Direct Marketing

If list growth is your priority, do not read this email

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It’s Saturday morning as I write this, if you can call 1:22pm morning.

I can call it that, or will call it that, because I went out last evening, had some drinks, and then spent a strange, tossy-turny, dream-oppressed night in bed.

All that’s to say, my brain, which is normally not the fastest and most energetic of my organs, is right now even slower than usual.

In my present state, around 1:18pm, I was unsure what to put into today’s email, or if there will even be an email today.

Fortunately, I checked my own inbox. And there I saw a fresh-off-the-presses email by my online buddy Kieran Drew.

“Hullo,” I said. Because the subject line of Kieran’s email was, “I lost $2,152 this month.”

It’s not a tremendously complicated situation:

Kieran sends out weekly emails to his list. Last month he didn’t make any new offers but just promoted his existing courses. That, plus some sales directly from his welcome sequence and some affiliate sales, made him about $3k.

On the other hand, Kieran’s expenses, including his VA, the ads he’s running, and the software he pays for, added up to over $5k.

Subtract one from the other, carry the zero, get out your red marker, and you get a $2,152 loss for March.

Now here’s the rub, and what made me decide to write an email about this:

Kieran’s audience is north of 250,000 people. His email list alone is close to 30k people.

My point being, if you think that a big list or a big audience will solve all your problems with your online business… well, no.

Kieran has made over $1.5M in the past, mainly from his email list, mainly by doing launches around new offers and promos around existing offers.

From what I understand, he’s gearing up to do so again.

But without new offers and without email-intensive launches and promos, he wound up in the red, thanks to an earnings last month of about $0.10/subscriber.

On the other hand, I recently listened to a case study by marketer Travis Sago, involving some unnamed dude. Said Travis:

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He just went through a transition point in his life, and everything was going wrong. Like Infusionsoft took his list. Like he was coming off a bad relationship.

I remember he was like, “Dude, can you help me?”

I said, “Well, I’m not sure. Come out here.”

I really like the guy. He came out here. He’s got a seven hundred person list.

I’m like, “What I would do is I would mail your list every day, invite them to a phone call, right?”

We came up with an offer for them.

In December, during the Christmas season, he had fifty grand in sales from that seven hundred person list. Now thirty five was collected, about fifteen was on payments.

===

50 grand from a 700 person list. That’s $71/subscriber.

Now, I don’t know the behind-the-scenes details of this dude’s business. Plus, not everybody gets somebody like Travis Sago in their corner. Plus plus, it’s often easier to make higher and more impressive earnings per subscriber with a smaller list.

STILL.

Maybe you don’t make $71/subscriber.

Maybe you make $20/subscriber.

Or $10/subscriber.

Or $5/subscriber.

Or just $2/subscriber.

It’s quite doable.

And if you want some help with that, regardless of the size of your audience, come join me inside Daily Email House. that’s my free Skool group, where our collective mission is, “Email daily, make a $1k offer, pay for a house.” Your spot is waiting for you here:

https://bejakovic.com/house

How long will it take me to pay back Nick Bandy?

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Last December, I ran an auction in my Daily Email House community. The offer on auction was my endorsement and promotion, as much of it as needed to pay back the winner the entire winning bid.

The winning bidder in that auction turned out to be Nick Bandy.

The winning bid turned out to be $31k.

I got very lucky with Nick being the winner of the auction:

Nick already has a sizable email list. He’s got an automated way of growing that list with new subscribers every day. He writes great daily emails. He’s got a suite of info products. He’s got personal authority in the form of his day job as a fractional CMO at a reverse mortgage company. Plus he’s kind of a cool guy, who tends to spend much of the day in his bathrobe.

And yet, since December, you haven’t heard me endorsing or promoting Nick all that much.

Since December, what Nick and I have been doing together has all been behind the scenes.

In case you’ve got an email list yourself, what I’m about to say can be valuable to you:

If you wanna make good money from your list, and if that list is not tens of thousands or or hundreds of thousands of subscribers strong, it’s unlikely you will get to where you want to go without higher-priced offers, meaning at least something that sells for $500+, and preferably for $1k or more.

I told Nick that. He agreed. And so we’ve been working on one or more high-ticket offers he can sell, that match his experience, skills, and taste.

Progress has been slowed by the fact that Nick has many other lucrative and attractive things to do.

There’s his steady fractional CMO gig.

There are his personal obligations like his daily emails and Skool community.

And then there are exciting side projects like partnerships he recently finagled with a local roofing business (database of 30,000 customers and 100,000 leads)… a YouTuber with 300k subscribers… a skydiving business with a 30k+ customer list… and more.

I’m telling you all this because Nick is currently in the middle of a price increase promo for one of his offers, Ghostbuster Sequence.

If you do anything online — client work, or you have your own email list, or you have a personal brand — I recommend to you to get Ghostbuster Sequence.

Not because I have to pay Nick back $31k.

Ghostbuster Sequence sells for $54 right now. At that price, it would take a ridiculous number of sales for me to pay Nick back.

Instead, I’m recommending Ghostbuster Sequence because of its fundamental value.

Ghostbuster Sequence gives you a simple, easy, and effective system for doing followup, which is a success-multiplier habit that everybody pays lip service, to but that almost nobody teaches or gives practical recommendations on.

Following up means you can get way more out of way less — whether that’s leads, referrals, potential partnerships, etc.

Following up was instrumental in Nick’s own success, both back when he hunted for clients and today, when he’s interested in partnerships like the ones I listed above.

Nick has written down his followup system inside Ghostbuster Sequence, for you to use as-is.

Like I said, Ghostbuster Sequence currently sells for $54, but, in part due to my instigation, Nick is raising the price to $97 tomorrow, Thursday, at 10pm EST.

If you get it before then, you save yourself some money. You have a chance to put it to work sooner rather than later. Plus, you get a free bonus that sells for $54 on my site right now:

Secret of the Magi, which tells you the biggest lesson I’ve learned about how to open up cold conversations that lead to business partnerships, whether client work, or JV deals, or sponsorships.

For all that, here’s where to go, before the opportunity disappears:

https://bejakovic.com/ghostbuster

Doubles your clients, affiliate partners, list swap deals, and possibly dates

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Today I’d like to tell you about a special deal on a plug-and-play mechanism that doubles your clients, affiliate partners, list swap deals, and possibly dates.

To be honest, this plug-and-play mechanism is very likely to more than double your clients, affiliate partners, list swap deals, and possibly dates.

But I didn’t want to scare you or get you suspicious by making outrageous promises right out the gate, like saying that this plug-and-play mechanism triples, quadruples, or quintuples your clients, affiliate partners, list swap deals, and possibly dates.

Would you like to know what I’m talking about?

F.U.

I mean, Follow-Up.

(What did you think I meant?)

The fact is, if you have any kind of a way right now to start conversations with possible clients, or affiliate partners, or list swap deals, or dates, then I am certain you have had prospects and leads who have dropped off somewhere along the way.

That is normal.

What is not normal, or is at least a little bit odd, is that email marketers and email copywriters who will happily lecture you on the importance of emailing daily, of regular followup, when done behind the cover of a broadcast email software, are repelled and horrified by the idea of sending a direct 1-1 message to reengage a prospect who has dropped off or has failed to respond.

The fact is, business owners are busy. Business owners are forgetful. Business owners are lazy (yes, it’s absolutely true).

If a business owner you’ve been talking doesn’t reply to you, odds are excellent it has nothing to do with you or your proposal or offer. Odds are also excellent that they will eventually reengage if you keep following up with them, and they might even be grateful to you.

And yet, people don’t follow up.

I mean, will you run off right after you read this email and follow up with all the disappeared clients, affiliate partners, list swap deals, and possibly dates you’ve talked to over the past 6 months or a year, before the conversation went cold?

I’m guessing not. Why is that?

I have my own theory. If you like, I’ll share it in a subsequent email.

But not today. Today I have for you the best deal in the history of 1-1 followup deals, which will soon disappear.

I’m talking about Nick Bandy’s Ghostbuster Sequence.

Nick’s Ghostbuster Sequence is a set of 6 simple, plug-and-play templates to follow up with lapsed, forgetful, or disappeared prospects for clients, affiliate partners, list swap deals, and possibly dates.

These templates are proven (check out the sales page below). More than that, they also provide a certain psychological buffer to the intimidating act of 1-1 followup. Here’s what I mean:

1. Simply send what Nick gives you inside Ghostbuster Sequence.

2. If it doesn’t work, put all the blame on Nick and his templates.

3. If it does work, tap yourself on the back for a job well done, and take all the credit.

4. Whether it works or not, move on to the next lapsed prospect, and repeat the process.

Do this and I guarantee you, you will be a richer man or woman for it, and very soon.

Nick’s Ghostbuster Sequence currently sells for $54, which is close to criminally underpriced.

On Thursday, the price will go up to a slightly more reasonable $97.

That’s what I meant when I said this great offer is disappearing. And to give you a little bit of a gentle extra kick before it does disappear, I’ll throw in a bonus of equivalent real-world value.

If you get Nick’s Ghostbuster Sequence before this Thursday at 10pm EST, when the price will almost double, then I will also add in my Secret of the Magi, which tells you just one thing:

The biggest lesson I’ve personally learned about opening up conversations that can lead to business partnerships (and possibly dates).

(I learned this lesson through extensive cold emailing of business owners a couple years ago. Read all about it in the Secret of the Magi.)

With the Secret of the Magi, you can open a steady stream of conversations to either profit from directly, or to feed into Nick’s Ghostbuster Sequence in case the conversation goes cold.

Secret of the Magi currently sells on my site right now for $54, the same price as Nick’s Ghostbuster Sequence, at least before the price of Ghostbuster Sequence almost doubles.

But why pay more?

If you want a plug-and-play mechanism that doubles your clients, affiliate partners, list swap deals, and possibly dates, meaning Ghostbuster Sequence… and a way of opening such conversations to start with, meaning Secret of the Magi… here’s where to go:

https://bejakovic.com/ghostbuster

P.S. Forward me your receipt from Nick and I will get you access to Secret of the Magi. I don’t have a better way to handle this right now.

Last call for chocolate-chip Most Valuable Offer

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Last night while making dinner, I was listening to a documentary about the 1980s action blockbuster Die Hard. The director, John McTiernan, said:

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I’d done a movie with [producer] Joel Silver. It’s called Predator. He sent me this script. I sent it back. I said, “Thanks no.” Cause it was a terrorist story! It was terrorists take over a building and now we’re gonna wipe out terrorists. There’s no fun in terrorism. There’s no joy in it. And I said, “Couldn’t we make this a robbery?” Everybody likes robbers. You can have fun. Even a bad robber is fun.

===

Die Hard did end up being a movie about terrorists taking over a building.

But McTiernan and company managed to squeeze quite a bit of fun out of that, and so McTiernan’s point still stands:

If you’re gonna do something, you might as well make it fun, even a joy, for both yourself and the audience.

Today is the last call for Most Valuable Offer.

We — meaning the people who have already signed up and I — will kick things off this Wednesday, just two days from now.

I want to talk to anyone interested before they sign up to make sure I can be of use to them, and that’s why today is the last call.

The public goal of Most Valuable Offer is to launch a paid live workshop to your list by the end of April, with my direct help, guidance, and feedback.

The secret goal of Most Valuable Offer is to make your live workshop fun.

Of course, you don’t have to make it fun. But why not? It’s not hard to do, and it will be more enjoyable this way for both you and your audience.

Plus, if it’s fun, it will make it more likely they pay attention, put your info into action, and profit from it. And all that makes it more likely they come back to you for more help, many more times in the future.

In case you are interested in joining us for Most Valuable Offer, the time is NOW. For the full chocolate-chip info so you can make your decision:

https://bejakovic.com/mvo

The 6 most costly offer launch mistakes

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Tragically, you may be making two or three of these mistakes costing you hundreds of thousands of dollars:

#1. Building your offer without a killer proof element at its core

Credit goes to A-list copywriter Gary Bencivenga for this. Says Gary, “Salespeople sell more when they’re true believers, and so do copywriters.”

Good news: If you’re launching your own offer, you can make sure you become a true believer by building your offer around a killer proof element. (It will help persuade your prospects, too.)

#2. Failing to tie the offer into money in multiple ways

We all need to be able a story we can tell ourselves for why we do what we do, including why we spend money. So make it easy for your prospects to tell themselves the story, “This will make me more money than I spend, in multiple ways, possibly even as soon as I buy.”

(By the way, this doesn’t apply just to “make money” offers.)

#3. Putting too much into the offer

It can dilute the offer and can lower its perceived value. But also…

#4. Omitting an upsell

… unless your front end offer will extract as much money as you ever hope to get out of your prospects, then you need something else to sell them.

Better do it now, when people have told you that they are motivated to solve a specific problem, rather then later, when that problem either becomes too big or too familiar for them to do anything about any more.

This coming Wednesday, I will kick off what I’m calling Most Valuable Offer.

In a nutshell, I will help a small group of list owners launch and sell a paid live workshop to their lists before the end of April.

I’ll help the folks who join me avoid the mistakes above, as well as other mistakes like #5 – Making your upsell irrelevant to the launch offer and #6 – Committing to the launch without validating demand first.

If you’re interested in getting my help avoiding these costly mistakes and launching your own Most Valuable Offer, here’s where to get more information:

https://bejakovic.com/mvo

Knee deep in trying to create an offer

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Here are three stories of me being stuck up to the knee, and then unstuck, when creating an offer:

STORY 1, Feb 2020.

I had the idea to write a book about insight, working title, Gospel of Marketing Insight.

I collected a bunch of ideas, wrote out a bunch of note cards, organized the note cards, created an outline, started drafting chapters, gave drafts to people for feedback, got feedback.

I wasn’t really happy with what I had. I took a break. I came back to it. I started the process again.

Again, I wasn’t really happy with what I had. Again, I took a break. Again, I came back to it and started process… again.

And so on.

STORY 2, Nov 2024.

I had spent a few months going through Travis Sago’s Passive Cash Flow Mojo course from start to finish, several times, and taking notes, and reflecting, and coming up with ideas.

My goal was to come up with an idea for a continuity offer I could create.

I finally hit upon idea I liked — “a daily prompt for a daily email.” So I interviewed people. I came up with prompt categories and examples. I listed ideas for back-end offers.

“But I’m not just trying to sell a continuity offer,” I told myself.

I wanted to create something people would actually open and and read and use.

I got stuck on that last part. I had ideas, but they were vague. So I said to myself, “One of these days, I’ll sit down and flesh these ideas out, and then I’ll be ready to launch this new continuity offer.”

Days dragged on, then became weeks.

STORY 3, March 2026.

Another book idea, working title, The Art of Charging More.

I already had a bunch of content I could use in the form of emails I’d written.

Same story as book 1 above. I had an outline for the structure. Actually I had more than one outline. One step forward, two steps back. I was not really happy with what I had in any form. I decided to put the book aside because didn’t really know how to proceed.

So that was how I got stuck in three cases. Here’s how I got unstuck.

Well, maybe you can already guess.

For the past few days, I’ve been telling you about something I call Most Valuable Offer, which is basically a paid live workshop, with a publicly announced delivery date that’s coming up soon.

That’s what I did in each of the three situations above:

That unwritten book about insight? It became my Age of Insight training.

The waffling about how to make my daily prompt for a daily email both consumable and valuable became? That gave birth to my 3rd Conversion training, after which I finally did launch the daily prompt continuity offer, which is now called Daily Email Habit.

The book about pricing that I set aside? It spawned my Price Increase Promo Challenge, which I launched a few weeks ago. It might also lead to other live and paid workshops, after which I might finally be able to put together the book.

If you want to launch an info product, make it good and useful, and somehow overcome mental blocks, procrastination, perfectionism, or simply gaps in the material that you have collected, then I can personally recommend running a paid live workshop, with a deadline coming up soon.

It forces you to put out something by a given date, coming up soon…

It forces you to make your material good without trying to make it perfect…

It creates ideas and assets you can reuse, resell, or integrate into future offers…

It gives you an injection of cash…

… because while you’ve been stuck on a given offer, maybe you haven’t been making any other new offers, which translates into not making new money.

So for all those reasons and more, I recommend running a paid live workshop, with a deadline coming up soon, or, as I’ve termed it, launching a Most Valuable Offer.

And if you want to launch a Most Valuable Offer by the end of this month, April 2026, you can now get my help.

You get my experience and help in launching your new Most Valuable Offer, but just as importantly, you get a deadline, because this is happening now and not later.

For the full info:

https://www.skool.com/daily-email-house/would-you-like-a-chocolate-chip-most-valuable-offer

Fears of list rot

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Yesterday I launched a new offer, to help you launch a live workshop, delivered on a specific day that’s coming up soon, which I’m calling Most Valuable Offer.

I’ve had a few people sign up already. Among them was one list owner who said that his motivation is that he worries about list rot, and a live workshop could be a way to light a fire under his feet to combat list rot.

I dug in deeper. I asked him if he had seen signs of rot on his list. He explained:

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Not signs necessarily.

It’s more that the handful of times I’ve solicited engagement from my list to gauge interest in a particular product I was going to make, I got pretty good response. Then, when I’d start making it, I’d get too far in the weeds, then eventually, get distracted by life or some other thing, and then set it aside.

So, my concern is that they will start thinking I’m a flake who keeps asking for feedback, and then never coming through with the finished product. Which will lead to that rot.

So, I’m seeing this as that chance to spark that life back into the list by getting this MVO launched & out there.

===

One of the chapters I was considering for my “10 Commandments of Con Men, Pickup Artists, Magicians, etc” book was, “assume rapport.”

It’s a common behavior among many influence professionals like pick up artists, sales men, and stand up comedians.

Influence professionals behave how they want you to behave.

They treat you like a lifelong friend because they want you to treat them like a lifelong friend. They trust you because they want you to trust them. They find you endlessly fascinating and charming because they want you to find them fascinating and charming.

There’s a bigger principle here:

We all take our cues for how to behave from other people.

Influence professionals know this, and that’s why they take the lead. As with many things common to influence professionals, this applies more broadly to business and life, in ways that can be perfectly ethical.

In short, the above list owner’s fears of list rot are justified.

If you yourself behave like a flake, people will in time take their cues from you.

They will say one thing and do another. They will be late or not show up at all. They will make excuses or ghost you.

The good news is, the fix is easy, and and you can get started on it today.

The fix is to be punctual, to do as you say and to follow through, to make people a clear offer and ask them for a clear yes or no answer.

The results of that are both instant and long-term.

Instant, as in sales and a spike in engagement.

Long-term, as in a stronger bond with your list, greater trust in you and what you sell, and higher perceived value of your offers.

Like I said, yesterday I offered to help you launch and deliver your own Most Valuable Offer.

You can find the full details below.

If you decide that this offer is not for you, that’s perfectly fine.

If you decide it is for you, comment on the post below if you’re a member of Daily Email House, or if you’re not a member of Daily Email House, send me an email and tell me you’re in.

Here’s the link:

https://www.skool.com/daily-email-house/would-you-like-a-chocolate-chip-most-valuable-offer

Would you like my help launching your own Most Valuable Offer?

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The past couple days, I’ve been writing emails about what I call the Most Valuable Offer:

A live workshop, delivered on a specific day that’s coming up soon.

In my experience, the Most Valuable Offer is most valuable because it:

* Provides a quick injection of cash

* Makes your list come alive and keeps it from rotting

* Creates an asset you can keep selling for years to come

* Forces you to move and deliver something now rather than never (relevant if you’re prone to perfectionism and procrastination, like me)

Today I’ve got an offer for you related to that. I’m offering to help you design, sell, and deliver your own Most Valuable Offer.

Specifically, I’m offering to directly work with you to:

1. Figure out a sexy, exciting topic for a live workshop you can deliver, which is likely to sell to your audience now and in the future

2 Come up with the structure + content for your Most Valuable Offer, so that you actually deliver something interesting and practical to your buyers, without going crazy or feeling like an imposter, which they will consume and (gasp) maybe even implement

3. Help you sell it via a launch to your list, and hopefully bring in millions or perhaps billions in sales, or barring that, at least create a real asset you will own and be able to profit from forever

And now I guess the big question:

Why might you want my help instead of just planning, creating, and launching a Most Valuable Offer on your own?

Simple.

Because I’m offering you my help NOW. Not “some time soon, maybe next month, as soon as I get this other project finished etc.”

I genuinely believe the Most Valuable Offer is the easiest, fastest, and most profitable way for folks to launch their next (or even first) info product, to make good money, and to engage their list.

People still don’t do it, or don’t do it nearly as often as they could benefit from it (myself included).

There are lots of reasons for this. But one big one is that it’s easy to put off launching a Most Valuable Offer and say, “I’m not quite ready, it’s not quite the right time, but I’ll do it soon.”

In the words of Steven Morrissey, how soon is now?

If you take me up on this Most Valuable Offer offer, I will give you:

* Accountability, so you actually create and launch your Most Valuable Offer by the end of this month, April 2026

* A second pair of experienced and quite expensive-to-hire eyes (mine) to help make your positioning, content, and copy a success

* My “Risk Nothing and Maybe Win Something” proposition

As for that “Risk Nothing and Maybe Win Something” proposition, here’s how that works:

1. The investment to get my direct help with your Most Valuable Offer is $250

If you wanted to work with me 1-1 to help you conceive, create, and launch a new offer, I would ask for $10k — if I agreed to it at all, and there’s an excellent chance I wouldn’t agree to do it, unless you have a sizeable list and a track record of launching offers before.

I’m opening this up offer much more broadly and making this cheap because my primary goal is not to make money.

My primary goal (actually goals) is to 1) generate success case studies and 2) to create an asset I myself can sell in the future.

As you might have read in my newsletter last week, I’m working on a cold traffic funnel.

The assets I create via this Most Valuable Offer cohort or challenge, or whatever you want to call it, and the templates/checklists/SOPs that result from it, will make for a nice bump or upsell in my funnel, or perhaps even a front-end offer.

That’s why I’m making you this offer NOW and why I’m making it at all.

2. Bejako’s Most Valuable Offer Buy-Back Scheme

If you launch your Most Valuable Offer and don’t make at least $250, I will offer you $250 to buy your Most Valuable Offer from you, lock, stock, and barrel.

Meaning, I will buy the exclusive rights to sell and distribute your Most Valuable Offer myself for $250.

Of course, you don’t have to sell me the rights to your Most Valuable Offer if you don’t want to, if you’re personally too attached to it, or if you think you will be able to sell this offer yourself in the future.

But if you launch your own Most Valuable Offer and decide it has not been and will not be worth $250 to you, you are covered by Bejako’s Buy-Back Scheme. You either lose nothing or you profit.

3. My Price Increase Promo system, which I’ve just sold to a handful of good folks for $250.

Once you launch your Most Valuable Offer, will be able to sell it ongoing.

And as master copywriter Robert Collier found, nothing sells like the argument, “Before The Price Goes Up!”

I’ll give you a simple and straightforward system, based on my own experiences running price increase promos and honed on my work with a few folks over the past month, so you can make money and sales in the future with your Most Valuable Offer.

4. Distribution in my newsletter.

I will announce your Most Valuable offer launch in my newsletter and link to your sales page.

Depending on what topic your Most Valuable Offer is on, I might drive you some sales or at least some interest.

5. Future distribution via my cold-traffic funnel.

Like I said, I’m doing this with the view to make it part of my cold-traffic funnel.

I will include a description of your offer and a link to your sales page as part of the offer I put inside this funnel.

I realize this is speculative because my cold-traffic funnel not live yet.

So I’m giving you a a promise that when it is live and when put recordings of this workshop or challenge are in it, your Most Valuable Offer will be there too, potentially driving leads to you, one or two at a time, for months, years, or decades to come.

So that’s my offer to you.

My personal time and attention are involved, there’s a limit to how many folks I will ultimately want for this.

I don’t know what that limit is yet. But if I start to see there is more demand than I feel I can comfortably handle, I will pull this offer, without much ado. If you’re interested, I suggest you act sooner rather than later.

With all that said…

Are you in? Are you out? Do you have questions?

Hit reply and tell me so.

My first Most Valuable Offer

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Yesterday, I teased what I call the Most Valuable Offer.

Today, I want to tell you all about it. Let me start with my very first experience with a Most Valuable Offer:

The date was Friday, Oct 22 2021. I was walking along the sea in Opatija, Croatia, where the numerous and warlike Bejakovic clan makes its fair-weather camp.

As I walked along the sea, keeping an eye out for pirates, a bright idea suddenly penetrated my dim brain:

“All these people keep telling me I’m so good at writing emails. So why don’t I finally offer a training on how I write emails?”

​​Yes! I took out my phone, and wrote down a bunch of ideas for the offer, the sales page, and the actual content of the training.

Later that evening, I sent out an email about it to my list.

For the rest of the evening, I watched in wonder as thousands of dollars poured into my PayPal account from people who decided to preorder this training.

I called that training Influential Emails. I delivered it live on Zoom over the next few weeks. I charged $249 for it.

I had 38 people take me up on the offer before I was done promoting it, for a total of around $8k in profits (I offered a discount to the very first people who signed up).

At that time, my email list stood at a mighty 800 subscribers.

Let me reiterate the numbers, because they are important:

$8k in profits from an email list of 800 subscribers. That comes out to $10/subscriber.

So there you go. Most Valuable Offer:

A workshop or a series of workshops (my Influential Emails was three calls over three weeks), delivered live on a specific, publicly announced date in the near future.

The “live” and “specific date in the near future” bits are the magic here. They explain why this type of offer is Most Valuable:

#1. A Most Valuable Offer makes you money, even a good deal of money

A Most Valuable Offer provides live contact with you, which is something that people on your list value. Plus there’s implied scarcity because this is a live event happening soon.

Put those two things together, and it means people are willing to buy, and they are willing to pay, often much much more than they might be willing to pay for the same info delivered in any other format such as a book, course, checklist, etc.

(Again, my first Most Valuable Offer brought in $10/subscriber.)

#2. A Most Valuable Offer is easy to deliver

On a live workshop, you don’t have to be perfect. People are there with you live, and that’s a big part of what they paid for.

In my experience, people are also understanding, and flubs can even make the experience more human and fun, unlike in a book or a course.

Also, this isn’t a talk on a stage. You can have notes to consult, you can make the audience do part of the work, you can play YouTube videos instead of talking, and you can wear pajamas if you like. (I did it all for Influential Emails, minus the pajamas.)

#3. A Most Valuable Offer is quick and forces you to deliver it

This third point is perhaps the most important.

Like my first experience with a Most Valuable Offer shows, you can get an idea today and sell it by tonight.

You can start with nothing right now, and end the day with thousands of dollars in pocket, out of nowhere, by the time the clock chimes and the little cuckoo bird comes out and counts off 12 chirps.

And crucially, the publicly announced date of a live workshop forces you to put out the training in a matter of days or weeks, even if it’s not perfect, but which is likely to be 96% as good as you could ever make it, even if you kept working on it for years or decades.

Win-win-win, right? Win win… win win win… win…

So what’s missing? Why doesn’t everybody make Most Valuable Offers all the time? Why don’t I do it every month?

I can think of a number of reasons.

The number one “what’s missing” I can think of is that folks simply don’t take the first step and make that public announcement and commitment.

It’s too easy to say, “Yeah that’s a good idea, I should do that some time soon,” and then go on doing other stuff, whether fiddling with that new course you’ve been working on… or delivering your 1-1 services or coaching… or dreaming pipe dreams about how you will get to 10k subscribers by the end of this year, at which point your list will somehow magically make money on its own.

I could tell you to just do it, to just take that first step, and to make your list an offer for a Most Valuable Offer tonight.

But I have a better, more practical message, in fact an offer, a Most Valuable Offer, a Spectacularly Valuable Offer. I am frankly a little nervous about it, but maybe that’s a good thing. I will share it with you tomorrow.

Do you have nothing to sell in April?

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Today i sat down at the cafe at Barcelona’s old-shipyard-turned-maritime-museum. I took a sip of my decaf coffee, and forced myself to stop ogling the people around me. I started to write. It wasn’t pretty.

“What offers am I promoting?” I wrote in my notebook. “What COULD I be promoting?”

At the start of this year, I told myself to put out a new in-house offer every month. I’ve managed it for the first three months.

But what about April? I’ve got nothing.

Fortunately, I know a secret for whenever I have no offers to promote.

I mean, it’s not really a secret. It’s something I’ve been banging the drum about for the past, oh, I don’t, four years?

It’s what I call the Most Valuable Offer.

The Most Valuable Offer is something you can start selling immediately, even if you have nothing, not even a sales page.

The Most Valuable Offer has a high perceived value, comparable to a course, which means it can comfortably sell for $100 or $200 or even more.

The Most Valuable Offer is easier to sell than a course, because of psychological factors that have nothing to do with its content, but only to do with its structure.

The Most Valuable Offer is forgiving, unlike a course or God forbid, a book. In other words, it’s an offer that doesn’t need to be perfect before it can go out to customers, and before customers will be happy and grateful for it.

Finally, the Most Valuable Offer has an inbuilt mechanism that forces you to deliver it, today or tomorrow or by the end of the month at the latest, rather than in 3 months’ time, or next year, or never.

If you’ve been on my list for a while, and in particular if you joined me for the “How I do it” training two years ago, you probably know what my Most Valuable Offer is. If not, don’t worry. I’ll tell you all about it, and give you some examples, in my email tomorrow.