Info Products

Knee deep in trying to create an offer

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Here are three stories of me being stuck up to the knee, and then unstuck, when creating an offer:

STORY 1, Feb 2020.

I had the idea to write a book about insight, working title, Gospel of Marketing Insight.

I collected a bunch of ideas, wrote out a bunch of note cards, organized the note cards, created an outline, started drafting chapters, gave drafts to people for feedback, got feedback.

I wasn’t really happy with what I had. I took a break. I came back to it. I started the process again.

Again, I wasn’t really happy with what I had. Again, I took a break. Again, I came back to it and started process… again.

And so on.

STORY 2, Nov 2024.

I had spent a few months going through Travis Sago’s Passive Cash Flow Mojo course from start to finish, several times, and taking notes, and reflecting, and coming up with ideas.

My goal was to come up with an idea for a continuity offer I could create.

I finally hit upon idea I liked — “a daily prompt for a daily email.” So I interviewed people. I came up with prompt categories and examples. I listed ideas for back-end offers.

“But I’m not just trying to sell a continuity offer,” I told myself.

I wanted to create something people would actually open and and read and use.

I got stuck on that last part. I had ideas, but they were vague. So I said to myself, “One of these days, I’ll sit down and flesh these ideas out, and then I’ll be ready to launch this new continuity offer.”

Days dragged on, then became weeks.

STORY 3, March 2026.

Another book idea, working title, The Art of Charging More.

I already had a bunch of content I could use in the form of emails I’d written.

Same story as book 1 above. I had an outline for the structure. Actually I had more than one outline. One step forward, two steps back. I was not really happy with what I had in any form. I decided to put the book aside because didn’t really know how to proceed.

So that was how I got stuck in three cases. Here’s how I got unstuck.

Well, maybe you can already guess.

For the past few days, I’ve been telling you about something I call Most Valuable Offer, which is basically a paid live workshop, with a publicly announced delivery date that’s coming up soon.

That’s what I did in each of the three situations above:

That unwritten book about insight? It became my Age of Insight training.

The waffling about how to make my daily prompt for a daily email both consumable and valuable became? That gave birth to my 3rd Conversion training, after which I finally did launch the daily prompt continuity offer, which is now called Daily Email Habit.

The book about pricing that I set aside? It spawned my Price Increase Promo Challenge, which I launched a few weeks ago. It might also lead to other live and paid workshops, after which I might finally be able to put together the book.

If you want to launch an info product, make it good and useful, and somehow overcome mental blocks, procrastination, perfectionism, or simply gaps in the material that you have collected, then I can personally recommend running a paid live workshop, with a deadline coming up soon.

It forces you to put out something by a given date, coming up soon…

It forces you to make your material good without trying to make it perfect…

It creates ideas and assets you can reuse, resell, or integrate into future offers…

It gives you an injection of cash…

… because while you’ve been stuck on a given offer, maybe you haven’t been making any other new offers, which translates into not making new money.

So for all those reasons and more, I recommend running a paid live workshop, with a deadline coming up soon, or, as I’ve termed it, launching a Most Valuable Offer.

And if you want to launch a Most Valuable Offer by the end of this month, April 2026, you can now get my help.

You get my experience and help in launching your new Most Valuable Offer, but just as importantly, you get a deadline, because this is happening now and not later.

For the full info:

https://www.skool.com/daily-email-house/would-you-like-a-chocolate-chip-most-valuable-offer

Would you like my help launching your own Most Valuable Offer?

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The past couple days, I’ve been writing emails about what I call the Most Valuable Offer:

A live workshop, delivered on a specific day that’s coming up soon.

In my experience, the Most Valuable Offer is most valuable because it:

* Provides a quick injection of cash

* Makes your list come alive and keeps it from rotting

* Creates an asset you can keep selling for years to come

* Forces you to move and deliver something now rather than never (relevant if you’re prone to perfectionism and procrastination, like me)

Today I’ve got an offer for you related to that. I’m offering to help you design, sell, and deliver your own Most Valuable Offer.

Specifically, I’m offering to directly work with you to:

1. Figure out a sexy, exciting topic for a live workshop you can deliver, which is likely to sell to your audience now and in the future

2 Come up with the structure + content for your Most Valuable Offer, so that you actually deliver something interesting and practical to your buyers, without going crazy or feeling like an imposter, which they will consume and (gasp) maybe even implement

3. Help you sell it via a launch to your list, and hopefully bring in millions or perhaps billions in sales, or barring that, at least create a real asset you will own and be able to profit from forever

And now I guess the big question:

Why might you want my help instead of just planning, creating, and launching a Most Valuable Offer on your own?

Simple.

Because I’m offering you my help NOW. Not “some time soon, maybe next month, as soon as I get this other project finished etc.”

I genuinely believe the Most Valuable Offer is the easiest, fastest, and most profitable way for folks to launch their next (or even first) info product, to make good money, and to engage their list.

People still don’t do it, or don’t do it nearly as often as they could benefit from it (myself included).

There are lots of reasons for this. But one big one is that it’s easy to put off launching a Most Valuable Offer and say, “I’m not quite ready, it’s not quite the right time, but I’ll do it soon.”

In the words of Steven Morrissey, how soon is now?

If you take me up on this Most Valuable Offer offer, I will give you:

* Accountability, so you actually create and launch your Most Valuable Offer by the end of this month, April 2026

* A second pair of experienced and quite expensive-to-hire eyes (mine) to help make your positioning, content, and copy a success

* My “Risk Nothing and Maybe Win Something” proposition

As for that “Risk Nothing and Maybe Win Something” proposition, here’s how that works:

1. The investment to get my direct help with your Most Valuable Offer is $250

If you wanted to work with me 1-1 to help you conceive, create, and launch a new offer, I would ask for $10k — if I agreed to it at all, and there’s an excellent chance I wouldn’t agree to do it, unless you have a sizeable list and a track record of launching offers before.

I’m opening this up offer much more broadly and making this cheap because my primary goal is not to make money.

My primary goal (actually goals) is to 1) generate success case studies and 2) to create an asset I myself can sell in the future.

As you might have read in my newsletter last week, I’m working on a cold traffic funnel.

The assets I create via this Most Valuable Offer cohort or challenge, or whatever you want to call it, and the templates/checklists/SOPs that result from it, will make for a nice bump or upsell in my funnel, or perhaps even a front-end offer.

That’s why I’m making you this offer NOW and why I’m making it at all.

2. Bejako’s Most Valuable Offer Buy-Back Scheme

If you launch your Most Valuable Offer and don’t make at least $250, I will offer you $250 to buy your Most Valuable Offer from you, lock, stock, and barrel.

Meaning, I will buy the exclusive rights to sell and distribute your Most Valuable Offer myself for $250.

Of course, you don’t have to sell me the rights to your Most Valuable Offer if you don’t want to, if you’re personally too attached to it, or if you think you will be able to sell this offer yourself in the future.

But if you launch your own Most Valuable Offer and decide it has not been and will not be worth $250 to you, you are covered by Bejako’s Buy-Back Scheme. You either lose nothing or you profit.

3. My Price Increase Promo system, which I’ve just sold to a handful of good folks for $250.

Once you launch your Most Valuable Offer, will be able to sell it ongoing.

And as master copywriter Robert Collier found, nothing sells like the argument, “Before The Price Goes Up!”

I’ll give you a simple and straightforward system, based on my own experiences running price increase promos and honed on my work with a few folks over the past month, so you can make money and sales in the future with your Most Valuable Offer.

4. Distribution in my newsletter.

I will announce your Most Valuable offer launch in my newsletter and link to your sales page.

Depending on what topic your Most Valuable Offer is on, I might drive you some sales or at least some interest.

5. Future distribution via my cold-traffic funnel.

Like I said, I’m doing this with the view to make it part of my cold-traffic funnel.

I will include a description of your offer and a link to your sales page as part of the offer I put inside this funnel.

I realize this is speculative because my cold-traffic funnel not live yet.

So I’m giving you a a promise that when it is live and when put recordings of this workshop or challenge are in it, your Most Valuable Offer will be there too, potentially driving leads to you, one or two at a time, for months, years, or decades to come.

So that’s my offer to you.

My personal time and attention are involved, there’s a limit to how many folks I will ultimately want for this.

I don’t know what that limit is yet. But if I start to see there is more demand than I feel I can comfortably handle, I will pull this offer, without much ado. If you’re interested, I suggest you act sooner rather than later.

With all that said…

Are you in? Are you out? Do you have questions?

Hit reply and tell me so.

My first Most Valuable Offer

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Yesterday, I teased what I call the Most Valuable Offer.

Today, I want to tell you all about it. Let me start with my very first experience with a Most Valuable Offer:

The date was Friday, Oct 22 2021. I was walking along the sea in Opatija, Croatia, where the numerous and warlike Bejakovic clan makes its fair-weather camp.

As I walked along the sea, keeping an eye out for pirates, a bright idea suddenly penetrated my dim brain:

“All these people keep telling me I’m so good at writing emails. So why don’t I finally offer a training on how I write emails?”

​​Yes! I took out my phone, and wrote down a bunch of ideas for the offer, the sales page, and the actual content of the training.

Later that evening, I sent out an email about it to my list.

For the rest of the evening, I watched in wonder as thousands of dollars poured into my PayPal account from people who decided to preorder this training.

I called that training Influential Emails. I delivered it live on Zoom over the next few weeks. I charged $249 for it.

I had 38 people take me up on the offer before I was done promoting it, for a total of around $8k in profits (I offered a discount to the very first people who signed up).

At that time, my email list stood at a mighty 800 subscribers.

Let me reiterate the numbers, because they are important:

$8k in profits from an email list of 800 subscribers. That comes out to $10/subscriber.

So there you go. Most Valuable Offer:

A workshop or a series of workshops (my Influential Emails was three calls over three weeks), delivered live on a specific, publicly announced date in the near future.

The “live” and “specific date in the near future” bits are the magic here. They explain why this type of offer is Most Valuable:

#1. A Most Valuable Offer makes you money, even a good deal of money

A Most Valuable Offer provides live contact with you, which is something that people on your list value. Plus there’s implied scarcity because this is a live event happening soon.

Put those two things together, and it means people are willing to buy, and they are willing to pay, often much much more than they might be willing to pay for the same info delivered in any other format such as a book, course, checklist, etc.

(Again, my first Most Valuable Offer brought in $10/subscriber.)

#2. A Most Valuable Offer is easy to deliver

On a live workshop, you don’t have to be perfect. People are there with you live, and that’s a big part of what they paid for.

In my experience, people are also understanding, and flubs can even make the experience more human and fun, unlike in a book or a course.

Also, this isn’t a talk on a stage. You can have notes to consult, you can make the audience do part of the work, you can play YouTube videos instead of talking, and you can wear pajamas if you like. (I did it all for Influential Emails, minus the pajamas.)

#3. A Most Valuable Offer is quick and forces you to deliver it

This third point is perhaps the most important.

Like my first experience with a Most Valuable Offer shows, you can get an idea today and sell it by tonight.

You can start with nothing right now, and end the day with thousands of dollars in pocket, out of nowhere, by the time the clock chimes and the little cuckoo bird comes out and counts off 12 chirps.

And crucially, the publicly announced date of a live workshop forces you to put out the training in a matter of days or weeks, even if it’s not perfect, but which is likely to be 96% as good as you could ever make it, even if you kept working on it for years or decades.

Win-win-win, right? Win win… win win win… win…

So what’s missing? Why doesn’t everybody make Most Valuable Offers all the time? Why don’t I do it every month?

I can think of a number of reasons.

The number one “what’s missing” I can think of is that folks simply don’t take the first step and make that public announcement and commitment.

It’s too easy to say, “Yeah that’s a good idea, I should do that some time soon,” and then go on doing other stuff, whether fiddling with that new course you’ve been working on… or delivering your 1-1 services or coaching… or dreaming pipe dreams about how you will get to 10k subscribers by the end of this year, at which point your list will somehow magically make money on its own.

I could tell you to just do it, to just take that first step, and to make your list an offer for a Most Valuable Offer tonight.

But I have a better, more practical message, in fact an offer, a Most Valuable Offer, a Spectacularly Valuable Offer. I am frankly a little nervous about it, but maybe that’s a good thing. I will share it with you tomorrow.

Do you have nothing to sell in April?

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Today i sat down at the cafe at Barcelona’s old-shipyard-turned-maritime-museum. I took a sip of my decaf coffee, and forced myself to stop ogling the people around me. I started to write. It wasn’t pretty.

“What offers am I promoting?” I wrote in my notebook. “What COULD I be promoting?”

At the start of this year, I told myself to put out a new in-house offer every month. I’ve managed it for the first three months.

But what about April? I’ve got nothing.

Fortunately, I know a secret for whenever I have no offers to promote.

I mean, it’s not really a secret. It’s something I’ve been banging the drum about for the past, oh, I don’t, four years?

It’s what I call the Most Valuable Offer.

The Most Valuable Offer is something you can start selling immediately, even if you have nothing, not even a sales page.

The Most Valuable Offer has a high perceived value, comparable to a course, which means it can comfortably sell for $100 or $200 or even more.

The Most Valuable Offer is easier to sell than a course, because of psychological factors that have nothing to do with its content, but only to do with its structure.

The Most Valuable Offer is forgiving, unlike a course or God forbid, a book. In other words, it’s an offer that doesn’t need to be perfect before it can go out to customers, and before customers will be happy and grateful for it.

Finally, the Most Valuable Offer has an inbuilt mechanism that forces you to deliver it, today or tomorrow or by the end of the month at the latest, rather than in 3 months’ time, or next year, or never.

If you’ve been on my list for a while, and in particular if you joined me for the “How I do it” training two years ago, you probably know what my Most Valuable Offer is. If not, don’t worry. I’ll tell you all about it, and give you some examples, in my email tomorrow.

Ancient A-list secrets to coming up with new hooks for old offers

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In my Daily Email House community, I have a thread titled, “What can you teach?” It’s a thread inviting people to share their bit of expertise, which we could turn into a training for the community or possibly even into a product.

A few days ago, a new member chimed in to say what he could teach:

===

I can teach anyone to write stories that sell in less than 30 mins even if they’ve never written a story in their life before.

I did live workshops a few years before and taught this method to 35 people and they ALL wrote stories in less than 30 mins. Some even got clients.

I’d love to know what everyone thinks about such an offer and I’d really appreciate if you could offer some pointers.

===

Here’s my pointer:

“Write stories that sell” is a promise that has been made a million and one times over the past few years, by a million and one people, myself among them.

That’s not to say that writing stories that sell is not a valuable skill.

But in order to sell it, at least to an audience that isn’t already in love with you, you’ll need to adapt it in some way so it sounds new.

In other words, if you’re selling some evergreen and familiar hammer, you need a new hook, a new way to package it up, a new way to make it sound different from the things people have already become deaf to.

How do you do that? Well lemme give you an example:

I have this course, Copy Riddles.

I have sold hundreds of copies of Copy Riddles in the past. But over the last couple years, I haven’t been promoting it too much.

There are different reasons for that:

Copy riddles is expensive ($999)… it’s evergreen (like I said, a bad thing for sales)… and on top of all that, I’ve lost interest in teaching copywriting stuff to would-be copywriters, and have moved to things like email marketing and offers to people who have stuff to sell.

BUT—

Copy Riddles remains filled with ancient wisdom from A-list copywriters.

This ancient wisdom includes dozens of secret techniques to repackaging existing, old-hat info, which gets ignored, inside shiny and sexy new giftboxes, which sell.

The reason why these secret techniques were developed is that copywriters typically have no control of the offer they are promoting (eg. they cannot control the stuff inside the giftbox).

That’s why these A-listers were forced to simply work with words and hooks, and to really do some persuasive wizardry (eg. to come up with more and more elaborate wrapping paper and decorative bows, in order to make the repackaged info appear irresistible).

And now, if you have an offer, or if you want to create an offer, you can benefit from the A-list copywriters’ wisdom, without being hampered by their copywriting limitations.

You can use these ancient A-list secrets to come up with incredible and yet irresistible new hooks for your existing (or planned) offer.

If necessary, you also have the leeway to actually adapt your offer, so it matches and pays off whatever exciting new hook the A-list secrets produced for you.

And the best part?

Since your aren’t just doing this as a copywriter working for a client, but as an offer owner who’s selling his or her own offer… YOU get to collect all the profit and reap all the benefit of repositioning your offer into something that the market wants right now.

When you think of it like that, then maybe the $997 investment in Copy Riddles doesn’t seem so impossibly high.

In any case, if you’re interested in finding out more about these ancient A-list secrets, and how you get get them, not just to hold in your arms, but to imprint in your brain and to have at your fingertips when you next need them, take a look here:

https://bejakovic.com/cr/

How to get your list to pay you to create your own lead magnet

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A couple days ago, brand strategist Chavy Helfgott posted a little case study in my Daily Email House community. Maybe it’s something you can profit from.

Chavy wrote:

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I’ve been working with John on monetizing my list, and after several weeks of asking lots of questions to my readers, we realized the following:

1) Creating a lead magnet was something that would solve problems for many of my readers

2) I myself don’t have a proper lead magnet with which to steadily grow my list with high quality subscribers

So – John conceived of the idea of running a live cohort for a minimal price, in which I would build a lead magnet for myself while showing the cohort members my process, and giving them feedback as they create theirs.

Jan 29 – initial tease to my list and LinkedIn to gauge interest

Feb 4 – official “launch” with an email describing the live cohort

Feb 13 – registration closed

Total marketing: 12 emails to my small list & 10 LinkedIn posts

Zero ad spend.

15 days from concept creation to launch closing.

4 cohort members paying me $99 each.

Our first call is on Monday, and I’ve already built a template that is on its way to becoming my first sellable info-product.

And of course, I started creating my own lead magnet, which will probably be a summary of this lead magnet building process.

So – if you, too, are a barefoot shoemaker, perhaps you can also let your audience pay for the privilege of coming along for the ride as you make your own shoes.

===

Like Chavy says, we all have important things we want to do, need to do, aren’t doing….

… so why not create an offer out of it?

You can do like Chavy is doing, and run a cohort program. Charge people some nontrivial but very easy price, and guide them through the same process you are following.

It makes sure you do what you need to do, plus it builds an offer for you, plus it gets you buyers you can sell other things to.

Pr you can do like I’m doing with my “Behind The Scenes” auction.

Fact is, for the past few months now, I’ve been creating “systems” docs for several things I do or want to do better, in which I put real-world data, make hypotheses based on that data, and create systems that get me better results over time.

I’ve created such “systems” docs for promos, for followup, and for auctions, among other things.

Except, I’m not as diligent as I should be at updating these docs and putting in the data and making hypotheses and creating ever better systems.

So I figured, why not turn my “auction systems” doc into an offer, take other people for the ride, get paid a bit of money to actually do what I should be doing?

That’s what’s happening tomorrow.

In case you missed my emails about it over the past few days… I’ll be running an auction.

Bidding starts at $1.

The offer on auction is the “Behind The Scenes” of the auctions I have run already and will be running (I currently have 8 auction partners who are at various stages, and all are still moving forward).

The “Behind The Scenes” I will share will include offers on auction (both public and private)… sales numbers… interesting marketing… sales DMs… “day after” conclusions… along with the “auction system” I am devising based on all this data.

I’m thinking to make bonuses available as well for tomorrow’s auctions, Such as, how I have and will be getting auction partners… a live ride-along with me on an auction, plus a share of the money made… and other bonuses that are suggested by auction participants in real time.

Maybe tomorrow’s auction will be a flop, and winning bid ends up at $13.

Maybe I will be able to do like Chavy, and make a bit of cash, a few hundred dollars or more, by taking people along for the ride with me.

In any case, I figure I will get something out of it, in the form of the “auction systems” doc I should be creating anyhow, plus data (from tomorrow’s auction) that I can put into that doc to make my auction systems better.

If you’d like to participate in the auction (I will have a prize for anyone bidding), here’s where the auction will go down, tomorrow, Tuesday, at 7pm CET/1pm EST/10am PST:

https://t.me/+_qLpIllO2IZlM2Q0

Having trouble selling courses?

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Last August, a well-known course creator in the copywriting and email marketing space sent me a message that said, in part:

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Lately it feels like there’s a secret “Thou Shalt Not Buy From [dude’s name]” commandment that’s been floating around and I’m not sure how to fix it 😅

(Kidding, sort of. It’s just that course sales have been waaaaaaaay down)

They dropped off big around March. There was piracy, which certainly didn’t help, but I mostly think it was my audience getting crushed by the robots.

They got scared and stopped buying, even when I offered exactly what they said they wanted.

===

I have heard the same message since, from a few other list owners I know. Some have seen gradual declines in course sales. Others have seen things drop off a cliff over past 2-3 months.

Has selling courses become a a problem for you?

Were you able to sell courses before… and now it feels like there’s a secret fatwa on you, prohibiting people in your market from giving you money?

If so, hit reply and tell me about it. Think of me like your therapist or your father confessor.

I’ll listen, without judgment.

And if you like, I will also share with you a bit of behind-the-scenes of a second dude I know personally, somebody who is selling tons of courses right now, more so than ever, behind the scenes, quietly, without any fanfare, and what his secret is, in his own words.

Info publishing lesson from A24 Films

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I like to look at creative industries — where people are churning out and packaging up ideas and turning them into real world value. Maybe they can teach me something about the info publishing world as well.

Today, I wanna tell you about the movie industry, or rather, a different perspective that’s emerged in the movie industry over the past decade.

As you might know, the classic 20th century Hollywood movie studio is a home-run business.

A movie studio experiences lots and lots of strikeouts, which are offset and then some by one big hit, which can gross $100M or $1B or $100B (ok, maybe not $100B, not yet).

But there’s a subtle cost to this way of doing business, as you’ve probably seen at the local theater:

All Hollywood movies eventually become comic book movies.

The reason is both that comic book franchises already have proven stories and characters, with a built-in fan base that can be sold to…

… and that comic book movies make low demands on the viewer, and therefore have mass-market potential (this comes from someone who has spent 6 hours of his past 2 evenings rewatching two of Christopher Nolan’s Batman movies).

But there’s another way to make movies.

Perhaps you have heard of A24 Films. A24 is a film and TV production company that got started in 2012. They are best known for making arty, creative movies, often with very small budgets. Some A24 movies have become hits. Some barely managed to recoup their small budgets. But all are cool, unique, and beloved by fans and critics alike.

I read an article about A24 recently. A top executive was quoted in the article with something that struck me:

“To use a baseball metaphor, we hit singles and doubles. And when you set up movies to hit singles and doubles you can let your partner—in the best version of this—really take creative risks. We don’t need to gross a hundred million dollars. We don’t need to gross forty million dollars to actually have a successful financial outcome.”

Here’s how I interpret this translates into the info publishing world:

If you’re only creating a few offers a year, each needs to be a big hit if you’re gonna be a long-term successful as a business.

And that means that over time, you will experience “audience capture” the way that Hollywood has experienced with comic book movies. In other words, you will find that you’re forced to create stuff because the mass mind of your audience dictates it, whether you genuinely believe in it or not, whether you enjoy creating it or not.

This can be fine — you might care about other things in life and get your kicks there.

But if creating cool stuff you’re proud of is something that matters to you, then there’s a lesson in what that A24 exec says. That lesson is to work on hitting lots of doubles and singles, both to cover your nut, and to give you the freedom to keep doing what you want, how you want, when you want.

So much for cross-pollination.

Now I’d like to remind you of my Daily Email Habit service, which gives you a daily email “puzzle” to help you start and stick with sending daily emails.

Daily Email Habit currently sells for $30/month, which means you can get a daily email prompt and ongoing education in how to expand that prompt into a fun and valuable email for just $1/day.

In a few days, I will be jacking up the price of Daily Email Habit to Martin Shkreli levels. If you want to get in before the price increases, or better yet, if you simply want to start writing your own daily email habit today, so you can start hitting singles and doubles regularly:

https://bejakovic.com/deh

The “gold standard” of course design

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From the annals of effective course design:

I recently read about real-life Dr. House competitions, aka “clinicopathological conferences.”

C.P.C.s work like this:

A doctor is given a case study of a real patient.

The would-be Dr. House is told the patient’s initial symptoms and lab results.

The doctor can then follow up with more questions, and if the data is known (eg. more lab results or more background info is available), then he or she is told what those are.

The doctor probes and narrows in.

Eventually, the goal is to make the right diagnosis of what actually ailed the patient.

The key thing is, since these are real-life case studies, the right diagnosis is known, because pathologists on the case actually found it, often in an autopsy.

(I checked just now and some of the correct diagnoses in these Dr. House competitions included “tertiary syphilis with mercury poisoning,” “intestinal anthrax,” and “wrong-site surgery.”)

In this way, the doctor is either proven right, meaning the diagnostic process was on point, or wrong, in which case the diagnostic process was lacking in some way, and there’s learning opportunity.

The article I read about this called C.P.C.s “the gold standard of diagnostic reasoning; if you can solve a C.P.C., you can solve almost any case.” Because of their design, C.P.C.s have become so popular as a teaching tool that the New England Journal of Medicine has been publishing transcripts for more than a century.

This caught my attention because I recently asked myself about other domains where I could apply the mechanism behind my Copy Riddles program.

The basic mechanism behind Copy Riddles is the same as the one behind the C.P.C.:

There’s starting data… there’s a nonobvious final result… which is in some way validated or proven.

In the case of Dr. House competitions, the starting data is symptoms and lab results. The nonobvious final result is the correct diagnosis, as validated by pathologists.

In Copy Riddles, the starting data is dry and factual source material, from a course or a how-to book. The nonobvious final result is a sexy sales bullet, as validated in a sales letter by an A-list copywriter, with sales across millions of households, often following an A/B test against other top copywriters.

I had a few ideas for other domains in which the same kind of mechanism could work:

– Comedy writing (take a premise, then come up with a punchline, compare it to one that got laughs)…

– Subject line writing (obvious enough)

– “Influence Riddles” (a setup where you have to convince someone to do as you want, given severe constraints, and then compare your answer to how it was done for real, in a real-life situation)

Apparently, medical diagnosis is another field.

If you have more examples or ideas for me of how to use this same mechanism in other domains, write in and let me know.

Or, if you are thinking of creating a course of your own, and are wondering how to best organize it, then consider the above “gold standard” approach.

Or, if you are simply interested in the gold standard among courses that teach you how to write sales copy, you can read the full story of Copy Riddles here:

https://bejakovic.com/cr/

The hottest restaurant in France is its own best salesman

by

Yesterday, my friend Sam and I got into a rental car in Barcelona, drove across the Spanish-French border, and found our way into the small town of Narbonne.

There we met “Rebelpreneur” Gasper Crepinsek (whose ChatGPT Mastery I promoted earlier this year) and Gasper’s quite pregnant girlfriend Marie.

The four of us then got in line to be let into the “hottest restaurant in France,” Les Grands Buffets, which we had made reservations for many months earlier.

Like its name suggests, Les Grands Buffets is an all-you-can-eat circus. It only serves traditional French cuisine, and as much of it as you can stuff into yourself across 3 hours.

There was a “lobster waterfall,” oysters by the shovelful, and all the razor clams a body can handle.

There was suckling pig, beef, and lamb (all of which I had)… pressed-duck (which I didn’t)… and vol au vent, a pastry with veal sweatbreads (aka thymus glands, quite good).

There were $25 bottles of champagne that normally sell for twice the price at the supermarket.

At the end, this being France, there was of course cheese, in fact a selection from among 900 cheeses, which, according to the Guinness Book of World Records, is the world’s largest.

I also finished everything off with two trips to the dessert room, and loaded up on multiple slices of various chocolatey cakes, which I covered with a few macaroons as garnish.

By the end, our little group got kicked out because we stayed to the end and beyond.

At midnight, some 8 hours after the lunch, not having eaten anything else for the rest of the day, I went to bed. I honestly felt a bit queasy.

But it was worth it, and I would do it again. Actually, considering how long it takes to get a place at Les Grands Buffets, maybe I will book today for the next time. I could imagine that many other visitors feel and do the same.

And all that, is in spite of the fact that Les Grands Buffets is found in a third-tier city in an out-of-the-way region of France, in an ugly municipal building built in the 1980s that also houses a bowling alley and a pool, and has a skate park outside… and in spite of the fact that Les Grands Buffets effectively does no marketing.

That’s not to say that location is not important, or that marketing is worthless as a profession or a skill.

But even the best marketers know, in the words of the original A-list copywriter and scheme man, Claude Hopkins, that:

“The product, and the mental atmosphere you create around it, should be its own best salesman.”

And on that note, let me remind you of an unusual offer I made this week regarding my Copy Riddles program:

I’ll sell you the right to sell Copy Riddles yourself and keep all the money.

There are a lot of copywriting products out there in the world, but there aren’t a lot of great products.

Copy Riddles is one of the great products, both because of the results it delivers to customers (see my emails from yesterday and the day before for that), and because of the baked-in sellability of the course (see the sales page for that).

And now, if you like, you have the opportunity to sell Copy Riddles yourself.

If you have your own list, you can sell Copy Riddles to your list and keep all the money from every sale you make, from here till eternity.

If you want to create a little cold traffic funnel, and put some lower-ticket items up front, and then use Copy Riddles (a $1k course) as the “main course” that makes it likely your funnel is breakeven or better on day zero, you can do that — and keep all the money.

If you already have lower-ticket copywriting offers, and you want to put a proven higher-ticket upsell behind them, you can put Copy Riddles into your upsell flow — and keep all the money.

Or of course, if you are an enterprising guy or gal who is not afraid to reach out to others who have lists, cold traffic funnels, or offers that are in some way related to Copy Riddles, you can partner with them so they provide the flow while you provide a valuable new offer — and split the resulting money with them, however the two of you agree on it.

Along with the right to sell Copy Riddles and keep all the money you make, I will also provide you with the marketing that has sold this course for me in the past — emails, copy angles, social proof, and promo ideas that have worked.

If you’re interested, hit reply, and we can talk in more detail.