Business Ideas

Magic positioning through maddening repetition

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I’m sitting in the Croatian coast town of Cavtat as I write this, under some pine trees with crickets chirping around me, an occasional plane landing overhead, and incredible humidity rolling off my body drop by drop.

I don’t know anything about this town — I ended up here last night due to my usual missed connecting flight — expect one curious thing.

A long time ago, I read a Bloomberg article about a gang of casino sharks who kept winning at roulette in casinos around the world, to the tune of millions of dollars per year.

The entire article was set up in the classic “Cialdini mystery structure,” teasing out the answer to the question of how the gang kept winning.

Was it computers up their sleeves?

Was it glasses that recorded and transmitted to some processing center?

Did they tamper with the roulette table in some way?

After all these avenues were explored and found to be dead ends, the author of the article tracked down the ringleader of the casino shark gang.

The ringleader was a Croatian guy who lives somewhere around… Cavtat.

He said the secret was simply that he bought a specific roulette table for his house and watched it spin millions of times, until his brain caught on to tiny regularities that he could exploit on other similar roulette tables in real casinos.

Point being:

What looks like magic can sometimes simply be maddening repetition and preparation, the kind of work that nobody would believe a sane person would ever do.

Yesterday, I had a call with a coaching client, a bona fide expert in his field, with years of experience and a sizable audience.

He said that while he is having success selling info products and even some 1-1 engagements, he still hasn’t hit upon the exact right positioning that would make it seamlessly easy.

I unfortunately don’t know any magic, rabbit-out-of-a-hat way to create the exact right positioning for established experts.

My best advice for figuring out winning positioning is simply to keep writing daily emails, keep making offers, keep seeing what works, and then doubling down on that.

Yes, it can take hundreds or maybe thousands of tries (millions?).

But it also means you can see the kind of ultimate success others only dream about and wonder at when they see it in you.

And even along the way, life can be pretty good… money can flow… and it can even be kind of fun.

Which brings me to my Most Valuable Offer training, which is happening tomorrow, at 8pm CET/2pm EST/11am PST.

This training will show you my process for coming up, selling, and delivering paid live training, which I call Most Valuable Offers.

Most Valuable Offers are easy, fast, cheap. Inevitably, a few might flop. Some will be a modest success. And some will be a big success.

Along the way, you can be making money… building a relationship with your audience that translates into future sales… and zeroing in on the perfect positioning that both keeps you happy and lights up your prospects’ eyes.

All that, and more, tomorrow. If you’d like to sign up for Most Valuable Offer before the casino doors close:

https://checkout.bejakovic.com/most-valuable-offer

My “chicken sexer” argument for why you should pay me

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If you teach anything worthwhile, here’s my 4-part “chicken sexer” argument to persuade people to pay you for what you teach:

#1. In the poultry industry, there is a profession known as a “chicken sexer.”

A chicken sexer’s job it is to classify newly hatched chicks as either male or female. A chicken sexer will typically classify 1,000 chicks per hour, in only half a second per chick.

#2. An expert chicken sexer is accurate 98% of the time.

#3. A naive chicken sexer is no better than random.

4. There is a “critical cloacal structure” on a newly hatched chick that is slightly different in males and female (“convex vs. concave or flat”).

This structure is tiny (the whole chick is tiny), and odds are that most people would never notice the difference even after repeat viewings of male and female chicks.

But after having just this one distinction pointed out, a novice chicken sexer’s accuracy will rise from “no better than random” to a level comparable to that of experts.

I’ve been reading William James’s Principles of Psychology. Says James:

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Men have no eyes but for those aspects of things which they have already been taught to discern. Any one of us can notice a phenomenon after it has once been pointed out, which not one in ten thousand could ever have discovered for himself. The only things we commonly see are those which we expect to see and the only things which we expect to see are those which have been labelled for us, and the labels stamped into our mind.

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So if you teach people anything worthwhile, that is your argument to get people to pay you for what you teach.

The fact is, people might go out and try to do what you teach on their own.

The fact is, they will most probably fail to see the “convex or concave critical cloacal structure” that spells the difference between success and failure.

They might spot it with repeated tries, or they might not. Because like James says, “not one in ten thousand could ever have discovered it for himself.” But you have discovered it — however that happened — and you’re willing to share it, for a modest investment, of say, $97.

Which brings me to my Most Valuable Offer training, happening live this Wednesday, just two days from now.

The basic idea of a Most Valuable Offer is:

1. Pick a topic for a live paid training, and announce a date to your list when you will hold the training

2. Promote this offer to your list over the course of a few days and a few emails

3. Hold the live training when the date comes

Simple enough. But several “critical cloacal structures” about which topic to choose, about how to sell, about what to deliver and what not to deliver, can make the difference between a successful Most Valuable Offer and a Most Valuable Offer that lays an egg.

I’ve discovered these “critical cloacal structures” because of an enormous amount of Most Valuable sexing education and experience. I’ve paid for and attended live trainings by other course sellers… I’ve bought and studies courses on teaching and info product design… I’ve studied influence, copywriting, and email marketing… I’ve run a dozen or more Most Valuable Offers myself… plus I’ve coached a bunch of coaching clients to run their own successful Most Valuable Offers.

If you want to learn the most important distinctions when it comes to running a successful Most Valuable Offer, I will cover those on Wednesday’s training.

The Most Valuable training happens at 8pm CET/2pm EST/11am PST, this Wednesday, September 2.

Yes, there will be a recording if you cannot make it live. But you’re sure to get more out of it if you can join me on the actual call.

Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.

If you’d like to sign up and learn how I run Most Valuable Offers that won’t lay an egg, and how you can too:

https://checkout.bejakovic.com/most-valuable-offer

What niche I am in, as are you

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A couple days ago, copywriter Svet Dimitrov, one of the content-creating, profit-making partners in my Daily Email House community, asked a question of the group:

“What niche are you in?”

It’s one of those questions I hate answering when asked by marketing folks, much like I hate answering “What do you do?” when asked by non-marketing normies. (My stock answer to the second question is, “Not much.”)

As far as I am able to articulate:

I’m currently in the niche of sharing what’s been working for me, and for the people I’ve been coaching, in order to make money online.

Previously, around the start of this decade, I was in the niche of writing Most Valuable Emails.

And before that, in the first year or two of my newsletter, I was in the niche of quoting Gene Schwartz’s books and seminars.

The fact is, as grandiose as it sounds, I am in the niche of being me.

If you want to have a personal brand online, the same is true of you.

That means YOUR personality, YOUR unique interests, and (as I am doing these days) YOUR results and case studies.

Yes, you typically have to have some sort of core topic to circle back to. But the “core topic” your readers will happily consume from you is surprisingly fluid, and it can definitely change over time (as it has for me).

The one thing that is constant is YOU.

Maybe you’re thrilled by that fact, or maybe it makes you uncomfortable.

In either case, you might as well start writing online now, because you ultimately have everything you need, or will ever need. If you want my help turning that into daily emails that make people buy today, and keep them reading tomorrow:

https://bejakovic.com/deh

How to grow a Skool group to 500+ members in 14 days

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Yesterday, I sent out a handraiser email asking my readers if they have a Skool group with 500+ members. Results:

A handful people replied to tell me NO.

Precisely ZERO people replied to tell me YES.

I found that surprising, because a few weeks ago, I sent out similar handraiser email and asked my readers if they have an email list of 5k+ subscribers.

I got dozens of people replying YES to that.

Maybe some of my readers have Skool groups with fewer than 500 members. Maybe they have groups on other platforms than Skool. Or maybe folks on my list are primarily concerned with email, and have no interest in running a group, on Skool or anywhere else.

About that last option, back in 2025, I wrote the following:

“The people who do a good job running communities will have the same advantage that, say, a business that emails its customers regularly with interesting emails and desirable offers has over a business that emails stupid coupons at holiday time with nothing else in between, except maybe a ChatGPT-generated listicle.”

I still stand by that. In fact, I’ve doubled down on it, and now I have two Skool groups, rather than just one. Each of my Skool groups has made me tens of thousands of dollars over the past year.

The thing is, there is plenty of genuinely valuable info on how to write emails and make money from an email list.

There is not so much info on how to manage people in a group, get them engaged, and get them to gladly and even eagerly hand you money.

Yes, there are a bunch of new-baked Skool experts promising to teach you how to be Skool experts, if you would only join their Skool group for would-be Skool experts. so they could finally have some proof to show their Skool-expert system works.

But there’s not a lot from people who have been running groups for, say, 10+ years, who have made millions of dollars per year via groups, who have spun up dozens of new groups and made them successful.

And with that, it is now time for me to once again promote Travis Sago’s Royalty Ronin community, of which I am a card-carrying and paying member myself.

Travis has been running groups and communities for 10+ years.

Out of everybody I have seen manage groups, nobody is as good as Travis in terms of 1) engagement and interesting group content 2) the ability to pull money out of a group.

Travis’s Royalty Ronin community is a paid group of about 500 members. Last year, Travis pulled out more than a million dollars out of it, and the majority of that was not through membership subscriptions. Rather, it was by partnering up with members, licensing his courses to members, and by running auctions to sell his new offers.

Last month, Travis ran an auction where the offer on auction was a brand new community that Travis would create, stocked with 500 members, which the auction winner would run and monetize with Travis’s help.

Two days ago, the winner of that auction posted the following inside Ronin:

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$540 monthly recurring. 519 members. 15% conversion.

From scratch. In 14 days.

That’s what Travis Sago’s Netflix Method did for Leads on Demand, the Skool community we built from zero (I say we…Travis is building…I’m doing the documenting!)

If you’ve got a community that’s gone quiet, or you’ve been putting one off because you just don’t know where to start, this is the step-by-step.

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… and then came the step-by-step (part 1 of 4).

I am going through this step-by-step carefully, and I am going to be applying it to my groups.

If you’d like to go through it yourself, Travis offers a 7-day free trial to Ronin (the “Netflix Method” is currently pinned as the top post inside). If you are interested in growing, running, or monetizing a Skool community, and you want to learn how the best that I know is doing it:

https://bejakovic.com/ronin

Last call for Fast Revenue Laser Coaching (and my bonus)

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This is the last email I will send to promote Rob Goyette’s Fast Revenue Laser Coaching along with my “I help you” bonus.

Rob’s Laser coaching Offer will go on after tonight, and will continue to be a worthwhile investment. But my promo ends tonight, Sunday, at 11:5pm EST, at which point my bonus disappears, never to be repeated again.

I once listened to a seminar by legendary direct marketer Dan Kennedy in which Dan, an inveterate gambler, helpfully advised one of his seminar attendees:

“You gotta make a bet at least once a day! You could be walking around lucky and not know it.”

I’ll make the same argument for making a $1k+ offer to your list.

You gotta make a $1k+ offer to your list at least once a month. You might have people on there who would happily pay you a thousand dollars or more, and not know it.

Like I’ve been saying the past few days, Rob’s Fast Revenue Laser Coaching is the best and easiest method I know to create a $1k offer that 1) sells and 2) makes sense to deliver for $1k.

If you’re curious about it, here are the details about it, one last time.

The offer:

Rob Goyette’s Fast Revenue Laser Coaching program.

The promise of Rob’s Laser Coaching is to add money to your bank account, fast, even by the end of this week. Previous experience and success with coaching are optional.

I put Rob’s Laser Coaching system into action myself last winter.

I proved to myself it works.

I am now happy and even eager to recommend it to you. Tons of people on my list and in my Skool group don’t have an offer at the $1k mark, and their lists and businesses would be transformed if they did. Rob’s Laser Coaching program legitimately fixes that.

My bonus:

Rob’s Fast Revenue Laser Coaching sells for $997.

My bonus, if you take me up on this offer, is my ongoing 1-1 support until you make your first $997 with your own Laser Coaching offer. That means getting just ONE Laser Coaching client, and it’s very doable.

To make sure it’s not only doable but that you actually do it:

We’ll get on an initial call, to see where you’re at and how best to proceed.

After that, you get access to me over email, as often as you like, on any Laser Coaching related topic, with the goal of moving you forward to signing coaching clients and making your money back and then some.

I’ll help you with your offer, your copy, or you deliverables. I will also be there if you simply need me to tell you that, yes, you’re okay to take the next step forward.

The sales mechanism:

Rob sent me several options for selling Fast Revenue Laser Coaching: a sales page, a downloadable report, a recorded webinar.

I normally sell affiliate offers direct to the sales or even order page.

I also normally hate webinars.

In this case, I will send you to the webinar, and I will in fact insist that you watch it. (I went through it myself just now.) The reason why:

Like I said, Fast Revenue Laser Coaching costs $997. That’s a significant amount.

If you are considering buying this offer, it’s worth 27 minutes of your life to sit through Rob’s presentation about it, and get informed about what you’re buying, and make an informed choice whether or not to buy it.

I’m making your watching this webinar a condition for taking me up on my bonus. (I will simply ask you if you have watched in full, and I will rely on your scout’s honor to tell me the truth.)

Rob’s webinar lays out his entire system in 5 steps. You can go through the webinar if you like, get a clear idea of what Rob’s system is, and run with it.

Of course, you won’t get the implementation specifics, templates, etc. I believe the full system, with all the details and resources that Rob’s experience provides, is worth $997, in order to get better results and to save time.

Once again, this is a recorded webinar.

Quite pleasantly, Rob is open about that fact right at the start.

There’s none of the usual webinar fakery and time wasting: “Where is everybody from? Oooh Ann is from Connecticut… and Mike is from Baltimore… welcome Mike…”

None of that.

You also don’t have to wait 7 mins and 32 seconds until it starts. You can watch right away, and simply find out if this is for you or not, without any fluff.

Once again, this offer ends tonight, Sunday, at 11:59pm PST.

If you’re interested in having a coaching offer that sells, and you want to get my 1-1 support making your first $997 with Laser Coaching, here’s where to go:

https://bejakovic.com/laser

Time for me to shut up

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The past few days, I’ve been promoting Rob Goyette’s Fast Revenue Laser Coaching system, and it’s clearly time for me to shut up.

Because I myself signed up 3 Laser Coaching clients last winter as a test of Rob’s system. And now that I’m talking about Laser Coaching in my emails, well, these clients are waking up and putting me to work.

And so, yesterday, after a 3-month break, I had a coaching call with one of the 3 people who took me up on my Laser Coaching offer last year.

The last call I had with this coaching client was back in May. Altogether, we’ve only had a half dozen calls, though it’s now been 9 months of coaching. And yet, back in February or March, she told me that the coaching had already paid for itself.

So this laser coaching has been kind of nice. My has client gotten her money’s worth. Meanwhile, I get to get on Zoom every 2-3 months, pontificate, help somebody else along, feel smart, plus make notes of the advice I’m giving out, because almost everything applies equally to me.

Let me now give you a peek behind the scenes, one actual bit of advice I gave this coaching client yesterday:

She herself is thinking of creating a $1k offer, most likely a coaching offer. But about what? Her list is diverse. She doesn’t have a clearly labeled box to put her expertise and support inside of, in a way that would feel relevant to her list.

Business coaching? Writing coaching?

Sure. Those are options. Plenty of people have made such coaching offers, and some have even managed to sell them.

Trouble is, those kinds of coaching offers are also super broad and vague, and not all that convincing. There’s no proof baked in.

So my advice was to create hyper-specific coaching offers based on her recent wins or current things she herself is working on.

I won’t give you specific examples from her business because that’s too behind-the-scenes. But I’ll give you some examples of possible coaching offers I could create using this template:

* Low-Ticket Funnel Laser Coaching: Build out a cold traffic funnel to sell a low-ticket offer. This is something I am working on myself right now, and if you like, you can come along with me and get my help and support.

* Most Valuable Offer Laser Coaching: Run a series of live paid workshops, which I call Most Valuable Offers, with my help and support. I’ve run a bunch of these and made a lot of money while getting very happy customers out of it, and I’m willing to share what I’ve learned to help you make more money, more easily and pleasantly.

* Weekly Newsletter Laser Coaching: Write and monetize a weekly newsletter for your business. Since May, I’ve been doing this for one client, and I’ve done it for myself in the past in the health space. Get my expertise, support and motivation as you build up and monetize your own weekly newsletter.

* Price Increase Laser Coaching: Raise the prices of your existing products or services, or introduce new products or services at higher prices. I’ve had a lot of success raising my own prices over the years and actually making much more money as a result. I’ve also helped a bunch of other people raise their prices over the past year. Get my help and support etc.

Again, these are just examples of possible Laser Coaching offers I could make. They are not actual offers. But maybe they can give you an idea of the kind of coaching offers you yourself could make, which are both specific and which have proof and urgency baked in.

Speaking of urgency:

Since yesterday, several more people have bought Rob’s Laser Coaching via my promo. We are getting close to the private RESERVE number I have set at which I said I will pull down my “I help you” bonus.

But one way or another, I’m gonna end this promo tomorrow night, Sunday, because I have other stuff to promote. And because, like I said, it’s time for me to shut up.

If you want the full details on Rob’s Fast Revenue Laser Coaching, on why I’m promoting it, and on the bonus I am offering and the conditions to claim it:

https://bejakovic.com/announcing-fast-revenue-laser-coaching-and-my-bonus/

People are buying

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Yesterday I started promoting Rob Goyette’s Fast Revenue Laser Coaching system. Basically, Laser Coaching is Rob’s clever and very proven way for people (experienced or not) to offer a $1k coaching offer that 1) sells and 2) makes sense to deliver for $1k.

A few people have already taken me up on this recommendation. One of them is guitar instructor René Kerkdyk, who wrote me last night to say:

“I could not resist this cool offer.”

… and this morning to say:

“I’m through the Fast Revenue part already and it’s cool how turnkey this is. And the affiliate offer is a nice bonus.”

About that nice bonus, I got a question today that came from digital product designer Karla Fernandes, who not only does but also teaches UX/UI design, and who’s got a Substack on UX/UI with 5k readers. Karla wrote:

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I think the offer is really interesting. As I understand it, you pay $997 to join the coaching business, get access to his system, and receive support in creating your own offer and monetizing it.

From your email, I understood that if I buy the program, you would also help me with the copy, emails, and so on.

So my question is: if you completed his course and can help me with the copy, emails, etc., why would you offer that support as a bonus rather than simply offering it as a $997 service?

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A few reasons why I’m selling Rob’s Laser Coaching system and tacking on my support as a bonus, rather than offering the whole thing myself:

1. It’s Rob’s system, and I wouldn’t want to sell it like it’s my own.

2. Rob has a ton of assets, marketing, case studies that make both selling this and delivering the result easier. I don’t want to recreate all that.

3. I am only offering my “I help you” bonus to a few people, and only during this promo. But I can sell Rob’s offer and make half the money to more people, both now and in the future, without having to do any of the delivery. (If this initial promo does well, and the people I’m working with get results, future promos will be easier.)

4. I’ve actually taken some ideas from Rob’s Laser Coaching system, and I’ve integrated them in offers I’ve made (and which I sold for significantly more than $997). I’ll talk about that in an upcoming email.

For now, to get more details on Rob’s Fast Revenue Laser Coaching, on why I’m promoting it, and on the bonus I am offering and the conditions to claim it:

https://bejakovic.com/announcing-fast-revenue-laser-coaching-and-my-bonus/

Announcing: Fast Revenue Laser Coaching (and my bonus)

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The offer:

Starting today, I am promoting Rob Goyette’s Fast Revenue Laser Coaching program.

The promise of Rob’s Laser Coaching is to add money to your bank account in $1k chunks, fast, even by the end of this week. Previous experience and success with coaching are optional.

I put Rob’s Laser Coaching system into action myself last winter.

I proved to myself it works.

I am now happy and even eager to recommend it to you. Tons of people on my list and in my Skool group don’t have an offer at the $1k mark, and their lists and businesses would be transformed if they did. Rob’s Laser Coaching program legitimately fixes that.

My bonus:

Rob’s Fast Revenue Laser Coaching sells for $997.

My bonus, if you take me up on this offer, is my ongoing 1-1 support until you make your first $997 with your own Laser Coaching offer.

We’ll get on an initial call, to see where you’re at and how best to proceed.

After that, you get access to me over email, as often as you like, on any Laser Coaching related topic, with the goal of moving you forward to signing coaching clients and making your money back and then some.

I’ll help you with your offer, your copy, or you deliverables. I will also be there if you simply need me to tell you that, yes, you’re okay to take the next step forward.

NB: I would love to sell a million copies of Rob’s Laser Coaching program.

At the same time, I do NOT want a million people to get on 1-1 calls with, or get millions of regular emails that I have to reply to.

That’s why I have set a private RESERVE number for how many folks I am extending this bonus to (first come, first served).

If I hit that reserve number, I will send out an email to announce this bonus is now off the table.

Until that happens, the bonus is live.

(If my 1-1 help and support is a primary consideration for you whether or not you get Fast Revenue Laser Coaching, and you’re worried that might have missed my email in which I announce the bonus is gone, email me directly before you buy and I will tell you whether my bonus offer is still good or has disappeared.)

The sales mechanism:

Rob sent me several options for selling Fast Revenue Laser Coaching: a sales page, a downloadable report, a recorded webinar.

I normally sell affiliate offers direct to the sales or even order page.

I also normally hate webinars.

In this case, I will send you to the webinar, and I will in fact insist that you watch it. (I went through it myself just now.) The reason why:

Like I said, Fast Revenue Laser Coaching costs $997. That’s a significant amount.

If you are considering buying this offer, it’s worth 27 minutes of your life to sit through Rob’s presentation about it, and get informed about what you’re buying, and make an informed choice whether or not to buy it.

I’m making your watching this webinar a condition for taking me up on my bonus. (I will simply ask you if you have watched in full, and I will rely on your scout’s honor to tell me the truth.)

Rob’s webinar lays out his entire system in 5 steps. You can go through the webinar if you like, get a clear idea of what Rob’s system is, and run with it.

Of course, you won’t get the implementation specifics, templates, etc. I believe the full system, with all the details and resources that Rob’s experience provides, is worth $997, in order to get better results and to save time.

Once again, this is a recorded webinar.

Quite pleasantly, Rob is open about that fact right at the start.

There’s none of the usual webinar fakery and time wasting: “Where is everybody from? Oooh Ann is from Connecticut… and Mike is from Baltimore… welcome Mike…”

None of that.

You also don’t have to wait 7 mins and 32 seconds until it starts. You can watch right away, and simply find out if this is for you or not, without any fluff.

If you’re interested in having a coaching offer that sells, and you want to get my 1-1 support making your first $997 with Laser Coaching, here’s where to go:

https://bejakovic.com/laser

How to sell coaching even if you have no experience

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Once upon a time, in a land far, far away, I met a strange but powerful wizard.

Ok, the “once upon a time” was last autumn, the strange but powerful wizard was a guy named Rob Goyette, and the faraway land was Zoomlandia. I was jacking in from Spain, where I live alone, and Rob from Puerto Rico, where he lives with his wife and two sons.

Rob was telling me about his offer, Laser Coaching. Laser Coaching shows coaches how to make money this week, even if they have little to no experience, and even if they’ve never managed to sell their coaching before.

It sounded pretty amazing as a promise. Too good to be true? I was thinking I might promote Laser Coaching to my list. So I decided to try it out myself.

Now, just to be 100.1% transparent:

I have experience coaching. And I have managed to sell coaching before to my list. Plus at least some people on my list really like me and wanna work with me.

Even so, following Rob’s exact Laser Coaching blueprint, which was different to any offer I had ever previously made, I managed to sell $3k worth of coaching by the end of the first week, with just a single post in my Skool group, without struggle or even doing any “sales,” based solely on the strength of the Laser Coaching offer alone.

To me that was proof that Rob’s system was legit, even in the face of my confounding experience. (Rob has hundreds of other successful case studies from people with less experience than me.)

After my experiment, I asked Rob if I could promote his Laser Coaching offer to my list.

He said “Sure… just let me fix the sales page.” That was back in January.

It took a while for Rob to fix his sales page in a way that made him happy. Specifically, it took him until April.

By that time, I had other stuff to do, and I put Rob’s coaching-selling miracle on the back burner.

I am getting to it now.

If you offer coaching, but nobody is taking you up on your coaching, Laser Coaching is a way to get paid by the end of this week.

I’ve tried it. It works. I will have full details tomorrow about it, including an uncomfortably generous bonus I am offering if you take me up on it.