Personal Change

Last call for 1PAA cohort

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I’m reading a book called No More Mr. Nice Guy, and on page 65 it says:

“Nice Guys have a difficult time comprehending that in general, people are not drawn to perfection in others. People are drawn to shared interests, shared problems, and an individual’s life force.”

The book is about 1-1, personal relationships. But the same applies to 1-many or business relationships.

Let that be the useful marketing message for today.

In entirely unrelated news, this is the last call I will make for the 1-Person Advertorial Agency cohort.

It’s come to my attention that this entire week, I’ve been promoting this cohort and insisting that it kicks off on May 1.

That of course is nonsense, since May 1 is well past.

The fact is I made a mistake, one I then copy-pasted over and over. The cohort actually kicks off tomorrow, JUNE 1.

Since I’ve been promoting this offer all week long, I imagine that you’ve either dismissed it as not being for you, or you’ve replied to me to express interest. But on the odd chance that this is the first time you’re hearing about this offer, here’s what’s up, in 3 points:

#1. The investment is $5k

The destination we’re headed to is advertorials that you can reasonably make $2k+ with the right clients, and that take max 1-2 days each to finish.

If you get just one such gig a month, I figure it’s worth $24k over the next year.

$5k is a reasonable investment to fix that.

That said, I am committed to getting you to where I say I will get you.

That’s why I’m breaking up the $5k as follows, so I have a stake in the outcome I promise to get you:

* $2k to start

* The remaining $3k when you make your first $10k from advertorial work

#2. I will help you get clients via the two methods laid out in 1PAA

One of these methods is Upwork (that’s where I got my biggest advertorial clients back in the day).

The other is cold outreach to promising brands with a ready-made advertorial.

(I suggest doing both of these methods in parallel during the cohort, for the quickest and best results.)

I will help you filter out who to approach, the messages to send them, the offers to make them. But you still have to do the work, as laid out in 1PAA.

#3. We get started next week, May June 1st, and we keep going until you get to $10k

The cohort will be organized as a month-long Skool group where I can answer questions and give feedback on copy and client-getting efforts.

1 month is plenty of time to pick/get a client, write an advertorial for them, and deliver it. (If you’re feeling very proactive, it’s enough to write and deliver 5 or 10 advertorials.)

After the month is done, I’ll keep giving you ongoing support and feedback over email (for any questions you might have) or Google Docs (for advertorial critiques).

Again, my promise is to keep working with you until you make $10k from advertorial work.

That’s it.

If you’re interested, reply to this email. Again, we start tomorrow, JUNE 1st.

Hundreds of course buyers… one implementer

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In reply to my email yesterday, the original Crazy Email Lady, Liza Schermann, writes:

“Ha! This offer sounds eerily similar to what Sean Ferres teaches in his AI Ads Lab. I wonder if this guy came through that program.”

The context is that yesterday I wrote about a guy who is getting clients for his ad copywriting services by running ads on FB. The offer he’s promoting via his ads is, “I’ll beat your best ad or it’s free.”

Liza’s message got me curious that maybe there are dozens, hundreds, thousands of people all running eerily similar offers, all coming out of this AI Ads Lab?

Facebook ad library is very unfriendly to searching. But after about 10 minutes of poking around with various terms like “beat your best ad” and “or you don’t pay,” I found exactly… two advertisers making anything like the offer I told you about.

The first is the guy I wrote about yesterday. The second is some agency that’s offering to create scripts for 5 video ads, and in case they don’t get a winner, you pay nothing (in other words, it’s really a different offer).

Strange, right? Really strange.

What I mean is, apparently there’s a guy teaching this strategy for getting clients for writing ad copy.

Also, the strategy clearly works (as I wrote yesterday, the dude who’s running these ads has had close to 70 takers in the past ~6 months).

And yet, there is exactly ONE guy (well, at least that I could find) who is executing this strategy.

What about all those other people who went through the AI Ads Lab course?

I’m sure they have good things to say about the course. I’m sure some of them have consumed the material all the way through. I’m sure a few have even gotten results, maybe with some other client-getting strategies. Still, I would bet my left lung, kidney, or testicle that the vast majority never even consumed the material, much less implemented it, or pursued it consistently enough to see results.

The fact is, ideas have zero value unless you put them to use in some way.

I’m telling you this because I’m currently promoting an implementation cohort that’s using the 1-Person Advertorial Agency course as a blueprint.

I’ve heard lots of good things about 1PAA over the past few days. People say it’s a great course. Some have gone through it all the way. Some have even put it into action, at least partly. But the majority haven’t pursued it enough to write a single advertorial, much less to get a paying client.

That’s where my cohort comes in.

The cohort is not free. In fact, it’s expensive.

We will be following 1PAA, both for advertorial-writing and client-getting.

If you join me, you get my feedback and input, both on advertorial-writing and client-getting.

The immediate goal is to get you to complete an advertorial, and get a client who will run it.

The long-term goal is to get you to make $10k from advertorial work. My offer is I’ll keep working with you until you get there.

We start next week. In case you’re interested, reply now.

When breakthroughs fail

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If, like me, you’re into pop psychology, you’ve probably heard the following (ahem) fascinating, dramatic, and yet true story:

A UFO cult was expecting a UFO to land in Chicago on Dec 21 1954, and whisk away the believers before a huge tidal wave wiped out the face of the Earth.

December 21 came and went. No UFO came. No tidal wave came either.

The UFO cult was headed by a woman named Dorothy Martin. She was in contact with the aliens via automatic writing (and sometimes over the phone).

In the hours after the supposed UFO arrival failed to materialize, Martin got the message that the aliens had decided to spare the Earth because of the good work of the UFO cult in spreading the word.

That’s the dramatic part. Here’s the fascinating part:

The UFO cult, which until then had been very secretive, very hostile to publicity, very closed to outsiders, suddenly went on a PR blitz, announcing to the world the good news. It was no longer enough for the cultists to be in direct contact with powerful aliens who had decided to spare the Earth from destruction — everybody else had to know about it too.

I’ve written about this before in my newsletter. I got the story from Robert Cialdini’s book Influence, in the chapter on social proof. Cialdini in turn got the story from the book When Prophecy Fails, a classic of pop psychology, which was written by the researchers who infiltrated the UFO cult in order to study it.

Only one problem:

I was wrong. Cialdini was wrong. I mean, we were wrong to report this as a fascinating, dramatic, yet true story.

Today, with recently dug up reports and research, it appears that the original research was tainted, exaggerated, or even made up. As many as half the cult members were actually researchers who infiltrated the cult. One of the infiltrating researchers became a cult leader, and told people to say and do things that would look good in the book. Several of the legit cult members changed their tune and walked after the UFO failed to show, completely negating the claims of “cognitive dissonance,” a term this book introduced.

Over the past few years, it has seemed like all the dramatic, memorable social science stories were invented:

* The marshmallow test, in which kids who could delay marshmallow gratification did dramatically better later in life. (The result doesn’t hold up when you control for some obvious other variables.)

* The Harvard “power poses” research, where standing like Superman — head high, arms akimbo, legs apart — raises your testosterone and lowers your cortisol. (Sloppy data collection and wishful statistics.)

* The Stanford prison experiment, where ordinary people suddenly turned into monsters when put into positions of power. (The “guards” were apparently told what part to play.)

So what’s left? What do we have when all the good stories are gone?

What’s left is a mountain of boring, incremental progress, unintelligible and uninteresting to anybody except the experts in the field, which grows decade by decade, century by century.

Harumph. If you didn’t like that, I’m afraid you’re gonna hate this:

I’ve been listening to a bunch of big-time, behind-the-scenes marketers who do not primarily make their money by teaching or by via their personal brands. (These interviews are part of bonus #5 in my recent Tour de Commandments bonus bundle.)

One thing I’ve noticed these behind-the-scenes, big-time marketers say is some version of:

“There’s really no secret to the success of this funnel/offer/business. It’s just been a bunch of small and incremental improvements and fixes over time, which added up.”

It’s instinctive for all of us to search for the dramatic, memorable breakthrough that upends our entire understanding of how things work. It’s a good story. Our brains like it. It sticks in the memory and it invites us to share it with others.

The real story though is about smaller, less dramatic, even boring improvements that accumulate.

I’ll leave you today with that idea, and by pointing you to my Most Valuable Email training.

The Most Valuable Email trick, which I teach in this training, started out as a way of making my emails more fun to readers and myself.

It’s since become the guiding philosophy of this newsletter, and it’s become a transformative practice that has allowed me to accumulate hundreds of small improvements in the way I write, in the way I create offers, in the way I position myself.

Over time, it’s added up.

If you too have a personal brand online, and if you want to rack up your marketing and persuasion wizard points, slowly but surely, over time, to levels that you cannot even imagine now:

https://bejakovic.com/mve/

Tonight: Manna for Marketers live gameshow

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Tonight at 8pm CET/2pm EST/11am PST, I’ll step in front of the camera, with my best Alex Trebek mustache and grey suit, to host the first and last Manna for Marekters gameshow.

“Manna for Marketers” is a live implementation workshop for the influence ideas from the 10 Commandments book.

I’ll show you how I’ve consciously applied the “10 commandments of Con Men etc.” in my biz, in expectation of this workshop.

Plus, I’ll offer my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).

And, because listening to me rattle on for a long time is not fun for anybody, I’ll run “Manna for Marketers” like a gameshow.

The whole thing will be structured like Jeopardy (hat tip to reader René Kerkdyk for this idea), with quiz questions, answers, a final winner, and a big prize for the winner.

If you took me up on my Tour de Commandments offer last week, I sent you a link already for today’s Manna for Marketers call.

Yes, there will be a recording in case you can’t make it, which I will put into the already-existing bonus area. But considering the live gameshow aspect, and the big prize for the winner, I hope to see you there live in a few hours.

And if you didn’t take me on the Tour de Commandments offer, you can still join Manna for Marketers.

It’s an Obvious Adams thing, but if a promo did well because of the bonuses (and there’s no denying that Tour de Commandments was a success because of the bonuses), then it makes sense to get more use out of that.

And why wait?

That’s why today you can get an get an entry ticket (and the subsequent recording) for the Manna for Marketers gameshow, plus all other exciting bonuses I offered last week, for $97. Here’s all I’m including:

1. “Manna for Marketers” live gameshow and implementation call

2. “3 lessons after $18,487 spent on running Amazon book ads”

3. “40 Pages to Authority: A $1k article series”

4. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”

5. “The best direct marketing book of the past 15 years”

6. “The best course on selling via email I have personally found”

7. Influence Riddles Vol. 1

If you wanna take me up on this offer, here’s where to go:

https://desertkite.thrivecart.com/manna-for-marketers/

P.S. If you do take me up on this offer today, pay attention to the thank you page. It will have the Zoom link for tonight’s gameshow.

10 things that are working for me now

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#1. Pre-auction polls

I wrote up an email for a list owner (and potential auction partner) to test interest for an offer he thought of auctioning off.

The poll went out, and there wasn’t enough interest to run the auction. But the list owner got a bunch of coaching clients simply by following up with the people who did express interest.

The whole point of an auction is to get leads. But you might not even need an auction.

#2. The Most Valuable Offer

I had 9 people sign up. 5 actually put on their own Most Valuable Offer. Based on what I’ve heard from so far, everybody made sales and got leads for future offers. I will be running this offer regularly in the future.

#3. DFY newsletter service

I offered this a couple weeks ago. I got a grand total of two people raising their hands. One was not a fit. The other was, and we agreed to work together. This DFY newsletter service is also something I will be advertising regularly in the future.

#4. Asking myself, “What’s working for me now?”

In fact, that’s why I’m writing this email today.

And also asking, “What’s worked for me recently?” I asked myself that a couple weeks ago and I identified two offers over the past 6 months that worked dramatically better than everything else (the 1-Person Advertorial Agency promo and my “I endorse YOU” auctino). What’s next is to figure out how to deliver more of the same outcome, in new ways, or to new people.

#5. Daily emails

Not new, but worked for me before, and working for me still.

For example, I wrote recently about the value of having two tracks, a client and a student track. I ended up convincing myself with what I wrote in that email.

That led me to relaunch the DFY newsletter service. Soon will lead me to start offering more client work of a different kind (if you’re feeling like a detective, it’s something I mentioned above).

#6. Making a coaching offer that consists of a down payment to get started, and the rest conditional on success

I’m working with a few people on this arrangement right now. It makes selling easier. It makes delivery easier. It makes me more motivated. It makes coaching clients more motivated. It allows me to charge more than I might otherwise. I’m waiting to find out what the downsides, if any, might be.

#7. Making lists of 10 ideas, like this

My first idea is almost never the best one. And usually, idea 7 or 8 is something I never would have thought of but is surprisingly valuable. This is not something new I’m doing. I’ve been at it for years. But like daily emails, it has been working for me for years, and continues to work.

#8. My Monetization Mastermind group as a way to open doors

It’s a reason why to get introduced to people. A reason to get on a call. A reason to find more good people to get introduced to.

#9. Getting on calls with people

I’ve found it’s the fastest and most indepth way to communicate, at least if you work from home like me. You can get info out of people you could never get over email alone.

Whenever I talk to people, they always make some side comment that ends up changing how I think about a crucial issue. (Such as points 3 and 5 above, which were the direct result of getting on a call with somebody inside my Monetization Mastermind group).

#10. Weekly work budget

I wrote about this last week, but in a nutshell, it’s a total amount of time I allow myself to work each week. It’s forcing me to prioritize and focus. I’m getting more done in less time.

At this point, I could promote something, like my Daily Email Habit service.

But I’d rather know what’s working for you now. If you’re game, hit reply, and let me know.

My new experiment: weekly work budget

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As a new experiment, I’ve set myself a “weekly work budget.”

It’s the opposite of the workweek, which mandates how much time you MUST work.

The weekly work budget mandates the amount of time each week I’m ALLOWED to work.

If I work more one day, I have to take it out of another day.

The total time I work by the end of the week has to be less than the time I’ve set for myself (currently 24 hours).

I’ve set myself a weekly work budget because I tend to waste a lot of time supposedly working but actually just checking email and Skool… switching between projects (why not? I’ve got ALL THE TIME IN THE WORLD to do everything!)… and not prioritizing what actually matters.

So far it’s working brilliant. I’m only wondering why it’s taken me 12 years of working by myself to hit upon this.

I’m telling you this in case you also work for yourself, and in case you spend more time working than you like, and getting less done than you like.

If so, a weekly work budget might be worth trying.

I’m also telling you this because I’ve already spent a bunch of time working today. I’ve had a couple calls — one with a possible auction partner, and a second with a prospect — now turned client, the first I’ve had in years — who replied to my “DFY newsletter service” offer a few days ago.

Those two calls, plus some other work I’ve done today, mean I haven’t had time to prepare any more bonuses for my ongoing Tour de Commandments event. And who knows, with my weekly work budget quickly draining out, I might not have time to prepare any more by the end of this week either.

Will that kill this Tour de Commandments deal for you? I don’t know. Maybe the following list of bonuses will be enough to entice you.

The deadline for this event is this Sunday, May 17, at 12 midnight PST. If you act before then (instructions below) you get the following bonuses:

#1. “Manna for Marketers” live workshop and implementation call

Happening next Wednesday at 8pm CET/2pm EST/11am PST. I will cover how I’ve consciously applied these 10 Commandments of Con Men etc. in my biz. I’ll also offer you my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).

#2. “3 lessons after $18,487 spent on running Amazon book ads”

Over the past 7 years, I’ve spent $18,487 on Amazon book ads. The majority of those ads have been for my two “10 Commandments of SOMETHING” books. I’ve put together a report on the 3 main lessons learned after 7 years, thousands of copies sold, and $18k+ in ad spend.

#3. “40 Pages to Authority: A $1k article series”

Back in 2023, the the Professional Writers Alliance paid me $1,000 to write a 4-part article series about my experiences writing, promoting, and profiting from a 40-page book (my first 10 Commandments book).

PWA made these articles available to their paying members only. But you can get them as a free bonus for taking me up on my Tour De Commandments offer.

#4. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”

This report outlines a hack, which involves the push of a button — literally, that’s all there is to it — and which made me an extra ~$1.5k per month in Amazon royalties. I used this hack once, over the span of a few months, or rather a few weeks. I made money with it. And I never used it again.

I’m not saying anybody else should use this hack. I’m not saying anybody else should NOT use it either.

All I’m willing to do is to tell you what this hack is, why I’m no longer using it myself, and how you can try it out yourself, if you so choose, to make easy money off Amazon.

#5. “The best direct marketing book of the past 15 years”

That’s according to me, somebody who has read and reread all the great direct marketing books, and some of the not-so-great, and who has made millions in sales via the ideas I’ve learned in those books.

Odds are excellent you have not read this book or even heard of it. But I will tell you what it is so you can grab it on Amazon, and I’ll even give you $15 in Bejako Bux so you can get it effectively FREE.

#6. “The best course on selling via email I have personally found”

The information in this course has influenced a ton of people online, indirectly. Yet I never hear anybody talking about this course directly, or implementing the complete system inside, rather than just one fraction.

(I have been going through this course and implementing it myself and helping my coaching students implement it.)

If you like, you can be among a select elite of people who both know about this course and who profit from it. Because, if you take me up on my Tour de Commandments offer, I will tell you where to find this best course on selling via email, for FREE, and completely legally.

If you want to take me up on this Tour de Commandments offer, here’s what to do:

1. Grab five paperback copies of the 10 Commandments book (or four, if you’ve already got a paperback and can dig up that receipt as proof)

2. Forward me your receipt (or receipts, if you already got one) from Amazon

3. I’ll get you in for the Manna for Marketers workshop, and get you access to the above bonuses, as well as others I release in the coming days.

Again, the deadline for this event is this Sunday, May 17, at 12 midnight PST.

If you’re in, here’s where to take me up on this offer:

https://bejakovic.com/new10commandments

The best direct marketing book of the past 15 years

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Do you like books?

Do you like marketing books?

Do you like valuable marketing books that can legitimately make you millions of dollars, if you only consistently apply what they tell you to do?

If so, I got something for you.

This whole year I’ve been reading and rereading a book, without telling anyone anywhere what it is. It’s the first time I’ve come across an information resource that is so valuable that I wanted to keep it and hoard it for myself, like a miserly dragon.

This book is:

1. Published relatively recently.

2. Almost unknown. I haven’t heard anybody else talking about it, and as per Amazon, it’s not selling.

3. Written by a direct marketing legend who has little personal charisma and either little skill or little interest in building up a big personal brand. (How is he still a legend then? That’s something I will only tease for now.)

4. The most valuable and useful and impactful book about direct marketing in the past 15 years, going back to Mark Ford and John Forde’s Great Leads, which was published back in 2011. That’s according to me, somebody who has read and reread all the great direct marketing books, and some of the not-so-great, and who has made millions in sales via the ideas I’ve learned in those books.

Now here’s my deal for you:

I’m currently running my Tour de Commandments event. I’m using it to mark one year since I published my 10 Commandments of Con Men etc. book.

The deal is that if you buy 5 copies of my book (or 4, in case already have a copy), I’ll give you a buncha bonuses.

My new bonus for today is that I’ll give you (well, kinda) this best direct marketing book of the past 15 years.

This book sells on Amazon right now for $15 for the paperback.

The thing is, I have no interest in going on Amazon and actually filling out your shipping details and ordering this book this book on your behalf and shipping it to your door. I’ve done that before, and it’s frankly too much work for the small offer I am making right now as part of this Tour de Commandments event.

But I also know the value of getting something for FREE.

So my deal is:

Take me up on my Tour de Commandments offer.

I will tell you the name of this book, and I will give you $15 in Bejako Bux to offset the price if you wanna buy it. You can use this $15 in Bejako Bux towards any of my courses or coaching (or anything I sell directly on my site).

(If by some minuscule chance you already own this direct marketing book, you still get to keep the $15 in Bejako Bux.)

Plus, I’ll also tell you a second resource, by the same uncharismatic direct marketing legend, equally as obscure and unknown, which I have been bingeing on for weeks now. It’s got so many valuable marketing ideas that it could legitimately be packaged up as a $30k/year mastermind. But it’s available for free, if you only know where to look, and that’s what I’ll tell you.

Plus plus, there are the other Tour de Commandments bonuses I have promised so far:

#1. “Manna for Marketers” live workshop and implementation call

Happening next Wednesday at 8pm CET/2pm EST/11am PST. I will cover I’ve consciously applied these 10 Commandments of Con Men etc. in my biz. I’ll also offer you my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).

#2. “3 lessons after $18,487 spent on running Amazon book ads”

Over the past 7 years, I’ve spent $18,487 on Amazon book ads. The majority of those ads have been for my two “10 Commandments of SOMETHING” books. I’ve put together a report on the 3 main lessons learned after 7 years, thousands of copies sold, and $18k+ in ad spend.

#3. “40 Pages to Authority: A $1k article series”

Back in 2023, the the Professional Writers Alliance paid me $1,000 to write a 4-part article series about my experiences writing, promoting, and profiting from a 40-page book (my first 10 Commandments book).

PWA made these articles available to their paying members only. But you can get them as a free bonus for taking me up on my Tour De Commandments offer.

#4. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”

This report outlines a hack, which involves the push of a button — literally, that’s all there is to it — and which made me an extra ~$1.5k per month in Amazon royalties. I used this hack once, over the span of a few months, or rather a few weeks. I made money with it. And I never used it again.

I’m not saying anybody else should use this hack. I’m not saying anybody else should NOT use it either.

All I’m willing to do is to tell you what this hack is, why I’m no longer using it myself, and how you can try it out yourself, if you so choose, to make easy money off Amazon.

If you want to take me up on this Tour de Commandments offer, here’s what to do:

1. Grab five paperback copies of the 10 Commandments book (or four, if you’ve already got a paperback and can dig up that receipt as proof)

2. Forward me your receipt (or receipts, if you already got one) from Amazon

3. I’ll get you in for the Manna for Marketers workshop, and get you access to the above bonuses, as well others I release in the coming days.

If you’re in, here’s where to take me up on this offer:

https://bejakovic.com/new10commandments

I’ll take Problems Of Influence for $500, Alex

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Tomorrow, I will kick off of my Tour De Commandments event. Its purpose:

To commemorate the 1-year anniversary of the publication of my “10 Commandments of Con Men etc.” book, and tease you with some exciting, mysterious, life-changing bonuses connected to this book.

I already have several bonuses ready to be handed out. I also wanted to get my audience’s input for extra bonuses I could offer. I asked for this input inside my Daily Email House community. House member René Kerkdyk wrote:

===

Bejakopardy – the ultimate gameshow about how to apply the Commandment in various situations like B2B, B2C, high-ticket, low-ticket, to a list, to a cold audience, etc. You describe the situation, we answer, you demolish our answers, we learn something. Best contestant wins a shout-out to your list.

===

There are two separate ideas in here:

One is gamification, which I will definitely do as part of another bonus I am already planning.

The other is influence in “various situations like B2B, B2C, high-ticket, low-ticket, to a list, to a cold audience, etc.”

Maybe can help me with making a list of those various situations. Let’s see:

Are you trying to persuade somebody? Influence somebody? Are you trying to close a sale? A low-ticket sale? A high-ticket sale? A bedroom sale?

Are you you trying to make a good first impression? To get people to open up and share information with you? Are you trying to overcome skepticism, or objections, or even hostility?

Most important of all, are you stuck for a solution, for a way forward? Have the things you have tried so far failed you? Are you, in short, experiencing a problem of influence?

If so, write in and let me know.

If I think I can help you by applying one of my 10 Commandments to your situation, I’ll go over how I would do that in a bonus I will offer as part of my Tour De Commandments.

I can keep your name anonymous if you like, or if you prefer, I can keep your name in it and give you bit of exposure.

And if do end up giving my take on your problem of influence as part of my Tour De Commandments, I will share my proposed solution to your problem with you, whether you end up taking me up on my offer, which will kick off tomorrow, May 11. Thanks in advance.

PSA: I failed, and nobody noticed

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A few days ago, I ran a poll inside my Daily Email House community that went… nowhere.

A member, Neil Sutton, had suggested creating little 3-4 person accountability groups. I somehow called them “pods” and ran a poll to see if people would want to participate. The results, from a group of 480 members:

6 people voted “Yes! I love the idea, please make it happen!”

2 people voted “No! Other people are just barnacles slowing down the gleaming ship that is my life”

7 people voted “Ew? I mean, maybe? It would depend on who exactly I’m matched with in my pod”

I’d call that a fail, and I blame the “pods” naming misstep. Some more failures i’ve had in the past couple weeks:

– Psych Psundays. I introduced this series of Sunday emails, ran it for 3 weeks, ran out of ideas and apparently reader interest, called it quits

– Vitriol Wednesday. Based on another Daily Email House member suggestion. Designated a day to pile on hate on a guru in the industry. Lukewarm hate at best. Called it a fail that I won’t repeat.

– Auction for Svet Dimitrov. I had the idea for copy chief Svet Dimitrov to run an auction to help people get copywriting clients. Svet floated the idea to his list and I floated it to mine. Again, lukewarm interest. Call it a fail (though Svet did get a number of coaching clients out of the exercise nonetheless)

– Auction for Copy Riddles resell rights. I floated the idea to my list and inside Monetization Nastermind, another Skool group I run. Again, not enough interest to run an auction. Fail.

Did you notice any or all of these failures? If you did noticed, did you remember any of them until now that I brought them up? And if you did, did you gloat and cackle at at any of these failures of mine?

I doubt it.

In my experience, nobody notices your failures, and if they do notice, nobody remembers.

And yet, I can tell you that each time I start a new project, particularly one that will be out in the open like a poll or a launch or an auction, each time the thought comes to me:

“What if it’s a big old failure? And what if a bunch of people see me fail?”

In other words, all I’ve really developed, in place of a thick skin, is a moderate ability to act in spite of feeling stressed about what will happen if I fail.

The feeling has never really gone away.

And that’s important to remember.

If you’re waiting to stop feeling nervous in order to act, odds are you will never act.

On the other hand, if you act, and if it produces a success, you’re almost sure to be filled with excitment and even confidence.

And if you act, and it produces a failure, the feeling will be much less stressful than the expectation of that failure… plus, like I said, few people will noticed and nobody will remember.

And while I’m on the topic of public service announcements, a reminder that the kickoff of my tour de commandments event is happening in 4 days

To celebrate the 1-year anniversary of this book, and possibly, my 100th review, I will be kicking off a Tour de Commandments event on May 11th.

I’ll have more details about this exciting, unique, spectacular, historic, one-time, never-to-be repeated event over the next few days, as the countdown to the start gets closer and closer to zero.

Meanwhile, if you haven’t yet gotten your copy of my 10 Commandments book, your copy is waiting for you here:

https://bejakovic.com/new10commandments

Daily Money Vitamin

by

A-list copywriter Gary Bencivenga once prescribed an “Ad-A-Day Vitamin”:

Every day, no matter what, read a great ad.

Gary said this was a recipe to get 1% better every week.

Which is nice except it doesn’t work. Because reading alone won’t make you better, or cause any kind of a lasting change in you or your life.

(I speak here from personal experience, as a person who has read things in the past, often with great interest.)

Instead, I have something different for you.

Something that creates lasting change, not only in you but in your life, business, and bank account.

It’s the Daily Money Vitamin:

Every day, no matter what, implement one great idea.

Put the idea into action, Apply it. Don’t just read about it, don’t just nod at it, don’t just savor it like a connoisseur.

Instead, think about what the idea is telling you to do, and then do that.

Within a week you will be 1% richer. Within a year, you’ll be 67.8% richer. Within two years, you will be 2.81 times richer. After that, it really begins to compound.

Excellent. Except where do you find great ideas to implement?

Ultimately, great ideas are everywhere. In conversations with people you trust… in old books… in expensive courses… in free email newsletters like this one (ahem, I shared one with you just a few lines above, the Daily Email Vitamin).

If you start keeping track of great ideas like this today, within a year, you’re likely to have hundreds of them.

I myself have been keeping such an archive for years. At last count, it was 937 great ideas long. Here’s a very small sample:

* “To build fascination and rapport, keep asking deeper, more enthusiastic questions” (from James Altucher via his podcast)

* “Use the same link text as the subject line to get clicks” (something Ian Stanley said somewhere)

* “Trialibility is the no. 1 factor affecting adoption of an innovation” (from Jonah Berger’s Catalyst)

I once created a collection of all these great ideas which I called The Shangri La Library Of Rare And Priceless Ideas.

If you want to stock your own library of great ideas, and if you want to taking your Daily Money Vitamin today rather than never, then I’ll make you a deal.

For the next 24 hours, until tomorrow, Tuesday Apr 28 2026, at 8:31pm CET, you can get your little claws on The Shangri La Library Of Rare And Priceless Ideas, for free, if you get my Most Valuable Email program.

For more information on Most Valuable Email before the day runs out:

https://bejakovic.com/mve/