Gru

The only of my courses I regularly consult

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As this email goes out, I will be holding the live 3x Monetization Case Study presentation to some unknown number of people.

(190+ people have registered. Let’s see how many show up.)

I finished the outline and notes for this presentation earlier today, and I’m happy with what I’ve got to share:

I’ve got Stuart the Minion from the Gru movies… I’ve got Captain Picard from Star Trek… I’ve got (in an indirect way) Felix from the Odd Couple. All this makes the important and valuable information I have to share go down more easy.

After I finished the outline and the notes this morning, I consulted a training I created a few years ago.

I’ve created lots of valuable courses and trainings over the years, such as Copy Riddles and Most Valuable Email and Age of Insight. But it’s rare for me to go and consult one of my own courses or trainings. I figure, possibly to my own hurt, that I KNOW IT ALL.

But there is one training I consult regularly, whenever I create a new course, info product, or presentation, like I did this morning. (And when I don’t consult this training, I regret it later, and wish I had.)

The training in question is called 3rd Conversion.

3rd Conversion is about how to get people to consume and implement your courses and trainings, with the outcome of turning one-time course buyers into long-term customers and evangelists.

Inside 3rd Conversion, I’ve collected specific strategies to make the content of paid or free teaching more fun, insightful, easier to go down, more memorable, more likely to be implemented, acted on, and benefited from.

I practice some of the strategies I’ve catalogued inside 3rd Conversion instinctively, after years of creating courses and trainings.

Still, after consulting 3rd Conversion this morning, I found things in my presentation today that I could improve, as well as important things I had completely forgotten.

As a result, I tweaked the opening of my presentation in a way to make people feel more invested in the upcoming content.

I also added in something super simple and obvious to keep folks in their seats until the end, which I had nonetheless overlooked until I consulted 3rd Conversion.

Finally, I completely changed how I will end the presentation, in a way that will make it more likely for folks to actually consume and implement some of what I will share, which is good for them, and which is good for me too (more likely they will become clients or at least to share somewhere how they’ve learned something useful from me).

I don’t normally sell 3rd Conversion. When I sold it last, I sold it for $197.

Since I’ve just been reminded of how valuable this training is to me personally, I want to open up a narrow window where you have the chance to get 3rd Conversion yourself.

I making the following offer good for 36 hours only:

You can get 3rd Conversion for just $97 today, and another $100 in one month’s time. That’s as attractive a deal as I can make to you today, while still respecting the people who have bought 3rd Conversion in the past.

This offer is good until this Thursday at 11:15 pm PST, 36 hours from the time this email goes out.

If you’d like to take me up on this offer, hit reply and tell me so, and I will set you up with the payment link.

Do you want MY minions researching YOUR new subscribers?

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A couple months ago, a new and mysterious subscriber signed up to my list.

As they always do, my minions immediately scurried off into the cracks of the internet, researching who this person might be, based only on the email address and first name he had put into my optin form.

The minions identified who this new subscriber is likely to be in real life. They then wrote up a brief report on this person, and sent me the report via email (I don’t like to deal with minions directly, because they are minions).

I looked over the report. This new subscriber turned out to have a personal website, several books and courses, and a high-ticket mastermind.

As I do, I then wrote this person a 1-1 email. This led to a conversation and eventually talk of doing an auction together to the new subscriber’s paid community of 6k members.

This email is not about auctions. This email is about minions, and how you can use mine.

The fact is, I have opened many many doors for myself, and ultimately made a lot of money, by simply starting a conversation with new people who join my email list.

Yes, I have an automated email that asks people, “What business are you in?” But that doesn’t work, not when compared to the results I get when I actually do 5 minutes of research to figure out myself what business a new subscriber is in, and if it makes sense to do so, to write them a custom email based on that.

Problem:

5 minutes of research adds up, even when you get only get a few subscribers each day, as I do.

Solution:

Minions.

A few weeks after I first contacted that new and mysterious subscriber, based on the research my minions had done, the subscriber wrote me an email to ask:

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When we spoke on Zoom, I mentioned how much I appreciated the research you did on me after I joined your email list. You said you had one of your “minions” handle that, which caught my attention.

Would you mind clarifying what you meant by that?

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Minions. You know, like in the Gru movies. Little squeaky creatures that do my bidding.

You don’t really need to know how my minions look, where I got them, or the strange noises they make when they work.

All you might want to know is that, if you like, I am willing to set my minions to work researching your new subscribers.

I would charge for this. Minion labor isn’t free.

But would you pay, say, $5 to get 50 of your new subscribers minion-researched each month?

Or would you pay $25/month for 500 subscribers minion-researched each month?

… and then to get the individual reports on each of those subscribers sent to your inbox as an email, only a short while after each new sub subscribes, so you can start a 1-1 conversations that might lead you to opportunities, money, and maybe love?

If you would, reply and let me know. Thanks in advance.