Last week, I interviewed marketing consultant Tom Render about how he has used, oh boy, cold outreach to get business deals worth anywhere from $20k to $500k. Tom gave an example of how his strategy would work if he set his sights on me:
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For example, if I were trying to get your business, I’d ask, “What does John want? Offers. Really hot offers he can sell to his list.”
So I’d go find some really good offers you wouldn’t find yourself and connect you with those people.
I’d say, “Hey, can I have an introduction fee? I’ve got all these offers if you’re willing to do a brokering deal.”
And you’d say, “Sweet, you’ve just saved me a whole year of work, here’s a list of 20 offers.”
Do you know what I mean?
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I absolutely do know what Tom means. And he’s right. An outreach with this proposal — from somebody I know or don’t know — would be 100% welcome and 100% easy for me to say yes to.
I’ve been running this newsletter for a long time.
On a few occasions, my readers have written in unbidden to recommended offers I could possibly promote. Sometimes they even introduced me to the owners of those offers. Every time I was super grateful.
But nobody has ever taken the initiative to find 20 people who have cool offers that I might like to promote and don’t know already.
Maybe I can fix that. I got my own offer for you today:
1. If you know of offers I could promote to my list, from people I don’t know, then write in and let me know. As a minimum, these should be people who:
* I haven’t promoted anything from before…
* Have a proven offer selling at $300 or above…
* Are open to having others promote their offer (confirming this is your job, which can be as back-breaking as sending an email to the offer owner saying, “Hey can I send you some buyers to [your offer name]?”).
Also, if you write me to recommend an offer, please give me some kind of argument why you are recommending it and why it might be a fit for me.
This could be that you’ve bought it yourself and loved it, or something else you can conjure up — but please don’t just send me a bunch of offer links and make me do all the work, because that defeats the entire purpose of this deal.
2. In return, I will, as a start, give you my gratitude and will help you how I can in the future, including connections, jobs, recommendations, and public endorsements, whatever might be fitting.
3. I will also give you a peek behind the curtain of the negotiation with this offer owner, as we decide whether or not to do a JV deal together.
4. Finally, I will pay you 10% of the first promo do with person, if it ends up happening.
As one reference point, I recently promoted Vasilis Apostolou’s Million Dollar Hooks Machine. I sent four emails and made 25 sales, for a total of $7.5k. Half of that, or $3.75k, is mine as per my agreement with Vasilis. Had you been the one to broker this deal, you would get $375 for the intro.
As another reference point, the most successful affiliate promo I ran this year was for the 1-Person Advertorial Agency back in January. I sent more emails then, and I also had a bonus, plus the price of that offer was $799. As a result, my affiliate commission for that promo totaled $11,486.25. Had you been the one to introduce me to Sam and Thom, I would have paid you $1,148.
So you can see roughly how the math works.
If you want me to pay you $10k, put me in touch with 20 people whose offers I end up promoting and making around $5k myself per promotion.
Or introduce me to more people.
Or introduce me to fewer people.
My deal isn’t about the number of people you can introduce me to, but about the quality.
If you know somebody who has a cool offer, and based on what you know of my emails and the kinds of offers I promote, you think might it might be a fit for my list, then let me know, and we can make a deal. Or if you want to go all Tom Render on this problem and research it and dig in and send me a list of 20 such people, that would be just fine too. Thanks in advance.