Lead magnets

The ultimate high-ticket lead magnet

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“He’s doing very well. He’s doing VERY well. You know what he’s clearing himself? 14, 15 grand a week! Why? He’s got the leads. He’s got the good leads!”
— Glengarry Glen Ross

A couple days ago, I ran a poll in my Daily Email House community, with surprising results. The poll question asked:

“What’s the highest-ticket offer you have sold successfully to your email list?”

I think there was a bit of selection bias among those who responded, because the majority said they have successfully sold offers of $1k+ to their lists. 20% even said they have successfully sold offers of $5k or more via email alone.

In any case, the next day, I ran another poll. I asked House members why they aren’t selling more of their highest-ticket offer?

This time, the answer came back almost unanimous and much less surprising:

86% responded that they don’t have enough LEADS.

Like David Mamet says in Glengarry Glen Ross, it’s always about the leads, the good leads.

So you want leads? The good leads? The Glengarry leads?

Here’s a bit of advice on that from Dan Kennedy, the marketing guru I have quoted most in my newsletter because I have learned so much from the man, and because he is so quotable.

In Dan’s words, here is how you get leads, the good leads:

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My business comes to me because money follows and flows to authority.

For me, the journey toward this authority status began when I first published The Ultimate Sales Letter in 1981 — a book that has been on bookstore shelves without interruption ever since. It established me as an expert in the craftsmanship of letters that sell. It directly brought me clients, but much more importantly, it elevated my status above other copywriters. People wanted to hear from and get assistance from “the guy who wrote the book” about sales letters, and it is not accidental that the preemptive word “the” is in that title.

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Important point that Dan makes:

Yes, a book can get you clients directly. But it also leads others to you, even if they never buy or read your book. The book acts as a mental shortcut, and puts you in a position of “preeminent expert I want to work with.”

So go and write a book.

Or if you know yourself well enough to know that will never happen, or if you simply don’t want to wait as long as it might take…

… then you might like to know there are other, less painful and less time-consuming ways to build the kind of authority Dan Kennedy is talking about.

For example, my preferred method is to announce a live training, charge for it, and sell it. Then I either keep selling and promoting the recording, or I get it transcribed and turn it into a course or a even a book.

Yes, a live paid training that you sell on your site won’t appear on bookshelves at Barnes & Noble, and doesn’t have the same prestige as a book.

On the flip side, a live paid training is much easier and faster to put together than a book.

The deadline forces you to put out something, and in my experience, the result has always been 90% as good as I could have ever made it. The live, personal factor also makes live training attendees more forgiving than book readers would ever be.

Plus, the fact that you can sell a live paid training for $97 or $197 contributes to your authority as well, in a way that a $9.97 book cannot.

For all these reasons and more, I call live paid trainings Most Valuable Offers, more so than books or courses.

Next Wednesday, September 2, I will be running a Most Valuable Offer of my own, showing you how to sell and run Most Valuable Offers.

At the end of Wednesday’s training, I will give you an opportunity to get my direct support and help running your own Most Valuable Offer, if you want it.

Whether or not you take me up on that, I will give you the essence of what I have learned so far about running successful and client-pleasing Most Valuable Offers, based on my own experiences and my work with coaching clients.

Wednesday’s training happens at 8pm CET/2pm EST/11am PST, and again, the date is September 2.

Yes, there will be a recording if you cannot make it live. But you’re sure to get more out of it if you can join me on the actual call.

Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.

If you’d like to sign up and learn how I run happy Most Valuable Offers to build my authority and attract the good leads, and how you can too:

https://checkout.bejakovic.com/most-valuable-offer/

$7,679 from an 8-person, 2-hour live training

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Last April, I ran a Most Valuable Offer implementation cohort, in which I worked with a handful of business owners to help them launch and run their own paid live training, which I call a Most Valuable Offer.

One of those was AI-agency owner Ryan Lemos, who decided to put on a live 2-hour AI implementation workshop, which he promoted inside some mastermind he is a member of. The results of that Most Valuable Offer, in Ryan’s words:

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I ran one workshop; the $97 one. Had 8 people enroll, of which 7 paid and 1 attended free (had to do a client a favor :). So that was $97×7 = $679.

Converted 2 of them to my 3-month BOT offer (Build-Operate-Transfer) at $3500 upfront.

That’s $3500×2 = $7000.

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I told Ryan he can run this Most Valuable Offer regularly. I don’t know the size of his list, but I figure that with a bit of hustling in groups he’s a part of, he can run this Most Valuable Offer every month, get a few people in the live training, and if the numbers above hold, convert a quarter of them into his $3,500 offer.

Hell, at those numbers, it would make sense to run cold traffic to this workshop.

That might be something for you to consider.

Here’s something else for you to consider:

Next Wednesday, September 2, I will be running a Most Valuable Offer of my own, showing you how to sell and run Most Valuable Offers.

At the end of Wednesday’s training, I will give you an opportunity to get my direct support and help running your own Most Valuable Offer, if you want it.

Whether or not you take me up on that, I will give you the essence of what I have learned so far about running successful and client-pleasing Most Valuable Offers, based on my own experiences and my work with coaching clients like Ryan above.

Wednesday’s training happens at 8pm CET/2pm EST/11am PST, and again, the date is September 2, next Wednesday.

Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.

If you’d like to sign up and learn how I run happy Most Valuable Offers, and how you can too:

https://checkout.bejakovic.com/most-valuable-offer/

The 100% Headline Swipe (Raking in Response for 75 Years)

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This week, I’m promoting Lawrence Bernstein’s Lead Gen Legend offer, a giant collection of winning lead gen ads, searchable by category, along with expert commentary and context by Lawrence himself.

I’m also throwing in some exclusive bonuses, one of which is “Emails that did well,” my own private list of emails I’ve written (and will write) that have stood out (and will stand out) in terms of results.

Because all emails are NOT created equal.

And unless you know the behind-the-scenes results, there’s no way for you to know which emails pulled in pulled in 2x-3x the sales of others.

In other words, if you’re swiping, you might be swiping the wrong thing.

Speaking of, when I started to promote Lead Gen Legend, Lawrence sent me one particular email he had used to promote Lead Gen Legend to his own list.

Said Lawrence, “This was a rare, ridiculously successful email multiple times it was sent.”

I am reproducing Lawrence’s email below in full in order to:

1. Share a valuable marketing lesson (the promised “100% headline swipe” that’s been working for 75 years)

2. Give you an email to swipe if you wanna swipe something that was “rare” and “ridiculously successful” on the multiple times it was sent

2. Get you a bit warmer to the idea of grabbing Lead Gen Legend yourself, while my bonus offer and Lawrence’s generous discount are still live.

Play it again, Lawrence:

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How’s that for a cheesy subject line?

The cringe factor almost kept me from sending it.

But I’ll tell you something, …

If my head were on the chopping block and I had to come up with a winning lead in 60 seconds or less…

This 1952 vintage headline would be on my shortlist!

Raking in response for almost 75 years

This headline was so good Gene Schwartz reused it himself… the ad below evolved directly from the one above.

It’s been deployed in a dozen markets and it’s a longtime favorite of chiropractors.

Same setup, different market with over one thousand insertions for the 1965 book: “How to Avoid Probate.”

Geographically… demographically… psychographically...

There’s just no limit to how you can use this headline template.

From retirees in Florida… to chiropractors in Kansas… to gold investors in Singapore…

This headline beckons to them like a lighthouse in a sea of clutter.

The “Why hasn’t ‘Group X’ been told these facts?” template…

is a simple yet powerful way to target ideal prospects, suffering from a common problem.

And while Gene Schwartz used it to sell information, today it’s used almost exclusively for lead generation in health and wealth.

If there’s a better problem–agitation–solution setup, I haven’t seen it.

A favorite of chiropractors — this one had multiple full pages in the Chicago Tribune.

12,000+ ad insertions for this reverse mortgage ad (2016–2021)

If you were to read some of these earlier ads today, they might not feel like the most compelling copy on the planet.

And that’s a good thing because it proves just how universal this tested template really is.

It works for copy neophytes and veterans alike. And on that note:

For ​the next two days, you can round up 707 proven ideas ​for lead generation in any market… and take advantage of a $300 credit I’ve reserved for you.

Find it here: ​https://bejakovic.com/leadgen​

Yours for bolder response,

Lawrence (and John)

P.S. While almost nothing is 100%, this offer may be as close as it gets.

Announcing: The world’s most powerful lead gen library

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Today I have a new offer for you.

It’s what in the business is called an “affiliate offer.”

Meaning, I didn’t create this offer. And yet here I am promoting it, and if you buy it, I will get a cut of the money you invest.

With that damaging admission out of the way, here are the key facts about this offer:

1. The offer is called Lead Gen Legend.

It is, according to its maker, “the world’s most powerful lead gen library.”

2. Lead Gen Legend is a Swipe File+.

Meaning, you get a lot of curated, proven ads, but you also get much other stuff of value (hence the ‘+’) that I’ll tell you about in a second.

3. A swipe file though? Who needs a swipe file??? Isn’t that so 2021?

Well, I need a swipe file. I actually bought Lead Gen Legend when it was first offered earlier this year, without any thought of promoting it as an affiliate.

I bought it because 1) I am a hoarder of direct response materials, 2) because the promise of “the world’s most powerful lead gen library” sounded too good to pass up, and 3) because this offer is put out by the world’s most obsessed ad archivist, Lawrence Bernstein, and after already buying a bunch of stuff from Lawrence, I am predisposed to buying whatever he puts out, because everything I’ve bought so far has been frankly great.

4. The “other stuff of value” I mentioned above comes in the form of Lawrence’s experience, obsessiveness, and knowledge.

Lead Gen Legend isn’t just a bunch of lead gen ads.

First off, these are ads that worked, often to the tune of millions of dollars, across dozens of industries like “Agency & Copywriting”… “Anti-Aging & Beauty”… “Real Estate Investing”… (and of course) Dental Implants.

Second, these are ads that are commentated upon by Lawrence, who fills in the historical context, highlights what’s most important.

5. Also included in the (+) are several custom reports Lawrence has prepared, including but not limited to:

• “The Affluent Buyer Model”

• “The Inertia Breaker”

• “Free Plus Shipping”

• “Catalogue of Killer Lead Gen from a $386 Billion Firm”

6. The price, the huge price that I get a huge cut of.

When I bought Lead Gen Legend myself, not thinking to ever promote it, it was selling for $79. Lawrence has since Martin Skhreli’ed the price up to $379. And why not?

Lawrence’s list is full of big-time direct response operators, people who are spending thousands or tens of thousands of dollars A DAY on lead gen. One good idea that they peel out of Lead Gen Legend could make them a 100x return on Lead Gen Legend by tomorrow.

Maybe you are at that level yourself, or maybe you are not there yet.

In any case, I’ve struck a deal with Lawrence so that, during this promo, the price if Lead Gen Legend drops a healthy $300 from its current $379, to a modest and quite manageable $79.

That’s my argument for Lead Gen Legend today.

I realized I probably haven’t convinced you yet.

After all, you might still legitimately be wondering how I am using this lead gen library myself, or if it’s simply sitting in my imaginary garage, along with my imaginary collection of hundreds of books, right behind my imaginary Lambo.

You might be wondering how you could possibly use Lead Gen Legend, given that you are a new in the business/too experienced/tall/short/a wine drinker/a beer drinker/a teetotaler, or are unique in your own magical way.

You might also be wondering why you should possibly act now, since I haven’t announced a deadline.

For all that and more, stay tuned. I’ll attempt to address it in my emails across the next day or two.

If, on the other hand, you happen to be a big-time direct response operator, or are angling to become one soon, and you want to take advantage of the world’s most powerful lead gen library today, before others get their greasy mitts on it, and profit before they can, while saving yourself $300 before the offer disappears, then here’s where to act now:

https://bejakovic.com/leadgen

Clever lead gen spotted in teddy bear email

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These days, one of the only people whose emails I read regularly is marketing legend Dean Jackson.

Dean has this folksy, cheerful, teddy bear public persona.

He talks slowly and patiently, like he’s your friend, with his arm around your shoulder.

He makes everything into an accessible analogy — “would you like a cookie,” “vending machine vs. slot machine,” “more cheese, less whiskers.”

Dean’s public persona masks the fact that the man is really the fountain of dozens of innovative marketing ideas that have become so widespread online that we don’t even think somebody had to invent them. But somebody did, and that person was Dean.

Anyways, I noticed something in a recent Dean email. Says Dean:

“On Wednesday, at Noon ET, I’m doing a live Book Titles Workshop & Q&A call.”

That might not seem remarkable unless you know one of Dean’s businesses is 90 Minute Books, where they interview you over 90 minutes and then turn that into a book you can use for lead gen.

So how does Dean’s Book Titles Workshop fit in?

Simple.

First, it gets the right people to raise their hands, so they can be identified, tagged, and followed up with. (Dean’s audience is small, brick-and-mortar biz owners, and the workshop is for the few among them who are thinking about having a book.)

Second, to those who actually show up, the workshop gives a small but meaningful win.

With Dean’s help, those people will walk away with a book title, something they can see, feel, hold, treasure, cherish, and talk to others about.

Of course, they still don’t have the book. After they have the book title, Dean’s service is the natural next step.

This is worth doing yourself.

You might have a big service or an expensive offer.

A proven strategy to sell that is to do what Dean is doing.

Help people take the very first step, however tiny, towards the big outcome you ultimately provide.

For one thing, it will help you identify leads. For another, it will give the people who take the first step a quick win, a feeling of inspiration, and momentum they will want to keep.

Let me apply this lesson myself.

The most important part of your marketing message is the promise you make. That’s equally true whether you’re selling a service, coaching, a course, or yourself as a person of trust and influence.

Based on my 1-1 work with dozens of online business owners, I can tell you that most business owners DO NOT DO A GOOD JOB with the core promise they are making in their marketing.

Next Tuesday, at 8pm CET/2pm EST/11am PST, I will hold a Core Promise Workshop and Q&A call.

It’s free & you can Register Here.

I’ll share the most important parts of:

* What makes a good promise

* The importance of being clear over clever

* Choosing a promise that sounds credible

And we’ll end with a Q&A session to answer your Core Promise questions.

Don’t forget to register so I can send you the details.

See you there.

Free welcome sequence for small businesses

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I recently met Liz Wilcox, and I’m gonna spend the rest of this email selling her to you.

Liz is fond of wearing large glasses, where the frame is of different colors for the left and the right eye.

She was once a contestant on the TV show Survivor (Survivor 46).

Today, Liz runs a paid membership for small business owners who want to do something with email marketing, but don’t really know what to to do.

Inside her paid membership, Liz teaches email marketing, has expert speakers come in and teach also (I will be speaking in May), plus, as the the main selling point, she gives members weekly templates and swipes for their business’s email newsletter, so they can get it out in minutes instead of hours or never.

Like I said, Liz’s membership is for business owners who have heard of the power of email marketing, but don’t really wanna write themselves… don’t wanna hire a copywriter either… don’t wanna entrust this to a VA… and yet want to get the benefit of regular communication with their prospects and clients and customers.

So how much would you pay for such an incredible and spectacular email marketing membership, which slices, and dices, and makes julienne fries?

$999/month?

NO!

$99/month??

NO!!!

$19/month???

NO! NO! NO!

Liz charges 9 whole bucks per month for her email marketing membership. And get this. She has… 4,000 members of her $9/month membership. At those numbers, she has the margin to make sure she can provide and deliver great templates, great trainings, and great everything.

But I’m not here to sell you on Liz’s membership. Not really, not yet at least.

All I really wanna do is just point you to Liz’s “Swipe Swipe Baby” lead magnet. It’s an entire templatized welcome sequence, plus three weekly newsletters, which you can plug into your business right now if you want.

When I initially talked to Liz, I asked her what lead magnet of hers I should send folks to.

She said, “I only have one. It’s six years old, and I’ll never create a new one, because it just works.”

And why not? Liz’s lead magnet is in fact the perfect magnet for prospective leads for $9/month membership.

So if you want Liz’s free welcome sequence templates… if you wanna know more about Liz (lots of Vanilla Ice references on her site)… or if you’ve been intrigued by her $9/month membership… here’s the front door, fully free to walk through:

https://bejakovic.com/lizwilcox

I’m jealous of this lead gen funnel

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Last August, I promoted Igor Kheifets’s $3.99 book, Click Send Earn, as an affiliate.

$3.99? As an affiliate?

Yes. Because Igor pays out a $30 affiliate commission for each $3.99 sale.

The result was I sent two emails, and made Igor 69 sales, while making a little short of $2100 in commissions for myself.

Igor has got a super smart lead gen funnel here, and the offer he makes — $3.99 sale, $30 CPA — has gotten a buncha other list owners besides me interested in promoting.

Maliha Mannan of the Side Blogger promoted, as did Csaba Borzasi, as did Lawrence Bernstein of Ad Money Machine, with a promo that did so well last October that he is reprising it right now, just three months later.

The reason Igor can offer to pay all these folks $30 for each $3.99 sale is that he has a half dozen order form bumps and a long list of upsells once people buy the book.

Igor knows what a new customer in this funnel is worth to him, and I suspect it’s over $30. Of course, each new customer becomes worth much more when they get on Igor’s email list and are getting exposed to Igor’s back-end offers, many of them high-ticket, which Igor knows to convert.

I am frankly jealous of Igor for this funnel. I would love to have affiliates jostling and clamoring to promote either of my two books, or the new book I’m planning to publish this year.

But who’s got time and energy enough to create and dial in all these order bumps… and upsells… and copy… and funnels… and back-end offers?

Igor does, apparently.

And he does it while working 4 hours a day, 5 days a week, and having a family, and two kids, and writing and publishing comic books, and playing video games, and watching Netflix.

It wasn’t always like this.

Igor used to work 70+ hour weeks on his biz. He was grinding and hustling and making $130k a year. That might sound like a dream to you except it really wasn’t, considering how much he was working, and how little he was able to enjoy it. Plus he was making literally 3% of the $4.3 million he makes a year now.

Today, Igor works much less, gets much more done, makes much more money, and enjoys his free time without thinking about working or feeling guilty for not working.

I’m telling you this because this past November, Igor did a masterclass covering his system for getting more done in less time. He documented the exact productivity system that took him from A to B, from overworked and underpaid to having lots of free time and making a lot of money and publishing comic books.

I’ve been through Igor’s masterclass. I’m taking ideas from it. I’m applying them to what I do.

And starting tomorrow, since it’s the fresh start of a New Year, I will be promoting this system to you as well.

Of course, there will be a special deal.

Of course, there will be bonuses.

Of course, there will be a bit of a party theme, it being only a few days after New Year’s Eve. But party theme or not, the promise here is serious:

Work less, get more done, and feel zero guilt when you’re not working.

If that’s something that makes your subtle body tingle, then read my email tomorrow.

My top 7 marketing books

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I heard once that reading lists make for great lead magnets.

Is that true? I don’t know.

But it got me to put together a recommended reading list of my own.

I started with a goal of 10 books — but though I’ve read many more than 10, I couldn’t honestly recommend 10. That’s a good thing for you — less reading to do.

So here are my top 7 marketing books, for you to enjoy, learn, and profit from:

1. The Robert Collier Letter Book, by Robert Collier

This book has it all — wagons of coal, silk stockings, genies in the lamp, free pens, rattlesnakes, dinosaurs. If you only ever read one book about direct marketing, this is my number-one recommendation.

2. Positioning, by Al Ries and Jack Trout

Tons of other good marketing advice beyond, “Get yourself into a niche of one.”

3. My Life In Advertising, by Claude C. Hopkins

All the wisdom in Hopkins’s vaunted Scientific Advertising, but presented with stories and detail that make it go down more easy.

4. The Adweek Copywriting Book, by Joe Sugarman

Very accessible, usable, and current, even if you never write a full-page magazine ad selling a calculator or UV-blocking sunglasses.

5. Influence, by Robert Cialdini

I wish I had written this book. What more can I say?

6. Start With No, by Jim Camp

You may have seen this negotiation book recommended before by online marketers. It happens a lot. What is it about Camp’s negotiation strategies that could be useful to sales and marketing online?

7. Made To Stick, by Chip and Dan Heath

I read this book only once but it’s stuck. That’s because the authors know what they’re talking about, and because they apply it to their own writing.

Like I said, I’ve heard that reading lists make for great lead magnets.

Do they also make for effective email copy? I don’t know.

But I’m willing to test it out.

If you haven’t already clicked away to Amazon to get one of the books above, maybe you will click below to the sales page for my Daily Email Habit service. It sometimes forces even me to write emails I would never write otherwise. Here’s the link if you’d like to find out more about it:

https://bejakovic.com/deh

Free vs. low-ticket

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Comes a question from a long-time reader, Shakoor Chowdhury, about list building:

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OPINION: Free Offers are dead with how saturated and “information bloated” someone is, it’s like offering someone who is full of french fries and big macs another “free big mac”; sure he’ll take it but that’s the last you’ll see of him

+ I’ve noticed even on a GOOD DAY, with lead costs at less than 30 US cents, and 7% Link CTR, my email open rates are NEVER higher than 30%

VS: someone who buys a low ticket offer

I kind of haphazardly published my first book on amazon,

I’m not sure HOW, but this guy found it, bought it, messaged me on Telegram, followed me on instagram, and reads every single one of my emails…

any thoughts on this?

My sample size is too small to make any DEFINITIVE prediction, but it seems to me that I’ll be switching PERMANENTLY away from “free lead magnets” to low ticket PAID offers for listbuilding

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Shakoor’s food analogy is actually a good way to think about this.

If you’re stuffed with french fries and big macs, would you accept and eat another free big mac?

You might, or you might not.

But by the same token, would you accept and eat an extra big mac if you had to pay $1.99 for it?

You might, or you might not.

On the other hand, what if you were offered free ice cream… or a free beer… or better yet, a tour of 4 local microbreweries, which normally costs $200, where you get to be educated and entertained by the brewers, and you get to sample their beers, all for free?

Again, depending on your tastes, and the kind of guy or gal you are, you might accept or you might not.

In case you’re wondering what I’m getting at:

Free and low-ticket are both as old as the art of fishing. Neither method will be going away while humans continue to fish, or for that matter, to do business.

The way I see it, it’s not about price. It’s about perceived value.

Low-priced lead magnets force the prospect to put some value on what you’re offering, because it’s baked into the offer.

But zero-cost lead magnets don’t have to have zero perceived value. Free lead magnets can have great perceived value, if you take the time and trouble to make it so.

Which brings me to another of the unsung benefits of daily emails.

Daily emails increase the perceived value of your offers.

Because anybody can print out a price tag, stick it on the side of a cardboard box, and yell once or twice about how there’s $1,000 worth of value inside.

And yes — this will have some effect. It will make the cardboard box, and whatever is inside it, more valuable than a box without a price tag. It will make it easier to give it away for free, or even to charge a few dollars for it.

BUT.

Take the time over and over to reiterate the value of the stuff in the box… to highlight the attractive things inside… to explain how they can benefit the prospect… to quantify those benefits in as many ways as you can… to bring up previous buyers and their success stories and endorsements… to repeat and justify the price… and do this day after day, repeating your message until both the desire and the credibility pile up via simple persistence…

… and the perceived value of your cardboard box, and what’s in it, doesn’t just rise to a few dollars. Or even to a thousand dollars.

The perceived value can go to many thousands of dollars, so people happily give you $1k for your cardboard box, and feel like they are getting a steal in the process.

And if you ever decide to give that box away for free… suddenly there’s a stampede.

That is what happens when you send an interesting and yet self-promotional email every day.

And on that note:

I have a service that helps you you send daily emails consistently, called Daily Email Habit. Shakoor, who wrote the question above, actually subscribes to Daily Email Habit. He had this to say about it:

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Daily Email Habit is the best thing I ever purchased PERIOD.

It really gets past the first hurdle of “what to write”…

And I love the accountability that comes with it.

While snapchat uses “streaks” for pointless time-wasting, you actually used gamification for something awesome and beneficial

I’m starting to enjoy the habit of daily writing. And, I write more for MYSELF these days than my subscribers.

===

If you would like my help consistently writing daily emails, so you can increase the perceived value of your offers, free or paid:

https://bejakovic.com/deh

The unsexiest sales funnel Broadway has ever seen

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On November 29, 2018, I sent an email to this marketing list with the subject line, “The worst aromatherapy book Broadway has ever seen.”

The topic of that email was the launch of my new aromatherapy book, Essential Oil Quick Start Guide.

At that time, my marketing list had exactly 2 readers — me and some other dude who had somehow found me.

On the other hand, my aromatherapy list had a staggering 814 readers. But over the next 6 weeks, my aromatherapy would grow still more, to well over 2,000 readers. These were quality new readers, and getting them cost me nothing net.

How?

Well, I’ll tell ya. But I don’t think you will be happy. It’s nothing new, and nothing magical. Here’s what I did:

1. I “wrote” a second little ebook, titled “Little Black Book of Essential Oil Scams.” The title was a flat-out swipe of Gary Bencivenga’s Little Black Book of Secrets.

I put “wrote” in quotes because there was almost no writing involved. I basically repurposed a dozen “what never to” emails I had already written to my aromatherapy list — warnings about unsafe use, shady sellers, dangerous oils, etc.

​​I put those emails into a Pages document, exported as PDF, and tacked on a black-and-red cover I’d made in Canva.

2. I ran a FB ad campaign giving this EO scams ebook away if people signed up to my list. I know nothing about running FB ads, and I’m sure this ad campaign was far from optimal.

3. I sent daily emails to my aromatherapy list with a pitch to buy the $10 Quick Start ebook. Enough new people, who had signed up via the Little Black Book ad, bought the Quick Start book to offset all the costs I had from the FB ads.

And that’s it. That’s how I grew my list from 800 readers to over 2,000 qualified readers in about 45 days.

I know, about as sexy as a potato. But what to say?

If you want to grow your list quickly and even without cost, then consider doing the same. Run ads to some kind of attractive and relevant giveaway in exchange for people opting in to your list, and write daily emails that sell something to offset the ad cost.

At this point, it would make sense to try to sell you my Simple Money Emails course, which is all about writing simple daily emails that make sales. In that course, I even include some examples emails from the aromatherapy list I had years ago.

But with all the promotion of SME over the past few weeks, I believe everyone who was going to get this course during this lunar cycle now already owns it. So let me just remind you to go apply what I show you inside that course.

Meanwhile, I no longer write anything in the aromatherapy space and I no longer sell any offers there.

But I am proud of my little Quick Start Essential Oil Guide, and I still stand by it.

​​I put a lot of work into researching and writing it, and if you are interested in essential oils, I believe it’s the perfect introduction.

​​If by chance you want it, PayPal me $10 to john@bejakovic.com, and I’ll send you the PDF.