Direct Marketing

[24h and 13 ms] Last call for monetization live presentation

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Maybe you’ve heard the news:

Days are longer now.

I found out about this today via the little TV screen in the elevator of my building.

That little TV screen is constantly piping in the latest earth-shattering news. Among them is the fact that, as per NASA scientists, the Earth is now spinning more slowly than it has in the past, leading to longer days (meaning, longer than 24 hours).

NASA’s scientists blame it on climate change, which they say has moved some of the Earth’s mass from the poles (ice) to the equator (water and sea turtles).

I say… maybe. Maybe. I have other ideas, but that’s a topic for another newsletter.

In any case, these same NASA scientists have calculated just how much longer days are now.

They have found that it adds up to a whopping 13 milliseconds.

Hold on to that number for a moment, while I tell you another bit of earth-shattering news:

Tomorrow at 8pm CET/2pm EST/11am PST, I will hold my “3x Monetization Case Study” live presentation.

I will share some of the main pieces of advice I’ve been giving to a list owner earlier this year that allowed him to go from making $2.2k from his email list on average… to regular $6k+ months.

What you are reading now is the last email I will send before tomorrow’s presentation.

If you’re counting on still having time to sign up, and if you’re even feeling rich because you now know you have an extra 13 milliseconds to waste before the deadline… all I can tell you is, time flies, and life gets in the way.

If you have an email list, the ideas I will be sharing tomorrow might make a big difference for you in how much money you pull out from your list every month.

I am making this presentation free, because I am ultimately looking for more good people to work with in the same way that I’ve worked with the dude whose case study I am building this presentation around.

If you’d like to join me tomorrow, best sign up now. Here’s where to go:

https://bejakovic.com/monetization-case-study​

 

Simple Money Offers

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A few days ago, I polled people in my Daily Email House community about which monetization-related topic they would NOT want to miss when I talk monetization next Tuesday.

The overwhelming winner was the choice, “Simple Money Offers: Why work hard and not sell, when you can take it easy and make lots of sales.”

I followed up on that yesterday and asked folks in my community what they consider to be an offer.

If you have been in marketing for a while, you have probably heard that an offer is not just the thing that you sell, whatever that may be.

Beyond that, a lot of mystery and mystification gets spun around what an “offer” is. I wanted to get a sense of what folks think. Some of the responses:

“Something somebody wants to have, because that somebody wants it or needs it. Minor detail: …and somebody else can deliver.”

“Gimme X I’ll give you Y”

“An offer is the product or service and the price and the payment conditions.”

“Offer = Buyer’s desired outcome.”

“That look in his eyes.”

All reasonable answers, and even useful at times. But not as useful as my definition of what an offer is.

My definition of what an offer is so very useful because it is set in your world, rather than your prospect’s world, as heretical as that sounds. It gives you four different levers you can pull to make your offer sell better, or simply to change it so you can sell it to different and new audiences.

I realize I am not clearing up the mystery and mystification associated with offers, at least not in this email. But I will do it during the free presentation I will put on next Tuesday, November 3, at 8pm CET/2pm EST/11am PST.

The presentation is built around the case study of a list owner I’ve recently helped to roughly 3x his average monthly earnings from his list.

If you’d like to find out some of the advice I gave this list owner, as well as my uniquely useful definition of what an offer is, you can sign up for the presentation here:

https://bejakovic.com/monetization-case-study/

Cheap is bad, free on the other hand…

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Last year, I read a book called Veeck as in Wreck, by Bill Veeck, who was one of the most innovative and influential owners of a major league baseball team in the history of the sport.

Veeck was a born promoter and an intuitive salesman.

He managed to sell out game after game by introducing spectacles (fireworks, before any other baseball teams had ’em), schemes (a dwarf playing as designated hitter), and creative giveaways (live lobsters, a horse). But Veeck drew the following line in the sand:

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I do not believe in giving away tickets. Tickets are the one thing I have to sell. To give them away is to cheapen the product I am selling. If an organization writes me for tickets to auction off as part of a fund-raising program, I’ll send a cash donation instead. If they write for a couple of tickets to give away as a door prize, I’ll send something that will serve the purpose at least as well. No tickets.

I’ll take care of 25,000 at a clip as our guests, yes. I’ll give large groups of tickets to organizations like the Boy Scouts, yes. But always to a particular group for a particular reason at a particular time. Because here the effect is precisely opposite. When a whole group is given tickets, the day at the park becomes a great event to be anticipated and remembered.

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Maybe you’re not as intuitive as Veeck, and cannot see quite why it’s ok to give away 25,000 tickets but not to give away a couple tickets.

Whatever. To me that’s not the point of the above.

The point to me is Veeck’s underlying motivation. On the one hand, “don’t cheapen the product.” On the other hand, make whatever it is you are offering a “great event to be anticipated and remembered.”

In other words, sell things based on their merit, on the value they deliver, not the fact that they are cheap.

Ironically — I read this somewhere but I cannot remember where — it can better to give away something than to cheapen it by discounting. Particularly, if you’re not limited like Veeck, and have more than one thing you could sell.

Such is my situation.

I am doing a live presentation next week about monetizing an email list, built around the case study of a list owner I’ve recently helped to roughly 3x his average monthly earnings from his list.

During that presentation, I will be giving away some valuable ideas, and a bit of my time.

That’s what I’m willing to give away for free.

On the other hand, I am only willing to sell my customized advice, my own direct help and availability, and my attention to you and your problems and unique challenges.

I am looking to get qualified leads for those things I do sell, and so I don’t mind making my presentation free, and even giving away some valuable ideas. If you want to get them:

https://bejakovic.com/monetization-case-study/

Next Tuesday: Free list monetization presentation

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Next Tuesday, November 3, at 8pm CET/2pm EST/11am PST, I will put on a live presentation about list monetization.

I could talk about monetization abstractly, but I prefer to give you specific advice that I know to work.

As I’ve been croaking about for the past few weeks, this year I’ve helped a list owner go from making $2,200 per month from his list to regularly making 6k+ per month. (There’s no reason why he cannot go higher still, but you gotta start somewhere.)

During this presentation, I’ll go over the most important and interesting advice I gave this dude, which led to actual money money money.

Tuesday’s presentation will be free. If you’d like to attend, you can sign up at the link below. I hope you will be there. It won’t be the same without you:

https://bejakovic.com/monetization-case-study

A free tool to diagnose and fix your offer stack

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I’ll give you the tool in a second. First, let me sell you on it a bit first.

To do that, here’s a valuable marketing idea, courtesy of multimillionaire marketer Travis Sago:

“Most businesses focus on just their current offer. They try to get people into that offer. If they do, they then try to figure out another offer. It’s vastly better to start out thinking one or two offers ahead. But what’s EVEN better is thinking two offers BEHIND. As in, figure out who you would like to do business with long term. Who could be a good continuing customer. Then work BACKWARDS with your offers.”

Travis makes over $3M each year, selling $5k or $10k info products for himself and his clients.

He does it without running cold traffic… without complicated autoresponders or daily emails… without 2-hour-long webinars or sales letters he has to pay $20k for. In other words, without the usual direct response headache or hassle.

The key to all this, Travis will tell you over and over, is having the right offers. And an unconventional but effective path to the right offers is the above principle, “work BACKWARDS.”

That’s my valuable marketing idea for you for today. And now, for that tool I promised you.

The tool is called the Buyer Magnet. It’s by marketer Csaba Borzasi.

Csaba’s Buyer Magnet is a living, breathing, intelligent organism that incorporates the above valuable marketing idea (“work BACKWARDS”) and helps you evaluate how well you’ve implemented this with your own lead magnet, relative to what you ultimately sell.

If the Buyer Magnet comes back and tells you your lead magnet sucks because it’s attracting bums rather than buyers… instead of just leaving you there with smoke coming out of your ears and a taste of vinegar in your mouth, the Buyer Magnet works to fix the situation for you, today, in the next 15 minutes.

I used the Buyer Magnet myself last week, before I agreed with Csaba to promote it to you.

I was impressed. Impressed with how it looks (once you unpack it, and add a bit of water)… with how it works… and with the results it gave me.

You can download the Buyer Magnet for free. You can use it for free. You can profit from it today, if you only get started now. Why not download it and see how it goes? Here’s the link:

https://bejakovic.com/csaba

Two excellent reasons to get on Csaba Borzasi’s list today

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Last month, I interviewed email marketer and copywriter Csaba Borzasi. That was part of a new initiative I have to do regular interviews with people who have email lists of 5k+ subscribers.

As I found out during that interview, Csaba:

– Has a list of approximately 5,250 subscribers (pruned regularly from a much bigger list, since much of Csaba’s list growth comes from cold traffic)

– Makes on average $15,000-$25,000 per month from his list

– Works on average 2-3 hours a day on his business

– Went through a personal rough patch during this summer, didn’t really send many broadcast emails during the month of July (autoresponders were working), and still made $10,000 for the month

The universe of people who write daily emails and make a living from it is, in my experience, filled with flighty and impulsive people.

(Maybe that has been my experience because I am myself a flighty and impulsive person, though I have found ways of correcting and covering for that over the years.)

Flightiness and impulsivity have their benefits — they can be charming characteristics, particularly in a 4-year-old child — but they also have their downsides. Bad decisions made… instability… a ceiling to how high you can go, even if you want to go higher.

Csaba, even though he writes (almost) daily emails and makes a good living from it, is not a flighty or impulsive person. Quite the contrary. He is a dedicated and systematic person. His results show it. His offers show it. In fact, everything about his business and his marketing, his positioning, and his lead generation, shows it.

If you’re on my list but not on Csaba’s list, I encourage you to get on his list, for two excellent reasons.

Not only because you can see how Csaba does his marketing, and how he makes steady and good money from his list, even without writing emails all that time… not only because you can learn directly from him and profit from his offers… but because I believe his vibe and approach are a valuable complement to the flighty and impulsive approaches of people like me.

Call that “excellent reason number one.”

Excellent reason number two is that Csaba has prepared a free gift aka bribe to entice you onto his list.

I will talk more about that free gift tomorrow, and sell it on its own merits. For now, I will simply point out:

1. This free gift has a valuable and deliberate marketing system built into it (again, more on this tomorrow)

2. This free gift is delivered in a clever and systematic way. It is not information, but a living, breathing, feeling organism that Csaba has created, much like Dr. Frankenstein, to serve you and only you. It is worth unleashing into action even if you don’t want its services directly, just to see what a cool 2026 lead magnet can actually be like.

To get on Csaba’s list, and to get access to his valuable, deliberate, and clever free gift for you:

https://bejakovic.com/csaba

Particular case study of profitable list growth

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“A large acquaintance with particulars often makes us wiser than the possession of abstract formulas.”

— Wiliam James

For the past several days, I have been promoting, hyping up, and teasing Maliha Mannan’s Secret List-Building Technique Workshop. Today is the last day I’ll do that.

The Secret List-Building Technique is one that Maliha has used, most recently, to get 140 new subscribers to her list, while making $1600 in sales as well.

During the workshop, happening tomorrow, Maliha is gonna lay out how she does it and how you can do it too.

Good, I thought… but would be gooder with more concrete examples, more “particulars,” as William James says.

Fortunately, copywriter Robin Timmers put Maliha’s technique into practice earlier this week for his own list.

The results for Robin were 316 new subscribers and $2,631 in sales.

I had a bright, or perhaps obvious, idea yesterday.

Maliha is gonna share her Secret List-Building Technique and her templates and her SOP in the workshop tomorrow.

It would also be nice to get the full details of how Robin implemented Maliha’s system.

Chances are, he did something slightly different.

And even if what he did is exactly what Maliha ends up laying out on tomorrow’s workshop… a second case study, a second particular, can give you a better understanding of how Maliha’s system works, plus the belief that it can work for you too. This can all translate into you actually putting Maliha’s Secret List-Building Technique into action, and getting yourself hundreds of new buyers and possibly thousands of dollars of unexpected income in the next few weeks.

I wrote Robin yesterday and asked if he would agree to have me interview him on the full details of how he grew his list and made himself money using Maliha’s Secret List-Building Technique.

Robin agreed.

We will do that interview Tuesday, and I will then share it as a free bonus with anyone who signs up for Maliha’s workshop. That training is happening tomorrow, and the deadline to sign up for it is midnight Eastern Time tonight. Tonight. TONIGHT. If you want to get in before the doors close:

https://www.skool.com/daily-email-house/secret-list-building-technique-live-workshop

The trouble with newsletter ads

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Last year, Bejako send email with subject line:

“Do you (or would you) sell ads in your newsletter?”

Bejako get response from very high level marketer who read Bejako emails, who have many big business, have much influence, and make much money.

(I’ve even promoted something of this guy’s before in my newsletter, completely unbidden and with no possibility of making money from it, just because it was a great offer I wanted you to know about. Also, I’ll stop talking in my caveman third-person voice now.)

The very high-level marketer replied to my email and said he has “3 newsletters, 2 with about 40k subs and one with about 2k paid subs.” He then explained to me the trouble with newsletter ads:

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I know lots of folks with newsletters from [specific programs and offers and events he runs].

The biggest objection (to answer your question in your most recent mailing) that they, and in the past I, have had about ads is that we use the newsletters to sell our own products and services which yield significantly more than any ad sales, or rather than selling ads, we do affiliate deals which generally pay 50% of sales generated.

I think if you could solve that challenge for making ad space available within your list in a way that protects your brand and delivers on par with the opportunity cost of mailing a fixed-fee paid ad vs. send a self-promo or affiliate promotion, that might help you get more replies.

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I haven’t solved the challenge this high-level marketer brings up, but I know somebody who may have.

Specifically, I’m thinking of Maliha Mannan, and her system which she is creatively calling Secret List-Building Technique.

Maliha’s secret list building technique is NOT buying newsletter ads.

Yes, it produces results on par with a successful newsletter ad.

Unlike newsletter ads, Maliha’s secret technique is easier for a list owner with a sizeable and money-making list to say yes to. That’s because Maliha’s secret technique protects the brand of the person whose subscribers you would love to make your subscribers… and it pays “on par with sending a self-promo or affiliate promotion.”

Maliha is going to be sharing her Secret List-Building Technique, including templates, swipes, and an SOP, on a live workshop on Monday. To sign up:

https://www.skool.com/daily-email-house/secret-list-building-technique-live-workshop

P.S. I’ve previously recommended newsletter ads as a way of growing your list. I stand by that.

At the same time, newsletter ads have their problems, including the one listed above, namely, that the best newsletters (having both size and quality) won’t want to run your ad.

That’s why, at least in this moment in the course of human affairs, I believe Maliha’s system is superior to newsletter ads. If you wanna find out more about it, the link is above.

How I’d sell unsellable affiliate offers

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I’ll pay off the subject line in a second, but first let me give you an example of what I mean by an “unsellable affiliate offer”:

A couple weeks ago, I asked my list for intros to people who have good offers I haven’t heard of, which I could promote as an affiliate.

I offered, along with my lifelong gratitude and knight-like service, to pay out 10% of what I make on my first affiliate promo as a finder’s fee.

I got a response to that from a copywriter I’ve known for a long while. One of his clients is currently selling a mid-ticket membership ($500/quarter), helping people improve their close rates on sales calls. The copywriter wrote me:

“I assume some people on your list are coaches and consultants who take their own sales calls, or freelancers who take their own sales calls. If you’re in that group and you can improve your close rate by even 5%, it can add 20K-60K/year to your income.”

Yes but—

From what I’ve seen, people on my list really don’t want to learn to sell in person. If anything, they want the opposite — how to make selling superfluous, as hopeless as that is.

For another thing, I’ve found it super difficult to promote other people’s subscription offers. I think there’s a transfer of trust there that’s almost impossible to make, at least for me.

I told this to the copywriter. He came back and said:

“Makes sense, thanks for the explanation. If you were in my shoes, trying to figure out how to use affiliate marketing to grow [client’s offer], what would you do?”

At the time, my best suggestion was to make a completely different front-end offer — a $300 or $500 course that has some sexy mechanism that makes me believe I can get good at selling (or get equivalent results) in spite of my own limiting beliefs on the topic.

That’s something I could possibly, maybe, squint-so-hard-tears-come-out imagine promoting as an affiliate.

Another option would be to create a complete book funnel, get that working (meaning, testing and figuring out the right book title, sales page copy, bumps, upsells, etc.), collect proof that it all works, and then approach affiliates with that.

I now have a third suggestion, which I would sooner make than either of the two above, because it’s easier to do and more likely to succeed.

And that is to do what Maliha Mannan is going to be teaching this Monday, just two short days from now, inside her Secret List-Building Technique workshop.

Specifically, I’d make list owners the offer that Maliha will be teaching inside of this workshop.

I know that, if somebody made me this offer, even somebody who is looking to promote something like a paid community about person-to-person sales, I would most likely agree to it, for three reasons:

1. Because it would make me look good to my audience

2. Because I wouldn’t have to do any extra work

3. Because I would have a real chance of getting paid

Like I said, Maliha’s workshop is nigh. There if still some time to sign up for it. For more details:

https://www.skool.com/daily-email-house/secret-list-building-technique-live-workshop

How I decide which affiliate offers to promote

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A few weeks ago, a list owner I know here in Barcelona asked me how closely I vet the affiliate offers I promote?

My answer was that I vet them closely enough that I can believe in them myself.

For one thing, I don’t want to promote schlock to my list because I want to do right by you, and I want you to trust me and stick with me long-term.

But even short-term, and purely mercenary, if I cannot believe in an affiliate offer, it won’t sell. I won’t be able to promote it with my usual stifled enthusiasm, plus it’s a good bet that the same doubts that are rolling around in my head will roll around in your head too.

I am currently promoting Maliha Mannan’s Secret List-Building Technique workshop as an affiliate.

Earlier this week, before there was any workshop planned or any affiliate opportunity, Maliha posted inside my Daily Email House community about a sexy result that copywriter Robin Timmers had gotten by applying this secret technique.

As of now, Robin has gotten 316 new subscribers and has made $2,630 ( €2,349) in revenue, and that’s before these new readers hit his 10-day welcome sequence with all its offers.

When Maliha posted about this result, I already knew what the secret technique was. I knew it was a new combination of a few well-known and proven things in the direct response world. I thought it was clever, and now this new case study confirmed it for me.

So I replied to Maliha’s post with:

“Really really impressive! Can you do the same for me? I’ll pay you”

And so yesterday, Maliha and I got on a call, and agreed to a deal, where she will put her Secret List-Building Technique into motion for me, and I will pay her to do so.

I don’t know if you want to pay Maliha to do it for you, or if she’s willing to do it for you even if you pay her.

I’m telling you all this to say I believe in Maliha’s Secret List-Building Technique, enough to offer to pay her for it, before I ever thought of promoting it to you.

If you want to find out what Maliha’s secret technique is, and use it to quickly grow your email list, while making yourself money, then Maliha’s workshop happens next Monday.

For more details on it, or to sign up, before time runs out:

https://www.skool.com/daily-email-house/secret-list-building-technique-live-workshop