The 6 most costly offer launch mistakes

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Tragically, you may be making two or three of these mistakes costing you hundreds of thousands of dollars:

#1. Building your offer without a killer proof element at its core

Credit goes to A-list copywriter Gary Bencivenga for this. Says Gary, “Salespeople sell more when they’re true believers, and so do copywriters.”

Good news: If you’re launching your own offer, you can make sure you become a true believer by building your offer around a killer proof element. (It will help persuade your prospects, too.)

#2. Failing to tie the offer into money in multiple ways

We all need to be able a story we can tell ourselves for why we do what we do, including why we spend money. So make it easy for your prospects to tell themselves the story, “This will make me more money than I spend, in multiple ways, possibly even as soon as I buy.”

(By the way, this doesn’t apply just to “make money” offers.)

#3. Putting too much into the offer

It can dilute the offer and can lower its perceived value. But also…

#4. Omitting an upsell

… unless your front end offer will extract as much money as you ever hope to get out of your prospects, then you need something else to sell them.

Better do it now, when people have told you that they are motivated to solve a specific problem, rather then later, when that problem either becomes too big or too familiar for them to do anything about any more.

This coming Wednesday, I will kick off what I’m calling Most Valuable Offer.

In a nutshell, I will help a small group of list owners launch and sell a paid live workshop to their lists before the end of April.

I’ll help the folks who join me avoid the mistakes above, as well as other mistakes like #5 – Making your upsell irrelevant to the launch offer and #6 – Committing to the launch without validating demand first.

If you’re interested in getting my help avoiding these costly mistakes and launching your own Most Valuable Offer, here’s where to get more information:

https://bejakovic.com/mvo

Knee deep in trying to create an offer

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Here are three stories of me being stuck up to the knee, and then unstuck, when creating an offer:

STORY 1, Feb 2020.

I had the idea to write a book about insight, working title, Gospel of Marketing Insight.

I collected a bunch of ideas, wrote out a bunch of note cards, organized the note cards, created an outline, started drafting chapters, gave drafts to people for feedback, got feedback.

I wasn’t really happy with what I had. I took a break. I came back to it. I started the process again.

Again, I wasn’t really happy with what I had. Again, I took a break. Again, I came back to it and started process… again.

And so on.

STORY 2, Nov 2024.

I had spent a few months going through Travis Sago’s Passive Cash Flow Mojo course from start to finish, several times, and taking notes, and reflecting, and coming up with ideas.

My goal was to come up with an idea for a continuity offer I could create.

I finally hit upon idea I liked — “a daily prompt for a daily email.” So I interviewed people. I came up with prompt categories and examples. I listed ideas for back-end offers.

“But I’m not just trying to sell a continuity offer,” I told myself.

I wanted to create something people would actually open and and read and use.

I got stuck on that last part. I had ideas, but they were vague. So I said to myself, “One of these days, I’ll sit down and flesh these ideas out, and then I’ll be ready to launch this new continuity offer.”

Days dragged on, then became weeks.

STORY 3, March 2026.

Another book idea, working title, The Art of Charging More.

I already had a bunch of content I could use in the form of emails I’d written.

Same story as book 1 above. I had an outline for the structure. Actually I had more than one outline. One step forward, two steps back. I was not really happy with what I had in any form. I decided to put the book aside because didn’t really know how to proceed.

So that was how I got stuck in three cases. Here’s how I got unstuck.

Well, maybe you can already guess.

For the past few days, I’ve been telling you about something I call Most Valuable Offer, which is basically a paid live workshop, with a publicly announced delivery date that’s coming up soon.

That’s what I did in each of the three situations above:

That unwritten book about insight? It became my Age of Insight training.

The waffling about how to make my daily prompt for a daily email both consumable and valuable became? That gave birth to my 3rd Conversion training, after which I finally did launch the daily prompt continuity offer, which is now called Daily Email Habit.

The book about pricing that I set aside? It spawned my Price Increase Promo Challenge, which I launched a few weeks ago. It might also lead to other live and paid workshops, after which I might finally be able to put together the book.

If you want to launch an info product, make it good and useful, and somehow overcome mental blocks, procrastination, perfectionism, or simply gaps in the material that you have collected, then I can personally recommend running a paid live workshop, with a deadline coming up soon.

It forces you to put out something by a given date, coming up soon…

It forces you to make your material good without trying to make it perfect…

It creates ideas and assets you can reuse, resell, or integrate into future offers…

It gives you an injection of cash…

… because while you’ve been stuck on a given offer, maybe you haven’t been making any other new offers, which translates into not making new money.

So for all those reasons and more, I recommend running a paid live workshop, with a deadline coming up soon, or, as I’ve termed it, launching a Most Valuable Offer.

And if you want to launch a Most Valuable Offer by the end of this month, April 2026, you can now get my help.

You get my experience and help in launching your new Most Valuable Offer, but just as importantly, you get a deadline, because this is happening now and not later.

For the full info:

https://www.skool.com/daily-email-house/would-you-like-a-chocolate-chip-most-valuable-offer

Fears of list rot

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Yesterday I launched a new offer, to help you launch a live workshop, delivered on a specific day that’s coming up soon, which I’m calling Most Valuable Offer.

I’ve had a few people sign up already. Among them was one list owner who said that his motivation is that he worries about list rot, and a live workshop could be a way to light a fire under his feet to combat list rot.

I dug in deeper. I asked him if he had seen signs of rot on his list. He explained:

===

Not signs necessarily.

It’s more that the handful of times I’ve solicited engagement from my list to gauge interest in a particular product I was going to make, I got pretty good response. Then, when I’d start making it, I’d get too far in the weeds, then eventually, get distracted by life or some other thing, and then set it aside.

So, my concern is that they will start thinking I’m a flake who keeps asking for feedback, and then never coming through with the finished product. Which will lead to that rot.

So, I’m seeing this as that chance to spark that life back into the list by getting this MVO launched & out there.

===

One of the chapters I was considering for my “10 Commandments of Con Men, Pickup Artists, Magicians, etc” book was, “assume rapport.”

It’s a common behavior among many influence professionals like pick up artists, sales men, and stand up comedians.

Influence professionals behave how they want you to behave.

They treat you like a lifelong friend because they want you to treat them like a lifelong friend. They trust you because they want you to trust them. They find you endlessly fascinating and charming because they want you to find them fascinating and charming.

There’s a bigger principle here:

We all take our cues for how to behave from other people.

Influence professionals know this, and that’s why they take the lead. As with many things common to influence professionals, this applies more broadly to business and life, in ways that can be perfectly ethical.

In short, the above list owner’s fears of list rot are justified.

If you yourself behave like a flake, people will in time take their cues from you.

They will say one thing and do another. They will be late or not show up at all. They will make excuses or ghost you.

The good news is, the fix is easy, and and you can get started on it today.

The fix is to be punctual, to do as you say and to follow through, to make people a clear offer and ask them for a clear yes or no answer.

The results of that are both instant and long-term.

Instant, as in sales and a spike in engagement.

Long-term, as in a stronger bond with your list, greater trust in you and what you sell, and higher perceived value of your offers.

Like I said, yesterday I offered to help you launch and deliver your own Most Valuable Offer.

You can find the full details below.

If you decide that this offer is not for you, that’s perfectly fine.

If you decide it is for you, comment on the post below if you’re a member of Daily Email House, or if you’re not a member of Daily Email House, send me an email and tell me you’re in.

Here’s the link:

https://www.skool.com/daily-email-house/would-you-like-a-chocolate-chip-most-valuable-offer

Would you like my help launching your own Most Valuable Offer?

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The past couple days, I’ve been writing emails about what I call the Most Valuable Offer:

A live workshop, delivered on a specific day that’s coming up soon.

In my experience, the Most Valuable Offer is most valuable because it:

* Provides a quick injection of cash

* Makes your list come alive and keeps it from rotting

* Creates an asset you can keep selling for years to come

* Forces you to move and deliver something now rather than never (relevant if you’re prone to perfectionism and procrastination, like me)

Today I’ve got an offer for you related to that. I’m offering to help you design, sell, and deliver your own Most Valuable Offer.

Specifically, I’m offering to directly work with you to:

1. Figure out a sexy, exciting topic for a live workshop you can deliver, which is likely to sell to your audience now and in the future

2 Come up with the structure + content for your Most Valuable Offer, so that you actually deliver something interesting and practical to your buyers, without going crazy or feeling like an imposter, which they will consume and (gasp) maybe even implement

3. Help you sell it via a launch to your list, and hopefully bring in millions or perhaps billions in sales, or barring that, at least create a real asset you will own and be able to profit from forever

And now I guess the big question:

Why might you want my help instead of just planning, creating, and launching a Most Valuable Offer on your own?

Simple.

Because I’m offering you my help NOW. Not “some time soon, maybe next month, as soon as I get this other project finished etc.”

I genuinely believe the Most Valuable Offer is the easiest, fastest, and most profitable way for folks to launch their next (or even first) info product, to make good money, and to engage their list.

People still don’t do it, or don’t do it nearly as often as they could benefit from it (myself included).

There are lots of reasons for this. But one big one is that it’s easy to put off launching a Most Valuable Offer and say, “I’m not quite ready, it’s not quite the right time, but I’ll do it soon.”

In the words of Steven Morrissey, how soon is now?

If you take me up on this Most Valuable Offer offer, I will give you:

* Accountability, so you actually create and launch your Most Valuable Offer by the end of this month, April 2026

* A second pair of experienced and quite expensive-to-hire eyes (mine) to help make your positioning, content, and copy a success

* My “Risk Nothing and Maybe Win Something” proposition

As for that “Risk Nothing and Maybe Win Something” proposition, here’s how that works:

1. The investment to get my direct help with your Most Valuable Offer is $250

If you wanted to work with me 1-1 to help you conceive, create, and launch a new offer, I would ask for $10k — if I agreed to it at all, and there’s an excellent chance I wouldn’t agree to do it, unless you have a sizeable list and a track record of launching offers before.

I’m opening this up offer much more broadly and making this cheap because my primary goal is not to make money.

My primary goal (actually goals) is to 1) generate success case studies and 2) to create an asset I myself can sell in the future.

As you might have read in my newsletter last week, I’m working on a cold traffic funnel.

The assets I create via this Most Valuable Offer cohort or challenge, or whatever you want to call it, and the templates/checklists/SOPs that result from it, will make for a nice bump or upsell in my funnel, or perhaps even a front-end offer.

That’s why I’m making you this offer NOW and why I’m making it at all.

2. Bejako’s Most Valuable Offer Buy-Back Scheme

If you launch your Most Valuable Offer and don’t make at least $250, I will offer you $250 to buy your Most Valuable Offer from you, lock, stock, and barrel.

Meaning, I will buy the exclusive rights to sell and distribute your Most Valuable Offer myself for $250.

Of course, you don’t have to sell me the rights to your Most Valuable Offer if you don’t want to, if you’re personally too attached to it, or if you think you will be able to sell this offer yourself in the future.

But if you launch your own Most Valuable Offer and decide it has not been and will not be worth $250 to you, you are covered by Bejako’s Buy-Back Scheme. You either lose nothing or you profit.

3. My Price Increase Promo system, which I’ve just sold to a handful of good folks for $250.

Once you launch your Most Valuable Offer, will be able to sell it ongoing.

And as master copywriter Robert Collier found, nothing sells like the argument, “Before The Price Goes Up!”

I’ll give you a simple and straightforward system, based on my own experiences running price increase promos and honed on my work with a few folks over the past month, so you can make money and sales in the future with your Most Valuable Offer.

4. Distribution in my newsletter.

I will announce your Most Valuable offer launch in my newsletter and link to your sales page.

Depending on what topic your Most Valuable Offer is on, I might drive you some sales or at least some interest.

5. Future distribution via my cold-traffic funnel.

Like I said, I’m doing this with the view to make it part of my cold-traffic funnel.

I will include a description of your offer and a link to your sales page as part of the offer I put inside this funnel.

I realize this is speculative because my cold-traffic funnel not live yet.

So I’m giving you a a promise that when it is live and when put recordings of this workshop or challenge are in it, your Most Valuable Offer will be there too, potentially driving leads to you, one or two at a time, for months, years, or decades to come.

So that’s my offer to you.

My personal time and attention are involved, there’s a limit to how many folks I will ultimately want for this.

I don’t know what that limit is yet. But if I start to see there is more demand than I feel I can comfortably handle, I will pull this offer, without much ado. If you’re interested, I suggest you act sooner rather than later.

With all that said…

Are you in? Are you out? Do you have questions?

Hit reply and tell me so.

My first Most Valuable Offer

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Yesterday, I teased what I call the Most Valuable Offer.

Today, I want to tell you all about it. Let me start with my very first experience with a Most Valuable Offer:

The date was Friday, Oct 22 2021. I was walking along the sea in Opatija, Croatia, where the numerous and warlike Bejakovic clan makes its fair-weather camp.

As I walked along the sea, keeping an eye out for pirates, a bright idea suddenly penetrated my dim brain:

“All these people keep telling me I’m so good at writing emails. So why don’t I finally offer a training on how I write emails?”

​​Yes! I took out my phone, and wrote down a bunch of ideas for the offer, the sales page, and the actual content of the training.

Later that evening, I sent out an email about it to my list.

For the rest of the evening, I watched in wonder as thousands of dollars poured into my PayPal account from people who decided to preorder this training.

I called that training Influential Emails. I delivered it live on Zoom over the next few weeks. I charged $249 for it.

I had 38 people take me up on the offer before I was done promoting it, for a total of around $8k in profits (I offered a discount to the very first people who signed up).

At that time, my email list stood at a mighty 800 subscribers.

Let me reiterate the numbers, because they are important:

$8k in profits from an email list of 800 subscribers. That comes out to $10/subscriber.

So there you go. Most Valuable Offer:

A workshop or a series of workshops (my Influential Emails was three calls over three weeks), delivered live on a specific, publicly announced date in the near future.

The “live” and “specific date in the near future” bits are the magic here. They explain why this type of offer is Most Valuable:

#1. A Most Valuable Offer makes you money, even a good deal of money

A Most Valuable Offer provides live contact with you, which is something that people on your list value. Plus there’s implied scarcity because this is a live event happening soon.

Put those two things together, and it means people are willing to buy, and they are willing to pay, often much much more than they might be willing to pay for the same info delivered in any other format such as a book, course, checklist, etc.

(Again, my first Most Valuable Offer brought in $10/subscriber.)

#2. A Most Valuable Offer is easy to deliver

On a live workshop, you don’t have to be perfect. People are there with you live, and that’s a big part of what they paid for.

In my experience, people are also understanding, and flubs can even make the experience more human and fun, unlike in a book or a course.

Also, this isn’t a talk on a stage. You can have notes to consult, you can make the audience do part of the work, you can play YouTube videos instead of talking, and you can wear pajamas if you like. (I did it all for Influential Emails, minus the pajamas.)

#3. A Most Valuable Offer is quick and forces you to deliver it

This third point is perhaps the most important.

Like my first experience with a Most Valuable Offer shows, you can get an idea today and sell it by tonight.

You can start with nothing right now, and end the day with thousands of dollars in pocket, out of nowhere, by the time the clock chimes and the little cuckoo bird comes out and counts off 12 chirps.

And crucially, the publicly announced date of a live workshop forces you to put out the training in a matter of days or weeks, even if it’s not perfect, but which is likely to be 96% as good as you could ever make it, even if you kept working on it for years or decades.

Win-win-win, right? Win win… win win win… win…

So what’s missing? Why doesn’t everybody make Most Valuable Offers all the time? Why don’t I do it every month?

I can think of a number of reasons.

The number one “what’s missing” I can think of is that folks simply don’t take the first step and make that public announcement and commitment.

It’s too easy to say, “Yeah that’s a good idea, I should do that some time soon,” and then go on doing other stuff, whether fiddling with that new course you’ve been working on… or delivering your 1-1 services or coaching… or dreaming pipe dreams about how you will get to 10k subscribers by the end of this year, at which point your list will somehow magically make money on its own.

I could tell you to just do it, to just take that first step, and to make your list an offer for a Most Valuable Offer tonight.

But I have a better, more practical message, in fact an offer, a Most Valuable Offer, a Spectacularly Valuable Offer. I am frankly a little nervous about it, but maybe that’s a good thing. I will share it with you tomorrow.

Do you have nothing to sell in April?

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Today i sat down at the cafe at Barcelona’s old-shipyard-turned-maritime-museum. I took a sip of my decaf coffee, and forced myself to stop ogling the people around me. I started to write. It wasn’t pretty.

“What offers am I promoting?” I wrote in my notebook. “What COULD I be promoting?”

At the start of this year, I told myself to put out a new in-house offer every month. I’ve managed it for the first three months.

But what about April? I’ve got nothing.

Fortunately, I know a secret for whenever I have no offers to promote.

I mean, it’s not really a secret. It’s something I’ve been banging the drum about for the past, oh, I don’t, four years?

It’s what I call the Most Valuable Offer.

The Most Valuable Offer is something you can start selling immediately, even if you have nothing, not even a sales page.

The Most Valuable Offer has a high perceived value, comparable to a course, which means it can comfortably sell for $100 or $200 or even more.

The Most Valuable Offer is easier to sell than a course, because of psychological factors that have nothing to do with its content, but only to do with its structure.

The Most Valuable Offer is forgiving, unlike a course or God forbid, a book. In other words, it’s an offer that doesn’t need to be perfect before it can go out to customers, and before customers will be happy and grateful for it.

Finally, the Most Valuable Offer has an inbuilt mechanism that forces you to deliver it, today or tomorrow or by the end of the month at the latest, rather than in 3 months’ time, or next year, or never.

If you’ve been on my list for a while, and in particular if you joined me for the “How I do it” training two years ago, you probably know what my Most Valuable Offer is. If not, don’t worry. I’ll tell you all about it, and give you some examples, in my email tomorrow.

[Psych Psundays] Kids are stupid

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Last Sunday, I kicked off a new series in this newsletter, Psych Psundays. The reaction to that first issue was positive:

#1 “Love this, love the concept”

#2 “LOVED THIS. Thanks!”

#3 “This was awesome, John! Grazie”

#4 “Excellent thoughts and incredibly timely… for me, anyway.”

#5 “I love Psych Psundays.”

Let me see if can keep it going for another week.

Today’s installment of Psych Psundays is built around two highly instructive videos I watched this week.

The first was posted in the subreddit r/KidsAreFuckingStupid.

It showed a girl, about 3, standing on a nice-looking wooden deck, made up of normal wooden boards laid tightly together.

In spite of this being perfectly solid and perfectly safe ground to stand and walk on, the little girl was screaming her lungs out, and was otherwise paralyzed with fear, unable to take a step. The caption for the video read:

“She thought she would fall through the cracks.”

That leads me to the first curious bit I want to share with you on this Psych Psunday:

A hundred years ago, a psychologist named Jean Piaget was one of the first psychologists to observe children very carefully — their speech patterns, their ideas, their way of looking at the world.

Piaget found that children’s thinking is black and white, magical, absolute.

To children, ideas are the same as things, with the same concreteness and reality. An idea, if it pops up in a kid’s head, must be true, has always been true, will always be true, isn’t made false by evidence or by previous ideas that contradict it.

That’s why, if a kid gets the idea idea that she can fall through a 1/8-inch crack in the floor, why, she can. WAAAAAAHHHH!

Stupid kids, right?

Anyways, let’s move on to the second highly instructive video I watched this week. It was an interview with actor Dustin Hoffman.

Hoffman was talking about the early days of his career, back when he was unknown, but had just gotten rave reviews for an off-Broadway play.

Even though he had no movie experience, Hoffman suddenly got an invitation to come out to Hollywood and read for a part in a big new movie that was being cast.

Hoffman flew out, and met the director, Mike Nichols. The meeting went down like this, in Hoffman’s words:

===

He [Mike Nichols, the director] comes over to me, and immediately I’m feeling miserable.

I just have bad feelings about the whole thing. This is not the part for me. I’m not supposed to to be in movies.

I’m supposed to be where I belong. An ethnic actor is supposed to be in ethnic New York in an ethnic off-Broadway show.

I know my place. And I can read him. I feel I can read him, like he feels like he’s made a big mistake.

===

Turns out, Nichols didn’t feel he had made a big mistake.

In fact, Nichols gave Hoffman the lead role in that movie, the Graduate, which would make Hoffman into an international star, and would in time lead him to a couple Oscars and an estimated net worth of around one hundred million dollars.

So kids are stupid. They think that just because a thought popped up into their heads that they can fall through a 1/8-inch crack between wooden boards, that this makes it so.

But, I’d like to claim, the kind of black-and-white, imagined-is-real thinking of children stays inside us forever. Adults still operate on the same basic machinery.

We feel we know how the world is. In fact we KNOW how it is, with 100% certainty. You can hear it in Dustin Hoffman’s words above:

“This is not the part for me.”

“I know my place.”

“He feels like he’s made a big mistake.”

So that’s my second curious bit for this this Psych Psunday. Great. Now what? What do you do with this?

Does it mean that your intuition, your gut feeling, your sense of what’s real is always wrong, because kids are stupid, and we’re all kids inside?

No, clearly not.

But it does mean that how you feel, I mean, how you know the world to be, with 100% certainty, is not necessarily what the world really is like.

And maybe that’s an inspirational takeaway we can end this Psych Psunday on.

The next time you are faced with a new opportunity and you find yourself knowing for sure that this is not for you… this is not your place… the world does not want you to go in this direction… take another step.

You might find the ground under you solid and safe, and you might also find a couple Oscars, or at least a million dollars or two, in your future.

Unstable copywriting clients

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“Hi Rob, Here’s the invoice for May. Take a look and see if everything looks kosher on your end. Thanks, John”

I sent that email out in June 2021.

I had been working with a dropshipping syndicate. When I say “syndicate,” I mean it was a few young American guys, living in Thailand, who had decided to band together to do dropshipping on an industrial scale.

They were running a dozen funnels for a dozen products, bringing in at the high point 2,000 new buyers per day, and I’m guessing making millions for themselves per year.

Starting in 2019, these guys had hired me to write copy for all the front-end stuff for all their funnels — ads, video scripts, advertorials, landing pages.

For the previous year or so, since early 2020, I was also writing daily emails to their list of about 200,000 buyers, on comission only.

The front-end copy paid me a paltry $150/hr. The back-end emails, after I finally convinced the guys to let me write them for free, on comission only, paid me much much more, the most money I’ve ever gottne paid as a freelance copywriter, money that’s stil sitting in my bank today.

“Hey Rob, Following up on this, not sure you saw it. I checked my account just now and didn’t see this invoice paid. Thanks”

That was a bit later in June 2021. Rob never replied to me. He also never paid my invoice.

I did in the end manage to get paid one last time, by writing to one of his partners, who informed me that the business was shutting down. I never found out why.

I did hear from Rob years later. He wasn’t doing dropshipping any more. He now had a new low-footprint business, buying and flipping land. He wanted to know if I was interested in writing copy for him again. I wasn’t. Also, I checked just now. That new business has also shut down in the meantime.

Here’s my point:

If somebody has no employees, no office, no expensive and custom equipment, no contracts to fulfill, and in general no obligations, what’s keeping them going if things ever get bad, sad, or even just boring? The answer is, nothing.

That’s why it’s a better long-term bet to sell to, say, dentists, who are tethered by a million hooks to their businesses, than to, say, dropshippers, who can decide from today to tomorrow to close their laptops and go work as a land flipper or to maybe roast coffee for a living.

Of course, it’s nice to make a quick cash grab by working where the money is churning right now. (It’s what I was able to do with the dropshipping guys while it still lasted.)

But isn’t it nicer to have a long-running cash grab, one that doesn’t just last for a few months or a year, but one that lasts for three years… five years… 15 years?

I’m telling you this because I’m now promoting an offer by Doberman Dan Gallapoo. I wrote about the full details yesterday. In a nutshell:

Dan is putting together a small group of copywriters and helping them profit from the confusion, uncertainty, and chaos in the market right now.

Dan’s system involves working with profitable businesses, which have been around for years and have large customer database, employees, and often, physical stores.

You can call these “Lindy” clients, as in “Lindy Effect,” which says that things that have been around for a while are likely to stick around.

Dan’s method of finding such clients, and delivering sales for them, is equally Lindy:

Direct mail.

I won’t try to sell you on direct mail or Dan’s system in this email.

Instead, I suggested to Dan that we create a free pop-up group to share more info about this opportunity.

The idea being, this free pop-up group would be a place for a few good folks to get to know Dan… to find out more about how he gets clients and delivers results with direct mail… and see if it’s something they would want to take on with Dan’s guidance, mentorship, and help.

Dan agreed with me. So we are creating this free pop-up group.

Would you like to join us?

RSVP

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I have an invitation for you. Here’s what’s happening:

I’ve been talking to Doberman Dan Gallapoo.

As you might know, Dan is a legit A-list copywriter. As in, he’s been hired by clients like Agora not just to write for them… but to start entire new divisions for them.

Once upon a time, Dan actually roomed with Gary Halbert. He’s one of the five or so people in the entire world that Dan Kennedy will pick up a phone call from, any time.

Since 2011, Dan has been writing and publishing a paid print newsletter about marketing, The Doberman Dan Letter. It’s read by the “who’s who” of the DR space.

Dan runs his own direct response businesses, and he still works with clients and partners with other business owners on revshare deals.

He gets these deals whenever he wants, by doing something no other copywriters today are doing, at least none that I know.

Every economic crisis or so, Dan puts together a small group of copywriters and helps them profit from the confusion, uncertainty, and chaos in the market.

The last time Dan did this was during Covid.

With the Iran war leaking out globally, and the AI bubble getting ever larger and ever more taut, right now is a time of proper uncertainty and stress.

Sure enough, Dan is putting together his group again.

He asked if I would help him promote it. I said yes.

If you’re a copywriter, here’s what is basically on offer here:

* Security in an uncertain time

(Dan’s system involves working with profitable businesses, which have been around for years and have large customer database, employees, and often, physical stores. This is not about trying to write emails for some fly-by-night dropshipper who will be here today and gone tomorrow, while you wait to get paid for the work you did last month.)

* Income that’s not capped or tied to your time

* The “one-eyed man” advantage in the land of the blind

* A ready pool of prospective clients, and a unique mechanism to get the attention of those clients and turn them into gigs fast

* A unique mechanism to make money for those clients in a straightforward way, which doesn’t require daily emailing or writing millions of new ad creatives each week

As for those two secret mechanisms, one to get clients, and the other to make money for those clients… they are actually the same:

Direct mail.

Yes, Dan uses direct mail both to get clients, and to deliver for those clients.

The fact is, direct mail never went away. It’s even growing, with smart online-first DTC brands and high-ticket coaching businesses rediscovering direct mail and bumbling their way through it.

You can do the same. Or you can profit from the experience of a master who’s been doing it for decades, at the highest level, and who makes his living by doing exactly what he is offering to personally help others do.

This opportunity is big and new and probably unfamiliar to you.

I have zero hope of trying to sell it to you in this email.

Like I said, I’ve been talking to Dan.

I suggested we create a free pop-up group to share more info about this opportunity.

The idea being, this free pop-up group would be a place for a few good folks to get to know Dan… to find out more about how he gets clients and delivers results with direct mail… and see if it’s something they would want to take on with Dan’s guidance, mentorship, and help.

Dan agreed with me. So we are creating this free pop-up group.

Would you like to join us?

Who else wants to finally put an end to their prospects’ behavioral problems for good?

by

… including leaving your sales page without buying… not reading your copy carefully… not taking you up on your upsells… demanding refunds… and more?

Today I started working with a business owner who has a sizable email list and a cold traffic funnel that’s driving buyers to his list.

Our deal is that I’ll help him monetize his email list better.

As a first step, he asked me for some ideas on how to improve the sales page for his cold traffic funnel.

Why not? After all, the more people we get on his email list, the better it will be for everyone long term. (I’m getting paid partly up front, partly a share of increased sales we get from emails.)

The sales page is doing well, a 3.6% conversion rate. It features the proven old headline formula:

“Get [the good] without [your main objection]”

How to improve on this?

Here’s one idea:

Earlier today, I watched a video by a very successful but very underground marketer. He shared a quick case study.

Once upon a time, he had dog training info biz — various offers to help owners teach their dogs to obey, to be house trained, even to do fancy tricks.

It didn’t work. 1 person in 666 actually bought.

This marketer put a popup survey on his sales page, asking people why they are leaving without buying. People replied:

“My dog is aggressive towards other dogs…”

“My dog chews up our furniture…”

“My dog pulls on the leash…”

“My dog nips at stranger’s heels, AND IT DOESN’T SEEM THIS IS WHAT I NEED.”

The marketer says:

===

Of course all these problems were covered in our book and in our videos. We just doubled down on it, made sure that they were extra covered, extra well… added those to the sales copy… and made the headline something like:

‘Who else wants to finally put an end to their dog’s behavioral problems for good… including digging, barking, chewing, aggression, pulling on the lead, and more?’

All of a sudden it went from 1 in 666 people buying, to 1 in 90 were buying. And then eventually, with a bit more tweaking, we got it to 1 in 60 buying, and then on some search phrases as many as 1 in 10 were buying.

===

You’re probably not selling dog training info. Also, it sounds like this was search traffic, whether organic or paid, and that might be different from other kinds of audiences.

Still.

1 in 666 buying… to 1 in 60 buying. That’s like an 11x improvement in sales. By talking first and foremost about the present pain rather than about future gain. It’s worth a test.

That’s my public service announcement for you. I have nothing really to promote to you today.

So let me remind you of my Copy Riddles program.

The first two rounds of that program deal with this most fundamental topic, of promises, warnings, pain, and gain… and how to use that to keep prospects from ignoring you, leaving you, and not buying.

If you’d like to find out more about Copy Riddles:

https://bejakovic.com/cr/