You gotta buy this new thing I’m selling.
Why? Because other people are buying.
The fact is, making up your mind about a purchase is hard stuff. It takes time and attention and a lot of information, much of which we are not privy to.
So when you see other people buying something — like a long queue outside of an ice cream shop — it makes sense to pause and ask yourself, what’s so special about this ice cream, and should I get a scoop?
Yesterday, I started promoting my new Cold Outreach Fastlane offer. The condition to get that exciting offer for free is to invest in a ticket for Parker Worth’s Cold Gold live training, which happens next week, and to write me with your proof of purchase before tonight, Thursday, at 11:59pm PST.
I woke up this morning and saw a buncha submitted proofs of purchase:
“Forwarding my confirmation/receipt for the ColdGold webinar that I purchased through your link to receive your Cold Outreach Fastlane…looking forward to it!”
“Hi John, Please see below for the: Cold Outreach Fastlane Any questions or if I am missing something please let me know”
“purchased parker’s product through your link”
“I’m not gonna lie, I bought Parker’s course solely to get your bonus… See my receipt below!”
“Hey John, purchased using your link. Let me know if anything else is needed!”
“Bought Parker’s webinar through your link. Here is the receipt below”
“Here you go, my good sir”
“Hi John, here is my receipt.”
When I said up top you gotta buy this, the truth is, that was a bit of subject-line hyperbole.
You don’t gotta buy this. You don’t gotta do anything. You can make up your own mind.
I’m telling you that other people are buying just to make you pause and ask yourself, what’s so special about this Cold Outreach Fastlane ice cream, and should I get a scoop?
I don’t want you making this buying decision simply based on what other people are doing. But if you want more info on my new ice cream flavor, which is available only until end of day today: