Last call: Save yourself 20+ hours of copywriting work a week

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“An uneasy, necessitous, busy, rich man seems to me more miserable than he that is simply poor.”
– Michel de Montaigne

Consider this my last warning, threat, and statement of opportunity to grab Dawn Apuan’s time-saving offer for copywriters who write for coaches and consultants.

Dawn’s offer is about saving yourself time, and delivering more copy to more clients in less time.

Dawn says her AI gizmo, to which she is selling the blueprints until tonight, has saved her 30-40 hours a week. Other copywriters say Dawn’s system has save them “at least 20 hours per week” and “cut my work time in half.”

Because, as Montaigne says, an uneasy, necessitous, busy copywriter is even more miserable than a copywriter who simply has no clients.

Dawn’s offer can help you stop being uneasy, necessitous, and busy.

This offer ends tonight, I’m presuming at 11:59 PST, since dawn lives around Seattle.

If you want to get this before it disappears, go here for more details before time runs out:

https://bejakovic.com/if-youre-a-copywriter-and-you-write-for-coaches-and-consultants

P.S. I recently recorded a call with Dawn, grilling her about her strategies for becoming the resident copy guru in half a dozen masterminds and communities so she can get clients easily and in bunches. If you buy or have bought Dawn’s time-saving AI offer before the deadline tonight, write me an email and I’ll share the interview with you.

If you think you can smell bad copy…

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Today is the last day to grab Dawn Apuan’s time-saving AI system for copywriters who work with coaches and consultants.

When I first wrote to promote Dawn’s offer and linked to her sales page, I got a reply from a copywriter in my audience who wrote:

“If anything, her sales page is a reason to NOT buy it…”

… presumably meaning, professional copywriters can tell this sales page, which was written with the help of Dawn’s AI gizmo, is 1) not good copy, or 2) sounds like it’s written by AI, or 3) both.

Well about that.

Like I said, Dawn writes for coaches and consultants. It’s a specific style of copy, with a specific structure and tone.

I’m not advising you to get and use Dawn’s system if you write financial copy (go apprentice at Agora) or if you sell bizopp (read and model my emails).

But if, like Dawn, you write or want to write for coaches and consultants, then her AI system can save you time (on the order of 20+ hours per week, as per case studies on her sales page) and produce copy that clients will be happy with and that will get them results.

How do I know clients will be happy with it and get results from it?

I’m taking it on Dawn’s word. I know for a fact that Dawn is more successful than 99% of copywriters out there, and she specializes in this coach and consultant market.

Like I wrote in previous emails, Dawn has been a resident copywriting guru in a half dozen copywriting communities, which is also one way she has been able to get paid (!) to get clients and get them easily.

She has been delivering copy to many clients for a while now, using the same system she is selling here. She continues to do it, and I’m assuming that means that this copy makes the clients happy.

“Sure sure,” I hear somebody in the back say. “But maybe Dawn is just really good at selling herself as a copywriter and selling her copy to clients. That still doesn’t mean that her copy is actually good or that it gets clients results. Maybe her clients are just too naive to know otherwise.”

For that, all I can really tell you is a little story that Dawn shared with me recently, during a call in which I interviewed her about how she has managed to get a half dozen paid copy guru positions inside business communities.

Speaking about how easy and natural it’s been for her to get clients in this way, Dawn said:

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And then they hear about your results. I had one lady in that group where we met every week, and she did hire me outside as well. But she was like, “I show up to these calls every single week, because every week I do what Dawn says, and every week I make more money.”

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My point being, if you think you know good copy, meaning results-getting copy, for coaches and consultants, and if you are sure that what Dawn is producing is not it, then you are frankly wrong.

Again, I’m going on that by Dawn’s experience and the results she has gotten for her own clients, using both her typing fingers and the AI-ified version of that, which she is selling the blueprints to now.

Dawn’s modestly priced, DIY offer disappears tonight, to be replaced with a cohort format that will be 10x more expensive.

If you don’t want to pay 10x more, if you do write or want to write for coaches and consultants, then here’s my full (bizoppy) pitch for Dawn’s system:

​https://bejakovic.com/if-youre-a-copywriter-and-you-write-for-coaches-and-consultants

P.S. I recorded that call I did with Dawn, grilling her about her strategies for becoming the resident copy guru in half a dozen masterminds and communities so she can get clients easily and in bunches. If you buy or have bought Dawn’s time-saving AI offer before the deadline tonight, write me an email and I’ll share the interview with you.

Return of “if you’re a copywriter and you write for coaches and consultants”

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Four days ago, I sent an email with the subject line:

“If you’re a copywriter and you write for coaches and consultants”

In that email, I was promoting a timesaving AI offer by copywriter Dawn Apuan. Dawn has built an AI gizmo that she says has cut 30-40 hours from her workweek, and other copywriters that Dawn has shared her system with say it’s cut their working time in half or saved them 20 hours a week.

I sent that email out as a test. I like Dawn, I know she’s legit, and the offer sounded good to me. Would my list agree?

I checked my affiliate sales dashboard the next day. Zero sales. Oh well.

I have this policy, the “No Spinach” policy.

I no longer try to shove anything down my audience’s throat just because I think it’s good for them. Sure, I’ll test things out. But I’ll only keep promoting something to my list if it’s good for them AND it does something good for me, like make me sales.

And so, since I figured I had made zero sales of Dawn’s offer, I moved on, to shinier and more opportunityish pastures. And then this morning, I got a message from Dawn:

“Hey John! Not sure when your promo wraps but you’ve got 4 sales so far plus bumps and 2 upsells :)”

I checked the affiliate dashboard to see what exactly that means.

$700+ in affiliate commissions so far.

All right, fine. Here I am again, promoting Dawn’s timesaving, spinach-free, AI system for copywriters who write for coaches and consultants.

It was a good offer 4 days ago. It is still a good offer. And it seems that at least some people on my list want it.

Maybe you would want it too? If you are curious, you can find my writeup of this offer below. But fair warning. Thanks to my dawdling and carelessness, the deadline for this offer is nigh, exceedingly nigh.

If you want to get in before this offer disappears, head over here for more details:

https://bejakovic.com/if-youre-a-copywriter-and-you-write-for-coaches-and-consultants

Likes are cash, but better

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A while back (and now for all I know), there was an online business guru who built his brand on the slogan:

“Likes ain’t cash”

Except, likes are cash, or actually better, at least if you know where to look.

Today is Monday, which is quickly turning into my day to promote Travis Sago’s Royalty Ronin community, of which I myself am a paying member, and have been a member for over two years.

Travis’s Ronin community is about making money online.

It’s very engaged, just as it is, even though the entire group is only about 500 members. People post and comment a lot every day, as does Travis.

And yet, Travis will soon be running a month-long contest to get members to post even more, to comment even more, to engage even more.

The winners will be determined by — you guessed it — likes.

As for the prizes, they will come in the form of licensing rights to Travis’s IP (most of his courses and trainings sell for $2k+), in the form of distribution to Travis’s audiences (I’m guessing Ronin, plus Travis’s other Skool communities, and maybe his email list), as well as Travis’s help running the campaign.

In other words, the winner will get a product to sell… an audience to sell it to… and Travis’s help in selling it. And frankly, I don’t know anybody online who is as good at running sales campaigns as Travis is.

Insert a saying here about how you cannot lead a horse to water, but you can teach him how to fish—

—you know what I mean. Cash is nice. But cash + evergreen assets + newfound knowledge on how to sell those assets is much nicer.

Of course, there’s great value in winning Travis’s contest even without the official prizes.

If you don’t know what that value is, then you must be less of an egomaniac than I am.

All I can say is, I myself keep swinging back and forth between the idea of not participating in Travis’s challenge (I have enough to do already, without competing in a contest that involves lots of posting and commenting) and participating in it (I would love to win, just so I can inflate my ego, and the prizes genuinely sound nice).

Anyways, I’m telling you all this for two reasons:

1. Reason one is to promote Ronin. Maybe you are curious to see this contest unfold. Or maybe you yourself want to go into Ronin, and start implementing some of the stuff that Travis teaches there, and report on your results. In my experience, that kind of content always gets the most likes. If you dedicate yourself to it for a month, you have a legit shot at winning, and you have a legit shot at making tens of thousands of dollars even if you don’t win, simply by implementing what Travis teaches.

2. Along with being an expert in running sales campaigns, Travis is also an expert in community management. This challenge idea is one that you can try for your own community in order to boost engagement and to get a ton of content generated for your group for free. (Travis has more such ideas inside Ronin.)

Anyways, Travis’s contest kicks off in a few days. If you’d like to try out Ronin, either to observe the contest from the sidelines, or better yet, to participate, Travis offers a free 7-day trial, which you can find here:

https://bejakovic.com/ronin

P.S. If you sign up for the trial to Ronin and then write a post inside the group to introduce yourself, write me a message and let me know. I have several bonuses with your name on them.

A non-zero amount of sales

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This morning, I woke up to a ThriveCart sale notification.

“What’s this?” I said. I ripped it open like Dudley Dursley ripping open his 36 Christmas presents.

The notification revealed its secrets, and told me the new sale I made:

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Emails That Did Well – $79

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“Emails that did well” is an offer made earlier this week, in one email only.

After I made that offer and sent that email, I got a reply from expert email marketer and superior fractional CMO Nick “Jolly” Bandy, who wrote:

“Actually laughing my ass off reading this. So you are selling the SAME bonus stack as last week… without the main offer…for the same amount of money…and this will most likely make a non-zero amount of sales.”

Yes, it’s pretty much like Nick says, minus the laughing.

I first offered “Emails That Did Well,” plus all the free bonuses eventually included with it, as free bonuses to an affiliate offer.

After the affiliate offer closed, I offered the same bonuses for $79, which happened to be the price of the affiliate offer.

And I made a non-zero amount of sales as a result. As for how non-zero?

That’s for me to know and you to find out, at least if you have gotten yourself access to my Emails That Did Well document.

But before I send you to a page that outlines all the details of that offer and possibly entices you to buy it, a bit of marketing insight:

The first email I ever wrote to my list on the topic of positioning came in 2020.

In that email, I compared your positioning to a spear, which needs to have a very small and very sharp point, in order to pierce your prospect’s thick defenses (his skull) and lodge in the soft gray matter inside.

The thing is, if you fuse together several very small and very sharp points, they lose their “very small” and “very sharp” qualities.

Your positioning becomes less like a spear, small and sharp, and instead becomes more like an iron, flat and heavy.

An iron will hurt somebody if you throw it at their head, but it won’t pierce anything or create any kind of new understanding.

In short, positioning is not additive. A plus B plus C is not always greater than A alone, and often it is less.

That’s why a non-zero amount of people have taken me up on the Emails That Did Well offer.

If you’d like to get that offer, so you can find out how well that email has done so far, and to keep track of my other successful emails, now and in the future, here are the full details:

https://bejakovic.com/announcing-emails-that-did-well/

Influence 2027: Plan A

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I’ve been traveling the past week, first to Belgrade to visit my ex flatmate Sasha, and now to my hometown of Zagreb to visit family. I know, riveting stuff.

I’m telling you this for context. My mind’s not really on work, and it hasn’t been for days now. Nonetheless, I make a daily commitment to write this daily email. But since my mind hasn’t been on work, I find myself depleted of ideas.

What to write about… today?

When I find myself in situations like this, one of my go-to’s is to check Hacker News, an online newsboard curated by nerds. There’s often something there to jog my vacation-y brain into action.

And so it was today.

I found a trending story called “AI 2040: Plan A.”

In a nutshell, a bunch of nerds (again) got together and wrote up a bunch of scenarios of how, by 2040, AI will either destroy us or it will destroy the things we love, like freedom.

Yawn, I said.

(Bear with me, because this finally gets relevant to you, at least if you have a personal brand or if you write online.)

I asked myself why I was yawning at this trending story about a catastrophic prediction of the highest relevance to the human race.

The answer that came was that people have been dooming about AI for a while now. In other words, the prediction itself is nothing new. Plus, the timeline for the prediction is 2040, which in AI years might as well be 3040.

Now here’s the interesting bit:

This same bunch of nerds who wrote the “AI 2040” report wrote another report back in 2025.

That report was called “AI 2027.” It predicted that by 2027, AI would have superhuman intelligence, at least in the AI-programming realm, with all sorts of technological, political, and economic circumstances that we could see, all within 24 months.

I remember reading that report when it came out and being really captivated by it. Maybe I even wrote an email about it then.

So what’s the difference? Why did the 2025 report captivate me and this new report did not?

Again, the prediction in 2025 was something I had heard a million times before — that AI would eventually become better than humans, and it would lead to this “much better than humans” loop, with crazy consequences.

But the unique thing with the earlier report was the very tight deadline — within just 2 years of the writing of the report.

So let’s pull it all together in a way that pays finally this off for you:

1. I recently wrote an email in which I shared consulting guru Alan Weiss’s advice to people who want to be seen as experts:

“Experts make predictions. They don’t fret about whether they’ll be right, they don’t keep score, and then have no regrets. If you’re afraid to make a prediction because you may be wrong, then you’re no expert.”

2. In order for a prediction to have value, you need one of two things to be true, or preferably both. You either have to make a prediction others haven’t heard before, or you have to make a prediction with a much sooner and more definite timeline than others have made before.

Standup comedian Andrew Schulz once said:

“Comedy is a bullfight, and the premise is the bull. You want a big dangerous bull. The crowd boos if you’re fighting a baby bull.”

And so it is with making predictions.

Speaking of:

Let me tell you about Influence 2027.

A couple weeks ago, The Economist reported that in 2026 the hottest new hires at Open AI and Anthropic are not programmers or data scientists. Rather, they are philosophy majors, who are helping shape the AI models in all sorts of Socratic and Platonic ways.

But that’s so 2026. Here’s my prediction for 2027:

In 2027, the hottest hires at OpenAI and Anthropic will not be programmers, data, scientists, OR philosophers.

Rather, they will be direct response copywriters, standup comedians, stage magicians, and other influence professionals, who understand the triggers and tradeoffs of human psychological drives.

In 2027, knowledge of human psychology, and specifically, of human motivations and inhibitions, will become the deciding factor whether the AI-generated stuff you produce gets people to move, or gets them to yawn, just like that “AI 2040” report made me yawn earlier today.

If you wanna be ready for this heady future, which is coming up imminently, my recommendation is to learn from the best of the best of influence professionals, across many disciplines, and to focus on what they all do in common.

Fortunately, I’ve prepared a by-the-numbers field guide for you about exactly that topic. It’s waiting for you here:

https://bejakovic.com/new10commandments

If you’re a copywriter and you write for coaches and consultants

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If you’re a copywriter and you write for coaches and consultants, I have a new time-saving offer for you. A few results this offer has generated:

#1. “Recently, I used it to build a $25,000 project in 12 hours, start to finish.”

#2. “Saves me 30 to 40 hours a week”

#3. “It totally upped my game and cut my working time in half”

#4. “Client output that used to take me a couple of days now takes me a couple of hours”

#5. “I’d been procrastinating on her lead magnet to $97 course sales sequence all week, and now it’s basically written, in about an hour”

#6. “Saved me at least 20 hours per week.”

#7. “This system added $77,000 in the first 7 months, and more since”

The person behind this time-saving offer is Dawn Apuan. I mentioned Dawn in my emails over the past week. She’s the copywriter who’s been getting clients for years, a dozen at a time, by being the resident copy guru in multiple business masterminds and paid communities.

Dawn writes copy for coaches and consultants. It’s a specific style of copywriting. You can see it in her copy for her offer, at the link below.

I on the other hand am first and foremost a business opportunity copywriter.

Rather than leading off by trying to empathize with you, I’m telling you what I found sexiest in this offer. That’s the massive time savings… the big projects delivered in a matter of hours… and case studies, case studies, case studies.

Oh, and the price:

This system that Dawn sells, this offer, is an AI offer.

Dawn has been selling it to coaches and consultants directly, as a done-for-you install into their business, so they can produce their own copy. She has been charging $5,800 for it, and she has sold a bunch at this price level.

Dawn will also run a cohort soon to guide a small number of copywriters to create and install the same system in their own copywriting practices, so they can deliver more copy to more clients in less time. Since this will be a cohort rather than a full done-for-you install, Dawn will charge a more manageable though still pricey $2,900 for it.

And then there’s the DIY price.

Dawn is currently selling the trainings, prompts, swipes, and videos on how to build and install this “save you 20+ hours of writing a week” gizmo into your copywriting business… for just $297.

That’s if you act now, because Dawn will be doing the done-with-you cohort soon. I don’t know exactly when, though I do know she will pull the DIY version on July 15.

I bet you have many more questions about how this system works, what it is, and whether it makes sense to grab it before it disappears. That’s ok. Dawn has prepared a sales page, I’m assuming using her own system, to give you the full details.

If you’re interested in finding out more, before it slips your mind and slips away:

https://bejakovic.com/dawn

“Double down” secret of a $17M offer owner

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Today, I want to share something with you, because it’s something I wanna both remember and implement.

This something comes from a guy named Robby Blanchard, who is one of those “compulsive winner” types.

Blanchard is super nice, super clean-cut, and from what I can tell, legit and honest.

And yet, in spite of his niceness and cleancutness, within four years of getting started in Internet marketing, Blanchard reached the status of #1 ClickBank affiliate globally, with tens of millions in tracked ClickBank sales.

He then launched a course about how to be a top affiliate, called Commission Hero.

Blanchard sells Commission Hero for $1k, and has had over 17,000 people go through it in six years. If you are as bad at math as I am, that works out to over $17M, from one offer.

Here’s something Blanchard said about that and about his way of working, which really stuck with me:

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Internet marketing, it’s like you launch a product, and it peaks, and then it starts to die down.

What most people will do is they’ll scrap it and go on to build the next product, because it’s fun to build new products, that adrenaline rush.

What I’ve done with Commission Hero, we initially launched it, and it did really well and faded away a little bit.

Instead of me pivoting to a new offer, I said, let me double down on this. Let me make it even better. Let me focus on more student success. Let me rework the webinar with more testimonials.

I’ve constantly done that. I’ve done that for five years now. How can I constantly improve this thing? That’s why I am where I am.

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This comment from Robby Blanchard me think of a call I was on a couple months back with marketer Travis Sago.

I brought up how folks are seeing reduced course sales. Here was Travis’s take:

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Here’s what’s going on in all these course sales and all these marketing things. And it’s good for me. It’s bad for a lot of people. But you have to iterate your angles and your hooks a lot faster now, because things are changing faster.

You can still sell hammers all day long. But you can’t sell hammers to build outhouses any more. Because that’s yesteryear.

So you have to iterate the angles and all those kind of things much much faster now.

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Travis then gave an example of what he means.

His core course (which sells for between $1k and $6k, depending on how it’s packaged up) is called Phoneless Sales Machine. It’s basically how to make high-ticket sales via email and DM. Travis put that out maybe 6 years ago, and since then, a bunch of other people have come out with similar offers.

And yet Travis still sells a bunch of copies of Phoneless Sales Machine, and for a few thousand dollars each, because he’s changing the angle or the hook.

For a while he was showing people how to make sales in communities by running a poll (run a poll and then apply Phoneless Sales Machine). Now his big thing is auctions (run an auction… and apply Phoneless Sales Machine).

It’s almost like coming up with various new front-end offers that feed into the main course sale you want to make.

Each one of those new hooks or “front ends” selects a new segment of the market, and gets them juiced on the outcome, and then the main course makes for a natural or necessary followup or upsell.

To me, the thing that Travis and Robby Blanchard are saying is the same.

Take what’s worked for you, and rather than scrapping it, iterate.

Find new ways to get new people interested, make the product applicable to new uses, improve the sales process and the deliverables. You will be able to sell that same thing you’ve sold before, and you will make your whole business easier, more predictable, and more profitable.

I’m not really in Robby Blanchard’s world. I’m not interested in affiliating for weight loss offers on ClickBank.

But I am in Travis Sago’s world. I am interested in email marketing, and crafting new “front ends” for existing offers, and monetizing audiences. And to my mind, there’s nobody who does it as well, or who teaches it as well, as Travis does.

Travis has a paid community called Royalty Ronin, of which I am a paying member. You can learn from Travis, you can partner with the other members there, you can implement ideas from Travis’s paid trainings (such as Phoneless Sales Machine, and the training on auctions), most of which are available as free bonuses once you’re fully signed up.

Maybe most important, you can watch Travis iterate, and spin up new angles and hooks to sell things that he’s already sold hundreds of times to thousand of people. And yet, he will find effective new ways to sell the same, again, ways that you can model and adapt.

Travis offers a free 7-day trial to Ronin. If you would like to see if it’s a fit for you:

https://bejakovic.com/ronin

P.S. If you sign up for the trial to Ronin and then write a post inside the group to introduce yourself, write me a message and let me know. I have several bonuses with your name on them.

Announcing: “Emails that did well”

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Last week, I was promoting an affiliate offer and throwing in a Santa-sized sack of free bonus gifts to boot. To which I got an email from a reader who wrote:

“What if all I want is your email bonus? Will you sell me just that?”

That email bonus is called “Emails that did well.” It was the first and maybe foremost of the bonuses I was offering.

This first and foremost bonus consisted of perpetual access to a private, behind-the-scenes document I have created for myself and keep updating a few times a month, called “Emails that did well.”

In “Emails that did well,” I note down which of my emails stood out in terms of results, and how.

In a way, it’s an ever-expanding swipe file of rare, outstanding emails from yours truly, in case you want to know which of my emails to model because they genuinely worked. (Like I wrote last week, only about 10% of my emails produce outstanding results.)

And if you didn’t want the affiliate offer I was promoting last week, but you do want “Emails that did well,” why, yes, I will sell it to you.

I will sell it to you for $79. And I will also include the all the remaining bonuses I was offering last week (you can find them listed in the PS below.)

Maybe you’re wondering how I have the cheek to sell the bonuses I was giving away for free just a few days ago.

Simple.

First off, I believe these bonuses are worth what I’m asking for them and more.

Second, I have done this exact strategy in the past and it worked great. I first gave away valuable free bonuses and later sold them, for a price that seemed unimaginable, and made a nice bunch of sales. If you need a marketing and info publishing lesson for today, let that be it.

And if you want more valuable marketing insights, you can find them inside “Emails that did well,” and the bonuses I’m including.

If you’d like to grab “Emails that did well” and my 5 free bonuses, ho-ho-ho your way over to the following page:

https://desertkite.thrivecart.com/emails-that-did-well/

PS. Here are the free bonuses I am including if you get “Emails that did well” for $79 today:

FREE BONUS #1. “Core Promise Workshop and Q&A call” recording

I recently sold this workshop recording for $97, along with some bonuses. It’s yours free (minus the bonuses) if you get Lawrence’s Lead Gen Legend.

FREE BONUS #2. “Perfect Lead Gen Offer”

Not my idea. Also not a specific offer template you can swipe. Rather, a simple but counterintuitive process for figuring out what offer to make in your lead gen ads to maximize lifetime value and minimize ad costs.

FREE BONUS #3. “How to get copywriting clients a dozen at a time”

A recording of of the call I did with Dawn Apuan, grilling her on how she has been able to become the resident copywriting guru in multiple business masterminds, and rake in dozens of clients at a time.

FREE BONUS #4. A lazy, ‘mom & pop’ ad template to add 3-4 buyers to your email list every day, at a slight profit”

Nick Bandy’s lazy but effective way of creating ads to get people to buy his low-ticket front-end offer and get on his email list.

This is part of Nick’s $500 training on running a low-ticket funnel, but it’s just as applicable if all you wanna do is run lead gen ads.

It’s yours free as part of this Lead Gen Offer, though you will have to additionally opt in to Nick’s list to get it.

FREE BONUS #5. “The second coming of Gary Bencivenga” ad and landing page

A few months ago, I found a guy who was running an ad on Facebook… telling you he will write an ad to beat your best performing ad… and if he doesn’t succeed in beating it, he’ll give you all your money back.

The offer started at $97 and has been going up each time he sells out the slots he’s got for the month. It currently sells for $247. It was a brilliant, modern application of the classic Gary Bencivenga agency ad.

I’m planning to model this same approach to get advertorial clients. If you’d like the ad and the landing page copy, they are yours as part of this bonus bundle.

To get “Emails that did well” and all 5 of these bonuses:

https://desertkite.thrivecart.com/emails-that-did-well/

Turns out, I was right about the best kind of infotainment

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A few months ago, I wrote an email with the subject line, “The BEST kind of infotainment, for me, now.”

In that email, I said the kind of infotaining content that’s working best for me now is not not funny stories… nor personal reveals… nor pop culture references… nor rants and raves.

Instead, the best kind of infotainment for me now is “What’s working for me now,” and its flip side, “What’s not working for me any more.”

After I wrote that email, there was some chatter in other newsletters to the effect of, “Yeah but that’s because John writes to an audience of sophisticated marketers and marketing-savvy biz owners. The same is NOT true for the vast majority of other niches.”

Well, about that.

Yesterday I saw a post titled “The Great Blogging Collapse” by a guy named Daniel Stanica.

Stanica did some research.

Back in 2022, he took a look at 100 money-making blogs, spanning fields like blogging, recipes, travel, DIY, parenting, health.

Today, in 2026, Stanica looked at those same 100 blogs again. Did they grow, shrink, or disappear?

And yes, before you raise your hand, his post is mainly about blogging and about success as measured by SEO traffic.

Still, the conclusions he reached in comparing 100 successful online properties in 2022 and 2026 sound reasonable to me, and align very much with what I said above.

So what happened to the 100 successful 2022 blogs in 2026?

According to Stanica:

1. “The median successful blog lost 85% of its Google search traffic.”

2. “More than half of the blogs experienced catastrophic declines.”

At the same time, a small number of blogs maintained or became more successful. Looking at the commonalities among them, Stanica sums it up in four points:

1. Firsthand experience (“I made/tested/went”)

2. Owned audience

3. Real product

4. Brand search (people search for your name)

To me, that first point, about firsthand experience, sounds exactly like what I talked about when said “what’s working for me now.”

Combine that with the remaining 3 points, and it pretty much sums up what I’ve found to work and what I do with this newsletter.

It’s something that worked in 2016… that’s working in 2026… and that is highly likely to work still in 2036, even with the development of AI… and the great blog collapse… and the impending shortage of sulfur in the world.

If you’d like to find out more about how I and a small group of forward-thinking marketers and business owners are surviving and even thriving in 2026, and probably 2036:

https://bejakovic.com/deh