Business Ideas

I’m affordable = I wanna steal your money

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I read a “serves you right” story yesterday:

News broke a few days ago that the Ledger X, a specific and popular make of crypto wallet, a physical device meant to store your bitcoins, memecoins, and shitcoins, was compromised somewhere along the supply chain.

The wallets were tampered with and a little mechanism was added, which transmits your crypto secrets to somebody out there in this dark world and wide, and drains all the crypto that you were foolish enough to store in the Ledger X.

I say foolish enough because, according to the article I read:

“Tampered devices were available for nearly half the price of the original hardware.”

Point being, you don’t want to buy for cheap, because you get what you pay for.

Likewise, you don’t want to sell for cheap, because savvy customers, the one you want to have for the long term, know you get what you pay for, and will therefore avoid cheap.

And before you come at me with your counterexamples of things that were cheap but good, or pricey but bad — yes. This rule of thumb of thumb might not be 100% accurate. But in the words of Travis Sago, it is 100% useful.

I’m telling you all this because in my Daily Email House community, Community Shogun Chris Dyson asked, “What’s the ONE part of your process your customers seem to struggle with the most?”

I made a list of four different things that I think my customers struggle. #2 on my list was, “They are reluctant to raise their prices and frequently undercharge.”

Like I said, you don’t want to sell for cheap. Ideally, that means you raise your prices, up to and even including being the most expensive in your niche.

However, if you are reluctant to do that yet, then at least stop selling yourself as being cheap.

Yes, you can charge less than the going rate if you must. But give it another reason than “because I’m affordable” — otherwise smart customers will suspect you are actually trying to steal their money in some secret way, like the half-price crypto wallet did and does.

Good news is, there are dozens of possible justifications you can give for charging a lower rate than the rest of the market. If you wanna see some of them:

https://www.skool.com/daily-email-house/100-contest-reasons-to-be-cheap

They trust you and your process… so WHY don’t they buy?

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If you sell proven advice in the form of courses or coaching, but you’re finding it hard to convince people to buy, and even harder to get them to actually do what you say, then read on:

Chris Dyson has 25 years of 1-1 sales experience, including over email and DM.

For reasons that are beyond me (because Chris makes a lot of money doing sales), right now he is also teaching a few folks how to do what he does. Except, how do you teach people to make sales and actually get results? Because as Chris put it:

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Let’s be honest, doing something new is uncomfortable. You have to go through that awkward stage where you’re rubbish at something before you get any good at it (thanks dunning Kruger)

And if your process involves putting yourself out there, talking to strangers or risking rejection?

Good luck 😂

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Turns out, Chris has cracked the code (metaphorically speaking, because there was no encryption involved here), for getting people to actually implement and own the skills of 1-1 sales, which so many people feel fear and even aversion to.

And just so we’re clear:

This isn’t about teaching people sales. This is about getting customers and clients results, and getting them onboard for the process of getting results.

Chris wrote up a detailed post about how he’s done it in my Daily Email House community, under the title, “They trust you and your process… so WHY don’t they buy?”.

If you sell information or do coaching, but people are not implementing what you teach and therefore are not getting results, even with all the templates and checklists and video lessons and AI tools you might have given them..

… or better yet, if they are not even buying from you to begin with, even though they trust you and believe in your process, because they are one step ahead and know that they won’t implement and won’t get results if they do buy…

… then reading Chris’s case study, and thinking about how you might do something similar in structure, could make all the difference you need to both make sales now and in the future, thanks to all the amazing results your customers will be getting.

If you’re curious, here’s where to go:

https://www.skool.com/daily-email-house/they-trust-you-and-your-process-so-why-dont-they-buy

Advice I’ve given people

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Yesterday, I got on two coaching-like calls.

These calls were coaching-like because they are a mix of coaching and partnerships. I have agreements with both of the folks I talked to yesterday to help them reach an outcome, and I have an incentive in doing so.

These are not weekly calls, but on demand.

I don’t have to whip the guys, or shame them, or beg them to take action.

Instead, I give them my suggestions, they go off and do, and at some point in the future we reconvene and talk next steps. The guys are making progress with a minimum of wasted time and effort for either side. It’s a wonderful system.

Anyway, I have long taken to heart Sean D’Souza’s idea that, if you wanna solve your own problems, go solve somebody else’s. Meaning, we all give other people better advice than we can give ourselves.

So give other people advice, write it down, and then think about how to apply the same yourself.

Here’s some of the advice I gave my two coaching/partnership guys yesterday:

* Feed the recordings of your intensives/coaching calls to an LLM, extract all the advice you’ve given, and turn it into a lead magnet, ebook, or sellable course. This can also become a partnership asset you give to someone who already has the attention of your ideal audience so they send you more such clients.

* Stop trying to help people get started. People who haven’t started, haven’t started for a reason.

* Copy the proven group-coaching model: recorded training (videos + Google Docs), a Skool group for questions, weekly or biweekly hot seats that double as new content. Clean up your existing call transcripts into SOPs/how-to docs as the course content. Price it at $3k/$5k/$8k per year instead of as a monthly subscription.

This is advice I will be applying myself.

One of the guys I talked to yesterday has a sizeable email list. At the start of this year, he was only making about 30 cents per subscriber each month.

I have been coaching/partnering with him for the past 7 or so months, and each of the past three months he has made $1/subscriber or more.

So I will take the advice I’ve given him to get him that result and package that advice up, or rather, get Claude to package it up. I will then put it in front of my list… in front of other people’s lists… in front of the entire Wall Street Journal readership (well maybe not, but I will probably run cold traffic to it).

I’m also thinking of creating a group-coaching layer to my Skool group, like I advised the other guy yesterday. This group coaching would be there to help folks who have email lists monetize their list better, if for any reason it’s not a fit for us to do the kind of 1-1 partnership/coaching I am doing with the guys I talked to yesterday.

And finally, I’ve learned, but I have to keep relearning, to stop trying to help people get started.

People who haven’t started have their own reasons for not starting — whether that’s the timing is bad, or it’s a conflict with their identity, or they simply have better options and don’t want to put in the effort it would take.

Clearly, I’m not saying that everybody who hasn’t started will never get started. Saying that would be kind of… dumb. But people get started for their own reasons, in their own time.

If you haven’t yet gotten started sending daily emails and building a little personal brand online, which can support you through thick and thicker, then get started, in your own time.

Maybe that’s today, or maybe not.

Like I’ve written recently, it takes several ingredients to make a little daily email business work, among them a small audience, good offers you can promote, and of course the emails themselves.

If you’re just getting started today, then my advice is to start with the emails.

I say that because it’s the way I did it and I know it to work, and also because writing emails can get you a lot of the way to creating an offer, and it can even slowly but steadily build your list, via word-of-mouth or search traffic if you have a public email archive.

If you wanna get started today building your own little personal empire, here’s my stream of daily advice on what to put in your daily email to keep it both interesting for your readers and valuable for you:

https://bejakovic.com/deh

Why haven’t course creators been told these facts?

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Have you tried to sell at least one course since 1947? Then here is the full, uncensored story of what it takes to make $100,000-$1,000,000+ in course sales… how you can avoid the pitfalls that swallow up and trap 86% of course creators… and live the 4-hour workweek you’ve dreamed of, in a hammock, by the beach, a piña colada with a little umbrella in your hand!

Today, while attempting to write you an entirely different email, I came across an article, written by Claude, and published earlier this year by the people at Kajabi.

Kajabi, as you might know, is a platform for hosting your courses, along with a shopping cart, and a bunch of other integrated tools for course creators.

Several people I know and have mentioned repeatedly in this newsletter are using Kajabi, among them Kieran Drew, Parker Worth, and Travis Sago.

Kajabi is in a unique position because 1) appeals to course creators 2) has info on the sales those course creators make.

Kajabi has been in business since 2010, and according to the article I read, its users have made more than $11.7 billion selling their knowledge and expertise.

Am I getting you a little warm here? A little curious?

Because, without revealing any private info, Kajabi crunched the numbers on their customers and found the truth about course creators, which Big Course has been hiding from you. Here are the vast, drear, naked facts:

* RAMPANT INEQUALITY: The top 1% of course creators collect 44.3% of everything ever earned on Kajabi. (That’s $5.18 billion.)

* COURSE CREATING MILLIONAIRES: Among those course creators who manage to sell even one copy of their course, 1 out of 40 managed to sell $1 million dollars’ worth or more.

* ONGOING EXPLOITATION: 53.8% of all course creator earnings arrived on a customer’s second purchase from a course creator, or their third, or their tenth.

Based on such facts, Kajabi gives the following recommendations to those course creators who want to succeed, and even become millionaires:

“The gap between the typical expert [lifetime earnings: $3,653] and the six-figure expert [14% of those who manage to sell anything at all] comes down to three measurable behaviors: customers who buy again, a catalog deeper than one offer, and enough months in the game for both to compound.”

In less Claude-y language, more offers… more followup with previous buyers… and time, blessed time.

You’ve already got time passing. No need to do anything there.

More followup with previous buyers is what daily emails are for. If you want my help there, you can find it here: https://bejakovic.com/deh

And as for offers:

I’m thinking about running a small workshop, limited to a few people, to help you create more offers, including $1k+ offers, without having to create entirely new suites of products or services.

If such a workshop is something you’d be interested in, then reply to this email, because your interest (or disinterest) will determine whether this workshop happens, or whether my offer-creation secrets go back to the attic, among my collection of dusty puppets and that one skeleton I keep meaning to get rid of.

10 things you need for email success

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A few days ago, in my Daily Email House community, copywriter Svet Dimitrov asked the members:

“what’s stopping you from emailing daily?”

I figure it could be a buncha different stuff, for a buncha different people. The situation is summarized by the quote, “Happy families are all alike; every unhappy family is unhappy in its own way.”

This morning, I sat down and wrote up a list of 10 things I think it takes to have success with an email list, based on what I’ve seen in 8+ years of running this newsletter.

I was pleasantly surprised by my own list.

You can find it at the link below, either so can feel good about the things you already have that you need to uscceed… or so you figure out what you don’t have yet, and so you can find a way to get it, if you so choose. Here’s the link:

https://www.skool.com/daily-email-house/10-things-you-need-for-email-success

If you’d want me to pay you $10k

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Last week, I interviewed marketing consultant Tom Render about how he has used, oh boy, cold outreach to get business deals worth anywhere from $20k to $500k. Tom gave an example of how his strategy would work if he set his sights on me:

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For example, if I were trying to get your business, I’d ask, “What does John want? Offers. Really hot offers he can sell to his list.”

So I’d go find some really good offers you wouldn’t find yourself and connect you with those people.

I’d say, “Hey, can I have an introduction fee? I’ve got all these offers if you’re willing to do a brokering deal.”

And you’d say, “Sweet, you’ve just saved me a whole year of work, here’s a list of 20 offers.”

Do you know what I mean?

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I absolutely do know what Tom means. And he’s right. An outreach with this proposal — from somebody I know or don’t know — would be 100% welcome and 100% easy for me to say yes to.

I’ve been running this newsletter for a long time.

On a few occasions, my readers have written in unbidden to recommended offers I could possibly promote. Sometimes they even introduced me to the owners of those offers. Every time I was super grateful.

But nobody has ever taken the initiative to find 20 people who have cool offers that I might like to promote and don’t know already.

Maybe I can fix that. I got my own offer for you today:

1. If you know of offers I could promote to my list, from people I don’t know, then write in and let me know. As a minimum, these should be people who:

* I haven’t promoted anything from before…

* Have a proven offer selling at $300 or above…

* Are open to having others promote their offer (confirming this is your job, which can be as back-breaking as sending an email to the offer owner saying, “Hey can I send you some buyers to [your offer name]?”).

Also, if you write me to recommend an offer, please give me some kind of argument why you are recommending it and why it might be a fit for me.

This could be that you’ve bought it yourself and loved it, or something else you can conjure up — but please don’t just send me a bunch of offer links and make me do all the work, because that defeats the entire purpose of this deal.

2. In return, I will, as a start, give you my gratitude and will help you how I can in the future, including connections, jobs, recommendations, and public endorsements, whatever might be fitting.

3. I will also give you a peek behind the curtain of the negotiation with this offer owner, as we decide whether or not to do a JV deal together.

4. Finally, I will pay you 10% of the first promo do with person, if it ends up happening.

As one reference point, I recently promoted Vasilis Apostolou’s Million Dollar Hooks Machine. I sent four emails and made 25 sales, for a total of $7.5k. Half of that, or $3.75k, is mine as per my agreement with Vasilis. Had you been the one to broker this deal, you would get $375 for the intro.

As another reference point, the most successful affiliate promo I ran this year was for the 1-Person Advertorial Agency back in January. I sent more emails then, and I also had a bonus, plus the price of that offer was $799. As a result, my affiliate commission for that promo totaled $11,486.25. Had you been the one to introduce me to Sam and Thom, I would have paid you $1,148.

So you can see roughly how the math works.

If you want me to pay you $10k, put me in touch with 20 people whose offers I end up promoting and making around $5k myself per promotion.

Or introduce me to more people.

Or introduce me to fewer people.

My deal isn’t about the number of people you can introduce me to, but about the quality.

If you know somebody who has a cool offer, and based on what you know of my emails and the kinds of offers I promote, you think might it might be a fit for my list, then let me know, and we can make a deal. Or if you want to go all Tom Render on this problem and research it and dig in and send me a list of 20 such people, that would be just fine too. Thanks in advance.

The real psychology behind the most famous USP of all time

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A few days ago, I did a poll in my Daily Email House community, asking members what comes to mind when I say, “Most overused marketing case study of all time.”

I had one overused case study in mind, but I wanted to see what others would say. Some of what came up:

Claude Hopkins’s campaign for Schlitz beer…

David Ogilvy’s powerful promotion of the impressively loud Rolls-Royce electric clock…

The Wall Street Journal’s “Two young men” sales letter.

Finally, architect and copywriter Neil Sutton got the one I was thinking of:

“First one that came to my mind was the Domino’s Pizza as the ultimate example of a USP.”

Yes! That in my mind is the most overused marketing case study. It’s famous and has been told and retold, generation after generation, in books, courses, and from the stage:

“Fresh hot pizza in 30 minutes, or it’s free! Nobody said nothing about ‘good’ or ‘good for you’! Haha! Such a great USP!”

So why doesn’t Domino’s use this USP any more?

On May 25, 1990, Susan Wauchop, aged 41, was driving on a local road near Granger, Indiana. She got hit head on by a speeding Domino’s van that was coming from the other direction and had lost control. Wauchop died a few hours later. Her family was awarded $2.8 million in damages.

That didn’t stop Domino’s incentivizing their delivery drivers to speed. But a much larger settlement did. In 1993, a woman who suffered serious head and spine injuries after being hit by a Domino’s driver who sped through a red light was awarded $79 million in damages.

A few days after that settlement, Domino’s CEO Tom Moynihan announced the 30-minute guarantee was abolished, in the interest of public safety and corporate profits.

Today, I wanna tell you about an innovation that Domino’s introduced in the coming years, because it relates to that famous USP, and it relates to what you are doing. Yes, you. Right now.

Whatever business you are in, however advanced or new you are to it, what I’m about to tell you is relevant to you, and is certainly the most valuable thing anybody has told you today… possibly this month (it’s only the 3rd…) or maybe even this whole year (it’s a stretch, but maybe).

Ready?

In the mid 2000s, Domino’s conducted a study of the emotions involved in ordering and waiting for a pizza. From a contemporary article:

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The “high” at the point of ordering was followed by a trough of anxiety. “People have told us that anxiety sets in. They don’t know if we’ve got their order, if we’ll get it right, if it will arrive on time,” said spokesman Tim McIntyre.

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Domino’s described the customer experience of ordering a simple pepperoni pizza as an “emotional rollercoaster.”

It makes sense when you think about it.

You (and yours) are hungry… you have to decide (or agree!) what you would want to eat… you finally do decide… you take action and order… you throw up your arms to signal victory, and then… nothing. You have to wait, and can’t do anything about it. Not only that, but you have complete uncertainty about when, if, by whom, or to what extent you will ever be satisfied.

So maybe the famed Domino’s 30-minute guarantee wasn’t really about speed. Maybe it was just about certainty, or rather, about eliminating uncertainty.

Domino’s took this insight and asked themselves, “How can we use this to make money, without killing or maiming people in the process?”

The answer was the Domino’s Pizza Tracker®. Order a pizza, then go to a webpage that that tracks your specific pizza and how it’s progressing:

Order received => pepperoni distributed => oven being preheated, we should have done this earlier => pizza put on that big flat wooden shovel => pizza burned a little, but ok => cardboard box => out the door

Result?

Well, It worked. Big time.

When the Domino’s Pizza Tracker came out, people love-love-loved it.

Moms, who had been dealing with screaming and nagging children, loved it in particular. “I used to want to throttle my little boy,” one mother said (I’m dramatizing a bit). “Now I just sit him in front of the computer screen to watch the Domino’s Pizza Tracker®. He is hypnotized and more importantly quiet until the pizza arrives. This is the best thing ever!”

The Domino’s Pizza Tracker upped sales, particularly online sales. It led to higher average order values. It led to more loyal customers. Twenty years on, the tracker is still in existence, and billions of people used it to track billions of pizzas.

Point being, uncertainty is a really horrible feeling for your customers to experience. As a result, uncertainty is really horrible for you too — it kills sales, cause refunds, sinks brands.

And vice versa. Eliminating uncertainty is good for business.

The Domino’s Pizza Tracker gives you one simple idea, something you can apply in your own business in some way today, to reduce uncertainty.

Of course, there are different kinds of uncertainty, and different ways to deal with that uncertainty.

Travis Sago, the guy I keep hyping up because I think he is the second coming of Claude Hopkins, talks about 5 kinds of uncertainty or risk you want to reduce for people under the acronym TIMER.

You can’t always eliminate all five. But the more you can eliminate, the richer you get, and the easier the process becomes.

I normally promote Travis’s very expensive Royalty Ronin community, of which I am a member.

Today, no. I want to minimize your uncertainty of joining a new, overwhelming, expensive community, and trying to integrate yourself there.

Instead, I will just point you to Travis’s book, Make ‘Em Beg To Buy From You, which you can get on Amazon.

Fair warning: This is not a particularly elegant or well-written book.

In fact, I don’t think it’s really written at all. Most of it is bits of wisdom that seem to be transcribed from Travis’s live trainings.

But the ideas in this book are gold, if you only take a bit of time to go through it and to really hear what Travis is saying, such as the five kinds of uncertainty, the TIMER risks, which you can find in Chapter 3.

For more information:

https://bejakovic.com/begtobuy

Wouldn’t it be nice

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This morning, I packed up my laptop, walked to the nearby museum to work (they have a nice garden with tables), was rebuffed (museum is closed), and turned back to sit down in a cavernous cafe next to my house.

I am now here, surrounded by other people with other laptops. I got my coffee, and am surveying the results of the 36-hour promo I was running for Parker Worth’s Cold Gold training until a few hours ago. Results:

* 4 emails sent

* 11 unsubscribes (people really didn’t like that “You gotta buy this” email)

* 259 clicks to the sales page

* 42 front-end sales

* 70 sales in total (front-end plus bumps and upsells)

* $4,391 that I made as an affiliate (Parker was giving away a 75% commission)

All in all, I reckon it took me about about 5 hours of total work to run this promo, meaning to write the 4 emails… conduct 5 interviews with people from my list… and package that up into the Cold Outreach Fastlane offer, which is what I was really selling the whole time, while making Parker’s training just a condition to getting what I was offering.

In my book, whenever I can make 1k+ from my list in a day, it’s a good day. And while I don’t really think in terms of hourly wage, I figure that whatever $4,391 divided by 5 comes out to is a fair and just hourly wage in today’s economy.

“Oh please,” I hear somebody in my audience sneering.

Perhaps you think it’s a dick move for me to lord it over people about how I’ve got this casual and comfortable lifestyle and an asset, in the form of my email list, which pays me, and not only in the form of money, but also in the form of offers, and introductions, and quiet but steady word-of-mouth around the Internet.

Maybe it is a dick move. But I am making it because I want to tell you that I am not all that unique. I know a bunch of other people who have similar little businesses to mine, based around an email list, around daily emails, and around a few monthly promos of interesting offers.

These people all get remarkably similar results to mine.

$1 per email subscriber per month is often touted as the norm for email marketing. But for me and other people who do similar stuff to what I do, $3-$5 per subscriber per month is very doable, month after month.

With even a modest-sized list, that becomes a nice income, whether on its own or on top of other stuff you might be doing.

Wouldn’t it be nice? Wouldn’t it be nice to have something similar?

If that’s what you’re asking yourself right now, then I want to point you to a very unique opportunity that’s good for the next 24 hours or so.

The fact is, it takes several things to line up for a business like mine to work. You have to write daily emails or close to it… what you write has to be interesting and valuable enough to keep people engaged… you have to have an audience of at least some size… you have to have good offers to promote.

Most people are missing more than one of the items above, and therefore getting to a little daily email biz like mine seems impossible.

Right now, Nick Bandy is making an offer to make all this very possible for you, to plug up any holes you might have right now, and to effectively build you a daily email business that just works.

Nick, by the way, is one of the people who does like I do, and gets similar results from his email list.

He knows how to grow a list. He knows how to email that list with emails that people (including me) love to read. And he’s got a stable of great offers, some of which I’ve promoted in this newsletter.

The very unique aspect of the current opportunity is that Nick is offering a completely “done for you” email business in a box, including proven offers you can sell… list growth… and help with daily emails… at a price of your own choosing.

Maybe you didn’t read the above paragraph to the end. So let me repeat the important bit:

At a price of your own choosing.

For more information on how this works, before Nick pulls this offer:

​Nick’s done-for-you “daily email business” offer​

Last call for Cold Outreach Fastlane

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“People say, you can drag a horse to water, but you can’t make it drink. B.S. You just have to give it enough salt.”
— Travis Sago

This is the last email I will send before I pull my Cold Outreach Fastlane offer, which will happen later tonight, at 11:59 pm PST.

Cold Outreach Fastlane tells you how 4 (+1) copywriters, marketers, and business owners are successfully getting business via cold outreach, right now.

At the heart of their approach is the Travis Sago insight above.

Maybe you can figure out how to extrapolate that insight to your particularly situation. If not, you can find how other folks have done it and are doing it right now inside Cold Outreach Fastlane, if you act before it disappears in a few hours.

In case you’ve missed my previous 3 emails, here are the details on this disappearing offer.

Over the past week, I interviewed 4 people who are getting clients via cold outreach. Among them:

#1. A super young copywriter, without much previous experience, from a non-English-speaking country, who started doing cold outreach two months ago, and who has since gotten two ongoing clients in the US and UK, one for creative strategy and the other for email marketing…

#2. A business owner who makes $12k-$18k in profit every month by sending out a 3-word email to prospects who don’t know him from Adam’s housecat…

#3. An experienced copywriter who used to hire a cold outreach agency, and who has now taken things into her own hands, and is getting on 1-2 calls with dream clients every week on average with her “mind-numbingly simple” cold outreach…

4. A marketing consultant with a unique and very impressive take on cold outreach (I was impressed) that has been a steady source of $20k-$500k client relationships since he left his previous in-house position and started working for himself.

I also interviewed one more guy.

This dude is getting better results from cold outreach, with less effort, than all the above people combined.

But right away, this dude told me he is “slightly terrified of becoming The Cold Outreach Guy™. I use it, but I’m more the convo guy really 😂 Outreach gets you through the front door. I’m much more interested in what happens once someone answers and there’s an actual human being on the other side.”

So that’s what we talked about on the interview:

How to make deals/offers people are willing to say yes to… how to move the conversation along when people actually express tentative interest to your initial outreach… and where people who are new to this flub it up.

I have packaged up all 4+1 of these interviews (4 on cold outreach, one on having convos and moving things along) into an offer I am calling Cold Outreach Fastlane.

Because, the way I see it, there are two reasons people fail with cold outreach:

1. Their cold outreach system sucks (eg. “Hello Sir, may I send a quote?), or

2. They lack belief that their system (which might be perfectly legit) works, and so they give up too soon.

Cold Outreach Fastlane fixes both of these problems.

It tells you 4 different cold outreach systems that are working right now (well 5, but let’s keep that a secret between you and me), plus you get to see the lovely faces and hear the inspiring case studies of the people for whom those systems are working right now.

You know what that does for you?

It tells you what to do, and more importantly and valuably, it gives you belief that you too can succeed, so you don’t get frustrated at your lack of certainty along the way and give up too soon.

Cold Outreach Fastlane: If you are doing cold outreach today, or considering starting it tomorrow, it will get you to where you want to go faster and more smoothly.

And now the price.

Cold Outreach Fastlane is now available to you for the shocking and frankly outrageous price of free.

Well, you have to make an investment. But then you get Cold Outreach Fastlane for free.

What you have to invest in is a ticket to Parker Worth’s upcoming training, Cold Gold.

Parker and his business partner have been running a cold email agency for a while. They are getting results for their clients, including and up to the storied “the outreach was working so well that we asked Parker to stop because we had trouble talking to all the qualified leads.”

On Cold Gold, Parker is gonna give you the details of the cold email system he himself uses to get leads for his agency clients, so you can do use it too if you like. Consider it one more cold outreach system + success case study, a bonus to what I’ve prepared for you inside Cold Outreach Fastlane.

If you wanna take me up on Cold Outreach Fastlane, here’s what to do:

1. Go to this page: ​https://bejakovic.com/coldgold​

2. Invest $99 for a ticket to Parker’s upcoming Cold Gold training

3. Forward me your confirmation email BEFORE tonight, Thursday, at 11:59pm PST, and I will get you access to Cold Outreach Fastlane. (NB: the cart for Parker’s training will remain open for the rest of this week. But my offer for Cold Outreach Fastlane is only good until end of day today. It can make sense to act now if you want it.)

Plethora of work out there that’s so easy to get

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A few days ago, I interviewed Tom Render, a very successful copywriter and marketing consultant.

Formerly, Tom used to write copy at Agora, a job he got via cold outreach.

After Agora, Tom went out on his own, and got himself a series of clients, some paying him $20k, some as much as $500k, again by cold outreach.

I interviewed Tom about his cold outreach philosophy and his various cold outreach campaigns. After the interview was over, Tom said:

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I see cold outreach quite differently from most people. When you look at the people online who teach it, it’s horrible. It’s spam city. And people get this idea that cold outreach is really hard. It’s not hard. And it’s not horrible in any way. If you find it hard and horrible, you’re doing it wrong.

It’s the same as making friends, or dating. If you’re finding it hard and horrible, you’re doing the wrong thing. It should be fun and interesting. Pick cool people you want to hang out with, and then send them cool shit. It’s not that complicated.

It is something copywriters really need to learn. Even our agency gets inundated with messages people have clearly pasted to a million other people. And I’m like, do you understand how backwards this is? Would you make an ad for one of our clients and just copy and paste it across six different brands? Because that’s what you’re doing with your own brand.

I find it weird that copywriters are like this. So good at writing ads for their clients, but not for themselves. And I do get it. I should write a daily email, clearly. But I never bring myself to do it, for all sorts of reasons. One of them is this. There’s a plethora of work out there that’s so easy to get. It’s not even difficult. People want to work with nice people. That’s it. So be nice.

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I think Tom underestimates the talent he might have for being cool and figuring out what stuff he could send people that they would find interesting and valuable.

But maybe, if you listen to the interview Tom and I did, and hear various examples of cold outreach campaigns Tom’s done, you will get some cool ideas of your own. You can also hear what Tom would send me if he wanted me to pay him (nobody’s pitched me this before, and I can tell you I would say yes in a heartbeat).

Tom’s interview is part of an offer I am making right now, until the end of today, called Cold Outreach Fastlane. If you wanna find out how to get Cold Outreach Fastlane for free, before the deadline runs out:

https://bejakovic.com/announcing-cold-outreach-fastlane/