Let’s see if you can spot the pattern:
1. Today, I got a question from a paying subscriber to my Daily Email Habit service. The question was about writing daily emails. I wrote up my answer to that question and posted it inside my Daily Email House community, which has ~500 members, many of them also Daily Email Habit paying subscribers.
2. Earlier today, I got a question from one of the folks who joined my advertorial cohort, which kicked off yesterday, and which I charged $5k for. This cohort member wanted feedback on a couple advertorials she had written, and she had a question about cold outreach.
3. Yesterday afternoon, I got on a call with a business owner who I’m helping to better monetize his email list. We spent some time talking about email copy (I gave him a little tip about positioning) and then we moved on to talking offers, which is where the real money lies.
So, can you spot the pattern?
I’ll give you a moment.
No rush.
I’ll be right over here, eating a banana and getting a sip of water, while you prepare your answer.
Got your best guess?
Ok. So let me tell you what’s up:
Yesterday on that call with the coaching client, he said something like, “I’ll be able to increase the price of this offer in the future after I get some client wins that I can share.”
No doubt, case studies of client wins are valuable.
But I would argue that an occasional case study, even one featuring a very dramatic and successful turnaround, is less valuable than simply hammering home to people, day after day, that you’re the kind of person that others come to and pay for advice, guidance, and help.
In other words, it’s more valuable to be seen as a leader than to be seen as an expert.
It’s what I done above.
I told you I had people coming to me, paying me, getting my advice and guidance.
I didn’t say anything about the results of that advice and guidance. There was no “case study,” no “client wins.” I simply positioned myself as the wise old man (quite old) at the mouth of the cave at the top of the mountain, who others seek out for his wisdom (and old age).
Of course, if you can combine expertise and leadership, then you’re really in the money.
If you wanna flex both your leadership and your expertise at the same time, and if you’re willing to email regularly about topics like influence, marketing, or copywriting, then I’ll remind you of my Most Valuable Email program.
I’ve had a few hundred people pay me a few hundred dollars for this program. Here are the results that some of them have reported after implementing the Most Valuable Email trick:
#1. “… made me make 5 times more the investment in MVE”
#2. “The highest-converting single-email campaign sent to the non-buyers of all time”
#3. “My inbox is flooded with applause and response and compliments”
For more info on MVE: