Business Ideas

Follow up about yesterday’s follow up

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Yesterday, I sent an email telling readers to:

1. Find out who their highest-LTV customer is

2. Reach out to that customer and simply catch up

A couple hours after that email went out, I got a message from a long-time reader who runs a paid newsletter, which she sells via a $2k yearly subscription. The reader wrote:

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What a great idea, John!

I sorted my Google spreadsheet and found 11 current subscribers stood out as paying in the 5 figs, some of whom surprised me.

Sent them each a nice note since no one in [industry] answers the phone, while they do respond to emails.

Every one of them responded within an hour. Several good convos came out of this.

Also reached out to 6 expired subs worth over 5 figs.

One is in between jobs and will sub once they land somewhere.

Two have retired and miss the blog dearly.

One is waiting for the new 2026 budget to open.

One just re-upped their subscription and thanked me for the reminder.

===

That’s-a what I’m a-talking about!

Particularly impressive I thought was the last line, about somebody who had lapsed as a customer, and who ended up making a $2k purchase after being hit with a little reconnect message.

This morning, I took this to heart and created a spreadsheet which I titled “Follow Up Systems.” It’s a more structured way to follow up with people than simply counting on a kind guardian angel to remind me to do it. My spreadsheet has following columns:

* who

* when (eg. email, Skool)

* where

* about what

* next followup date

* next followup content

I noticed that creating this spreadsheet already took a lot of anxiety around the topic of followup out of my head.

Today, I found myself following up with people just so I could fill in the spreadsheet.

Tomorrow, I figure I will add any conversations in there that have stalled in the meantime.

And then in the days that come, I will sort this spreadsheet by the “next followup date” column, and follow up with people I said I should follow up with then.

Maybe it’s worth creating a spreadsheet like this for yourself right now, if you’re looking for clients, referrals, JV partners…

… except, that’s just the structure, the scaffolding.

What about the content? The stuff you actually send to people?

I figure you have a few options:

1. You can wing it each time.

2. You can craft your own system based on what worked and didn’t work for you.

3. Or you can take somebody else’s system that works.

The Notorious Nick Bandy has a system that works, called Ghostbuster Sequence.

It’s a series of 5 mostly templatized/somewhat adaptable followup messages you can send to clients, referrals, JV partners to get them to say yes or no.

Either a yes or a no is ok. What’s not ok is not following up at all or sending one message and treating silence as a reply, and letting it eat away at your little entrepreneur heart.

Btw, when I say Nick’s system works, here’s a recent story he shared about it:

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Last year I set my eyes on an A+ potential partner, he tried ghosting me. I even wrote about him on the sales page for The Ghostbuster Sequence.

I busted the ever-loving ectoplasm out of that ghost…

Totally flipped the script…

Got HIM chasing ME.

But I got busy…went to Singapore…hibernated for a month, chillin’ with my wife and toddler.

I’m a busy and very important guy.

🦥

He kept following up…over and over again.

And today? Just sent over his entire customer and lead database.

The LIFEBLOOD of his business.

THIRTY THOUSAND CUSTOMERS.

30k!

Do you know how hard I’m rubbing my hands together right now? With an average deal size of $20k and up?

To me. Some random guy. I’m dressed like a K-Drama fanboy in my profile picture. You should not trust this dude with your business. But he did.

Why? Because I’m the best copywriter in America?

No.

Because I read this 9-page, poorly formatted PDF and I know that NO isn’t NO.

===

That 9-page PDF Nick read?

It’s Nick’s Ghostbuster Sequence, which he himself rereads and applies.

The Ghostbuster Sequence will set you back a mighty $54. But it could legit be worth tens of thousands or hundreds of thousands of dollars to you if you only put it to use.

If you wanna get it, and better yet, want to start using it today, in just five minutes from now:

https://bejakovic.com/ghostbuster

17 ideas for charging more

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I wanna write a new book about the art of charging higher prices:

How to overcome your own mental blocks around charging more…

How to make the technical changes that need to be made to your offers and positioning…

How to get people to happily pay you at new and higher prices.

I don’t know yet how I will organize this book. But I do have a bunch of ideas for the content to include.

Since one of my ideas for charging higher prices is to give away stuff for free in certain circumstances, here are 17 ways to charge higher prices, for you to use and profit from today:

#1. Just double your prices right now, without waiting, and then make whatever changes this new price forces you into

Yes, ​it can be done​.

#2. Specialize

People will pay more for an all-black German shepherd than they will for a mottled mixed-breed mutt, even if both ultimately have two ears, four legs, one tail, and the ability to bark.

#3. Sell an outcome, not deliverables

In other words, ​sell the house, not the hammer​.

#4. Deliver a more complete outcome

(I heard this advice from a “sales closer agency” that takes people’s $5k offers and turns them into $50k offers, and makes their clients and themselves tens of millions per year.)

Example: if you sell a live event, then instead of selling just entry to the event and what’s inside, sell a package that includes a hotel room, a flight, transportation from the airport, and maybe dinner at a fancy restaurant with the organizers of the event. And charge a premium on top of each.

#5. Sell a bigger outcome

instead of helping people get a client worth $1k, help them get a client worth $10k. Instead of helping them close one $1k client, help them close three $1k clients.

#6. Guarantee the outcome

My $31k auction went to $31k ​in large part because of the guarantee​.

#7. Sell something scarce vs. something common

You might have something legitimately scarce (“the last five copies ever that will ever be printed”) or you can have something artificially scarce (“only five spots open this entire year”).

#8. Sell yourself vs. selling your solution

If you have an audience and your audience likes you, you can sell yourself first and foremost. This is a special and easy kind of scarcity that nobody can take away from you or challenge you on.

As an example, consider the dozens of “how to write emails” courses that popped up over the past 2-3 years. Many of them sold, and well — to the audiences of the person creating the course, and to nobody else.

#9. Go after the Maverick segment rather than the Goose segment of your market

For more on this distinction, ​check here​. Or ​read this​ to see where I first got the idea.

#10. Go to a richer market

Example: ​people wanting to learn improv comedy vs. trial lawyers​. Who will pay more?

#11. Position yourself as the premier solution

A few examples: ​Rolex, Harvard, Jay Abraham​.

#12. Offer “real-world value” bonuses vs. “valued at” bonuses

The information in this email is “valued at” $10,000, by me personally, based on my extensive research and deep introspection.

Do you think I could use this “valued at $10k” email as a bonus for a legit $10k offer, and make the $10k offer feel effectively free?

No?

You don’t think so?

Well, maybe you will, after I take this information and turn it into a 4-week cohort I start charging $10k for, and start selling over and over to my list.

#13. Ask for future money rather than present money

The most money I ever made while working as a freelance copywriter came to me after I asked a client to let me write emails for them for free, on commission only.

They agreed, and offered me 20% of the profits made.

In this way, it became routine for me to get paid $500 for an email it took me 15 minutes to write, and $1k per email was not unheard of either.

There’s no way the client would have agreed to pay me such rates out of pocket. But out of profit? Different story.

#14. Get your prospects thinking what it costs not to buy rather than what it costs to buy

This is ​a classic lesson from sales trainer David Sandler​.

#15. Reframe or repackage your core offer into something valued more

I once put on an entire $197 training about this… but for just one example, ​take a look here​. (Just don’t write me asking for the offer at that link.)

#16. Charge for things you do for free now.

Research… replying to emails… sales calls…

… who says you have to do them for free?

Charging for such things automatically pushes everything else up also. Your perceived value rises. Plus you now have something you can anchor your other offers to, or offer as a real-world-value bonus.

(On the other hand, it can be better to give things away for free than to discount them. I’ll just leave it at that for now.)

#17. Change format

Books sell for $-$$. A one-evening Zoom training sells for $$-$$$. A course sells for $$$-$$$$. An in-person training sells for $$$$-$$$$$.

Same info, same outcome, but the format affects how people value that info, and what they are willing to pay for it.

… and that makes 17.

Did I miss anything? Do you have extra ideas for how to charge more?

Let me know, and maybe I will include your ideas in my new book, and put your name up in the “acknowledgements” marquee, with lights shining on it, right at the front. Thanks in advance.

Can I pay you $1.5k for sending one email?

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Maybe I can.

(Hat tip to the Notorious Nick Bandy for this idea.)

The background is this:

I’m looking for partners to run an auction for, using their offers and their audience.

(I ran an auction with my own offer and my own audience back in December. It brought in $31k. ​Case study here​.)

Not everybody makes for a great auction partner.

But if you’re working with a client who is spending $200/day on ads… or sending regular emails to a list of a few thousand souls or more… or has a community of a few hundred members or more… they might be a good partner for an auction.

My deal to you is this:

If you have a client who meets one of the criteria above, hit reply. I’ll give you a message to send to your client. The message will make you look good to them, and will put my offer of an auction partnership in a normal-sounding way into their head.

If you so choose, you then send the email to your client…

… and if I end up partnering with your client on an auction, I’ll pay you $1.5k or 10% of my cut of the auction profits, whichever is greater, just for putting me in touch with them.

Plus, if you want, you can ride along with me, and work alongside me to actually carry out this auction, and be privy to the behind-the-scenes offer design, and planning, and selling.

That way, you can can get invaluable experience you can use to run an auction of your own, or with partners, just like I’m doing.

(Of course, if you have no interest in ever running an auction, and you just wanna get paid for sending an email, that’s perfect too.)

So?

Worth hitting reply, and maybe sending one email to your client?

For solopreneurs making $10k+/month

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If you are a solopreneur or service provider making $10k/month or more, here’s an offer you might be interested in:

Less of YOU.

As in, you might be interested in trading in the business you’ve managed to build up so far with sweat and hustle… for a new business that can scale profitably, and that isn’t 100% tied to your energy, your availability, and your brainpower.

This offer, which goes under the name ScaleTribe, is being made by Michal Eisik.

If case you don’t know Michal, this transition is one she has made herself.

Michal started out as a busy and overdelivering freelance copywriter back in 2017.

She has since launched several courses (with hundreds of students)… a paid community… and a marketing agency… all while having not one, not two, not three, not four, not five, but SIX (6!) children.

Plus as she wrote when she joined my Monetization Mastermind community, “Monday and Thursday evenings are sacred for netball.” (I had no idea what netball is. I looked it up. It turns out to be English basketball with a weird hoop.)

The reason Michal can do the course and the community and the agency is because she is smart and works hard, but also because she has formed a small but dedicated team of 5 people around her, and she has developed systems to actually get those people to deliver results that meet her standards.

(Smart and hard-working alone would not give her time enough to do a fraction of what she does, and still have time for 6 kids and twice-a-week netball.)

Michal ran the first ScaleTribe cohort last year, with 30 people — copywriters, owners of design agencies, brand experts, creative directors, and founders. Here are some of their experiences:

#1. “Before joining ScaleTribe, I was working myself to the bone, overloaded with projects, and trying to stay on top of every detail. They helped me finally hire VAs and get two digital courses up and running. Most of all, they changed the way I operate and view my business.”

#2. “ScaleTribe gave me everything I was hoping for. I’ve been able to use my time so much more efficiently by outsourcing and delegating work which doesn’t require my level of skill or knowledge.”

#3. “Being part of a group of like-minded business owners navigating similar challenges was incredibly grounding. But the biggest shift for me was in management: I gained real structure and direction.”

#4. “…actually got me to take action and refine valuable processes.”

#5. “It pushed me to finally do things I’d been thinking about for ages, things I’d watched others do but never got around to myself.”

Michal is launching ScaleTribe for the second-ever cohort next week (gulp, very soon).

It’s a big purchase and a big decision. I don’t expect you to make up your mind now or to buy based on this short email.

If you are interested, you can get more details on the following page:

https://bejakovic.com/scaletribe

… and Michal will also be hosting a webinar about ScaleTribe next Tuesday at 2pm EST, where you can get to meet her and see if you vibe with her. If you wanna register for that:

https://bejakovic.com/michalwebinar

I’m now offering a $5 typo bounty

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Ever since I published my most recent book, “10 Commandments of Con Men, Pick Up Artists, Magicians, etcetera” last May, I have been running ads on Amazon to promote it.

Inevitably, whenever I start to stray far afield from the homey little village that is my email newsletter audience, and into the dark woods and wastelands of the cold traffic Internet, I find that people are not as kind as forgiving as they are back home. For example, here is a new 3-star review of my book:

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meh… Reads like advertising copy… Oh wait it is, at the end of the book he is asking you to subscribe to his email list. save your money and go to the source material. At one point he says he is using a 24-word title to stand out… to me it looks more like key-word packing.

Oh yes… there are typos, repeated lines, bad formatting, bad book layout, inconsistent spelling of peoples names… Seriously dude, proofread your work.

===

I went on an emotional rollercoaster when I saw this review.

First, anything at 3 stars or below hurts my fragile ego.

But then my ego bounced back when seeing that this review really has nothing to say about the content of my book, meaning the ideas or even the writing inside. It seems to be solely focused on finding things to pick at, like typos.

As for those, I did proofread my book multiple times. I caught some typos, but not all. I then had a number of beta-testers of the book proofread the book, and they caught some more. But it’s certainly possible that some typos snuck through.

So let me take a page from Joe Sugarman’s book, and make you a deal:

If you find a typo in my new 10 Commandments book, write me to tell me about it, and I’ll PayPal you $5. ($5 will cover the cost of the book if you’re getting it on Kindle.)

The only thing is, I will only reward the first person to find a given typo, and I’ll be documenting the reported typos in ​this Google Doc​. The sooner you send me your caught typo, the more likely you are to get a typo bounty.

If you have my book already, maybe reread it and see if you can catch me?

And if you don’t have my book, maybe get it now and give it a read?

Beyond just trying to get the spelling and formatting right, I put a lot of work into the ideas in this book, and into finding interesting stories to illustrate those ideas.

To prove that, here are some more favorable reviews, many of them, though not all, from folks closer to home, meaning this email newsletter:

#1. “The information John shares is invaluable for both your personal life and your professional life…especially if that professional life involves influencing others.”

#2. “This book seriously is a must read as you will understand at a deeper level human nature.”

#3. “Full of practical advice, information and life-changing wisdom.”

#4. “It’s got new and useful ways to look at sales and influence, that I’ve been testing and enjoying.”

#5. “I see it becoming one of those books I read at least once a year. It’s that good!”

#6. “I’ve read a lot of books in this space and this is one of my favorites. He skips over the common knowledge and dives into really eye opening insights.”

#7. “If the human mind intrigues you, then read this brilliant little book by John Bejakovic.”

For more info, or if you need a copy:

https://bejakovic.com/new10commandments

How to charge more by selling treats

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Long-time readers know I am a fan of the podcast What It’s Like To Be. I only know about this podcast because it’s hosted by Dan Heath, author of the book Made to Stick, which I believe is one of the best texts about crafting persuasive messages.

In the What It’s Like To Be podcast, Dan Heath interviews people who make their living doing different jobs.

Sometimes it’s inherently interesting — a speech writer, a baseball player.

This week though, it was… a baker. I had to force myself to listen to it. I’m glad I did.

It turned out that this interview about what it’s like to be a baker is very relevant for folks who have or want to have a small online biz, maybe writing or teaching or coaching or having an audience.

There are lots of parallels and business insights from the baker, someone who works in a surprisingly similar to what I do, but in a different sphere.

I’ll include the link to the whole podcast at the end here if you wanna check it out. For now though, lemme share one specific and interesting thing I heard.

Dan Heath asked the baker, how do you price your bread?

This led the baker into a discussion of what would be reasonable in theory:

Figure out her cost of ingredients… put in margin on top of that to cover fixed expenses like rent and employees… and add an extra margin on top of that for profit.

In reality, the baker said, what she does is she looks at what other bakeries are charging, and charges something similar. When margins get too tight, she raises prices.

And then came the really interesting and insightful part wanted to share with you:

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And and then if like our overall margins are starting to feel too tight, then I try to put more of our price increases on our pastry because I feel like pastry is a luxury good, and bread is like a staple food and should be as affordable as possible.

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Dan Heath asked if this a commie-like desire to make sure everyone can afford the staples of life? Well, yes. But it’s also a capitalist calculation about what people are willing to pay. The baker explained:

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It also lines up with how people spend money. Like, people are going to balk at spending $12 or $15 on a loaf of bread in a way that they won’t at spending, like, $7 on a slice of cake or, like, $3 on a cup of coffee. People’s mental calculation is so different for things that feel like treats, whether it’s like sugar or alcohol or snacks than it is for something that feels like grocery, that feels like a staple good.

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My point today is exactly what the baker says in this second block.

There’s one mental calculus for things that feel like necessities and staples. There’s a different mental calculus for things that feel like treats or splurges.

You can apply this insight the way the baker did, by simply offering two lines of products, one staple-y and one treat-y, and using the treats to be able to charge more, and to support the other parts of your business.

You can also benefit from this insight without launching a new line of products, simply by repackaging your dutiful and reasonable products in a new gift box that suggests indulgence, enjoyment, or fun to your prospects.

I’ll have more to say about that “fun” element tomorrow.

For now, if you wanna hear what other business insights the baker had to share, you can find the link below. Highly recommended, even if you have no interest in baking, and only want to run an online four-hour-workweek-style business:

https://www.whatitsliketobe.com/2246914/episodes/18563714-a-baker

Free welcome sequence for small businesses

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I recently met Liz Wilcox, and I’m gonna spend the rest of this email selling her to you.

Liz is fond of wearing large glasses, where the frame is of different colors for the left and the right eye.

She was once a contestant on the TV show Survivor (Survivor 46).

Today, Liz runs a paid membership for small business owners who want to do something with email marketing, but don’t really know what to to do.

Inside her paid membership, Liz teaches email marketing, has expert speakers come in and teach also (I will be speaking in May), plus, as the the main selling point, she gives members weekly templates and swipes for their business’s email newsletter, so they can get it out in minutes instead of hours or never.

Like I said, Liz’s membership is for business owners who have heard of the power of email marketing, but don’t really wanna write themselves… don’t wanna hire a copywriter either… don’t wanna entrust this to a VA… and yet want to get the benefit of regular communication with their prospects and clients and customers.

So how much would you pay for such an incredible and spectacular email marketing membership, which slices, and dices, and makes julienne fries?

$999/month?

NO!

$99/month??

NO!!!

$19/month???

NO! NO! NO!

Liz charges 9 whole bucks per month for her email marketing membership. And get this. She has… 4,000 members of her $9/month membership. At those numbers, she has the margin to make sure she can provide and deliver great templates, great trainings, and great everything.

But I’m not here to sell you on Liz’s membership. Not really, not yet at least.

All I really wanna do is just point you to Liz’s “Swipe Swipe Baby” lead magnet. It’s an entire templatized welcome sequence, plus three weekly newsletters, which you can plug into your business right now if you want.

When I initially talked to Liz, I asked her what lead magnet of hers I should send folks to.

She said, “I only have one. It’s six years old, and I’ll never create a new one, because it just works.”

And why not? Liz’s lead magnet is in fact the perfect magnet for prospective leads for $9/month membership.

So if you want Liz’s free welcome sequence templates… if you wanna know more about Liz (lots of Vanilla Ice references on her site)… or if you’ve been intrigued by her $9/month membership… here’s the front door, fully free to walk through:

https://bejakovic.com/lizwilcox

PSA: Lock your laptop

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I’ve just came home from the Drassanes, Barcelona’s 13th-century-Gothic-shipyard-turned-maritime-museum.

I go there to work sometimes instead of sitting at home. The museum cafe attracts idle foreigners with laptops, like me, because it’s huge, old, beautiful, quiet, and free.

Until a few days ago, I was super casual with my stuff when working at the Drassanes. I’d leave my laptop, screen open, no password set, as I went to investigate the bathroom around the corner from the cafe.

I mean, it’s a museum, right? And just a bunch of other digital nomads sitting there, deep in their own worlds. Who’s gonna take my stuff?

Probably nobody.

Probably.

Even so, I’ve recently become paranoid.

My paranoia set in after I read Kieran Drew’s latest email, about the ordeal which followed after Kieran’s laptop and phone were stolen a few weeks ago, in Buenos Aires, where Kieran has been living lately (he is English).

As a result of the theft, Kieran has had his personal accounts hijacked, his money taken from his bank, and his half-finished book, which was only saved locally to his laptop, disappear in smoke.

Plus there was and is just a bunch of stress and fear… plus endless hours on the phone trying to recover what could be recovered… plus, I imagine, a feeling like you’ve been lobotomized, since all the stuff you rely on being there is simply not.

So yeah.

I finally put a password on my laptop. I’ve been keeping an eye on all those shifty nomads who pretend to work around me. And I’ll start being a little more diligent about backing things up, and security in general. In my paranoid state, I’m advising you to do the same.

And now, to the business end of this email:

Kieran, as you might know, is a guy who writes online.

Unlike many others who write online, Kieran makes a lot of money from it, over $1.4 million over the past four years.

Pretty magically, he does it by writing an email only once a week, and only about stuff that interests him (or that befalls him, like the recent theft).

Kieran has now put together a new guide about how to write online, about what you like, and make a living at it, even a very good living.

Spoiler alert:

Kieran’s guide is not filled with the newest and hottest tactical info. If you’ve seen it all before, and if you can only get aroused by the latest gimmick, you won’t find it in Kieran’s guide, or, for that matter, in Kieran’s other content.

What you will find is exactly what Kieran has done and found to work over the years, and the principled 4-step process he now teaches to others whom he has helped to succeed as well. If you’re interested:

https://bejakovic.com/writeonline

Justifying your existence

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Over the past couple months, I’ve been invited to join, for free, a mastermind that normally costs $50k/year.

The mastermind meets weekly on Thursdays.

I have been dutifully attending every week… until this last Thursday.

I didn’t really have anything new to crow about. I had made no progress on what I was working on the Thursday prior. I felt reluctant to go on the call and maybe have to admit that.

So I told myself I’m tired and I deserve a break, and I simply skipped the mastermind call, even though it’s a warm & welcoming environment, even though it’s filled with big-time marketers, and even though I have learned crazy things each time had I attended, and it seemed crazy to miss the opportunity to learn more.

I know this same feeling from when I had hired A-lister Dan Ferrari as a copywriting coach back in 2019-2020.

I felt pressure each week to come and show some sort of progress. It didn’t really impact what I did — I was doing my work already, and an additional weekly deadline couldn’t change that — but it definitely created extra stress for days in advance of each week’s call.

The weird thing is, I know this same feeling from the other side too.

I have in the past offered 1-1 coaching to people and charging them multiple thousands of dollars per month.

I ended up working with a few folks who already had successful email-based businesses. They were convinced that better email copy would help their business grow even more. They hired me to critique their emails regularly.

After two weeks of this, it inevitably came to pass that I had pointed out any technical issues with their emails, and they had plugged up these few copywriting holes.

But my coaching clients had hired me, liked me, and wanted ongoing feedback from me, or so I assumed. And so we kept getting on weekly hour-long calls, where I kept looking over their really very good emails, because I felt I had to justify my existence, because they had paid me.

It doesn’t have to be like this.

I don’t do copy critiques any more, and I don’t get on weekly coaching calls with people just because they paid me.

You don’t have to promise weekly 1-hour calls either… or offer 24/7 access to you over WhatsApp… or give away a year of your life to anybody just because you’re out of better ideas for what to offer.

You don’t have to justify your existence, or crack the whip to “motivate” people who are already stressed that they are not doing enough.

You can go from telling yourself you are good at what you do and you like the work, and that money is secondary… to telling yourself that you help motivated and resourceful people in your audience reach an outcome they want, and that you get paid accordingly.

Over the past couple weeks, I have been talking indirectly about repackaging your “coaching,” which you might be struggling to sell, into a $1k+ offer which is both easier to sell and deliver.

It’s time to get more direct.

Would you like to use your knowledge and skill to help people in your audience get results?

Would you like to have a $1k+ offer, which you can sell 3-5 times a month, and which you can deliver in 6 or fewer hours to start, and in less and less time with each subsequent sale?

Would you like my help in getting there?

If you would, hit reply. No pressure, and no commitment. We can simply see if it makes sense to work together, and if it does, you can make your decision then.

Really great price on coaching

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I talked to a dude recently who has made a new coaching offer to his list, with 1-1 access to him, in various formats, for a full year, at a really great price.

Nobody bought.

Now here’s a marketing and psychology truth that took me embarrassingly long to learn:

If you offer people a really great price on something they don’t want to buy, the really great price won’t make them want to buy it either.

That’s why discounting fails to drive sales in so many situations. Discounting only works when people want the thing being sold, and they value it at the full price you claim for it.

But back to coaching.

As I’ve been croaking about for a few weeks now, nobody really wants “coaching.”

Yes, some people manage to sell “coaching” because they have so much status, authority, and relationship with their audience. In those situations, their coaching clients are effectively buying the coach, and the relationship with that coach, rather than the coaching itself.

That’s definitely a nice position to be in.

But what if you don’t have that level of status, authority, and relationship with your audience yet?

The fix is simple, and can be executed quickly. It’s to sell people something they actually want to buy, and which they value at the price you ask for it.

This is how you go from trying and failing to sell “coaching,” which people don’t want even at a really great price… to having a $1k+ offer, which you can make 3-5 sales of each month, and which is both easier to sell and deliver than “coaching.”

Maybe you’re interested in how to implement this fix, which I claim is “simple, and can be executed quickly.”

I’ve prepared a 1-page overview of how to do it, a process I’ve guided a few people through already.

I’m begrudgingly willing to share this 1-page overview with you.

If you like what you read, you’ll have the opportunity to work with me directly in February, to implement this for yourself and your own list.

Or of course, you can just run with it yourself.

In case you’re interested in the 1-page overview, hit reply, tell me you want it, and I’ll get it to you.