Personal Change

Transformative power of catastrophic thinking

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These days, I’m reading a 50-year-old book called How I Found Freedom in an Unfree World, by a libertarian guy named Harry Browne.

In spite of Browne’s absolute trust in markets and the infallible human ability to rationally choose what we most want, the book gives a bunch of good and practical advice on how to live life more happily. Here’s one bit:

“If your lover is going to spend an evening with someone else, imagine the situation you’re afraid will happen. Imagine the worst. Picture them talking, laughing, kissing, making love – whatever it is you fear will happen. Keep doing it over and over again until it no longer affects you emotionally.”

I haven’t tried this with a wayward lover, but I have tried it when I was thinking to quit my office job, back in 2014, to start writing online.

On the one hand, I never wanted an office job. I didn’t particularly enjoy the one I had, even though it was as good as I could ever hope for. I wanted to control my own time and be productive rather than simply filling a seat.

But what if I quit my job to write online, and it didn’t work out? I would be leaving behind this sure thing for something unknown and unlikely to succeed… but I also didn’t want to stay at my job… but I also couldn’t commit to quitting… but the current job was unsupportable…. but the alternative could be even unsupportable!

I had read Tim Ferriss’s 440-Hour Workweek some time earlier, and Tim advocated pretty much the same thing that Browne suggests above — imagining the worst case scenario in detail, when faced with an uncertain and out-of-control life situation.

So I did what Tim Ferriss advocates for business, and what Harry Browne advocates for cheating, and I imagined the worst.

In my case, the worst meant I’d quit my job… try to make it online… fail… eventually burn through all my savings… have no money to even support myself while I looked for a job… have to move back to Croatia to live in my dad’s spare apartment… and look for a job there, without pressure.

When I faced up to the “worse than unsupportable” worst outcome, my anxiety and indecision vanished. Honestly, the worst really wasn’t that bad. And I could see now there was a fair chance it wouldn’t happen. I quit my job soon after, and I’ve been jobless ever since.

So that’s my bit of advice for you.

Here’s another bit of advice:

If you would like to take advantage of the above psychology to influence people — not by scaring them, but by getting them excited and encouraging them — then go ye and get my Copy Riddles program.

Because the same psychology that makes the unexamined “worst outcome” so scary also makes the unexamined “secret” or “blind opportunity” so exciting and tempting.

In both cases, we are standing outside the temple, with only a childish sense of all the wonders and terrors that must be hidden inside.

Copy Riddles guides you and imprints on you all the fine and delicate ways that A-list copywriters have discovered to play with this bit of human psychology. Owning these skills will be the most valuable skill, or thereabouts, you possess if you too write online.

For more info on Copy Riddles:

https://bejakovic.com/cr

My “chicken sexer” argument for why you should pay me

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If you teach anything worthwhile, here’s my 4-part “chicken sexer” argument to persuade people to pay you for what you teach:

#1. In the poultry industry, there is a profession known as a “chicken sexer.”

A chicken sexer’s job it is to classify newly hatched chicks as either male or female. A chicken sexer will typically classify 1,000 chicks per hour, in only half a second per chick.

#2. An expert chicken sexer is accurate 98% of the time.

#3. A naive chicken sexer is no better than random.

4. There is a “critical cloacal structure” on a newly hatched chick that is slightly different in males and female (“convex vs. concave or flat”).

This structure is tiny (the whole chick is tiny), and odds are that most people would never notice the difference even after repeat viewings of male and female chicks.

But after having just this one distinction pointed out, a novice chicken sexer’s accuracy will rise from “no better than random” to a level comparable to that of experts.

I’ve been reading William James’s Principles of Psychology. Says James:

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Men have no eyes but for those aspects of things which they have already been taught to discern. Any one of us can notice a phenomenon after it has once been pointed out, which not one in ten thousand could ever have discovered for himself. The only things we commonly see are those which we expect to see and the only things which we expect to see are those which have been labelled for us, and the labels stamped into our mind.

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So if you teach people anything worthwhile, that is your argument to get people to pay you for what you teach.

The fact is, people might go out and try to do what you teach on their own.

The fact is, they will most probably fail to see the “convex or concave critical cloacal structure” that spells the difference between success and failure.

They might spot it with repeated tries, or they might not. Because like James says, “not one in ten thousand could ever have discovered it for himself.” But you have discovered it — however that happened — and you’re willing to share it, for a modest investment, of say, $97.

Which brings me to my Most Valuable Offer training, happening live this Wednesday, just two days from now.

The basic idea of a Most Valuable Offer is:

1. Pick a topic for a live paid training, and announce a date to your list when you will hold the training

2. Promote this offer to your list over the course of a few days and a few emails

3. Hold the live training when the date comes

Simple enough. But several “critical cloacal structures” about which topic to choose, about how to sell, about what to deliver and what not to deliver, can make the difference between a successful Most Valuable Offer and a Most Valuable Offer that lays an egg.

I’ve discovered these “critical cloacal structures” because of an enormous amount of Most Valuable sexing education and experience. I’ve paid for and attended live trainings by other course sellers… I’ve bought and studies courses on teaching and info product design… I’ve studied influence, copywriting, and email marketing… I’ve run a dozen or more Most Valuable Offers myself… plus I’ve coached a bunch of coaching clients to run their own successful Most Valuable Offers.

If you want to learn the most important distinctions when it comes to running a successful Most Valuable Offer, I will cover those on Wednesday’s training.

The Most Valuable training happens at 8pm CET/2pm EST/11am PST, this Wednesday, September 2.

Yes, there will be a recording if you cannot make it live. But you’re sure to get more out of it if you can join me on the actual call.

Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.

If you’d like to sign up and learn how I run Most Valuable Offers that won’t lay an egg, and how you can too:

https://checkout.bejakovic.com/most-valuable-offer

How to get your audience to engage after years of passive lurking

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In this email, I will tell you how to get your audience to engage after years of passive lurking. Or rather, I will tell you how modern Renaissance man Tom Grundy done it.

Tom, as you might know if you are a careful reader of my emails, is a high-powered London banker.

Tom is also the father of someone I only know as “Baby Grundy” (now “Toddler Grundy”)… a half-marathon runner… a semi-professional poker shark… a competitive chess player… a card magician… an avid book collector… and the author of a great daily email newsletter, on topics of self development and happiness and career satisfaction.

Earlier this year, Tom took part in a Most Valuable Offer cohort I ran, where I offered to help list owners plan, sell, and run a paid live workshop to their list. After it was all said and done, Tom wrote me to report on the results:

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I ran Reclaim Your Evening last night. I had eleven people buy the offer so $1k in total which I’m counting as a big win. Every email I sent made at least one sale, which was very cool, and I also had people buying who’d been on my list a couple of weeks and others who’d been on my list a couple of years (and this was the first time they’d interacted with me/bought something from me) so also very cool. So thank you!

 

One thing I realised was that I probably needed the accountability more than I thought I did ☺️

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Like I wrote last week, you can write the engagingest, fascinatingest content in the world, and it still won’t matter much, not unless you have an exciting offer to lead into.

Tom’s case study above is proof for that.

Tom writes great daily emails. Has been for years.

For a long time, Tom was promoting a “waiting list for his coaching program” at the end of his emails. That’s better than nothing, but it was not reason enough for folks on his list to actually take any action.

But one exciting and relevant Most Valuable Offer later, and Tom had 11 sales, new buyers, and engagement from people who have been on his list for years, but who never interacted or bought anything from him before.

Since running his Most Valuable Offer, Tom has launched a group coaching program as well as a 1-1 coaching.

I don’t know if these are directly tied to the Most Valuable Offer he ran and to the leads/buyers he got from that. But to my mind, there’s little doubt that the momentum of a successful Most Valuable Offer can be motivating and can juice you into activity and open up opportunities that were completely unimaginable just weeks before.

This coming Wednesday, September 2, I will hold a live paid workshop, a Most Valuable Offer of my own, about how to plan, sell, and host Most Valuable Offers.

In his message above, Tom mentions accountability, which was part of the Most Valuable Offer cohort I ran in April.

If you like, at the end of Wednesday’s training, I will give you an opportunity to get my direct support and help and accountability for running your own Most Valuable Offer, if you want ’em.

Whether or not you take me up on that, I will give you the essence of what I have learned so far about running successful and client-pleasing Most Valuable Offers, based on my own experiences and my work with coaching clients.

Wednesday’s training happens at 8pm CET/2pm EST/11am PST, and again, the date is September 2.

Yes, there will be a recording if you cannot make it live. But you’re sure to get more out of it if you can join me on the actual call.

Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.

If you’d like to sign up and learn how I run Most Valuable Offers, to engage both my readers and myself, and how you can too:

https://checkout.bejakovic.com/most-valuable-offer/

Don’t write like you talk or write

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I am sitting right now, on a leather couch, on top of a blanket. In front of me is a glass door, through which I can see a green hill on the horizon, a highway with cars and trucks going from left to right, a bridge, and some utility poles.

I am telling you what I can see because I want to activate two neural pathways in your brain.

That first paragraph, with the “green hill” and “blanket,” does something different inside your head than the second paragraph, with its “activate” and “neural pathway.”

I read an interesting article today. You can find it linked below if you are the curious kind. The gist:

In 1953, an English teacher created a list of 2300 essential English words that cover everyday word use, both in speech and writing. The words were intended for teaching students of English as a second language, and cover around 90% of spoken speech and about 80% of written speech.

In 2023, the list was updated. It was expanded (2800 words)… some 1953 words (“butter”) were taken out because they are not common any more… other words that weren’t common in 1953 (“budget”) were put in because they are common now.

The article I read today asked, what changed? What’s different between essential English words in 1953 and 2023?

In short, impersonal and abstract words (“judgment,” “concept”) became more common. On the other hand, concrete and immediate words (“towel,” “wrist”), which stand for things that can be seen, heard, smelled, eaten, worn, smelled, touched, or felt in your body, have become less common.

So what? As the article says:

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This shift matters because abstract and concrete words are processed by our brains in different ways. When you read “axe,” your brain doesn’t just decode letters, it reaches for something: an image, a weight, or a gesture. The word activates both a verbal label and a sensory trace. Psychologists call this dual coding: Concrete words travel through two channels, verbal and sensory; abstract words travel through one. Two channels mean two retrieval pathways, which is why concrete words are “stickier,” easier to hold in a line of thought and faster to recall. Abstract words, on the other hand, are purely verbal, and have to be understood through language alone.

To put it another way: Concrete words are easier for us to process because they are bundled with a web of associations, tactile experiences, and memories that anchor their meaning.

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So don’t write how people talk or write, today, in 2026. Instead, write like they talked and wrote back in 1953, or better yet, in 1853, with more images and concrete verbs and nouns that people can feel or see or touch.

Do this and your words will affect readers more dramatically.

Actually, scratch that. “Affect” and “dramatically” are both new fluff from the 2023 list.

What I meant to say was, your words will amuse, annoy, disgust, needle, offend, puzzle, shame, and tempt readers more. (All those are 1953 verbs that didn’t make it into the expanded 2023 list.)

If you’re curious about the article I read, and the towels and wrists we’ve lost, and the concepts and judgments we’ve gained:

https://pudding.cool/2026/07/essential-words/

Last call: Save yourself 20+ hours of copywriting work a week

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“An uneasy, necessitous, busy, rich man seems to me more miserable than he that is simply poor.”
– Michel de Montaigne

Consider this my last warning, threat, and statement of opportunity to grab Dawn Apuan’s time-saving offer for copywriters who write for coaches and consultants.

Dawn’s offer is about saving yourself time, and delivering more copy to more clients in less time.

Dawn says her AI gizmo, to which she is selling the blueprints until tonight, has saved her 30-40 hours a week. Other copywriters say Dawn’s system has save them “at least 20 hours per week” and “cut my work time in half.”

Because, as Montaigne says, an uneasy, necessitous, busy copywriter is even more miserable than a copywriter who simply has no clients.

Dawn’s offer can help you stop being uneasy, necessitous, and busy.

This offer ends tonight, I’m presuming at 11:59 PST, since dawn lives around Seattle.

If you want to get this before it disappears, go here for more details before time runs out:

https://bejakovic.com/if-youre-a-copywriter-and-you-write-for-coaches-and-consultants

P.S. I recently recorded a call with Dawn, grilling her about her strategies for becoming the resident copy guru in half a dozen masterminds and communities so she can get clients easily and in bunches. If you buy or have bought Dawn’s time-saving AI offer before the deadline tonight, write me an email and I’ll share the interview with you.

Return of “if you’re a copywriter and you write for coaches and consultants”

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Four days ago, I sent an email with the subject line:

“If you’re a copywriter and you write for coaches and consultants”

In that email, I was promoting a timesaving AI offer by copywriter Dawn Apuan. Dawn has built an AI gizmo that she says has cut 30-40 hours from her workweek, and other copywriters that Dawn has shared her system with say it’s cut their working time in half or saved them 20 hours a week.

I sent that email out as a test. I like Dawn, I know she’s legit, and the offer sounded good to me. Would my list agree?

I checked my affiliate sales dashboard the next day. Zero sales. Oh well.

I have this policy, the “No Spinach” policy.

I no longer try to shove anything down my audience’s throat just because I think it’s good for them. Sure, I’ll test things out. But I’ll only keep promoting something to my list if it’s good for them AND it does something good for me, like make me sales.

And so, since I figured I had made zero sales of Dawn’s offer, I moved on, to shinier and more opportunityish pastures. And then this morning, I got a message from Dawn:

“Hey John! Not sure when your promo wraps but you’ve got 4 sales so far plus bumps and 2 upsells :)”

I checked the affiliate dashboard to see what exactly that means.

$700+ in affiliate commissions so far.

All right, fine. Here I am again, promoting Dawn’s timesaving, spinach-free, AI system for copywriters who write for coaches and consultants.

It was a good offer 4 days ago. It is still a good offer. And it seems that at least some people on my list want it.

Maybe you would want it too? If you are curious, you can find my writeup of this offer below. But fair warning. Thanks to my dawdling and carelessness, the deadline for this offer is nigh, exceedingly nigh.

If you want to get in before this offer disappears, head over here for more details:

https://bejakovic.com/if-youre-a-copywriter-and-you-write-for-coaches-and-consultants

“Double down” secret of a $17M offer owner

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Today, I want to share something with you, because it’s something I wanna both remember and implement.

This something comes from a guy named Robby Blanchard, who is one of those “compulsive winner” types.

Blanchard is super nice, super clean-cut, and from what I can tell, legit and honest.

And yet, in spite of his niceness and cleancutness, within four years of getting started in Internet marketing, Blanchard reached the status of #1 ClickBank affiliate globally, with tens of millions in tracked ClickBank sales.

He then launched a course about how to be a top affiliate, called Commission Hero.

Blanchard sells Commission Hero for $1k, and has had over 17,000 people go through it in six years. If you are as bad at math as I am, that works out to over $17M, from one offer.

Here’s something Blanchard said about that and about his way of working, which really stuck with me:

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Internet marketing, it’s like you launch a product, and it peaks, and then it starts to die down.

What most people will do is they’ll scrap it and go on to build the next product, because it’s fun to build new products, that adrenaline rush.

What I’ve done with Commission Hero, we initially launched it, and it did really well and faded away a little bit.

Instead of me pivoting to a new offer, I said, let me double down on this. Let me make it even better. Let me focus on more student success. Let me rework the webinar with more testimonials.

I’ve constantly done that. I’ve done that for five years now. How can I constantly improve this thing? That’s why I am where I am.

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This comment from Robby Blanchard me think of a call I was on a couple months back with marketer Travis Sago.

I brought up how folks are seeing reduced course sales. Here was Travis’s take:

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Here’s what’s going on in all these course sales and all these marketing things. And it’s good for me. It’s bad for a lot of people. But you have to iterate your angles and your hooks a lot faster now, because things are changing faster.

You can still sell hammers all day long. But you can’t sell hammers to build outhouses any more. Because that’s yesteryear.

So you have to iterate the angles and all those kind of things much much faster now.

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Travis then gave an example of what he means.

His core course (which sells for between $1k and $6k, depending on how it’s packaged up) is called Phoneless Sales Machine. It’s basically how to make high-ticket sales via email and DM. Travis put that out maybe 6 years ago, and since then, a bunch of other people have come out with similar offers.

And yet Travis still sells a bunch of copies of Phoneless Sales Machine, and for a few thousand dollars each, because he’s changing the angle or the hook.

For a while he was showing people how to make sales in communities by running a poll (run a poll and then apply Phoneless Sales Machine). Now his big thing is auctions (run an auction… and apply Phoneless Sales Machine).

It’s almost like coming up with various new front-end offers that feed into the main course sale you want to make.

Each one of those new hooks or “front ends” selects a new segment of the market, and gets them juiced on the outcome, and then the main course makes for a natural or necessary followup or upsell.

To me, the thing that Travis and Robby Blanchard are saying is the same.

Take what’s worked for you, and rather than scrapping it, iterate.

Find new ways to get new people interested, make the product applicable to new uses, improve the sales process and the deliverables. You will be able to sell that same thing you’ve sold before, and you will make your whole business easier, more predictable, and more profitable.

I’m not really in Robby Blanchard’s world. I’m not interested in affiliating for weight loss offers on ClickBank.

But I am in Travis Sago’s world. I am interested in email marketing, and crafting new “front ends” for existing offers, and monetizing audiences. And to my mind, there’s nobody who does it as well, or who teaches it as well, as Travis does.

Travis has a paid community called Royalty Ronin, of which I am a paying member. You can learn from Travis, you can partner with the other members there, you can implement ideas from Travis’s paid trainings (such as Phoneless Sales Machine, and the training on auctions), most of which are available as free bonuses once you’re fully signed up.

Maybe most important, you can watch Travis iterate, and spin up new angles and hooks to sell things that he’s already sold hundreds of times to thousand of people. And yet, he will find effective new ways to sell the same, again, ways that you can model and adapt.

Travis offers a free 7-day trial to Ronin. If you would like to see if it’s a fit for you:

https://bejakovic.com/ronin

P.S. If you sign up for the trial to Ronin and then write a post inside the group to introduce yourself, write me a message and let me know. I have several bonuses with your name on them.

How not to forget what matters and even put it to use

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I’m in Bologna this week, sitting around parks, drinking Aperols, eating mortadella sandwiches.

I know. I know. Bear with in my time of trouble.

In the mornings, before this intense laying about begins, I also do a bit of work, which includes opening my inbox and reading 2-3 of the dozens of emails that have piled up over night.

That’s how yesterday I came across an email by a guy named Henrik Karlsson, who wrote on Substack about “How not to forget what matters.”

I want to share Karlsson’s answer with you today, because it’s kind of what everything is about.

Says Karlsson, reading is not enough to make a change that you want to make in your life.

Neither is making a resolution to do so.

Instead, it takes habitual practice and revisiting and resetting to the direction you want to go in.

But how to do that rather than letting it slip away? That’s where Karlsson introduces an interesting practice that dates back a couple thousand years:

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During the first two centuries of the Roman Empire, there spread a practice known as hypomnēmata, a type of notetaking system, used as a tool for meditation, in which the writer would store quotes from books they had read. Each day, often in the morning, the notetaker would open their notebook and look for a passage relevant to something they were struggling with, and then they would meditate on that—unpacking it, making the idea top of mind, ensuring it was alive in them.

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I never before heard about hypomnēmata, but I wrote it down in my own notetaking system, which I have been keeping for years now, with the exact same goal, of not forgetting what matters.

I’ve since built an entire journaling and notetaking system around it, so I don’t just pile up notes, but actually come back to them, and make some use of them instead of just meditating on them.

This system has served me very well over the years, and has saved me hundreds of hours of time I would have wasted otherwise… made me hundreds of thousands of dollars I wouldn’t have made otherwise… and has simply turned me into a healthier, wealthier, wiser Bejako than I might have been otherwise.

I eventually packed up everything I have learned about notetaking and journaling and getting value out of notes into a course I called Insight Exposed. It’s not a course I sell regularly, but earlier this year, Maliha Mannan of The Side Blogger promoted Insight Exposed to her list. In an email with the subject line, “If you buy only one course this year,” Maliha wrote:

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This is the course (called Insight Exposed) in which John literally lays out the secret behind his creative genius. It’s a course on how his writing brain works.

How does he collect ideas? Which ideas does he think are worth collecting? How does he retrieve those ideas when he is writing? How does he connect multiple, seemingly random, ideas to create something new every time he sits down to write an email? And how does he make them so damn persuasive that even complete strangers are moved to give him their attention… and money?

That’s what the course is about: the persuasive writing brain-map of one of the most persuasive writers I know.

A disclaimer is necessary here… See, it is a dense course… as expected of such a course. And I recommend that you take your time going through it. Take notes, and then go through it again (I myself have gone through it thrice in the last few weeks).

But it’s worth the time and effort because I don’t know of many people who are as effectively convincing with their words as John is, and seeing how his brain works will give you ways to be more effective in your own thinking, idea collecting, and writing.

To be clear… this is NOT a how-to-be-a-good-copywriter course.

This is literally a course on how John cultivates his own ideas and creativity.

And as a fellow writer and email marketer, I will tell you now, I have never gone through a course quite like this one and gotten so much out of it. That includes John’s other courses, and all of John’s courses are pretty effing fantastic already.

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Maliha recommends taking your time with Insight Exposed. I will make one further recommendation, or rather two.

This course won’t do you any good unless you actually put it into practice. Not only collecting notes, but also connecting them, revisiting them, and ideally, turning them into some kind of content of your own. Such as for example, writing your own daily emails.

Which brings me to my Hogwarts of Influence event. It ends tomorrow at 12 midnight PST. It brings together a bunch of my offers at 3 different tiers, designed to turn you into a persuasion wizard of greater and greater power.

At the Dumbledore tier, you can get your hands on Insight Exposed, in all its dense glory, which I don’t normally sell.

At the Dumbledore tier, you can also get two years of Daily Email Habit, which is my service to help you turn your notes and ideas and experiences into emails that make you money and save you time on sales calls and make you smarter and happier as a person.

There’s a lot inside Hogwarts of Influence. That’s my fault.

It’s also why this offer ends tomorrow.

If you want to take advantage of the most generous offer I will make this year, you will have to wade through all the many things I am bundling inside.

For the full info, before the clock runs out:

https://bejakovic.com/core-promise-pwyw/

The opportunity seeker’s way to success

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I’m a bit stressed as I write this. It’s Saturday morning. Tomorrow and Monday I’m going on a mini-vacation. Also on Monday, I have a deadline for the advertorial I promised to deliver to my first client/partner in years.

The advertorial that’s due Monday is, err, 75% of the way done?

I have a bunch of research, a bunch of notes, and a bunch of very rough AI drafts. Still, I’m far from having something I can give to the client. And I have today to finish it.

In moments like this, I ask myself, “Why do I do this to myself?”

And the answer comes, “Because I would never get anything done otherwise.”

I have long had this theory that everybody who succeeds in direct marketing is an opportunity seeker at heart.

Opportunity seeker = somebody who chases bright shiny objects, much like a bee that flits from flower to flower.

I think the business owners and the copywriters and everybody else who somehow makes it in direct marketing are first and foremost opportunity seekers, meaning that they get sucked in by marketing that promises you hot new riches now, even if you have no time or money to invest and cannot count past 5.

I myself am a veteran opportunity seeker.

It started in high school when I responded to a direct response ad in the back of a newspaper, which promised a lucrative and enjoyable new career (forestry service), without any qualifications, presumably even without finishing high school.

I have since spent tens of thousands of dollars buying various stuff that promises to be a hot new opportunity.

You might think I’d know better by now. I don’t know better.

Anyways, here’s my point for you:

If, like me, you are an opportunity seeker, then make it work for you. Take the psychological levers that you know can be pulled to make you act, and pull them yourself.

At the heart of every opportunity pitch are three words:

1. NEW

2. OPPORTUNITY

3. NOW

The NOW is why this opportunity wasn’t available yesterday, and why it won’t be available tomorrow. It’s enforced in opportunity marketing via scarcity and, more typically, urgency.

You can enforce NOW on yourself in the same way, by setting deadlines for yourself, like I did with that advertorial I told you about.

(Of course, for a self-imposed deadline to be meaningful, you need some kind of public accountability, like clients or customers who are expecting stuff to be delivered.)

The OPPORTUNITY part boils down to the idea of SOMETHING FOR NOTHING.

The fact is, we will all have to work in some way until the day we die. Even if you make all the money in the world, you will still have to invest and manage and secure that money.

But nobody wants to hear that. I certainly don’t.

So I embark on projects that promise to be bolt-on opportunities, things I can work on for a bit, get up to speed, and then simply profit from for the rest of my life, without sacrificing anything I’ve already got. Of course, it never really works out that way, but so what? It gets me moving.

And the NEW, of course.

If you’re an opportunity seeker like me, the familiar and old hat becomes invisible to you quickly.

This is where the danger lies, because the familiar and old hat is really what works, while something genuinely new is very likely to fail, or at least to fail when you try to set it up.

The way I deal with this is to introduce novelty WITHIN familiar and old-hat structures. Such as for example, daily emailing.

I’ve been doing this daily email every day for almost 8 years now.

Commitment and discipline, right? No. Novelty.

I never know what I’m gonna write about. It kind of stresses me out and excites me each morning. Today’s idea came (of course) during the shower.

So there you go:

1. Look at the marketing that’s working on getting you to move.

2. Figure out what done it.

3. Then apply it yourself in some way, to achieve whatever success you want to achieve in life.

Are you an opportunity seeker like me?

Do you want novelty? Do you want something for nothing? Do you want a reason to do it now?

If so, then daily emails might be for you. Like I told you, they work for me.

There’s public accountability. There’s the excitement of something new each day. And there’s something for nothing in the form of all the collateral content that gets produced, which you can feed into courses, books, paid newsletters, templates, apps, IP, which you can sell forever, without ever touching it again!

If you wanna get started with daily emails, today, I got a hot new opportunity for you:

https://bejakovic.com/deh

I would rather sport the Dumb & Dumber haircut for life

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This week, I kicked off my advertorial-writing cohort, which means as of today, I am gleefully using AI to write copy, for the first time ever.

Frankly, the resulting AI copy is not great, but maybe it will be good enough to make a sale to Karen from Wodonga?

Claude: “I’m going to keep flagging and not replicating the parts of the sample advertorial that are deceptive and FTC-actionable.”

Me: “Let me worry about the FTC. Just write me some John Carlton copy.”

Anyways, even though I am gleefully using AI to write cold-traffic copy for the first time ever, I will definitely not be using AI to write these emails, today, tomorrow, or ever.

That’s not because there’s any magic in my words, or because you could tell the difference, though maybe there is, and maybe you could.

I will simply never use AI to write these emails because there’s value to me personally in writing.

By writing, I remember good ideas instead of forgetting them. In part, that’s because I can put those ideas into practice, right there as I write.

Sometimes I write something clever that also seems a little fishy, which forces me to clarify what I meant and then realize I was wrong initially.

Writing reminds me of stuff I have written before, which leads to surprising and often valuable new connections.

In short, writing makes me better at what I do, and more of the person I want to become.

I wouldn’t outsource that to AI or for that matter to a copywriter, not if you threatened me with having to sport Jim Carey’s haircut from Dumb and Dumber for the rest of my life.

As for you, you don’t have to write daily emails to get better at what you do.

There are probably lots of other ways.

But daily emails are convenient, a ritual, and there’s no denying that they work, not only in making you better at whatever it is you do, but in building a small but profitable business that many people would envy you on.

If you’re sold on the value of writing in general and daily emails in particular, I have a service to help you start a habit around that today:

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