I’m reading a book called No More Mr. Nice Guy, and on page 65 it says:
“Nice Guys have a difficult time comprehending that in general, people are not drawn to perfection in others. People are drawn to shared interests, shared problems, and an individual’s life force.”
The book is about 1-1, personal relationships. But the same applies to 1-many or business relationships.
Let that be the useful marketing message for today.
In entirely unrelated news, this is the last call I will make for the 1-Person Advertorial Agency cohort.
It’s come to my attention that this entire week, I’ve been promoting this cohort and insisting that it kicks off on May 1.
That of course is nonsense, since May 1 is well past.
The fact is I made a mistake, one I then copy-pasted over and over. The cohort actually kicks off tomorrow, JUNE 1.
Since I’ve been promoting this offer all week long, I imagine that you’ve either dismissed it as not being for you, or you’ve replied to me to express interest. But on the odd chance that this is the first time you’re hearing about this offer, here’s what’s up, in 3 points:
#1. The investment is $5k
The destination we’re headed to is advertorials that you can reasonably make $2k+ with the right clients, and that take max 1-2 days each to finish.
If you get just one such gig a month, I figure it’s worth $24k over the next year.
$5k is a reasonable investment to fix that.
That said, I am committed to getting you to where I say I will get you.
That’s why I’m breaking up the $5k as follows, so I have a stake in the outcome I promise to get you:
* $2k to start
* The remaining $3k when you make your first $10k from advertorial work
#2. I will help you get clients via the two methods laid out in 1PAA
One of these methods is Upwork (that’s where I got my biggest advertorial clients back in the day).
The other is cold outreach to promising brands with a ready-made advertorial.
(I suggest doing both of these methods in parallel during the cohort, for the quickest and best results.)
I will help you filter out who to approach, the messages to send them, the offers to make them. But you still have to do the work, as laid out in 1PAA.
#3. We get started next week, May June 1st, and we keep going until you get to $10k
The cohort will be organized as a month-long Skool group where I can answer questions and give feedback on copy and client-getting efforts.
1 month is plenty of time to pick/get a client, write an advertorial for them, and deliver it. (If you’re feeling very proactive, it’s enough to write and deliver 5 or 10 advertorials.)
After the month is done, I’ll keep giving you ongoing support and feedback over email (for any questions you might have) or Google Docs (for advertorial critiques).
Again, my promise is to keep working with you until you make $10k from advertorial work.
That’s it.
If you’re interested, reply to this email. Again, we start tomorrow, JUNE 1st.