Business Ideas

Do you have a great gig right now? Beware and prepare

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Yesterday, I talked to a coaching client, someone who has a sizeable email list and a bunch of offers he’s been selling for a while.

Recently, he decided to step back from this to take a proper job. He enjoys learning something new at his new role, and he finds the work exciting, and he likes the company and the people, and there’s more money, stability, and free time than with all the stuff he has been doing by himself.

He asked if I have any advice as he transitions from his online business to this new job.

I’ll tell you what I told him:

Over the course of the past six months, I have had a number of people come to me and say, “I used to have this great gig, until yesterday.”

One was a business owner whose business partner screwed him and took everything.

Another was a freelancer whose main client’s business turned out to be shaky, so the client decided to bring the work in-house as a cost-cutting measure.

A third was a salaried employee whose employer decided to simply terminate the role, even though the guy was making the employer more money than he was getting paid, and could prove it.

All these people, and a few others, came to me after their once-great gig disappeared, with the idea to build a personal brand as a way of making money now.

So what I told my coaching client yesterday is, enjoy the new job and make the most of it. But at the same time, even the best, most certain gigs can disappear, overnight.

Businesses go out of business. Partners cheat you or simply step away. Employers get sick, die, or go bankrupt.

For all these reasons and more, it makes sense to have a backup to your great gig.

My coaching client is very lucky, because he’s already got the best backup I know, a personal brand, an audience, and a relationship with that audience.

If anything happens to his current job — the company is sold and the new owners fire everyone, or they slash everybody’s salaries while keeping the workload the same, or they hire somebody else to do the job because he’s cheaper/better/a nephew — then he can go to this list, and write an email or two, and most likely find a new client or a series of clients by the end of this week.

So my takeaway for you is, if you have a personal brand, don’t let it go.

You don’t have to email daily or create new offers or moonlight in addition to your day job. All you have to do is show up on some regular schedule (once a week is good), and let people know you are alive, and give them proof that you’re doing well, and are still worth listening to and knowing about.

And my takeaway for you if you don’t have a personal brand but you have a great gig going… is also to start now.

For one thing, your great gig can give you authority and content ideas and behind-the-scenes data to make it easy to be somebody online.

For another thing, as I’ve been saying, your great gig might not always be there, so it makes sense to beware and prepare for that possibility now.

Here’s one more thing I told my coaching client yesterday:

Just focus on the content. Don’t worry about list growth or about offers or about what form this personal brand might take in the future.

This is true for you even if you are starting a personal brand now.

There’s value in creating content online EVEN IF NOBODY’S READING. For one thing, it makes you better at what you do. For another thing, it can grow your list on its own (albeit slowly), and it becomes fodder if you do want to create offers or lead magnets or books in the future. Most important of all, it becomes a proof element if you are ever talking to someone you want to impress. Compare:

“Why should you hire me? Gee, let me try to sum up the past 12 years of my career for you in the next 45 seconds before I lose your attention…”

… to…

“Why should you hire me? I don’t know that you should. Here’s my website where I’ve written tens of thousands of words on this topic, based on my previous experience. Take a look at it and we can talk afterwards.”

So let me ask you?

Do you have a great gig right now?

Do you want to have a personal online brand, and an audience, and a great relationship with them that you can use as a backup in case your great gig ever vanishes?

Then write me and let me know.

You can’t buy anything here. But I am curious what you do, and what kind of a personal brand you want to build and how, and what questions you have about the process.

Why not just double your prices

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You may have heard the following story, because I’ve shared it before in these emails, but it’s worth repeating:

A business owner, an info marketer who sells marketing advice to martial arts schools, is in the red. He’s making a million a year, but he’s spending a million five — on ads, on employees, on fulfillment.

What to do? He has tried everything, and he’s still bleeding cash.

The business owner somehow manages to get in front of Jay Abraham, the “75 Billion Dollar Man,” a business coach who has mentored the likes of Tony Robbins and Dave Asprey and Ramit Sethi.

Over the course of a morning, Jay Abraham grills the business owner on all aspects of his operation. Jay makes one suggestion after another. But the business owner has tried it all already! It didn’t fix his problem!

Finally, after suggestion #1,001 has been shot down, Jay Abraham has had enough. “If you’re so fucking smart, you figure it out!” he says and storms out of the room. The business owner is left stunned.

A few moments pass. Jay Abraham comes back into the room, looking calmer and a bit apologetic.

“How much did you say you’re making?”

“A million a year.”

“And how much are you spending?”

“A million five.”

“How much would you want to make?”

“Two million would be great.”

“Ok,” says Jay Abraham. “That’s easy. Just double your prices.” And he walks out again.

That’s kind of the punchline of the story. Because the business owner, after shaking his head for a while and thinking what an ass Jay Abraham is, decides to actually take this advice. He doubles his prices, finds his market will tolerate them, and is suddenly and magically making a profit for the first time in forever.

The end.

So go and double your prices also! And let me know how it goes.

Maybe you are shaking your head right now, and thinking what an ass Bejako is.

Yes, “Just double your prices” can be a legit business strategy.

It can also be poor advice, for a few reasons:

1. You might need to update the offer along with the pricing. That can mean your positioning, your promise, and in some cases, your deliverables. (This was actually the case of the info publisher above, though the changes he had to make were small.)

2. You might have internal resistance to doubling your prices, and being told to do so can be useless. (Again, this was the case of the info publisher before. It took him several days to actually accept Jay Abraham’s advice as genuine. Many people never get there, because they aren’t as hard pressed as that guy was.)

3. Doubling your prices can be too little! You might be severely undercharging, and there might be people who would happily pay 5x or 10x for the same thing you’re offering now, if you would only ask.

4. Your current audience, or even your current market, might not support double your current prices, and you might need to get in front of different people first.

Which brings me to the Enterprise Clients workshop.

It shows copywriters and agency owners how to charge $15K-$100K for their current service by selling to “enterprise clients.”

Because you can put in the same effort you’re putting in now, or even less, and get paid 2x or 5x or 10x what you’re getting paid now, while working with better, nicer, more appreciative clients.

While increasing your price alone can have magic effects, you are likely to need some other things too, and this workshop will cover those.

This workshop, or actually series of workshops, is happening live on Zoom, from September 21 to 25, for an hour a day.

I’m telling you about it now, weeks in advance, because the early bird pricing is ending in a few days.

It’s only $97 if you act before the deadline. This is the last email I will personally send about this offer before then, because I have other things to talk about.

If you sell DFY services for clients, I figure it’s worth signing up for this workshop, seeing what they have to say, and then deciding whether or not it’s bullshit or whether it’s the transformation you’ve been waiting for years.

I myself bought it and signed up. So have a few of my readers after my email yesterday. Here’s what a couple of them wrote me about it:

“Bought this, looks interesting. We’re already aiming $100k+ per client, so any additional increase because of his approach will be worth a ton.”

“Now THIS offer is exactly perfect for me right now. Just about to launch an AI Agency. Couldn’t have been timed better. Got the VIP – no brainer. Thanks John!”

If you wanna charge more, work with better clients, and have a happier business:

https://bejakovic.com/enterpriseclients

How copywriters and agencies can go after enterprise clients and close them

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I just paid and signed up for a live series of workshops, happening later this month, which promises:

“We’ll Help Your Agency Charge $15K-$100K For Your Current Service In 5 Days By Selling To ‘Enterprise Clients'”

I’d never heard of the guy who’s putting this on, Alex Hartstuff, until a few days ago. I was introduced to him by copywriter and business owner Paul do Campo. As Paul put it, “Alex teaches copywriters and agencies how to go after enterprise level clients and close them.”

Sure enough.

If you go to the sales page below, where you can sign up for Alex’s workshop, you can see a wall of video testimonials from various copywriters and agency owners.

Inevitably, many of these are testimonials about how valuable and informative and inspiring the workshop is. But among those, there are also a bunch of hard, results-based case studies:

* An “email and SMS” agency owner (Adam Rehm) who went from $2.5k retainers to $10k retainers

* A LinkedIn content guy (Matthew Brown) who went from $5k deals to $18k deals

* An “AI agents” agency agent, I mean, owner (Tyler Savoy), who went from getting paid $4k per deal to getting paid $20k per deal

* A girl who runs a web development agency (Namya Hhan) who went from $5k deals to $22k deals

* A guy who runs a cold email agency (Nick Block), who went from $3k/month retainers to $30k/month retainers

Alex and his sales page have bigger success stories too. But do you really need to hear those? I think maybe not. Because if you’re doing good work but not charging $10k, $20k, $30k for it, there is probably some internal resistance there. I don’t want to pile on to that.

Instead, I’ll just tell you the following:

Alex’s workshop is happening live on Zoom, from September 21 to 25, for an hour a day.

I’m telling you about it today because I signed up just now myself, so it’s top of mind for me, and because of the early-bird pricing.

Currently, this series of 5 workshops is just $97. In five days, the price will go up from 97 dollars to 97 million dollars. Don’t quote me on that exact price increase, but the price does increase in 5 days to some higher amount. And why not just sign up now, instead of procrastinating on it and maybe letting it slip away?

If you are a copywriter… if you do email… if you create content for clients… if you build AI agents… if you do web development… if you run cold email campaigns for people… or if you are a freelancer or run an agency offering some other service…

… and if rather than working with clients for whom $3k per month is a big deal… you might rather work with clients for whom $13k per month is not a big deal and $30k per month is doable… then sign up here to have your mind expanded:

https://bejakovic.com/enterpriseclients

I am abolishing my $5 typo bounty

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Back in February, I set up typo bounty for my 10 Commandments of Con Men, Pick Up Artists, Magicians etc. book. That was in response to a 3-star review I got back then, which said the book is full of typos.

I found that hard to believe, since I had more than a dozen people proofread the book before I published it.

But money can fix many things, and maybe it could find and fix typos my proofreaders had missed?

So I set up the bounty, and announced it to my list.

Since then, thanks to the Herculean efforts of nitpicking readers around the world, I have been clued into 3 legitimate typos in the book. Actually, make that 4, because just this morning I got an email notifying me of one more.

I’ve honored all typo bounty hunters so far, and paid out $5 via PayPal, as promised.

But from this moment on, I am abolishing this typo bounty, for two reasons.

The first is that I have no interest in actually updating the book to fix a few spread-out typos. Amazon makes it a pain to update the manuscript, and I don’t want to mess with it for the sake of changing “Cialidini” to “Cialdini” in one place on page 7 (that’s the typo I was notified of today).

The second reason is that this entire bounty process makes me actively dislike the people who write in to tell me about the typos.

Which, appropriately enough, goes back to most important Commandment of Con Men, Pick Up Artists, Magicians etc., a commandment so important, so prime, that I put it at number one, in the first chapter of the book.

If you disobey this prime commandment, it becomes absolutely impossible to influence people to do what you want.

If you obey this commandment, you can perform almost magical feats of persuasion.

You can find Commandment I, and 9 more surprising and valuable commandments, in my book. Beware though, because there are 4 typos there as well, on pages 7, 48, 80, and 136. If that doesn’t scare you off:

https://bejakovic.com/new10commandments

Looking to help all-stars improve

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A couple weeks ago, I promoted an affiliate offer around creating an easy coaching offer from your expertise. As part of that affiliate promo, I offered, as a bonus, to get on a consulting call with people who bought, and work with them until they get their first client.

I got on a call with one of those folks. I won’t say what he does, outside the fact he is in a traditional and highly respectable profession.

I will say that, on top of his regular job, this guy has a side gig related to his main career, which makes him an extra $200k per year.

On our consulting call, he brought up the idea of teaching other people in his profession how they could also make an extra $200k per year by bolting on this side gig to their regular business.

Cha-ching!

I was all for it and told him so.

The next step was simply to send out some handraiser emails to a few people he might know to see what they say to the idea. I figured that within the first five emails sent, he would get his first coaching client.

A week passed. Two weeks. I followed up with the guy to ask him what’s up. He replied:

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2 major obstacles for me: 1. finding who I can send these emails to. I don’t know any [professionals who do what he does] that would need coaching for [how to make an extra $200k/year], or that would pay for it. 2. I have this block where I am telling myself – this is really cheesy, trying to sell coaching to any fellow [professional]. It’s just not done.

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I didn’t reply to this. Not because I think anything bad of the guy or what he wrote.

From the little I know of him, he seems like a very nice person and good at his job.

I didn’t reply anything because I’m not in the business of convincing people to do stuff they don’t want to do.

I recently read a book titled Million Dollar Consulting. It has the following advice:

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Everyone can solve problems, and problem solving is a commodity. But few people can systematically raise the bar and improve the performance of already stellar operations. Yet that’s where the value is. It’s a question of the all-stars improving still further. Orient yourself to innovation, not problem solving, and the worth of your project will be commensurately higher.

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I’ve learned already that there are plenty of people with valuable and marketable expertise who just don’t want to put themselves out there with a personal brand and offers of their own.

That’s fine. It’s a perfectly legit choice. I respect it. In fact, I respect it so much I would never try to change anybody’s mind about it.

But maybe YOU have expertise and you’ve proven you’re willing to put yourself out there.

What I mean is, you have an email list already and some offers, and you’re trying to make those work better, faster.

In my book, that makes you a budding all-star. And I would LOVE to work with you.

I don’t know yet how that would look. I know the outcome is that you make MORE money and get to MORE success FASTER.

In case you’re interested, reply to this email and let’s talk.

The best piece of copy Dan Kennedy ever wrote

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Thanks to the sleuthing of two members of my Daily Email House community, Robin Timmers (the Netherlands’ largest copywriter) and Maliha Mannan (who runs the Side Blogger), I can bring you the link at the end of today’s email.

It’s a recording of the legendary “Success Tour” speech that direct marketer Dan Kennedy gave hundreds of times across the U.S. back in the 1990s.

Dan, for the record, was at one point the highest-paid copywriter on Earth. And I heard him say somewhere, I forget where, that this speech is the best piece of copy he has every written.

And no wonder:

This speech sold millions of dollars’ worth of Dan’s Magnetic Marketing program from the back of the room…

… it got tens of thousands of people to become prospects for Dan’s paid newsletter, high-ticket seminars, and done-for-you services…

… and it has fed Dan’s stable of racing horses for many decades now.

For several years, this speech wasn’t available anywhere online.

Years ago, I managed to track down a copy using archive.org. I’ve listened to this speech multiple times all the way through, and I’ve started it again this morning after Robin and Maliha clued me in that it’s now on YouTube.

Yes, Dan’s speech is worth listening to for the content, to learn the fundamentals of direct marketing, to be amused by Dan’s jokes and fast-paced delivery and combative approach, and to hear some good stories, told well.

But the real value in Dan’s speech is if you take the time to look between the lines of what he is saying. I’ve done it, and I’ve profited from it in ways I’ve written about before.

I suggest you analyze and model Dan’s speech also, so you can sell, whether from a stage, on a podcast, in a webinar, from a Zoom call with prospects or buyers, or just in an email, book, or sales letter.

If you have a personal online brand, I cannot recommend this enough:

https://www.youtube.com/watch?v=WNcu27fpfBs

Magic positioning through maddening repetition

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I’m sitting in the Croatian coast town of Cavtat as I write this, under some pine trees with crickets chirping around me, an occasional plane landing overhead, and incredible humidity rolling off my body drop by drop.

I don’t know anything about this town — I ended up here last night due to my usual missed connecting flight — expect one curious thing.

A long time ago, I read a Bloomberg article about a gang of casino sharks who kept winning at roulette in casinos around the world, to the tune of millions of dollars per year.

The entire article was set up in the classic “Cialdini mystery structure,” teasing out the answer to the question of how the gang kept winning.

Was it computers up their sleeves?

Was it glasses that recorded and transmitted to some processing center?

Did they tamper with the roulette table in some way?

After all these avenues were explored and found to be dead ends, the author of the article tracked down the ringleader of the casino shark gang.

The ringleader was a Croatian guy who lives somewhere around… Cavtat.

He said the secret was simply that he bought a specific roulette table for his house and watched it spin millions of times, until his brain caught on to tiny regularities that he could exploit on other similar roulette tables in real casinos.

Point being:

What looks like magic can sometimes simply be maddening repetition and preparation, the kind of work that nobody would believe a sane person would ever do.

Yesterday, I had a call with a coaching client, a bona fide expert in his field, with years of experience and a sizable audience.

He said that while he is having success selling info products and even some 1-1 engagements, he still hasn’t hit upon the exact right positioning that would make it seamlessly easy.

I unfortunately don’t know any magic, rabbit-out-of-a-hat way to create the exact right positioning for established experts.

My best advice for figuring out winning positioning is simply to keep writing daily emails, keep making offers, keep seeing what works, and then doubling down on that.

Yes, it can take hundreds or maybe thousands of tries (millions?).

But it also means you can see the kind of ultimate success others only dream about and wonder at when they see it in you.

And even along the way, life can be pretty good… money can flow… and it can even be kind of fun.

Which brings me to my Most Valuable Offer training, which is happening tomorrow, at 8pm CET/2pm EST/11am PST.

This training will show you my process for coming up, selling, and delivering paid live training, which I call Most Valuable Offers.

Most Valuable Offers are easy, fast, cheap. Inevitably, a few might flop. Some will be a modest success. And some will be a big success.

Along the way, you can be making money… building a relationship with your audience that translates into future sales… and zeroing in on the perfect positioning that both keeps you happy and lights up your prospects’ eyes.

All that, and more, tomorrow. If you’d like to sign up for Most Valuable Offer before the casino doors close:

https://checkout.bejakovic.com/most-valuable-offer

My “chicken sexer” argument for why you should pay me

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If you teach anything worthwhile, here’s my 4-part “chicken sexer” argument to persuade people to pay you for what you teach:

#1. In the poultry industry, there is a profession known as a “chicken sexer.”

A chicken sexer’s job it is to classify newly hatched chicks as either male or female. A chicken sexer will typically classify 1,000 chicks per hour, in only half a second per chick.

#2. An expert chicken sexer is accurate 98% of the time.

#3. A naive chicken sexer is no better than random.

4. There is a “critical cloacal structure” on a newly hatched chick that is slightly different in males and female (“convex vs. concave or flat”).

This structure is tiny (the whole chick is tiny), and odds are that most people would never notice the difference even after repeat viewings of male and female chicks.

But after having just this one distinction pointed out, a novice chicken sexer’s accuracy will rise from “no better than random” to a level comparable to that of experts.

I’ve been reading William James’s Principles of Psychology. Says James:

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Men have no eyes but for those aspects of things which they have already been taught to discern. Any one of us can notice a phenomenon after it has once been pointed out, which not one in ten thousand could ever have discovered for himself. The only things we commonly see are those which we expect to see and the only things which we expect to see are those which have been labelled for us, and the labels stamped into our mind.

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So if you teach people anything worthwhile, that is your argument to get people to pay you for what you teach.

The fact is, people might go out and try to do what you teach on their own.

The fact is, they will most probably fail to see the “convex or concave critical cloacal structure” that spells the difference between success and failure.

They might spot it with repeated tries, or they might not. Because like James says, “not one in ten thousand could ever have discovered it for himself.” But you have discovered it — however that happened — and you’re willing to share it, for a modest investment, of say, $97.

Which brings me to my Most Valuable Offer training, happening live this Wednesday, just two days from now.

The basic idea of a Most Valuable Offer is:

1. Pick a topic for a live paid training, and announce a date to your list when you will hold the training

2. Promote this offer to your list over the course of a few days and a few emails

3. Hold the live training when the date comes

Simple enough. But several “critical cloacal structures” about which topic to choose, about how to sell, about what to deliver and what not to deliver, can make the difference between a successful Most Valuable Offer and a Most Valuable Offer that lays an egg.

I’ve discovered these “critical cloacal structures” because of an enormous amount of Most Valuable sexing education and experience. I’ve paid for and attended live trainings by other course sellers… I’ve bought and studies courses on teaching and info product design… I’ve studied influence, copywriting, and email marketing… I’ve run a dozen or more Most Valuable Offers myself… plus I’ve coached a bunch of coaching clients to run their own successful Most Valuable Offers.

If you want to learn the most important distinctions when it comes to running a successful Most Valuable Offer, I will cover those on Wednesday’s training.

The Most Valuable training happens at 8pm CET/2pm EST/11am PST, this Wednesday, September 2.

Yes, there will be a recording if you cannot make it live. But you’re sure to get more out of it if you can join me on the actual call.

Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.

If you’d like to sign up and learn how I run Most Valuable Offers that won’t lay an egg, and how you can too:

https://checkout.bejakovic.com/most-valuable-offer

What niche I am in, as are you

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A couple days ago, copywriter Svet Dimitrov, one of the content-creating, profit-making partners in my Daily Email House community, asked a question of the group:

“What niche are you in?”

It’s one of those questions I hate answering when asked by marketing folks, much like I hate answering “What do you do?” when asked by non-marketing normies. (My stock answer to the second question is, “Not much.”)

As far as I am able to articulate:

I’m currently in the niche of sharing what’s been working for me, and for the people I’ve been coaching, in order to make money online.

Previously, around the start of this decade, I was in the niche of writing Most Valuable Emails.

And before that, in the first year or two of my newsletter, I was in the niche of quoting Gene Schwartz’s books and seminars.

The fact is, as grandiose as it sounds, I am in the niche of being me.

If you want to have a personal brand online, the same is true of you.

That means YOUR personality, YOUR unique interests, and (as I am doing these days) YOUR results and case studies.

Yes, you typically have to have some sort of core topic to circle back to. But the “core topic” your readers will happily consume from you is surprisingly fluid, and it can definitely change over time (as it has for me).

The one thing that is constant is YOU.

Maybe you’re thrilled by that fact, or maybe it makes you uncomfortable.

In either case, you might as well start writing online now, because you ultimately have everything you need, or will ever need. If you want my help turning that into daily emails that make people buy today, and keep them reading tomorrow:

https://bejakovic.com/deh

How to grow a Skool group to 500+ members in 14 days

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Yesterday, I sent out a handraiser email asking my readers if they have a Skool group with 500+ members. Results:

A handful people replied to tell me NO.

Precisely ZERO people replied to tell me YES.

I found that surprising, because a few weeks ago, I sent out similar handraiser email and asked my readers if they have an email list of 5k+ subscribers.

I got dozens of people replying YES to that.

Maybe some of my readers have Skool groups with fewer than 500 members. Maybe they have groups on other platforms than Skool. Or maybe folks on my list are primarily concerned with email, and have no interest in running a group, on Skool or anywhere else.

About that last option, back in 2025, I wrote the following:

“The people who do a good job running communities will have the same advantage that, say, a business that emails its customers regularly with interesting emails and desirable offers has over a business that emails stupid coupons at holiday time with nothing else in between, except maybe a ChatGPT-generated listicle.”

I still stand by that. In fact, I’ve doubled down on it, and now I have two Skool groups, rather than just one. Each of my Skool groups has made me tens of thousands of dollars over the past year.

The thing is, there is plenty of genuinely valuable info on how to write emails and make money from an email list.

There is not so much info on how to manage people in a group, get them engaged, and get them to gladly and even eagerly hand you money.

Yes, there are a bunch of new-baked Skool experts promising to teach you how to be Skool experts, if you would only join their Skool group for would-be Skool experts. so they could finally have some proof to show their Skool-expert system works.

But there’s not a lot from people who have been running groups for, say, 10+ years, who have made millions of dollars per year via groups, who have spun up dozens of new groups and made them successful.

And with that, it is now time for me to once again promote Travis Sago’s Royalty Ronin community, of which I am a card-carrying and paying member myself.

Travis has been running groups and communities for 10+ years.

Out of everybody I have seen manage groups, nobody is as good as Travis in terms of 1) engagement and interesting group content 2) the ability to pull money out of a group.

Travis’s Royalty Ronin community is a paid group of about 500 members. Last year, Travis pulled out more than a million dollars out of it, and the majority of that was not through membership subscriptions. Rather, it was by partnering up with members, licensing his courses to members, and by running auctions to sell his new offers.

Last month, Travis ran an auction where the offer on auction was a brand new community that Travis would create, stocked with 500 members, which the auction winner would run and monetize with Travis’s help.

Two days ago, the winner of that auction posted the following inside Ronin:

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$540 monthly recurring. 519 members. 15% conversion.

From scratch. In 14 days.

That’s what Travis Sago’s Netflix Method did for Leads on Demand, the Skool community we built from zero (I say we…Travis is building…I’m doing the documenting!)

If you’ve got a community that’s gone quiet, or you’ve been putting one off because you just don’t know where to start, this is the step-by-step.

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… and then came the step-by-step (part 1 of 4).

I am going through this step-by-step carefully, and I am going to be applying it to my groups.

If you’d like to go through it yourself, Travis offers a 7-day free trial to Ronin (the “Netflix Method” is currently pinned as the top post inside). If you are interested in growing, running, or monetizing a Skool community, and you want to learn how the best that I know is doing it:

https://bejakovic.com/ronin