Business Ideas

Doubles your clients, affiliate partners, list swap deals, and possibly dates

by

Today I’d like to tell you about a special deal on a plug-and-play mechanism that doubles your clients, affiliate partners, list swap deals, and possibly dates.

To be honest, this plug-and-play mechanism is very likely to more than double your clients, affiliate partners, list swap deals, and possibly dates.

But I didn’t want to scare you or get you suspicious by making outrageous promises right out the gate, like saying that this plug-and-play mechanism triples, quadruples, or quintuples your clients, affiliate partners, list swap deals, and possibly dates.

Would you like to know what I’m talking about?

F.U.

I mean, Follow-Up.

(What did you think I meant?)

The fact is, if you have any kind of a way right now to start conversations with possible clients, or affiliate partners, or list swap deals, or dates, then I am certain you have had prospects and leads who have dropped off somewhere along the way.

That is normal.

What is not normal, or is at least a little bit odd, is that email marketers and email copywriters who will happily lecture you on the importance of emailing daily, of regular followup, when done behind the cover of a broadcast email software, are repelled and horrified by the idea of sending a direct 1-1 message to reengage a prospect who has dropped off or has failed to respond.

The fact is, business owners are busy. Business owners are forgetful. Business owners are lazy (yes, it’s absolutely true).

If a business owner you’ve been talking doesn’t reply to you, odds are excellent it has nothing to do with you or your proposal or offer. Odds are also excellent that they will eventually reengage if you keep following up with them, and they might even be grateful to you.

And yet, people don’t follow up.

I mean, will you run off right after you read this email and follow up with all the disappeared clients, affiliate partners, list swap deals, and possibly dates you’ve talked to over the past 6 months or a year, before the conversation went cold?

I’m guessing not. Why is that?

I have my own theory. If you like, I’ll share it in a subsequent email.

But not today. Today I have for you the best deal in the history of 1-1 followup deals, which will soon disappear.

I’m talking about Nick Bandy’s Ghostbuster Sequence.

Nick’s Ghostbuster Sequence is a set of 6 simple, plug-and-play templates to follow up with lapsed, forgetful, or disappeared prospects for clients, affiliate partners, list swap deals, and possibly dates.

These templates are proven (check out the sales page below). More than that, they also provide a certain psychological buffer to the intimidating act of 1-1 followup. Here’s what I mean:

1. Simply send what Nick gives you inside Ghostbuster Sequence.

2. If it doesn’t work, put all the blame on Nick and his templates.

3. If it does work, tap yourself on the back for a job well done, and take all the credit.

4. Whether it works or not, move on to the next lapsed prospect, and repeat the process.

Do this and I guarantee you, you will be a richer man or woman for it, and very soon.

Nick’s Ghostbuster Sequence currently sells for $54, which is close to criminally underpriced.

On Thursday, the price will go up to a slightly more reasonable $97.

That’s what I meant when I said this great offer is disappearing. And to give you a little bit of a gentle extra kick before it does disappear, I’ll throw in a bonus of equivalent real-world value.

If you get Nick’s Ghostbuster Sequence before this Thursday at 10pm EST, when the price will almost double, then I will also add in my Secret of the Magi, which tells you just one thing:

The biggest lesson I’ve personally learned about opening up conversations that can lead to business partnerships (and possibly dates).

(I learned this lesson through extensive cold emailing of business owners a couple years ago. Read all about it in the Secret of the Magi.)

With the Secret of the Magi, you can open a steady stream of conversations to either profit from directly, or to feed into Nick’s Ghostbuster Sequence in case the conversation goes cold.

Secret of the Magi currently sells on my site right now for $54, the same price as Nick’s Ghostbuster Sequence, at least before the price of Ghostbuster Sequence almost doubles.

But why pay more?

If you want a plug-and-play mechanism that doubles your clients, affiliate partners, list swap deals, and possibly dates, meaning Ghostbuster Sequence… and a way of opening such conversations to start with, meaning Secret of the Magi… here’s where to go:

https://bejakovic.com/ghostbuster

P.S. Forward me your receipt from Nick and I will get you access to Secret of the Magi. I don’t have a better way to handle this right now.

Knee deep in trying to create an offer

by

Here are three stories of me being stuck up to the knee, and then unstuck, when creating an offer:

STORY 1, Feb 2020.

I had the idea to write a book about insight, working title, Gospel of Marketing Insight.

I collected a bunch of ideas, wrote out a bunch of note cards, organized the note cards, created an outline, started drafting chapters, gave drafts to people for feedback, got feedback.

I wasn’t really happy with what I had. I took a break. I came back to it. I started the process again.

Again, I wasn’t really happy with what I had. Again, I took a break. Again, I came back to it and started process… again.

And so on.

STORY 2, Nov 2024.

I had spent a few months going through Travis Sago’s Passive Cash Flow Mojo course from start to finish, several times, and taking notes, and reflecting, and coming up with ideas.

My goal was to come up with an idea for a continuity offer I could create.

I finally hit upon idea I liked — “a daily prompt for a daily email.” So I interviewed people. I came up with prompt categories and examples. I listed ideas for back-end offers.

“But I’m not just trying to sell a continuity offer,” I told myself.

I wanted to create something people would actually open and and read and use.

I got stuck on that last part. I had ideas, but they were vague. So I said to myself, “One of these days, I’ll sit down and flesh these ideas out, and then I’ll be ready to launch this new continuity offer.”

Days dragged on, then became weeks.

STORY 3, March 2026.

Another book idea, working title, The Art of Charging More.

I already had a bunch of content I could use in the form of emails I’d written.

Same story as book 1 above. I had an outline for the structure. Actually I had more than one outline. One step forward, two steps back. I was not really happy with what I had in any form. I decided to put the book aside because didn’t really know how to proceed.

So that was how I got stuck in three cases. Here’s how I got unstuck.

Well, maybe you can already guess.

For the past few days, I’ve been telling you about something I call Most Valuable Offer, which is basically a paid live workshop, with a publicly announced delivery date that’s coming up soon.

That’s what I did in each of the three situations above:

That unwritten book about insight? It became my Age of Insight training.

The waffling about how to make my daily prompt for a daily email both consumable and valuable became? That gave birth to my 3rd Conversion training, after which I finally did launch the daily prompt continuity offer, which is now called Daily Email Habit.

The book about pricing that I set aside? It spawned my Price Increase Promo Challenge, which I launched a few weeks ago. It might also lead to other live and paid workshops, after which I might finally be able to put together the book.

If you want to launch an info product, make it good and useful, and somehow overcome mental blocks, procrastination, perfectionism, or simply gaps in the material that you have collected, then I can personally recommend running a paid live workshop, with a deadline coming up soon.

It forces you to put out something by a given date, coming up soon…

It forces you to make your material good without trying to make it perfect…

It creates ideas and assets you can reuse, resell, or integrate into future offers…

It gives you an injection of cash…

… because while you’ve been stuck on a given offer, maybe you haven’t been making any other new offers, which translates into not making new money.

So for all those reasons and more, I recommend running a paid live workshop, with a deadline coming up soon, or, as I’ve termed it, launching a Most Valuable Offer.

And if you want to launch a Most Valuable Offer by the end of this month, April 2026, you can now get my help.

You get my experience and help in launching your new Most Valuable Offer, but just as importantly, you get a deadline, because this is happening now and not later.

For the full info:

https://www.skool.com/daily-email-house/would-you-like-a-chocolate-chip-most-valuable-offer

Unstable copywriting clients

by

“Hi Rob, Here’s the invoice for May. Take a look and see if everything looks kosher on your end. Thanks, John”

I sent that email out in June 2021.

I had been working with a dropshipping syndicate. When I say “syndicate,” I mean it was a few young American guys, living in Thailand, who had decided to band together to do dropshipping on an industrial scale.

They were running a dozen funnels for a dozen products, bringing in at the high point 2,000 new buyers per day, and I’m guessing making millions for themselves per year.

Starting in 2019, these guys had hired me to write copy for all the front-end stuff for all their funnels — ads, video scripts, advertorials, landing pages.

For the previous year or so, since early 2020, I was also writing daily emails to their list of about 200,000 buyers, on comission only.

The front-end copy paid me a paltry $150/hr. The back-end emails, after I finally convinced the guys to let me write them for free, on comission only, paid me much much more, the most money I’ve ever gottne paid as a freelance copywriter, money that’s stil sitting in my bank today.

“Hey Rob, Following up on this, not sure you saw it. I checked my account just now and didn’t see this invoice paid. Thanks”

That was a bit later in June 2021. Rob never replied to me. He also never paid my invoice.

I did in the end manage to get paid one last time, by writing to one of his partners, who informed me that the business was shutting down. I never found out why.

I did hear from Rob years later. He wasn’t doing dropshipping any more. He now had a new low-footprint business, buying and flipping land. He wanted to know if I was interested in writing copy for him again. I wasn’t. Also, I checked just now. That new business has also shut down in the meantime.

Here’s my point:

If somebody has no employees, no office, no expensive and custom equipment, no contracts to fulfill, and in general no obligations, what’s keeping them going if things ever get bad, sad, or even just boring? The answer is, nothing.

That’s why it’s a better long-term bet to sell to, say, dentists, who are tethered by a million hooks to their businesses, than to, say, dropshippers, who can decide from today to tomorrow to close their laptops and go work as a land flipper or to maybe roast coffee for a living.

Of course, it’s nice to make a quick cash grab by working where the money is churning right now. (It’s what I was able to do with the dropshipping guys while it still lasted.)

But isn’t it nicer to have a long-running cash grab, one that doesn’t just last for a few months or a year, but one that lasts for three years… five years… 15 years?

I’m telling you this because I’m now promoting an offer by Doberman Dan Gallapoo. I wrote about the full details yesterday. In a nutshell:

Dan is putting together a small group of copywriters and helping them profit from the confusion, uncertainty, and chaos in the market right now.

Dan’s system involves working with profitable businesses, which have been around for years and have large customer database, employees, and often, physical stores.

You can call these “Lindy” clients, as in “Lindy Effect,” which says that things that have been around for a while are likely to stick around.

Dan’s method of finding such clients, and delivering sales for them, is equally Lindy:

Direct mail.

I won’t try to sell you on direct mail or Dan’s system in this email.

Instead, I suggested to Dan that we create a free pop-up group to share more info about this opportunity.

The idea being, this free pop-up group would be a place for a few good folks to get to know Dan… to find out more about how he gets clients and delivers results with direct mail… and see if it’s something they would want to take on with Dan’s guidance, mentorship, and help.

Dan agreed with me. So we are creating this free pop-up group.

Would you like to join us?

RSVP

by

I have an invitation for you. Here’s what’s happening:

I’ve been talking to Doberman Dan Gallapoo.

As you might know, Dan is a legit A-list copywriter. As in, he’s been hired by clients like Agora not just to write for them… but to start entire new divisions for them.

Once upon a time, Dan actually roomed with Gary Halbert. He’s one of the five or so people in the entire world that Dan Kennedy will pick up a phone call from, any time.

Since 2011, Dan has been writing and publishing a paid print newsletter about marketing, The Doberman Dan Letter. It’s read by the “who’s who” of the DR space.

Dan runs his own direct response businesses, and he still works with clients and partners with other business owners on revshare deals.

He gets these deals whenever he wants, by doing something no other copywriters today are doing, at least none that I know.

Every economic crisis or so, Dan puts together a small group of copywriters and helps them profit from the confusion, uncertainty, and chaos in the market.

The last time Dan did this was during Covid.

With the Iran war leaking out globally, and the AI bubble getting ever larger and ever more taut, right now is a time of proper uncertainty and stress.

Sure enough, Dan is putting together his group again.

He asked if I would help him promote it. I said yes.

If you’re a copywriter, here’s what is basically on offer here:

* Security in an uncertain time

(Dan’s system involves working with profitable businesses, which have been around for years and have large customer database, employees, and often, physical stores. This is not about trying to write emails for some fly-by-night dropshipper who will be here today and gone tomorrow, while you wait to get paid for the work you did last month.)

* Income that’s not capped or tied to your time

* The “one-eyed man” advantage in the land of the blind

* A ready pool of prospective clients, and a unique mechanism to get the attention of those clients and turn them into gigs fast

* A unique mechanism to make money for those clients in a straightforward way, which doesn’t require daily emailing or writing millions of new ad creatives each week

As for those two secret mechanisms, one to get clients, and the other to make money for those clients… they are actually the same:

Direct mail.

Yes, Dan uses direct mail both to get clients, and to deliver for those clients.

The fact is, direct mail never went away. It’s even growing, with smart online-first DTC brands and high-ticket coaching businesses rediscovering direct mail and bumbling their way through it.

You can do the same. Or you can profit from the experience of a master who’s been doing it for decades, at the highest level, and who makes his living by doing exactly what he is offering to personally help others do.

This opportunity is big and new and probably unfamiliar to you.

I have zero hope of trying to sell it to you in this email.

Like I said, I’ve been talking to Dan.

I suggested we create a free pop-up group to share more info about this opportunity.

The idea being, this free pop-up group would be a place for a few good folks to get to know Dan… to find out more about how he gets clients and delivers results with direct mail… and see if it’s something they would want to take on with Dan’s guidance, mentorship, and help.

Dan agreed with me. So we are creating this free pop-up group.

Would you like to join us?

Ancient A-list secrets to coming up with new hooks for old offers

by

In my Daily Email House community, I have a thread titled, “What can you teach?” It’s a thread inviting people to share their bit of expertise, which we could turn into a training for the community or possibly even into a product.

A few days ago, a new member chimed in to say what he could teach:

===

I can teach anyone to write stories that sell in less than 30 mins even if they’ve never written a story in their life before.

I did live workshops a few years before and taught this method to 35 people and they ALL wrote stories in less than 30 mins. Some even got clients.

I’d love to know what everyone thinks about such an offer and I’d really appreciate if you could offer some pointers.

===

Here’s my pointer:

“Write stories that sell” is a promise that has been made a million and one times over the past few years, by a million and one people, myself among them.

That’s not to say that writing stories that sell is not a valuable skill.

But in order to sell it, at least to an audience that isn’t already in love with you, you’ll need to adapt it in some way so it sounds new.

In other words, if you’re selling some evergreen and familiar hammer, you need a new hook, a new way to package it up, a new way to make it sound different from the things people have already become deaf to.

How do you do that? Well lemme give you an example:

I have this course, Copy Riddles.

I have sold hundreds of copies of Copy Riddles in the past. But over the last couple years, I haven’t been promoting it too much.

There are different reasons for that:

Copy riddles is expensive ($999)… it’s evergreen (like I said, a bad thing for sales)… and on top of all that, I’ve lost interest in teaching copywriting stuff to would-be copywriters, and have moved to things like email marketing and offers to people who have stuff to sell.

BUT—

Copy Riddles remains filled with ancient wisdom from A-list copywriters.

This ancient wisdom includes dozens of secret techniques to repackaging existing, old-hat info, which gets ignored, inside shiny and sexy new giftboxes, which sell.

The reason why these secret techniques were developed is that copywriters typically have no control of the offer they are promoting (eg. they cannot control the stuff inside the giftbox).

That’s why these A-listers were forced to simply work with words and hooks, and to really do some persuasive wizardry (eg. to come up with more and more elaborate wrapping paper and decorative bows, in order to make the repackaged info appear irresistible).

And now, if you have an offer, or if you want to create an offer, you can benefit from the A-list copywriters’ wisdom, without being hampered by their copywriting limitations.

You can use these ancient A-list secrets to come up with incredible and yet irresistible new hooks for your existing (or planned) offer.

If necessary, you also have the leeway to actually adapt your offer, so it matches and pays off whatever exciting new hook the A-list secrets produced for you.

And the best part?

Since your aren’t just doing this as a copywriter working for a client, but as an offer owner who’s selling his or her own offer… YOU get to collect all the profit and reap all the benefit of repositioning your offer into something that the market wants right now.

When you think of it like that, then maybe the $997 investment in Copy Riddles doesn’t seem so impossibly high.

In any case, if you’re interested in finding out more about these ancient A-list secrets, and how you get get them, not just to hold in your arms, but to imprint in your brain and to have at your fingertips when you next need them, take a look here:

https://bejakovic.com/cr/

If you will never write emails for your business

by

I talk a lot about the value of having an email list and writing to the folks on there personally, regularly.

And maybe I’ve convinced you, and maybe you’re out there, writing your little heart out, and getting praise for it, and making sales from your emails week after week.

If so, great! I’m proud of you. Keep at it, and keep profiting. No need to read this email any further.

But…

If you are plenty convinced about the value of regular email marketing… and in spite of it all, you just know for a fact that you will never ever write emails regularly, because you hate writing, or because you’re too busy, or because you don’t like to put yourself out there like that… then what?

Then I got a solution for you. Here’s the promise:

* Reap the benefits of a regular email newsletter — audience loyalty, sales, referrals, higher prices you can charge…

* Without the ecstasy, or, if you prefer, agony, of sitting down and writing yourself…

* Via emails written in a true, quirky, human voice that AI cannot imitate, particularly over the long term…

* Without paying an arm, two legs, and maybe an ear for a competent email copywriter who is actually better than AI.

If that sounds good to you, here’s the deal:

Former Survivor contestant, subsequent RV blogger, and eventual expert email marketer Liz Wilcox offers something called the Email Marketing Membership.

Each week, members of EMM get a fresh new newsletter template, written by Liz, which they can simply drop into their own biz and profit from — no writing needed.

Once upon a time, in the early days of my freelance copywriting career, I actually worked for a business that offers this service to realtors.

That business charges each realtor $725/month.

Later, after I stopped working as a freelance copywriter, I offered this as a DFY solution to a business owner on my list.

I told the business owner I would not be writing the weekly newsletters myself, but would outsource them to a copywriter.

I asked for $2k/month. The business owner agreed to the $2k/month without batting an eye because he saw the value.

But…

Liz doesn’t charge $2k/month for her Email Marketing Membership.

She doesn’t doesn’t charge $725/month either.

Liz charges just $108…

… PER YEAR!

That’s right. As you’re reading this, Liz has opened up the yearly subscription window for her EMM, and it’s just $108 for the full year.

Liz only does this once every Haley’s Comet. The rest of the time, you can sign up for EMM monthly. Monthly is fine, but there are two reasons you might want to sign up now, and for the whole year:

1. Liz regularly puts on and charges for extra trainings on topics like sales pages, course launches, and communities. People who sign up monthly for EMM have to pay for this extra trainings. People who sign up for the year get all these extra trainings free.

2. I’ll add in $108 Bejako Bux, which you can use towards any purchase of any of my offers in the future, if you sign up to Liz’s EMM for the full year, using the link below.

Normally, I add in info products as bonuses when I promote an affiliate offer like this. But I don’t have something that’s a fit here.

Fact is, if you want to profit from an email list but you don’t want to write, then Liz’s handwritten, human, relationship-building newsletter templates, plus her email marketing training have got you covered.

(Hence the $108 in Bejako Bux.)

Final point:

Why so cheap? WHY???

Simple. Liz has 4,000 paying members inside EMM. 4,000!

Liz is living the Kevin Kelly “1,000 true fans” dream, except she’s got not just 1,000 true fans, but 4,000 of them.

Get 4,000 people to send you $105 a year… and you’ve got a pretty good life. And Liz has a pretty good life.

If you want to profit from Liz’s unique business model and from your email list, without doing any of that horrible writing:

​https://bejakovic.com/lizyearly​

P.S. If you take me up on this offer, forward me your receipt from Liz and I’ll get you your Bejako doubloons, I mean, Bejako Bux.

Today: PIP Challenge kickoff

by

This morning I chuckled as I prepared the SOP for my PIP Challenge kickoff call.

In case that’s too many acronyms for you, “PIP” in this case stands for Price Increase Promo.

Starting later today, and lasting the next 3 weeks, I’ll be running a challenge with a group of list and offer owners.

I’ll personally help them run a promo to increase the price of one of their offers in a way that 1) makes them look good to their audience and 2) maybe even makes them money.

An “SOP” I imagine you know. Just in case, it stands for “standard operating procedure,” a corporate term that basically means, “how to”.

Like I said, I chuckled today while preparing the PIP SOP. That’s because, along with dutiful sections like “Which product,” “Which price,” “Which occasion,” “Which emails to send,” I also included several examples of price increase promos I’ve run, like:

* The time a broke and unmotivated reader asked for a discount, and I used that as the occasion of finally raising the price of an underpriced offer

* The “MVE 2: Judgment Day” promo I used to re-launch (and increase the price of) my Most Valuable Email program

* The time the FTC asked a federal judge to hold “Pharma Bro” Martin Shkreli in contempt of court, and I did a quick (and extremely lucrative) price increase promo on the back of it

At this point, my PIP SOP is pretty simple. But I still found myself asking questions and articulating answers that I hadn’t thought of before.

I know I’ll be using this SOP myself for future price increase promos I run to my own list. And as I’m going through this Price Increase Challenge, and working directly with people on their live price increase promos, I will be filling it out with more examples, more detailed answers, more templates, etc.

The PIP SOP is only available to the folks who join me for the Price Increase Promo Challenge, a select group I’ve named the Email Promo Pioneers, Class 1.

My Price Increase Challenge kicks off later today, Wednesday, at 8pm CET/3pm EST/12 noon PST. In case you are interested, here are the details:

===

Here’s my offer to you today:

* Magically boost the overall value of your business…

* Manifest an asset you can use to make easier future sales of all your offers…

* Raise your status in the eyes of your audience…

* Make yourself more interesting to affiliates…

… and maybe even make some money!

About that make money part, master copywriter Robert Collier once wrote that the most sales-making headline he ever found was:

“Before The Price Goes Up!”

That’s is precisely how I’m offering to help you achieve all the outcomes above.

Specifically, over the next 3 weeks, I’m offering to personally help you plan, run, and profit from a “Before The Price Goes Up!” promo to your email list.

Like Collier says, a price increase is a great way to make some sales.

But it has lots of other knock-on benefits, such as a boost in status… a higher-value asset that you can use to sell other offers more easily (via bonuses, or simple anchoring)… and creating something that affiliates might suddenly become interested in.

If you decide to join me over the next few weeks, I’ll help you overcome such insurmountable hurdles as:

* “But I don’t know which offer I should increase the price of! I don’t want to shoot myself in the foot or worse yet in the knee!”

* “But what will people think! How can I possibly increase the price in a way that doesn’t make me look stupid, greedy, or both? Surely there is no way to increase price in a way that makes me come out looking solid to my audience… right? Right???”

* “But what new price should I choose? It’s impossible to decide. The options are infinite…”

In case you didn’t pick up on it, I’m being a little bit sarcastic.

Yes, there are some questions you should ask yourself before running a price increase promo. But a promo like this is not tremendously complex, and there’s not all that much you need to know in advance.

Yes, I will help you make decisions about the questions above, and give you my advice and input and encouragement along the way. (I’ve run a bunch of price increase promos, some very successful, some less so.)

But that’s the smaller reason why you might want to join me now.

The bigger reason is simply to make sure you actually do this price increase now, instead of putting it off indefinitely… because you’re scared of making a mistake, or in the words of Joe Karbo, because you’re too busy making a living to make any money.

Speaking of money:

I’m calling this the Price Increase Challenge.

And I’m charging a sky-high, one-time fee, with an asterisk, to participate in this Price Increase Challenge:

$250*.

Two hundred and fifty dollars.

That’s a quarter of a thousand dollars.

A lot of money.

Yes, the usual arguments apply. If you have an email list and an underpriced offer, it will very likely be worth it to you to pay $250, and much more, to run a price increase promo now instead of in 6 months from now, or never. I listed all the reason why at the top.

But there’s also the asterisk.

The asterisk is there because I don’t really want your money.

What I really want is for you to run this price increase promo and to reap the benefits of it.

That’s why, if you join me for this challenge, and if you pay me $250 upfront, I will refund you the entire $250 if you actually run your price increase promo within 3 weeks of this Wednesday, when this challenge will kick off.

In other words… get my personal help and advice… get accountability… get the benefits of a price increase, including possibly making some money… and win all your money back. Recoup 100% of your capital, and make some nice interest too.

Oh, and you get the coveted title of Email Promo Pioneer, Class 1.

If you’d like to join me for this Price Increase Challenge, hit reply to this email, tell me you want in, and I’ll get you started.

Announcing: Email Promo Pioneers, Class 1

by

Here’s my offer to you today:

* Magically boost the overall value of your business…

* Manifest an asset you can use to make easier future sales of all your offers…

* Raise your status in the eyes of your audience…

* Make yourself more interesting to affiliates…

… and maybe even make some money!

About that make money part, master copywriter Robert Collier once wrote that the most sales-making headline he ever found was:

“Before The Price Goes Up!”

That’s is precisely how I’m offering to help you achieve all the outcomes above.

Specifically, over the next 3 weeks, I’m offering to personally help you plan, run, and profit from a “Before The Price Goes Up!” promo to your email list.

Like Collier says, a price increase is a great way to make some sales.

But it has lots of other knock-on benefits, such as a boost in status… a higher-value asset that you can use to sell other offers more easily (via bonuses, or simple anchoring)… and creating something that affiliates might suddenly become interested in.

If you decide to join me over the next few weeks, I’ll help you overcome such insurmountable hurdles as:

* “But I don’t know which offer I should increase the price of! I don’t want to shoot myself in the foot or worse yet in the knee!”

* “But what will people think! How can I possibly increase the price in a way that doesn’t make me look stupid, greedy, or both? Surely there is no way to increase price in a way that makes me come out looking solid to my audience… right? Right???”

* “But what new price should I choose? It’s impossible to decide. The options are infinite…”

In case you didn’t pick up on it, I’m being a little bit sarcastic.

Yes, there are some questions you should ask yourself before running a price increase promo. But a promo like this is not tremendously complex, and there’s not all that much you need to know in advance.

Yes, I will help you make decisions about the questions above, and give you my advice and input and encouragement along the way. (I’ve run a bunch of price increase promos, some very successful, some less so.)

But that’s the smaller reason why you might want to join me now.

The bigger reason is simply to make sure you actually do this price increase now, instead of putting it off indefinitely… because you’re scared of making a mistake, or in the words of Joe Karbo, because you’re too busy making a living to make any money.

Speaking of money:

I’m calling this the Price Increase Challenge.

And I’m charging a sky-high, one-time fee, with an asterisk, to participate in this Price Increase Challenge:

$250*.

Two hundred and fifty dollars.

That’s a quarter of a thousand dollars.

A lot of money.

Yes, the usual arguments apply. If you have an email list and an underpriced offer, it will very likely be worth it to you to pay $250, and much more, to run a price increase promo now instead of in 6 months from now, or never. I listed all the reason why at the top.

But there’s also the asterisk.

The asterisk is there because I don’t really want your money.

What I really want is for you to run this price increase promo and to reap the benefits of it.

That’s why, if you join me for this challenge, and if you pay me $250 upfront, I will refund you the entire $250 if you actually run your price increase promo within 3 weeks of this Wednesday, when this challenge will kick off.

In other words… get my personal help and advice… get accountability… get the benefits of a price increase, including possibly making some money… and win all your money back. Recoup 100% of your capital, and make some nice interest too.

Oh, and you get the coveted title of Email Promo Pioneer, Class 1.

If you’d like to join me for this Price Increase Challenge, hit reply to this email, and I’ll get you started.

Pirates, waddya gonna do

by

Last week, Mercure and Svet Dimitrov, both members of my Monetization Mastermind group, ran a course launch.

The day after the launch ended, somebody who “bought” the course pirated the content and made it available for sale online.

Svet and Mercure investigated the offender!

And they found who done it!

“Now I got you, you son of a bitch!”

It turned out to be some girl in Illinois who had her credit card info stolen and who had no idea about the course.

In other words, nothing to do, nowhere to go.

I had almost the identical thing happen to me during a promo of Copy Riddles back in 2023.

The only difference was that I didn’t find Copy Riddles immediately for sale online. Instead, I found out about it when I got a chargeback a couple weeks after the promo.

Also some clueless girl from the heartland of America who had never heard of me or my Copy Riddles course.

I went to check the account associated with the name on my website, where the course is delivered. I saw a Ukrainian IP and all course pages cleanly swiped within 2 minutes after login, I’m guessing by a bot.

Waddya gonna do? I know what I did. I shrugged and put it out of my mind.

For this and many other reasons, I have long ago decided to avoid sailing where the pirates are, and to take harbor where pirates aren’t willing to follow me.

Specifically, I’ve decided to sail as little as possible on the risky, turbulent, pirate-infested Ocean Of Secrets, and to instead spend most my days cruising the safe, rich, and comfortable Sea Of Getting People Results.

That’s a metaphorical and philosophical shift, but it’s more than that. It’s also a matter of deliverables, and of the offers I’m making as well.

If you’d like an example, keep an eye out for my email tomorrow.

I will tell you about my Price Increase Challenge, which I will be launching next week, not with the goal of selling you hot and exclusive tactical info (“Raise your price exactly 18.2%!”)… but with the goal of getting you to actually run a promo to your list that boosts your positioning, and maybe even wins you a treasure chest of doubloons.

The lifesaving value of charging more

by

It’s Saturday today. I’ve forbidden myself from doing any work on the weekends except writing this email.

But what the hell am I gonna do if I don’t work?

I sat on the couch. I looked around. I waited.

Eventually, I picked up a book.

Good thing.

Because I came across the following fun yet instructive story, which goes back to ancient Greece:

===

A stranger publicly said that he could teach Dionysius, the tyrant of Syracuse, an infallible way to find out and discover all the conspiracies his subjects could contrive against him, if Dionysius would give him a good sum of money for his pains.

Dionysius hearing of it, caused the man to be brought to him, that he might learn an art so necessary to his preservation.

The man made answer, that all the art he knew was that Dionysius should give him a talent [eg. 25kg of silver], and afterwards boast that he had obtained a singular secret from him.

Dionysius liked the invention, and accordingly caused six hundred crowns to be counted out to the stranger.

===

If you so choose, you can extract many lessons from this story. Today, I will extract just one for you. It be this:

A higher price can be better for both you as the seller AND for your audience as the buyers… even if the deliverables stay exactly the same (or if the deliverables are nothing at all, as in the story above).

Paying a high price can literally be lifesaving for the buyer (again, as in the story above).

But even when it’s not a matter of life and death, paying a high price can be a boost to your buyers’ ego, reputation, and peace of mind. And what’s more important than those things?

I’m telling you this because a few days ago, in my Daily Email House community, I asked folks whether they are interested in running a price increase promo.

That was motivated by the fact that, as I’ve found out recently, a bunch of my readers who sell courses and ebooks and templates charge very little for what they sell.

That’s not good for them… and it’s not good for their buyers either, at least if the stuff being sold is lifesaving or at least potentially life-changing.

So I offered to help folks run a price increase promo over the next few weeks, as a challenge, in a group, to avoid feeling alone, or feeling like they’re going to screw things up, or feeling paralyzed from overthinking.

I will have more details on that “Price Increase Challenge” soon — the when, the where, and of course, the how much. And I will apply my own lesson. I’ll make the price VERY high, but in a way that’s good for you, if you choose to join me for this Price Increase Challenge.