3rd Conversion – Desert Kite

As this email goes out, I will be holding the live 3x Monetization Case Study presentation to some unknown number of people.

(190+ people have registered. Let’s see how many show up.)

I finished the outline and notes for this presentation earlier today, and I’m happy with what I’ve got to share:

I’ve got Stuart the Minion from the Gru movies… I’ve got Captain Picard from Star Trek… I’ve got (in an indirect way) Felix from the Odd Couple. All this makes the important and valuable information I have to share go down more easy.

After I finished the outline and the notes this morning, I consulted a training I created a few years ago.

I’ve created lots of valuable courses and trainings over the years, such as Copy Riddles and Most Valuable Email and Age of Insight. But it’s rare for me to go and consult one of my own courses or trainings. I figure, possibly to my own hurt, that I KNOW IT ALL.

But there is one training I consult regularly, whenever I create a new course, info product, or presentation, like I did this morning. (And when I don’t consult this training, I regret it later, and wish I had.)

The training in question is called 3rd Conversion.

3rd Conversion is about how to get people to consume and implement your courses and trainings, with the outcome of turning one-time course buyers into long-term customers and evangelists.

Inside 3rd Conversion, I’ve collected specific strategies to make the content of paid or free teaching more fun, insightful, easier to go down, more memorable, more likely to be implemented, acted on, and benefited from.

I practice some of the strategies I’ve catalogued inside 3rd Conversion instinctively, after years of creating courses and trainings.

Still, after consulting 3rd Conversion this morning, I found things in my presentation today that I could improve, as well as important things I had completely forgotten.

As a result, I tweaked the opening of my presentation in a way to make people feel more invested in the upcoming content.

I also added in something super simple and obvious to keep folks in their seats until the end, which I had nonetheless overlooked until I consulted 3rd Conversion.

Finally, I completely changed how I will end the presentation, in a way that will make it more likely for folks to actually consume and implement some of what I will share, which is good for them, and which is good for me too (more likely they will become clients or at least to share somewhere how they’ve learned something useful from me).

I don’t normally sell 3rd Conversion. When I sold it last, I sold it for $197.

Since I’ve just been reminded of how valuable this training is to me personally, I want to open up a narrow window where you have the chance to get 3rd Conversion yourself.

I making the following offer good for 36 hours only:

You can get 3rd Conversion for just $97 today, and another $100 in one month’s time. That’s as attractive a deal as I can make to you today, while still respecting the people who have bought 3rd Conversion in the past.

This offer is good until this Thursday at 11:15 pm PST, 36 hours from the time this email goes out.

If you’d like to take me up on this offer, hit reply and tell me so, and I will set you up with the payment link.

Here are three stories of me being stuck up to the knee, and then unstuck, when creating an offer:

STORY 1, Feb 2020.

I had the idea to write a book about insight, working title, Gospel of Marketing Insight.

I collected a bunch of ideas, wrote out a bunch of note cards, organized the note cards, created an outline, started drafting chapters, gave drafts to people for feedback, got feedback.

I wasn’t really happy with what I had. I took a break. I came back to it. I started the process again.

Again, I wasn’t really happy with what I had. Again, I took a break. Again, I came back to it and started process… again.

And so on.

STORY 2, Nov 2024.

I had spent a few months going through Travis Sago’s Passive Cash Flow Mojo course from start to finish, several times, and taking notes, and reflecting, and coming up with ideas.

My goal was to come up with an idea for a continuity offer I could create.

I finally hit upon idea I liked — “a daily prompt for a daily email.” So I interviewed people. I came up with prompt categories and examples. I listed ideas for back-end offers.

“But I’m not just trying to sell a continuity offer,” I told myself.

I wanted to create something people would actually open and and read and use.

I got stuck on that last part. I had ideas, but they were vague. So I said to myself, “One of these days, I’ll sit down and flesh these ideas out, and then I’ll be ready to launch this new continuity offer.”

Days dragged on, then became weeks.

STORY 3, March 2026.

Another book idea, working title, The Art of Charging More.

I already had a bunch of content I could use in the form of emails I’d written.

Same story as book 1 above. I had an outline for the structure. Actually I had more than one outline. One step forward, two steps back. I was not really happy with what I had in any form. I decided to put the book aside because didn’t really know how to proceed.

So that was how I got stuck in three cases. Here’s how I got unstuck.

Well, maybe you can already guess.

For the past few days, I’ve been telling you about something I call Most Valuable Offer, which is basically a paid live workshop, with a publicly announced delivery date that’s coming up soon.

That’s what I did in each of the three situations above:

That unwritten book about insight? It became my Age of Insight training.

The waffling about how to make my daily prompt for a daily email both consumable and valuable became? That gave birth to my 3rd Conversion training, after which I finally did launch the daily prompt continuity offer, which is now called Daily Email Habit.

The book about pricing that I set aside? It spawned my Price Increase Promo Challenge, which I launched a few weeks ago. It might also lead to other live and paid workshops, after which I might finally be able to put together the book.

If you want to launch an info product, make it good and useful, and somehow overcome mental blocks, procrastination, perfectionism, or simply gaps in the material that you have collected, then I can personally recommend running a paid live workshop, with a deadline coming up soon.

It forces you to put out something by a given date, coming up soon…

It forces you to make your material good without trying to make it perfect…

It creates ideas and assets you can reuse, resell, or integrate into future offers…

It gives you an injection of cash…

… because while you’ve been stuck on a given offer, maybe you haven’t been making any other new offers, which translates into not making new money.

So for all those reasons and more, I recommend running a paid live workshop, with a deadline coming up soon, or, as I’ve termed it, launching a Most Valuable Offer.

And if you want to launch a Most Valuable Offer by the end of this month, April 2026, you can now get my help.

You get my experience and help in launching your new Most Valuable Offer, but just as importantly, you get a deadline, because this is happening now and not later.

For the full info:

https://www.skool.com/daily-email-house/would-you-like-a-chocolate-chip-most-valuable-offer