Business Ideas

How to grow a Skool group to 500+ members in 14 days

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Yesterday, I sent out a handraiser email asking my readers if they have a Skool group with 500+ members. Results:

A handful people replied to tell me NO.

Precisely ZERO people replied to tell me YES.

I found that surprising, because a few weeks ago, I sent out similar handraiser email and asked my readers if they have an email list of 5k+ subscribers.

I got dozens of people replying YES to that.

Maybe some of my readers have Skool groups with fewer than 500 members. Maybe they have groups on other platforms than Skool. Or maybe folks on my list are primarily concerned with email, and have no interest in running a group, on Skool or anywhere else.

About that last option, back in 2025, I wrote the following:

“The people who do a good job running communities will have the same advantage that, say, a business that emails its customers regularly with interesting emails and desirable offers has over a business that emails stupid coupons at holiday time with nothing else in between, except maybe a ChatGPT-generated listicle.”

I still stand by that. In fact, I’ve doubled down on it, and now I have two Skool groups, rather than just one. Each of my Skool groups has made me tens of thousands of dollars over the past year.

The thing is, there is plenty of genuinely valuable info on how to write emails and make money from an email list.

There is not so much info on how to manage people in a group, get them engaged, and get them to gladly and even eagerly hand you money.

Yes, there are a bunch of new-baked Skool experts promising to teach you how to be Skool experts, if you would only join their Skool group for would-be Skool experts. so they could finally have some proof to show their Skool-expert system works.

But there’s not a lot from people who have been running groups for, say, 10+ years, who have made millions of dollars per year via groups, who have spun up dozens of new groups and made them successful.

And with that, it is now time for me to once again promote Travis Sago’s Royalty Ronin community, of which I am a card-carrying and paying member myself.

Travis has been running groups and communities for 10+ years.

Out of everybody I have seen manage groups, nobody is as good as Travis in terms of 1) engagement and interesting group content 2) the ability to pull money out of a group.

Travis’s Royalty Ronin community is a paid group of about 500 members. Last year, Travis pulled out more than a million dollars out of it, and the majority of that was not through membership subscriptions. Rather, it was by partnering up with members, licensing his courses to members, and by running auctions to sell his new offers.

Last month, Travis ran an auction where the offer on auction was a brand new community that Travis would create, stocked with 500 members, which the auction winner would run and monetize with Travis’s help.

Two days ago, the winner of that auction posted the following inside Ronin:

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$540 monthly recurring. 519 members. 15% conversion.

From scratch. In 14 days.

That’s what Travis Sago’s Netflix Method did for Leads on Demand, the Skool community we built from zero (I say we…Travis is building…I’m doing the documenting!)

If you’ve got a community that’s gone quiet, or you’ve been putting one off because you just don’t know where to start, this is the step-by-step.

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… and then came the step-by-step (part 1 of 4).

I am going through this step-by-step carefully, and I am going to be applying it to my groups.

If you’d like to go through it yourself, Travis offers a 7-day free trial to Ronin (the “Netflix Method” is currently pinned as the top post inside). If you are interested in growing, running, or monetizing a Skool community, and you want to learn how the best that I know is doing it:

https://bejakovic.com/ronin

Last call for Fast Revenue Laser Coaching (and my bonus)

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This is the last email I will send to promote Rob Goyette’s Fast Revenue Laser Coaching along with my “I help you” bonus.

Rob’s Laser coaching Offer will go on after tonight, and will continue to be a worthwhile investment. But my promo ends tonight, Sunday, at 11:5pm EST, at which point my bonus disappears, never to be repeated again.

I once listened to a seminar by legendary direct marketer Dan Kennedy in which Dan, an inveterate gambler, helpfully advised one of his seminar attendees:

“You gotta make a bet at least once a day! You could be walking around lucky and not know it.”

I’ll make the same argument for making a $1k+ offer to your list.

You gotta make a $1k+ offer to your list at least once a month. You might have people on there who would happily pay you a thousand dollars or more, and not know it.

Like I’ve been saying the past few days, Rob’s Fast Revenue Laser Coaching is the best and easiest method I know to create a $1k offer that 1) sells and 2) makes sense to deliver for $1k.

If you’re curious about it, here are the details about it, one last time.

The offer:

Rob Goyette’s Fast Revenue Laser Coaching program.

The promise of Rob’s Laser Coaching is to add money to your bank account, fast, even by the end of this week. Previous experience and success with coaching are optional.

I put Rob’s Laser Coaching system into action myself last winter.

I proved to myself it works.

I am now happy and even eager to recommend it to you. Tons of people on my list and in my Skool group don’t have an offer at the $1k mark, and their lists and businesses would be transformed if they did. Rob’s Laser Coaching program legitimately fixes that.

My bonus:

Rob’s Fast Revenue Laser Coaching sells for $997.

My bonus, if you take me up on this offer, is my ongoing 1-1 support until you make your first $997 with your own Laser Coaching offer. That means getting just ONE Laser Coaching client, and it’s very doable.

To make sure it’s not only doable but that you actually do it:

We’ll get on an initial call, to see where you’re at and how best to proceed.

After that, you get access to me over email, as often as you like, on any Laser Coaching related topic, with the goal of moving you forward to signing coaching clients and making your money back and then some.

I’ll help you with your offer, your copy, or you deliverables. I will also be there if you simply need me to tell you that, yes, you’re okay to take the next step forward.

The sales mechanism:

Rob sent me several options for selling Fast Revenue Laser Coaching: a sales page, a downloadable report, a recorded webinar.

I normally sell affiliate offers direct to the sales or even order page.

I also normally hate webinars.

In this case, I will send you to the webinar, and I will in fact insist that you watch it. (I went through it myself just now.) The reason why:

Like I said, Fast Revenue Laser Coaching costs $997. That’s a significant amount.

If you are considering buying this offer, it’s worth 27 minutes of your life to sit through Rob’s presentation about it, and get informed about what you’re buying, and make an informed choice whether or not to buy it.

I’m making your watching this webinar a condition for taking me up on my bonus. (I will simply ask you if you have watched in full, and I will rely on your scout’s honor to tell me the truth.)

Rob’s webinar lays out his entire system in 5 steps. You can go through the webinar if you like, get a clear idea of what Rob’s system is, and run with it.

Of course, you won’t get the implementation specifics, templates, etc. I believe the full system, with all the details and resources that Rob’s experience provides, is worth $997, in order to get better results and to save time.

Once again, this is a recorded webinar.

Quite pleasantly, Rob is open about that fact right at the start.

There’s none of the usual webinar fakery and time wasting: “Where is everybody from? Oooh Ann is from Connecticut… and Mike is from Baltimore… welcome Mike…”

None of that.

You also don’t have to wait 7 mins and 32 seconds until it starts. You can watch right away, and simply find out if this is for you or not, without any fluff.

Once again, this offer ends tonight, Sunday, at 11:59pm PST.

If you’re interested in having a coaching offer that sells, and you want to get my 1-1 support making your first $997 with Laser Coaching, here’s where to go:

https://bejakovic.com/laser

Time for me to shut up

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The past few days, I’ve been promoting Rob Goyette’s Fast Revenue Laser Coaching system, and it’s clearly time for me to shut up.

Because I myself signed up 3 Laser Coaching clients last winter as a test of Rob’s system. And now that I’m talking about Laser Coaching in my emails, well, these clients are waking up and putting me to work.

And so, yesterday, after a 3-month break, I had a coaching call with one of the 3 people who took me up on my Laser Coaching offer last year.

The last call I had with this coaching client was back in May. Altogether, we’ve only had a half dozen calls, though it’s now been 9 months of coaching. And yet, back in February or March, she told me that the coaching had already paid for itself.

So this laser coaching has been kind of nice. My has client gotten her money’s worth. Meanwhile, I get to get on Zoom every 2-3 months, pontificate, help somebody else along, feel smart, plus make notes of the advice I’m giving out, because almost everything applies equally to me.

Let me now give you a peek behind the scenes, one actual bit of advice I gave this coaching client yesterday:

She herself is thinking of creating a $1k offer, most likely a coaching offer. But about what? Her list is diverse. She doesn’t have a clearly labeled box to put her expertise and support inside of, in a way that would feel relevant to her list.

Business coaching? Writing coaching?

Sure. Those are options. Plenty of people have made such coaching offers, and some have even managed to sell them.

Trouble is, those kinds of coaching offers are also super broad and vague, and not all that convincing. There’s no proof baked in.

So my advice was to create hyper-specific coaching offers based on her recent wins or current things she herself is working on.

I won’t give you specific examples from her business because that’s too behind-the-scenes. But I’ll give you some examples of possible coaching offers I could create using this template:

* Low-Ticket Funnel Laser Coaching: Build out a cold traffic funnel to sell a low-ticket offer. This is something I am working on myself right now, and if you like, you can come along with me and get my help and support.

* Most Valuable Offer Laser Coaching: Run a series of live paid workshops, which I call Most Valuable Offers, with my help and support. I’ve run a bunch of these and made a lot of money while getting very happy customers out of it, and I’m willing to share what I’ve learned to help you make more money, more easily and pleasantly.

* Weekly Newsletter Laser Coaching: Write and monetize a weekly newsletter for your business. Since May, I’ve been doing this for one client, and I’ve done it for myself in the past in the health space. Get my expertise, support and motivation as you build up and monetize your own weekly newsletter.

* Price Increase Laser Coaching: Raise the prices of your existing products or services, or introduce new products or services at higher prices. I’ve had a lot of success raising my own prices over the years and actually making much more money as a result. I’ve also helped a bunch of other people raise their prices over the past year. Get my help and support etc.

Again, these are just examples of possible Laser Coaching offers I could make. They are not actual offers. But maybe they can give you an idea of the kind of coaching offers you yourself could make, which are both specific and which have proof and urgency baked in.

Speaking of urgency:

Since yesterday, several more people have bought Rob’s Laser Coaching via my promo. We are getting close to the private RESERVE number I have set at which I said I will pull down my “I help you” bonus.

But one way or another, I’m gonna end this promo tomorrow night, Sunday, because I have other stuff to promote. And because, like I said, it’s time for me to shut up.

If you want the full details on Rob’s Fast Revenue Laser Coaching, on why I’m promoting it, and on the bonus I am offering and the conditions to claim it:

https://bejakovic.com/announcing-fast-revenue-laser-coaching-and-my-bonus/

People are buying

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Yesterday I started promoting Rob Goyette’s Fast Revenue Laser Coaching system. Basically, Laser Coaching is Rob’s clever and very proven way for people (experienced or not) to offer a $1k coaching offer that 1) sells and 2) makes sense to deliver for $1k.

A few people have already taken me up on this recommendation. One of them is guitar instructor René Kerkdyk, who wrote me last night to say:

“I could not resist this cool offer.”

… and this morning to say:

“I’m through the Fast Revenue part already and it’s cool how turnkey this is. And the affiliate offer is a nice bonus.”

About that nice bonus, I got a question today that came from digital product designer Karla Fernandes, who not only does but also teaches UX/UI design, and who’s got a Substack on UX/UI with 5k readers. Karla wrote:

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I think the offer is really interesting. As I understand it, you pay $997 to join the coaching business, get access to his system, and receive support in creating your own offer and monetizing it.

From your email, I understood that if I buy the program, you would also help me with the copy, emails, and so on.

So my question is: if you completed his course and can help me with the copy, emails, etc., why would you offer that support as a bonus rather than simply offering it as a $997 service?

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A few reasons why I’m selling Rob’s Laser Coaching system and tacking on my support as a bonus, rather than offering the whole thing myself:

1. It’s Rob’s system, and I wouldn’t want to sell it like it’s my own.

2. Rob has a ton of assets, marketing, case studies that make both selling this and delivering the result easier. I don’t want to recreate all that.

3. I am only offering my “I help you” bonus to a few people, and only during this promo. But I can sell Rob’s offer and make half the money to more people, both now and in the future, without having to do any of the delivery. (If this initial promo does well, and the people I’m working with get results, future promos will be easier.)

4. I’ve actually taken some ideas from Rob’s Laser Coaching system, and I’ve integrated them in offers I’ve made (and which I sold for significantly more than $997). I’ll talk about that in an upcoming email.

For now, to get more details on Rob’s Fast Revenue Laser Coaching, on why I’m promoting it, and on the bonus I am offering and the conditions to claim it:

https://bejakovic.com/announcing-fast-revenue-laser-coaching-and-my-bonus/

Announcing: Fast Revenue Laser Coaching (and my bonus)

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The offer:

Starting today, I am promoting Rob Goyette’s Fast Revenue Laser Coaching program.

The promise of Rob’s Laser Coaching is to add money to your bank account in $1k chunks, fast, even by the end of this week. Previous experience and success with coaching are optional.

I put Rob’s Laser Coaching system into action myself last winter.

I proved to myself it works.

I am now happy and even eager to recommend it to you. Tons of people on my list and in my Skool group don’t have an offer at the $1k mark, and their lists and businesses would be transformed if they did. Rob’s Laser Coaching program legitimately fixes that.

My bonus:

Rob’s Fast Revenue Laser Coaching sells for $997.

My bonus, if you take me up on this offer, is my ongoing 1-1 support until you make your first $997 with your own Laser Coaching offer.

We’ll get on an initial call, to see where you’re at and how best to proceed.

After that, you get access to me over email, as often as you like, on any Laser Coaching related topic, with the goal of moving you forward to signing coaching clients and making your money back and then some.

I’ll help you with your offer, your copy, or you deliverables. I will also be there if you simply need me to tell you that, yes, you’re okay to take the next step forward.

NB: I would love to sell a million copies of Rob’s Laser Coaching program.

At the same time, I do NOT want a million people to get on 1-1 calls with, or get millions of regular emails that I have to reply to.

That’s why I have set a private RESERVE number for how many folks I am extending this bonus to (first come, first served).

If I hit that reserve number, I will send out an email to announce this bonus is now off the table.

Until that happens, the bonus is live.

(If my 1-1 help and support is a primary consideration for you whether or not you get Fast Revenue Laser Coaching, and you’re worried that might have missed my email in which I announce the bonus is gone, email me directly before you buy and I will tell you whether my bonus offer is still good or has disappeared.)

The sales mechanism:

Rob sent me several options for selling Fast Revenue Laser Coaching: a sales page, a downloadable report, a recorded webinar.

I normally sell affiliate offers direct to the sales or even order page.

I also normally hate webinars.

In this case, I will send you to the webinar, and I will in fact insist that you watch it. (I went through it myself just now.) The reason why:

Like I said, Fast Revenue Laser Coaching costs $997. That’s a significant amount.

If you are considering buying this offer, it’s worth 27 minutes of your life to sit through Rob’s presentation about it, and get informed about what you’re buying, and make an informed choice whether or not to buy it.

I’m making your watching this webinar a condition for taking me up on my bonus. (I will simply ask you if you have watched in full, and I will rely on your scout’s honor to tell me the truth.)

Rob’s webinar lays out his entire system in 5 steps. You can go through the webinar if you like, get a clear idea of what Rob’s system is, and run with it.

Of course, you won’t get the implementation specifics, templates, etc. I believe the full system, with all the details and resources that Rob’s experience provides, is worth $997, in order to get better results and to save time.

Once again, this is a recorded webinar.

Quite pleasantly, Rob is open about that fact right at the start.

There’s none of the usual webinar fakery and time wasting: “Where is everybody from? Oooh Ann is from Connecticut… and Mike is from Baltimore… welcome Mike…”

None of that.

You also don’t have to wait 7 mins and 32 seconds until it starts. You can watch right away, and simply find out if this is for you or not, without any fluff.

If you’re interested in having a coaching offer that sells, and you want to get my 1-1 support making your first $997 with Laser Coaching, here’s where to go:

https://bejakovic.com/laser

How to sell coaching even if you have no experience

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Once upon a time, in a land far, far away, I met a strange but powerful wizard.

Ok, the “once upon a time” was last autumn, the strange but powerful wizard was a guy named Rob Goyette, and the faraway land was Zoomlandia. I was jacking in from Spain, where I live alone, and Rob from Puerto Rico, where he lives with his wife and two sons.

Rob was telling me about his offer, Laser Coaching. Laser Coaching shows coaches how to make money this week, even if they have little to no experience, and even if they’ve never managed to sell their coaching before.

It sounded pretty amazing as a promise. Too good to be true? I was thinking I might promote Laser Coaching to my list. So I decided to try it out myself.

Now, just to be 100.1% transparent:

I have experience coaching. And I have managed to sell coaching before to my list. Plus at least some people on my list really like me and wanna work with me.

Even so, following Rob’s exact Laser Coaching blueprint, which was different to any offer I had ever previously made, I managed to sell $3k worth of coaching by the end of the first week, with just a single post in my Skool group, without struggle or even doing any “sales,” based solely on the strength of the Laser Coaching offer alone.

To me that was proof that Rob’s system was legit, even in the face of my confounding experience. (Rob has hundreds of other successful case studies from people with less experience than me.)

After my experiment, I asked Rob if I could promote his Laser Coaching offer to my list.

He said “Sure… just let me fix the sales page.” That was back in January.

It took a while for Rob to fix his sales page in a way that made him happy. Specifically, it took him until April.

By that time, I had other stuff to do, and I put Rob’s coaching-selling miracle on the back burner.

I am getting to it now.

If you offer coaching, but nobody is taking you up on your coaching, Laser Coaching is a way to get paid by the end of this week.

I’ve tried it. It works. I will have full details tomorrow about it, including an uncomfortably generous bonus I am offering if you take me up on it.

Do you want MY minions researching YOUR new subscribers?

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A couple months ago, a new and mysterious subscriber signed up to my list.

As they always do, my minions immediately scurried off into the cracks of the internet, researching who this person might be, based only on the email address and first name he had put into my optin form.

The minions identified who this new subscriber is likely to be in real life. They then wrote up a brief report on this person, and sent me the report via email (I don’t like to deal with minions directly, because they are minions).

I looked over the report. This new subscriber turned out to have a personal website, several books and courses, and a high-ticket mastermind.

As I do, I then wrote this person a 1-1 email. This led to a conversation and eventually talk of doing an auction together to the new subscriber’s paid community of 6k members.

This email is not about auctions. This email is about minions, and how you can use mine.

The fact is, I have opened many many doors for myself, and ultimately made a lot of money, by simply starting a conversation with new people who join my email list.

Yes, I have an automated email that asks people, “What business are you in?” But that doesn’t work, not when compared to the results I get when I actually do 5 minutes of research to figure out myself what business a new subscriber is in, and if it makes sense to do so, to write them a custom email based on that.

Problem:

5 minutes of research adds up, even when you get only get a few subscribers each day, as I do.

Solution:

Minions.

A few weeks after I first contacted that new and mysterious subscriber, based on the research my minions had done, the subscriber wrote me an email to ask:

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When we spoke on Zoom, I mentioned how much I appreciated the research you did on me after I joined your email list. You said you had one of your “minions” handle that, which caught my attention.

Would you mind clarifying what you meant by that?

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Minions. You know, like in the Gru movies. Little squeaky creatures that do my bidding.

You don’t really need to know how my minions look, where I got them, or the strange noises they make when they work.

All you might want to know is that, if you like, I am willing to set my minions to work researching your new subscribers.

I would charge for this. Minion labor isn’t free.

But would you pay, say, $5 to get 50 of your new subscribers minion-researched each month?

Or would you pay $25/month for 500 subscribers minion-researched each month?

… and then to get the individual reports on each of those subscribers sent to your inbox as an email, only a short while after each new sub subscribes, so you can start a 1-1 conversations that might lead you to opportunities, money, and maybe love?

If you would, reply and let me know. Thanks in advance.

What to do with offers that don’t sell

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Yesterday, I was on a call with a business owner I’m helping to make more money from his list.

He has an offer that used to sell well, but hasn’t been selling lately.

“Seems like there’s just no interest in my list for it these days,” he said.

I know the problem. I’ve had it myself. I also know the fix.

“Raise the price,” I told him. Here’s the logic:

There might still be demand in your list for your non-selling offer, but people need a reason to move. Nothing moves people like, “Before the prices goes up!” Announce the fact and you might make sales, even though haven’t been able to make sales for a long while.

But what if you announce you’re raising the price and still nobody buys? Two options:

Option one is that they buy at the higher price some time in the future.

Don’t scoff. It’s perfectly reasonable.

I was on a call recently with another business owner who runs a big list and a big business around that list. He flat out said, “If an offer is priced at something like $300, I don’t bother with it. I know it’s gonna be for newbies and it’s not for me.”

The fact is, we all evaluate value based on price.

Something with a lower price almost inevitably has lower perceived value. Something with a higher price has higher perceived value.

So an easy way to increase the perceived value of your offer is to raise the price — and to very reasonably attract sales you would not have attracted at the lower price.

“But yeah but yeah but what if it still doesn’t work?”

That’s option 2. And option 2 is you’ve won.

I figure it’s better to have a $30k “one-day intensive” that nobody buys than a $3k “one-day intensive” that nobody buys. Look at Jay Abraham. He built his entire positioning on that core idea.

You don’t have to do like Jay and charge $30k for a day with you.

But if you have a higher-priced offer, whether anybody buys it or not, it becomes anchoring for all your other prices.

It puts you into a premium category, and it makes all your other offers seem reasonable by comparison.

Plus it gives you a higher-value asset that you can now repurpose. A $2k course that you legitimately sell, whether anybody buys it or not, still makes for a legitimate $2k value if you give it away as a bonus or if you bundle it in with other offers. A $30k “one-day intensive” legitimately makes a 20-minute consultation with you worth $1,000.

Earlier this year, I ran a cohort with a small group of people about running a price increase promo.

Since that cohort went well — the people who participated made money, and I was happy with running it — I’ve just decided to run it again.

Basically, my offer is:

You run a price increase promo to your list, and I act as your Mentat. Hopefully you make a nice amount of money in a short amount of time from your price increase promo. One way or the other, you come out ahead in terms of status and positioning and the relationship with your list.

Do you have a list? Do you wanna run a price increase promo? Do you want my help and guidance on which offer to increase the price of… how much to increase it by… and how to run this to your list for the best possible effect?

If so, hit reply. I wanna hear what you’re up to. If I feel I can help you run a successful price increase promo, I’ll give you more details about this price increase promo cohort.

Free advertorial + no bondage

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Lemme tell you about my recent positioning fail, so that we’re on the same page, or so you can maybe avoid the same:

Over the past few weeks, I’ve been talking to a guy who runs a big ecom business.

He had heard of my “free advertorial” offer and was interested.

We got on a call. At the end, he asked if I would sign an NDA.

I figured it’s harmless. I’ve never revealed any insider secrets from businesses I’ve worked with, and I don’t mind signing a paper to say I won’t do it in the future. I said, “Sure, send it over.”

The NDA arrived. Except it turned out it was not just an NDA. Actually, it was a noncompete agreement as well, and how.

First, the contract was asking me to agree I would never work with any of the dude’s competitors.

When I refused that, the dude took the offending clause out. He put in a new clause that said I could never use any knowledge or insights gained via working with him with any other clients.

I politely bowed out.

As with everything else in my life, this is my fault.

I didn’t really make it clear to this guy how I am going into this whole “free advertorial” thing.

I’m not a copywriter looking for work. In fact, I might very likely farm out the work to one of the copywriters I am coaching inside my ongoing advertorial cohort, and simply copy chief them to make sure the result is up to my standard.

Rather, I’m going into this “free advertorial” deal as an investor. I’m looking to partner with business owners, contribute valuable assets, tangible and intangible, which I own and will continue to own and have control of, and take a cut of any profits we generate together.

I am certainly not willing to put myself in a situation of voluntary bondage to anybody.

If you’re a copywriter looking to graduate to a new level, and partner with businesses instead of serving clients, I’m sharing my positioning fail with you because you might somehow benefit from my experience.

And if you are not a copywriter, but own an ecom store yourself, or if you know somebody who owns an ecom store, my low-pressure, low-risk, zero-bondage offer still stands. You can find out more about it here:

https://bejakovic.com/do-you-want-a-free-advertorial-for-your-ecom-brand/