Here are three stories of me being stuck up to the knee, and then unstuck, when creating an offer:
STORY 1, Feb 2020.
I had the idea to write a book about insight, working title, Gospel of Marketing Insight.
I collected a bunch of ideas, wrote out a bunch of note cards, organized the note cards, created an outline, started drafting chapters, gave drafts to people for feedback, got feedback.
I wasn’t really happy with what I had. I took a break. I came back to it. I started the process again.
Again, I wasn’t really happy with what I had. Again, I took a break. Again, I came back to it and started process… again.
And so on.
STORY 2, Nov 2024.
I had spent a few months going through Travis Sago’s Passive Cash Flow Mojo course from start to finish, several times, and taking notes, and reflecting, and coming up with ideas.
My goal was to come up with an idea for a continuity offer I could create.
I finally hit upon idea I liked — “a daily prompt for a daily email.” So I interviewed people. I came up with prompt categories and examples. I listed ideas for back-end offers.
“But I’m not just trying to sell a continuity offer,” I told myself.
I wanted to create something people would actually open and and read and use.
I got stuck on that last part. I had ideas, but they were vague. So I said to myself, “One of these days, I’ll sit down and flesh these ideas out, and then I’ll be ready to launch this new continuity offer.”
Days dragged on, then became weeks.
STORY 3, March 2026.
Another book idea, working title, The Art of Charging More.
I already had a bunch of content I could use in the form of emails I’d written.
Same story as book 1 above. I had an outline for the structure. Actually I had more than one outline. One step forward, two steps back. I was not really happy with what I had in any form. I decided to put the book aside because didn’t really know how to proceed.
So that was how I got stuck in three cases. Here’s how I got unstuck.
Well, maybe you can already guess.
For the past few days, I’ve been telling you about something I call Most Valuable Offer, which is basically a paid live workshop, with a publicly announced delivery date that’s coming up soon.
That’s what I did in each of the three situations above:
That unwritten book about insight? It became my Age of Insight training.
The waffling about how to make my daily prompt for a daily email both consumable and valuable became? That gave birth to my 3rd Conversion training, after which I finally did launch the daily prompt continuity offer, which is now called Daily Email Habit.
The book about pricing that I set aside? It spawned my Price Increase Promo Challenge, which I launched a few weeks ago. It might also lead to other live and paid workshops, after which I might finally be able to put together the book.
If you want to launch an info product, make it good and useful, and somehow overcome mental blocks, procrastination, perfectionism, or simply gaps in the material that you have collected, then I can personally recommend running a paid live workshop, with a deadline coming up soon.
It forces you to put out something by a given date, coming up soon…
It forces you to make your material good without trying to make it perfect…
It creates ideas and assets you can reuse, resell, or integrate into future offers…
It gives you an injection of cash…
… because while you’ve been stuck on a given offer, maybe you haven’t been making any other new offers, which translates into not making new money.
So for all those reasons and more, I recommend running a paid live workshop, with a deadline coming up soon, or, as I’ve termed it, launching a Most Valuable Offer.
And if you want to launch a Most Valuable Offer by the end of this month, April 2026, you can now get my help.
You get my experience and help in launching your new Most Valuable Offer, but just as importantly, you get a deadline, because this is happening now and not later.
For the full info:
https://www.skool.com/daily-email-house/would-you-like-a-chocolate-chip-most-valuable-offer