During the last crescent moon, before I had set out from the Shire on my great quest to the Western Isles, I, Bejako Baggins, was packing my traveling trunk full of cheeses and dried meats, when when an impoverished-looking wizard burst through the doors of my hobbit-hole and held his arms out as if to beg me to hear him out.
I stared at this wizard, both because he had just barged into my hobbit hole, and because he seemed somehow familiar.
And sure enough, I knew him.
This wizard had already burst through my doors once. But back then, his peak hat wasn’t squashed like now, and his cloak wasn’t torn at the sleeve.
Back then, this wizard offered me advice about my circular letter. I had even written about him before, in a letter that became one of my most popular of the past year.
Now the wizard was back, just looking a little beat up. He stood by the door, his arms still up in the air. And he spoke in a deep but cracking voice:
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Bejako Baggins!
I have a proposition for you mate
Don’t turn me to a troll again in one of your circular letters this time!
What do you think of framing the writing of magical sales spells as a Game then creating a ware to teach its principles and rules.
Basically something in those lines:
“You have to learn the rules of the game. And then you have to play better than anyone else.”
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The impoverished wizard went on to say how he even had a good name in mind for such a ware. “Let me know what you think mate,” he said.
I frowned. I genuinely couldn’t tell if this impoverished wizard was trying to ask me an honest question, or if he was in fact using whatever wizarding skill he had to turn himself into a troll.
In any case, I stepped away from my trunk, and I escorted him to the door.
I told him his idea is marvelous.
We hobbits love games, and we also love learning magical spells.
That’s why, many years ago, I did exactly what he is suggesting now.
I read through many ancient books. I collected hundreds of powerful written sales spells in a great leather-bound tome. I called this tome Copy Riddles. And I turned it into a Game.
I was even fortunate enough to get one of the great wizards of this age, Daniel Throssell the White, to say that Copy Riddles “the most brilliant course concept I’ve ever seen… literally a gamified series of sequential puzzles that teaches you written sales magic.”
If you’d like to find out more about this Game that teaches you how to turn plain written words into magical spells: