ve noticed these behind-the-scenes, big-time marketers say is some version of:

“There’s really no secret to the success of this funnel/offer/business. It’s just been a bunch of small and incremental improvements and fixes over time, which added up.”

It’s instinctive for all of us to search for the dramatic, memorable breakthrough that upends our entire understanding of how things work. It’s a good story. Our brains like it. It sticks in the memory and it invites us to share it with others.

The real story though is about smaller, less dramatic, even boring improvements that accumulate.

I’ll leave you today with that idea, and by pointing you to my Most Valuable Email training.

The Most Valuable Email trick, which I teach in this training, started out as a way of making my emails more fun to readers and myself.

It’s since become the guiding philosophy of this newsletter, and it’s become a transformative practice that has allowed me to accumulate hundreds of small improvements in the way I write, in the way I create offers, in the way I position myself.

Over time, it’s added up.

If you too have a personal brand online, and if you want to rack up your marketing and persuasion wizard points, slowly but surely, over time, to levels that you cannot even imagine now:

https://bejakovic.com/mve/

Free advertorial for your ecom brand?

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As I wrote a couple days ago, with the current situation what it is, the Sun being in Gemini and the Moon in Scorpio, I’ve decided to get back into client work.

I already got one client last week for a DFY newsletter service.

But there’s another thing I know a lot about, and that’s copy for cold traffic ecom funnels, specifically advertorials that make unprofitable funnels profitable and allow profitable funnels to scale.

I’ve charged a lot of money in the past to write an advertorial. But I’ve since learned the value of investing up front in order to find the right clients, or rather, the right partners.

So lemme ask you:

Do you have an ecom brand?

Or do you work with an ecom brand in some capacity?

Would you like a FREE advertorial you can drop into your (or your client’s) existing funnel, and test, to see if it increases conversions, increases AOV, allows you to scale, and makes you more money?

If you’re interested, hit reply and let’s talk.

Tonight: Manna for Marketers live gameshow

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Tonight at 8pm CET/2pm EST/11am PST, I’ll step in front of the camera, with my best Alex Trebek mustache and grey suit, to host the first and last Manna for Marekters gameshow.

“Manna for Marketers” is a live implementation workshop for the influence ideas from the 10 Commandments book.

I’ll show you how I’ve consciously applied the “10 commandments of Con Men etc.” in my biz, in expectation of this workshop.

Plus, I’ll offer my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).

And, because listening to me rattle on for a long time is not fun for anybody, I’ll run “Manna for Marketers” like a gameshow.

The whole thing will be structured like Jeopardy (hat tip to reader René Kerkdyk for this idea), with quiz questions, answers, a final winner, and a big prize for the winner.

If you took me up on my Tour de Commandments offer last week, I sent you a link already for today’s Manna for Marketers call.

Yes, there will be a recording in case you can’t make it, which I will put into the already-existing bonus area. But considering the live gameshow aspect, and the big prize for the winner, I hope to see you there live in a few hours.

And if you didn’t take me on the Tour de Commandments offer, you can still join Manna for Marketers.

It’s an Obvious Adams thing, but if a promo did well because of the bonuses (and there’s no denying that Tour de Commandments was a success because of the bonuses), then it makes sense to get more use out of that.

And why wait?

That’s why today you can get an get an entry ticket (and the subsequent recording) for the Manna for Marketers gameshow, plus all other exciting bonuses I offered last week, for $97. Here’s all I’m including:

1. “Manna for Marketers” live gameshow and implementation call

2. “3 lessons after $18,487 spent on running Amazon book ads”

3. “40 Pages to Authority: A $1k article series”

4. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”

5. “The best direct marketing book of the past 15 years”

6. “The best course on selling via email I have personally found”

7. Influence Riddles Vol. 1

If you wanna take me up on this offer, here’s where to go:

https://desertkite.thrivecart.com/manna-for-marketers/

P.S. If you do take me up on this offer today, pay attention to the thank you page. It will have the Zoom link for tonight’s gameshow.

10 things that are working for me now

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#1. Pre-auction polls

I wrote up an email for a list owner (and potential auction partner) to test interest for an offer he thought of auctioning off.

The poll went out, and there wasn’t enough interest to run the auction. But the list owner got a bunch of coaching clients simply by following up with the people who did express interest.

The whole point of an auction is to get leads. But you might not even need an auction.

#2. The Most Valuable Offer

I had 9 people sign up. 5 actually put on their own Most Valuable Offer. Based on what I’ve heard from so far, everybody made sales and got leads for future offers. I will be running this offer regularly in the future.

#3. DFY newsletter service

I offered this a couple weeks ago. I got a grand total of two people raising their hands. One was not a fit. The other was, and we agreed to work together. This DFY newsletter service is also something I will be advertising regularly in the future.

#4. Asking myself, “What’s working for me now?”

In fact, that’s why I’m writing this email today.

And also asking, “What’s worked for me recently?” I asked myself that a couple weeks ago and I identified two offers over the past 6 months that worked dramatically better than everything else (the 1-Person Advertorial Agency promo and my “I endorse YOU” auctino). What’s next is to figure out how to deliver more of the same outcome, in new ways, or to new people.

#5. Daily emails

Not new, but worked for me before, and working for me still.

For example, I wrote recently about the value of having two tracks, a client and a student track. I ended up convincing myself with what I wrote in that email.

That led me to relaunch the DFY newsletter service. Soon will lead me to start offering more client work of a different kind (if you’re feeling like a detective, it’s something I mentioned above).

#6. Making a coaching offer that consists of a down payment to get started, and the rest conditional on success

I’m working with a few people on this arrangement right now. It makes selling easier. It makes delivery easier. It makes me more motivated. It makes coaching clients more motivated. It allows me to charge more than I might otherwise. I’m waiting to find out what the downsides, if any, might be.

#7. Making lists of 10 ideas, like this

My first idea is almost never the best one. And usually, idea 7 or 8 is something I never would have thought of but is surprisingly valuable. This is not something new I’m doing. I’ve been at it for years. But like daily emails, it has been working for me for years, and continues to work.

#8. My Monetization Mastermind group as a way to open doors

It’s a reason why to get introduced to people. A reason to get on a call. A reason to find more good people to get introduced to.

#9. Getting on calls with people

I’ve found it’s the fastest and most indepth way to communicate, at least if you work from home like me. You can get info out of people you could never get over email alone.

Whenever I talk to people, they always make some side comment that ends up changing how I think about a crucial issue. (Such as points 3 and 5 above, which were the direct result of getting on a call with somebody inside my Monetization Mastermind group).

#10. Weekly work budget

I wrote about this last week, but in a nutshell, it’s a total amount of time I allow myself to work each week. It’s forcing me to prioritize and focus. I’m getting more done in less time.

At this point, I could promote something, like my Daily Email Habit service.

But I’d rather know what’s working for you now. If you’re game, hit reply, and let me know.

First time ever, I signed up for a free challenge

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Last week, I got an email from direct marketing legend Dan Kennedy himself!

Ok, probably not Dan himself.

For one thing, Dan is famous for not exposing himself to the digital crack that is the Internet or even having an email account.

For another, a buncha people in my Daily Email House community have lately expressed displeasure with Russell Brunson of ClickFunnels, who bought Dan Kennedy’s business a few years back, for firing the copywriters and replacing them with AI (presumably for emails going out in Dan’s name also).

Anyways, here’s what “AI Dan” wrote me:

===

That was the first time anyone told me I was grotesquely underpriced.

In my experience since, almost everybody is.

Not because the market will not pay more. Not because the work is not worth more. Because of what is going on between their ears.

For five days starting May 18th, I am going to show you exactly what changes when you cross from six figures to seven.

Not inspiration. Not theory. The actual system.

Day 1: Add a Zero

Day 2: Add a Comma

Day 3: Faster Than You Think

Day 4: The Marketing Machine

Day 5: Dan Kennedy Day

90 minutes a day. Completely free.

I have charged $19,400 for a single consulting day. The Seven Figure Academy, where this material was first taught, required a significant four-figure investment to attend.

This challenge costs nothing.

===

I don’t think I’ve ever, in my life, signed up for a challenge before. But I signed up for this.

For one thing, I’m working on my Art of Charging More book, and I’m constantly looking for more ideas (and case studies and stories) that I can include.

For another thing, I suspect I myself could be charging 10x what I charge. (Advising others to charge more is one thing. Doing it yourself is another.)

For a third thing, it’s Dan Kennedy. Live. And Dan is the guy I’ve quoted the most in this newsletter and learned the most from, both directly and indirectly, when it comes to direct marketing, copywriting, and running a personality-first biz like this newsletter.

I’m telling you all this because my new philosophy is to take people along when I do something.

Day 1 of Dan Kennedy’s free challenge is today. It’s happening live at 7pm CET/1pm EST/10am PST.

Dan and Russell say it’ only happening live, with no replays.

Is that true?

I have no idea. But I do know for a fact that Dan believes that the only hope you have of selling at a distance is to deliver such a tonnage of sales content that the audience gets themselves into a state of gullibility.

I’m telling you this to warn you.

I don’t know what Dan is selling on the back of this challenge.

He’s sure to be selling something.

That doesn’t take away from the fact the guy is the most experienced person in the world today when it comes to direct marketing, and that this challenge is going to be valuable whether you buy whatever Dan ends up selling or not.

At least that’s what I’m telling myself.

If you wanna join me, live tonight, to hear what Dan has to say about charging more:

https://bejakovic.com/dkchallenge

Last call for Tour de Commandments bonuses

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The past week, I have been running the Tour de Commandments event to mark the 1-year anniversary of the publication of my 10 Commandments of Con Men etc book.

As a result of this event, I have sold more than 100 paperback copies of my book, and have rocketed up the book rankings, at least for a few days, above the paperback of Robert Cialdini’s Influence. That’s really all a daily email writer could ever want for.

Today is the last day of this promotional spectacle. With one final, desperate push towards the finish line, the Tour de Commandments event ends tonight, Sunday the 17th, at 12 midnight PST.

If you take me up on this offer before the deadline (instructions below), you get the following bonuses:

#1. “Manna for Marketers” live workshop and implementation call

Happening next Wednesday at 8pm CET/2pm EST/11am PST. I will cover how I’ve consciously applied these 10 Commandments of Con Men etc. in my biz. I’ll also offer you my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).

#2. “3 lessons after $18,487 spent on running Amazon book ads”

Over the past 7 years, I’ve spent $18,487 on Amazon book ads. The majority of those ads have been for my two “10 Commandments of SOMETHING” books. I’ve put together a report on the 3 main lessons learned after 7 years, thousands of copies sold, and $18k+ in ad spend.

#3. “40 Pages to Authority: A $1k article series”

Back in 2023, the the Professional Writers Alliance paid me $1,000 to write a 4-part article series about my experiences writing, promoting, and profiting from a 40-page book (my first 10 Commandments book).

PWA made these articles available to their paying members only. But you can get them as a free bonus for taking me up on my Tour De Commandments offer.

#4. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”

This report outlines a hack, which involves the push of a button — literally, that’s all there is to it — and which made me an extra ~$1.5k per month in Amazon royalties. I used this hack once, over the span of a few months, or rather a few weeks. I made money with it. And I never used it again.

I’m not saying anybody else should use this hack. I’m not saying anybody else should NOT use it either.

All I’m willing to do is to tell you what this hack is, why I’m no longer using it myself, and how you can try it out yourself, if you so choose, to make easy money off Amazon.

#5. “The best direct marketing book of the past 15 years”

That’s according to me, somebody who has read and reread all the great direct marketing books, and some of the not-so-great, and who has made millions in sales via the ideas I’ve learned in those books.

Odds are excellent you have not read this book or even heard of it. But I will tell you what it is so you can grab it on Amazon, and I’ll even give you $15 in Bejako Bux so you can get it effectively FREE.

#6. “The best course on selling via email I have personally found”

The information in this course has influenced a ton of people online, indirectly. Yet I never hear anybody talking about this course directly, or implementing the complete system inside, rather than just one fraction.

(I have been going through this course and implementing it myself and helping my coaching students implement it.)

If you like, you can be among a select elite of people who both know about this course and who profit from it. Because, if you take me up on my Tour de Commandments offer, I will tell you where to find this best course on selling via email, for FREE, and completely legally.

#7. Influence Riddles Vol. 1

7 real-life case studies of successful episodes of influence, turned into riddles for you to ponder and profit from, including:

* How one clever offer owner got me to promote his offer as an affiliate even though I knew it wouldn’t sell to my list

* A lead magnet I’ve seen two very successful marketers using, which gets better conversions and higher-intent leads than the usual free report/course/template etc.

* A new upsell strategy that “exploded average order value overnight” (taken from the best direct marketing book of the past 15 years, which is #5 inside this bonus bundle)

If you want to take me up on this Tour de Commandments offer, here’s what to do:

1. Grab five paperback copies of the 10 Commandments book (or four, if you’ve already got a paperback and can dig up that receipt as proof)

2. Forward me your receipt (or receipts, if you already got one) from Amazon

3. I’ll get you in for the Manna for Marketers workshop, and get you access to the above bonuses, as well as others I release in the coming days.

Again, the deadline for this event is tonight, May 17, at 12 midnight PST.

If you’re in, here’s where to take me up on this offer:

https://bejakovic.com/new10commandments

My new experiment: weekly work budget

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As a new experiment, I’ve set myself a “weekly work budget.”

It’s the opposite of the workweek, which mandates how much time you MUST work.

The weekly work budget mandates the amount of time each week I’m ALLOWED to work.

If I work more one day, I have to take it out of another day.

The total time I work by the end of the week has to be less than the time I’ve set for myself (currently 24 hours).

I’ve set myself a weekly work budget because I tend to waste a lot of time supposedly working but actually just checking email and Skool… switching between projects (why not? I’ve got ALL THE TIME IN THE WORLD to do everything!)… and not prioritizing what actually matters.

So far it’s working brilliant. I’m only wondering why it’s taken me 12 years of working by myself to hit upon this.

I’m telling you this in case you also work for yourself, and in case you spend more time working than you like, and getting less done than you like.

If so, a weekly work budget might be worth trying.

I’m also telling you this because I’ve already spent a bunch of time working today. I’ve had a couple calls — one with a possible auction partner, and a second with a prospect — now turned client, the first I’ve had in years — who replied to my “DFY newsletter service” offer a few days ago.

Those two calls, plus some other work I’ve done today, mean I haven’t had time to prepare any more bonuses for my ongoing Tour de Commandments event. And who knows, with my weekly work budget quickly draining out, I might not have time to prepare any more by the end of this week either.

Will that kill this Tour de Commandments deal for you? I don’t know. Maybe the following list of bonuses will be enough to entice you.

The deadline for this event is this Sunday, May 17, at 12 midnight PST. If you act before then (instructions below) you get the following bonuses:

#1. “Manna for Marketers” live workshop and implementation call

Happening next Wednesday at 8pm CET/2pm EST/11am PST. I will cover how I’ve consciously applied these 10 Commandments of Con Men etc. in my biz. I’ll also offer you my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).

#2. “3 lessons after $18,487 spent on running Amazon book ads”

Over the past 7 years, I’ve spent $18,487 on Amazon book ads. The majority of those ads have been for my two “10 Commandments of SOMETHING” books. I’ve put together a report on the 3 main lessons learned after 7 years, thousands of copies sold, and $18k+ in ad spend.

#3. “40 Pages to Authority: A $1k article series”

Back in 2023, the the Professional Writers Alliance paid me $1,000 to write a 4-part article series about my experiences writing, promoting, and profiting from a 40-page book (my first 10 Commandments book).

PWA made these articles available to their paying members only. But you can get them as a free bonus for taking me up on my Tour De Commandments offer.

#4. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”

This report outlines a hack, which involves the push of a button — literally, that’s all there is to it — and which made me an extra ~$1.5k per month in Amazon royalties. I used this hack once, over the span of a few months, or rather a few weeks. I made money with it. And I never used it again.

I’m not saying anybody else should use this hack. I’m not saying anybody else should NOT use it either.

All I’m willing to do is to tell you what this hack is, why I’m no longer using it myself, and how you can try it out yourself, if you so choose, to make easy money off Amazon.

#5. “The best direct marketing book of the past 15 years”

That’s according to me, somebody who has read and reread all the great direct marketing books, and some of the not-so-great, and who has made millions in sales via the ideas I’ve learned in those books.

Odds are excellent you have not read this book or even heard of it. But I will tell you what it is so you can grab it on Amazon, and I’ll even give you $15 in Bejako Bux so you can get it effectively FREE.

#6. “The best course on selling via email I have personally found”

The information in this course has influenced a ton of people online, indirectly. Yet I never hear anybody talking about this course directly, or implementing the complete system inside, rather than just one fraction.

(I have been going through this course and implementing it myself and helping my coaching students implement it.)

If you like, you can be among a select elite of people who both know about this course and who profit from it. Because, if you take me up on my Tour de Commandments offer, I will tell you where to find this best course on selling via email, for FREE, and completely legally.

If you want to take me up on this Tour de Commandments offer, here’s what to do:

1. Grab five paperback copies of the 10 Commandments book (or four, if you’ve already got a paperback and can dig up that receipt as proof)

2. Forward me your receipt (or receipts, if you already got one) from Amazon

3. I’ll get you in for the Manna for Marketers workshop, and get you access to the above bonuses, as well as others I release in the coming days.

Again, the deadline for this event is this Sunday, May 17, at 12 midnight PST.

If you’re in, here’s where to take me up on this offer:

https://bejakovic.com/new10commandments

The best course on selling via email I have personally found

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Yesterday, I teased, without revealing, the best direct marketing book of the past 15 years.

This got more people to take me up on my Tour de Commandments offer than the previous days combined.

In part, that’s the cumulative effect of an email promo, which in this case has been going on since Monday.

In part, it’s the power of teasing info, curiosity, and that itching, nagging, bothersome mystery and information gap that a secret creates.

If you need a valuable marketing idea for today, let this be it:

When trying to sell info, use the takeaway sale.

Let me now take my own advice. Let me tease a second bit of info today. Let me tell you about the best course on selling via email I have personally found.

This is NOT a course about email copywriting. Rather, it’s a course about making sales via email.

These are two distinct things.

Most people who try to make sales via email only blast out offers (“New! Discount! NOW!”) or they only try to be funny and informative and valuable in the hope that one day, somehow, people on their list will buy out of good will alone.

Both of these approaches can work from time to time. But long term, both are suboptimal and even unsustainable.

Fortunately, there is a THIRD WAY, which is laid out in the best course on selling via email I have personally found.

I have been going through this course and implementing it myself and helping coaching students implement it.

I happen to know the information in this course has influenced a ton of people online, indirectly.

Yet I never hear anybody talking about this course directly, or implementing the complete system inside, rather than just one fraction.

If you like, you can be among a select elite of people who both know about this course and who profit from it.

Because, if you take me up on my Tour de Commandments offer, I will tell you where to find this best course on selling via email, for FREE, and completely legally.

The course consists of several audio recordings, and one document which lays out the philosophy behind the case studies.

It’s not fill-in-the-blank templates. Rather, it’s made up of a dozen or so case studies that illustrate the many ways to implement underlying ideas in this course, which are both profound and simple.

Also, here are the other bonuses I am offering as part of my ongoing Tour de Commandments event:

#1. “Manna for Marketers” live workshop and implementation call

Happening next Wednesday at 8pm CET/2pm EST/11am PST. I will cover how I’ve consciously applied these 10 Commandments of Con Men etc. in my biz. I’ll also offer you my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).

#2. “3 lessons after $18,487 spent on running Amazon book ads”

Over the past 7 years, I’ve spent $18,487 on Amazon book ads. The majority of those ads have been for my two “10 Commandments of SOMETHING” books. I’ve put together a report on the 3 main lessons learned after 7 years, thousands of copies sold, and $18k+ in ad spend.

#3. “40 Pages to Authority: A $1k article series”

Back in 2023, the the Professional Writers Alliance paid me $1,000 to write a 4-part article series about my experiences writing, promoting, and profiting from a 40-page book (my first 10 Commandments book).

PWA made these articles available to their paying members only. But you can get them as a free bonus for taking me up on my Tour De Commandments offer.

#4. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”

This report outlines a hack, which involves the push of a button — literally, that’s all there is to it — and which made me an extra ~$1.5k per month in Amazon royalties. I used this hack once, over the span of a few months, or rather a few weeks. I made money with it. And I never used it again.

I’m not saying anybody else should use this hack. I’m not saying anybody else should NOT use it either.

All I’m willing to do is to tell you what this hack is, why I’m no longer using it myself, and how you can try it out yourself, if you so choose, to make easy money off Amazon.

#5. “The best direct marketing book of the past 15 years”

That’s according to me, somebody who has read and reread all the great direct marketing books, and some of the not-so-great, and who has made millions in sales via the ideas I’ve learned in those books.

Odds are excellent you have not read this book or even heard of it. But I will tell you what it is so you can grab it on Amazon, and I’ll even give you $15 in Bejako Bux so you can get it effectively FREE.

If you want to take me up on this Tour de Commandments offer, here’s what to do:

1. Grab five paperback copies of the 10 Commandments book (or four, if you’ve already got a paperback and can dig up that receipt as proof)

2. Forward me your receipt (or receipts, if you already got one) from Amazon

3. I’ll get you in for the Manna for Marketers workshop, and get you access to the above bonuses, as well as others I release in the coming days.

If you’re in, here’s where to take me up on this offer:

https://bejakovic.com/new10commandments

The best direct marketing book of the past 15 years

by

Do you like books?

Do you like marketing books?

Do you like valuable marketing books that can legitimately make you millions of dollars, if you only consistently apply what they tell you to do?

If so, I got something for you.

This whole year I’ve been reading and rereading a book, without telling anyone anywhere what it is. It’s the first time I’ve come across an information resource that is so valuable that I wanted to keep it and hoard it for myself, like a miserly dragon.

This book is:

1. Published relatively recently.

2. Almost unknown. I haven’t heard anybody else talking about it, and as per Amazon, it’s not selling.

3. Written by a direct marketing legend who has little personal charisma and either little skill or little interest in building up a big personal brand. (How is he still a legend then? That’s something I will only tease for now.)

4. The most valuable and useful and impactful book about direct marketing in the past 15 years, going back to Mark Ford and John Forde’s Great Leads, which was published back in 2011. That’s according to me, somebody who has read and reread all the great direct marketing books, and some of the not-so-great, and who has made millions in sales via the ideas I’ve learned in those books.

Now here’s my deal for you:

I’m currently running my Tour de Commandments event. I’m using it to mark one year since I published my 10 Commandments of Con Men etc. book.

The deal is that if you buy 5 copies of my book (or 4, in case already have a copy), I’ll give you a buncha bonuses.

My new bonus for today is that I’ll give you (well, kinda) this best direct marketing book of the past 15 years.

This book sells on Amazon right now for $15 for the paperback.

The thing is, I have no interest in going on Amazon and actually filling out your shipping details and ordering this book this book on your behalf and shipping it to your door. I’ve done that before, and it’s frankly too much work for the small offer I am making right now as part of this Tour de Commandments event.

But I also know the value of getting something for FREE.

So my deal is:

Take me up on my Tour de Commandments offer.

I will tell you the name of this book, and I will give you $15 in Bejako Bux to offset the price if you wanna buy it. You can use this $15 in Bejako Bux towards any of my courses or coaching (or anything I sell directly on my site).

(If by some minuscule chance you already own this direct marketing book, you still get to keep the $15 in Bejako Bux.)

Plus, I’ll also tell you a second resource, by the same uncharismatic direct marketing legend, equally as obscure and unknown, which I have been bingeing on for weeks now. It’s got so many valuable marketing ideas that it could legitimately be packaged up as a $30k/year mastermind. But it’s available for free, if you only know where to look, and that’s what I’ll tell you.

Plus plus, there are the other Tour de Commandments bonuses I have promised so far:

#1. “Manna for Marketers” live workshop and implementation call

Happening next Wednesday at 8pm CET/2pm EST/11am PST. I will cover I’ve consciously applied these 10 Commandments of Con Men etc. in my biz. I’ll also offer you my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).

#2. “3 lessons after $18,487 spent on running Amazon book ads”

Over the past 7 years, I’ve spent $18,487 on Amazon book ads. The majority of those ads have been for my two “10 Commandments of SOMETHING” books. I’ve put together a report on the 3 main lessons learned after 7 years, thousands of copies sold, and $18k+ in ad spend.

#3. “40 Pages to Authority: A $1k article series”

Back in 2023, the the Professional Writers Alliance paid me $1,000 to write a 4-part article series about my experiences writing, promoting, and profiting from a 40-page book (my first 10 Commandments book).

PWA made these articles available to their paying members only. But you can get them as a free bonus for taking me up on my Tour De Commandments offer.

#4. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”

This report outlines a hack, which involves the push of a button — literally, that’s all there is to it — and which made me an extra ~$1.5k per month in Amazon royalties. I used this hack once, over the span of a few months, or rather a few weeks. I made money with it. And I never used it again.

I’m not saying anybody else should use this hack. I’m not saying anybody else should NOT use it either.

All I’m willing to do is to tell you what this hack is, why I’m no longer using it myself, and how you can try it out yourself, if you so choose, to make easy money off Amazon.

If you want to take me up on this Tour de Commandments offer, here’s what to do:

1. Grab five paperback copies of the 10 Commandments book (or four, if you’ve already got a paperback and can dig up that receipt as proof)

2. Forward me your receipt (or receipts, if you already got one) from Amazon

3. I’ll get you in for the Manna for Marketers workshop, and get you access to the above bonuses, as well others I release in the coming days.

If you’re in, here’s where to take me up on this offer:

https://bejakovic.com/new10commandments